A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
General Mills has tapped Nifty Home Products to create a line of Betty Crocker-branded bakeware and cookware accessories that will debut at retail later this year.
Media company Meredith will launch its new line of Allrecipes cookware, bakeware and kitchen gadgets at the International Home and Housewares show.
Three top executives from the licensing sector will host a Licensing 101 seminar Saturday at the International Home and Housewares show in Chicago, Ill.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Rosanna Pansino, host of the online baking show "Nerdy Nummies," has partnered with Wilton Enterprises for a series of new YouTube tutorials.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
Turner Classic Movies has partnered with Euro Ceramica to launch a tabletop collection inspired by the film An American in Paris.
Lawless Entertainment has been appointed as the worldwide representative for the Elaine Ryan Home Decorating Kit.
Following its debut last year, Hasbro is expanding the product range in its Nerf Dog line with more than 40 new dog toys.
Tipp Distributors has tapped the Star Candle Company to create a line of scented candles inspired by the Mexican soft drink Jarritos.
JJ&C is planning a new range of National Geographic-branded luggage in a worldwide deal brokered by IMG Licensing.
North American heating and hot water systems manufacturer HTP will develop hot water systems under the Westinghouse brand in North America.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Spearmark is the latest licensee to join the roster of partners for new design property It’s a Wild Life, in a deal negotiated by Bulldog Licensing.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
Retailer Steve's Blinds & Wallpaper has partnered with home fashion and lifestyle brand Waverly to launch a line of Waverly-branded custom blinds and shades.
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