An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
NASCAR Team Properties is collaborating with the Madame Alexander Doll Company to design a new line of NASCAR-branded dolls.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.
WWE has partnered with two new publishing partners to develop a number of titles for the sport and its stars.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
Loudmouth has added three new universities to its line of NCAA-branded, made-to-order pants, shorts and skorts.
David Beckham has launched a joint venture with Global Brands Group to develop a global lifestyle brand for the soccer star.
Loudmouth Golf has hired apparel and retail executive Dennis Green as its new executive vice president and general manager of sales and marketing.
King Features Syndicate has partnered with The Hamilton Collection for a series of collectible figurines featuring Betty Boop and NFL teams.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
Tommy Bahama and Major League Baseball Properties have unveiled the 2014 Collector’s Edition shirt featuring Jackie Robinson.
Kaptiva Sports, which has been offering FC Barcelona soccer camps across the U.S. for seven years, will open the first FCBEscola soccer academy in the U.S.
Nickelodeon has announced the nominees and categories for the inaugural Kids' Choice Sports awards show.
NFL Players Inc. is teaming up with youth football organization Pop Warner Little Scholars for officially licensed cobranded products featuring active NFL players.
Pamela El is joining the National Basketball Association in the new position of chief marketing officer beginning Aug. 18.
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