A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
The Little Gym International and LEGO Systems have expanded their ongoing partnership to integrate the LEGO Juniors construction line at locations across the U.S. and Canada.
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
Sakar International has launched its a new collection of fitness tracking devices featuring FAM Brands' Bally Total Fitness brand at CES.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
FAM Brands is teaming up with Sakar International to develop fitness trackers and other electronic accessories under the Bally Total Fitness brand.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Quiksilver has tapped The Faction Collective to design and manufacture a new range of freeride and freestyle skis under its Roxy brand.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.