Aurora Nabs Rights to Garfield Plush

Aurora World has secured the rights to Jim Davis’ classic brand Garfield for plush through 2015.

Aurora will produce a variety of plush products, including seasonal offerings, based on Garfield and his friends.

The first plush range, which includes the return of the Just Clingin' Around suction-cup Garfield, will launch in October in the U.S., Canada, Mexico, Australia and New Zealand. All Garfield products will include a unique, double-sided Cattitude hangtag featuring the classic Garfield cartoon.

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