Bubble Gum Interactive has appointed U.K.-based licensing agencies Virtual World Licensing and AT New Media to represent its virtual kids’ game, “Space Heroes Universe!.”
“Space Heroes Universe is precisely the type of property we look for, with a unique and compelling story that can translate into a successful merchandising program,” says Steve Reece, chief executive officer, Virtual World Licensing. “With its strong U.K. presence and a rapidly growing fan base in the EMEA, we’re certain Space Heroes fans will be delighted to extend their experience.”
Space Heroes Universe is a multi-platform brand that lets kids create their own space hero, adopt virtual pet Kritterz, make new friends and explore a galaxy of quests and adventure.
“Whether exploring the galaxy in our award-winning kids virtual world, jetting off for adventure in our mobile game or following the adventures of our space heroes in our online cartoons, our fans are continually looking for new ways to enjoy the Space Heroes Universe! story,” says Phil Mason, chief executive officer, Bubble Gum Interactive. “Virtual World Licensing and AT New Media understand the unique nuances of game brands and will no doubt bring some amazing Space Heroes Universe! merchandise to our European fans.”