Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Toys 'R' Us is planning to hire 45,000 seasonal employees at its stores and distribution centers across the U.S. for the holidays.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Brands with Influence has signed on to manage the brand licensing of BBC Worldwide's tween/teen show "The Next Step."
Platinum Films has signed a deal with Cartoon Network to air “Matt Hatter Chronicles” in the Middle East, Africa and Southern Europe.
Sony Pictures Consumer Products has granted GTech the licensing rights to the iconic TV game shows “Wheel of Fortune” and “Jeopardy!” for lottery games.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
Toei Animation will unveil its new reboot of the Sailor Moon franchise, "Sailor Moon Crystal" this week at Brand Licensing Europe.
Ink is going global with its Russian animated series “Masha and the Bear” and extensions for the digital game “Subway Surfers,” including an animated series.
Discovery Consumer Products is currently exploring licensing and brand extension opportunities for its core properties.
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