Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
Actress and recording artist Ariana Grande will launch her first fragrance, ARI by Ariana Grande, in partnership with Luxe Brands this September.
The upcoming Kidz Bop "Make Some Noise Holiday Tour" is being sponsored by Build-A-Bear Workshop's newest product, the Honey Girls.
In celebration of the 40th anniversary of Motörhead, the group has teamed with Haemimont Games to create a branded video game.
The Kidz Bop Kids have nine new holiday dates to their 2015 national tour.
Hasbro Studios has teamed with Sony Music/Legacy Recordings to release a tribute album to the toy company's 1980s cult TV show "Jem and the Holograms."
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
The guitar brand designed for girls, Daisy Rock, has appointed RJM Licensing to represent its brand.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
Music publisher Sony/ATV has snagged the global music rights for the Platinum Film's kids' TV series, "Matt Hatter Chronicles."
Mattel has launched its new collection of Fifth Harmony Barbie dolls, inspired by the pop group that got its start on "The X Factor."
C3 Entertainment has signed on the represent the Winter Dance Party music show, which is inspired by the final 1959 tour of rock legends Buddy Holly, The Big Bopper and Ritchie Valens.
Full Colour Black has secured the exclusive worldwide licensing and product rights to 72, previously unavailable Bob Marley images from a 1975 London concert.
Twentieth Century Fox Consumer Products and Iconic Entertainment Studios announced that Alvin and the Chipmunks: Live On Stage!, will tour more than 50 cities nationwide.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
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