It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
Nickelodeon has partnered with Nice Events to produce its third year of the family friendly music festival in Australia, Slimefest.
Dynamite is planning a new ongoing comic book series featuring The King of Darkness, rock music icon Alice Cooper.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
One Direction: This is Us ousted Lee Daniel’s The Butler for the top spot at the U.S. box office over Labor Day weekend.
Elvis Presley Enterprises is preparing for a full year of celebration in 2014 in honor of the 60th anniversary of The King.
British boy band Union J has signed its 25th U.K. licensing partner in five months with a little help from Stephen Mills, the band’s licensing manager.
Scholastic will publish a holiday children’s picture book by Nick Cannon and Mariah Carey featuring the couples’ twins.
Warner Bros. Records has promoted Lori Feldman to executive vice president, brand partnerships and creative synch licensing.
Radio Disney has signed a distribution agreement with Dees Entertainment to offer radio stations across the U.S. “Radio Disney Top 30.”
After a prominent career and many personal accomplishments in music merchandising, Dell Furano and Epic Rights are gearing up to produce another big hit.
The Madison Square Garden Company and Azoff Music Management have teamed up to create a new entertainment company.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.