It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
American Greetings Corporation has released a new gift line based on the teen boy band One Direction.
Nickelodeon and Clear Channel Media and Entertainment have launched the network’s first-ever radio station-Nick Radio.
Fender has launched a new licensed apparel collection with Lucky Brand, and is supporting the line with a sweepstakes for music fans.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Apple has acquired Beats Music and Beats Electronics, both of which were co-founded by rapper Dr. Dre, for $3 billion.
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
Zeamu Music, the newly launched music label specifically for children ages 4 to 11, is presenting its new brand this weekend at MIPJunior.
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