A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Martha Stewart Living Omnimedia and Staples have signed a new, multi-year direct-to-retail deal for Martha Stewart Home Office products.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Design house DwellStudio will debut a new furniture collection from Comfort Design and Magnussen Home Furnishings later this month.
The Biltmore licensing program, inspired by the storied North Carolina estate, is celebrating its 25th anniversary this year.
Nelvana Enterprises has enchanted several new licensees with its animated preschool series "Little Charmers."
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
English lifestyle brand Laura Ashley has partnered with Morgan Home to produce a line of kitchen and beach products.
NBCUniversal has signed four new licensees for “The Biggest Loser” for a variety of products designed to reinforce the healthy living franchise.
As fans across the U.K. and Ireland head to theaters to see Mrs. Brown’s Boys–D’Movie, Rocket Licensing has added a new licensee for the brand in home textiles.
Warner Bros. Consumer Products and Party City and have teamed up to celebrate Scooby-Doo’s birthday with the release of a new line of Scooby-Doo partyware.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
In celebration of the 150th anniversary of Alice’s Adventures in Wonderland, Walker Books is planning a raft of new product featuring the work of illustrator Helen Oxenbury.
Fathead and Martha Stewart Living Omnimedia have launched a line of Martha Stewart Wall Art decals.
kathy ireland Worldwide has teamed with A & B Home Group to develop new ranges of home décor, garden, accent furniture and dinnerware.
Clipper Corp. has signed a licensing agreement with production company Notional to create a collection of kitchen products inspired by the cooking competition series "Chopped."
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