An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
The oldest symphony orchestra in the country, the New York Philharmonic, has appointed Remarkable Brands as its worldwide licensing agent.
The latest release in the Kidz Bop series, "Kidz Bop 27," has entered the Billboard Top 200 chart at No. 3 and is No. 1 on the Billboard Children's Chart.
The Kidz Bop Kids will hit the road again this year in a new North American tour to more than 40 cities.
Epic Rights has expanded its client roster through new representation agreements with a range of music artists including Def Leppard, Billy Idol and "Chicago."
Music publisher Sony/ATV has snagged the global music rights for the Platinum Film's kids' TV series, "Matt Hatter Chronicles."
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
The legendary rock band KISS has tapped global branding, merchandising and rights management company Epic Rights to build its brand.
DC Thomson Consumer Products has teamed with John Hornby Skewes for a line of musical instruments that features characters from The Beano.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Rock band KISS will makes its first-ever appearance in this year’s 88th Annual Macy’s Thanksgiving Day Parade.
The Grateful Dead celebrates 50 years of music, art, culture and licensed products.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.