After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
Turner CN Enterprises and Spanish toy company Famosa have released the new Boing kids’ tablet in Spain.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
Procter & Gamble has tapped healthcare manufacturer Kaz for a new line of humidifiers under its Vicks brand.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Unilever U.K. is adding to the portfolio for the U.K.’s No. 1 kids’ bathing brand, Matey, in a new partnership with H&A for bath accessories.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Town and Country Living has created a new collection of home furnishings based on the A&E reality show, “Duck Dynasty.”
Marvel Entertainment continues to build the licensing program for its 2014 film Marvel’s Guardians of The Galaxy.
According to a recent survey conducted by research group NPD, most households own a mobile device in some form, with children becoming increasingly tech savvy. Does this open the category to more product opportunities than ever before?
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Discovery Communications has announced a new partnership with FoodScience for a line of Animal Planet-branded nutritional supplements for dogs and cats in the U.S.
HSN has announced plans to feature a new home line from interior designer India Hicks Monday across all of its platforms.
Mimoco and Pretty Ugly have announced the latest addition to the Uglydoll x Mimobot line of USB flash drives.
Duck Tape has joined forces with Marvel Entertainment for a new line of Avengers Assemble-branded duct tape.
DC Thomson has partnered with 151 Products for a line of car air fresheners featuring The Beano and Dandy.
American Greetings Properties has teamed with Walls 360 to feature the entire AGP portfolio on a range of wall graphics.
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