After 146 years, Arm & Hammer stays fresh with licensees even as its younger siblings bring new brand extensions to Church & Dwight.
English luxury brand Wedgwood has signed an agreement with Revman International to bring Wedgwood bed and bath products in the Americas.
MHS Licensing has launched the branded designs of artist Stephanie Ryan into a series of new categories.
Bollywood actor Hrithik Roshan is making the move into licensing, with the launch of the new fashion and fitness lifestyle brand, HRX.
Celebrity designer and TV personality Monica Pedersen has inked a new deal with Abbyson Living to create a new branded furniture collection.
Pretty Ugly has launched a new line of plush featuring Android-versions of Uglydoll characters, inspired by Google’s operating system.
Celebrity interior designer Jennifer Adams is launching two new lines of bath products and accessories.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Discovery Communications has teamed up for a line of environmentally friendly pet waste products under the Animal Planet brand.
Walls 360 has created a line of on-demand wall graphics for the Nicktoons series, “Rob Dyrdek’s Wild Grinders.”
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Fashion designer Nanette Lepore is expanding into the home category in a new partnership with Peking Handicraft.
Big Tent Entertainment has signed a series of new licensing partners to bring the Internet meme Domo to a range of new products.
Oxford Limited has partnered with IGS Corporation for an Oxford-branded bicycle range under IGS’s Rule Bikes brand.
In celebration of Harley-Davidson’s 110th anniversary, the brand has teamed with Craftsman for a line of tool storage products.
The Clorox Company has named the Joester Loria Group as licensing agent for its Green Works brand.
The World of Eric Carle has tapped Zak Designs for a new line of kids’ mealtime products featuring The Very Hungry Caterpillar.
Hallmark and Disney Consumer Products have released a new line of partyware with expanded product offerings.
Samsung Electronics has announced plans for a new tablet built specifically for kids.
Reynolds Consumer Products has teamed up with Church & Dwight for Arm & Hammer x Hefty trash bags.
Licensing agency Global Pursuit has been charged with extending and developing a worldwide lifestyle program for the brand Tumbleweed & Dandelion by Lizabeth (Lizzie) McGraw.
©2013 ADVANSTAR COMMUNICATIONS INC. All rights reserved.