A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
General Mills has tapped Nifty Home Products to create a line of Betty Crocker-branded bakeware and cookware accessories that will debut at retail later this year.
Media company Meredith will launch its new line of Allrecipes cookware, bakeware and kitchen gadgets at the International Home and Housewares show.
Three top executives from the licensing sector will host a Licensing 101 seminar Saturday at the International Home and Housewares show in Chicago, Ill.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Rosanna Pansino, host of the online baking show "Nerdy Nummies," has partnered with Wilton Enterprises for a series of new YouTube tutorials.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Reckitt Benckiser's Air Wick brand has launched the new Familiar Favorites air freshener collection inspired by the scents of brands.
Panama Jack continues to add new resort-inspired products to the home furnishings market with two new licensing agreements.
Destination Maternity has partnered with family lifestyle expert and designer Wendy Bellissimo for her first foray into maternity wear.
National Geographic has launched a range of pet products featuring hundreds of items for freshwater fish, reptiles and small pets at PetSmart.
Pan Am Brands has partnered with MySky to create a line of branded airline service trolleys for the home or office.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
British art and design museum the Victoria & Albert Museum has teamed with two new licensees for nail polish and home textiles.
Sotheby’s International has signed an agreement with RealPro Infra Private with the opening of North India Sotheby's International Realty.
Home furnishings e-commerce website Ballard Designs is planning its second collaboration, this time with interior designer Bunny Williams.
Perry Ellis International has teamed with Cellairis to design mobile accessories, including phone and tablet cases under the Laundry by Shelli Segal brand.
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