Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
With Super Bowl XLVIII expected to draw an estimated 181 million viewers, the NRF predicts that total spending for the event will top $12.3 billion.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Antigua Group has signed a multi-year agreement to develop apparel for the mixed martial arts league Ultimate Fighting Championship.
Legendo Entertainment has created “FCB Pinball” a digital pinball simulation that will engage FC Barcelona’s players in football challenges.
The Game 7 Group, owners of the Game 7 trademarks and Internet web domain, has appointed SRG Ventures to exclusively represent them to develop the brand.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
The Collegiate Licensing Company, the licensing affiliate of IMG College, released its annual list of top-selling universities and manufacturers.
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