Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Harper's Bazaar and Stuart Weitzman have teamed up again, this time to launch an exclusive boot capsule collection for ShopBazaar.com.
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
ShopNHL.com, the official online store of the National Hockey League, is highlighting its products this holiday season with a national campaign.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Mask-arade is showcasing a range of new licensed masks at the Nuremberg Toy Fair this week in Germany.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
Nickelodeon is planning a new live awards show–Kids' Choice Sports 2014.
Costco is bringing a new category of products to its members–fine art.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
British tennis champion Andy Murray will star in and guest-edit this week’s issue of The Beano comic.
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