Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Copyright Promotions Licensing Group, part of DHX Media, has extended its footprint in Europe with the opening of offices in the Nordics and Central and Eastern Europe.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
All American Licensing & Management Group been appointed to develop a comprehensive licensing strategy for the Legendary Hatfield & McCoy Family brand.
Maya Studio has appointed the IP management company Consumer Product Connection to develop a licensing program for its brands in Europe and the East.
DHX Brands has appointed Haven as the licensing agent for the all-new "Teletubbies" program in Australia and New Zealand.
King Digital Entertainment is continuing to grow the international licensing program for the game app "Candy Crush" with the appointment of three new agents.
Genius Brands International has partnered with Penguin Young Readers to expand the book franchise Llama Llama worldwide.
The Jim Henson Company has appointed four new licensing agents for the CG-animated preschool series "Doozers" and sold the new series to new broadcasters.
Entertainment One Licensing has signed new toy and publishing partners for Peppa Pig in France.
Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
Bagdasarian Productions is extending its relationship with PGS Entertainment to include licensing representation of the TV series “Alvinnn!!! and The Chipmunks.”
Brand Squared Licensing, a division of communications and marketing firm Peppercomm, has added four new brands to its roster.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
Jockey International has appointed licensing agency The Joester Loria Group to expand the brand into the swimwear and home categories in the U.S.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Bright Star Characters has appointed Just Licensing Australia to represent its Popcorn the Bear brand for licensing in Australia and New Zealand.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
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