With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Lifestyle brand Neff is teaming for a second time with hip-hop star Wiz Khalifa for the new Blacc Hollywood apparel collection.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
AG Properties is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Wet Seal celebrated the launch of its brand-new Fifth Harmony for Wet Seal apparel collection with a meet-and-greet in Sherman Oaks, Calif., Monday.
Steve Madden has partnered with the R&B singer Keyshia Cole for a limited edition footwear collection.
DC Shoes has launched a limited edition collection of apparel to celebrate the 20th anniversary of Wu-Tang's first album.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Playboy Enterprises has entered into a strategic partnership with rapper Pitbull that will be a creative cross-pollination between the two brands' worlds.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Nickelodeon has partnered with Nice Events to produce its third year of the family friendly music festival in Australia, Slimefest.
State Bicycle Co. has created a custom-outfitted road bike to commemorate the 20th anniversary of Wu-Tang.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.