Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Big Tent Entertainment has tapped Accutime Watch to create a line of watches and clocks featuring the Internet meme Domo.
Zodiak Kids and its partner Cupcake Digital have released “Tickety Toc Bubble Time,” the first interactive app for the preschool series.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
Lisle International has announced new collaborations for The Trash Pack with the official Trash Pack kids’ magazine in the U.K.
Discovery Enterprises International has tapped the licensing agents Licensed Brands International and The Partnershop in Western Europe.
Nickelodeon has ordered 26 episodes of two new animated series and has ordered four live-action pilots.
Giromax has released a new line of collectible Angry Birds stickers in the U.K. and Ireland.
Sesame Workshop and CBeebies are joining forces for the new children’s series, “The Furchester,” featuring Sesame Street Muppets.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
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