How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
HanesBrands, owner of sportswear brands such as Hanes and Champion, has acquired the licensed collegiate apparel company Knights Apparel.
Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating Learfield Licensing Partners.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Harlem Globetrotters International has appointed a number of companies to help make the most of its 90th anniversary including United Talent Agency and Licensing Street.
How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Bleacher Creatures has brought several new plush collections to New York Toy Fair, featuring everything from Major League Baseball players to DC Comics to the Pope.
McFarlane Toys is highlighting the new additions to its slate of pop culture products at New York Toy Fair.
Michael Jordan and Bugs Bunny are reprising their famous partnership, in a new line of Hare Jordan products that will launch 23 years after the original collection.
Pom Pom, a surf and skate brand for girls, has teamed with action sports manufacturer Made in Mars for a line of branded skateboards.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
The University of Connecticut has had a full year in the sports arena as evidenced by a booming licensed product sales.
BBC Worldwide is marking a year of momentous events with new merchandise for FIFA World Cup 2014, Doctor Who, Sherlock and more.
Nickelodeon’s SpongeBob SquarePants has a front row seat to the World Cup in Brazil with a range of branded products available on shelves throughout the country.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
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