The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Guru Studio has appointed Small Screen Distribution to manage all TV and home entertainment rights in Asia for its current series.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
Start Licensing has signed on to represent the Brand Licensing Europe License This! finalist "Chef & Sue," a weekly comic strip that appears in the newspaper Waitrose.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu.
Lawless Entertainment has been appointed as the worldwide licensing agent for the book series Waddley Sees The World.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.
Silvergate Media has partnered with Super RTL for the broadcast and merchandising of its Peter Rabbit brand across German-speaking territories.
Planeta Junior and DreamWorks Animation has signed a multi-year TV distribution and licensing deal across Italy, Spain, Portugal, Greece and Turkey.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
Entertainment One Licensing has signed new toy and publishing partners for Peppa Pig in France.
Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
Bagdasarian Productions is extending its relationship with PGS Entertainment to include licensing representation of the TV series “Alvinnn!!! and The Chipmunks.”
Brand Squared Licensing, a division of communications and marketing firm Peppercomm, has added four new brands to its roster.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
Beanstalk has signed on to represent the luxury fashion brand Carmen Marc Valvo for licensing.
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