This exclusive study of the world's largest licensors reports that retail sales of licensed merchandise increased by $10 billion bringing total sales to an impressive $272.2 billion in 2016 across the major sectors of entertainment, character, fashion/apparel, sports, corporate brands, art and non-profit.
License! Global sits down with top brand licensing executives as they explore how Millennials interact and relate to a variety of brands, ultimately answering if brand loyalty matters to this demographic.
The Top 150 Global Licensors, published annually by License! Global, provides retail sales data of licensed merchandise worldwide, key trends and specific brand insights across multiple industry sectors including entertainment, sports, fashion/apparel, corporate brands, art and non-profit.