Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
The creators of the blog “Snob Essentials” have partnered with Artisan House to create their debut handbag collection.
Rainbow is collaborating with the kids’ website CitizenKid to host four Winx Club treasure hunts at parks across France later this month.
4K Media is celebrating the launch of the new Yu-Gi-Oh! website in the U.S. with a sweepstakes for four prize packages of Yu-Gi-Oh! merchandise.
Warner Bros. and Tonner Doll have tapped a slate of high-end fashion and costume designers to create one-of-a-kind looks for Tonner’s 22-inch dolls.
Conde Nast Entertainment and its food website Epicurious have launched the new web series “Epicuriousity.”
Heidi Kenney, creator of the Yummy collectibles brand, has appointed Infinity Licensing to represent her new home furnishing brand, HappyWorld.
Rovio Entertainment is building up its Consumer Products Licensing unit with a ew group of seasoned executives.
Rubie’s Costume Company, under license from Warner Bros. Consumer Products, has launched a range of costumes based on Godzilla.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
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