In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
MGL Licensing has signed on the represent art brand GAL Designs.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Mo’s Nose, the children’s book series by Margaret Hyde, is looking to extend its brand into new products.
Art licensing company MGL has signed on to represent contemporary artist Dan Fenelon.
Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
Planeta Junior has signed on to represent De Agostini’s girls’ TV series “Camilla Store” for licensing in Italy.
The Copyrights Group Limited has appointed The Joester Loria Group to represent The Snowman brand in the U.S. and Canada.
American Mensa, the U.S. branch of the international society, has appointed Perpetual Licensing as its exclusive agent.
King Features, worldwide licensor of the Betty Boop and Popeye properties, has appointed Bradford License India as its agent in the region.
DC Thomson has appointed License to PR as the specialist communications agency for its growing consumer products division.
Knockout Licensing has appointed four new sub-agents for social media canine celebrity Boo–The World’s Cutest Dog.
Gaumont International Television and NBCUniversal have appointed Evolution USA as the global licensing agency for the TV series “Hannibal.”
Zodiak Kids has appointed FranceTV Distribution to manage the licensing of its new animated series “Lolirock” in France and French-speaking territories.
IMG Licensing and UniWorld Group have partnered to develop licensing and marketing opportunities for the music brand Def Jam Enterprises.
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