An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Entertainment One has signed on to create and distribute original content for filmed media featuring the YouTube singing group Cimorelli.
PhotoBox Group, a digital service for personalized products in Europe, has teamed with Global Merchandising Services to bring boy band One Direction to all of its platforms.
Yoko Ono will release three rare archival sketches from the late John Lennon's Bag One Arts program at exclusive exhibitions around the U.S. beginning this month.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Baby brand aden + anais and global AIDS charity (RED) have launched a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe.
ITV Studios Global Entertainment is ready for a banner year with a number of new and returning shows leading its licensing pushes.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
The legendary rock band KISS has tapped global branding, merchandising and rights management company Epic Rights to build its brand.
DC Thomson Consumer Products has teamed with John Hornby Skewes for a line of musical instruments that features characters from The Beano.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Rock band KISS will makes its first-ever appearance in this year’s 88th Annual Macy’s Thanksgiving Day Parade.
The Grateful Dead celebrates 50 years of music, art, culture and licensed products.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.