Nickelodeon has tapped Rubie’s Pet Shop Boutique to create a line of pet costumes inspired by its preschool series "Paw Patrol."
Nickelodeon Viacom Consumer Products recently partnered with Dolci Preziosi and Walcor to celebrate Easter in Italy.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Little Kids has unveiled a 2015 toy and novelty lineup that includes offerings for major brands such as Sesame Street, Nickelodeon and Peeps.
Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring Paw Patrol to a range of products.
Nickelodeon & Viacom Consumer Products has signed a number of new deals for its two most popular preschool series, "Paw Patrol" and “Dora and Friends.”
Rubie’s Costume Company, under license from Nickelodeon, is planning a line of costumes inspired by the TV series “PAW Patrol.”
Nickelodeon presented a sneak peak of the top holiday toys for its properties such as Dora the Explorer, Teenage Mutant Ninja Turtles and Paw Patrol.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
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