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Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Seltzer Expands Scotts Line

Thu, 2013-05-02

Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.

ScottsMiracle-Gro Adds Garden Tools

Mon, 2013-04-08

  ScottsMiracle-Gro has teamed up with Acme United for two new lines of lawn and garden tools–one for professionals and one for home gardeners. 

Kathy Ireland Extends into Floral

Thu, 2013-02-07

kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.

Seltzer to Rep Miracle-Gro

Thu, 2013-02-21

The Seltzer Licensing Group has been appointed as the exclusive global licensing agent for the Scotts Miracle-Gro Company.

Most Viewed

Featured Article

Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

CNE Adds New Adventure Time USB

Tue, 2013-03-12

  Cartoon Network Enterprises and Mimoco have added to their line of Adventure Time Mimobot USB flash drives, with the addition of a limited edition BMO Rainbow Mimobot.

Kathy Ireland Extends into Floral

Thu, 2013-02-07

kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.

Furniture Brands Adds Kids' Licensees

Wed, 2013-03-06

Stork Craft Manufacturing has inked a deal with Furniture Brands International to develop and market baby and kids’ furnishings for brands such as Broyhill, Lane, Thoamsville and Drexel Heritage.

Kathy Ireland Covers Floor Partnership

Mon, 2013-04-22

kathy ireland Worldwide has signed on with Nourison for a floor covering partnership.

Trump Enters the U.K. Market

Thu, 2013-05-16

The Trump Organization has appointed The Partnership to launch the Trump home and apparel brands in the U.K.

Arm & Hammer Debuts Baby Products

Mon, 2013-03-18

  Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda. 

Maxell Plans Cut The Rope Headphones

Wed, 2013-02-13

Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.

Tracy Anderson Joins Licensing Expo

Wed, 2013-03-06

Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.

Speedo, Zumba Team for Swimwear

Thu, 2013-04-25

Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner. 

Benjamin Moore Plans Heritage Colors

Mon, 2013-05-20

  Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.