Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Corus Entertainment's Nelvana has signed multiple deals for more than 1,200 episodes of content throughout Latin America.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Authentic Brands Group has expanded its relationship with retail partner Majid Al Futtaim in the Middle East and North Africa to accelerate the growth of Juicy Couture.
BurdaIntermedia Merchandising has been appointed as the German licensing agent for the U.K. preschool brand Deer Little Forest.
Brands with Influence Worldwide has negotiated a deal with Frances Lincoln for a range of stationery products featuring The Famous Five brand.
British home brand Laura Ashley has developed a new line of pet products with licensing partner Unique Petz.
Warner Bros. Consumer Products, DC Entertainment and Warner Bros. Animation are planning a wave of new content inspired by two of the company’s most successful toy lines.
CBeebies has commissioned the new combination live-action/animated series "Footy Pups" (30x15) from Dot to Dot Productions.
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