With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Haven Licensing is expanding its collaboration with the Australian Football League to create co-branded Sesame Street merchandise for 17 of the league’s teams.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company to develop a line of accessories, gifts, novelties and souvenirs.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
2013 has seen the BBC Worldwide’s biggest ever range of Doctor Who merchandise as the series celebrates its 50th anniversary.
Golf legend Jack Nicklaus has inked a deal with Perry Ellis International to create a line of men’s and women’s apparel.
The mixed martial arts organization Bellator MMA is planning to expand its brand beyond the ring with the help of All-American Licensing & Management Group.
With Super Bowl XLVIII less than two weeks away, the NRL has partnered with Arctix for the perfect winter game day accessory–tailgating pants.
Retailer Topshop is planning an exclusive apparel collection in collaboration with Adidas Originals based on the sportswear brand’s archives.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
Lionsgate and WWE Studios are extending their longstanding partnership to include six new action films that will star WWE Superstars.
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