Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.
ScottsMiracle-Gro has teamed up with Acme United for two new lines of lawn and garden tools–one for professionals and one for home gardeners.
kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.
The Seltzer Licensing Group has been appointed as the exclusive global licensing agent for the Scotts Miracle-Gro Company.
Cartoon Network Enterprises and Mimoco have added to their line of Adventure Time Mimobot USB flash drives, with the addition of a limited edition BMO Rainbow Mimobot.
Stork Craft Manufacturing has inked a deal with Furniture Brands International to develop and market baby and kids’ furnishings for brands such as Broyhill, Lane, Thoamsville and Drexel Heritage.
kathy ireland Worldwide has signed on with Nourison for a floor covering partnership.
The Trump Organization has appointed The Partnership to launch the Trump home and apparel brands in the U.K.
Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda.
Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.
Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
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