The dream of one young man, his passion for comics and creativity has evolved into one of the world’s largest licensors and animation studios.
In honor of International Day of Friendship Thursday, Hasbro's My Little Pony brand celebrated famous friendships with a collection of crossover figures.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
Disney Consumer Products and Interactive Media has released the new app “Cars Daredevil Garage,” which lets fans scan Mattel diecast cars.
Marriott International has signed on as the official hotel of several marquee National Basketball Association events around the world.
Former Nickelodeon executive Rich Magallanes has joined Saban Brands as senior vice president of development and production.
Children's app creator Cupcake Digital has introduced the subscription content service "NetKids Digital Entertainment Network."
Australia-based toymaker Moose Toys worked with local police in Yiwu, China, to combat counterfeits of its Shopkins toy brand.
Off-price apparel and homewares retailer TJX Companies acquired the Australia off-price women's wear chain Trade Secret for AUD $80 million.
Lawless Entertainment has been appointed as the North American licensing representative for Toon Goggles' "Eddie is a Yeti."
Celebrity designer Nikki Chu has teamed with Jaipur to create a new home accents collection, in a deal brokered by Jewel Branding and Licensing.
Splash Entertainment has concluded a deal with Sony Pictures Television’s U.K. kids' channel Pop to bring "Sabrina: Secrets Of A Teenage Witch" to screens in the country.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
USA Boxing has named Under Armour as its official performance partner in a deal that will see the apparel brand provide head-to-toe apparel and footwear.
In celebration of the newly discovered Dr. Seuss book What Pet Should I Get?, Barnes & Noble is hosting a series of themed events at book stores across the U.S.
Sesame Workshop has produced a new Spanish-language series, "Sesame Amigos," exclusively for Univision that will premiere Aug. 1.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
IMC has launched its own influencer marketing division, built on the platform established by its sister company, Vibrant Nation.
Ice cream chain shop Baskin-Robbins will release a line of limited-edition treats featuring Oreo cookies.
Virgin Galactic will work with global book publisher DK to create seven exclusive titles over the next two years.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
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