Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Kate Spade New York and Jack Spade are making their first foray into childrenswear with a new limited edition line of apparel and accessories at GapKids.
V&S Entertainment has announced a new deal with Edicolandia Junior in Italy for novelty items featuring “Everything’s Rosie.”
The British media company UKTV is entering the world of licensing in a new partnership with Evolution Europe and Rizon Studios Creative.
m4e has picked up “B-Daman Crossfire” for its TV platform and will also represent the brand for licensing in German-speaking territories.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
The Portuguese version of Rainbow’s Winx Club magazine is celebrating its 100th issue this month with Winx cruise giveaway.
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
Rainbow has teamed up with 90 Smyk stores in Poland to offer a Winx Club promotion.
Studio 100’s CGI-animated series “Maya the Bee” will arrive in the U.K. on Tiny Pop Jan. 6.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Aardash continues to add to the roster of regional agents for its publishing and educational brand Purple Turtle.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.