Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Sakar International has launched a new line of electronics accessories that pay homage to some of the biggest names in the music business.
memBrain has negotiated a new deal to create a series of original animated music videos featuring Christina Milian’s girls’ brand Shelby Star.
Marley Coffee, the branded coffee inspired by musician Bob Marley, is broadening its distribution across the northeastern U.S.
Licensing agencies Perryscope and Epic Rights have been named to jointly manage a global program for the Woodstock brand.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
American rapper Pitbull is showing his softer side with the launch of two new fragrances in partnership with Jacavi Worldwide.
Audiofly has launched a new range of in-ear headphones in collaboration with DJ and producer Tiesto at the Consumer Electronics Show in Las Vegas.
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