An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
NFL Players Inc. has released its first-ever Rising 50 list, which identifies the next crop of NFL players poised to break out and rank among top sellers of licensed merchandise.
U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge.
Bare Tree Media will launch a line of digital stickers for mobile messaging featuring players from the Patriots and the Seahawks in time for the Super Bowl XLIX.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
The National Basketball Association has tapped Stance as the official sock supplier for the 2015 NBA All-Star Game.
The National Basketball Association and BT Sport have expanded their television partnership in the U.K. and Ireland.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
The United States Soccer Federation and Major League Soccer have teamed with '47 Brand for branded headwear, apparel and accessories.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.
The National Hockey League and Reebok have partnered to design the jerseys for the league’s All-Star Weekend, taking place in Columbus, Ohio, Jan. 23-25.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
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