Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Rock band AC/DC has tapped Perryscope Productions and Epic Rights to jointly lead its licensing and merchandising efforts.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
MGL Licensing has signed on represent Art Marketing's portfolio of art brands and finalized new deals for Tan-Tan and Dan Fenelon.
British licensing agency Brands with Influence has signed on to represent two new television brands and finalized a raft of deals for its existing clients.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
The app “Pou” has tapped Consumer Product Connection to develop a worldwide licensing program for the brand.
Tinderbox and 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
Licensing agencies Perryscope and Epic Rights have been named to jointly manage a global program for the Woodstock brand.
Lawless Entertainment has appointed Paris-based The Agency to represent the Suzy’s Zoo brand in France and Benelux for licensing.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Joy Tashjian Marketing Group has been appointed as the licensing agent for Over Active Imagination’s Enchantails brand.
Brands with Influence has been appointed to represent The Amazing People Club brand globally.
MGL Licensing has signed on the represent art brand GAL Designs.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Vidorra Group has signed an agreement with Zinkia Entertainment to manage and expand the preschool brand Pocoyo's licensing program in the U.S. and Canada.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.