As Saban Brands celebrates its fifth anniversary, the company has grown from one iconic franchise to 11 brands and approaching $1 billion in retail sales worldwide.
Tack Room Essentials, manufacturer of the Tackbox equestrian brand, has appointed Brand Brilliant Consulting as its licensing agent.
More than 40 top rookies from the 2015 NFL Draft class will come together this weekend to learn about the business of football at the 21st annual NFLPA Rookie Premiere.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Major League Soccer has partnered with Letv Sports, a digital broadcast platform for sports in China, to offer live coverage of all league matches in the region.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
NFL Players Inc. has selected Run Games’ mobile game “Football Heroes: Pro Edition” as the winner of its Mobile Madness Challenge.
In August, Nike, Jordan Brand and USA Basketball will host the third annual World Basketball Festival on the lakefront parks of Chicago, Ill.
Movado is launching a collection of special edition watches to celebrate baseball legend and Movado brand ambassador Derek Jeter.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
WWE has partnered with two new publishing partners to develop a number of titles for the sport and its stars.
Monster has unveiled its second collection of Adidas-branded headphones.
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