A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The stars of the HGTV series "Property Brothers," twin brothers Jonathan and Drew Scott, are heading to QVC with a new line of backyard décor.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Fashion designer Kenneth Cole has paired with the Geneva Watch Group for a new line of smartwatches that will hit stores in April.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Following its debut last year, Hasbro is expanding the product range in its Nerf Dog line with more than 40 new dog toys.
Entertainment expert and star of WEtv’s “My Fair Wedding” David Tutera has partnered with Gibson USA to develop a collection of tabletop products and housewares.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lifestyle brand Kate Spade New York has partnered with Incipio, in a multi-territory, multi-year licensing agreement for mobile accessories.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
A new line of tech accessories created by fashion designers Nanette Lepore, Anna Sui and Isaac Mizrahi New York are coming exclusively to Best Buy.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
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