It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Movado is launching a collection of special edition watches to celebrate baseball legend and Movado brand ambassador Derek Jeter.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Pamela El is joining the National Basketball Association in the new position of chief marketing officer beginning Aug. 18.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Dick Bruna’s classic character Miffy has been named as the mascot for the 2015 Tour de France.
Home Plate Entertainment is planning a game app based on its animated skateboarding series, “Rob Dyrdek’s Wild Grinders.”
Head Sport has tapped PS Brands/Planet Sox to create sports socks under its brand.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Brand Licensing Europe is partnering with the Sports Merchandise and Marketing Exhibition (SMMEX) to provide new opportunities for attendees.
The National Basketball Association has named the Golden State Warriors and the Miami Heat as the 2012-13 season’s Team Retailers of the Year.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.