2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Retailer Meijer has teamed with lawn care and garden brand Scotts-MiracleGro to create a Garden Marketplace inside 27 of its stores across the Midwest.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Jewel Branding & Licensing has partnered with Prestige Paints to launch a new collection featuring brands such as the New York Botanical Garden and Shell Rummel.
Greeting card designer The London Studio is shifting its business toward a licensing model to allow founder Soula Zavacopoulos more time for creative development.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards Thursday in London to celebrate the top collaborations from the past year.
Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.
Ubisoft has gathered a slate of licensees for “Watch Dogs”-inspired apparel and accessories in the U.S. and Canada.
Kids action brand Surf Sharks has partnered with VenDynamics for educational collector cards and stickers featuring the publishing brand.
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
Ink has appointed Simba Dickie as the master toy licensee for the award-winning Russian animated series “Masha and the Bear.”
Brand Squared Licensing, a division of communications and marketing firm Peppercomm, has added four new brands to its roster.
Marie Claire Paris has tapped P&L Global Network as its licensing agent in Central and South America.
Cherokee has appointed Copyright Promotions Licensing Group to represent Cherokee Global Brands in its European markets.
HIT Entertainment and Exim Technology are expanding the digital presence of Barney and introducing Fireman Sam in the region.
Lawyer Jennifer O'Neill has launched Trademark Transit to provide U.S. federal trademark services.
The Kellogg Company has appointed the Joester Loria Group to develop and execute a licensing program for its Pringles snack brand.
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