An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
Arsenal Football Club has named Fermata Partners as its North American licensing agency.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
The Estate of McKinely Morganfield, also known as Muddy Waters, has appointed Jampol Artist Management to manage the late blues musician’s estate.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
Toei Animation has tapped three new licensees to create merchandise and a concert event inspired by its animated series, “Dragon Ball Z.” The company has also appointed a new U.K. agent for the brand.
Germany-based MTF Vermarktungs has appointed V.I.P. Entertainment & Merchandising as the exclusive licensing arm for its animated series “The Magical Toothfairies.”
Design company Poketo has appointed Brand Sense Partners to represent and manage future licensing endeavors for its lifestyle brand.
Penguin Random House has appointed Start Licensing to represent the publisher’s roster of brands while the company's licensing executive is on maternity leave.
The Estate of Mahatma Gandhi has appointed Beanstalk to represent the late political leader for advertising, media campaigns and long-term brand associations.
Cold Stone Creamery has appointed Brand Licensing Team to build its brand in new food and beverage categories.
Business development company Public Group has signed on to represent three new brands.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
Through a series of strategic executive appointments and local partnerships, Rovio Entertainment is amping up the success of its "Angry Birds" franchise in Asia.
National Geographic Creative has signed on as the exclusive worldwide licensing agent for the work of the late wildlife artist Stanley Meltzoff.
Platinum Films has appointed Cartoon Network as the licensing agent for its boys' series "Matt Hatter Chronicles" in the Middle East and Turkey.
Precious Moments has appointed two new licensing agents to expand its presence in Asia as part of an "aggressive growth initiative" to bring the brand to new fans around the globe.
Nurture Rights has agreed to an exclusive partnership with U.K. retailer Mothercare for a Dinosaur Roar! apparel range that will be created in conjunction with the Natural History Museum.
Zodiak Kids Studios has appointed Brand Activation Consulting as the consumer products agent for its new animated series “Floogals” in the U.S.
International TV production and licensing company Silvergate Media has signed a three-year master toy renewal with Fisher-Price for its preschool series “Octonauts.”
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