Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Mask-arade is planning lines of face masks and life-size standees for two more of Britain’s hottest new musical acts.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
Vans has announced plans for a new collection of footwear featuring artwork from The Beatles’ Yellow Submarine album and film.
Former Lonestar band member and “Celebrity Apprentice” winner John Rich has launched the new lifestyle brand.
Claire's gave a sneak peak of jewelry and accessories from the initial Roar line from Katy Perry’s new Prism collection.
With Licensing Expo 2014 just around the corner, several big names and big stars are slated to take center stage at the industry’s most important event.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Elvis Presley Enterprises has licensed the King to appear on a new range of greetings and invitations.
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