With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Outdoor specialty store Field & Stream will open three new locations in September.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
The European Licensing Company has been appointed to represent Zenit St. Petersburg.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
Henrik Lundqvist, goalie for the New York Rangers hockey team, is teaming up with Bread & Boxers for a series of seasonal collaborations.
The WWE has teamed up with DK Publishing to create a range of titles based on the professional wrestling organization’s events and Superstars.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
NFL Players Inc., the marketing and licensing arm of the NFL Players Association, has launched Activate, an online micro-endorsement marketplace.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
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