Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Lawless Entertainment has been appointed as the worldwide representative for Poby’s Adventures, a book-based property targeted to preschool children.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Planeta Junior has signed on to represent Motion Pictures' new series "Pumpkin Reports" in Spain, Portugal, France, Greece, Turkey and Eastern Europe.
All American Licensing & Management Group has been appointed to represent the new entertainment brand Mulligan.
Nickelodeon & Viacom Consumer Products has appointed Copyright Promotions Licensing Group as its new consumer products agent in the Nordics and CEE.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
The Joester Loria Group has been appointed to represent the Constellation beer portfolio for licensing in the U.S.
DreamWorks Animation has appointed Saban Brands Israel as its consumer products licensing agent in Israel.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
Knockout Licensing has been appointed to launch and manage the licensing program for the Smithsonian Libraries’ Seed Catalog Collection.
The Collegiate Licensing Company has extended its partnership with Stephen F. Austin State University in Nacogdoches, Texas.
London-based streetwear brand BodyMap is working with Foundry Brand Consultants to reboot the clothing line with licensing deals and collaborations.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
Actress Sophia Loren has selected Corbis Entertainment to exclusively represent her name and likeness for commercial and merchandise licensing worldwide.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
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