The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
European sports brands such as FIFA, the Tour de France and Manchester United are taking a focused yet wide reaching approach to licensing strategies.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
In 2011, FIFA decided to bring its licensing program in-house, and that decision has paid off in spades.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
Kumho Tire has unveiled plans for an ad campaign featuring seven-time All-Star Carmelo Anthony on promotions throughout New York City.
Action sports entertainment company Nitro Circus has joined the lineup for Licensing Expo 2015 and is planning on showcasing live stunts on the show floor.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on May 9, which will be dubbed the SpongeBob SquarePants 400.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods.
This weekend NASCAR fans will be decked out in co-branded gear for the SpongeBob SquarePants 400 NASCAR Sprint Cup Series race.
Lifestyle brand Extreme has partnered with Mobilise Consulting to launch "Extreme Mobile," a U.K. mobile virtual network operator that will offer wireless communications services.
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