MGM’s Consumer Products division has lined up 18 licensees covering categories including toys, mobile gaming, apparel and publishing in support Robocop, which premiered in U.S. theaters Feb. 12.
“We are incredibly excited to be working with such stellar licensing partners,” says Tricia Samuels, vice president, global licensing, consumer products, Metro-Goldwyn-Mayer. “We’re thrilled to be able to bring a pop culture icon like RoboCop back to center stage of retail across a broad range of product categories.”
Among the products that be available at retail this quarter are:
- A full line of action figures, radio-controlled vehicles and role play items from master toy partner Jada Toys;
- A free-to-play mobile game from Glu Mobile;
- Original comic books and archival collections of four stories based on the new film from Boom! Comics;
- Definitive History of RoboCop coffee table books from Titan Publishing;
- Halloween costumes from AFG and Smiffy’s;
- Collectibles in varying sizes from licensees including Medicom, Square Enix, Toyntoys, Play Imaginative, ThreeA and T-Arts; and
- Apparel from Freeze and Mishka NYC.