Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Condé Nast has inked a series of deals to expand the reach of its GQ, Self and Epicurious publishing brands into new categories including swimwear, fitness and cookware.
Beachbody, a provider of in-home and gym-based fitness programs, has partnered with Global Brand Partners to expand into the footwear and apparel categories.
Sequential Brands Group has agreed to acquire Gaiam for approximately $146 million in cash.
Gold’s Gym and Smoothie Factory have partnered to test several Smoothie Factory locations inside select Gold’s Gym locations.
The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.
Target has partnered with the cycling workout brand SoulCycle to ring in the New Year with a 10-city wellness tour and corresponding co-branded products.
Golf ball brand Volvik has teamed with the dietary supplement GOLFSmart for a co-branding partnership.
Planet Fitness will be the national gym partner of NBC's reality show "The Biggest Loser" for the fifth year in a row.
Tommy Bahama has inked a deal with Riviera Paddlesurf for a limited range of paddleboards that feature the lifestyle brand’s logo and island-inspired imagery.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Perry Ellis International has tapped Tiendas por Departamento Ripley in Peru to create a range of men's, women's and children's sportswear under the Gotcha brand.
Jazzercise is bringing its Kids Get Fit outreach program to schools around the world in an effort to help children understand the benefits of regular exercise.
Major League Baseball has teamed with RockTape for a new line of branded kinesiology tape featuring the logos of MLB teams.
Bicycle manufacturer TI Cycles of India has acquired the license for Ridley Bikes Belgium in a deal that covers India, Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Gold’s Gym has tapped First Design Global to develop and manufacture a line of branded drinkware and food storage products for the fitness brand.
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