Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Singer-songwriter and TV personality Tamar Braxton has launched her first line of apparel, which will be available exclusively online at TamarCollection.com.
Happy Socks has collaborated with rapper Snoop Dogg on a limited edition sock collection in the U.K.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
Live Nation Entertainment and youth media company Vice will develop and launch a new digital content platform delivering live music to online and mobile audiences.
Entertainment One Licensing has negotiated a limited edition Death Row Records fashion collection with streetwear brand The Hundreds.
Vintage home electronics brand PYE, once famous for their portable turntables, has appointed brand licensing consultancy Golden Goose to re-launch its brand.
Mattel has launched its new line collection of Fifth Harmony Barbie dolls, inspired by the pop group that got its start on "The X Factor."
The Fresh Beat Band debuted a new stage show as part of a nationwide concert tour to nearly 40 U.S. cities through Feb. 2015.
Rock band KISS will makes its first-ever appearance in this year’s 88th Annual Macy’s Thanksgiving Day Parade.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
The Norwegian pop duo Ylvis is the latest singing act that will be featured on Brush Buddies’ Brush Beatz line of singing toothbrushes.
Japanese fashion company Comme des Garçons is planning a fragrance with singer-songwriter Pharrell Williams.
Porsche Design has teamed up with Chester Bennington of the band Linkin Park for a menswear capsule collection.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
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