In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
MGL Licensing has signed on the represent art brand GAL Designs.
Nutri Ventures has appointed d-rights to represent its healthy eating brand in Pan Asia.
RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Footwear company Birkenstock is gearing up to license its brand with the help of its global consultant TM1 Trademark One.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Discount variety store chain Dollar Tree has acquired rival discount store chain Family Dollar Stores, becoming the largest discount retailer in North America.
Mo’s Nose, the children’s book series by Margaret Hyde, is looking to extend its brand into new products.
Art licensing company MGL has signed on to represent contemporary artist Dan Fenelon.
Platinum Films has appointed License Connection to manage licensing for Matt Hatter Chronicles in Benelux after Disney XD picked up the series.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
Activision Publishing signed a trio of new agents and new licensees for the next iteration of its Skylanders franchise, “Skylanders Swap Force.”
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
The mixed martial arts organization Bellator MMA is planning to expand its brand beyond the ring with the help of All-American Licensing & Management Group.
In preparation for the 25th anniversary of the Mr. Bean brand in 2015, Tiger Aspect Productions has appointed two new licensing agents.
Tails of Whimsy has teamed up with All Art Licensing and Think Tank Emporium to bring his new property BrokenHeart Pets to the page and the screen.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
SVP Worldwide has appointed Knockout Licensing to manage and expand its licensing program for the iconic sewing brand Singer.
TF1 has renewed Tele Images’ animated series “The Ranch” for a second season, and, in conjunction, is planning a comprehensive licensing program.
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