As Saban Brands celebrates its fifth anniversary, the company has grown from one iconic franchise to 11 brands and approaching $1 billion in retail sales worldwide.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Major League Soccer has partnered with Letv Sports, a digital broadcast platform for sports in China, to offer live coverage of all league matches in the region.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
A slate of leading entertainment brands in film, television, music, live events and gaming are headed to Licensing Expo this June to extend their brands into new categories.
This weekend NASCAR fans will be decked out in co-branded gear for the SpongeBob SquarePants 400 NASCAR Sprint Cup Series race.
Arsenal Football Club and Puma have unveiled additional details of the extensive licensing rights included in their recent partnership agreement.
Warner Bros. Consumer Products EMEA has inked a deal with Allegre HKM to devlop a range of plush in Europe featuring its Looney Tunes NBA co-brand.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
Big Tent Entertainment and Coveroo will feature internet star Domo on smart phones and tablet covers featuring top professional sports teams.
Outdoor specialty store Field & Stream will open three new locations in September.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
USPA Properties has unveiled plans for the 125th anniversary of the U.S. Polo Association, the national governing body for the sport.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.