A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The stars of the HGTV series "Property Brothers," twin brothers Jonathan and Drew Scott, are heading to QVC with a new line of backyard décor.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Celebrity interior designer Jennifer Adams has reached a multi-year agreement with the MT Company for a furniture collection.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Heidi Kenney, creator of the Yummy collectibles brand, has appointed Infinity Licensing to represent her new home furnishing brand, HappyWorld.
Character World has signed a new deal with Lisle International to create licensed bedroom textiles for the mobile gaming phenomenon, Flappy Bird.
Licensing agent LMCA has brokered an expanded licensing relationship and agreement between Westinghouse and Westinghouse Digital to bring the brand to tablets.
Fans of the Star Trek franchise can now pre-order the new Star Trek Original Phaser universal remote control from Firebox.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
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