An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Discovery Communications has teamed up with FishBrain to launch the “River Monster+” sport fishing app.
The organizer of the 2016 UEFA European Football Championship is in the process of selecting a master licensee.
G-III Apparel Group, Major League Baseball and Iconix Brand Group are planning to revive the classic Starter satin jacket franchise.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
Bloomingdale's has collaborated with 48 top fashion designers to create a collection of one-of-a-kind football helmets.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Basketball star Shaquille O'Neal and Peerless Clothing have partnered to create a new fashion menswear collection that will launch exclusively at Macy's.
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