A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Forbes Media has licensed its name to rFactr to brand the new social media management system as the Forbes SocialPort.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
SMS Audio, the audio accessories brand from rapper Curtis “50 Cent” Jackson, has announced two new licensing deals with Reebok and Marvel.
Design house DwellStudio will debut a new furniture collection from Comfort Design and Magnussen Home Furnishings later this month.
The Biltmore licensing program, inspired by the storied North Carolina estate, is celebrating its 25th anniversary this year.
Nelvana Enterprises has enchanted several new licensees with its animated preschool series "Little Charmers."
SmileyWorld has launched a host of new fashion collaborations featuring the iconic smiley face imagery with retail partners around the world.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Winterthur Museum has tapped Art Needlepoint for a range of needlepoint designs inspired by the museums' drawings, prints and floor coverings.
Tipp Distributors has tapped the Star Candle Company to create a line of scented candles inspired by the Mexican soft drink Jarritos.
Westinghouse Electric Corporation has partnered with Shanghai ICSON to bring Westinghouse-branded small home appliances to mainland China.
Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Perry Ellis International has tapped Perfect Fit Industries to develop bedding products under the Perry Ellis Portfolio and Laundry by Shelli Segal brands.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
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