Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Miffy is getting ready to celebrate her 60th anniversary next year with plans for a host of events, partnerships and product launches in the U.K.
Bold apparel and accessories brand Loudmouth has paired with Hunter Manufacturing to create drinkware and pet products featuring its patterns.
Purple carpet on the main aisle wasn’t the only new addition at Brand Licensing Europe this year. The event welcomed more exhibitors than ever before, highlighting the vibrancy of the EMEA licensing industry.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
FAM Brands is teaming up with Sakar International to develop fitness trackers and other electronic accessories under the Bally Total Fitness brand.
Start Licensing has signed on to represent the Brand Licensing Europe License This! finalist "Chef & Sue," a weekly comic strip that appears in the newspaper Waitrose.
Generation Hustle has launched an exclusive on-demand fashion collection featuring imagery from the summer film Dawn of the Planet of the Apes.
Lowe’s and the Sherwin-Williams Company are pairing to bring the HGTV Home by Sherwin-Williams line to Lowe’s and Sherwin-Williams retail locations.
Animated preschool series “Kate & Mim-Mim” is slated to premiere Friday on Disney Junior in the U.S.
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