With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
WWE has officially changed its corporate logo to convey a more "contemporary, bold and powerful image" while maintaining the iconic “W.”
Fermata Partners, the exclusive licensing agency for Little League Baseball and Softball, has signed three new licensees and renewed another for the kids' brand.
Haven Licensing is expanding its collaboration with the Australian Football League to create co-branded Sesame Street merchandise for 17 of the league’s teams.
Ultimate Fighting Championship has tapped Pacific Sportswear & Emblem Company to develop a line of accessories, gifts, novelties and souvenirs.
In June 2013, global brand extension agency Beanstalk launched Tinderbox, its digital division to help brand licensing extend into new media.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
Big Tent Entertainment and Coveroo will feature internet star Domo on smart phones and tablet covers featuring top professional sports teams.
Tennis star Maria Sharapova celebrated the one-year anniversary of her brand Sugarpova with the launch of accessories.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
ESPN has launched digital shops on its ESPNcricinfo.com and ESPN.com.au for global cricket fans and sports enthusiasts in Australia and New Zealand.
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Watchmaker Bulova is planning a series of co-branded watches as part of its three-year sponsorship agreement with Manchester United.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.
Powersports brand Polaris Industries has signed a multi-year agreement with Alchemy3 to create lottery games featuring Polaris vehicles.
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