Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Santoro London has partnered with new licensees Design Objectives and Emme Home and has tapped existing partners Comic Studio and Aznar for a raft of Gorjuss- and Willow-inspired products.
MCA Corporation has appointed brand licensing agency Global Icons to serve as the exclusive worldwide licensing agent, excluding South Korea, for the Magic Chef brand.
Jasco Products has joined forces with Energizer, Honeywell and Philips to create a host of branded electronics for each brand respectively.
The Williamsburg brand and York Wallcoverings have extended their partnership to create another line of Trend Meets Tradition wallpapers.
Sears Holdings Corporation has sold the Craftsman brand to Stanley Black + Decker.
Target has tapped home designer Nate Berkus to create an exclusive layette and nursery collection.
Aardman has partnered with Watermelon to create a print-on-demand e-commerce site featuring the studio’s popular properties.
Disney Consumer Products and Lucasfilm have tapped licensee Character World to create new bedding featuring characters from Rogue One: A Star Wars Story.
The Fuller Brush Company, an American heritage brand, has expanded its Live Fuller licensing campaign with four licensees across multiple categories.
WWE has tapped licensee Clutch Chairz to produce a series of chair designs featuring select WWE Superstars and Legends.
To celebrate the launch of Wow! Stuff’s new “Bake Off” range of gifting products, Nadiya Hussain, winner of “The Great British Bake Off,” will appear at the Wow! Stuff stand Spring Fair.
Xcel Brands has signed an exclusive licensing agreement with MiWorld Accessories to manufacture and distribute a new range of travel products under the Isaac Mizrahi New York label.
In celebration of The Princess Bride’s 30th anniversary, Act III Licensing has added multiple licensees for the classic film.
United Airlines has partnered with Saks Fifth Avenue to create custom-designed bedding for its new United Polaris business class.
Atlantyca Entertainment has partnered with Sleeping Partners International to design and produce a Geronimo Stilton-inspired bedding collection.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
HGTV has partnered with home décor retailer At Home for a new campaign that will help customers find cost efficient solutions to refresh their home on a budget.
kathy ireland Worldwide has partnered with Madison Industries to create branded home textiles.
Nickelodeon and Viacom Consumer Products have signed 23 U.K. partners for the Nick Jr. preschool series “Shimmer and Shine.”
Meredith has tapped the Clipper Corporation to debut a new Allrecipes-branded oval roaster set.
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