With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Mask-arade is planning lines of face masks and life-size standees for two more of Britain’s hottest new musical acts.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
Vans has announced plans for a new collection of footwear featuring artwork from The Beatles’ Yellow Submarine album and film.
Former Lonestar band member and “Celebrity Apprentice” winner John Rich has launched the new lifestyle brand.
Claire's gave a sneak peak of jewelry and accessories from the initial Roar line from Katy Perry’s new Prism collection.
With Licensing Expo 2014 just around the corner, several big names and big stars are slated to take center stage at the industry’s most important event.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Elvis Presley Enterprises has licensed the King to appear on a new range of greetings and invitations.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
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