A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
My Gym Children’s Fitness Center has teamed with The Hain Celestial Group for a marketing campaign in the U.K. featuring Hain’s Ella’s Kitchen.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
The exercise studio Physique 57, which helped to spark the barre fitness craze, is launched a line of branded clothing.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Men’s Health U.K. magazine is expanding its licensing efforts in the U.K. and Europe with new deals for fitness equipment and beef jerky.
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