Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
Gwyneth Paltrow and Tracy Anderson are teaming up to build a licensing program.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
The Trump Organization has appointed The Partnership to launch the Trump home and apparel brands in the U.K.
Zodiak Kids, in partnership with Studio Licensing, has signed three new partners for Tickety Toc in Canada.
Planeta Junior Italy has teamed up BBS for party products featuring DQ Entertainment’s “The Jungle Book.”
CBS Consumer Products has teamed up with MyBrandEmail to offer fans Star Trek-branded e-mail accounts.
Condé Nast has teamed up to launch a new e-commerce site that offers interior designers access to it imagery archives.
Artist Jenny Foster has signed a new deal with Westland Giftware for a line of homeware items.
Seltzer Licensing Group has added four new licensees for the ScottsMiracle-Gro gardening brand.
Cartoon Network Enterprises and Mimoco have added to their line of Adventure Time Mimobot USB flash drives, with the addition of a limited edition BMO Rainbow Mimobot.
kathy ireland Worldwide has teamed up with BLP Commerce, the parent company of Organic Bouquet, for a line of floral gift products.
Stork Craft Manufacturing has inked a deal with Furniture Brands International to develop and market baby and kids’ furnishings for brands such as Broyhill, Lane, Thoamsville and Drexel Heritage.
kathy ireland Worldwide has signed on with Nourison for a floor covering partnership.
Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda.
Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.
Celebrity fitness pioneer Tracy Anderson will exhibit at the annual Licensing Expo, set to take place June 18-20 at Mandalay Bay Convention Center in Las Vegas, Nev.
Dance fitness company Zumba Fitness has appointed Speedo USA as its official swimwear partner.
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