A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
Men’s Health U.K. magazine is expanding its licensing efforts in the U.K. and Europe with new deals for fitness equipment and beef jerky.
Fam Brands is expanding its range of products under the Bally Total Fitness brand with the launch of fitness accessories.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Bollywood actor Hrithik Roshan is making the move into licensing, with the launch of the new fashion and fitness lifestyle brand, HRX.
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