An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Viacom has teamed up with Globe International for a skater capsule collection featuring MTV’s Beavis and Butt-head.
Discovery Communications has teamed up with FishBrain to launch the “River Monster+” sport fishing app.
The organizer of the 2016 UEFA European Football Championship is in the process of selecting a master licensee.
G-III Apparel Group, Major League Baseball and Iconix Brand Group are planning to revive the classic Starter satin jacket franchise.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
Bloomingdale's has collaborated with 48 top fashion designers to create a collection of one-of-a-kind football helmets.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
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