An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Artist Susie Frazier has tapped Prominent Brand + Talent to develop her lifestyle brand through a global licensing program.
License! Global's editorial director offers insight into the CAA/Global Brands Group joint venture.
FremantleMedia Kids & Family has appointed Biplano as the licensing agent for “Danger Mouse” in France, Benelux, Iberia and Italy.
NBCUniversal Brand Development has appointed Tycoon Enterprises to represent its licensing and merchandising interests across a number of Latin American countries.
The Riley B. King Trust, custodians of the estate of BB King, has appointed IMG for global licensing and marketing representation to preserve the music icon’s legacy.
Artist Romero Britto has appointed Brand4rent to represent his art for use on consumer products throughout Russia.
Peanuts Worldwide has renewed its long-term partnership with Sony Creative Products in Japan.
The Juventus Football Club has appointed IMG to represent its brand across a number of Asian territories, Australia and New Zealand.
The New York Times has appointed The Wildflower Group as the newspaper’s global licensing agent.
ITV Studios has signed on License Connection to represent its animated series “Thunderbirds Are Go” in the Benelux region.
Live Nation Merchandise is bringing its licensing business in-house in Mexico, with Janet Dwoskin, vice president of licensing, LNM, leading the charge.
Action-sports brand Monster Jam has added a truckload of new products to its roster and appointed a licensing agent in South America.
BBC Worldwide is launching "The Sooty Show" in ANZ with the appointment of a regional licensing agent, as well as product and broadcast partners.
41 Entertainment has appointed BRB International as the licensing agent in Iberia for its "Kong–King of the Apes" property.
ITV Studios Global Entertainment has acquired the U.K. licensing rights for "OddBods," the animated kids’ comedy series from One Animation.
Multi-platform publication Domino has selected Parham Santana as its exclusive licensing agent for both service and product brand extensions.
Obstacle challenge and endurance event brand Tough Mudder has appointed Rockpool Licensing to serve as its licensing agent.
CJ E&M has tapped Spanish licensing agent Nottingham Forest to manage the rights of its kids' series “Super Wings” in Spain and Portugal.
Designer Tanya Whelan and Rita’s Italian Ice have both appointed Knockout Licensing to bring their brands to a wide range of new products.
BBC Worldwide has appointed Golden Bear as the master toy partner for its children’s series “Justin’s House.”
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