An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
The International Basketball Federation has appointed CPLG to build a licensing program for the 2014 FIBA Basketball World Cup.
Genesis Sports has extended its license as a supplier of PUMA-branded team sports apparel in the U.K. and Ireland.
Loudmouth Golf has teamed up with TourMARK for a line of putter grips featuring its designs.
Loudmouth Golf has partnered with Molhimawk for a new line of golf bags in Australia.
Warner Bros. Consumer Products EMEA announced a multi-year partnership with the NBA Wednesday at Brand Licensing Europe.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
South Florida jeweler Mayors has teamed up with the state’s basketball team the Miami Heat, to create a line of jewelry for fans.
Loudmouth Golf has hired apparel and retail executive Dennis Green as its new executive vice president and general manager of sales and marketing.
King Features Syndicate has partnered with The Hamilton Collection for a series of collectible figurines featuring Betty Boop and NFL teams.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
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