Wow! Stuff Launches Harry Potter Collection

Wow! Stuff has announced it is launching new additions and updates to its Harry Potter collection of toys and gifts this year. Licensed by Warner Bros. Discovery Global Consumer Products, the collection is aimed at kids, adult fans and collectors.  

Headlining the collection are Lumos wands, made from resin for realism and incorporating Wow! Stuff’s eponymous app technology. All new and existing Lumos wands will work with the free and newly updated Wow! Stuff Light Painting bonus app for day and night light painting features.  

“We wanted to create a new way of being able to draw a line or shape, by recognizing the location of an LED wand tip and to be able to do this in daylight as well as in low light,” says Dr. Graeme Taylor, head of technology, Wow! Stuff. “The Lumos wands now work seamlessly to map the users’ wand movements in real time and overlay the detected path with a digital pen or brush effect. The advantages of this, particularly for the younger user, is that the camera does not need to be kept still and it can be done in daylight producing fabulous and magical results. Additionally, for the Harry Potter section of the Wow! Stuff Light Painting app, we now have templates that include the official symbols for various spells, as well as templates of various Patronuses.” 

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Wow! Stuff also developed the Wow! Stuff Invisibility app which now includes updates and new features for the Harry Potter Invisibility Cloak. 

Joining Wow! Stuff’s current range, are heat-reveal mugs, bag tags and notebooks along with a re-recordable Howler Card, Marauders Map with hidden secrets revealed with the UV wand, Mini and Mystery Lumos wands and upgrades to the magical Mystery Flying Stitch.