An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Authentic Brands Group is offering its portfolio of brands for licensing through the online brand licensing network iQ License.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
The WWE’s Consumer Products Group has secured two new deals for the professional wrestling brand.
Bazooka Candy Brands has teamed up with Major League Baseball for Yankees-branded Ring Pops.
The Women’s NBA and Procter & Gamble are teaming up for P&G’s My Black is Beautiful Imagine a Future campaign.
IMG Licensing has been appointed by the Pro Football Retired Players Association to manage the licensing rights of its members.
The European Licensing Company has been appointed to represent Zenit St. Petersburg.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
Henrik Lundqvist, goalie for the New York Rangers hockey team, is teaming up with Bread & Boxers for a series of seasonal collaborations.
The WWE has teamed up with DK Publishing to create a range of titles based on the professional wrestling organization’s events and Superstars.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
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