Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Actress and entrepreneur Sofia Vergara has launched her second fragrance for women in partnership with Parlux Fragrances.
CBS Consumer Products will represent the merchandising rights both for the classic and current versions of the TV series "Hawaii Five-0" on behalf of the Freeman Estate.
Recently discovered original children’s book cover illustrations from the late Mary Gernat-How will be made available for licensing for the first time.
Dickies has joined forces with country music star Canaan Smith to launch the new Dickies Denim Collection.
Digital game publisher Gameloft and Hasbro have launched the "Trivial Pursuit & Friends" mobile game.
Canada's Studio Licensing has announced the acquisition of Canadian licensing rights to Emoji icons.
NBCUniversal International Formats has sold its hit unscripted format “Top Chef” to Cinemateli Content for the creation of "Top Chef Mexico."
Kids Preferred has introduced its new brand The Moodsters, featuring toys for young children that teach the fundamentals of feelings.
U.S.-based licensing agency Brandgenuity will expand its operations internationally this fall with the opening of Brandgenuity Europe.
Home retailer PBTeen is planning an exclusive product collection from YouTube star Meg DeAngelis based on the partners' recent DIY web series.
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