How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Talent and media agency WME/IMG acquired the bull riding circuit Professional Bull Riders, which features more than 300 events worldwide each year.
Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
Licensing Expo will present an expanded lineup of sports brands at this year's show, including the Major League Baseball Players Association and Tottenham Hotspur.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
Sportswear brand Loudmouth, known for is bold, colorful patterns, is hosting a golf tournament in its birthplace, Napa County, Calif., this August.
Skate lifestyle brand Huf has partnered with Casio's G-Shock for a co-branded timepiece that celebrates the brands' shared heritage.
adidas Italia is bringing together the Italian football team AC Milan (for which it is master licensor) and Sanrio's Hello Kitty for co-branded gear aimed at female fans.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company for accessories, gifts, novelties and souvenirs featuring the mixed martial arts brand.
Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
Knockout Licensing has added three more licensees for Boo, the World’s Cutest Dog.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
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