An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
NFL Players Inc. has released its first-ever Rising 50 list, which identifies the next crop of NFL players poised to break out and rank among top sellers of licensed merchandise.
U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge.
Bare Tree Media will launch a line of digital stickers for mobile messaging featuring players from the Patriots and the Seahawks in time for the Super Bowl XLIX.
Super Bowl XLIX will draw an estimated 184 million viewers this year, according to the National Retail Federation.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
The National Basketball Association has tapped Stance as the official sock supplier for the 2015 NBA All-Star Game.
The National Basketball Association and BT Sport have expanded their television partnership in the U.K. and Ireland.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
The United States Soccer Federation and Major League Soccer have teamed with '47 Brand for branded headwear, apparel and accessories.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Antigua Group has signed a multi-year agreement to develop apparel for the mixed martial arts league Ultimate Fighting Championship.
Legendo Entertainment has created “FCB Pinball” a digital pinball simulation that will engage FC Barcelona’s players in football challenges.
The Game 7 Group, owners of the Game 7 trademarks and Internet web domain, has appointed SRG Ventures to exclusively represent them to develop the brand.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
The Collegiate Licensing Company, the licensing affiliate of IMG College, released its annual list of top-selling universities and manufacturers.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
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