A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Martha Stewart Living Omnimedia and Staples have signed a new, multi-year direct-to-retail deal for Martha Stewart Home Office products.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Design house DwellStudio will debut a new furniture collection from Comfort Design and Magnussen Home Furnishings later this month.
The Biltmore licensing program, inspired by the storied North Carolina estate, is celebrating its 25th anniversary this year.
Nelvana Enterprises has enchanted several new licensees with its animated preschool series "Little Charmers."
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Character World has signed a new deal with Lisle International to create licensed bedroom textiles for the mobile gaming phenomenon, Flappy Bird.
The Boy Scouts of America has added two new licensees for its growing range of Be Prepared products.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
National craft store Michaels has compiled a list of the hottest arts and crafts gifts for Holiday 2014.
Multi-channel retailer HSN has named Jeffrey Kuster as president of its Cornerstone division and executive officer of HSNi.
Kathy Davis Studios has teamed up with Zero2Sixty Studio for a new line of wall décor offerings that launched this week.
Publisher Meredith signed a multi-year renewal of its licensing relationship with FTD Companies for the Better Homes and Gardens-branded floral program.
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