Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
AMC Networks and BBC Worldwide have announced a new long-term partnership that will see AMC take an equity stake in the cable channel BBC America.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
Me to You, the brand behind Tatty Teddy, has signed up as the charity partner for non-profit Have A Heart’s Live Artist of the Year event.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
Brand Licensing Europe has moved its 2014 exhibition forward one week from the previously announced dates to avoid a conflict with MIPCOM.
Rocket Licensing has announced two new licensees for The World of Eric Carle’s The Very Hungry Caterpillar in the U.K.
Viacom International Media Networks has named Oliver Nitz as senior vice president of mobile brand licensing.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
This year’s “Doctor Who” Christmas special will mark the end of the Eleventh Doctor, as Matt Smith is replaced by Peter Capaldi.
Aadarsh has tapped independent licensing agency Bruno Productions to represent its preschool brand Purple Turtle in the Netherlands.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
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