The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Idea Never Implemented has tapped Brentwood Licensing to expand the licensing program for the game Never Have I Ever.
Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.
Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.
Social media icon Doug the Pug has appointed Remarkable Brands to serve as its worldwide licensing agent.
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
The British Motor Heritage has signed a raft of new licensees, extended partnerships with existing licensees and tapped sub-agents in deals brokered by Licensing Management International.
Wildworks has appointed Rockpool Licensing to represent “Animal Jam” in the U.K. and Eire.
WME/IMG has tapped the event retail and merchandising company MainGate for its sports event brand Professional Bull Riders.
Ludorum has appointed Jazwares as the global master toy partner for its preschool property “Chuggington.”
Tito’s Tacos, a landmark restaurant in Los Angeles, Calif., has tapped Prominent Brand + Talent to develop its brand through a worldwide licensing program and serve as its management and licensing agency.
Celine Dion has partnered with Epic Rights and Prominent Brand + Talent to launch her collection of Celine Dion lifestyle products and services.
ITV Studios Global Entertainment has appointed Kasmanas to represent its action adventure series “Thunderbirds Are Go” in Brazil.
The Estate of Humphrey Bogart has appointed Beanstalk to represent the late actor for licensing.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Animation production company Xilam has appointed Dream Theatre to represent its flagship global children’s brand, “Oggy and the Cockroaches,” for licensing in India.
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