Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
The International Licensing Industry Merchandisers' Association is now accepting nominations for the LIMA Licensing Industry Hall of Fame.
Design brand The Wisdom of Kids has partnered with Blueprint Collections for a line of stationery in the U.K.
Licensing consulting company TSG Brands has named Kimberly Awad as vice president of licensing acquisitions.
Canadian menswear company Samuelsohn has finalized its acquisition of Hickey Freeman assets from Authentic Brands Group.
Sina and NBA China have expanded their existing partnership to provide fans in China with unprecedented access to NBA content.
V&S Entertainment has appointed two new licensees in South Africa for Everything’s Rosie apparel, accessories and footwear.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Disney U.K. and Harrods are planning to launch the Cinderella-inspired Bibbidi Bobbidi Boutique at the department store later this month.
Redan Alchemy has appointed Golden Bear as the master toy partner for the iconic British kids’ brand The Sooty Show.
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