How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
The National Basketball Association and the National Basketball Players Association have scheduled the first-ever professional game in Africa for Aug. 1.
The NFL Players Association's top-selling player, Seattle Seahawks QB Russell Wilson, will host the Nickelodeon Kids' Choice Sports Awards.
Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Talent and media agency WME/IMG acquired the bull riding circuit Professional Bull Riders, which features more than 300 events worldwide each year.
Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
The University of Connecticut has had a full year in the sports arena as evidenced by a booming licensed product sales.
BBC Worldwide is marking a year of momentous events with new merchandise for FIFA World Cup 2014, Doctor Who, Sherlock and more.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.
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