Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Singer-songwriter and TV personality Tamar Braxton has launched her first line of apparel, which will be available exclusively online at TamarCollection.com.
Happy Socks has collaborated with rapper Snoop Dogg on a limited edition sock collection in the U.K.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
Live Nation Entertainment and youth media company Vice will develop and launch a new digital content platform delivering live music to online and mobile audiences.
Entertainment One Licensing has negotiated a limited edition Death Row Records fashion collection with streetwear brand The Hundreds.
Vintage home electronics brand PYE, once famous for their portable turntables, has appointed brand licensing consultancy Golden Goose to re-launch its brand.
Mattel has launched its new line collection of Fifth Harmony Barbie dolls, inspired by the pop group that got its start on "The X Factor."
The Fresh Beat Band debuted a new stage show as part of a nationwide concert tour to nearly 40 U.S. cities through Feb. 2015.
Rock band KISS will makes its first-ever appearance in this year’s 88th Annual Macy’s Thanksgiving Day Parade.
Warner Bros. Records has added two new members to its Brand Partnerships & Commercial Licensing team.
Starz will debut the new original drama series, "Power," starring rapper 50 Cent exclusively at MIPTV in April.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
American music brand Fender has launched its European licensing program with two new licensees for apparel and wall art.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
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