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Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Seltzer Expands Scotts Line

Thu, 2013-05-02

Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.

ScottsMiracle-Gro Adds Garden Tools

Mon, 2013-04-08

  ScottsMiracle-Gro has teamed up with Acme United for two new lines of lawn and garden tools–one for professionals and one for home gardeners. 

Kathy Ireland Extends into Floral

Thu, 2013-02-07

kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.

Seltzer to Rep Miracle-Gro

Thu, 2013-02-21

The Seltzer Licensing Group has been appointed as the exclusive global licensing agent for the Scotts Miracle-Gro Company.

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Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Dreamtex Adds Power Rangers Line

Mon, 2013-03-11

U.K. licensee Dreamtex has inked a deal with CPLG for a Power Rangers bedding line.

HGTV Home to Launch New Promo

Tue, 2013-03-12

Lifestyle brand HGTV Home has announced plans for new campaign in collaboration with its brand partners Bassett Furniture, ELK Lighting, P/K Lifestyles, Shaw Floors and Sherwin-Williams.

Sanrio Signs Wall Graphics Deal

Tue, 2013-03-12

  Sanrio has teamed up with Blik for a new line of Hello Kitty wall graphics.

NBA Adds Teammates in Canada

Tue, 2013-03-12

  The National Basketball Association Canada has announced two new retail partnerships for apparel and home accessories, in a series of deals brokered by Studio Licensing.

Tervis Plans Smithsonian Cups

Wed, 2013-03-13

  Drinkware manufacturer Tervis has announced plans for a new line of insulated cups featuring a curated selection of images from the Smithsonian.

Beanstalk Sews Up HGTV Fabric Deal

Wed, 2013-03-13

HGTV Home is teaming up with Jo-Ann Fabric and Craft Stores in the U.S. for a new line of home décor fabrics and trims, in a deal brokered by Beanstalk.

Laura Ashley Sets Tabletop Deal

Wed, 2013-03-13

Classic British lifestyle brand Laura Ashley has partnered with Merison Groep for a contemporary kitchen and tabletop collection. 

JLG Dishes up New Kellogg Deal

Thu, 2013-03-14

Kellogg Company has partnered with Tabletops Unlimited to create a range of homeware items featuring current and vintage Kellogg brands. 

CNE Adds New Adventure Time USB

Tue, 2013-03-12

  Cartoon Network Enterprises and Mimoco have added to their line of Adventure Time Mimobot USB flash drives, with the addition of a limited edition BMO Rainbow Mimobot.

Arm & Hammer Debuts Baby Products

Mon, 2013-03-18

  Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda. 

HSN Partners with HGTV

Wed, 2013-03-20

HGTV and HSN have launched a new multi-year partnership that will see HGTV become the face of HSN’s outdoor living category.

Nanette Lepore Expands into Home

Thu, 2013-03-21

Fashion designer Nanette Lepore is expanding into the home category in a new partnership with Peking Handicraft.

Pac-Man Adds Partners Down Under

Thu, 2013-03-21

  41 Entertainment has appointed Legend Holdings as the textile licensee for its new Pac-Man series in Australia and New Zealand.

Animal Planet Plans Animal Chews

Wed, 2013-02-20

Discovery Communications has announced a new partnership with FoodScience for a line of Animal Planet-branded nutritional supplements for dogs and cats in the U.S.

Battle Over Martha Stewart Begins

Fri, 2013-02-22

The trial over the rights to the Martha Stewart brand between Macy's and J.C. Penney began Wednesday in New York and is scheduled to take three weeks.

Brand Sense Rides with Bike Brands

Wed, 2013-02-27

Pacific Cycle has appointed Brand Sense Partners to represent two of its top bicycle brands, Schwinn and Mongoose.

Kathy Ireland Joins Licensing Expo 2013

Thu, 2013-03-28

kathy ireland Worldwide has announced plans to exhibit for the first time at this year’s Licensing Expo in the new Fashion District area.

Cribbs Brokers Holiday Deal

Mon, 2013-02-04

The Christian brand This is the Good News has partnered with Kurt S. Adler for its debut into the holiday market.

Sofia Vergara Plans Furniture

Tue, 2013-03-26

Actress Sofia Vergara has partnered with retailer Rooms To Go to create her first furniture collection.

FanWraps Takes Star Wars on the Road

Tue, 2013-02-19

FanWraps has teamed up with Lucasfilm for Star Wars vehicle graphics.

Fathead Releases 1D Wall Graphics

Thu, 2013-02-28

Fathead has released a new range of custom wall graphics featuring the popular British teen band One Direction.

Fiesta Dinnerware Launches Textiles

Wed, 2013-02-13

Fiesta Dinnerware, a division of Homer Laughlin China, has teamed up with manufacturer Town and Country Living for a new collection of home textiles.

JLG Bakes Up New Entenmann's Deal

Thu, 2013-02-07

Bakery company Entenmann's has teamed up with Durakleen for a baking pan featuring 12 heart-shaped cups.

JLG Expands Eric Carle in Canada

Thu, 2013-02-28

The Joester Loria Group, exclusive global licensing agent for The World of Eric Carle, has brokered a deal with Dophes for Eric Carle infant bedding and room decor in Canada.

Kathy Ireland Extends into Floral

Thu, 2013-02-07

kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.