An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
The Estate of McKinely Morganfield, also known as Muddy Waters, has appointed Jampol Artist Management to manage the late blues musician’s estate.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
Design company Poketo has appointed Brand Sense Partners to represent and manage future licensing endeavors for its lifestyle brand.
Penguin Random House has appointed Start Licensing to represent the publisher’s roster of brands while the company's licensing executive is on maternity leave.
The Estate of Mahatma Gandhi has appointed Beanstalk to represent the late political leader for advertising, media campaigns and long-term brand associations.
Gaumont International Television and Vince Vaughn’s Wild West Television have appointed Brand Central to represent the upcoming Netflix series "F is for Family."
Rocket Licensing has been appointed to manage the licensing campaign for the upcoming Ghostbusters reboot in the U.K. and Ireland on behalf of Sony Pictures.
The emoji company, owner of the word "emoji," has appointed Global Merchandising Services as its licensing agent for the U.S., the U.K. and Ireland.
Crystal Palace Football Club has appointed CPLG to help build its merchandise licensing program in the U.K.
Icon Art Images will serve as the licensing agent for pop artist Robert Holton and his Drizzle Art brand, which illustrates corporate logos, sports teams and world icons.
The British Museum has appointed specialist brand agency TSBA Group to build a global licensing campaign based on its collection of more than 8 million objects.
Jewel Branding & Licensing has been appointed as the North American licensing agency for the London-based design house Collier Campbell.
Activision Blizzard has appointed producer Stacey Sher as co-president of the newly created Activision Blizzard Studios division.
Iconix Brand Group has appointed Sony Creative Products as the Japanese licensing agent for the Strawberry Shortcake brand.
Crown Creative has selected 4K Media, a subsidiary of Konami Digital Entertainment, to serve as the master licensee for its girls’ fashion brand Rebecca Bonbon.
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