Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
At this year’s Licensing Expo, the Ministry of Culture of Taiwan is sending 10 delegate exhibitors to represent not only Taiwan, but also all of Asia.
Sony and Titan Merchandise have announced plans for a line of Breaking Bad vinyl figures.
Warner Bros. Consumer Products has brought a slate of primetime TV brands to Licensing Expo this week.
Joy Tashjian Marketing Group has been appointed as the licensing agent for Over Active Imagination’s Enchantails brand.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Bulldog Licensing Inc, the new U.S. arm of British agent Bulldog Licensing Ltd, s exhibiting at Licensing Expo for the first time this year.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
The Santa Clara Stadium Authority has signed a multi-year venue partnership for the Levi’s Stadium with Feld Motor Sports' Monster Jam events.
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