Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Early holiday promotions, the continued growth of online shopping and an improving economy changed the way millions of people approached Black Friday.
FremantleMedia North America has tapped EVine Live to launch a new food-based TV series featuring seafood and other items inspired by the reality series “Deadliest Catch.”
The Joester Loria Group, global licensing agent for The World of Eric Carle, has appointed Team! Licensing to build the brand in Germany.
Australian retailer Woolworths has taken to the exclusive rights to the Australian technology solutions brand Hills.
Massive Audio has signed its first licensing deal with BBC Worldwide for Doctor Who audio products in North America.
Williamson-Dickie has tapped new licensee Whispering Smith to develop a line of premium men's apparel for the workwear brand.
Ubisoft has partnered with Sony Computer Entertainment to bring some of its top games and major franchises to the PlayStation4 in China.
Russian animated series “Masha and the Bear” is taking to the ice in 2015.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
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