License! Global sits down with top brand licensing executives as they explore how Millennials interact and relate to a variety of brands, ultimately answering if brand loyalty matters to this demographic.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
The Top 150 Global Licensors, published annually by License! Global, provides retail sales data of licensed merchandise worldwide, key trends and specific brand insights across multiple industry sectors including entertainment, sports, fashion/apparel, corporate brands, art and non-profit.