2014 was year of big successes (Frozen), milestones (Hello Kitty’s 40th) and industry-changing innovations (3D printing). Here’s a recap of the news that shaped the year.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
British children's publisher Ladybird Books has challenged students from the London College of Communication to re-imagine its brand as it celebrates its 100th anniversary.
Transporation company Uber has teamed with Fuhu, the creator of the Nabi kids' tablet, to launch the UberFamily rideshare service.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Agency Rush has signed on to represent the design brand Magicomora, created by artist Sergio Mora.
Nickelodeon will premiere its brand-new animated series "Harvey Beaks" March 29.
Warner Bros. Consumer Products has brought a slate of primetime TV brands to Licensing Expo this week.
Joy Tashjian Marketing Group has been appointed as the licensing agent for Over Active Imagination’s Enchantails brand.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Bulldog Licensing Inc, the new U.S. arm of British agent Bulldog Licensing Ltd, s exhibiting at Licensing Expo for the first time this year.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
The Santa Clara Stadium Authority has signed a multi-year venue partnership for the Levi’s Stadium with Feld Motor Sports' Monster Jam events.
Janna Markle has joined licensing and brand extension agency Brand Licensing Team as executive director.
The National Retail Federation estimates that food sales will reach $6.2 billion ($68.16 per household) this Independence Day.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.