Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Viz Media Europe has acquired the rights to the Japanese brand "Yo-Kai Watch" for TV, home entertainment/VOD, licensing and merchandising in Europe, Russia and Africa.
Dublin-based animation studio Geronimo has tapped Brands with Influence to manage the licensing program for its new preschool series "Nelly and Nora."
Twentieth Century has appointed Born Licensing to represent its clip licensing business in Australia and New Zealand.
Rock band AC/DC has tapped Perryscope Productions and Epic Rights to jointly lead its licensing and merchandising efforts.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
MGL Licensing has signed on represent Art Marketing's portfolio of art brands and finalized new deals for Tan-Tan and Dan Fenelon.
British licensing agency Brands with Influence has signed on to represent two new television brands and finalized a raft of deals for its existing clients.
Studio 100 International has tapped Empire Licensing to represent May the Bee in South East Asia.
Drexel University has extended its partnership with The Collegiate Licensing Company, the licensing affiliate of IMG College.
Italian lifestyle brand Lumberjack has appointed Turkish licensing agency Sinerji to represent its brand worldwide.
Biplano has been appointed as the exclusive licensing agent for iconic lollipop brand Chupa Chups in Spain, Portugal and Andorra.
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
Tinderbox has been appointed by Microsoft Studios to develop a global consumer products programs for titles within the Xbox portfolio.
DRi Licensing has signed on to represent U.K. artist Doug Hyde.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
CBS Consumer Products will represent the merchandising rights for the iconic TV series "MacGyver" on behalf of series creator Lee David Zlotoff.
Nickelodeon Viacom Consumer Products has appointed licensing agent TLC to exclusively represent its brands across Germany, Switzerland and Austria.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.