With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
World champion surfer Kelly Slater has launched a new ready-to-wear brand, Outerknown, a sport apparel collection for both men and women.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Team ProMark will create official licensed National Football League cases and screen protectors for both iPhone 5/5S and Samsung Galaxy S5 smartphones.
Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.
PEI Licensing has tapped Bioworld Merchandising to create accessories inspired by golfing legend Ben Hogan.
Kimberly-Clark and the National Hockey League have renewed and expanded their multi-year partnership in North America.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
Bazooka Candy Brands is expanding its line of Major League Baseball-branded Ring Pops this season to include new teams.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
Warner Bros. Consumer Products has joined forces with Hendrick Motorsports to develop consumer promotions and original content.
Top motorsports licensor is Polaris is extending its racing, recreational, utility and all-terrain vehicles across multiple product categories.
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