As Saban Brands celebrates its fifth anniversary, the company has grown from one iconic franchise to 11 brands and approaching $1 billion in retail sales worldwide.
Tack Room Essentials, manufacturer of the Tackbox equestrian brand, has appointed Brand Brilliant Consulting as its licensing agent.
More than 40 top rookies from the 2015 NFL Draft class will come together this weekend to learn about the business of football at the 21st annual NFLPA Rookie Premiere.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Major League Soccer has partnered with Letv Sports, a digital broadcast platform for sports in China, to offer live coverage of all league matches in the region.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
WeMatch has appointed Diego Barassi to develop its licensing and retail division, which will be anchored by the Copa America brand.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
NFL Players Inc. and Stylinity, a social commerce platform, announced a licensing agreement that will allow NFL players to share their fashion on social media.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Splash Entertainment and Outlook Company have teamed up to produce three new specials based on a trilogy of books created by former NFL player Trevor Pryce.
Loudmouth has added three new universities to its line of NCAA-branded, made-to-order pants, shorts and skorts.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Fashion designer Stella McCartney and adidas are continuing their partnership with the launch of a new sportswear range aimed at a younger audience.
Mixed martial arts organization UFC has partnered with EB Sport Group to develop a line of branded in-home fitness equipment and accessories.
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