A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Nostalgia Home Fashions has unveiled five new bedding collections inspired by the British TV drama "Downton Abbey."
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Wilson Sporting Goods, a division of Amer Sports, has acquired the Louisville Slugger brand from Hillerich & Bradsby.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
This Thursday, e-commerce company Evine Live will debut a new TV series and exclusive products featuring cookbook author and TV personality Paula Deen.
Swiss watchmaker TAG Heuer has partnered with Google and Intel to launch a smartwatch that will be powered by Intel software and uses the Android Wear platform.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Following its debut last year, Hasbro is expanding the product range in its Nerf Dog line with more than 40 new dog toys.
Entertainment expert and star of WEtv’s “My Fair Wedding” David Tutera has partnered with Gibson USA to develop a collection of tabletop products and housewares.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Lifestyle brand Kate Spade New York has partnered with Incipio, in a multi-territory, multi-year licensing agreement for mobile accessories.
General Electric has agreed to sell its appliances business to Electrolux for $3.3 billion.
A new line of tech accessories created by fashion designers Nanette Lepore, Anna Sui and Isaac Mizrahi New York are coming exclusively to Best Buy.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
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