A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Amazon has unveiled a new tablet built from the ground up for kids–the Fire HD Kids Edition.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
Perry Ellis International has teamed with Cellairis to design mobile accessories, including phone and tablet cases under the Laundry by Shelli Segal brand.
Apparel and accessories creator Loudmouth, known for its bold, bright prints, has teamed with Jay Franco and Sons for a line of bedding and bath products.
According to a recent survey conducted by research group NPD, most households own a mobile device in some form, with children becoming increasingly tech savvy. Does this open the category to more product opportunities than ever before?
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
The Wildflower Group and Hermes-OTTO International have teamed up to expand the home furnishings brand Bombay.
Audiofly has launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto at the Consumer Electronics Show in Las Vegas.
Warner Bros. has named U.S. online retailer ProFlowers as the official floral partner of the romance reality series “The Bachelor.”
JELC has tapped Evans Lichfield to create a range of cushions illustrated with images from the Bamforth Vintage collection.
Useful Home Products is planning a line of homewares inspired by the ABC cooking show “The Chew.”
Lawless Entertainment has been appointed as the worldwide representative for the Elaine Ryan Home Decorating Kit.
Celebrity interior designer Jennifer Adams has reached a multi-year agreement with the MT Company for a furniture collection.
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