Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Rock band AC/DC has tapped Perryscope Productions and Epic Rights to jointly lead its licensing and merchandising efforts.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
MGL Licensing has signed on represent Art Marketing's portfolio of art brands and finalized new deals for Tan-Tan and Dan Fenelon.
British licensing agency Brands with Influence has signed on to represent two new television brands and finalized a raft of deals for its existing clients.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Studio 100 International has appointed two new licensing agents for its Maya the Bee brand in Latin America.
Bulldog Licensing has been appointed to represent the gaming brands Saints Row and Dead Island across the U.S. and Canada.
Jo Rose, creator of the U.K. brand Deer Little Forest, has appointed Think Tank Emporium as licensing agent for the brand in the U.S. and Canada.
Coolabi Group has inked deals with a trio of new partners for its preschool brand Poppy Cat.
Kidrobot has appointed licensing agencies JLK Brand and memBrain Licensing to jointly manage the licensing program for its character brand Yummy World.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
After conquering much of Asia, the TurnOut Ventures (a subsidiary of Turner) bunny character Tuzki is heading to Japan with a new licensing agent.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Licensing agency Brands with Influence has taken on two new brands–The Enid Blyton Estate, which is owned by Hachette U.K., and the CBBC star Hacker T Dog.
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