A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The stars of the HGTV series "Property Brothers," twin brothers Jonathan and Drew Scott, are heading to QVC with a new line of backyard décor.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
Hypermarket chain Meijer has launched a Skechers concept store inside its Knapp's Corner Meijer store in Grand Rapids, Mich.
National Geographic has partnered with Live Prepared to launch a line of preparedness products for natural disasters and unexpected events.
English brand Laura Ashley has partnered with Best Accessory Group to develop a toiletry collection.
Licensing agency The Joester Loria Group has been tapped to represent baby brand Britax for licensing in North America.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Scholastic Parent & Child magazine has launched "KidQ," a free mobile app that facilitates conversation about the things that kids are curious about.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
Greeting card designer Kathy Davis has signed seven new partners that will expand her brand into a range of apparel and home categories.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
Beanstalk has brought on three new partners for power tool and home brand Black + Decker.
Mark Feldstein & Associates has partnered with camouflage brand Mossy Oak to create two new camouflage-patterned products for outdoor enthusiasts.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.