Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Psycho Bunny has tapped A Squared Entertainment to extend its men's apparel brand into new categories, new demographics and new territories.
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
European and Asian licensing agent Performance Brands has created a new division, PB Digital, which will focus on digital, toys, promotions and publishing.
Saban is holding an art exhibition and pop-up shop this weekend to celebrate the 20th anniversary of the Power Rangers brand.
Egmont U.K. is planning a new monthly magazine based on Disney’s interactive video game Disney Infinity that will debut in February.
Blokker stores across Benelux are promoting Rainbow’s girls’ property Winx Club with a coloring contest that will run through the end of January.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
TVMania has signed on as the newest licensee for Moose Enterprise’s The Trash Packfor apparel, fashion bags and accessories in G/A/S.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Rainbow launched the first-ever live Winx Club show in Indonesia Thursday, at the Ciputra World shopping mall in the city of Surabaya.
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