Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
Playboy Enterprises and Burton have unveiled the latest Burton x Playboy snowboard collection, featuring vintage Playboy centerfolds and artwork by tattoo artist Chris Nunez.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Turner Classic Movies and Walt Disney Studios have announced a new strategic relationship that will refresh a theme park ride and bring Disney content to TV.
Televix Entertainment has signed on to distribute Platinum Films' animated TV series "Matt Hatter Chronicles" in Latin America.
Sandra Magsamen and Put Me in the Story are creating a series of personalized children’s books that extend the product’s reach.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
Breakthrough Entertainment has completed a number of sales for its lineup of kids’ TV series in Asia.
Turkish agency Kaynak Licensing Company has changed its name to Sentries Licensing Company.
The Carat Shop has recently released a line of Harry Potter jewelry in the U.K., under license from Warner Bros. Consumer Products.
VIMN has named Larissa Zagustin as senior vice president and general counsel for its brands and businesses in LatAm, Canada and the U.S. Hispanic market.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
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