The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
The Pro Football Hall of Fame has partnered with the Franklin Mint to create a new line of collectible, miniature versions of the iconic Hall of Fame bronze busts.
Fresno State has continued its partnership with the Collegiate Licensing Company, the licensing affiliate of IMG College.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
British Olympic diver Tom Daley has teamed with Cartoon Network to launch the next phase of the international anti-bullying campaign CN Buddy Network.
The National Football League has set its sights on a new category in a deal with Victory Tailgate for team-branded cornhole sets, bag sets and tumble towers.
Manchester United Football Club has signed a multi-year, global partnership with luxury footwear brand Heroes.
The NFL debuted its "Homegating" range of products this week, including the new Super Bowl 50 collection, at a celebrity panel event in New York City Wednesday.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Logo Brands has been granted additional licensing rights by the National Hockey League to expand its current offerings of branded coolers, fashion totes and caddies.
Foundry Brands has negotiated a deal for the urban cycling brand Brick Lanes Bikes London with clothing company Heritage Apparel.
Licensing agency Fermata Partners has signed on to represent the Premier League football club Tottenham Hotspur in North America.
The biggest names in tennis took center court Saturday alongside Nickelodeon characters at the sold out Australian Open Kids Tennis Day in Melbourne.
The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.
The professional wrestling organization WWE has promoted three executives within its consumer products group.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
Brentwood Licensing will represent surf brand the Original Coral Reef Brand for worldwide licensing.
“FIFA 16” will feature 12 Women’s National Teams for the first time in franchise history when it launches Sept. 22 in North America
Vinicius and Tom, mascots of the upcoming Rio 2016 Olympic and Paralympic Games, are set to star in a new TV series on Cartoon Network in Brazil.
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