With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lifestyle brand Neff is teaming for a second time with hip-hop star Wiz Khalifa for the new Blacc Hollywood apparel collection.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
AG Properties is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Wet Seal celebrated the launch of its brand-new Fifth Harmony for Wet Seal apparel collection with a meet-and-greet in Sherman Oaks, Calif., Monday.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Chitty Chitty Bang Bang is seeking licensing of its stage production of the children’s book by Ian Fleming.
RealCup will expand its distribution next month with three major Canadian grocery chains signing on to carry Marley Coffee.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
Elvis Presley Enterprises has licensed the King to appear on a new range of greetings and invitations.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Following a sell-out of his Urban guitar collection last November, country crooner Keith Urban will return to HSN May 18 with a second collection.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Dark Hall Mansion has released its latest officially licensed, limited edition Beatles print from contemporary artist Shag.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
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