Brand Licensing Europe 2014 expects to top last year’s record-breaking attendance with even more features and new brands on the floor.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
MFC Solutions is presenting the new publishing concept Curious Little Mouse for the first time at Brand Licensing Europe.
Giromax is set to release a new sticker album collection Wednesday featuring Despicable Me 2 in the U.K. and Ireland.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Activision Publishing signed a trio of new agents and new licensees for the next iteration of its Skylanders franchise, “Skylanders Swap Force.”
Toys R’ Us has named two seasoned executives with deep international and domestic retail expertise to lead its global and domestic business.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
Playboy has teamed up with the Japanese design label Hysteric Glamour for a line of apparel inspired by the iconic publishing brand.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Fifty Shades of Grey continues to expand its empire with the launch of the official lingerie collection at Target in Australia.
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