A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Martha Stewart Living Omnimedia and Staples have signed a new, multi-year direct-to-retail deal for Martha Stewart Home Office products.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Design house DwellStudio will debut a new furniture collection from Comfort Design and Magnussen Home Furnishings later this month.
The Biltmore licensing program, inspired by the storied North Carolina estate, is celebrating its 25th anniversary this year.
Nelvana Enterprises has enchanted several new licensees with its animated preschool series "Little Charmers."
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
Ellen DeGeneres has teamed up with J. Christopher Burch, founder of C. Wonder and chief executive officer of Burch Creative Capital, to create a new lifestyle brand.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Lifestyle brand Beekman 1802 has launched its new Heirloom Home Collection exclusively at Bloomingdale's.
The Kathy Davis art brand is set to introduce four new product lines in the home category and has promoted Sarah Van Aken as vice president of marketing.
Art licensing firm MGL has signed two new licensees for artist Shell Rummel and has added the design brand Piddix to its portfolio.
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