An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
Nike has tapped the Middle East Licensing Company to represent its football clubs in the Middle East.
WWE has extended its home video distribution agreement with Gaiam Vivendi Entertainment.
Extreme Sports Company has partnered with Vimto Soft Drinks for beverages under its Extreme lifestyle brand.
Head Sport has tapped PS Brands/Planet Sox to create sports socks under its brand.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Brand Licensing Europe is partnering with the Sports Merchandise and Marketing Exhibition (SMMEX) to provide new opportunities for attendees.
The National Basketball Association has named the Golden State Warriors and the Miami Heat as the 2012-13 season’s Team Retailers of the Year.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
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