An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
The Extreme Sports Company, owner of the Extreme lifestyle brand, has signed a trio of new deals and is planning a new branded hotel for the 2014 Winter Olympics.
adidas International Marketing has teamed up with Coty to expand its range of personal care products for men.
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
The Topps Company has released a digital trading card game featuring Barclays Premier League football players.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
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