Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
ITV Studios Global Entertainment has acquired the U.K. licensing rights for "OddBods," the animated kids’ comedy series from One Animation.
This year at Brand Licensing Europe Imperial War Museums will unveil its new collaboration with Wayne Hemingway and the HemingwayDesign team.
Bulls Licensing will launch a new digital tool for licensors and licensees to aid in the brand building experience at Brand Licensing Europe this week.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Disney has tapped IMC Toys for a toy line inspired by its upcoming animated preschool series “Mickey's Roadster Racers.”
Striker Entertainment, the worldwide licensing agency for It’s Happy Bunny, has appointed Lisle International to represent the Jim Benton brand in the U.K.
Penguin Ventures has partnered with Liberty Art Fabrics Interiors for a range of fabric and paper designs inspired by three vintage Ladybird books.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
In anticipation of the July 10 release of Universal's Minions, Build-A-Bear Workshop has debuted a collection of customizable Minions plush, featuring Kevin, Stuart and Bob.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
Lawless Entertainment has been appointed as worldwide representative for television co-production and distribution of Blabla Kids.
Production studio STX Entertainment has launched a new family and animation division and the first property it will develop will be Pretty Ugly's Uglydoll character.
Toys ‘R’ Us has named David A. Brandon to succeed Antonio Urcelay as the company's chairman and chief executive officer, effective July 1.
The London Natural History Museum has signed a roster of new licensees to create product inspired by its science and collections.
Four branding veterans have joined forces to launch the new global brand management and development consortium–Prominent Brand + Talent–and formed a strategic alliance with fellow LA-based firm Epic Rights.
Discovery Consumer Products, the licensing arm of Discovery Communications, has expanded the role of Doris Miller to run retail sales and business development worldwide.
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