An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
WWE has signed two news deals that will expand the professional wrestling brand’s presence.
SkiLogik has released a limited edition line of Grateful Dead skis featuring artwork by Mariella that use the band’s iconic imagery.
Macy’s and Lids Sports Group are teaming up to open sports team merchandise departments.
Lifestyle brand Alex and Ani is planning an exclusive line of expandable wire bangles for all 32 teams in the NFL.
Twentieth Century Fox Consumer Products is planning a soccer-themed crossover for The Simpsons in 2014 in conjunction with the FIFA World Cup.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
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