Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
The Licensing Shop has hired Alexandra Ries to support the retail strategy and development of the burgeoning Shopkins licensing program in the U.S. and Canada.
Penguin Ventures has appointed Thomas Merrington as Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Spirits company Wicked Tango and sports-entertainment brand Nitro Circus have signed an agreement that will see both companies enter into a fully integrated sponsorship arrangement.
Lucas Church, chairman of Endemol Shine U.K. and of Endemol Shine Group’s commercial board, will leave the company this fall.
Bulls Licensing will once again represent The Smurfs for licensing in the Nordic countries.
The British Postal Museum & Archive has appointed Heritage Licensing to represent its collections for licensing, many for the first time.
Parragon and Disney Publishing Worldwide have released The Isle of the Lost: A Descendants Novel, in the U.K.
Quick-service restaurant Kentucky Fried Chicken is launching three promotional activations in San Diego, Calif., this week in conjunction with Comic-Con.
LEGO artist Nathan Sawaya has joined forces with Warner Bros. Consumer Products to create the world’s largest collection of DC Comics-inspired LEGO artwork.
Discovery Consumer Products has partnered with Apax Group to develop the first-ever Discovery Adventures Park and Discovery Destinations Hotel in China.
This year Target is tapping into the power of social media for its back-to-school marketing campaign, which will feature a number of digital celebrities.
Saban Brands has named Janet Hsu as its new chief executive officer, filling the shoes of former president Elie Dekel, who stepped down from the company July 8.
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