How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
OYO Sports isn't missing a beat when it comes to creating product for the newest batch of NFL players as the nation's top student-athletes go professional.
U.S.-based licensing agency Fermata Partners has added five new football clubs to the growing roster of international soccer teams it represents in North America.
Russell Corp has teamed with Sesame Workshop to create a range of official Australian Football League Sherrin co-branded footballs.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
The National Basketball Association and the National Basketball Players Association have scheduled the first-ever professional game in Africa for Aug. 1.
The NFL Players Association's top-selling player, Seattle Seahawks QB Russell Wilson, will host the Nickelodeon Kids' Choice Sports Awards.
Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
Warner Bros. Consumer Products EMEA is working with licensees and retailers to celebrate the synergy between its brands and sports.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Ralph Lauren has been named as an official partner and outfitter of the PGA of America through 2020.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
NASCAR Team Properties is collaborating with the Madame Alexander Doll Company to design a new line of NASCAR-branded dolls.
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