With MAGIC Market Week in full swing, it’s only fitting that License! Global looks at the trends that will shape the licensed apparel business in 2014.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
Photographic agency Magnum Photos has tapped Trunk Archive as its licensing agent in North America.
m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
“The WotWots” is continuing its expansion into Europe with the addition of new licensing agents in Germany and Turkey,.
Performance Brands has signed on to represent Clive Christian, known for its home décor lines and luxury perfume.
The Trump Organization has appointed The Partnership to launch the Trump home and apparel brands in the U.K.
Pretty Ugly has tapped Global Pursuit to represent its Uglydoll brand in Taiwan, Hong Kong and China.
Knockout Licensing has been appointed to represent the children’s book brand Bad Kitty.
The cable TV network BabyFirst has appointed Brand Central as its exclusive licensing agency.
Trinity Mirror has appointed Lisle to develop a U.K. merchandising program for the comic strip character Andy Capp.
The U.K.-based, American-style baking brand The Hummingbird Bakery is planning to extend into new product categories.
Plush manufacturer Gund has tapped Parham Santana’s BrandSlam licensing division to build its licensing program.
The European Licensing Company has been appointed to represent Zenit St. Petersburg.
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