An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Tommy Bahama and Major League Baseball Properties have unveiled the 2014 Collector’s Edition shirt featuring Jackie Robinson.
Major League Baseball Properties has teamed up with The Cloudbreak Group and Firmenich for a fragrance featuring the New York Yankees.
Warner Bros. and WWE Studios have announced plans to team up for a co-produced animated film featuring the Flintstones.
The U.K.’s Isle of Man post office is celebrating the 100th Tour de France race with a series of commemorative stamps.
Collegiate Licensing Company and NCAA Football have launched the 2nd annual College Colors Day Spirit Cup.
England's Football Association is prepping for the World Cup by extending its agreement with Poetic Gem for apparel.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
PixFusion has launched a new multi-media experience for the Green Bay Packers, in a deal brokered by Big Tent Entertainment.
With Super Bowl XLVIII expected to draw an estimated 181 million viewers, the NRF predicts that total spending for the event will top $12.3 billion.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
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