An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Sportiqe has announced plans for a new line of t-shirts that merge the Grateful Dead and several top NBA teams.
FIFA has appointed Pacific Licensing Studio to represent the 2014 FIFA World Cup Brazil in Asia Pacific.
AriZona Beverages has released a new line of soda featuring basketball legend Shaquille O'Neal.
Dick’s Sporting Goods will open its first Field & Stream specialty retail store Aug. 16, in Cranberry Township, Pa.
The watchmaker Bulova has become the official timekeeper of the English Premier League football club Manchester United.
EA Sports will not publish a 2015 version of its college football video game after an ongoing dispute with the NCAA.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
Iconix Brand Group’s heritage sports apparel brand Starter is planning its first retail space–a Starter Clubhouse pop-up shop.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
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