The exclusive story of how CAA-GBG became the world's largest brand management company and licensing agency, its impact on the licensing sector and its potential for growth.
As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
“Pingu,” a British-Swiss TV series created in 1986, will launch an exclusive capsule collection in collaboration with British designers Phiney Pet and The Rodnik Band.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Character World has appointed Tony Lewis to the role of U.K. sales director.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Authentic Brands Group’s global racquet sports brand, Prince, has extended its partnership with three-time World Champion squash player Ramy Ashour as a global brand ambassador.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Cartoon Network has launched the Cartoon Network Imagination Studios Awards, a competition that gives kids the chance to have their creations shown on the channel.
Ree Drummond, creator of "The Pioneer Woman" blog and Food Network host, has launched a collection of modern country housewares exclusively at Walmart.
The Camuto Group has partnered with Ellen DeGeneres' new lifestyle brand ED to create a line of casual and athletic footwear.
Manchester United has appointed South Korean footwear brand Sbenu as the club’s official casual footwear partner in the country.
Rocket Licensing has been appointed to manage the licensing campaign for the upcoming Ghostbusters reboot in the U.K. and Ireland on behalf of Sony Pictures.
Sequential Brands Group has acquired the apparel brand Joe’s and certain related assets for $67 million and tapped Global Brands Group as the core licensee.
The BBC launched "The Doctor Who Game Maker," a digital game that allows fans to create and share their own adventures in time and space.
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