Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
Real Brands is ready to launch its new line of HillBilly branded beverages this spring.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Carte Blanche Australia will launch its line of Moshi Monsters Moshlings plush next week following a 2013 licensing deal with Mind Candy late last year.
DreamWorks Animation and Netflix are adding to the slate of original series that will be available exclusively on the Internet TV streaming service.
Social expressions designer Kathy Davis has added a series of new licensing partners in the homewares category.
PGS Entertainment has made a raft of sales for the series “The Jungle Bunch to the Rescue!” in territories across Europe, Canada and the Middle East.
Ann Taylor has tapped actress Kate Hudson for a capsule collection featuring one of the most essential items in a woman's closet, the little black dress.
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.