Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Twentieth Century Fox Television has teamed with fashion label Hood By Air for a new line based on the hip-hop drama "Empire."
Paws, Inc. has partnered with the Los Angeles, Calif.-based architectural firm MCM Group to develop a series of Garfield-themed children's education and activity centers in China.
Lawless Entertainment has teamed with the National Breast Cancer Foundation for a promotion featuring its Suzy's Zoo brand.
DC Thomson has signed a deal with DHX Brands handle the magazine publishing rights for the new CBeebies show "Twirlywoos."
Stan Lee’s Comikaze Expo saw the biggest attendance numbers in its five-year history when it took place Halloween weekend in Los Angeles.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
Warner Bros. Consumer Products has partnered with Icon Heroes for a line of office accessories inspired by the DC Comics franchise.
Baby brand aden + anais and global AIDS charity (RED) have launched a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe.
Entertainment One Licensing has unveiled new consumer products and broadcasting deals for "Peppa Pig" in Asia.
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