With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Outdoor specialty store Field & Stream will open three new locations in September.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
2013 has seen the BBC Worldwide’s biggest ever range of Doctor Who merchandise as the series celebrates its 50th anniversary.
Golf legend Jack Nicklaus has inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.
The mixed martial arts organization Bellator MMA is planning to expand its brand beyond the ring with the help of All-American Licensing & Management Group.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
Retailer Topshop is planning an exclusive apparel collection in collaboration with Adidas Originals based on the sportswear brand’s archives.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
Lionsgate and WWE Studios are extending their longstanding partnership to include six new action films that will star WWE Superstars.
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