A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Forbes Media has licensed its name to rFactr to brand the new social media management system as the Forbes SocialPort.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
SMS Audio, the audio accessories brand from rapper Curtis “50 Cent” Jackson, has announced two new licensing deals with Reebok and Marvel.
Design house DwellStudio will debut a new furniture collection from Comfort Design and Magnussen Home Furnishings later this month.
The Biltmore licensing program, inspired by the storied North Carolina estate, is celebrating its 25th anniversary this year.
Nelvana Enterprises has enchanted several new licensees with its animated preschool series "Little Charmers."
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Winterthur Museum has tapped Art Needlepoint for a range of needlepoint designs inspired by the museums' drawings, prints and floor coverings.
Entertainment expert and star of WEtv’s “My Fair Wedding” David Tutera has partnered with Gibson USA to develop a collection of tabletop products and housewares.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lifestyle brand Kate Spade New York has partnered with Incipio, in a multi-territory, multi-year licensing agreement for mobile accessories.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
A new line of tech accessories created by fashion designers Nanette Lepore, Anna Sui and Isaac Mizrahi New York are coming exclusively to Best Buy.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
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