An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
Claire's has announced plans for an assortment of jewelry and fashion accessories designed in collaboration with pop star Katy Perry.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
memBrain has negotiated a new deal to create a series of original animated music videos featuring Christina Milian’s girls’ brand Shelby Star.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
ABC Studios has appointed Knockout Licensing to launch and manage the licensing program for its “Nashville” television show.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
Musician, entrepreneur and philanthropist will.i.am has partnered with the partnership marketing agency memBrain.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
American rapper Pitbull is showing his softer side with the launch of two new fragrances in partnership with Jacavi Worldwide.
Audiofly has launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto at the Consumer Electronics Show in Las Vegas.
Pop stars Nicki Minaj and Adam Levine will be providing behind-the-scenes access as they create their new lines for Kmart on Sears Holdings’ shopping site, ShopYourWay.com.
Big Tent Entertainment is sponsoring this year’s Vans Warped Tour with plans for a Domo-themed stage and brand activation events.
Global Merchandising Services, in collaboration with Glow Europe, is unleashing a new line of One Direction collectibles.
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