From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Warner Bros. has named U.S. online retailer ProFlowers as the official floral partner of the romance reality series “The Bachelor.”
The New York Botanical Garden has partnered with Keeco for a line of bedding and bath products.
The Husqvarna Group has appointed Golden Goose as the U.K. licensing agent for its Flymo gardening brand.
Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.
ScottsMiracle-Gro has teamed up with Acme United for two new lines of lawn and garden tools–one for professionals and one for home gardeners.
kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.
The Seltzer Licensing Group has been appointed as the exclusive global licensing agent for the Scotts Miracle-Gro Company.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.