The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Topps has released a new season of its football trading card game Match Attax featuring the Barclays Premier League.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Chalk Line is planning a collection of its iconic Fanimation jackets featuring some of WWE’s biggest Legends.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Fashion designer Stella McCartney and adidas are continuing their partnership with the launch of a new sportswear range aimed at a younger audience.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Football Association, the governing body of football (soccer) in England, will, for the first time ever, manage its own licensing program for the domestic U.K. market.
British soccer team Liverpool FC has appointed Fermata Partners to expand its brand in North America.
The NFL Players Association's top-selling player, Seattle Seahawks QB Russell Wilson, will host the Nickelodeon Kids' Choice Sports Awards.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
In order to continue to grow its licensing business, NFLPI is getting its players directly involved in all aspects, from development to execution.
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