Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Beyoncé and Philip Green, CEO of TopShop parent company The Arcadia Group, have created a 50/50 joint venture company–Parkwood TopShop Athletic.
Dark Hall Mansion has unveiled a limited edition run of Max Dalton's “The Jimi Hendrix Experience" print.
Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Cortina Leomil Group has partnered with the Rich Footwear Group to create a line of footwear featuring British boy band One Direction.
ITV Studios Global Entertainment has appointed Trademark Products to produce a range of fashion apparel for the Village People brand in the U.K.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
KISS and Bare Tree Media have teamed to launch the “KISS Photo Bomb” app, which lets fans “KISSify” their photos and text messages.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Warner Bros. Records has added two new members to its Brand Partnerships & Commercial Licensing team.
Kids’ music brand Kidz Bop has launched a dedicated radio station on SiriusXM.
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