With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Outdoor specialty store Field & Stream will open three new locations in September.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Lifestyle brand Alex and Ani is planning an exclusive line of expandable wire bangles for all 32 teams in the NFL.
Twentieth Century Fox Consumer Products is planning a soccer-themed crossover for The Simpsons in 2014 in conjunction with the FIFA World Cup.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Licensing agency Dream Theatre is partnering with Adidas to develop the licensing business of the Italian football team AC Milan in India.
Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent partnership agreement.
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