With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
World champion surfer Kelly Slater has launched a new ready-to-wear brand, Outerknown, a sport apparel collection for both men and women.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
Iconix Brand Group’s heritage sports apparel brand Starter is planning its first retail space–a Starter Clubhouse pop-up shop.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
Warner Bros. Consumer Products EMEA is working with licensees and retailers to celebrate the synergy between its brands and sports.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
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