An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
The National Basketball Association has tapped Stance as the official sock supplier for the 2015 NBA All-Star Game.
The National Basketball Association and BT Sport have expanded their television partnership in the U.K. and Ireland.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
The United States Soccer Federation and Major League Soccer have teamed with '47 Brand for branded headwear, apparel and accessories.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
Manchester United has tapped KamaGames as its official social casino games partner.
The biggest names in tennis took center court Saturday alongside Nickelodeon characters at the sold out Australian Open Kids Tennis Day in Melbourne.
WWE has promoted Lisa Fox Lee to the newly created role of executive vice president of content.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Basketball star Shaquille O'Neal and Peerless Clothing have partnered to create a new fashion menswear collection that will launch exclusively at Macy's.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
The University of Connecticut has had a full year in the sports arena as evidenced by a booming licensed product sales.
BBC Worldwide is marking a year of momentous events with new merchandise for FIFA World Cup 2014, Doctor Who, Sherlock and more.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
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