Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
Actress and recording artist Ariana Grande will launch her first fragrance, ARI by Ariana Grande, in partnership with Luxe Brands this September.
The upcoming Kidz Bop "Make Some Noise Holiday Tour" is being sponsored by Build-A-Bear Workshop's newest product, the Honey Girls.
In celebration of the 40th anniversary of Motörhead, the group has teamed with Haemimont Games to create a branded video game.
The Kidz Bop Kids have nine new holiday dates to their 2015 national tour.
Hasbro Studios has teamed with Sony Music/Legacy Recordings to release a tribute album to the toy company's 1980s cult TV show "Jem and the Holograms."
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
The guitar brand designed for girls, Daisy Rock, has appointed RJM Licensing to represent its brand.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Bulldog Licensing has announced a new collaboration with Iconic Images, an international photography owner and distributor in publishing and the contemporary art market.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Country music star, Food Network host and cookbook author Trisha Yearwood has partnered with Klaussner Home Furnishings for her first home collection.
Overstock.com is collaborating with recording artist and reality TV star Bret Michaels for a curated e-store and branded products.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Activision and FreeStyleGames have unveiled Guitar Hero Live, the first official playable music video network.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Happy Socks has collaborated with rapper Snoop Dogg on a limited edition sock collection in the U.K.
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