Brand Licensing Europe is kicking off its 15th event with a new show layout and more focused brand presentation for attendees.
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
Lawless Entertainment has been appointed to representat TV rights, licensing and merchandising for Animagic Media Group’s Bug Rangers.
Celebrity and entertainment licensing agency RMI has signed on to represent the Irish YouTube-turned-movie comedy brand, The Hardy Bucks
Aadarsh has appointed Kaynak Holding to represent its Indian educational brand Purple Turtle in Turkey.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Space Enterprises has appointed Kaynak Licensing Co. as the licensing agent for “The Hive” in Turkey and Middle East.
PopCap Games, a division of Electronic Arts, has appointed Tycoon Enterprises to handle licensing for the app property “Plants vs. Zombies.”
Dot To Dot Productions has appointed the licensing agency Brands with Influence to represent its productions.
m4e has picked up “B-Daman Crossfire” for its TV platform and will also represent the brand for licensing in German-speaking territories.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
The Arizona-based Miraval Resort & Spa has appointed Brand Central as its exclusive licensing agency.
Activision Publishing has signed with Nordic Licensing Company to extend the reach of the Skylanders brand in the Nordic region.
Twentieth Century Fox Consumer Products has appointed The Zoo as its promotional licensing agency in Australia.
The Joy Tashjian Marketing Group has been named as the exclusive U.S. licensing agency for the character property Tired Ted.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Global Pursuit and United Talent Agency will co-create a licensing program for Gwen Stefani’s Harajuku brand in China.
The Bradford Exchange has signed on to rep characters and moments from “The Carol Burnett Show.”
Halfbrick has appointed CBD Promotions as its sub-agent in Australia, Dubai, Saudi Arabia and Bahrain.
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
The housewares and gift brand Nambé has selected Perpetual Licensing as its exclusive licensing agent.
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