Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Manchester United has announced a new, global partnership with the IT services company HCL Technologies to develop a range of digital initiatives for fans.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
Bicycle manufacturer TI Cycles of India has acquired the license for Ridley Bikes Belgium in a deal that covers India, Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
Major League Baseball has teamed with RockTape for a new line of branded kinesiology tape featuring the logos of MLB teams.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
The National Football League has partnered with Lulu DK Tattoos for a line of jewelry-inspired temporary tattoos featuring all 32 NFL teams.
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Splash Entertainment and Outlook Company have teamed up to produce three new specials based on a trilogy of books created by former NFL player Trevor Pryce.
Loudmouth has added three new universities to its line of NCAA-branded, made-to-order pants, shorts and skorts.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
George Pyne, former president of sports and entertainment at IMG Worldwide, has launched a new sports, marketing and branded lifestyle company–Bruin Sports Capital.
The United States Soccer Federation and Major League Soccer have teamed with '47 Brand for branded headwear, apparel and accessories.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
To celebrate the 10th anniversary of his Instinct fragrance, David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.
WWE Studios and independent British production and financing company Richwater Films will co-produce and co-finance two upcoming films.
The National Basketball Association and the National Basketball Players Association have scheduled the first-ever professional game in Africa for Aug. 1.
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