Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Fam Brands' apparel brand Marika has released Marika Curves, a line of plus-size activewear.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Tommy Hilfiger Group and Safilo Group announced a five-year renewal of their global eyewear licensing agreement for Tommy Hilfiger ophthalmic and sunglass collections.
It’Sugar will introduce a line of “Saturday Night Live”-themed candy and novelty items celebrating 40 years of the TV show.
Bulldog Licensing has signed up GB Eye and Titan to join the licensing program for "Wolfblood," the children’s program of CBBC.
Aadarsh signed with Chinese children’s book publisher Hebei Children’s Publishing House to produce a line of books and products in China for Purple Turtle.
Sears Holdings has appointed former Tesco executive Alasdair James as president and chief member officer of Kmart.
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