Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
The Licensing Resource Group has signed an exclusive agreement to represent the University of Memphis’ licensing program.
NFL Players Inc., the licensing arm of the NFL Players Association, will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Mask-arade has unveiled a new line of WWE facemasks featuring well-known personalities of the professional wrestling league.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Major League Baseball, the New York Yankees and Highland Mint have created a Derek Jeter coin program to celebrate the final season in Jeter’s 20-year baseball career.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
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