Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
Major League Baseball has teamed with RockTape for a new line of branded kinesiology tape featuring the logos of MLB teams.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
The National Football League has partnered with Lulu DK Tattoos for a line of jewelry-inspired temporary tattoos featuring all 32 NFL teams.
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
Manchester United has named Donaco International as its first official casino resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
Electronic Arts has launched the new season of "Madden NFL Mobile," which lets football fans become the general manager of their favorite NFL franchise.
Following its inaugural NFL Collection with the San Francisco 49ers , Levi's has expanded its NFL Collection to include six additional teams this season.
Liverpool FC is expanding its online retail offerings through a partnership Ecell Global for phone and tablet cases.
Manchester United has partnered with the Korean online game developer Nexon to bring the football team and its players to the Korean version "EA Sports FIFA Online 3."
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Blue Trellis will work with outdoors brand Sports Afield for licensing representation.
NFL Players Inc. has expanded its line of NFL player collegiate merchandise featuring active NFL players and their colleges.
USPA Properties has unveiled plans for the 125th anniversary of the U.S. Polo Association, the national governing body for the sport.
The National Basketball Association and BT Sport have expanded their television partnership in the U.K. and Ireland.
Michael Jordan and Bugs Bunny are reprising their famous partnership, in a new line of Hare Jordan products that will launch 23 years after the original collection.
Action sports entertainment company Nitro Circus has tapped veteran consumer products executive Peter Maule to develop its global licensing and retail business.
Cherokee Global Brands has partnered with Sports Direct International to launch Tony Hawk signature clothing and accessories throughout Europe this fall/winter.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
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