With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Haven Licensing is expanding its collaboration with the Australian Football League to create co-branded Sesame Street merchandise for 17 of the league’s teams.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company to develop a line of accessories, gifts, novelties and souvenirs.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
Warner Bros. Consumer Products EMEA announced a multi-year partnership with the NBA Wednesday at Brand Licensing Europe.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
South Florida jeweler Mayors has teamed up with the state’s basketball team the Miami Heat, to create a line of jewelry for fans.
Loudmouth Golf has hired apparel and retail executive Dennis Green as its new executive vice president and general manager of sales and marketing.
King Features Syndicate has partnered with The Hamilton Collection for a series of collectible figurines featuring Betty Boop and NFL teams.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Tommy Bahama and Major League Baseball Properties have unveiled the 2014 Collector’s Edition shirt featuring Jackie Robinson.
Kaptiva Sports, which has been offering FC Barcelona soccer camps across the U.S. for seven years, will open the first FCBEscola soccer academy in the U.S.
Nickelodeon has announced the nominees and categories for the inaugural Kids' Choice Sports awards show.
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