The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Marsha Armitage-Bristow, founder of the licensing agency Dimensional Branding, has launched another new company, Brand Brilliant Consulting.
The oldest symphony orchestra in the country, the New York Philharmonic, has appointed Remarkable Brands as its worldwide licensing agent.
Beanstalk has signed on to help fashion retailer The Limited build its brand beyond its namesake retail stores with a host of licensed brand extensions.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
memBrain has signed on to manage the global licensing program for the character brand Purridge & Friends, created by Furry Feline Creatives.
C3 Entertainment has signed on to represent acclaimed illusionist and magician Michael Grandinetti, currently a regular on the CW TV series "Masters of Illusion."
The Spanish character brand Baby Animals has appointed Empire Multimedia Corp. to represent its brand in Asia.
The kids' educational brand Numbers Alive! has tapped Kid Glove to develop the property for a wide spectrum of entertainment and merchandising platforms.
Tiger Aspect Productions has appointed Turner Broadcasting System Asia Pacific as the exclusive licensing agent for Mr. Bean in Asia.
The Fred Rogers Company has appointed HiHat Media to lead U.S. brand licensing for its PBS Kids series "Peg + Cat."
Genius Brands International has acquired the exclusive worldwide rights to the tween girls’ character and publishing brand Pascualina.
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Studio 100 International has appointed two new licensing agents for its Maya the Bee brand in Latin America.
Bulldog Licensing has been appointed to represent the gaming brands Saints Row and Dead Island across the U.S. and Canada.
Jo Rose, creator of the U.K. brand Deer Little Forest, has appointed Think Tank Emporium as licensing agent for the brand in the U.S. and Canada.
Coolabi Group has inked deals with a trio of new partners for its preschool brand Poppy Cat.
Kidrobot has appointed licensing agencies JLK Brand and memBrain Licensing to jointly manage the licensing program for its character brand Yummy World.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
After conquering much of Asia, the TurnOut Ventures (a subsidiary of Turner) bunny character Tuzki is heading to Japan with a new licensing agent.
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