Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Jewelry designer Zalemark has teamed up with iconic singer Engelbert Humperdinck to commemorate the release of his new album Engelbert Calling.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
JoAnn Smith has signed the first licensing deal for her art brand Alpha-Buddies with John Paul Mitchell Systems Hair Care.
The TV series "Invizimals, a transmedia production based on the PlayStation video game franchise, is making its debut on the small screen this month.
Fuhu, the creator of the Nabi kids' tablet, has launched Nabi Pass, a subscription service specifically for kids.
This holiday season the TV special Rudolph the Red-Nosed Reindeer is celebrating its 50th with a number of activations both on and off the TV screen.
OobEdoO, a new digital subscription-video-on-demand service for preschool children has received new funding from Finance Wales and a Xénos business angel.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Brand development and licensing agency Carmella Johns Unlimited has appointed Segal Licensing to represent the lifestyle brand Ragnar in Canada.
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