Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
C3 Entertainment has signed a deal with Star Cutouts for The Three Stooges-branded cutouts and face masks.
Fifty Shades of Grey continues to expand its empire with the launch of the official lingerie collection at Target in Australia.
Flying Bark Productions will co-produce the new of “Heidi” television series with France’s Studio 100 Animation.
Bulldog Licensing’s North American sister company is taking on the Garfield brand in the U.S. and Canada.
The British media company UKTV is entering the world of licensing in a new partnership with Evolution Europe and Rizon Studios Creative.
Nickelodeon has picked up 40 episodes of the game show “Go Viral” (working title) from Ryan Seacrest Productions.
Branding executive Nicole Burt has joined the talent and media firm APA.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
Celebrity interior designer Jennifer Adams is launching two new lines of bath products and accessories.
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