Brand Licensing Europe hosted its biggest show ever this October, marked by increases in both the number of exhibitors and attendees.
Marvel has partnered with TinyCo to release the new mobile game “Marvel Avengers Academy” on the App Store and Google Play.
20th Century Fox has teamed with the British football team Manchester United to help promote its upcoming films during the team’s home games.
VTech Holdings has agreed to acquire fellow kids' technology brand LeapFrog Enterprises for $72 million.
The Royal Horticultural Society’s licensees will be out in full force at this year’s Spring Fair at Birmingham, England’s NEC this week.
The National Retail Federation is predicting that consumers who celebrate Valentine’s Day will spent slightly more than they did in previous years.
Victory Hill Exhibitions, a global production and distribution company, has appointed Daniel Pearce and Michael Mattox to open its “The Transformers Experience” and “Avengers S.T.A.T.I.O.N.” in Las Vegas, Nev.
The Fix-It and Forget-It cookbook brand has signed with Blue Trellis, a licensing and literary company, for licensing representation.
Paper Punk has teamed with Hasbro's My Little Pony to release six new Paper Punk kits featuring characters from the franchise.
Italian accessories brand Furla has signed a five-year licensing agreement with the Morellato Group to produce and distribute a line of branded watches worldwide.
Kidoz has teamed with the KD Group, makers of the Kurio line of children's electronics, to provide users with a safe and more advanced content discovery experience through the Kidoz app store.
Disney launched its previously announced digital membership service DisneyLife in the U.K.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Sanrio's pop icon Hello Kitty is the newest muse of the salon nail care brand OPI with the launch of new line of limited edition lacquers in Australia and New Zealand.
Fast fashion retailer Forever 21 has debuted a limited edition apparel line inspired by the classic Star Wars films.
Independent licensing company Rocket Licensing has appointed Megan Wain as licensing coordinator.
New Balance and the New York Road Runners have entered a partnership that will span event sponsorship, youth programming, global licensing and commerce.
As Asia’s consumer’s increase their demand for branded products, foreign licensors and licensees are turning to Hong Kong licensing agencies to expand their Asian business.
The Joester Loria Group has sealed multiple new deals for the Corona beverage brand, taking the essence of the beer into new product extensions.
Bandai Namco has partnered with Spreadshirt to produce a wide range of merchandise featuring its top entertainment franchises including Pac-Man, Tekken, Galaga and Tales of.
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