Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Major League Baseball has teamed with RockTape for a new line of branded kinesiology tape featuring the logos of MLB teams.
Jazzercise is bringing its Kids Get Fit outreach program to schools around the world in an effort to help children understand the benefits of regular exercise.
Perry Ellis International has tapped Tiendas por Departamento Ripley in Peru to create a range of men's, women's and children's sportswear under the Gotcha brand.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
The Ultimate Fighting Championship Gym franchise is aggressively expanding in the U.S. and Canada with plans to open more than 100 new locations this year.
My Gym Children’s Fitness Center has incorporated the children’s toy line Oball into its fitness curriculum as part of a three-month program across locations in the U.S.
Brand & Deliver has brokered a partnership between Micro Scooters and clothing brand American Freshman for the 2015 Big Yellow Bass Bus Tour of the U.K. this summer.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
Kent International is planning a line of adult and children’s bicycles, helmets and baskets that will feature Margaritaville, LandShark and It’s 5 o’Clock Somewhere brands.
Global fitness brand Zumba is heading to the high seas in the new Zumba Cruise from Royal Caribbean.
My Gym Children’s Fitness Center has teamed with The Hain Celestial Group for a marketing campaign in the U.K. featuring Hain’s Ella’s Kitchen.
EB Sport Group has signed on to create a line of fitness equipment featuring Beachbody's home exercise brand P90X.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Sports apparel brand Under Armour has acquired two more digital fitness platforms, "Endomondo" and "MyFitnessPal," evolving the company into fitness resource.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
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