Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Bulldog Licensing Inc, the new U.S. arm of British agent Bulldog Licensing Ltd, s exhibiting at Licensing Expo for the first time this year.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
The Santa Clara Stadium Authority has signed a multi-year venue partnership for the Levi’s Stadium with Feld Motor Sports' Monster Jam events.
Janna Markle has joined licensing and brand extension agency Brand Licensing Team as executive director.
The National Retail Federation estimates that food sales will reach $6.2 billion ($68.16 per household) this Independence Day.
John Stanley will take on overall leadership of Warner Bros. Digital Distribution U.K. and Warner Bros. Consumer Products U.K.
MAC Cosmetics and Twentieth Century Fox Consumer Products will debut the new The Simpsons limited-edition makeup line at San Diego Comic-Con.
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