Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
SCE Group has tapped the licensing and marketing firm Idea Patch to launch a full-scale lifestyle brand inspired by the New York adult nightclub Sin City Cabaret.
Authentic Brands Group has partnered with the Estate of Michael Jackson to build new endorsements and consumer products for The King of Pop's brand.
U.S.-based licensing agency Fermata Partners has added five new football clubs to the growing roster of international soccer teams it represents in North America.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Lawless Entertainment has been appointed as the worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Planeta Junior has signed on to represent Motion Pictures' new series "Pumpkin Reports" in Spain, Portugal, France, Greece, Turkey and Eastern Europe.
All American Licensing & Management Group has been appointed to represent the new entertainment brand Mulligan.
Jim Benton has tapped Striker Entertainment to represent his publishing brand It’s Happy Bunny for licensing.
Bulldog Licensing has been appointed to represent Chalk Bear, a new character studio set up by top U.K. artist Doug Hyde.
Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
King Features Syndicate is showcasing its new client, the digital brand Theo & Beau, at Licensing Expo this week in Las Vegas, Nev.
Sixteen South has appointed Nickelodeon & Viacom Consumer Products to represent the Nick Jr. program “Lily’s Driftwood Bay” for licensing.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
Viacom International Media Networks has appointed Ananey as its new consumer products agent in Israel.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Atlantyca Entertainment has appointed Australian brand agency Merchantwise to represent its flagship Geronimo Stilton brand in Australia and New Zealand.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
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