It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
The Madison Square Garden Company and Azoff Music Management have teamed up to create a new entertainment company.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
PVH’s Tommy Hilfiger Group is planning a new capsule collection created in collaboration with actress and musician Zooey Deschanel.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
IMG Licensing and UniWorld Group have partnered to develop licensing and marketing opportunities for the music brand Def Jam Enterprises.
Artist and contemporary fashion designer Lauren Moshi has teamed up with Grateful Dead Productions for a limited edition collection of apparel and handbags.
Beamz Interactive spread the word about the upcoming launch of the new Beamz by Flo product line with a digital contest.
Mask-arade is planning lines of face masks and life-size standees for two more of Britain’s hottest new musical acts.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
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