Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
My Gym Children’s Fitness Center and Saban Brands have partnered for a national holiday campaign focusing on the preschool series "Julius Jr."
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
Watchmaker Seiko has launched a new three-year promotional partnership with tennis player Novak Djokovic.
Copyright Promotions Licensing Group will continue to represent the 600-year-old Scottish golf course complex St Andrews Links until 2018.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
UEFA, European football’s governing body, has appointed IMG Licensing as master licensee for the UEFA Euro 2016 football tournament.
Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
The long-term partnership between Puma and Arsenal Football Club has formally begun and includes wide-ranging licensing rights.
Authentic Brands Group has finalized the purchase of certain assets of Collective Licensing International, Lifestyle Brands Corporation and Collective Brands Cooperatief U.A. from Payless Holdings.
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