An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
Claire's has announced plans for an assortment of jewelry and fashion accessories designed in collaboration with pop star Katy Perry.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
memBrain has negotiated a new deal to create a series of original animated music videos featuring Christina Milian’s girls’ brand Shelby Star.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
ABC Studios has appointed Knockout Licensing to launch and manage the licensing program for its “Nashville” television show.
SeaWorld Parks & Entertainment has partnered with country artist Lauren Alaina for the theme song for its newest attraction.
D3M Licensing Group has teamed up with IK Multimediaor a Flo Rida microphone and music creation app.
Nicole by OPI has announced plans for a new range of nail lacquers inspired by country singer Carrie Underwood.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Sakar International has launched a new line of electronics accessories that pay homage to some of the biggest names in the music business.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
Musician, entrepreneur and philanthropist will.i.am has partnered with the partnership marketing agency memBrain.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
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