Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
RRKidz, the company that re-launched "Reading Rainbow" in 2011, has appointed Brand Central to develop its consumer products program.
Iconic New York City social club Max’s Kansas City has appointed the Artist Legacy Group as its global licensing representative.
SCE Group has tapped the licensing and marketing firm Idea Patch to launch a full-scale lifestyle brand inspired by the New York adult nightclub Sin City Cabaret.
Authentic Brands Group has partnered with the Estate of Michael Jackson to build new endorsements and consumer products for The King of Pop's brand.
U.S.-based licensing agency Fermata Partners has added five new football clubs to the growing roster of international soccer teams it represents in North America.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Lawless Entertainment has been appointed as the worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Bulldog Licensing’s U.S. division has signed on to represent Outfit7’s app brand Talking Tom and Friends in the U.S. and Canada.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
Home fashion and lifestyle brand Designers Guild has appointed the newly created London licensing agency Bloom to represent its brand.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
German TV network Super RTL has picked up FremantleMedia Kids’ preschool series “Kate & Mim-Mim,” and will also handle the licensing and home entertainment rights.
Art licensing company MGL has signed on to represent contemporary artist Dan Fenelon.
SEGA Europe has hired Kay Ferneyhough to join its London-based licensing team as retail license manager.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cartoon Network Enterprises has tapped Brandberry to represent the TV series "Robot Chicken” for licensing.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
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