With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
All-American Licensing and Management Group has signed on to represent the sports apparel brand PoloGear in North America.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
World champion surfer Kelly Slater has launched a new ready-to-wear brand, Outerknown, a sport apparel collection for both men and women.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Fitness company Zumba and GoNoodle, a provider of online physical activity breaks, have teamed up for National Childhood Obesity Awareness Month.
Team ProMark will create official licensed National Football League cases and screen protectors for both iPhone 5/5S and Samsung Galaxy S5 smartphones.
Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Dick’s Sporting Goods and the National Hockey League have launched three NHL-branded super shops at Dick’s stores three major citites.
Watchmaker Seiko has launched a new three-year promotional partnership with tennis player Novak Djokovic.
Copyright Promotions Licensing Group will continue to represent the 600-year-old Scottish golf course complex St Andrews Links until 2018.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
UEFA, European football’s governing body, has appointed IMG Licensing as master licensee for the UEFA Euro 2016 football tournament.
Lifestyle brand Extreme is expanding its international presence with two new deals for apparel and electronics in Europe.
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