Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Rock band AC/DC has tapped Perryscope Productions and Epic Rights to jointly lead its licensing and merchandising efforts.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
MGL Licensing has signed on represent Art Marketing's portfolio of art brands and finalized new deals for Tan-Tan and Dan Fenelon.
British licensing agency Brands with Influence has signed on to represent two new television brands and finalized a raft of deals for its existing clients.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Platinum Films has struck a three-season deal for “Matt Hatter Chronicles” with Cartoon Network in Asia.
DreamWorks Animation is expanding its partnership with licensing agency Compañía Panamericana de Licencias to Brazil.
Jim Benton has tapped Striker Entertainment to represent his publishing brand It’s Happy Bunny for licensing.
Bulldog Licensing has been appointed to represent Chalk Bear, a new character studio set up by top U.K. artist Doug Hyde.
Beanstalk is expanding its territorial reach through a new strategic alliance with Asian brand licensing agency Click! Licensing.
King Features Syndicate is showcasing its new client, the digital brand Theo & Beau, at Licensing Expo this week in Las Vegas, Nev.
Sixteen South has appointed Nickelodeon & Viacom Consumer Products to represent the Nick Jr. program “Lily’s Driftwood Bay” for licensing.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
Viacom International Media Networks has appointed Ananey as its new consumer products agent in Israel.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
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