An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Fathead has launched its newest product - Fat Dots, removable stickers for the home button on iOS devices.
Kay Jewelers has added a new collection to its Charmed Memories line featuring the National Football League.
WWE has signed two new deals that will expand the professional wrestling brand's publishing program.
GMC branding and vehicles will be integrated into the gaming experience of the “EA Sports Madden NFL 25” video game.
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
The National Basketball Association has paired with Society43 for a ranged of sunglasses individually designed for each of the 30 NBA teams.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
Boutique agencies Synergy Licensing and The Brand Liaison have formed a new collaboration.
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