A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Travel lifestyle brand Tumi has tapped Incipio to develop a range of mobile device accessories in a new, multi-year licensing agreement.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Martha Stewart Living Omnimedia and Staples have signed a new, multi-year direct-to-retail deal for Martha Stewart Home Office products.
Nickelodeon has launched a "Nick Jr." app for the new Apple Watch, designed to be used in the tandem with "Nick Jr." iOS app for greater parental control.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
Forbes Media has licensed its name to rFactr to brand the new social media management system as the Forbes SocialPort.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Scotts Miracle-Gro and its agent, Seltzer Licensing Group, have added two new licensing partners just in time for summer gardening season.
TEN: The Enthusiast Network has partnered with Closet Factory to produce custom garage organization systems under the Motor Trend brand.
Licensing agency Carmella Johns Unltd. has brokered a new partnership for its client Ragnar with Sin in Linen.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
G Mason Group announced its partnership with Nickelodeon to launch a new pet line featuring SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
Sensio announced the launch of Skinnygirl by Bella, a collection of kitchen appliances from natural foods chef, best-selling author, and reality TV star Bethenny Frankel.
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