Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Warner Bros. Records has made two promotions in its brand partnerships and Creative Synch Licensing team.
Trade show veteran Kathy Ireland has teamed up with ExpoMarketing Group to help other businesspeople showcase their brands at trade events.
The Caleb Gray Studio has appointed Ideaologie to rep the artist's portfolio for licensing.
Authentic Brands Group has appointed Javier Brandwain to the new role of managing director of Latin America and the Caribbean.
Toys R' Us stores across the U.S. and online are gearing up to bring fans to a galaxy far, far away with a year-long celebration in honor of the Star Wars saga.
Brand Licensing Europe has launched The BLE Blog, which will feature insights and opinions on the European licensing sector.
The Natural Sapphire Company of New York has sent the royals a special gift to celebrate their birth of the new princess.
Warner Bros. Consumer Products EMEA and Sanrio have launched two new product collections for their DC Comics X Hello Kitty collaboration.
The New York Times Company has named Dorothea Herrey as senior vice president for of its event business, NYT Live.
Celebrity entertainer and wedding planner David Tutera has partnered with jewelry manufacturer Fuzion Creations for an extensive collection of fashion jewelry.
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