Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Spanish pastry company Panrico has teamed up with Cartoon Network's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Saban Brands’ animated TV series “Digimon: Fusion will air on Yep! on ProSieben MAXX in Germany this November.
Mercis and Telescreen (part of the m4e group of companies) have sold the TV series “Miffy’s Adventures Big and Small” to ABC4Kids and Dutch public broadcaster KRO.
Vme Media and BRB Internacional will now reach local Hispanic audiences in the U.S., in a deal made at this year’s MIPCOM.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Publishing brand Belle & Boo has appointed Alicom as its licensing agent in the Nordics.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
U.K. families celebrated The Very Hungry Caterpillar by picking the 10 foods they would choose for the hungry caterpillar.
Viz Media Europe is bringing its new TV series “Tenkai Knights” to Italy on the Discovery Italy free-to-air channel K2.
ZDF Enterprises has secured a number of new international sales for preschool series “Q Pootle 5.”
Disney Junior has signed a new a new broadcast distribution agreement for Saban Brands’ “Julius Jr.” in Italy.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
Signature Publishing is promoting GP Flairs’ modeling brand Plasticine in its children’s magazines over the next three months.
Lazy Oaf has launched a new of Garfield-branded apparel for men and women in a deal brokered by Bulldog Licensing.
Registration is now open for Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia exhibition hall.
Marvel and Tesco have partnered on a fully integrated retail campaign in the U.K. for the box office hit The Amazing Spider-Man 2.
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