Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Swiss Diamond has appointed All-American Licensing to represent its cookware brand for licensing.
Media and marketing company Meredith has partnered with Joanna and Chip Gaines, owners of the Magnolia brand and hosts of HGTV’s show “Fixer Upper,” to create a new lifestyle magazine.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
TV host and celebrity personality Kelly Ripa has teamed with Jo-Ann Fabric and Craft Stores to unveil the Kelly Ripa home décor fabric collection.
Country musician Reba McEntire has teamed with Cracker Barrel Old Country Store to launch her new retail line, Rockin’ R by Reba, exclusively at the restaurant’s stores.
Sony Pictures Consumer Products has tapped Dreamtex to launch a new bedding collection inspired by the new Ghostbusters movie, which hit theaters July 15.
Warner Bros. Pictures has partnered with Samsung Electronics America to bring its upcoming film Suicide Squad to life through exclusive virtual reality content and activations leading up to the film’s release, Aug. 5.
Artist Tracy Porter has partnered with River of Goods to launch a collection of lighting featuring Porter’s signature prints and design.
Takkoda’s Pets Rock brand has extended its partnership with Empire Art Direct to unveil an expanded collection of Pets Rock giftware.
Bulldog Licensing has secured four new licensees in the U.K. for the animated series, “Yo-Kai Watch.”
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
Viva Brand has teamed up with actress Alyssa Milano to transform traditional paper towels into kitchen couture.
Watercolor artist Shell Rummel has debuted new bedding and bath collections, in two deals brokered by her agent, Jewel Branding & Licensing.
Plumbing service brand Roto-Rooter has joined forces with CR Brands to launch a line of at-home plumbing products at retailers across the U.S.
The NFL debuted its "Homegating" range of products this week, including the new Super Bowl 50 collection, at a celebrity panel event in New York City Wednesday.
Mary Evans Picture Library has signed a number of new deals for its Amazing Sci-Fi collection of vintage pulp science fiction covers in the U.K.
Target has partnered with the cycling workout brand SoulCycle to ring in the New Year with a 10-city wellness tour and corresponding co-branded products.
CPLG North America has signed an exclusive representation agreement with Evolution Management + Marketing to represent its key home and lifestyle clients.
Endemol Shine, producers of “Masterchef” and “Masterchef Junior,” has teamed with Unibrands and Wicked Cool Toys to develop a kitchenware line inspired by the FOX franchise.
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