The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Idea Never Implemented has tapped Brentwood Licensing to expand the licensing program for the game Never Have I Ever.
Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.
Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.
Social media icon Doug the Pug has appointed Remarkable Brands to serve as its worldwide licensing agent.
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
Rockpool Licensing, the worldwide licensing agent for Brambly Hedge, has appointed Click! Licensing Asia as the sub-agent for the children’s book brand in region.
Firefly Brand Management has signed with author, chef and TV personality Cristina Ferrare to represent her new line and signature series–The CF Collection–in all key product categories.
ZERTNation has signed with Global Licensing to expand its Z.E.R.T. brand into new licensing categories.
Sondra Celli, an award-winning designer and star of TLC’s “My Big Fat American Gypsy Wedding,” has appointed The Brand Liaison to represent her brand.
Enjoy Movies and Big Cinema have appointed Brand4rent to handle the licensing initiatives for the first Russian super hero movie, Guardians.
Comedy brand Just for Laughs has appointed Brandvida, a media and merchandising boutique agency, to represent the brand in North America.
The Juventus Football Club has appointed IMG to represent its brand across a number of Asian territories, Australia and New Zealand.
The Estate of Yogi Berra and Steiner Sports have appointed licensing agency Beanstalk to represent the late baseball player for advertising, media campaigns and long-term brand associations.
Milady, a part of Cengage Learning, has appointed LMCA to build a comprehensive licensing program and serve as its exclusive global licensing agent.
The Coolabi Group has appointed Landmark to represent Poppy Cat in Japan.
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