Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Silvergate Media has signed Licensing Street in the U.S. to build a secondary licensing program for its hit preschool series, “Octonauts.”
Warner Bros. Consumer Products EMEA has expanded its relationship with agents Nordic Licensing Company and Brights.
Jumbo Games has signed a pan-European licensing deal with HBO Global Licensing to produce a series of Game of Thrones jigsaw puzzles.
Rainbow has appointed Glam as its licensing agent in Germany.
Family entertainment company Rainbow celebrated its 20th birthday this year at MIPJunior and MIPCOM, taking place now in Cannes, France.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
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