A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
General Mills has tapped Nifty Home Products to create a line of Betty Crocker-branded bakeware and cookware accessories that will debut at retail later this year.
Media company Meredith will launch its new line of Allrecipes cookware, bakeware and kitchen gadgets at the International Home and Housewares show.
Three top executives from the licensing sector will host a Licensing 101 seminar Saturday at the International Home and Housewares show in Chicago, Ill.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Rosanna Pansino, host of the online baking show "Nerdy Nummies," has partnered with Wilton Enterprises for a series of new YouTube tutorials.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Meyer Corporation is adding to its line of Cake Boss-branded baking products with a new range designed for kids.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Tipp Distributors has tapped the Star Candle Company to create a line of scented candles inspired by the Mexican soft drink Jarritos.
Westinghouse Electric Corporation has partnered with Shanghai ICSON to bring Westinghouse-branded small home appliances to mainland China.
Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
Italian fashion brand and retailer Pynkiss Milano is planning a home décor line as well as a range of Abayas featuring Hello Kitty.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Perry Ellis International has tapped Perfect Fit Industries to develop bedding products under the Perry Ellis Portfolio and Laundry by Shelli Segal brands.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Fashion designer Isaac Mizrahi has released a new craft line of knitting yarns exclusively at North American arts and crafts store Michaels.
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