In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
MGL Licensing has signed on the represent art brand GAL Designs.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Mo’s Nose, the children’s book series by Margaret Hyde, is looking to extend its brand into new products.
Art licensing company MGL has signed on to represent contemporary artist Dan Fenelon.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Lisle International has appointed Kaynak Licensing as a sub-agent for the Temple Run gaming property in Turkey.
Recreation vehicle expert Winnebago Industries has tapped tBrandgenuity as its exclusive licensing agent.
Nerd Corps Entertainment has added a slew of new licensees for its action property Slugterra in Italy, Latin America, Russia, Turkey, Israel and South Africa.
Lawless Entertainment has been appointed to representat TV rights, licensing and merchandising for Animagic Media Group’s Bug Rangers.
Joy Tashjian Marketing Group has been named as the exclusive licensing agency for the designer baby clothes brand Glamajama.
FremantleMedia Kids & Family Entertainment continues to expand its preschool property Tree Fu Tom internationally with three new licensing agents.
C3 Entertainment has been named as the exclusive worldwide representative of chef Jason Santos for licensing and merchandising.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
Porterfield's Fine Art Licensing has signed on to represent artist and photographer Mindy Schroeder.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.