Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
David Hasselhoff has appointed Prominent Brand + Talent to serve as his exclusive worldwide branding and licensing agent.
The adult lifestyle and fitness brand Gold’s Gym has tapped Rocket Licensing to serve as its agent in U.K.
The Tapout brand is expanding to now include its first flagship gym, Tapout Fitness, in New York City.
Fam Brands has partnered with GCE International to extend its activewear brand Marika, as well as its sister brand The Balance Collection, into additional categories.
Head Sport has tapped Capelli New York for a number of branded fitness products.
Condé Nast has inked a series of deals to expand the reach of its GQ, Self and Epicurious publishing brands into new categories including swimwear, fitness and cookware.
Beachbody, a provider of in-home and gym-based fitness programs, has partnered with Global Brand Partners to expand into the footwear and apparel categories.
Sequential Brands Group has agreed to acquire Gaiam for approximately $146 million in cash.
Gold’s Gym and Smoothie Factory have partnered to test several Smoothie Factory locations inside select Gold’s Gym locations.
The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.
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