An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
NASCAR Team Properties is collaborating with the Madame Alexander Doll Company to design a new line of NASCAR-branded dolls.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.
WWE has partnered with two new publishing partners to develop a number of titles for the sport and its stars.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
The National Basketball Association has named the Golden State Warriors and the Miami Heat as the 2012-13 season’s Team Retailers of the Year.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
The Topps Company has released Topps Bunt 2014, the exclusive Major League Baseball digital trading card app for iPhone, iPad and iPod Touch.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
Home Plate Entertainment is planning a game app based on its animated skateboarding series, “Rob Dyrdek’s Wild Grinders.”
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Collegiate Licensing Company, a division of IMG, kicked off an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
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