A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
All American Licensing & Management Group has signed on to represent furniture lifestyle brand Postobello.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
C&A Licensing is unveiling new Polaroid products at CES this week including plans for a new social instant camera.
Power tool and home brand Black + Decker has debuted a new logo and brand identity to modernize its more than 100-year-old image.
Pretty Ugly has teamed up with Fetch...for pets! to develop a line of pet products and accessories in North America featuring the Uglydoll brand.
Commercial fitness equipment manufacturer Life Fitness has signed a deal that will bring the brand to a new line of activewear.
Igloo Product Corp has tapped the Taiwan-based manufacturer First Design Global for homewares featuring the Igloo cooler brand.
Waste Management, North American provider of environmental solutions, has teamed with two new licensees for a line of trash and recycling bags.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
Media company Univision Communications has teamed up with T-Mobile U.S. to launch a wireless service created specifically for Hispanic Americans.
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