The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Collegiate Licensing Company (an affiliate of IMG College) has locked up yet another university partnership.
Guru Studio has appointed Small Screen Distribution to manage all TV and home entertainment rights in Asia for its current series.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
Start Licensing has signed on to represent the Brand Licensing Europe License This! finalist "Chef & Sue," a weekly comic strip that appears in the newspaper Waitrose.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu.
Lawless Entertainment has been appointed as the worldwide licensing agent for the book series Waddley Sees The World.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
WildWorks, a developer of online worlds and free-to-play games, has appointed Peeko as the worldwide licensing agent for its Animal Jam brand.
P&L Global Network has signed on to represent Colombian illustrator Catalina Estrada for licensing in Latin America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Iconic New York dance company the Rockettes is kicking its brand into high gear with the appointment of licensing agency Full Picture.
Studio 100 International has appointed ABC Licensing to represent its flagship brand, Maya the Bee, in Australia and New Zealand.
The Collegiate Licensing Company has extended its partnership agreement with Villanova University.
Lima Sky has appointed Danish firm INK as licensing agent in the Nordics and Eastern Europe for its mobile game “Doodle Jump.”
Global brand extension agency Beanstalk has launched a new consulting division -Blueprint–Powered by Beanstalk.
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