As Saban Brands celebrates its fifth anniversary, the company has grown from one iconic franchise to 11 brands and approaching $1 billion in retail sales worldwide.
Tack Room Essentials, manufacturer of the Tackbox equestrian brand, has appointed Brand Brilliant Consulting as its licensing agent.
More than 40 top rookies from the 2015 NFL Draft class will come together this weekend to learn about the business of football at the 21st annual NFLPA Rookie Premiere.
Majestic Athletic, makers of the official on-field uniforms worn by Major League Baseball players, is planning Jersey Day celebrations in every Major League city across the U.S.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Major League Soccer has partnered with Letv Sports, a digital broadcast platform for sports in China, to offer live coverage of all league matches in the region.
Fathead will create wall graphics for three of the world's most iconic athletes–the NBA’s Michael Jordan, the NHL’s Wayne Gretzky and golfer Tiger Woods.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
Reebok International has signed a multi-year licensing agreement with DuPont Protection Technologies to use Kevlar and Dare Bigger brands in its new CrossFit collection.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
The National Basketball Association and Brazil’s Liga Nacional de Basquete are teaming up in a multi-year partnership to grow basketball in Brazil.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted their third Looney Tunes Jr. NBA clinic Monday at Imperial College, London.
Bare Tree Media will launch a line of digital stickers for mobile messaging featuring players from the Patriots and the Seahawks in time for the Super Bowl XLIX.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Wilson Sporting Goods, a division of Amer Sports, has acquired the Louisville Slugger brand from Hillerich & Bradsby.
Sportswear brand Loudmouth, known for is bold, colorful patterns, is hosting a golf tournament in its birthplace, Napa County, Calif., this August.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
Professional basketball player Jeremy Lin and his company JLIN Marketing have appointed Seltzer Licensing Group to represent its brands.
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