Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Hasbro is putting the spotlight on its range of top franchises this week at Brand Licensing Europe including Transformers, My Little Pony and more.
Entertainment One continues to bolster its lineup of best toy partners for "Peppa Pig" in the U.K.
Activision Publishing arrives at Brand Licensing Europe with new offerings for top properties including "Skylanders," "Call of Duty," "Destiny" and "Guitar Hero."
Cartoon Network Enterprises has joined forces with Panini to launch a new Cartoon Network magazine.
Disney is welcoming new characters and content to the family with the launch of two new preschool TV series–“Goldie & Bear” and “The Lion Guard.”
ITV Studios Global Entertainment is showcasing an expand portfolio of owned and third-party brands this year at Brand Licensing Europe.
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
Crystal Palace Football Club has appointed CPLG to help build its merchandise licensing program in the U.K.
Aardman has partnered with Steiff Teddy Bears for a limited edition collectible Gromit plush in the U.K. and Eire.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
DC Thomson has made a new addition to its partnership with Gibsons–The Beano Past and Present 1000-piece jigsaw puzzle, now available on Amazon.
Discovery Channel has teamed up with Delivery Agent to develop an omni-screen commerce campaign centered on Shark Week, on air this week.
Attendees at Comic-Con International this week will be among first in the world to play the new Activision games "Skylanders SuperChargers Dark Edition."
Construction equipment manufacturer JCB has partnered with a number of family destinations across the U.K. for a range of JCB Kids experiential activities.
SpongeBob SquarePants is swapping out his iconic brown trousers for pair of denim ones in support of the U.K.'s Jeans for Genes campaign.
Brand management company Bluestar Alliance has acquired the trademarks of Limited Too and is planning to bring the tween retailer back to market through licensing.
Rainbow has sold season five and six of its "Winx Club" series to South African free-to-air broadcaster ETV.
Rainbow has teamed with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support campaigns to prevent breast cancer.
The Australian Broadcasting Corporation's commercial division has decided to close its standalone ABC Shops as part of a new retail strategy.
My Gym Children’s Fitness Center has incorporated the children’s toy line Oball into its fitness curriculum as part of a three-month program across locations in the U.S.
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