The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
The Pro Football Hall of Fame has partnered with the Franklin Mint to create a new line of collectible, miniature versions of the iconic Hall of Fame bronze busts.
Fresno State has continued its partnership with the Collegiate Licensing Company, the licensing affiliate of IMG College.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
British Olympic diver Tom Daley has teamed with Cartoon Network to launch the next phase of the international anti-bullying campaign CN Buddy Network.
The National Football League has set its sights on a new category in a deal with Victory Tailgate for team-branded cornhole sets, bag sets and tumble towers.
Manchester United Football Club has signed a multi-year, global partnership with luxury footwear brand Heroes.
The NFL debuted its "Homegating" range of products this week, including the new Super Bowl 50 collection, at a celebrity panel event in New York City Wednesday.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Logo Brands has been granted additional licensing rights by the National Hockey League to expand its current offerings of branded coolers, fashion totes and caddies.
Foundry Brands has negotiated a deal for the urban cycling brand Brick Lanes Bikes London with clothing company Heritage Apparel.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Denver Broncos quarterback Peyton Manning has reclaimed his crown as the No. 1 top-selling player in the NFL Players Inc. Top 50 Player Sales list.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Authentic Brands Group is bringing the Prince tennis brand to a new line of performance apparel exclusively at retailer Sports Authority in the U.S. and Puerto Rico.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
Licensing Expo will present an expanded lineup of sports brands at this year's show, including the Major League Baseball Players Association and Tottenham Hotspur.
A slate of leading entertainment brands in film, television, music, live events and gaming are headed to Licensing Expo this June to extend their brands into new categories.
The Walt Disney Company and the National Basketball Association have teamed to develop an NBA Experience at the Walt Disney World Resort in Florida.
Fermata Partners will be soccer team Manchester City’s licensing agency for North America.
That's My Ticket has released the first products in its partnership with Major League Baseball and the Baseball Hall of Fame–baseball HOF player plaques on canvas.
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