An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Claire's gave a sneak peak of jewelry and accessories from the initial Roar line from Katy Perry’s new Prism collection.
IMG Licensing and UniWorld Group have partnered to develop licensing and marketing opportunities for the music brand Def Jam Enterprises.
Radio Disney has signed a distribution agreement with Dees Entertainment to offer radio stations across the U.S. “Radio Disney Top 30.”
Porsche Design has teamed up with Chester Bennington of the band Linkin Park for a menswear capsule collection.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
Transom Capital Group has acquired Topspin Media’s music e-commerce platform from Beats Music.
KISS and Bare Tree Media have teamed to launch the “KISS Photo Bomb” app, which lets fans “KISSify” their photos and text messages.
ITV Studios Global Entertainment has signed a new deal with C&M Licensing to develop a range of apparel featuring the ’70s disco band the Village People.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
The legendary rock band KISS has tapped global branding, merchandising and rights management company Epic Rights to build its brand.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
Musician, entrepreneur and philanthropist will.i.am has partnered with the partnership marketing agency memBrain.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
American rapper Pitbull is showing his softer side with the launch of two new fragrances in partnership with Jacavi Worldwide.
Audiofly has launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto at the Consumer Electronics Show in Las Vegas.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
Lucky Brand is expanding its ongoing partnership with music legend Johnny Cash in honor of the release of a lost Johnny Cash album.
Big Tent Entertainment is sponsoring this year’s Vans Warped Tour with plans for a Domo-themed stage and brand activation events.
Global Merchandising Services, in collaboration with Glow Europe, is unleashing a new line of One Direction collectibles.
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