Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Kate Spade & Company is expanding its presence in the home category with four new licensing partnerships for the Kate Spade New York brand.
Viacom International Media Networks has made a flurry of new sales of Nickelodeon animation to broadcasters across China, Malaysia, Thailand and the Philippines.
Lisa Hryniewicz has teamed with Zor Creations for a line of bespoke jewelry and accessories inspired by the publishing-based transmedia property The Red Harlequin.
Iconix Brand Group has acquired the remaining 50 percent of its joint venture Iconix China from partner Novel Fashion Brands Limited for $56.4 million.
Nintendo has entered into a strategic partnership with mobile game developer DeNA for game apps based on its IP and to launch a new multi-device gaming service.
4K Media has announced that Germany’s Yep! will air the latest installment in the Yu-Gi-Oh! franchise, “Yu-Gi-Oh! Arc-V.”
Hypermarket chain Meijer has launched a Skechers concept store inside its Knapp's Corner Meijer store in Grand Rapids, Mich.
The Bologna Licensing Trade Fair has launched Licensing Prospect Day, a networking event that aims to introduce Italian manufacturing companies to licensing.
Saban Brands has acquired another new brand for its burgeoning portfolio of fashion and lifestyle properties–the Australian surf brand Piping Hot.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
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