Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Stan Lee's Comikaze opens its doors today just in time for trick-or-treating and a full weekend of chances to dress up.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Lawless Entertainment has introduced Bonnie Boat & Friends, an all-new original preschool brand for animated series co-production and licensing.
Iconix Brand Group and it board of directors has appointed Sue Gove as an independent director of the company.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
American Greetings Properties has debuted a new direct-to-retail deal for Strawberry Shortcake children’s apparel, bedding and accessories.
ITV Studios Global Entertainment is ready for a banner year with a number of new and returning shows leading its licensing pushes.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
King Features has renewed it agreement with Iron Gut Publishing for limited edition collectible artwork featuring Betty Boop in the U.K.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
ITV Studios Global Entertainment has appointed Anya Hollis as vice president of agents.
Following a 1 percent decline in the U.K. toy sector in 2013, this year will see a turnaround and even moderate growth.
Registration is now open for Licensing Expo 2014, the world’s largest trade show dedicated to brand, character, entertainment, fashion and art licensing.
150-year-old ammunition and firearms brand Winchester is now available for licensing via the online brand licensing network iQ License.
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