A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Perry Ellis International has teamed with Cellairis to design mobile accessories, including phone and tablet cases under the Laundry by Shelli Segal brand.
The Trump Organization has partnered with Dorya International for a new line of luxury furniture under the Trump Home brand in Turkey.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Kimberly-Clark and the National Hockey League have renewed and expanded their multi-year partnership in North America.
English luxury brand Wedgwood has signed an agreement with Revman International to bring Wedgwood bed and bath products in the Americas.
kathy ireland Worldwide has teamed up with consumer pet products company Worldwise for a line of “home décor friendly” pet products.
Fam Brands’ Marika activewear label has signed a multi-year licensing agreement with Stone Mountain Accessories for women’s sportbags and handbags.
Portmeirion is planning two new lines of children’s mealtime products featuring Mattel’s Thomas the Tank Engine and Entertainment One’s Peppa Pig.
The Trump Organization and furniture brand Dorya have teamed to develop a new furniture collection.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Panama Jack continues to add new resort-inspired products to the home furnishings market with two new licensing agreements.
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