Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Saban Brands’ animated TV series “Digimon: Fusion will air on Yep! on ProSieben MAXX in Germany this November.
Mercis and Telescreen (part of the m4e group of companies) have sold the TV series “Miffy’s Adventures Big and Small” to ABC4Kids and Dutch public broadcaster KRO.
Vme Media and BRB Internacional will now reach local Hispanic audiences in the U.S., in a deal made at this year’s MIPCOM.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Publishing brand Belle & Boo has appointed Alicom as its licensing agent in the Nordics.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
BBC is bringing back the classic animated preschool show “Clangers” after 45 years.
The Destination Star Trek live event is heading at warp speed toward Germany, under license from CBS Consumer Products.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
Redan Alchemy has appointed Golden Bear as the master toy partner for the iconic British kids’ brand The Sooty Show.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
The LEGO Legends of Chima kids’ magazine has launched in Poland.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
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