The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
The Pro Football Hall of Fame has partnered with the Franklin Mint to create a new line of collectible, miniature versions of the iconic Hall of Fame bronze busts.
Fresno State has continued its partnership with the Collegiate Licensing Company, the licensing affiliate of IMG College.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
British Olympic diver Tom Daley has teamed with Cartoon Network to launch the next phase of the international anti-bullying campaign CN Buddy Network.
The National Football League has set its sights on a new category in a deal with Victory Tailgate for team-branded cornhole sets, bag sets and tumble towers.
Manchester United Football Club has signed a multi-year, global partnership with luxury footwear brand Heroes.
The NFL debuted its "Homegating" range of products this week, including the new Super Bowl 50 collection, at a celebrity panel event in New York City Wednesday.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
Logo Brands has been granted additional licensing rights by the National Hockey League to expand its current offerings of branded coolers, fashion totes and caddies.
Foundry Brands has negotiated a deal for the urban cycling brand Brick Lanes Bikes London with clothing company Heritage Apparel.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
Big Tent Entertainment and NFL Players Inc., the marketing and licensing arm of the NFL Players Association, have added two new licensees to their Domo co-brand.
U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge.
Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating Learfield Licensing Partners.
The Charlotte Hornets and the Los Angeles Clippers will take part in the National Basketball Association's NBA Global Games China event this October.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
Backyard Sports brand is celebrating the success of NBA MVP Stephen Curry with a super-powered Stephan Curry character in its mobile game.
Playmobil has announced a new partnership with the National Hockey League to produce a line of NHL-inspired toys.
Punchbowl has made three new additions to its line of Characters Kids Love invitations, featuring brands from Nickelodeon, WWE and Activision.
As the 102nd edition of cycling race the Tour de France gets underway, Playsoft Games has released the official mobile game "Tour de France 2015."
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.