Nickelodeon has extended its partnership with Leomil Group, a part of The Cortina Group, to launch a range of footwear and apparel products inspired by “Paw Patrol.”
Entertainment companies are expanding their brands and giving classic franchises new life through live experiences.
Viacom International Media Networks Italia has partnered with Klepierre to launch the “Nickelodeon Extra Tour” in Italy.
Nickelodeon has unveiled a lineup of new events that will debut at Nickelodeon Land at Pleasure Beach, Blackpool, in the U.K. this summer.
Nickelodeon and Viacom Consumer Products has tapped HTI to manufacture and supply toys for “Blaze and the Monster Machines,” “Paw Patrol” and “Shimmer and Shine” in the U.K. and Eire.
Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards last Thursday in London, celebrating its most successful licensee and retail partnerships from the past year.
Nickelodeon has commissioned a fourth season of its preschool series “Paw Patrol.”
Nickelodeon has partnered with VStar Entertainment Group to launch “Paw Patrol’s” first-ever live stage show, “Paw Patrol Live!: Race to the Rescue.”
Egmont Publishing has launched a new publication, Paw Patrol magazine, in the U.K.
Nickelodeon has launched a new “Paw Patrol” app, titled “Paw Patrol Pups Take Flight.”
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Swany America is re-launching its Freezy Freakies brand of color-changing cold weather gloves with licensee Fantasia Accessories.
Nickelodeon & Viacom Consumer Products Italy has signed a trio of back-to-school deals for brands including "PAW Patrol" and "SpongeBob SquarePants."
The newly re-launched classic toy brand Colorforms is launching a line of sets featuring the Nickelodeon preschool show "Paw Patrol."
Nickelodeon has tapped juvenile product manufacturer The First Years, a division of TOMY International, for a new range of toddler items that will feature the preschool series “PAW Patrol.”
Nickelodeon is planning for a big year in the preschool sector, following the success of new brands such as “Paw Patrol” and “Shimmer and Shine” as well as evergreens including “Dora."
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