Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Viz Media has added several new partners for the popular Naruto Shippuden manga and anime property.
H&M has teamed up with the Whitney Museum Of American Art and artist Jeff Koons for the launch of its new museum-inspired flagship store in New York City.
Desert racing organization Score International will make its Licensing Expo debut this week as part of the new Motorsports Café feature zone of the show.
Peanuts Worldwide has signed Just Play as its master toy licensee in the U.S. and Canada.
TSBA Group, global licensing agent for energy company Shell, is exhibiting the brand’s heritage and modern aspects across two booths at Licensing Expo.
Scholastic Media is looking to build its newest animated series, “Astroblast!” through licensing.
Fab NY, a leading fashion accessories licensee, has entered a licensing partnership with MadPax, the creators of the 3D spike backpack.
Plush toys and gifts manufacturer Kids Preferred will debut the new Animalia collection of Buildex wooden toys.
Atlantyca Entertainment has sold seasons one and two of its animated series “Geronimo Stilton” in Australia and New Zealand to Network 10.
Cosgrove Hall Fitzpatrick Entertainment has partnered with the U.K. children’s website iChild to promote its preschool cartoon series “Pip Ahoy!.”
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