With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
Bloomingdale's has collaborated with 48 top fashion designers to create a collection of one-of-a-kind football helmets.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Basketball star Shaquille O'Neal and Peerless Clothing have partnered to create a new fashion menswear collection that will launch exclusively at Macy's.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
The University of Connecticut has had a full year in the sports arena as evidenced by a booming licensed product sales.
BBC Worldwide is marking a year of momentous events with new merchandise for FIFA World Cup 2014, Doctor Who, Sherlock and more.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
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