A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Licensing agency The Wildflower Group has signed two new partners to bring the Bombay lifestyle brand to furniture and home fragrance products.
Fathead and Martha Stewart Living Omnimedia have launched a line of Martha Stewart Wall Art decals.
Modern homewares brand DwellStudio has entered two new licensing partnerships with Klaussner Home Furnishings and Magnussen Home Furnishings.
Boutique U.S. licensing agency Moxie & Company has signed a swath of new deals for its clients.
Retailer Steve's Blinds & Wallpaper has partnered with home fashion and lifestyle brand Waverly to launch a line of Waverly-branded custom blinds and shades.
Media and marketing company Meredith Corporation has signed a licensing agreement with Clipper to manufacture a line of cookware, bakeware and kitchen gadgets for Allrecipes.
Coffee company Illy has collaborated with artist Robert Wilson for its latest Illy Art Collection of special edition coffee cups.
Textiles company Dreamtex has created a line of bedding inspired by Paddington Bear to coincide with the feature film, which hits theaters Nov. 28.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
Shoppers are taking their time in hopes of deeper discounts over the Thanksgiving weekend and late in the season, according to National Retail Federation.
MHS Licensing has launched the branded designs of artist Stephanie Ryan into a series of new categories.
LG Electronics has formed a new alliance with interior decorator Nate Berkus who will serve as artistic advisor and ambassador for its LG Studio line of kitchen appliances.
JELC has tapped Evans Lichfield to create a range of cushions illustrated with images from the Bamforth Vintage collection.
JELC, global licensing agent for the Silentnight, has signed the first brand extension for the U.K. bed and mattress brand.
Celebrity interior designer Jennifer Adams has reached a multi-year agreement with the MT Company for a furniture collection.
Entertainment expert and star of WEtv’s “My Fair Wedding” David Tutera has partnered with Gibson USA to develop a collection of tabletop products and housewares.
Westinghouse Electric Corporation has partnered with Shanghai ICSON to bring Westinghouse-branded small home appliances to mainland China.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed with Party City Holdings in the U.S. and Canada for a new collection of party goods.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
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