Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
MGA Entertainment has unveiled its new collectible toy line, Num Noms, featuring miniature characters that bring food to life with their delicious scents.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
The Licensing Shop has hired Alexandra Ries to support the retail strategy and development of the burgeoning Shopkins licensing program in the U.S. and Canada.
Penguin Ventures has appointed Thomas Merrington as Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
DHX Brands has appointed VTech to develop interactive electronic toys for its upcoming reboot of the "Teletubbies" preschool brand.
Harlem Globetrotters International has appointed a number of companies to help make the most of its 90th anniversary including United Talent Agency and Licensing Street.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
Google has officially launched the new "YouTube Kids" app, designed to offer children safe and easy access to age-appropriate videos on the Internet platform.
Playboy and retailer Supreme have joined forces for a line of branded accessories.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Universal Partnerships & Licensing has teamed with Xbox to bring the Fast & Furious film franchise to the video game "Forza Horizon 2."
Licensing Expo 2015 will add new international pavilions and see increased representation from countries including Mexico, India, China, Japan and the U.K.
On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
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