A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
RJM Licensing will represent The Country Diary of an Edwarian Lady for the home décor and stationery market in the U.S. and Canada.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
Rudolph the Red Nosed Reindeer has teamed up with First Friends for a branded line of infant pacifiers.
Discovery Communications has teamed up for a line of environmentally friendly pet waste products under the Animal Planet brand.
kathy ireland Worldwide has teamed up with consumer pet products company Worldwise for a line of “home décor friendly” pet products.
Home accessories designer Jonathan Adler has partnered with party supply company PartyLite for a line of candles, fragrances and home décor.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
SVP Worldwide has appointed Knockout Licensing to manage and expand its licensing program for the iconic sewing brand Singer.
Warner Bros. Consumer Products and DC Entertainment have unveiled more Mother’s Day product inspired by super heroine Wonder Woman.
Heidi Kenney, creator of the Yummy collectibles brand, has appointed Infinity Licensing to represent her new home furnishing brand, HappyWorld.
Vandor is adding Cartoon Network's original animated show "Adventure Time" to its lineup of licensees.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
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