Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
The exhibition basketball team Harlem Globetrotters has appointed Suited Brands as its licensing agent in the U.K.
The Voit Corporation, a sporting goods manufacturer, has appointed Las Vegas-based One Entertainment to serve as its licensing agent in North America.
The National Hockey League has unveiled the designs of the jerseys that will be worn during the 2017 Honda NHL All-Star Game at the Staples Center in Los Angeles, Calif., Jan. 29.
Head Sport has tapped Falcon Footwear, an affiliate of the Eastman Group, to create Head-branded footwear for the North American market.
The Circuit of Wales has signed on with The Extreme Sports Company, owner of the Extreme lifestyle brand, to develop an Extreme-branded sports, leisure and entertainment destination.
Inter Milan, one of Italy’s premiere soccer clubs, has appointed One Entertainment to serve as its licensing agent in the U.S. and Canada.
WWE has tapped licensee Clutch Chairz to produce a series of chair designs featuring select WWE Superstars and Legends.
The Collegiate Licensing Company has partnered with Florida International University to manage its domestic trademark licensing program, beginning this year.
The National Football League Players Association has launched the OneTeam Collective, an athlete-driven business accelerator for companies seeking to incorporate sports to drive growth.
Major League Baseball, Under Armour and Fanatics have entered a 10-year partnership, naming the global performance brand as the official uniform provider to MLB.
The National Basketball Association will celebrate the Chinese New Year (Feb. 3-21) with millions of fans in China, the U.S. and around the world.
20th Century Fox has teamed with the British football team Manchester United to help promote its upcoming films during the team’s home games.
The Fox Sports network has partnered with Allrecipes.com to launch a food-based social community for NASCAR fans.
Tommy Bahama has partnered with Major League Baseball to honor one of baseball’s most celebrated players, David Ortiz, with the release of the 2016 Collector’s Edition shirt.
Carolina Panthers quarterback Cam Newton has entered into a worldwide exclusive agreement with Hugo Games for the development of a mobile game.
Forty top rookies from the 2016 NFL Draft class will gather in Los Angeles, Calif., this week to learn the business of football at the 22nd annual NFLPA Rookie Premiere, presented by Panini America.
The joint venture of Gordon Brothers Group, Hilco Merchant Resources and Tiger Capital Group has begun going-out-of-business sales at all Sports Authority locations.
Authentic Brands Group’s global racquet sports brand, Prince, has unveiled its promotional activities for this year’s Wimbledon tournament.
NASCAR has unveiled its list of best-selling drivers across licensed merchandise retail sales for the first half of 2016.
Head Sport has partnered with Born Global, part of the Repco Group, to create branded products inspired by the Head brand.
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