From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
The exercise studio Physique 57, which helped to spark the barre fitness craze, is launched a line of branded clothing.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Tommy Bahama and the California-based stand-up paddleboard (SUP) company Suplove have collaborated on a line of co-branded paddleboards.
Majesco has put the development of new Zumba Fitness video game titles on hold.
Brick Lane Bikes has appointed London-based consultancy firm Foundry Brand Consultants to gear up its licensing program.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Fam Brands’ Marika activewear label has signed a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags.
Fitbit has announced a new partnership with fashion designer Tory Burch to create accessories for the company’s new wristband activity and sleep tracker, the Fitbit Flex.
The Ford Motor Company has signed a new deal with Dahon for a line of branded bicycles.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
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