A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Perry Ellis International has teamed with Cellairis to design mobile accessories, including phone and tablet cases under the Laundry by Shelli Segal brand.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
SEGA of America has inked a new deal with Tommo for a range of mobile accessories featuring classic SEGA game systems.
Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Gordon Brothers Group, Hilco Global and Infinity Lifestyle Brands have sold the Linens 'N Things IP to Galaxy Brand Holdings.
Belkin and Jarden Consumer Solutions have debuted the new Crock-Pot Smart Slow Cooker, which can be controlled through a smartphone.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Integrative medicine expert Dr. Andrew Weil has endorsed Simmons Bedding’s newest mattress, the ComforPedic iQ.
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