An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Pacific Licensing Studio, the FIFA licensing agent in South East Asia, has appointed Dream Theatre as its sub-agent in India for the FIFA World Cup.
American Mint has signed a new deal with stock car driver Richard Petty for a new line of commemorative products.
The National Basketball Association has teamed up with Skootz for a new branded shoe accessory.
Macy's is celebrating the upcoming launch of its new Parisian-inspired fashion brand with a limited edition bike from Martone Cycling Company.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
Muhammad Ali Enterprises has signed a trio of new deals for the iconic boxer.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
Loudmouth Golf has teamed up with Navika for a new line of Swarovski embellished ball markers.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
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