Popchips Nacho Debuts as Garfield’s Favorite Snack

Popchips, maker of never-fried potato chips, has announced its big-screen debut in Columbia Pictures/Alcon Entertainment’s “The Garfield Movie,” opening in theaters May 24. Popchips Nacho is the food-loving cat’s newest favorite snack.  

Popchips has revealed its limited-edition Nacho bags featuring a smug Garfield on the front. The bags are rolling out at select retail locations, including Walmart, Aldi, Sprouts, Stop & Shop, Giant Eagle, Redner’s, Fresh Thyme, Cub Foods, Hy-Vee, Festival Foods and others. Shoppers can look for the limited-edition bags in large orange displays stamped with cat paw prints and stripes, evidence of Garfield's love for the nacho-flavored chip. 

In the movie trailer, Garfield is shown lounging and noshing on Popchips Nacho and popcorn while watching cat cooking videos. 

“Coming in with the big cheesy energy, Popchips Nacho is the perfect snack for Garfield to munch on and feel the freedom of finishing the whole bag,” says Marshall Osborne, chief growth officer, Our Home, Popchips’ parent brand. “The amusing movie scene wonderfully captures the chip’s satisfying flavor and crunch that you just can’t stop eating. Garfield loves it, and we know snackers everywhere will too.” 

Starting May 3, Angelenos can get in on the fun by viewing the larger-than-life orange Popchips wall at 8201 Melrose Ave in Los Angeles. The bold mural wall will feature a hungry Garfield with a knife and fork peering over a colossal Popchips Nacho bag and ready to dig in. Orange pawprints on the sidewalk lead viewers to the ideal spot to take photos alongside the mural. Popchips will also transport passersby inside the chip bag to become Garfield’s favorite snack via an augmented reality filter. 

“We wanted to bring this collaboration to life and allow Popchips fans to interact with Garfield in a fun way,” says Osborne. “We created an augmented reality filter for Instagram that transports users inside the Nacho bag to get a fun, unique view and get their mouths watering for the new movie.”