Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
Blue Trellis will work with outdoors brand Sports Afield for licensing representation.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
The National Basketball Association has named the Golden State Warriors and the Miami Heat as the 2012-13 season’s Team Retailers of the Year.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
The Topps Company has released Topps Bunt 2014, the exclusive Major League Baseball digital trading card app for iPhone, iPad and iPod Touch.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
Home Plate Entertainment is planning a game app based on its animated skateboarding series, “Rob Dyrdek’s Wild Grinders.”
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Collegiate Licensing Company, a division of IMG, kicked off an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.
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