The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
In 2011, FIFA decided to bring its licensing program in-house, and that decision has paid off in spades.
Sports company Extreme is giving all attendees of Brand Licensing Europe this week two free tickets to the 2015 Extreme Drift Allstars U.K. Grand Prix.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Licensing agency Fermata Partners has signed on to represent the Premier League football club Tottenham Hotspur in North America.
The biggest names in tennis took center court Saturday alongside Nickelodeon characters at the sold out Australian Open Kids Tennis Day in Melbourne.
The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.
The professional wrestling organization WWE has promoted three executives within its consumer products group.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.