Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Manchester United has announced a new, global partnership with the IT services company HCL Technologies to develop a range of digital initiatives for fans.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Bulova has launched a cobranded timepiece featuring one of the world's top football clubs, Manchester United.
Bicycle manufacturer TI Cycles of India has acquired the license for Ridley Bikes Belgium in a deal that covers India, Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
Major League Baseball has teamed with RockTape for a new line of branded kinesiology tape featuring the logos of MLB teams.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
The National Football League has partnered with Lulu DK Tattoos for a line of jewelry-inspired temporary tattoos featuring all 32 NFL teams.
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Sports company Extreme is giving all attendees of Brand Licensing Europe this week two free tickets to the 2015 Extreme Drift Allstars U.K. Grand Prix.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
Discovery Communications has signed a multi-year deal with TNA Impact Wrestling to bring the professional wrestling league to homes across the U.S.
Licensing agency Fermata Partners has signed on to represent the Premier League football club Tottenham Hotspur in North America.
The biggest names in tennis took center court Saturday alongside Nickelodeon characters at the sold out Australian Open Kids Tennis Day in Melbourne.
The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.
The professional wrestling organization WWE has promoted three executives within its consumer products group.
The Italian Football Federation and Puma have entered a comprehensive new partnership that will see the sportswear brand serve as the FIGC’s lead partner.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
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