Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
The Kathy Davis art brand is set to introduce four new product lines in the home category and has promoted Sarah Van Aken as vice president of marketing.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Turner Broadcasting has picked up DHX Media's new CG reboot of the classic kids' cartoon "Inspector Gadget" across EMEA, Latin America and Asia Pacific.
Angry Birds celebrated its fifth “BirdDay” Thursday with a number of events in its home market of Finland and the launch of a new "Angry Birds" app episode.
Sesame Workshop has signed a deal with Jumbo Games to produce children’s puzzles and games for its new preschool series “The Furchester Hotel.”
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Aurora World has added 12 new ponies to its collection of My Little Pony plush, created under license from Hasbro.
Saban Brands has added the Australian fashion brand Mambo to its growing portfolio of lifestyle brands.
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