A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Travel lifestyle brand Tumi has tapped Incipio to develop a range of mobile device accessories in a new, multi-year licensing agreement.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Martha Stewart Living Omnimedia and Staples have signed a new, multi-year direct-to-retail deal for Martha Stewart Home Office products.
Nickelodeon has launched a "Nick Jr." app for the new Apple Watch, designed to be used in the tandem with "Nick Jr." iOS app for greater parental control.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Forbes Media has licensed its name to rFactr to brand the new social media management system as the Forbes SocialPort.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Incipio has signed a multi-territory, multi-year licensing agreement with Burton Snowboards to produce a line of branded mobile device accessories.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
DHX Brands has appointed VTech to develop interactive electronic toys for its upcoming reboot of the "Teletubbies" preschool brand.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Heritage home products brand Black+Decker is partnering with appliance manufacturer Midea to develop and launch a new range of indoor vacuums.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
The Boppy Company, maker of the Boppy feeding and infant support pillow, has partnered with Global Design Concepts to develop a line of diaper bags.
Television celebrity and entertaining expert David Tutera has teamed with Sage & Co. for a new floral line.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed with Party City Holdings in the U.S. and Canada for a new collection of party goods.
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