An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Entertainment One has signed on to create and distribute original content for filmed media featuring the YouTube singing group Cimorelli.
PhotoBox Group, a digital service for personalized products in Europe, has teamed with Global Merchandising Services to bring boy band One Direction to all of its platforms.
Yoko Ono will release three rare archival sketches from the late John Lennon's Bag One Arts program at exclusive exhibitions around the U.S. beginning this month.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Baby brand aden + anais and global AIDS charity (RED) have launched a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe.
U.S. wine company Delicato Family Vineyards has released the eighth edition of its Elvis the King of Rock N’ Roll Cabernet Sauvignon.
Vans has announced plans for a new collection of footwear featuring artwork from The Beatles’ Yellow Submarine album and film.
Former Lonestar band member and “Celebrity Apprentice” winner John Rich has launched the new lifestyle brand.
Claire's gave a sneak peak of jewelry and accessories from the initial Roar line from Katy Perry’s new Prism collection.
With Licensing Expo 2014 just around the corner, several big names and big stars are slated to take center stage at the industry’s most important event.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Singer-songwriter and TV personality Tamar Braxton has launched her first line of apparel, which will be available exclusively online at TamarCollection.com.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
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