Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
The U.S. Army has tapped Superior Brands Group to design, manufacture and distribute a full range of U.S. Army fitness products.
Target has partnered with the cycling workout brand SoulCycle to ring in the New Year with a 10-city wellness tour and corresponding co-branded products.
Golf ball brand Volvik has teamed with the dietary supplement GOLFSmart for a co-branding partnership.
Planet Fitness will be the national gym partner of NBC's reality show "The Biggest Loser" for the fifth year in a row.
Tommy Bahama has inked a deal with Riviera Paddlesurf for a limited range of paddleboards that feature the lifestyle brand’s logo and island-inspired imagery.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Gold’s Gym has tapped First Design Global to develop and manufacture a line of branded drinkware and food storage products for the fitness brand.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Bicycle manufacturer TI Cycles of India has acquired the license for Ridley Bikes Belgium in a deal that covers India, Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.
Major League Baseball has teamed with RockTape for a new line of branded kinesiology tape featuring the logos of MLB teams.
Global fitness brand Zumba is heading to the high seas in the new Zumba Cruise from Royal Caribbean.
Kent International is planning a line of adult and children’s bicycles, helmets and baskets that will feature Margaritaville, LandShark and It’s 5 o’Clock Somewhere brands.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
Brand & Deliver has brokered a partnership between Micro Scooters and clothing brand American Freshman for the 2015 Big Yellow Bass Bus Tour of the U.K. this summer.
The Ultimate Fighting Championship Gym franchise is aggressively expanding in the U.S. and Canada with plans to open more than 100 new locations this year.
My Gym Children’s Fitness Center has incorporated the children’s toy line Oball into its fitness curriculum as part of a three-month program across locations in the U.S.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.