Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
The National Basketball Association and the National Basketball Players Association have scheduled the first-ever professional game in Africa for Aug. 1.
Greeting card designer The London Studio is shifting its business toward a licensing model to allow founder Soula Zavacopoulos more time for creative development.
Toei Animation has started production on the first new "Dragon Ball" television series in 18 years, "Dragon Ball Super."
Voting for the annual LIMA awards is now open for members of the Licensing Industry Merchandisers' Association.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
Cartamundi is planning for a cold summer with the launch of a three-in-one pack of card games inspired by Disney’s Frozen.
Actress Reese Witherspoon has launched a new lifestyle brand inspired by her Southern roots, called Draper James.
Newly formed licensing agency Vivid Art Agency has signed fine artist Judith Lynn as its first client.
The CBBC show “Wolfblood” has a secured a licensing agreement with publishing company Bonnier via agent Bulldog Licensing.
PercyVites has added two new brands to its roster of characters for digital party products–Nelvana Enterprises' “Max & Ruby” and Feld Entertainment's Monster Jam.
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