Toikido, Cloudco Bring Care Bears to ‘Piñata Smashlings’ on Roblox

Toikido, in partnership with Cloudco Entertainment, has announced a crossover event that brings the Care Bears into the expansive world of “Piñata Smashlings” on Roblox. The event will run from Sept. 14 through Nov. 15 and introduces “Care Bears Adventure Island,” a level that creatively transforms Care Bears characters into Smashlings forms.

Event highlights include exclusive digital rewards, interactive mini-games and community engagement.

The event not only reimagines Care Bears characters in the aesthetic of Piñata Smashlings, but also intertwines their narratives. The collaborative approach aims to create a layered experience that resonates with players and honors the heritage of both brands.

“Partnering with Toikido and the Piñata Smashlings universe offers an exciting new dimension for the Care Bears,” says Ian Lambur, executive vice president, content strategy, co-productions, global distribution and digital, Cloudco Entertainment. “‘Piñata Smashlings’ vibrant and playful world is a perfect match for the joyful and caring ethos of the Care Bears. This collaboration allows us to bridge the cherished memories of long-time fans with the dynamic possibilities of modern digital play, introducing these beloved characters to a new generation in a fresh and engaging way.”

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“We are delighted to partner with Cloudco Entertainment to introduce Care Bears to a new generation through Roblox,” says Darryl Lai, managing director, Toikido USA. “This collaboration represents a significant evolution in how heritage brands can engage digitally, offering an innovative platform for fans to interact with their favorite characters in new, meaningful ways.”