Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Ellen DeGeneres has partnered with Bed Bath & Beyond to launch the ED Ellen DeGeneres bedding collection.
The California lifestyle brand Hang Ten has appointed Jewel Branding & Licensing as its North American licensing agent in all home categories.
Character World has launched a new bedding and accessory range featuring Disney’s film property, Star Wars: The Force Awakens.
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Dena Designs has partnered with three licensees for its Happi by Dena brand, in deals brokered by The Joester Loria Group, its exclusive licensing agent.
In celebration of The Princess Bride’s 30th anniversary, Act III Licensing has added multiple licensees for the classic film.
Anheuser-Busch has tapped appliance manufacturer Danby to create a line of Budweiser-branded refrigeration products in the U.S.
Sunkist Growers has partnered with Rock Point Global for a line of branded kitchenware, in a deal brokered by Act III, Sunkist’s licensing agent.
PBteen, a member of the Williams-Sonoma portfolio of brands, has debuted its second collection designed in collaboration with Kelly Slater, the 11-time world surfing champion.
Sony Pictures Television has tapped Andover Fabrics for a fabrics range inspired by its TV property “Outlander,” in a deal brokered by Knockout Licensing.
Designer Debbie Taylor-Kerman will work with new licensing partner Perfect Timing (LANG) on a collection of seasonal flags and doormats.
TLC has signed on to represent the modern home design company DwellStudio.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
The Joy Tashjian Marketing Group tapped Mytex Home Fashions to create a range of bedding and window treatments featuring the designs of artist Robin Zingone.
ITV Studios Global Entertainment has tapped Groovy U.K. to develop a new line of homewares and gifting items in the U.K. inspired by the iconic disco band Village People.
The NFL debuted its "Homegating" range of products this week, including the new Super Bowl 50 collection, at a celebrity panel event in New York City Wednesday.
Agency Licensing Link has been appointed to represent the design-led heritage brand Finlayson in the U.K.
Home shopping and e-commerce retailer Evine Line has expanded its partnership with lifestyle expert Paula Deen with the launch of the new home collection, Paula Deen’s Home.
The Victoria and Albert Museum has partnered with ten licensees for a raft of new products across multiple categories.
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