Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Upper Deck has created a new card for a very special member of the Notre Dame Baseball team–Daniel Alexander, a 9-year-old battling cancer.
The guitar brand designed for girls, Daisy Rock, has appointed RJM Licensing to represent its brand.
Turner International's Cartoon Network companion channel, Boomerang, has launched in Malaysia on HyppTV.
Hasbro is partnering with Lionsgate to bring its My Little Pony franchise to the big screen.
Rainbow has signed a home entertainment deal for its upcoming new animated comedy "Regal Academy" (previously called "Royal Academy").
BBC Worldwide unveiled its Christmas product lineup at an event in London, Tuesday, featuring new offerings for "Hey Duggee," "Doctor Who" and other top shows.
The Sourcing at MAGIC trade show this week in Las Vegas, Nev., is hosting a number of Hollywood costume designers and stylists to discuss trends and techniques.
The Pokémon Company International and U.K. children’s broadcaster CITV have launched a nationwide competition to promote its new season.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
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