Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
The National Football League has partnered with Lulu DK Tattoos for a line of jewelry-inspired temporary tattoos featuring all 32 NFL teams.
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
Manchester United has named Donaco International as its first official casino resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
Electronic Arts has launched the new season of "Madden NFL Mobile," which lets football fans become the general manager of their favorite NFL franchise.
Following its inaugural NFL Collection with the San Francisco 49ers , Levi's has expanded its NFL Collection to include six additional teams this season.
Liverpool FC is expanding its online retail offerings through a partnership Ecell Global for phone and tablet cases.
Manchester United has partnered with the Korean online game developer Nexon to bring the football team and its players to the Korean version "EA Sports FIFA Online 3."
Konami Digital Entertainment is giving football fans worldwide a taste of the upcoming "Pro Evolution Soccer 2016" game, with a free digital demo.
Under Armour and the National Basketball Association have signed a multi-year global partnership.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Liverpool football club has opened an office in London, strengthening its commercial partnership offering.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Gibson Brands is entering the headphone market with the help of Track & Field Olympic Gold medalist Usain Bolt.
Manchester United has tapped KamaGames as its official social casino games partner.
Preparations are well underway for the 35th edition of Licensing Expo, with a host of new brands already set to exhibit and a new Sports section planned for the show floor.
WWE has signed a multi-year agreement with Topix to produce up to 10 high-end, glossy, 100-page special edition issues each year.
Spike is launching a new free-TV channel in the U.K. April 15 that will offer a mix of new British series, U.S. hits like "Breaking Bad" and serve as the official home of the Bellator MMA.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
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