As Saban Brands celebrates its fifth anniversary, the company has grown from one iconic franchise to 11 brands and approaching $1 billion in retail sales worldwide.
PGA Junior Golf Camps have added seven new camp locations in response to high enrollment figures and demand for the young adult golf training program.
Majestic Athletic and Liverpool Football Club have entered a new global apparel partnership.
Tack Room Essentials, manufacturer of the Tackbox equestrian brand, has appointed Brand Brilliant Consulting as its licensing agent.
More than 40 top rookies from the 2015 NFL Draft class will come together this weekend to learn about the business of football at the 21st annual NFLPA Rookie Premiere.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Major League Soccer has partnered with Letv Sports, a digital broadcast platform for sports in China, to offer live coverage of all league matches in the region.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Major League Baseball, the New York Yankees and Highland Mint have created a Derek Jeter coin program to celebrate the final season in Jeter’s 20-year baseball career.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Sports company Extreme is giving all attendees of Brand Licensing Europe this week two free tickets to the 2015 Extreme Drift Allstars U.K. Grand Prix.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
WWE has promoted Lisa Fox Lee to the newly created role of executive vice president of content.
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