An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
NASCAR Team Properties is collaborating with the Madame Alexander Doll Company to design a new line of NASCAR-branded dolls.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
Ahmad Nassar has been named as the new president of NFL Players Inc., the licensing and marketing arm of the NFL Players Association, effective Feb. 2.
WWE has partnered with two new publishing partners to develop a number of titles for the sport and its stars.
Learfield Sports has acquired licensing agency Strategic Marketing Affiliates in a move to expand its licensing services in the college market.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Reebok has signed on as the first-ever exclusive global outfitter of the mixed martial arts organization UFC.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
Boutique agencies Synergy Licensing and The Brand Liaison have formed a new collaboration.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Youth lifestyle brand Extreme has signed on as the pole sponsor and a long-term support partner of the European motorsports brand Drift Allstars.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
Larry, Moe and Curly have teamed up with Major League Baseball stars in a new baseball promo for Fox Sports 1.
Professional basketball player Jeremy Lin and his company JLIN Marketing have appointed Seltzer Licensing Group to represent its brands.
Zodiak Kids has sold Tele Images Productions’ CGI animated series “Extreme Football” in a raft of territories including the U.K., Israel, India, Finland and China.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company to develop a line of accessories, gifts, novelties and souvenirs.
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