A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
Hypermarket chain Meijer has launched a Skechers concept store inside its Knapp's Corner Meijer store in Grand Rapids, Mich.
Colombian illustrator Catalina Estrada has partnered with Baltic Linen Company to develop a licensed line of bed, bath and beach products.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Destination Maternity has partnered with family lifestyle expert and designer Wendy Bellissimo for her first foray into maternity wear.
Warner Bros. Consumer Products (on behalf of DC Entertainment) and Zak Designs have partnered to create a full line mealtime products.
Television celebrity and entertaining expert David Tutera has teamed with Sage & Co. for a new floral line.
DC Thomson Consumer Products has teamed with pet accessories specialist Rupert’s Pet Shop for a range of Dennis the Menace and Gnasher dog toys.
G Mason Group announced its partnership with Nickelodeon to launch a new pet line featuring SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
River of Goods is planning a lighting collection inspired by the hit TV series "Downton Abbey," in a deal brokered by Knockout Licensing.
Kip & Sew, the new premium sub-brand of licensee Character World, is planning luxury bedding ranges featuring Disney and Marvel characters in the U.K.
Modern homewares brand DwellStudio has entered two new licensing partnerships with Klaussner Home Furnishings and Magnussen Home Furnishings.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
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