The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
In 2011, FIFA decided to bring its licensing program in-house, and that decision has paid off in spades.
NFL Players Inc., the licensing arm of the NFL Players Association, has launched a competition for toy developers.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Perry Ellis International has tapped Delta Galil Industries to design and distribute a line of Ben Hogan-branded socks.
At the inaugural College Football Playoff National Championship today, CFP officials are working with the Collegiate Licensing Company to curb counterfeit merchandise.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
Pom Pom, a surf and skate brand for girls, has teamed with action sports manufacturer Made in Mars for a line of branded skateboards.
Rook Brand Clothing is planning a new line of co-branded men's t-shirts featuring the WWE professional wrestling brand.
Just in time for the start of baseball season, Topps has released the new version of its Major League Baseball digital trading card app "Topps Bunt 2015."
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
Major League Soccer has partnered with Letv Sports, a digital broadcast platform for sports in China, to offer live coverage of all league matches in the region.
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