Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Copyright Promotions Licensing Group, part of DHX Media, has extended its footprint in Europe with the opening of offices in the Nordics and Central and Eastern Europe.
Playboy continues to expand its brand worldwide with a host of new deals ranging from high-end apparel to branded skateboards.
All American Licensing & Management Group been appointed to develop a comprehensive licensing strategy for the Legendary Hatfield & McCoy Family brand.
Maya Studio has appointed the IP management company Consumer Product Connection to develop a licensing program for its brands in Europe and the East.
DHX Brands has appointed Haven as the licensing agent for the all-new "Teletubbies" program in Australia and New Zealand.
King Digital Entertainment is continuing to grow the international licensing program for the game app "Candy Crush" with the appointment of three new agents.
Genius Brands International has partnered with Penguin Young Readers to expand the book franchise Llama Llama worldwide.
The Jim Henson Company has appointed four new licensing agents for the CG-animated preschool series "Doozers" and sold the new series to new broadcasters.
Twentieth Century Fox Consumer Products has appointed Merchantwise as its new licensing agent in Australia and New Zealand.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Studio 100 International has tapped Empire Licensing to represent May the Bee in South East Asia.
Drexel University has extended its partnership with The Collegiate Licensing Company, the licensing affiliate of IMG College.
Italian lifestyle brand Lumberjack has appointed Turkish licensing agency Sinerji to represent its brand worldwide.
Biplano has been appointed as the exclusive licensing agent for iconic lollipop brand Chupa Chups in Spain, Portugal and Andorra.
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
DRi Licensing has signed on to represent U.K. artist Doug Hyde.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
CBS Consumer Products will represent the merchandising rights for the iconic TV series "MacGyver" on behalf of series creator Lee David Zlotoff.
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