How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on May 9, which will be dubbed the SpongeBob SquarePants 400.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating Learfield Licensing Partners.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Harlem Globetrotters International has appointed a number of companies to help make the most of its 90th anniversary including United Talent Agency and Licensing Street.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Bleacher Creatures has brought several new plush collections to New York Toy Fair, featuring everything from Major League Baseball players to DC Comics to the Pope.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
Michael Jordan and Bugs Bunny are reprising their famous partnership, in a new line of Hare Jordan products that will launch 23 years after the original collection.
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
Larry, Moe and Curly have teamed up with Major League Baseball stars in a new baseball promo for Fox Sports 1.
Professional basketball player Jeremy Lin and his company JLIN Marketing have appointed Seltzer Licensing Group to represent its brands.
Zodiak Kids has sold Tele Images Productions’ CGI animated series “Extreme Football” in a raft of territories including the U.K., Israel, India, Finland and China.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company to develop a line of accessories, gifts, novelties and souvenirs.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
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