How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
East London cycling shop Brick Lane Bikes has teamed with Italian cycling apparel brand Pella Sportswear for a co-branded clothing range.
Golf ball brand Volvik has appointed Stan Denenberg as its new director of licensing.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
WWE and Authentic Brands Group have launched a new joint venture that names Tapout as the official fitness partner of the professional wrestling organization.
The Charlotte Hornets and the Los Angeles Clippers will take part in the National Basketball Association's NBA Global Games China event this October.
Wilson Sporting Goods, a division of Amer Sports, has acquired the Louisville Slugger brand from Hillerich & Bradsby.
Majestic Athletic and Major League Baseball Properties have extended their contract through 2019, continuing a partnership that has lasted for more than 30 years.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
Soccer United Marketing has added 15 new licensees to the lineup of partners for Major League Soccer.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company for accessories, gifts, novelties and souvenirs featuring the mixed martial arts brand.
Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
Knockout Licensing has added three more licensees for Boo, the World’s Cutest Dog.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
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