It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Movado is launching a collection of special edition watches to celebrate baseball legend and Movado brand ambassador Derek Jeter.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Pamela El is joining the National Basketball Association in the new position of chief marketing officer beginning Aug. 18.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Dick Bruna’s classic character Miffy has been named as the mascot for the 2015 Tour de France.
The watchmaker Bulova has become the official timekeeper of the English Premier League football club Manchester United.
EA Sports will not publish a 2015 version of its college football video game after an ongoing dispute with the NCAA.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
Iconix Brand Group’s heritage sports apparel brand Starter is planning its first retail space–a Starter Clubhouse pop-up shop.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
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