How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
The National Basketball Association and the National Basketball Players Association have scheduled the first-ever professional game in Africa for Aug. 1.
The NFL Players Association's top-selling player, Seattle Seahawks QB Russell Wilson, will host the Nickelodeon Kids' Choice Sports Awards.
Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Talent and media agency WME/IMG acquired the bull riding circuit Professional Bull Riders, which features more than 300 events worldwide each year.
Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
Home Plate Entertainment is planning a game app based on its animated skateboarding series, “Rob Dyrdek’s Wild Grinders.”
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Collegiate Licensing Company, a division of IMG, kicked off an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
World champion surfer Kelly Slater has launched a new ready-to-wear brand, Outerknown, a sport apparel collection for both men and women.
Konami Digital Entertainment has secured the individual licenses of 21 Brazilian club teams for its upcoming video game "Pro Evolution Soccer 2015."
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
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