With MAGIC Market Week in full swing, it’s only fitting that License! Global looks at the trends that will shape the licensed apparel business in 2014.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
Photographic agency Magnum Photos has tapped Trunk Archive as its licensing agent in North America.
m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
Studio 100 International has appointed ABC Licensing to represent its flagship brand, Maya the Bee, in Australia and New Zealand.
Bulldog Licensing has signed on to represent the CBBC kids’ drama “Wolfblood” for licensing in the U.K.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
41 Entertainment has appointed Zodiak Kids to represent “Pac-Man and the Ghostly Adventures” in France and French-speaking Belgium and Switzerland.
Brand Liaison has signed on to represent the Happy Toon World brand in North America.
Lawless Entertainment has been appointed to represent the new girls’ entertainment concept, Magelica.
Imira Entertainment has tapped Exim Licensing Group to represent “Lucky Fred” in Latin America.
Big Tent Entertainment is kicking off a merchandising program for the TLC hit “Here Comes Honey Boo Boo.”
Halfbrick has appointed CBD Promotions as its sub-agent in Australia, Dubai, Saudi Arabia and Bahrain.
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
The housewares and gift brand Nambé has selected Perpetual Licensing as its exclusive licensing agent.
The Joester Loria Group has been appointed to build a licensing program for celebrity chef and TV personality Fabio Viviani.
The Joy Tashjian Marketing Group has been named exclusive licensing agency for the animated series “Rob Dyrdek’s Wild Grinders.”
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