How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
The National Basketball Association and the National Basketball Players Association have scheduled the first-ever professional game in Africa for Aug. 1.
The NFL Players Association's top-selling player, Seattle Seahawks QB Russell Wilson, will host the Nickelodeon Kids' Choice Sports Awards.
Seattle Seahawks quarterback Russell Wilson retained the No. 1 ranking for a second consecutive year on the NFL Players Inc.'s Top 50 Player Sales List.
Swimming equipment manufacturer Aqua Sphere and Olympian Michael Phelps are launching the MP brand of competitive swim gear.
For the sixth time in his career, the Cleveland Cavaliers' LeBron James leads the National Basketball Association's list of most popular jerseys for the 2014-15 season.
Talent and media agency WME/IMG acquired the bull riding circuit Professional Bull Riders, which features more than 300 events worldwide each year.
Baseball season has begun, and the Major League Baseball Players Association is hitting it out of the park in the business of merchandising and licensed goods.
WeMatch has appointed One Entertainment to develop a licensing program in the U.S. and Canada for the 2016 Copa America soccer tournament.
Nickelodeon and Loudmouth Golf have collaborated on a collection of golf attire inspired by SpongeBob SquarePants.
Perry Ellis International has signed two new deals to expand its Ben Hogan golf brand.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company for accessories, gifts, novelties and souvenirs featuring the mixed martial arts brand.
Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
Knockout Licensing has added three more licensees for Boo, the World’s Cutest Dog.
Nickelodeon has signed on to broadcast “WWE Slam City,” WWE’s kids' animated short-form series, on the NickSports programming block on Nicktoons.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Sunglasses company Rise Sport has partnered with Miss Fanatic, an official NBA licensee, for a 2015 NBA eyewear collection.
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