With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Loudmouth has released a new line of officially licensed NCAA gym shorts.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
The Licensing Resource Group has signed an exclusive agreement to represent the University of Memphis’ licensing program.
NFL Players Inc., the licensing arm of the NFL Players Association, will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Mask-arade has unveiled a new line of WWE facemasks featuring well-known personalities of the professional wrestling league.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
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