An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
Early-career photos of Muhammad Ali are now available from USA Today Sports in conjunction with the launch of the USA Today Sports e-store.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Licensed graphics company Fathead has launched a new premium home décor customization service called Total Coverage.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
PGA Tour Superstore has unveiled a growth strategy that will more than double the current footprint of its experiential golf retail stores over the next five years.
Costco is bringing a new category of products to its members–fine art.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
The National Basketball Association has teamed up with Skootz for a new branded shoe accessory.
Macy's is celebrating the upcoming launch of its new Parisian-inspired fashion brand with a limited edition bike from Martone Cycling Company.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
Muhammad Ali Enterprises has signed a trio of new deals for the iconic boxer.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
Loudmouth Golf has teamed up with Navika for a new line of Swarovski embellished ball markers.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Twentieth Century Fox Consumer Products has unveiled the latest football club to join its soccer collaboration series–FC Barcelona.
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