An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.
NFL Players Inc., the licensing arm of the NFL Players Association, will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
FIFA has extended its video game licensing agreement with EA Sports until 2022.
Topline has teamed up with the NBA and Sanrio for a line of NBA apparel featuring Hello Kitty.
Razor USA is teaming up with Scarab Entertainment for mobile, social and console video games based on the scooter brand.
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
PEI Licensing has tapped Bioworld Merchandising to create accessories inspired by golfing legend Ben Hogan.
Kimberly-Clark and the National Hockey League have renewed and expanded their multi-year partnership in North America.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
American Gladiators has launched a new fitness licensing program that will let trainers across the U.S. operate their own certified American Gladiators Fitclub.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.