It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Movado is launching a collection of special edition watches to celebrate baseball legend and Movado brand ambassador Derek Jeter.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Following the news last Wednesday that Manchester United called it quits with current equipment partner Nike, the football team announced a 10-year deal with adidas.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Pamela El is joining the National Basketball Association in the new position of chief marketing officer beginning Aug. 18.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
UEFA Euro 2016 is among a raft of new brands joining the 200-strong lineup at this year’s Brand Licensing Europe, which will take place Oct. 7-9 at London’s Olympia.
Dick Bruna’s classic character Miffy has been named as the mascot for the 2015 Tour de France.
The Topps Company has made its first foray into the home décor category with a collection of more MLB art prints.
Tennis star Maria Sharapova celebrated the one-year anniversary of her brand Sugarpova with the launch of accessories.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
ESPN has launched digital shops on its ESPNcricinfo.com and ESPN.com.au for global cricket fans and sports enthusiasts in Australia and New Zealand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Watchmaker Bulova is planning a series of co-branded watches as part of its three-year sponsorship agreement with Manchester United.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.
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