An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
The Estate of McKinely Morganfield, also known as Muddy Waters, has appointed Jampol Artist Management to manage the late blues musician’s estate.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
Design company Poketo has appointed Brand Sense Partners to represent and manage future licensing endeavors for its lifestyle brand.
Penguin Random House has appointed Start Licensing to represent the publisher’s roster of brands while the company's licensing executive is on maternity leave.
The Estate of Mahatma Gandhi has appointed Beanstalk to represent the late political leader for advertising, media campaigns and long-term brand associations.
Surge Licensing has been appointed to represent the classic Japanese manga character Astro Boy for licensing.
Artist and designer Hunt Slonem has tapped Prominent Brand + Talent to develop his lifestyle brand through a global licensing program.
The Tetris Company has appointed Lisle International Licensing as its merchandise licensing agent in the U.K., Channel Islands and Ireland.
The Swiss cartoon brand “Jaune & Vert” has appointed two licensing agencies to help build its brand outside of French-speaking Switzerland.
The Collegiate Licensing Company has signed a six-year extension of its 31-year global partnership with the University of Nebraska.
Rockpool has been appointed at licensing agent for Tractor Ted following the brand’s new partnership with Nickelodeon U.K.
C&A Marketing, the new owner of the SkyMall brand, has tapped All-American Licensing to help develop a line of merchandise.
Coolabi Group has appointed two new international licensing agents to represent its book series Beast Quest.
British artist and tattooist Dan Gold, star of "London Ink" and "My First Tattoo," has appointed Rights Management International as his agent for licensing and endorsement opportunities worldwide.
PlayFusion, the creators of “RuneScape,” has appointed Tomy International as the master toy licensee for its upcoming fantasy role-playing game.
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