An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
The National Basketball Association Canada has announced two new retail partnerships for apparel and home accessories, in a series of deals brokered by Studio Licensing.
Major League Baseball Properties has teamed up with The Cloudbreak Group and Firmenich for a fragrance featuring the New York Yankees.
Warner Bros. and WWE Studios have announced plans to team up for a co-produced animated film featuring the Flintstones.
The U.K.’s Isle of Man post office is celebrating the 100th Tour de France race with a series of commemorative stamps.
Collegiate Licensing Company and NCAA Football have launched the 2nd annual College Colors Day Spirit Cup.
England's Football Association is prepping for the World Cup by extending its agreement with Poetic Gem for apparel.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
PixFusion has launched a new multi-media experience for the Green Bay Packers, in a deal brokered by Big Tent Entertainment.
With Super Bowl XLVIII expected to draw an estimated 181 million viewers, the NRF predicts that total spending for the event will top $12.3 billion.
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