Universal Partnership & Licensing’s franchise-based business model is driving big returns for the company, both in brand loyalty and revenue.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Loudmouth is teaming with performance headwear company Headsweats in a new deal brokered by the brand's licensing agent, The Brand Liaison.
Cupcake Digital and Discovery Communications have unveiled the second kids’ app in their ongoing collaboration, this time featuring Discovery Kids.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
Dylan’s Candy Bar has launched a limited edition candy collection to celebrate the 75th anniversary of The Wizard of Oz.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
Lisle international has signed the first two licensees for the new TV series, “Pip Ahoy!,” which is set to debut in September.
Viacom International Media Networks Spain and Parques Reunidos have opened the country’s first Nickelodeon-branded attraction.
LeapFrog Enterprises has unveiled plans for the LeapBand, a wearable activity tracker for kids that encourages active play and healthy habits.
PVH has tapped TS Commerce to manufacture, sell, distribute and promote apparel and accessories for the Van Heusen brand in Korea.
Belk has unveiled an exclusive new home collection from fashion designer Cynthia Rowley that includes bedding, décor and tabletop items.
Marvel and Tesco have partnered on a fully integrated retail campaign in the U.K. for the box office hit The Amazing Spider-Man 2.
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