Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Harper's Bazaar and Stuart Weitzman have teamed up again, this time to launch an exclusive boot capsule collection for ShopBazaar.com.
Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
NFL Players Inc., the licensing arm of the NFL Players Association, has launched a competition for toy developers.
Splash Entertainment and Outlook Company have teamed up to produce three new specials based on a trilogy of books created by former NFL player Trevor Pryce.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
ESPN has launched digital shops on its ESPNcricinfo.com and ESPN.com.au for global cricket fans and sports enthusiasts in Australia and New Zealand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Watchmaker Bulova is planning a series of co-branded watches as part of its three-year sponsorship agreement with Manchester United.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.
Powersports brand Polaris Industries has signed a multi-year agreement with Alchemy3 to create lottery games featuring Polaris vehicles.
Desert racing organization Score International will make its Licensing Expo debut this week as part of the new Motorsports Café feature zone of the show.
Dick Bruna’s classic character Miffy has been named as the mascot for the 2015 Tour de France.
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