An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Tommy Bahama and Major League Baseball Properties have unveiled the 2014 Collector’s Edition shirt featuring Jackie Robinson.
WWE has extended its home video distribution agreement with Gaiam Vivendi Entertainment.
Extreme Sports Company has partnered with Vimto Soft Drinks for beverages under its Extreme lifestyle brand.
Head Sport has tapped PS Brands/Planet Sox to create sports socks under its brand.
Iconix India has signed a new licensing agreement with Future Lifestyle Fashions for the Umbro brand.
Fan Ink Limited has signed on to create a line of novelty products for the 2014 FIFA World Cup Brazil.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Brand Licensing Europe is partnering with the Sports Merchandise and Marketing Exhibition (SMMEX) to provide new opportunities for attendees.
The National Basketball Association has named the Golden State Warriors and the Miami Heat as the 2012-13 season’s Team Retailers of the Year.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
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