An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
The Estate of McKinely Morganfield, also known as Muddy Waters, has appointed Jampol Artist Management to manage the late blues musician’s estate.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
Design company Poketo has appointed Brand Sense Partners to represent and manage future licensing endeavors for its lifestyle brand.
Penguin Random House has appointed Start Licensing to represent the publisher’s roster of brands while the company's licensing executive is on maternity leave.
The Estate of Mahatma Gandhi has appointed Beanstalk to represent the late political leader for advertising, media campaigns and long-term brand associations.
The Suffolk-based ceramics studio Gallery Thea has appointed Nutmeg Licensing to bring its distinctive designs to a new range of licensed products.
Maurizio Distefano Licensing has been appointed to manage the licensing program for one of Italy's top fashion brands, Camomilla Milano.
Studio 100 has concluded a co-production and distribution agreement with EuropaCorp Television for the new CGI animation "Arthur and the Minimoys."
Ink Licensing has signed on to represent the classic toy brand Good Luck Trolls in the Nordics.
Just Born Retail Group, the retail division of candy manufacturer Just Born Quality Confections, has appointed Brand Activation Consulting as its U.S. licensing agency.
Tempting Brands has appointed The Brand Liaison to launch the licensing of its Route 66 brand in North America.
Entertainment One, owner of the teen brand So So Happy, has appointed Endemol Shine Brasil to represent the property in the country.
Iron Gut Publishing, known for creating limited edition art collections for global brands, has partnered with Capcom in a multi-year license in Europe.
Rainbow has appointed Giochi Preziosi as the pan-European master toy licensee for its new “Regal Academy” brand.
Nitro Circus has partnered with its co-founder Travis Pastrana, making Pastrana a fully sponsored Nitro Circus athlete and giving the company exclusive branding rights to his headwear and apparel.
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