Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
More than 151 million people shopped either in stores and/or online over Thanksgiving weekend, according to the National Retail Federation.
Flair, the U.K. distributor of Moose Toys' collectible brand Shopkins, has unveiled plans to extend their product offering, in a deal brokered by Bulldog Licensing.
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Brand Licensing Europe has unveiled a new layout for the 2016 event that will feature two central aisles, encouraging a free flow of visitors across the floor.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Genius Brands International and its subsidiary A Squared Entertainment have collaborated with Neroli Group to open a Psycho Bunny flagship retail store.
Turner Licensing has teamed with camouflage designer and licensor RealTree to develop a new line of gifting and specialty products.
Nicole Miller has partnered with Blue Sky to develop a line of planners, calendars and desk accessories inspired by her apparel line.
Random House Books for Young Readers has acquired and will publish the first book from YouTube personality Stampy Cat in the U.S.
Jarrod Weber has been promoted to executive vice president of fashion at Authentic Brands Group.
King Features Syndicate is taking its classic brands Popeye, Betty Boop, Flash Gordon, Phantom and others into the digital age with a series of new deals.
Babies 'R' Us is helping parents celebrate little ones’ first holiday season with a series of festive events at stores around the U.S.
Top licensor Activision Blizzard has acquired "Candy Crush" creator King Digital Entertainment for $18.00 a share, a total equity value of $5.9 billion.
Cartoon Network has teamed with Hot Topic for a retail program featuring two of its original animated series, "Steven Universe" and "Adventure Time."
Playboy Enterprises has launched PlayboyShop.com, a new e-commerce site that is part of the brand's recent transformation strategy.
Digital party invitation platform PercyVites has added Sega of America's TV series "Sonic Boom" to its expanding roster of children's licenses.
The inaugural Brand & Lifestyle Licensing Awards, which will reward excellence in brand licensed merchandise, IP management and retail execution, are now open for entries.
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