License! Global sits down with top brand licensing executives as they explore how Millennials interact and relate to a variety of brands, ultimately answering if brand loyalty matters to this demographic.
As the licensing industry gathers in South Korea for the Seoul Character & Licensing Fair, License! Global taps Dow Famulak of Global Brands Group to highlight a variety of factors that are creating new possibilities in the Asian marketplace.
From movie franchises to video games, television series and more, entertainment companies are tapping into theme parks to leverage their IP, enhance brand awareness and connect with consumers in a completely new, innoative way.
The National Football League Players Association, via its licensing arm NFL Players Inc., has unveiled the NFLPA 2016 Rising 50, its annual list that identifies future top-selling players across licensed merchandise.