The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
The Pro Football Hall of Fame has partnered with the Franklin Mint to create a new line of collectible, miniature versions of the iconic Hall of Fame bronze busts.
Fresno State has continued its partnership with the Collegiate Licensing Company, the licensing affiliate of IMG College.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
British Olympic diver Tom Daley has teamed with Cartoon Network to launch the next phase of the international anti-bullying campaign CN Buddy Network.
The National Football League has set its sights on a new category in a deal with Victory Tailgate for team-branded cornhole sets, bag sets and tumble towers.
Manchester United Football Club has signed a multi-year, global partnership with luxury footwear brand Heroes.
The NFL debuted its "Homegating" range of products this week, including the new Super Bowl 50 collection, at a celebrity panel event in New York City Wednesday.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Logo Brands has been granted additional licensing rights by the National Hockey League to expand its current offerings of branded coolers, fashion totes and caddies.
Foundry Brands has negotiated a deal for the urban cycling brand Brick Lanes Bikes London with clothing company Heritage Apparel.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Fashion designer Stella McCartney and adidas are continuing their partnership with the launch of a new sportswear range aimed at a younger audience.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Football Association, the governing body of football (soccer) in England, will, for the first time ever, manage its own licensing program for the domestic U.K. market.
British soccer team Liverpool FC has appointed Fermata Partners to expand its brand in North America.
The NFL Players Association's top-selling player, Seattle Seahawks QB Russell Wilson, will host the Nickelodeon Kids' Choice Sports Awards.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
In order to continue to grow its licensing business, NFLPI is getting its players directly involved in all aspects, from development to execution.
The National Basketball Players Association has selected BET Networks to broadcast its first annual Players' Awards.
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