The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Topps has released a new season of its football trading card game Match Attax featuring the Barclays Premier League.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Chalk Line is planning a collection of its iconic Fanimation jackets featuring some of WWE’s biggest Legends.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter.
CPLG, licensing agent for the Rugby Football Union, has signed a raft of new licensees for products that will arrive at British retailers in 2015.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
The Collegiate Licensing Company has partnered with Panini America to develop trading cards for CLC's nearly 200 partner institutions.
The National Basketball Association has tapped Stance as the official sock supplier for the 2015 NBA All-Star Game.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
Publisher Pedigree Books has renewed its new multi-year deal with professional wrestling organization WWE.
King Features Syndicate has teamed with a number of brands for a capsule collection featuring rivals Popeye and Bluto.
Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
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