Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
The Scotts Miracle-Gro Company and Seltzer Licensing Group, the company’s exclusive global licensing agency, have added two new licensees to complement its existing partner portfolio.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
The Royal Horticultural Society has partnered with U.K. Greetings, a direct-to-retail publisher of greeting cards, to produce a range of RHS-branded cards.
The Royal Horticultural Society has partnered with Jeyes, a manufacturer of outdoor cleaning supplies, to raise awareness of the RHS and to encourage gardeners’ spring-cleaning efforts.
The Victoria and Albert Museum has partnered with ten licensees for a raft of new products across multiple categories.
The Royal Horticultural Society has tapped The Original Muck Boot Company for a range of multi-purpose gardening boots and shoes.
Target has partnered with Finnish design house Marimekko for a spring collection featuring the brand’s prints and colors.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Publisher Meredith signed a multi-year renewal of its licensing relationship with FTD Companies for the Better Homes and Gardens-branded floral program.
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