Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Rock band AC/DC has tapped Perryscope Productions and Epic Rights to jointly lead its licensing and merchandising efforts.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
MGL Licensing has signed on represent Art Marketing's portfolio of art brands and finalized new deals for Tan-Tan and Dan Fenelon.
British licensing agency Brands with Influence has signed on to represent two new television brands and finalized a raft of deals for its existing clients.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Space Enterprises has teamed up DIC 2 in Italy to develop a licensing program for its preschool series “The Hive.”
LMNO Productions has tapped Surge Licensing to represent its reality television series “The Little Couple,” which airs on TLC.
Lawless Entertainment has been appointed as the exclusive North American licensing agent for Atlantyca Entertainment’s "Geronimo Stilton."
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
Andersen Press London has appointed Brentwood Licensing to continue the growth of their flagship Elmer the Patchwork Elephant character.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Bulls Licensing has signed on to represent ITV’s drama “Downton Abbey” for licensing.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
C3 Entertainment has been appointed to represent rock ‘n’ roll legend The Big Bopper for licensing and merchandising.
London-based licensing agency Bloom has signed on to represent the Japanese lifestyle brand Tokidoki in the U.K., in partnership with European agent All Round.
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