Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
ITV Studios Global Entertainment has acquired the U.K. licensing rights for "OddBods," the animated kids’ comedy series from One Animation.
This year at Brand Licensing Europe Imperial War Museums will unveil its new collaboration with Wayne Hemingway and the HemingwayDesign team.
Bulls Licensing will launch a new digital tool for licensors and licensees to aid in the brand building experience at Brand Licensing Europe this week.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Disney has tapped IMC Toys for a toy line inspired by its upcoming animated preschool series “Mickey's Roadster Racers.”
Striker Entertainment, the worldwide licensing agency for It’s Happy Bunny, has appointed Lisle International to represent the Jim Benton brand in the U.K.
Penguin Ventures has partnered with Liberty Art Fabrics Interiors for a range of fabric and paper designs inspired by three vintage Ladybird books.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Corus Entertainment's Nelvana has partnered with Cepia, the toy company behind the robotic hamster toy brand ZhuZhu Pets, to re-launch the property.
Comic book publisher Dynamite Entertainment has expanded its merchandising program with a new creative partnership with The Brewing Factory.
Peanuts Worldwide has signed a deal with Mark Feldstein & Associates to develop a range of clocks and nightlights featuring the heritage brand.
Home décor company Primitives by Kathy has launched a new line of baby frames and box signs featuring the designs of Caleb Gray Studio.
Zodiak Kids has secured two more pre-sales for its production company Marathon Media’s new series "Get Blake!"
Seven Canada has launched the first product for its character brand Baby Animals–a toy line from Cefa Toys, a division of KD Group.
Ravensburger is celebrating the 70th anniversary of the "Thomas & Friends" brand with the addition of new puzzles to its existing range.
Sony Music will co-host the Licensing Expo Opening Night Party and present popular girl group Fifth Harmony as the special guest performer.
Nickelodeon will premiere its brand-new animated series "Harvey Beaks" March 29.
Lionsgate and Samsung Electronics America have teamed to create a virtual reality experience based on the Divergent film franchise.
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