A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The stars of the HGTV series "Property Brothers," twin brothers Jonathan and Drew Scott, are heading to QVC with a new line of backyard décor.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
The Good Sign brand, which literally features a yellow road sign that reads “This is a Good Sign,” has signed a series of new licensing deals.
With the huge scope and success of its Better Homes and Gardens brand, Meredith has solidified the foundation of its licensing efforts and is looking to expand.
Home fashion and lifestyle brand Designers Guild has appointed the newly created London licensing agency Bloom to represent its brand.
DreamWorks Animation and children’s housewares brand Land of Nod are partnering for a brand new program that will feature DWA’s Little Golden Books characters.
Sports lifestyle brand Zoo York has partnered with the J Fin Group for consumer electronics and cases.
Talisman Licensing has tapped Li & Fung Home to develop the debut homewares line for international food writer and TV host Rick Stein.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Spearmark is the latest licensee to join the roster of partners for new design property It’s a Wild Life, in a deal negotiated by Bulldog Licensing.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
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