A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
General Mills has tapped Nifty Home Products to create a line of Betty Crocker-branded bakeware and cookware accessories that will debut at retail later this year.
Media company Meredith will launch its new line of Allrecipes cookware, bakeware and kitchen gadgets at the International Home and Housewares show.
Three top executives from the licensing sector will host a Licensing 101 seminar Saturday at the International Home and Housewares show in Chicago, Ill.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Allsop will debut its new line of Gaiam-branded lunch coolers and sports accessories this weekend at the International Home and Housewares show in Chicago, Ill.
Rosanna Pansino, host of the online baking show "Nerdy Nummies," has partnered with Wilton Enterprises for a series of new YouTube tutorials.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Ultimate Ears has unveiled the latest artist partnership for its line of UE Booms speakers–street artist Kenny Scharf.
4K Media has finalized a new deal with Just Funky for a collection of homewares featuring Yu-Gi-Oh! artwork.
Oscar de la Renta is planning a limited edition tabletop collection created in collaboration with the New York Botanical Garden.
Scotts Miracle-Gro and its agent, Seltzer Licensing Group, have added two new licensing partners just in time for summer gardening season.
TEN: The Enthusiast Network has partnered with Closet Factory to produce custom garage organization systems under the Motor Trend brand.
Licensing agency Carmella Johns Unltd. has brokered a new partnership for its client Ragnar with Sin in Linen.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
G Mason Group announced its partnership with Nickelodeon to launch a new pet line featuring SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
National Geographic has tapped Home Source International to develop a line of beach towels under its National Geographic and National Geographic Kids brands.
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