Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Lawless Entertainment has introduced Bonnie Boat & Friends, an all-new original preschool brand for animated series co-production and licensing.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Beano has created a bespoke 32-page collector’s edition comic book that will be available exclusively in the The Daily Mirror and Trinity Mirror Nov. 1.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
Studio 100 International and Buzz Studios have released its first feature film, Maya the Bee: Movie, in select markets.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Flying Bark Productions will co-produce the new of “Heidi” television series with France’s Studio 100 Animation.
Nurture Rights has appointed Paul Lamond Games as the U.K. licensee for Dinosaur Roar! puzzles and games.
Sony Computer Entertainment Europe has tied up a multi-property partnership with Bioworld Europe for apparel and accessories.
DHX Media has hired brand and marketing executive Tor Bushell in the role of brand director as it ramps up its licensing activity.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Zodiak Kids CP, Paris’ Saddle Club brand (a.k.a. Grand Galop) co-sponsored the French equestrian event, Salon du Cheval de Paris, Saturday.
Brand Licensing Europe marked its 15th year with a bang, debuting a new show floor layout and hosting more visitors at London’s Olympia than ever before.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
DreamWorks Classics has inked a series of global broadcasting deals for the animated series “Team Franco.”
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