Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Knockout Licensing has renewed and extended several deals with key licensees for the TV series “Downton Abbey."
SEGA has announced that its new Sonic the Hedgehog animated series “Sonic Boom” will premiere on Cartoon Network in the U.S. Nov. 8.
CBS Consumer Products and Mitchell Gold + Bob Williams are extending the furniture collection inspired by TV drama "The Good Wife."
P&L Global Network has signed on to represent Colombian illustrator Catalina Estrada for licensing in Latin America.
The Animal Moon Parade, the first Deer Little Forest book, will be unveiled at Brand Licensing Europe this week.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
Nickeloden’s top shows continue to score licensing deals throughout the world.
Fashion legwear and sleepwear brand Hue has tapped Beanstalk as its licensing agent.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
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