Brand Licensing Europe's Darren Brechin gives attendees the top 10 highlights of the upcoming event.
Maurizio Distefano Licensing has been appointed to manage the licensing program for one of Italy's top fashion brands, Camomilla Milano.
Ink Global has unveiled a new animated television property, "The Mojicons," inspired by the modern digital world.
MGL Licensing is looking to expand the Shell Rummel design brand across all product categories.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Brand Licensing Europe has unveiled its biggest ever educational program, which this year will feature 25 free sessions across the Licensing Academy and the Brands & Lifestyle Theatre.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Swedish media companies Bulls Press and Happy L-Lord have joined forces to develop a new slate of 3D web services and online solutions for Bulls' brand portfolio.
Sun City is planning a line of branded apparel and accessories in France for Twentieth Century Fox's upcoming film Ice Age 5: Collision Course.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Channel 5’s Milkshake! will broadcast “Wanda and the Alien” starting this month.
Anderson Entertainment has signed a licensing agreement with ITV to produce a range of limited edition collectibles over the next three years.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
Amelie Govett has joined the marketing agency Brand and Deliver as licensing and sponsorship director.
Sainsbury’s has inked an exclusive three-year partnership with Centum Books to develop a range of books aimed at children from birth to 7-years-old.
DHX Brands has appointed a swath of new U.K. licensing partners for the upcoming rebooted “Teletubbies” TV series.
International media organization and IP owner Coolabi Group will showcase its robust roster of brands at BLE this week, and unveil new "Clangers" characters.
DCD Publishing has signed on to represent "London’s Pop-Up King" chef Jimmy Garcia.
Bulldog Licensing has tapped Roy Lowe and Sons for a new range of socks featuring the cartoon cat Garfield.
The winner of the License This! competition for new creative concepts was chosen Thursday in front of a live judging panel on the last day of Brand Licensing Europe.
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