With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
World champion surfer Kelly Slater has launched a new ready-to-wear brand, Outerknown, a sport apparel collection for both men and women.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Team ProMark will create official licensed National Football League cases and screen protectors for both iPhone 5/5S and Samsung Galaxy S5 smartphones.
Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
Ralph Lauren has been named as an official partner and outfitter of the PGA of America through 2020.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
2013 has seen the BBC Worldwide’s biggest ever range of Doctor Who merchandise as the series celebrates its 50th anniversary.
Golf legend Jack Nicklaus has inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.
The mixed martial arts organization Bellator MMA is planning to expand its brand beyond the ring with the help of All-American Licensing & Management Group.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
Retailer Topshop is planning an exclusive apparel collection in collaboration with Adidas Originals based on the sportswear brand’s archives.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
Lionsgate and WWE Studios are extending their longstanding partnership to include six new action films that will star WWE Superstars.
The Collegiate Licensing Company has extended its partnership with Stephen F. Austin State University in Nacogdoches, Texas.
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