This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
Kent International is planning a line of adult and children’s bicycles, helmets and baskets that will feature Margaritaville, LandShark and It’s 5 o’Clock Somewhere brands.
Global fitness brand Zumba is heading to the high seas in the new Zumba Cruise from Royal Caribbean.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
Wilson Sporting Goods, a division of Amer Sports, has acquired the Louisville Slugger brand from Hillerich & Bradsby.
Swiss watchmaker TAG Heuer has partnered with Google and Intel to launch a smartwatch that will be powered by Intel software and uses the Android Wear platform.
Classic gaming company Atari has launched its new wellness app, "Atari Fit," for iOS and Android devices.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
Sakar International has launched its a new collection of fitness tracking devices featuring FAM Brands' Bally Total Fitness brand at CES.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
The Little Gym International and LEGO Systems have expanded their ongoing partnership to integrate the LEGO Juniors construction line at locations across the U.S. and Canada.
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