Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
Hasbro has teamed up with Grammercy Products for a line of pet toys under its Nerf Dog brand.
Discovery Communications is growing its program for Animal Planet to further meet the needs of all members of the family.
After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
Discovery Communications has teamed up for Animal Planet pet products and kitchenware.
Walmart Canada and Procter & Gamble have launched a series of mobile stores at 50 bus in Toronto.
DC Thomson has partnered with 151 Products for a line of car air fresheners featuring The Beano and Dandy.
SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda.
Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.
Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
HGTV and HSN have launched a new multi-year partnership that will see HGTV become the face of HSN’s outdoor living category.
OfficeMax and Office Depot announced plans to merge Wednesday, in a move to become more competitive in an industry that is seeing growing competition from the Internet.
Actress, fashion icon and entrepreneur Gwyneth Paltrow will deliver the 11:30 a.m. keynote address at Licensing Expo 2013.
HSN has partnered with interior designer Alexa Hampton to launch her first-ever textile collection, Alexa Hampton Home.
Gwyneth Paltrow and Tracy Anderson are teaming up to build a licensing program.
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