The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Topps has released a new season of its football trading card game Match Attax featuring the Barclays Premier League.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Chalk Line is planning a collection of its iconic Fanimation jackets featuring some of WWE’s biggest Legends.
Playmobil has launched its line of officially licensed National Hockey League play sets, marking the toy brand's first licensed range in North America.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth is offering a limited quantity of licensed Major League Baseball pants and shorts.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
Harper's Bazaar and Stuart Weitzman have teamed up again, this time to launch an exclusive boot capsule collection for ShopBazaar.com.
Iconix Europe has made a deal with Starter Black label and design team Clements Ribeiro for an apparel collection.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Bloomingdale’s has teamed up with the National Basketball Association to celebrate the 64th NBA All-Star Game with basketball-inspired, in-store shops.
H&M has expanded its long-term partnership with sport and style icon David Beckham to include a curated menswear collection for spring.
Bleacher Creatures has brought several new plush collections to New York Toy Fair, featuring everything from Major League Baseball players to DC Comics to the Pope.
Soccer United Marketing has added 15 new licensees to the lineup of partners for Major League Soccer.
Funrise Toy has signed a deal with The Los Angeles Dodgers to make its Gazillion Bubbles brand the Official Bubbles of the team for the 2015 baseball season.
Russell Corp has teamed with Sesame Workshop to create a range of official Australian Football League Sherrin co-branded footballs.
More than 40 top rookies from the 2015 NFL Draft class will come together this weekend to learn about the business of football at the 21st annual NFLPA Rookie Premiere.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.