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As the National Football League prepares to kick off the 2016-17 season, Natara Holloway of the NFL shares how the organization has changed its merchandising initiatives based on its consumers’ needs.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Cherokee Global Brands, in partnership with Ahold Czech Republic, has launched a range of Cherokee-branded products in 80 locations of Ahold’s hypermarket retail chain Albert.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
“Pingu,” a British-Swiss TV series created in 1986, will launch an exclusive capsule collection in collaboration with British designers Phiney Pet and The Rodnik Band.
Sears has revealed its plans to expand its apparel offerings with the launch of Showcase at Sears, a shop-in-shop experience featuring more than 10 brands from Europe and Latin America.
Character World has appointed Tony Lewis to the role of U.K. sales director.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Authentic Brands Group’s global racquet sports brand, Prince, has extended its partnership with three-time World Champion squash player Ramy Ashour as a global brand ambassador.
The National Football League has partnered with Lulu DK Tattoos for a line of jewelry-inspired temporary tattoos featuring all 32 NFL teams.
On Sept. 10 the H by Halston collection will debut exclusively on QVC.
Perry Ellis International is taking back control of the Perry Ellis men's bottoms and accessories businesses in Canada.
In its search for the next generation of talent, Disney XD will look no further than fellow Walt Disney Company subsidiary Maker Studios.
The creators of the PBS Kids series "Peg + Cat," are celebrating the release of the brand's first picture book with two storytelling events in New York City.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Turner Broadcasting has signed a new co-production agreement with Synergy Media and Studio Goindol, marking the network’s biggest-ever animation project in Korea.
Apple TV announced Wednesday that as part of its new Apple TV update, several Activision games would now be available via the smart TV platform.
Cupcake Digital has released the official Hotel Transylvania 2 storybook app.
The Paseo Del Rio has appointed All American Licensing to develop a full range of consumer products for The River Walk in San Antonio, Texas.
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