A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Bulldog Licensing has brokered a new agreement for design brand Tired Ted with personalized art company Yoofiti.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
Ellen DeGeneres has teamed up with J. Christopher Burch, founder of C. Wonder and chief executive officer of Burch Creative Capital, to create a new lifestyle brand.
Celebrity designer David Tutera has extended his brand to wall art, picture frames, decorative mirrors and home storage products with Concepts in Time.
BBC Worldwide has tapped Dreamtex for a new range of bedding and home accessories featuring its TV drama “Sherlock” in the U.K.
The Boy Scouts of America has added two new licensees for its growing range of Be Prepared products.
British art and design museum the Victoria & Albert Museum has teamed with two new licensees for nail polish and home textiles.
As fans across the U.K. and Ireland head to theaters to see Mrs. Brown’s Boys–D’Movie, Rocket Licensing has added a new licensee for the brand in home textiles.
Lifetime Brands has signed an exclusive agreement with Housewares America for home products featuring Debbie Meyer.
KIK Custom Products is planning a new line of Clorox pool and spa products.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
English luxury brand Wedgwood has signed an agreement with Revman International to bring Wedgwood bed and bath products in the Americas.
Zak Designs is getting a head start on Guardians of the Galaxy fever with plans for two new drinkware items in advance of the upcoming Marvel film’s August release.
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
Igloo Product Corp has tapped the Taiwan-based manufacturer First Design Global for homewares featuring the Igloo cooler brand.
Tempur Sealy International has bought back its Sealy brand rights in Japan from its former licensee in the region.
The Unilever U.K. ice cream brand Wall’s has partnered with Airpure International to create a car air freshener inspired by the iconic Funny Feet ice lolly.
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