How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating Learfield Licensing Partners.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Harlem Globetrotters International has appointed a number of companies to help make the most of its 90th anniversary including United Talent Agency and Licensing Street.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Bleacher Creatures has brought several new plush collections to New York Toy Fair, featuring everything from Major League Baseball players to DC Comics to the Pope.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
Michael Jordan and Bugs Bunny are reprising their famous partnership, in a new line of Hare Jordan products that will launch 23 years after the original collection.
Pom Pom, a surf and skate brand for girls, has teamed with action sports manufacturer Made in Mars for a line of branded skateboards.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Denver Broncos quarterback Peyton Manning has reclaimed his crown as the No. 1 top-selling player in the NFL Players Inc. Top 50 Player Sales list.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
UEFA, European football’s governing body, has appointed IMG Licensing as master licensee for the UEFA Euro 2016 football tournament.
Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
Authentic Brands Group has finalized the purchase of certain assets of Collective Licensing International, Lifestyle Brands Corporation and Collective Brands Cooperatief U.A. from Payless Holdings.
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