Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Copyright Promotions Licensing Group, part of DHX Media, has extended its footprint in Europe with the opening of offices in the Nordics and Central and Eastern Europe.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
All American Licensing & Management Group been appointed to develop a comprehensive licensing strategy for the Legendary Hatfield & McCoy Family brand.
Maya Studio has appointed the IP management company Consumer Product Connection to develop a licensing program for its brands in Europe and the East.
DHX Brands has appointed Haven as the licensing agent for the all-new "Teletubbies" program in Australia and New Zealand.
King Digital Entertainment is continuing to grow the international licensing program for the game app "Candy Crush" with the appointment of three new agents.
Genius Brands International has partnered with Penguin Young Readers to expand the book franchise Llama Llama worldwide.
The Jim Henson Company has appointed four new licensing agents for the CG-animated preschool series "Doozers" and sold the new series to new broadcasters.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
AG Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Branding and licensing company Epic Rights has been named as the global licensing agent for contemporary artist Gary Baseman.
Sony Pictures Consumer Products has appointed two new agents for its film and TV properties in Italy, France, Australia and New Zealand.
Hoho Rights has appointed The Serenata Group to represent its preschool property Toddler Time in the U.S. and Canada.
Universal Partnerships & Licensing is broadening its oversight to include consumer products for the NBC network and Sprout globally.
Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.
K and K Promotions has entered into a representation agreement with Network Entertainment and Reeder Brand Management for the Evel Knievel brand.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
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