Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Since its launch in 2006, Wild Pumpkin Licensing International has grown to become one of Australia’s leading independent licensing agencies.
Girls’ fashion brand Flowers by Zoe has created a new apparel collection featuring Mattel's Barbie brand.
Meal delivery service Chef'd has teamed up with Meredith's food-focused social network Allrecipes for a new line of branded meal kits.
Imports Dragon will launch a toy line for the preschool series "Super Wings" in Canada that will hit shelves in 2016.
Toys 'R' Us annual gift guide and holiday catalog, the Great Big Toys 'R' Us Book of Awesome, will come to life through augmented reality for the first time ever this year.
Playboy Enterprises has launched a new limited release, a Playboy-inspired bottling of Blackheart Premium Spiced Rum–Blackheart Playboy Edition
The Collegiate Licensing Company has signed a six-year extension of its 31-year global partnership with the University of Nebraska.
Target will introduce a new 10 Days of Deals promotion from Nov. 22 to Dec. 1 leading up to its Black Friday pre-sale and sale events on Nov. 23 and 24.
Discovery Networks Latin America/U.S. Hispanic has picked up m4e's new CGI-animated series “Wissper” (52 x 7).
Entertainment One is building its licensing program for the evergreen preschool animation series “Peppa Pig” in France.
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