An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Surf brand Hang Ten has tapped D6 Sports for a range of new products in the action sports and wheeled categories.
The WWE’s Consumer Products Group has secured two new deals for the professional wrestling brand.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
The Women’s NBA and Procter & Gamble are teaming up for P&G’s My Black is Beautiful Imagine a Future campaign.
IMG Licensing has been appointed by the Pro Football Retired Players Association to manage the licensing rights of its members.
The European Licensing Company has been appointed to represent Zenit St. Petersburg.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
Henrik Lundqvist, goalie for the New York Rangers hockey team, is teaming up with Bread & Boxers for a series of seasonal collaborations.
The WWE has teamed up with DK Publishing to create a range of titles based on the professional wrestling organization’s events and Superstars.
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