A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
General Mills has tapped Nifty Home Products to create a line of Betty Crocker-branded bakeware and cookware accessories that will debut at retail later this year.
Media company Meredith will launch its new line of Allrecipes cookware, bakeware and kitchen gadgets at the International Home and Housewares show.
Three top executives from the licensing sector will host a Licensing 101 seminar Saturday at the International Home and Housewares show in Chicago, Ill.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Rosanna Pansino, host of the online baking show "Nerdy Nummies," has partnered with Wilton Enterprises for a series of new YouTube tutorials.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
Turner Classic Movies has partnered with Euro Ceramica to launch a tabletop collection inspired by the film An American in Paris.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
Licensing agency Carmella Johns Unltd. has brokered a new partnership for its client Ragnar with Sin in Linen.
Bulldog Licensing has brokered a new agreement for design brand Tired Ted with personalized art company Yoofiti.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Loudmouth has teamed up with Sourcingpartner to create a line of office accessories in its bold, bright patterns.
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
Shoppers are taking their time in hopes of deeper discounts over the Thanksgiving weekend and late in the season, according to National Retail Federation.
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