Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Lawless Entertainment has introduced Bonnie Boat & Friends, an all-new original preschool brand for animated series co-production and licensing.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Beano has created a bespoke 32-page collector’s edition comic book that will be available exclusively in the The Daily Mirror and Trinity Mirror Nov. 1.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
Studio 100 International and Buzz Studios have released its first feature film, Maya the Bee: Movie, in select markets.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
Imira Entertainment has launched a library of five new apps based on its animated series, “Sandra, The Fairytale Detective.”
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
Bulldog Licensing has sown the seeds of a new deal for the CBeebies character Mr. Bloom with fancy dress supplier Little Babas.
Redan Publishing and Entertainment One are extending their publishing partnership with plans for the first digital Peppa Pig magazine.
British boy band Union J has signed its 25th U.K. licensing partner in five months with a little help from Stephen Mills, the band’s licensing manager.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
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