With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Lifestyle brand Neff is teaming for a second time with hip-hop star Wiz Khalifa for the new Blacc Hollywood apparel collection.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
AG Properties is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Wet Seal celebrated the launch of its brand-new Fifth Harmony for Wet Seal apparel collection with a meet-and-greet in Sherman Oaks, Calif., Monday.
Zeamu Music, the newly launched music label specifically for children ages 4 to 11, is presenting its new brand this weekend at MIPJunior.
ITV Studios Global Entertainment has been appointed by PGS Entertainment to represent the disco era icons the Village People in the U.K.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
Claire's has announced plans for an assortment of jewelry and fashion accessories designed in collaboration with pop star Katy Perry.
ITV Studios Global Entertainment has signed a new deal with C&M Licensing to develop a range of apparel featuring the ’70s disco band the Village People.
Lifestyle brand Neff has launched a new collaboration with rapper Wiz Khalifa and his record label Taylor Gang Ent.
Grateful Dead Properties has inked a new deal with Rasta Imposta to create Halloween costumes featuring the Grateful Dead.
Cortina Leomil Group has partnered with the Rich Footwear Group to create a line of footwear featuring British boy band One Direction.
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