Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
ITV Studios Global Entertainment has acquired the U.K. licensing rights for "OddBods," the animated kids’ comedy series from One Animation.
This year at Brand Licensing Europe Imperial War Museums will unveil its new collaboration with Wayne Hemingway and the HemingwayDesign team.
Bulls Licensing will launch a new digital tool for licensors and licensees to aid in the brand building experience at Brand Licensing Europe this week.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Disney has tapped IMC Toys for a toy line inspired by its upcoming animated preschool series “Mickey's Roadster Racers.”
Striker Entertainment, the worldwide licensing agency for It’s Happy Bunny, has appointed Lisle International to represent the Jim Benton brand in the U.K.
Penguin Ventures has partnered with Liberty Art Fabrics Interiors for a range of fabric and paper designs inspired by three vintage Ladybird books.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
DreamWorks Animation has extended its relationship with The Leomil Group to include apparel and accessories. for the upcoming feature film Trolls.
The Pokémon Company International is planning a limited time "character distribution" of the Mythical Hoopa at Game stores in the U.K.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
Ink Global introduced two new animation series–“D6” and “Zafari"–and continued to sell its hit series “Masha and The Bear” at MIPCOM this week.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
The Beano and DC Thomson Consumer Products announced the first ever The Beano menswear line exclusively on fashion online store Asos this month.
Twentieth Century Fox Consumer Products and jeweler The Great Frog have unveiled a jewelry collection featuring the imagery of the FX show “Sons of Anarchy.”
Brand Loyalty has appointed Marie-Laure Marchand to the newly created position of licensing director.
Cartoon Network has collaborated with Dr. Martens on a limited edition range of boots for adults and children inspired by the animated comedy series "Adventure Time."
Perry Ellis International has entered into an agreement with 33 Joints for men's footwear under the Farah Vintage and Farah Classic brands.
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