Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
The first-ever flagship Nickelodeon Store will open to the public in London’s Leicester Square May 30 with a large array of exclusive products.
Sanrio is bringing its latest hit character to the U.S.: Gudetama-The Lazy Egg.
C3 Entertainment has signed on the represent the Winter Dance Party music show, which is inspired by the final 1959 tour of rock legends Buddy Holly, The Big Bopper and Ritchie Valens.
Licensing Expo will feature 150 new exhibitors at this year's show including A&E, the MLB Players Association, Nintendo, YouTube, the Royal Ballet and more.
RRKidz, the company that re-launched "Reading Rainbow" in 2011, has appointed Brand Central to develop its consumer products program.
Dentsu Entertainment USA has tapped MarVista Entertainment to handle licensing and distribution of its anime series "Yo-Kai Watch" in Latin America.
To celebrate the return of "Miss Fisher’s Murder Mysteries" on ABC TV in Australia, ABC Licensing has launched a collection of 1920s-themed gifts and accessories.
Zodiak Kids Sutdios has teamed with Austrian producer Tower 10 to develop an animated TV series based on the Tiger Team book franchise.
The PortAventura Resort in Salou, Spain, has broken ground on its new Ferrari Land theme park, set to open at the end of 2016.
Knockout Licensing has signed three new partners for Sony Pictures Television’s TV series "Outlander,” which include posters, calendars and Miniature Edition kits.
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