From an increased focus on building 360-degree franchises to a host of major executive moves, here's the news that shaped 2015.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
King Digital Entertainment has appointed two new licensing agents–J&M Brands and Paris Arabesques–to represent its “Candy Crush” mobile gaming brand.
ZERTNation has signed with Global Licensing to expand its Z.E.R.T. brand into new licensing categories.
WME/IMG has tapped the event retail and merchandising company MainGate for its sports event brand Professional Bull Riders.
Pesky Productions, producer of the CBeebies show “Boj,” has appointed Metrostar to represent the series for licensing in the U.K.
Dylan’s Candy Bar has appointed IMG as its worldwide licensing agent to expand its brand globally across multiple product categories.
Telefunken Licenses has appointed LMCA to represent its trademark licensing business in the U.S. and China.
Andersen Press, publisher of Elmer the Patchwork Elephant books by David McKee, has appointed Metrostar to assist with its current licensing program for the brand.
Beanstalk will expand its presence throughout Europe’s GAS regions through a partnership with merchandising and licensing agency g.l.a.m.
5th Wave Brands, the global licensing agent for Finlayson, has appointed Knockout Licensing to launch and manage licensing for the design and fabric brand in the U.S. and Canada.
Full Colour Black has secured the exclusive worldwide licensing and product rights to 72, previously unavailable Bob Marley images from a 1975 London concert.
Oxford Limited, the licensor of the University of Oxford collegiate lifestyle brand, has appointed Global Icons to build its licensing program in North America.
The University of Notre Dame has tapped Fermata Partners, a division of CAA Sports, to manage its trademark licensing program.
Nickelodeon & Viacom Consumer Products has appointed Born Licensing to handle its clip licensing in Australia and New Zealand.
Penguin Ventures is expanding its partnership with Start Licensing to include representation of its wholly owned properties.
BRB Internacional has taken on both distribution and licensing rights for the TV series "Minchi’s Adventures" worldwide (except for Italy).
Komixx Media Group has appointed Metrostar to develop and manage the licensing program for the animated kids' show "Toby’s Travelling Circus."
Canadian licensing firm Jam Brands has signed on to represent two new brands in the country–Garfield and "Winx Club."
The Turnowsky design house has officially entered the licensing arena, with the appointment of a licensing agency in Europe, Art Ask Agency.
Temple Street Distribution has made its first third-party content acquisition, the animated children’s series, “Ollie! The Boy Who Became What He Ate.”
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