Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
Burton Snowboards has unveiled the 2014 U.S. team uniforms that will be worn by the U.S. snowboarding team at the 2014 Winter Olympics.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
Bazooka Candy Brands is expanding its line of Major League Baseball-branded Ring Pops this season to include new teams.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
Warner Bros. Consumer Products has joined forces with Hendrick Motorsports to develop consumer promotions and original content.
Top motorsports licensor is Polaris is extending its racing, recreational, utility and all-terrain vehicles across multiple product categories.
Mask-arade has launched a new range of officially licensed WWE facemasks.
Chevrolet will welcome soccer team Manchester United to Michigan for its debut match in the state this Saturday at University of Michigan in Ann Arbor.
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