Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
As BLE gears up for the biggest event in its 16-year history, the show has unveiled a full roster of educational sessions, celebrity appearances and brand showcases.
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Greeting card brand Hallmark has tapped P&L Global Network will develop a new licensing program for its brand in Latin America.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Apparel licensing company American Classics is celebrating its 20th anniversary this October.
The top kids’ content creators in the business gathered in Cannes, France, in April to showcase their new offerings and extend the reach of their top series.
Zodiak Kids and game developer Cupcake Digital have released a new Tickety Toc app based on the preschool series.
Apparel wholesaler Mad Engine has acquired the Toronto, Canada-based sourcing company Xtreme Worldwide.
Netflix plans to significantly expand in Europe later this year with launches scheduled for Germany, Austria, Switzerland, France, Belgium and Luxembourg.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
LIMA will present a range of seminars as part of its Licensing University program this year at Licensing Expo to help attendees develop winning retail initiatives.
Cupcake Digital and American Greetings Properties are heading into the summer season with the brand-new “Strawberry Shortcake Summer Fun” app.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
The average person will spend $113.80 on gifts for dad this Father's Day, slightly down from last year.
Genius Brands International has formed a new global distribution division and appointed former executive Andrew Berman to oversee it.
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