With MAGIC Market Week in full swing, it’s only fitting that License! Global looks at the trends that will shape the licensed apparel business in 2014.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
Photographic agency Magnum Photos has tapped Trunk Archive as its licensing agent in North America.
m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
Studio 100 International has appointed ABC Licensing to represent its flagship brand, Maya the Bee, in Australia and New Zealand.
Bulldog Licensing has signed on to represent the CBBC kids’ drama “Wolfblood” for licensing in the U.K.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Discovery Communications has teamed up with Bischoff Hervey Entertainment Television to license the Discovery Channel series “The Devils Ride.”
Beanstalk has signed on to build a licensing program for the blogs “Bag Snob” and “Mrs. Lilien.”
Licensing firm Consumer Strategies has signed on to represent Food-ology: You Are How You Eat.
CBS Consumer Products has signed on to represent the 1950’s television series “The Honeymooners.”
Turner CN Enterprises has been appointed by IMPS to rep The Smurfs for the UK and Eire.
Rainbow has added a slew of new licensing agents for its top brands including Winx Club, PopPixie, Huntik and Mia and me.
IMG Licensing has been appointed by the Pro Football Retired Players Association to manage the licensing rights of its members.
9 Story Enterprises has taken on worldwide distribution and licensing rights to “Haunted Tales for Wicked Kids.”
Discovery Enterprises International has tapped the licensing agents Licensed Brands International and The Partnershop in Western Europe.
Big Tent Entertainment has begun to expand internationally with the appointment of a collection of new licensing agents from around the globe.
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