How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
WWE and Authentic Brands Group have launched a new joint venture that names Tapout as the official fitness partner of the professional wrestling organization.
The Charlotte Hornets and the Los Angeles Clippers will take part in the National Basketball Association's NBA Global Games China event this October.
Wilson Sporting Goods, a division of Amer Sports, has acquired the Louisville Slugger brand from Hillerich & Bradsby.
Majestic Athletic and Major League Baseball Properties have extended their contract through 2019, continuing a partnership that has lasted for more than 30 years.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
Soccer United Marketing has added 15 new licensees to the lineup of partners for Major League Soccer.
Action sports entertainment company Nitro Circus has tapped veteran consumer products executive Peter Maule to develop its global licensing and retail business.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
The University of Connecticut has had a full year in the sports arena as evidenced by a booming licensed product sales.
BBC Worldwide is marking a year of momentous events with new merchandise for FIFA World Cup 2014, Doctor Who, Sherlock and more.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
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