An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
SD Entertainment has secured the entertainment rights for the brand of legendary college basketball coach John Wooden and his philosophy, the Pyramid of Success.
WWE has signed two news deals that will expand the professional wrestling brand’s presence.
SkiLogik has released a limited edition line of Grateful Dead skis featuring artwork by Mariella that use the band’s iconic imagery.
Macy’s and Lids Sports Group are teaming up to open sports team merchandise departments.
Lifestyle brand Alex and Ani is planning an exclusive line of expandable wire bangles for all 32 teams in the NFL.
Twentieth Century Fox Consumer Products is planning a soccer-themed crossover for The Simpsons in 2014 in conjunction with the FIFA World Cup.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
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