An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
WWE has appointed Gerrit Meier as executive vice president of international.
WWE has teamed up with The Bridge Direct for its first-ever range of construction toys.
FIFA has named Hy-Pro International as the licensee for the 2014 World Cup.
Professional skateboarding's Street League has inked a new deal to launch retail stores and branded products.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Dick’s Sporting Goods and the National Hockey League have launched three NHL-branded super shops at Dick’s stores three major citites.
Watchmaker Seiko has launched a new three-year promotional partnership with tennis player Novak Djokovic.
Copyright Promotions Licensing Group will continue to represent the 600-year-old Scottish golf course complex St Andrews Links until 2018.
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