A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
My Gym Children’s Fitness Center has teamed with The Hain Celestial Group for a marketing campaign in the U.K. featuring Hain’s Ella’s Kitchen.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Men’s Health U.K. magazine is expanding its licensing efforts in the U.K. and Europe with new deals for fitness equipment and beef jerky.
Bollywood actor Hrithik Roshan is making the move into licensing, with the launch of the new fashion and fitness lifestyle brand, HRX.
Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
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