The exclusive story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Eric Beder of Wunderlich Securities explains the steps brand management companies need to take in order to improve their returns and ascend to their previous positions on the S&P 500.
Top executives from Sequential Brands Group, Seltzer Licensing, Global Brands Group and Authentic Brands Group share their insights on ways to drive a brand’s success at retail.
As the fashion industry gathers in Las Vegas, Nev., for MAGIC, Cindy Levitt of Hot Topic shares exclusive insights and advice on how licensors and retailers can form strong relationships.
Nearly 60 percent of “Pokémon Go” players are more likely to enter a business offering Pokémon-branded discounts and products, according to marketing communications agency MGH’s recent survey.
License! Global taps Eric Beder of Wunderlich Securities to provide a comprehensive look at how brands can both grow and avoid the implications that come with an omni-channel model.
Consolidation, change and challenges define the state of the world's largest licensing agents.
Comic-Con took place last month with less participation from the major film studios than in years past. Nonetheless, Comic-Con still remains the epicenter of pop culture and the place to be in July.
A brief overview of how mergers and acqusitions have helped shape the ranking of the world's largest licensing agencies.
License! Global presents its annual Leading Global Licensees feature as a guide to some of the most notable and respected companies in the consumer products business.
China's movie marketing maven, Mtime, moves into merchandising.
Ten licensing trends that need to be on your radar in 2016.
License! Global's editorial director offers insight into the CAA/Global Brands Group joint venture.
Smartphones, not tablets, are driving online sales and traffic for retailers, according to new research from Shop.com, Forrester Research and Bizrate Insights.
On the heels of Licensing Expo 2016, License! Global presents exclusive insights on the challenges and opportunities that licensors and brands may face not only this year, but in the years to come.
Disney plans a global event to unveil new Star Wars toys, top franchises drive huge summer box office numbers and Oprah opens an e-commerce site.
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