The inaugural Licensing Expo Japan will be held in conjunction with IFF MAGIC Japan, April 26-28, at Tokyo Big Sight.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Idea Never Implemented has tapped Brentwood Licensing to expand the licensing program for the game Never Have I Ever.
Rovio, creator of Angry Birds, has appointed Brand & Deliver to secure a host of worldwide brand partnerships throughout 2017 and 2018.
Illicit Clothing Co., a streetwear brand created by Steve Hodge and illustrator Martin Emond, has appointed Global Licensing NZ to serve as its worldwide licensing agent.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
One Animation has tapped licensing agency Brandgenuity to represent its animated series “Oddbods” in the U.S. and Canada.
Maya Toys has tapped brand extension agency Perpetual Licensing to expand the Orbeez and Pom Pom Wow brands beyond toys.
Social media icon Doug the Pug has appointed Remarkable Brands to serve as its worldwide licensing agent.
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
Western artist Don Weller has appointed Ideaologie as his licensing agency.
Bulldog Licensing has been appointed to represent the estate of children’s author Enid Blyton.
King Digital Entertainment has appointed two new licensing agents–J&M Brands and Paris Arabesques–to represent its “Candy Crush” mobile gaming brand.
Cyber Group Studios has appointed Consumer Product Connection to manage the Spanish and Portuguese licensing rights for its preschool property “Zou.”
Sunrights has appointed Ink ALC to represent the “Beyblade Burst” brand in the Nordics, CEE, Russia and CIS.
The Billy Goat Tavern has appointed JRL Group to serve as its exclusive licensing agency.
The New York Times has appointed The Wildflower Group as the newspaper’s global licensing agent.
Artist Susie Frazier has tapped Prominent Brand + Talent to develop her lifestyle brand through a global licensing program.
HBO has appointed Black White Orange Brands as the licensing and merchandising agent for “Game of Thrones” in India.
American Honda Motor Co. has appointed Earthbound Brands to take the wheel and drive the company’s licensing program.
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