The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Collegiate Licensing Company (an affiliate of IMG College) has locked up yet another university partnership.
Guru Studio has appointed Small Screen Distribution to manage all TV and home entertainment rights in Asia for its current series.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
Start Licensing has signed on to represent the Brand Licensing Europe License This! finalist "Chef & Sue," a weekly comic strip that appears in the newspaper Waitrose.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu.
Lawless Entertainment has been appointed as the worldwide licensing agent for the book series Waddley Sees The World.
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
Beanstalk has promoted 19-year company veteran Allison Ames to president.
Saban Brands has tapped Cartoon Network Latin America as the licensing and merchandising agent for Power Rangers and Digimon Fusion.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Entrepreneur Media, the premier source of information for enterprising business people, has teamed up with The Blake Project.
DHX Media has renewed its deal with BBC Worldwide Asia to represent “Teletubbies” and “In the Night Garden” in China.
Licensing industry veteran and former HIT Entertainment director Stacey Reiner has formed her own full-service licensing and branding agency.
Marie Claire Paris has tapped P&L Global Network as its licensing agent in Central and South America.
Bulldog Licensing has added Black Mint Licensing as a sub-agent for It’s a Wild Life in Australia and New Zealand.
FremantleMedia North America has been named as the licensing agent for the multiple Emmy Award-winning show, “Deadliest Catch.”
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