Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Bulldog Licensing has made two new additions to the burgeoning licensing program for the CBBC fantasy drama “Wolfblood.”
Drexel University has extended its partnership with The Collegiate Licensing Company, the licensing affiliate of IMG College.
The “Destination Star Trek” exhibition is gearing up for its second visit to London later this year.
“Star Trek: The Exhibition” is navigating toward the EMS Exhibit Center in Bloomington, Minn.’s Mall of America with an arrival date of May 16.
Saban is teaming with Lionsgate to develop the first-ever feature film based on Power Rangers and has launched a new film distribution division.
Fragrance brand Axe is teaming up with 20th Century Fox's X-Men: Days of Future Past for a range of limited edition gift sets.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
FremantleMedia Kids & Family Entertainment has teamed with travel operator Thomas Cook to bring Tree Fu Tom to resorts this summer.
The top kids’ content creators in the business gathered in Cannes, France, in April to showcase their new offerings and extend the reach of their top series.
Zodiak Kids and game developer Cupcake Digital have released a new Tickety Toc app based on the preschool series.
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