Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
AMC Networks and BBC Worldwide have announced a new long-term partnership that will see AMC take an equity stake in the cable channel BBC America.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
Imira Entertainment has launched a library of five new apps based on its animated series, “Sandra, The Fairytale Detective.”
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
Bulldog Licensing has sown the seeds of a new deal for the CBeebies character Mr. Bloom with fancy dress supplier Little Babas.
Redan Publishing and Entertainment One are extending their publishing partnership with plans for the first digital Peppa Pig magazine.
British boy band Union J has signed its 25th U.K. licensing partner in five months with a little help from Stephen Mills, the band’s licensing manager.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
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