How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Talent and media agency WME/IMG acquired the bull riding circuit Professional Bull Riders, which features more than 300 events worldwide each year.
Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
Licensing Expo will present an expanded lineup of sports brands at this year's show, including the Major League Baseball Players Association and Tottenham Hotspur.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
Sportswear brand Loudmouth, known for is bold, colorful patterns, is hosting a golf tournament in its birthplace, Napa County, Calif., this August.
Skate lifestyle brand Huf has partnered with Casio's G-Shock for a co-branded timepiece that celebrates the brands' shared heritage.
The National Basketball Association and sports and fashion retailer Jabong have launched the first official NBA online store in India–NBAStore.in.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
British tennis champion Andy Murray will star in and guest-edit this week’s issue of The Beano comic.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.
Sports licensing is emerging as a key growth area at this year’s Brand Licensing Europe, as UEFA Euro 2016 joins the roster of speakers on the show’s educational program.
England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats.
Warner Bros.’ “LEGO Batman 3: Beyond Gotham” video game launches in the U.K. today.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
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