Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Rock band AC/DC has tapped Perryscope Productions and Epic Rights to jointly lead its licensing and merchandising efforts.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
MGL Licensing has signed on represent Art Marketing's portfolio of art brands and finalized new deals for Tan-Tan and Dan Fenelon.
British licensing agency Brands with Influence has signed on to represent two new television brands and finalized a raft of deals for its existing clients.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Porterfield's Fine Art Licensing has signed on to represent artist and photographer Mindy Schroeder.
Lisle Licensing has been appointed to represent the now defunct “Flappy Bird” app for licensing.
UEFA, European football’s governing body, has appointed IMG Licensing as master licensee for the UEFA Euro 2016 football tournament.
Friendly Family Productions has appointed Knockout Licensing to represent the Little House on the Prairie brand in the U.S. and Canada.
Professional basketball player Jeremy Lin and his company JLIN Marketing have appointed Seltzer Licensing Group to represent its brands.
Canadian fashion designer Brian Bailey has appointed the Toronto-based agency The Licensing Shop to extend his brand.
The Licensing Company North America has expanded its representation agreement with beverage brand Welch’s.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
Toot Enterprises has appointed Metrostar as the U.K. licensing agency for its new preschool television property “Toot the Tiny Tugboat.”
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