The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Collegiate Licensing Company (an affiliate of IMG College) has locked up yet another university partnership.
Guru Studio has appointed Small Screen Distribution to manage all TV and home entertainment rights in Asia for its current series.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
Start Licensing has signed on to represent the Brand Licensing Europe License This! finalist "Chef & Sue," a weekly comic strip that appears in the newspaper Waitrose.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu.
Lawless Entertainment has been appointed as the worldwide licensing agent for the book series Waddley Sees The World.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
Aadarsh has tapped independent licensing agency Bruno Productions to represent its preschool brand Purple Turtle in the Netherlands.
Cottage Life Media has appointed The Licensing Shop to build a lifestyle consumer products program for its brand.
Centerstage Brands International has tapped Univision Communications to license the late Latin American movie star Pedro Infante in the U.S.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
The app “Pou” has tapped Consumer Product Connection to develop a worldwide licensing program for the brand.
Tinderbox and 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
Licensing agencies Perryscope and Epic Rights have been named to jointly manage a global program for the Woodstock brand.
Lawless Entertainment has appointed Paris-based The Agency to represent the Suzy’s Zoo brand in France and Benelux for licensing.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Joy Tashjian Marketing Group has been appointed as the licensing agent for Over Active Imagination’s Enchantails brand.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.