With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
C3 Entertainment has been appointed to represent rock ‘n’ roll legend The Big Bopper for licensing and merchandising.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Footwear licensee Leomil Group has signed a new deal to create a range of products featuring the British boy band One Direction.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
Starz will debut the new original drama series, "Power," starring rapper 50 Cent exclusively at MIPTV in April.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
American music brand Fender has launched its European licensing program with two new licensees for apparel and wall art.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Beanstalk is showcasing a range of new clients and its new digital division, Tinderbox, at Brand Licensing Europe this week.
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