Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
ZDF Enterprises and its broadcast partner ABC Australia have picked up the new preschool series “Q Pootle 5” from Snapper Productions.
Spin Master Entertainment and ShoPro have debuted their new TV series, “Tenkai Knights,” on Teletoon in Canada.
Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.
Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.
Disney XD Canada is readying for the world premiere of its first-ever original movie, the zombie thriller Bunks.
Warner Bros. will return to BLE this year with a licensing lineup of heroic proportions, highlighted by new offerings for DC Comics.
The Copyrights Group Limited has appointed The Joester Loria Group to represent The Snowman brand in the U.S. and Canada.
U.K. animal charity Battersea Dogs & Cats home has launched a new line of pet toys in partnership with Rupert’s Pet Shop.
FremantleMedia Kids & Family Entertainment has appointed four new licensing agents and three new toy distribution partners for “Tree Fu Tom.”
Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.
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