Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Lawless Entertainment has been appointed as the worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Planeta Junior has signed on to represent Motion Pictures' new series "Pumpkin Reports" in Spain, Portugal, France, Greece, Turkey and Eastern Europe.
All American Licensing & Management Group has been appointed to represent the new entertainment brand Mulligan.
Nickelodeon & Viacom Consumer Products has appointed Copyright Promotions Licensing Group as its new consumer products agent in the Nordics and CEE.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
Italian agency Team Entertainment has been appointed to represent the TV series "Calimero" and fashion brand V19.69 Italy.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Branding and licensing company Epic Rights has been named as the global licensing agent for contemporary artist Gary Baseman.
Sony Pictures Consumer Products has appointed two new agents for its film and TV properties in Italy, France, Australia and New Zealand.
Hoho Rights has appointed The Serenata Group to represent its preschool property Toddler Time in the U.S. and Canada.
Universal Partnerships & Licensing is broadening its oversight to include consumer products for the NBC network and Sprout globally.
Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.
K and K Promotions has entered into a representation agreement with Network Entertainment and Reeder Brand Management for the Evel Knievel brand.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Silvergate Media has signed Licensing Street in the U.S. to build a secondary licensing program for its hit preschool series, “Octonauts.”
All American Licensing & Management Group has signed on to represent furniture lifestyle brand Postobello.
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