A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
RJM Licensing will represent The Country Diary of an Edwarian Lady for the home décor and stationery market in the U.S. and Canada.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
Gordon Brothers Group, Hilco Global and Infinity Lifestyle Brands have sold the Linens 'N Things IP to Galaxy Brand Holdings.
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
Ashley Wilde is planning a new bed linens line based on the organic patterns of Swedish designer Lotta Jansdotter.
The Yankee Candle Company has launched a new exclusive candle inspired by the Easter marshmellow Peeps.
LMI has brokered a new deal that will see Gascoigne Designs create reproduction furniture from Highclere Castle, where “Downton Abbey” is filmed.
National Geographic has launched a range of pet products featuring hundreds of items for freshwater fish, reptiles and small pets at PetSmart.
The list of Downton Abbey licensees continues to grow with agent Knockout Licensing adding three new partners.
The Licensing Company has added two new partners to The Hershey Company’s North American licensing program for grilling accessories and home décor.
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