Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
A select group will get a chance to experience Cartoon Network Amazone in Bang Saray, Thailand before the park opens to the public.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
Lawless Entertainment and Dina Asia Pacific Company have concluded a deal with toddler product developer Bei Lu of Shanghai on behalf of Suzy’s Zoo.
Hasbro and Ubisoft announced the launch of the Hasbro Game Channel which will begin airing on game consoles this fall.
Luxottica and Chanel have signed a new license agreement for the exclusive development, manufacture and worldwide distribution of Chanel prescription frames and sunglasses through 2018.
Warner Bros. Consumer Products and Party City and have teamed up to celebrate Scooby-Doo’s birthday with the release of a new line of Scooby-Doo partyware.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
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