From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Men’s Health U.K. magazine is expanding its licensing efforts in the U.K. and Europe with new deals for fitness equipment and beef jerky.
Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
The exercise studio Physique 57, which helped to spark the barre fitness craze, is launched a line of branded clothing.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Tommy Bahama and the California-based stand-up paddleboard (SUP) company Suplove have collaborated on a line of co-branded paddleboards.
Majesco has put the development of new Zumba Fitness video game titles on hold.
Majesco Entertainment is planning a new kids version of its Zumba Fitness video game franchise.
The Ford Motor Company has signed a new deal with Dahon for a line of branded bicycles.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
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