An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
WWE has teamed up with The Bridge Direct for its first-ever range of construction toys.
FIFA has named Hy-Pro International as the licensee for the 2014 World Cup.
Professional skateboarding's Street League has inked a new deal to launch retail stores and branded products.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Dick’s Sporting Goods and the National Hockey League have launched three NHL-branded super shops at Dick’s stores three major citites.
Watchmaker Seiko has launched a new three-year promotional partnership with tennis player Novak Djokovic.
Copyright Promotions Licensing Group will continue to represent the 600-year-old Scottish golf course complex St Andrews Links until 2018.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.