A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Coop has released a new line of pet gear featuring Cartoon Network's animated series "Adventure Time."
Formica has launched a new collection of multi-purpose laminate from interior designer and author Jonathan Adler.
English lifestyle brand Laura Ashley has partnered with home textiles company Victoria Classics to launch a line of decorative pillows.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
A host of new Smiley offerings will debut this month from new and ongoing licensees of the brand.
The National Gallery Company has partnered with iGadgitz for a new range of mobile device cases featuring images from the museum.
Incipio has signed a multi-territory, multi-year licensing agreement with Burton Snowboards to produce a line of branded mobile device accessories.
Mark Feldstein & Associates has partnered with camouflage brand Mossy Oak to create two new camouflage-patterned products for outdoor enthusiasts.
The Little Gym International and LEGO Systems have expanded their ongoing partnership to integrate the LEGO Juniors construction line at locations across the U.S. and Canada.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Integrative medicine expert Dr. Andrew Weil has endorsed Simmons Bedding’s newest mattress, the ComforPedic iQ.
Wham-O and Precious Tales are planning a line of pet products inspired by classic Wham-O toy brands such as Frisbee and Hula Hoop.
English lifestyle brand Laura Ashley has partnered with Morgan Home to produce a line of kitchen and beach products.
DreamWorks Animation and Fuhu, creator of the Nabi kids’ tablet, have launched the nabi DreamTab HD8 at Walmart and Target.
Warner Bros. Consumer Products EMEA has teamed up with MyBrandEmail to develop personalized e-mail addresses featuring its slate of classic characters.
BBC Worldwide has tapped Dreamtex for a new range of bedding and home accessories featuring its TV drama “Sherlock” in the U.K.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
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