In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
MGL Licensing has signed on the represent art brand GAL Designs.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Mo’s Nose, the children’s book series by Margaret Hyde, is looking to extend its brand into new products.
Art licensing company MGL has signed on to represent contemporary artist Dan Fenelon.
Ink has appointed Rizon Studios Licensing as Subway Surfers' newest sub-agent in the U.K. and Ireland.
Lawless Entertainment has signed on to represent the properties of Animagic Media Group.
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Latin and Central America.
Act III Licensing has signed on to represent the classic comedy-horror film, Attack of the Killer Tomatoes!.
DHX Media has appointed UYoung Media Group to spearhead a licensing and merchandising campaign in China for “In the Night Garden.”
Copyright Promotions Licensing Group will continue to represent the 600-year-old Scottish golf course complex St Andrews Links until 2018.
WikiLeaks has discovered a new way to bring in revenue for its non-profit company, known for publishing classified documents–licensing.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
Brand Licensing Europe’s annual License This! challenge for new creative concepts is now open for entries.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.