A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
RJM Licensing will represent The Country Diary of an Edwarian Lady for the home décor and stationery market in the U.S. and Canada.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
The entire Peanuts gang is now available at German retailer Butlers in a line of home accessories.
Marvel Entertainment continues to build the licensing program for its 2014 film Marvel’s Guardians of The Galaxy.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Walls 360 has created a line of on-demand wall graphics for the Nicktoons series, “Rob Dyrdek’s Wild Grinders.”
Walls 360 and Rubik’s Brand Limited are debuting their new Rubik's Cube “melted cube” wall graphics at CES in Las Vegas this week.
Licensee Vandor has added the Paul Frank brand to its portfolio and added more than 100 new products to its winter 2014 catalog.
TV personality and home makeover designer Angelo Surmelis has launched his new furniture line exclusively at Mor Furniture for Less.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Apparel and interior designer Amy Coe has tapped The Joester Loria Group to bring her brand into broader distribution and new product categories.
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