An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Bare Tree Media will launch a line of digital stickers for mobile messaging featuring players from the Patriots and the Seahawks in time for the Super Bowl XLIX.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
The National Basketball Association has tapped Stance as the official sock supplier for the 2015 NBA All-Star Game.
The National Basketball Association and BT Sport have expanded their television partnership in the U.K. and Ireland.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
The United States Soccer Federation and Major League Soccer have teamed with '47 Brand for branded headwear, apparel and accessories.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
Manchester United has tapped KamaGames as its official social casino games partner.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
Warner Bros. Consumer Products EMEA is working with licensees and retailers to celebrate the synergy between its brands and sports.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Ralph Lauren has been named as an official partner and outfitter of the PGA of America through 2020.
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