The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Idea Never Implemented has tapped Brentwood Licensing to expand the licensing program for the game Never Have I Ever.
Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.
Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.
Social media icon Doug the Pug has appointed Remarkable Brands to serve as its worldwide licensing agent.
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
Crosby Brand Management Group has signed on to represent the Kickers trademarks and logos in China as a sub-agent of the Royer Groupe.
International Merchandising Promotion & Services, the company that oversees the rights to the Smurfs, has appointed TF1 Licenses to represent the Smurfs brand in France.
Millimages has appointed Licensing Link to represent its “Molang” property in the U.K. and Ireland.
Firefly Brand Management has expanded its company with the launch of a new division–Firefly Consumer Products.
Science media brand IFLScience has appointed One Entertainment as its licensing agent in North, Central and South America.
Mr. Puppy, a character brand created by Michael Lee, has appointed The Licensing Group as its exclusive licensing agency.
The Coolabi Group has appointed Gorian Consumer Products to represent the Beast Quest brand in Germany, Switzerland, Austria and Benelux.
The Riley B. King Trust, custodians of the estate of BB King, has appointed IMG for global licensing and marketing representation to preserve the music icon’s legacy.
Design company Poketo has appointed Brand Sense Partners to represent and manage future licensing endeavors for its lifestyle brand.
CJ E&M has tapped German brand management company m4e to represent its preschool series “Super Wings” for licensing and merchandising in German-speaking territories.
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