A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Perry Ellis International has tapped Perfect Fit Industries to develop bedding products under the Perry Ellis Portfolio and Laundry by Shelli Segal brands.
Lifestyle brand Kate Spade New York has partnered with Incipio, in a multi-territory, multi-year licensing agreement for mobile accessories.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Sequential Brands Group has announced several initiatives for a global relaunch of the company’s recently acquired brand The Franklin Mint.
Warner Bros. Consumer Products and Party City and have teamed up to celebrate Scooby-Doo’s birthday with the release of a new line of Scooby-Doo partyware.
Talisman Licensing has tapped Li & Fung Home to develop the debut homewares line for international food writer and TV host Rick Stein.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
U.K. gaming software developers Microgaming has created an online slot game for Jurassic Park in partnership with Universal Partnerships & Licensing.
The Trump Organization has their licensing partner, Serta, to supply mattresses in one of its renovated resorts.
What to Expect When You’re Expecting has launched a new online baby registry tool in partnership with Babies ‘R’ Us.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
Sequential Brands Group has added five new licensees for its Caribbean Joe lifestyle brand and renewed three existing partnerships.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
American Greetings Properties has debuted a new direct-to-retail deal for Strawberry Shortcake children’s apparel, bedding and accessories.
Discovery Communications has teamed up with Gramercy Products to create a line of products based on Animal Planet’s “Puppy Bowl.”
Licensee Vandor has added the Paul Frank brand to its portfolio and added more than 100 new products to its winter 2014 catalog.
Celebrity interior designer and TV personality Jennifer Adams has teamed up with Fizzion to develop a line of home cleaning products.
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