Licensing agency The Joester Loria Group is extending both popular and heritage food and beverage brands to create programs that are not only tasty, but lucrative.
Ellen DeGeneres has partnered with Bed Bath & Beyond to launch the ED Ellen DeGeneres bedding collection.
The California lifestyle brand Hang Ten has appointed Jewel Branding & Licensing as its North American licensing agent in all home categories.
The Scotts Miracle-Gro Company and Seltzer Licensing Group, the company’s exclusive global licensing agency, have added two new licensees to complement its existing partner portfolio.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
Character World has launched a new bedding and accessory range featuring Disney’s film property, Star Wars: The Force Awakens.
The Royal Horticultural Society has partnered with U.K. Greetings, a direct-to-retail publisher of greeting cards, to produce a range of RHS-branded cards.
Nickelodeon and NASCAR have partnered for the launch of a new, co-branded range of themed merchandise featuring “SpongeBob SquarePants” and the racing organization.
Dena Designs has partnered with three licensees for its Happi by Dena brand, in deals brokered by The Joester Loria Group, its exclusive licensing agent.
In celebration of The Princess Bride’s 30th anniversary, Act III Licensing has added multiple licensees for the classic film.
Anheuser-Busch has tapped appliance manufacturer Danby to create a line of Budweiser-branded refrigeration products in the U.S.
Mondolez International's cracker brand Triscuit has cooked up its first-ever custom-created flavor, as part of a larger partnership with food artisans.
Licensing agency the JRL Group has been selected to represent Estwing Tools, best known for its line of solid steel hammers.
Marvel and Disney Consumer Products are traveling into new territories with a line of superhero-inspired luggage and travel accessories.
Apple has overtaken Google to reclaim the title of “world’s most valuable brand” in the 2015 BrandZ Top 100 Most Valuable Global Brands report.
Celebrity designer Nikki Chu has teamed with Jaipur to create a new home accents collection, in a deal brokered by Jewel Branding and Licensing.
LeapFrog Enterprises has unveiled the new LeapFrog Epic Android-based kids tablet, which will be sold in the electronics section of stores, not the toy aisle.
The Pokémon Company International has partnered with Sambro for back-to-school range that will launch at retail in the U.K.
Gold’s Gym has tapped First Design Global to develop and manufacture a line of branded drinkware and food storage products for the fitness brand.
Meal delivery service Chef'd has teamed up with Meredith's food-focused social network Allrecipes for a new line of branded meal kits.
The Los Angeles-based private equity fund Balmoral Funds has acquired gift, plush toy, and home and garden décor manufacturer Enesco.
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