An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
NASCAR Team Properties is collaborating with the Madame Alexander Doll Company to design a new line of NASCAR-branded dolls.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.
WWE has partnered with two new publishing partners to develop a number of titles for the sport and its stars.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
NFL Players Inc. has expanded its line of NFL player collegiate merchandise featuring active NFL players and their colleges.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
Retailer Topshop is planning an exclusive apparel collection in collaboration with Adidas Originals based on the sportswear brand’s archives.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
Lionsgate and WWE Studios are extending their longstanding partnership to include six new action films that will star WWE Superstars.
The Collegiate Licensing Company has extended its partnership with Stephen F. Austin State University in Nacogdoches, Texas.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Tudor Games, makers of the classic Electric Football game, announced a licensing agreement with the NFL to market a new collection of Electric Football games.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
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