Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Lawless Entertainment has been appointed as the worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Planeta Junior has signed on to represent Motion Pictures' new series "Pumpkin Reports" in Spain, Portugal, France, Greece, Turkey and Eastern Europe.
All American Licensing & Management Group has been appointed to represent the new entertainment brand Mulligan.
Nickelodeon & Viacom Consumer Products has appointed Copyright Promotions Licensing Group as its new consumer products agent in the Nordics and CEE.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
Italian agency Team Entertainment has been appointed to represent the TV series "Calimero" and fashion brand V19.69 Italy.
Tinderbox and 5th Wave Brands, have joined forces to develop a consumer products program for the award-winning game app, “Badland.”
Licensing agencies Perryscope and Epic Rights have been named to jointly manage a global program for the Woodstock brand.
Lawless Entertainment has appointed Paris-based The Agency to represent the Suzy’s Zoo brand in France and Benelux for licensing.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Joy Tashjian Marketing Group has been appointed as the licensing agent for Over Active Imagination’s Enchantails brand.
Brands with Influence has been appointed to represent The Amazing People Club brand globally.
MGL Licensing has signed on the represent art brand GAL Designs.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Vidorra Group has signed an agreement with Zinkia Entertainment to manage and expand the preschool brand Pocoyo's licensing program in the U.S. and Canada.
Rainbow has appointed Glam as its licensing agent in Germany.
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