March 2024March 2024

Spring is the time when people start traveling (or start planning trips for the summer.) Arguably, one of the fun parts of traveling is visiting shops they can’t find locally. IT’SUGAR is a destination for some traveling to the U.S., especially those with a sweet tooth. In our cover story, License Global finds out how IT’SUGAR came to be, its quest to open shops nationwide and how licensed products from candy brands (and their products) keep customers coming back and shopping more.

License Global also spoke to American Girl, the doll line that captured children’s hearts across generations with its collections and origin stories. The brand also has extended to become a location-based experience, as its American Girl Cafés are destinations for travel and celebrations. It will continue to expand its reach through licensing.

Maybe you’re into video games? Then go straight to our Gaming Supplement, which covers how the genre has exploded with partnerships and licensed rollouts to take the game off-screen (if only for a moment) and be a part of day-to-day, in real life (or IRL).

An interest with less screen time is cosmetics (unless you watch makeup tutorials – you’re in for a deep dive.) ColourPop has released several licensed palettes that have gone viral and, as a result, sold out within minutes. Who does the company look to for collaborations? Find out in our story.

License Global also compiled special reports about licensed publishing and home décor, plus our France market report, which is ahead of our France Licensing Day & Licensing International Awards on June 24 at La Cité Internationale Universitaire in Paris. For more information, sign up to attend at Francelicensingday.com.

What are License Global’s travel plans, you may ask? We’re getting ready for Licensing Expo, held at Mandalay Bay Convention Center May 21-21 in Las Vegas, and we’re looking forward to seeing you there.

Read the issue now!