Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
Leonardo, Donatello, Raphael and Michelangelo have arrived in Germany for the Nuremberg Toy Fair, where they will showcase new TMNT products.
Zodiak Kids and Cupcake Digital have released the app, “Tickety Toc Bubble Time” in the U.K. and Australia.
Zagtoon has tapped Bandai America as the master toy licensee for its new CGI TV series "Ladybug."
Rocket Licensing has launched a U.K. licensing program for Metro-Goldwyn-Mayer Pictures and Columbia Pictures’ RoboCop.
Poeticgem has renewed its license for apparel lines based on classic images from the LIFE magazine photographic library.
Snoopy’s only sister Belle is returning to Paris next month when she is featured at the concept store Colette.
King Features has tapped apparel licensee Fashion Lab for a new Betty Boop line in the U.K.
European fast fashion retailer Etam has launched a new line of lounge and sleepwear featuring The Smiley Brand.
Three licensing executives will be donning their trainers and running the London Marathon on April 13 to support The Light Fund.
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
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