A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The stars of the HGTV series "Property Brothers," twin brothers Jonathan and Drew Scott, are heading to QVC with a new line of backyard décor.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
Hypermarket chain Meijer has launched a Skechers concept store inside its Knapp's Corner Meijer store in Grand Rapids, Mich.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
Ellen DeGeneres has teamed up with J. Christopher Burch, founder of C. Wonder and chief executive officer of Burch Creative Capital, to create a new lifestyle brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Lifestyle brand Beekman 1802 has launched its new Heirloom Home Collection exclusively at Bloomingdale's.
The Kathy Davis art brand is set to introduce four new product lines in the home category and has promoted Sarah Van Aken as vice president of marketing.
Art licensing firm MGL has signed two new licensees for artist Shell Rummel and has added the design brand Piddix to its portfolio.
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