Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Popular YouTube personality, fashion designer and influencer Bethany Mota will deliver The Big Interview keynote address at Licensing Expo, June 9.
DHX Media has tapped The Orchard to distribute more than 8,000 episodes from its library content, as well as newly produced and acquired series.
British soccer team Liverpool FC has appointed Fermata Partners to expand its brand in North America.
Blue Star Media has acquired fellow show producer VEE Corporation, organizer of events such as "Sesame Street Live" and "Hello Kitty's Supercute Friendship Festival.
As Dentsu, Hasbro and TV Tokyo prepare to bring "Yo-Kai Watch" to North America this September, Viz Media has acquired manga (graphic novel) rights to the brand.
Lionsgate has partnered with Splash Entertainment to add three new 45-minute films to its animated franchise Alpha and Omega.
Office supply retailer Staples is teaming up with the ABC’s “Shark Tank” to offer products from the business-themed reality TV series in its stores and online.
Rainbow is bringing three of its top kids' shows to the MIPTV television marketplace this week–"Winx Club," "Royal Academy" (working title) and "My American Friend."
DreamWorks Animation and Netflix have unveiled plans for new original series based on the Dragons franchise.
Warner Bros. Consumer Products has granted 3 Dimensional Art the rights to develop 3D art products for classic Warner Bros. properties and DC Comics Super Heroes.
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