Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
AMC Networks and BBC Worldwide have announced a new long-term partnership that will see AMC take an equity stake in the cable channel BBC America.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Flying Bark Productions will co-produce the new of “Heidi” television series with France’s Studio 100 Animation.
Nurture Rights has appointed Paul Lamond Games as the U.K. licensee for Dinosaur Roar! puzzles and games.
Sony Computer Entertainment Europe has tied up a multi-property partnership with Bioworld Europe for apparel and accessories.
DHX Media has hired brand and marketing executive Tor Bushell in the role of brand director as it ramps up its licensing activity.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Zodiak Kids CP, Paris’ Saddle Club brand (a.k.a. Grand Galop) co-sponsored the French equestrian event, Salon du Cheval de Paris, Saturday.
Brand Licensing Europe marked its 15th year with a bang, debuting a new show floor layout and hosting more visitors at London’s Olympia than ever before.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
DreamWorks Classics has inked a series of global broadcasting deals for the animated series “Team Franco.”
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