From movie franchises to video games, television series and more, entertainment companies are tapping into theme parks to leverage their IP, enhance brand awareness and connect with consumers in a completely new, innoative way.
The National Football League Players Association, via its licensing arm NFL Players Inc., has unveiled the NFLPA 2016 Rising 50, its annual list that identifies future top-selling players across licensed merchandise.
It’s time to listen to a new tune that will impact the licensing business over the next several months. Let’s call it “Changes in Licensing” and it’s already being played at seven of the top 10 multi-billion dollar global licensors.
The Top 150 Global Licensors, published annually by License! Global, provides retail sales data of licensed merchandise worldwide, key trends and specific brand insights across multiple industry sectors including entertainment, sports, fashion/apparel, corporate brands, art and non-profit.