With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
World champion surfer Kelly Slater has launched a new ready-to-wear brand, Outerknown, a sport apparel collection for both men and women.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Team ProMark will create official licensed National Football League cases and screen protectors for both iPhone 5/5S and Samsung Galaxy S5 smartphones.
Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
Ralph Lauren has been named as an official partner and outfitter of the PGA of America through 2020.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Mask-arade has unveiled a new line of WWE facemasks featuring well-known personalities of the professional wrestling league.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Major League Baseball, the New York Yankees and Highland Mint have created a Derek Jeter coin program to celebrate the final season in Jeter’s 20-year baseball career.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.