Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Harper's Bazaar and Stuart Weitzman have teamed up again, this time to launch an exclusive boot capsule collection for ShopBazaar.com.
Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
NFL Players Inc., the licensing arm of the NFL Players Association, has launched a competition for toy developers.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
The Licensing Resource Group has signed an exclusive agreement to represent the University of Memphis’ licensing program.
NFL Players Inc., the licensing arm of the NFL Players Association, will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Mask-arade has unveiled a new line of WWE facemasks featuring well-known personalities of the professional wrestling league.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Major League Baseball, the New York Yankees and Highland Mint have created a Derek Jeter coin program to celebrate the final season in Jeter’s 20-year baseball career.
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