A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Perry Ellis International has teamed with Cellairis to design mobile accessories, including phone and tablet cases under the Laundry by Shelli Segal brand.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
The Tommy Hilfiger Group, which is owned by PVH, has signed a new deal with LF USA to create a licensed home décor.
Diono, which creates safe travel solutions for kids, has teamed up with Little Tike for a co-branded line of juvenile travel products.
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
Trunk Archive has finalized a series of new collaborations that will see its artists’ work appear on products ranging from homewares to watch straps.
Sakar International has launched a new line of electronics accessories that pay homage to some of the biggest names in the music business.
adidas Originals has teamed up with Monster to create a collection of high-performance headphones with the iconic look and feel of the sportswear label.
Pretty Ugly, owner of the Uglydoll brand, has partnered with Howard Keys for a line of keys, key chains and lanyards.
Ashley Wilde is planning a new bed linens line based on the organic patterns of Swedish designer Lotta Jansdotter.
Ultimate Ears has unveiled the latest artist partnership for its line of UE Booms speakers–street artist Kenny Scharf.
4K Media has finalized a new deal with Just Funky for a collection of homewares featuring Yu-Gi-Oh! artwork.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.