Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
The Licensing Shop has hired Alexandra Ries to support the retail strategy and development of the burgeoning Shopkins licensing program in the U.S. and Canada.
Penguin Ventures has appointed Thomas Merrington as Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Toei Animation has started production on the first new "Dragon Ball" television series in 18 years, "Dragon Ball Super."
Voting for the annual LIMA awards is now open for members of the Licensing Industry Merchandisers' Association.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
Cartamundi is planning for a cold summer with the launch of a three-in-one pack of card games inspired by Disney’s Frozen.
Actress Reese Witherspoon has launched a new lifestyle brand inspired by her Southern roots, called Draper James.
Newly formed licensing agency Vivid Art Agency has signed fine artist Judith Lynn as its first client.
The CBBC show “Wolfblood” has a secured a licensing agreement with publishing company Bonnier via agent Bulldog Licensing.
PercyVites has added two new brands to its roster of characters for digital party products–Nelvana Enterprises' “Max & Ruby” and Feld Entertainment's Monster Jam.
Discovery Channel has teamed with Tapinator and HyperPower Game Group to launch "Deadliest Catch: Seas of Fury Mobile Game," based on the hit TV series.
Studio 100 Media and Universum Film are extending their long-term collaboration to release Princess Emmy-The Movie.
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