A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
RJM Licensing will represent The Country Diary of an Edwarian Lady for the home décor and stationery market in the U.S. and Canada.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
Landy International and designer Debra Valencia are partnering to expand the Debra Valencia brand to include home décor collections and women’s personal accessories.
Homeware and gifting brand Nambé has crafted a new licensing partnership with help from its recently appointed agency, Perpetual Licensing.
The Wildflower Group and Hermes-OTTO International have teamed up to expand the home furnishings brand Bombay.
Portmeirion is planning two new lines of children’s mealtime products featuring Mattel’s Thomas the Tank Engine and Entertainment One’s Peppa Pig.
Useful Home Products is planning a line of homewares inspired by the ABC cooking show “The Chew.”
Panama Jack continues to add new resort-inspired products to the home furnishings market with two new licensing agreements.
Wham-O and Precious Tales are planning a line of pet products inspired by classic Wham-O toy brands such as Frisbee and Hula Hoop.
Hamilton Beach Brands has signed on to create a line of countertop appliances and kitchen tools for Sub-Zero Group’s Wolf Gourmet brand.
Nutri Ventures Corp. has teamed with seed company Home Farmer to create a line of branded seeds and gardening accessories for kids.
British art and design museum the Victoria & Albert Museum has teamed with two new licensees for nail polish and home textiles.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.