Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Stan Lee's Comikaze opens its doors today just in time for trick-or-treating and a full weekend of chances to dress up.
Sanrio kicked off the first-ever Hello Kitty convention Thursday at the Geffen Contemporary at MOCA in Los Angeles, Calif.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Lawless Entertainment has introduced Bonnie Boat & Friends, an all-new original preschool brand for animated series co-production and licensing.
Iconix Brand Group and it board of directors has appointed Sue Gove as an independent director of the company.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.
Perry Ellis International is bringing its women’s sportswear brand Rafaella to a new category–accessories.
Summit Entertainment has acquired the rights to Rachel Renee Russell’s best-selling book series Dork Diaries.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Jeffrey Gennette, who has served for the past five years as Macy’s chief merchandising officer, has been elected president, in a possible succession move.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Hasbro has announced the top five "house rules" from fans that will be featured in future Monopoly games.
Dunkin’ Donuts is ringing in spring with Peeps donuts, available now for a limited time across the U.S.
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