Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
Outfit7 has partnered with SuperAwesome's Future8 Awards for digital creators to exclusively sponsor the mobile app category.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Platinum Films has teamed up with Vue Entertainment to premiere the new season of “Matt Hatter Chronicles" at 81 Vue movie theaters across the U.K. this month.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Brand Licensing Europe has unveiled the judging panel for this year’s License This! challenge for new creative concepts.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
This year’s Brand Licensing Europe will be the largest in the event's 16-year history with close to 235 exhibitors set to appear, 55 of which are new.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
Saban Brands’ Power Rangers are in full force for the back-to-school season with plans for a mall tour in the U.K.
The British toy store Hamleys is planning a special boutique for the Moshi Monsters character Poppet.
Iconix Europe has signed a new DTR deal with the department store Karstadt to bring London Fog to Germany.
Ink has appointed Rizon Studios Licensing as Subway Surfers' newest sub-agent in the U.K. and Ireland.
Atlantyca Entertainment has unveiled the first product in the line of Geronimo Stilton beauty products, a perfume.
DHX Media has acquired Ragdoll Worldwide from BBC Worldwide for £17.4 million (approximately $27.7 million).
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Following BBC Worldwide’s restructure earlier this year, David Weiland, executive vice president for Western Europe, has unveiled his team.
GD Entertainment Fund has signed its first multi-project deal to co-finance a slate of original Imira Entertainment programming.
Warner Bros. Consumer Products EMEA has announced plans to hold an awards ceremony at BLE to recognize its top licensing partners.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.