It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
Nickelodeon has partnered with Nice Events to produce its third year of the family friendly music festival in Australia, Slimefest.
Dynamite is planning a new ongoing comic book series featuring The King of Darkness, rock music icon Alice Cooper.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
Footwear licensee Leomil Group has signed a new deal to create a range of products featuring the British boy band One Direction.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
Starz will debut the new original drama series, "Power," starring rapper 50 Cent exclusively at MIPTV in April.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
American music brand Fender has launched its European licensing program with two new licensees for apparel and wall art.
Warner Music Group has promoted Sara Nemerov to SVP and head of global consumer products and brand licensing.
Beanstalk is showcasing a range of new clients and its new digital division, Tinderbox, at Brand Licensing Europe this week.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
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