Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Flair, the U.K. distributor of Moose Toys' collectible brand Shopkins, has unveiled plans to extend their product offering, in a deal brokered by Bulldog Licensing.
Brand Licensing Europe has unveiled a new layout for the 2016 event that will feature two central aisles, encouraging a free flow of visitors across the floor.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
The inaugural Brand & Lifestyle Licensing Awards, which will reward excellence in brand licensed merchandise, IP management and retail execution, are now open for entries.
Disney launched its previously announced digital membership service DisneyLife in the U.K.
The British Academy of Film and Television Arts unveiled the winners of the 20th annual British Academy Children’s Awards in London on Sunday.
The Seven Network Australia has appointed Licensing Link to represent its long-running TV series "Home and Away" in the U.K. and Eire.
Metrostar, licensing agent for Macmillan Children’s publishing brand Dear Zoo, has signed a raft of new licensing deals in support of the pop-up book.
Character World has created a new single duvet and pillowcase featuring the British lifestyle brand Belle & Boo.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pedigree has inked a deal to create a new annual for PopCap Games' app brand Plants vs. Zombies, which is represented by Bulldog Licensing.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Celebrities and iconic characters have turned out for the annual U.K. Toy Fair, taking place this week at London's Olympia exhibition hall.
English lifestyle brand Laura Ashley has partnered with home textiles company Victoria Classics to launch a line of decorative pillows.
Simba Toys has been named as the official toy partner for the modeling competition "Germany's Next Top Model," it was announced today from the Spielwarenmesse Toy Fair.
ITV Studios Global Entertainment has added a host of new gifting licensees for the Classic Thunderbirds brand at the Spring Fair trade show this week.
International Merchandising, Promotion & Services has appointed Rocket Licensing as the exclusive agent for the Smurfs brand in the U.K. and Eire.
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