Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Turner Broadcasting U.K. will launch truTV, a new general entertainment channel available via digital terrestrial free-to-air, in the U.K. this summer.
Disney Consumer Products has unveiled a wicked new collection of products based on the upcoming Walt Disney Studios film Maleficent.
Peanuts Worldwide has partnered with social game developer Beeline Interactive for the "Snoopy's Sugar Drop" app.
Mask-arade has unveiled a new line of WWE facemasks featuring well-known personalities of the professional wrestling league.
Italian lifestyle brand Lumberjack has appointed Turkish licensing agency Sinerji to represent its brand worldwide.
Nickelodeon has announced the nominees and categories for the inaugural Kids' Choice Sports awards show.
Scholastic Media’s TV series “Goosebumps” is now available on iTunes in Canada, the U.K. and Australia for the first time.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
Licensing agency The Brand Liaison has launched a new art licensing division in collaboration with Creatif Licensing.
Coty has tapped Li & Fung to distribute some of its power brands in China including adidas, Rimmel and Playboy.
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