Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
Celebrity designer David Tutera has extended his brand to wall art, picture frames, decorative mirrors and home storage products with Concepts in Time.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
Twentieth Century Fox Home Entertainment is promoting the DVD release of its animated film Rio 2 with the Summer Party Tour, which spans across the U.S. this month.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Univision Communications and Experian Consumer Services-Affinity have launched financial resource center for the U.S. Hispanic community.
The deadline to nominate junior licensing industry professionals for the Licensing Industry Merchandisers' Association U.K.'s new Rising Stars award is tomorrow.
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
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