Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Beyoncé and Philip Green, CEO of TopShop parent company The Arcadia Group, have created a 50/50 joint venture company–Parkwood TopShop Athletic.
Dark Hall Mansion has unveiled a limited edition run of Max Dalton's “The Jimi Hendrix Experience" print.
Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Fender has launched a new licensed apparel collection with Lucky Brand, and is supporting the line with a sweepstakes for music fans.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Apple has acquired Beats Music and Beats Electronics, both of which were co-founded by rapper Dr. Dre, for $3 billion.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
AG Properties is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
ITV Studios Global Entertainment has been appointed by PGS Entertainment to represent the disco era icons the Village People in the U.K.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
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