Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Iconic New York City social club Max’s Kansas City has appointed the Artist Legacy Group as its global licensing representative.
SCE Group has tapped the licensing and marketing firm Idea Patch to launch a full-scale lifestyle brand inspired by the New York adult nightclub Sin City Cabaret.
Authentic Brands Group has partnered with the Estate of Michael Jackson to build new endorsements and consumer products for The King of Pop's brand.
U.S.-based licensing agency Fermata Partners has added five new football clubs to the growing roster of international soccer teams it represents in North America.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Lawless Entertainment has been appointed as the worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Planeta Junior has signed on to represent Motion Pictures' new series "Pumpkin Reports" in Spain, Portugal, France, Greece, Turkey and Eastern Europe.
Jo Rose, creator of the U.K. brand Deer Little Forest, has appointed Think Tank Emporium as licensing agent for the brand in the U.S. and Canada.
Coolabi Group has inked deals with a trio of new partners for its preschool brand Poppy Cat.
Kidrobot has appointed licensing agencies JLK Brand and memBrain Licensing to jointly manage the licensing program for its character brand Yummy World.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
After conquering much of Asia, the TurnOut Ventures (a subsidiary of Turner) bunny character Tuzki is heading to Japan with a new licensing agent.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Licensing agency Brands with Influence has taken on two new brands–The Enid Blyton Estate, which is owned by Hachette U.K., and the CBBC star Hacker T Dog.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
Lawless Entertainment has been appointed as the worldwide licensing agent for the book series Waddley Sees The World.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.