With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
C3 Entertainment has been appointed to represent rock ‘n’ roll legend The Big Bopper for licensing and merchandising.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
In a collaboration between the band Grateful Dead and Dogfish Head Craft Brewery, a new beer will be hitting taps and shelves soon–American Beauty.
Warner Bros. Records has added two new members to its Brand Partnerships & Commercial Licensing team.
Kids’ music brand Kidz Bop has launched a dedicated radio station on SiriusXM.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
Transom Capital Group has acquired Topspin Media’s music e-commerce platform from Beats Music.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Footwear licensee Leomil Group has signed a new deal to create a range of products featuring the British boy band One Direction.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
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