Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
DCD Publishing has signed on to represent William Banks-Blaney and his vintage clothing company WilliamVintage.
MIPCOM has named chief executive officer of DreamWorks Animation, Jeffrey Katzenberg, as its 2013 Personality of the Year.
Warner Bros. Consumer Products EMEA has announced plans to hold an awards ceremony at BLE to recognize its top licensing partners.
After five years of continuing domestic growth, Alan Fenwick discusses Turner CN Enterprises’ plans to take the comedy series ‘Adventure Time’ global, beginning with the EMEA.
Bandai and Sync Beatz Entertainment have inked a new deal with Evy of California for Tamagotchi L.i.f.e. girls’ apparel.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Planeta Junior is showcasing the latest additions to its licensing program this week in London.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
HBO Global Licensing has tapped with asknet to manage it e-commerce engine and operations for the European HBO Shop.
Elvis Presley Enterprises is preparing for a full year of celebration in 2014 in honor of the 60th anniversary of The King.
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