With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
C3 Entertainment has been appointed to represent rock ‘n’ roll legend The Big Bopper for licensing and merchandising.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
American rapper Pitbull is showing his softer side with the launch of two new fragrances in partnership with Jacavi Worldwide.
Audiofly has launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto at the Consumer Electronics Show in Las Vegas.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
Lucky Brand is expanding its ongoing partnership with music legend Johnny Cash in honor of the release of a lost Johnny Cash album.
Billboard is reporting the Kidz Bop, the kids’ music brand that features young singers performing current pop songs, is up for sale.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
The eighth edition of the Experience Hendrix Tour is set to launch March 2014, sponsored by Realta Entertainment’s “BandFuse: Rock Legends” video game.
ITV Studios Global Entertainment is ready for a banner year with a number of new and returning shows leading its licensing pushes.
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