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Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Nerf Dog Debuts

Tue, 2013-06-18

  Hasbro has teamed up with Grammercy Products for a line of pet toys under its Nerf Dog brand. 

Animal Planet Keeps it all in the Family

Sat, 2013-06-01

Discovery Communications is growing its program for Animal Planet to further meet the needs of all members of the family.

Church & Dwight: Hammering Away At New Brands

Sat, 2013-06-01

After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.

Animal Planet Heads to the Kitchen

Wed, 2013-06-12

  Discovery Communications has teamed up for Animal Planet pet products and kitchenware.

Walmart, P&G Team for Mobile Store

Mon, 2013-06-10

Walmart Canada and Procter & Gamble have launched a series of mobile stores at 50 bus in Toronto.

DC Thomson Adds Beano Air Fresheners

Thu, 2013-06-06

  DC Thomson has partnered with 151 Products for a line of car air fresheners featuring The Beano and Dandy.

SEGA Plans Air Care Line

Fri, 2013-05-31

  SEGA of America has teamed up with Epic-Scents to develop a line of air care products inspired by its brands.

JLG to Rep Clorox Brand

Thu, 2013-05-30

The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.

Benjamin Moore Plans Heritage Colors

Mon, 2013-05-20

  Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.

M&M’s Cooks Up New Items

Fri, 2013-05-17

Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.

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Featured Article

Eating Up the Competition: Food and Beverage Licensing

May 01, 2013

Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.

Arm & Hammer Debuts Baby Products

Mon, 2013-03-18

  Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda. 

Maxell Plans Cut The Rope Headphones

Wed, 2013-02-13

Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.

Tracy Anderson Joins Licensing Expo

Wed, 2013-03-06

Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.

Speedo, Zumba Team for Swimwear

Thu, 2013-04-25

Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner. 

Benjamin Moore Plans Heritage Colors

Mon, 2013-05-20

  Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.

HSN Partners with HGTV

Wed, 2013-03-20

HGTV and HSN have launched a new multi-year partnership that will see HGTV become the face of HSN’s outdoor living category.

OfficeMax, Office Depot to Merge

Thu, 2013-02-21

OfficeMax and Office Depot announced plans to merge Wednesday, in a move to become more competitive in an industry that is seeing growing competition from the Internet.

Gwyneth Paltrow to Address Licensing Expo

Tue, 2013-04-09

Actress, fashion icon and entrepreneur Gwyneth Paltrow will deliver the 11:30 a.m. keynote address at Licensing Expo 2013.

HSN Plans Alexa Hampton Line

Fri, 2013-04-26

HSN has partnered with interior designer Alexa Hampton to launch her first-ever textile collection, Alexa Hampton Home. 

A Perfect Fit: The Tracy Anderson Brand

Wed, 2013-05-01

Gwyneth Paltrow and Tracy Anderson are teaming up to build a licensing program.