An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
The Estate of McKinely Morganfield, also known as Muddy Waters, has appointed Jampol Artist Management to manage the late blues musician’s estate.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
Design company Poketo has appointed Brand Sense Partners to represent and manage future licensing endeavors for its lifestyle brand.
Penguin Random House has appointed Start Licensing to represent the publisher’s roster of brands while the company's licensing executive is on maternity leave.
The Estate of Mahatma Gandhi has appointed Beanstalk to represent the late political leader for advertising, media campaigns and long-term brand associations.
ArtLicensing.com has been appointed to represent the works of late artist Steve Kaufman by the Steve Kaufman Estate.
Canada's Studio Licensing has announced the acquisition of Canadian licensing rights to Emoji icons.
IMG has signed on as the worldwide licensing representative for the British sportswear brand Gola.
The University of Wisconsin-Madison has tapped Fermata Partners, a division of CAA Sports, as its licensing agent in a new eight-year deal that will commence July 1.
Lisa Marks Associates has been appointed as the North American licensing agency for the iconic Pez confectionery brand.
MGA Entertainment has appointed J&M Brands to represent the Bratz doll brand for licensing and merchandising in Benelux.
Global Brands Group has hired fashion and retail veteran executive Suzy Biszantz to serve as president of its Joe’s lifestyle brand.
Metrostar has appointed three new licensing partners for the U.K.'s Scout Association–Ginger Fox, Peartree Heybridge and Spineless Classics.
Wind Dancer Films, the production company behind “Ready Jet Go,” has appointed Licensing Street as the show’s U.S. agent.
V.S. Marketing has appointed All America Licensing to represent the artwork of surrealist Spanish artist Salvador Dali.
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