Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
ITV Studios Global Entertainment has acquired the U.K. licensing rights for "OddBods," the animated kids’ comedy series from One Animation.
This year at Brand Licensing Europe Imperial War Museums will unveil its new collaboration with Wayne Hemingway and the HemingwayDesign team.
Bulls Licensing will launch a new digital tool for licensors and licensees to aid in the brand building experience at Brand Licensing Europe this week.
Ultra Sport Products is heading to Brand Licensing Europe with four new licenses–Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC.
Disney has tapped IMC Toys for a toy line inspired by its upcoming animated preschool series “Mickey's Roadster Racers.”
Striker Entertainment, the worldwide licensing agency for It’s Happy Bunny, has appointed Lisle International to represent the Jim Benton brand in the U.K.
Penguin Ventures has partnered with Liberty Art Fabrics Interiors for a range of fabric and paper designs inspired by three vintage Ladybird books.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
French football team Paris Saint-Germain has appointed Edge Americas Sports to expand its brand in the U.S. and Canada.
Nickelodeon & Viacom Consumer Products has signed a number of new deals for its two most popular preschool series, "Paw Patrol" and “Dora and Friends.”
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Meredith has acquire the rights to Martha Stewart Living Omnimedia's Martha Stewart Living and MarthaStewart.com in a new, 10-year licensing agreement.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
Tim Hincks will serve as president of the new joint venture between Endemol, Shine Group and Core Media to create a global multi-platform content provider.
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