After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
The Trump Organization has their licensing partner, Serta, to supply mattresses in one of its renovated resorts.
Zak Designs is bringing the magic of Disney’s Sophia the First to every meal with a new line of dinnerware.
Babies ‘R’ Us has introduced Sadie & Scout, a new collection of bedding and room décor for infants.
E-retailer Rue La La has collaborated with Benjamin Moore for a series of curated paint palettes.
Wendy Bellissimo has inked a new deal with Legacy Classic Kids for a line nursery and youth furniture.
The Yankee Candle Company has launched a new line of collegiate-themed candles with the Collegiate Licensing Company.
Earthbound has negotiated a new deal for the Chris Madden lifestyle brand following the end of its partnership with JCPenney.
Brands with Influence has brokered a new deal for Woolly & Tig bedding with Dreamtex.
Tim Gunn has inked a deal with Indecor Home Design to create a homewares collection in the U.S. and Canada.
Californian tabletop designer Laurie Gates has tapped IMG Licensing as his exclusive worldwide licensing agency.
Bakery company Entenmann's has teamed up with Durakleen for a baking pan featuring 12 heart-shaped cups.
Macy’s has announced plans for a new summer patriotic campaign that will feature curated merchandise and themed events.
Zodiak Kids, in partnership with Studio Licensing, has signed three new partners for Tickety Toc in Canada.
The World of Eric Carle has tapped Zak Designs for a new line of kids’ mealtime products featuring The Very Hungry Caterpillar.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
Sanrio has teamed up with Blik for a new line of Hello Kitty wall graphics.
The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, has brokered a deal with Dophes for Eric Carle infant bedding and room decor in Canada.
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