A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The stars of the HGTV series "Property Brothers," twin brothers Jonathan and Drew Scott, are heading to QVC with a new line of backyard décor.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Wham-O and Precious Tales are planning a line of pet products inspired by classic Wham-O toy brands such as Frisbee and Hula Hoop.
English lifestyle brand Laura Ashley has partnered with Morgan Home to produce a line of kitchen and beach products.
DreamWorks Animation and Fuhu, creator of the Nabi kids’ tablet, have launched the nabi DreamTab HD8 at Walmart and Target.
Warner Bros. Consumer Products EMEA has teamed up with MyBrandEmail to develop personalized e-mail addresses featuring its slate of classic characters.
BBC Worldwide has tapped Dreamtex for a new range of bedding and home accessories featuring its TV drama “Sherlock” in the U.K.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Toy and consumer electronics company Jazwares has hired Dan Sugrue as its new U.K. sales director.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
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