From the skyrocketing success of digital-first properties to major shifts in the television landscape to big name brand acquisitions, here is the news that shaped 2013.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
The exercise studio Physique 57, which helped to spark the barre fitness craze, is launched a line of branded clothing.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Tommy Bahama and the California-based stand-up paddleboard (SUP) company Suplove have collaborated on a line of co-branded paddleboards.
Majesco has put the development of new Zumba Fitness video game titles on hold.
Brick Lane Bikes has appointed London-based consultancy firm Foundry Brand Consultants to gear up its licensing program.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Fam Brands’ Marika activewear label has signed a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Bollywood actor Hrithik Roshan is making the move into licensing, with the launch of the new fashion and fitness lifestyle brand, HRX.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
Actress, fashion icon and entrepreneur Gwyneth Paltrow will deliver the 11:30 a.m. keynote address at Licensing Expo 2013.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
Oxford Limited has partnered with IGS Corporation for an Oxford-branded bicycle range under IGS’s Rule Bikes brand.
Fitbit has announced a new partnership with fashion designer Tory Burch to create accessories for the company’s new wristband activity and sleep tracker, the Fitbit Flex.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
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