The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Collegiate Licensing Company (an affiliate of IMG College) has locked up yet another university partnership.
Guru Studio has appointed Small Screen Distribution to manage all TV and home entertainment rights in Asia for its current series.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
Start Licensing has signed on to represent the Brand Licensing Europe License This! finalist "Chef & Sue," a weekly comic strip that appears in the newspaper Waitrose.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu.
Lawless Entertainment has been appointed as the worldwide licensing agent for the book series Waddley Sees The World.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
Las Vegas’ Bellagio Resort & Casino has hired All-American Licensing & Management Group to develop a licensing program in the U.S.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
Bulldog Licensing has signed on to represent the CBBC kids’ drama “Wolfblood” for licensing in the U.K.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
AG Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Branding and licensing company Epic Rights has been named as the global licensing agent for contemporary artist Gary Baseman.
Sony Pictures Consumer Products has appointed two new agents for its film and TV properties in Italy, France, Australia and New Zealand.
Hoho Rights has appointed The Serenata Group to represent its preschool property Toddler Time in the U.S. and Canada.
Universal Partnerships & Licensing is broadening its oversight to include consumer products for the NBC network and Sprout globally.
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