From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Men’s Health U.K. magazine is expanding its licensing efforts in the U.K. and Europe with new deals for fitness equipment and beef jerky.
Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
The exercise studio Physique 57, which helped to spark the barre fitness craze, is launched a line of branded clothing.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Tommy Bahama and the California-based stand-up paddleboard (SUP) company Suplove have collaborated on a line of co-branded paddleboards.
Majesco has put the development of new Zumba Fitness video game titles on hold.
Fitbit has announced a new partnership with fashion designer Tory Burch to create accessories for the company’s new wristband activity and sleep tracker, the Fitbit Flex.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
Fam Brands’ Marika activewear label has signed a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags.
Gwyneth Paltrow and Tracy Anderson are teaming up to build a licensing program.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Zumba Fitness has teamed up with Majesco Entertainment to bring the dance-fitness brand to iPad and Android tablets.
Brick Lane Bikes has appointed London-based consultancy firm Foundry Brand Consultants to gear up its licensing program.
Arnold Schwarzenegger has joined forces with MusclePharm for a line of nutritional supplements.
Majesco Entertainment is planning a new kids version of its Zumba Fitness video game franchise.
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