Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Elvis Presley Enterprises has licensed the King to appear on a new range of greetings and invitations.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Following a sell-out of his Urban guitar collection last November, country crooner Keith Urban will return to HSN May 18 with a second collection.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
RealCup will expand its distribution next month with three major Canadian grocery chains signing on to carry Marley Coffee.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
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