Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
Flair, the U.K. distributor of Moose Toys' collectible brand Shopkins, has unveiled plans to extend their product offering, in a deal brokered by Bulldog Licensing.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Brand Licensing Europe has unveiled a new layout for the 2016 event that will feature two central aisles, encouraging a free flow of visitors across the floor.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Turner Licensing has teamed with camouflage designer and licensor RealTree to develop a new line of gifting and specialty products.
Spirits company Wicked Tango and sports-entertainment brand Nitro Circus have signed an agreement that will see both companies enter into a fully integrated sponsorship arrangement.
Lucas Church, chairman of Endemol Shine U.K. and of Endemol Shine Group’s commercial board, will leave the company this fall.
Bulls Licensing will once again represent The Smurfs for licensing in the Nordic countries.
The British Postal Museum & Archive has appointed Heritage Licensing to represent its collections for licensing, many for the first time.
Parragon and Disney Publishing Worldwide have released The Isle of the Lost: A Descendants Novel, in the U.K.
Quick-service restaurant Kentucky Fried Chicken is launching three promotional activations in San Diego, Calif., this week in conjunction with Comic-Con.
LEGO artist Nathan Sawaya has joined forces with Warner Bros. Consumer Products to create the world’s largest collection of DC Comics-inspired LEGO artwork.
Discovery Consumer Products has partnered with Apax Group to develop the first-ever Discovery Adventures Park and Discovery Destinations Hotel in China.
This year Target is tapping into the power of social media for its back-to-school marketing campaign, which will feature a number of digital celebrities.
Saban Brands has named Janet Hsu as its new chief executive officer, filling the shoes of former president Elie Dekel, who stepped down from the company July 8.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.