An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
Muhammad Ali Enterprises has signed two new accessory partners in Canada for the brand of the iconic boxer.
The NBA and Taco Bell have teamed up for their second boxed meal promotion.
Tommy Bahama is continuing a series of sports collaborations with Major League Baseball Properties and the Transpac Yacht Race.
Muhammad Ali Enterprises has a signed new deals with partners including Benetton and Lucky Brands.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
2013 has seen the BBC Worldwide’s biggest ever range of Doctor Who merchandise as the series celebrates its 50th anniversary.
Golf legend Jack Nicklaus has inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.
The mixed martial arts organization Bellator MMA is planning to expand its brand beyond the ring with the help of All-American Licensing & Management Group.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
Retailer Topshop is planning an exclusive apparel collection in collaboration with Adidas Originals based on the sportswear brand’s archives.
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