Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
Outfit7 has partnered with SuperAwesome's Future8 Awards for digital creators to exclusively sponsor the mobile app category.
Aadrash has appointed MJA licensing as its licensing agent in France for the Purple Turtle book series.
Platinum Films has teamed up with Vue Entertainment to premiere the new season of “Matt Hatter Chronicles" at 81 Vue movie theaters across the U.K. this month.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Ubisoft has once again teamed up with Bioworld Europe to develop fashion lifestyle products for the next iteration of the Assassin's Creed video game franchise.
Brand Licensing Europe has unveiled the judging panel for this year’s License This! challenge for new creative concepts.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
This year’s Brand Licensing Europe will be the largest in the event's 16-year history with close to 235 exhibitors set to appear, 55 of which are new.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
TF1 has picked up Saban Brands’ “Julius Jr.” and TF1 Licences will serve as the brand’s licensing agent in the region.
Hugo Games has released its latest app featuring the classic character Hugo the Troll, while Limo Licensing works to grow the brand.
Hoho Rights will launch its new girls’ fashion brand Mimi & Bibi at Brand Licensing Europe in London this October.
The Mary Evans Picture Library has added new imagery and artists to its portfolio as it readies for Brand Licensing Europe.
Bulldog Licensing has inked three new deals in the U.K. for the mobile gaming franchise Plants vs. Zombies.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Lisle International has announced new collaborations for The Trash Pack with the official Trash Pack kids’ magazine in the U.K.
Zodiak Kids will serve as the French sub-agent for d-rights’ boys’ action property B-Daman Crossfire.
Santoro London has signed a new deal with United Colors of Benetton’s Undercolors brand for a range featuring its Mirabelle brand.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.