Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Fam Brands has partnered with GCE International to extend its activewear brand Marika, as well as its sister brand The Balance Collection, into additional categories.
Head Sport has tapped Capelli New York for a number of branded fitness products.
Condé Nast has inked a series of deals to expand the reach of its GQ, Self and Epicurious publishing brands into new categories including swimwear, fitness and cookware.
Beachbody, a provider of in-home and gym-based fitness programs, has partnered with Global Brand Partners to expand into the footwear and apparel categories.
Sequential Brands Group has agreed to acquire Gaiam for approximately $146 million in cash.
Gold’s Gym and Smoothie Factory have partnered to test several Smoothie Factory locations inside select Gold’s Gym locations.
The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.
Target has partnered with the cycling workout brand SoulCycle to ring in the New Year with a 10-city wellness tour and corresponding co-branded products.
Golf ball brand Volvik has teamed with the dietary supplement GOLFSmart for a co-branding partnership.
Planet Fitness will be the national gym partner of NBC's reality show "The Biggest Loser" for the fifth year in a row.
Gold’s Gym has tapped First Design Global to develop and manufacture a line of branded drinkware and food storage products for the fitness brand.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Tommy Bahama has inked a deal with Riviera Paddlesurf for a limited range of paddleboards that feature the lifestyle brand’s logo and island-inspired imagery.
©2016 UBM. All rights reserved. A UBM Company.