Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
PixFusion has launched a new multi-media experience for the Green Bay Packers, in a deal brokered by Big Tent Entertainment.
Mask-arade is showcasing a range of new licensed masks at the Nuremberg Toy Fair this week in Germany.
WWE has signed a three-year licensing deal with Brush Buddies for a collection of WWE Superstar toothbrushes.
Nickelodeon is planning a new live awards show–Kids' Choice Sports 2014.
Costco is bringing a new category of products to its members–fine art.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
British tennis champion Andy Murray will star in and guest-edit this week’s issue of The Beano comic.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
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