In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
MGL Licensing has signed on the represent art brand GAL Designs.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Mo’s Nose, the children’s book series by Margaret Hyde, is looking to extend its brand into new products.
Art licensing company MGL has signed on to represent contemporary artist Dan Fenelon.
Aadarsh has been tapped to represent the Swedish TV series “Heroes of the City” in India for merchandising and publishing.
John Hart Studios has tapped licensing professional Brad Bushell to develop a program for its classic comic strips.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
Platinum Films has appointed Haven Licensing to represent its boys’ adventure series, “Matt Hatter Chronicles” in Australia and New Zealand.
Specialty food gifting company Hickory Farms has appointed the Atlanta-based Brand Licensing Team to launch a licensing program.
ABC Studios has appointed Knockout Licensing to launch and manage the licensing program for its “Nashville” television show.
Rainbow has added a new Nordic licensing agent–Screening Agency, to the global network representing its girls’ brand Winx Club.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Studio 100 International has tapped Empire Licensing to represent May the Bee in South East Asia.
Drexel University has extended its partnership with The Collegiate Licensing Company, the licensing affiliate of IMG College.
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