Research and global information company The NPD Group has released its latest report on year-to-date sales for the U.K. and the findings are positive–retail sales of toys and games are up 4.8 percent over 2014.
The licensing of sports brands, which represents almost $30 billion in retail sales of licensed merchandise worldwide, continues to grow, with co-branding partnerships, international activations and the entry of new sports franchises.
The TV networks' annual UpFronts tell a new story in 2015 that looks at content from all angles. For brand licensing, the UpFronts are also a reminder that content is not coming from only linear sources.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.