Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
Comic book publisher Valiant Entertainment has partnered with Beijing-based DMG Entertainment to bring its slate of characters to features films, television and licensing.
Hoho Rights, the production company behind "Cloudbabies" and "Everybody Loves a Moose," has appointed Jayne Pitts as its new head of TV sales.
Melissa McCarthy and Sunrise Brands have launched an e-commerce site for the actress' eponymous plus-size fashion label.
Diane von Furstenberg, Isaac Mizrahi and Zac Posen have each created designs for the newest Rockettes production, "New York Spring Spectacular."
Soccer United Marketing has added 15 new licensees to the lineup of partners for Major League Soccer.
Toys 'R' Us has named Reg McLay as senior vice president of its Babies 'R' Us business, effective March 30.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Temple Street Productions has teamed with retailer Hot Topic for a fashion collection inspired by its conspiracy thriller “Orphan Black.”
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.