It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
The Kidz Bop Kids have lined up a trio of live performances this weekend in New York and New Jersey.
Steve Madden has partnered with the R&B singer Keyshia Cole for a limited edition footwear collection.
DC Shoes has launched a limited edition collection of apparel to celebrate the 20th anniversary of Wu-Tang's first album.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Playboy Enterprises has entered into a strategic partnership with rapper Pitbull that will be a creative cross-pollination between the two brands' worlds.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Nickelodeon has partnered with Nice Events to produce its third year of the family friendly music festival in Australia, Slimefest.
Nicole by OPI has announced plans for a new range of nail lacquers inspired by country singer Carrie Underwood.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
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