A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Perry Ellis International has teamed with Cellairis to design mobile accessories, including phone and tablet cases under the Laundry by Shelli Segal brand.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
The Joester Loria Group has been appointed to build a licensing program for celebrity chef and TV personality Fabio Viviani.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
C&A Licensing is unveiling new Polaroid products at CES this week including plans for a new social instant camera.
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
Pretty Ugly has teamed up with Fetch...for pets! to develop a line of pet products and accessories in North America featuring the Uglydoll brand.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
Igloo Product Corp has tapped the Taiwan-based manufacturer First Design Global for homewares featuring the Igloo cooler brand.
Waste Management, North American provider of environmental solutions, has teamed with two new licensees for a line of trash and recycling bags.
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