Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
The Licensing Shop has hired Alexandra Ries to support the retail strategy and development of the burgeoning Shopkins licensing program in the U.S. and Canada.
Penguin Ventures has appointed Thomas Merrington as Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Novel Entertainment has tapped Fashions U.K. to create a new line of "Horrid Henry"-branded apparel, in a deal brokered by Novel’s licensing agent Caroline Mickler.
The Reader’s Guild has signed a licensing agreement with Reader’s Digest Association to publish and promote the backlist of the brand Reader’s Digest Condensed Editions.
Disney Consumer Products has collaborated with cosmetics brand E.l.f. and eyelash brand Ardell to launch a limited edition beauty line inspired by Frozen's Elsa.
Warner Bros. Consumer Products has teamed with Fit For Sport in the U.K. to offer a series of Looney Tunes-themed activity camps.
Nickelodeon Viacom Consumer Products is helping SpongeBob get ready for summer with new apparel deals in Russia, CIS and Italy.
Classic gaming company Atari has launched its new wellness app, "Atari Fit," for iOS and Android devices.
DeAPlaneta Group, parent company of DeAPlaneta Cine and Planeta Junior, has appointed Pío Vernis as its new marketing director.
Multiplatinum singer Fergie has released a new addition to her Outspoken fragrance line with Avon.
Saban Brands has teamed with Frisky Nineteen to create a new line of kids’ footwear and accessories featuring "Power Rangers Dino Charge."
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.