Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Epic Rights has signed a number of international licensing agents to represent its roster of clients in specific markets around the globe.
Epic Rights has signed on as the global branding, licensing and rights manager for CBGB, the New York music venue synonymous with groundbreaking music.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Cortina Leomil Group has partnered with the Rich Footwear Group to create a line of footwear featuring British boy band One Direction.
ITV Studios Global Entertainment has appointed Trademark Products to produce a range of fashion apparel for the Village People brand in the U.K.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
KISS and Bare Tree Media have teamed to launch the “KISS Photo Bomb” app, which lets fans “KISSify” their photos and text messages.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Warner Bros. Records has added two new members to its Brand Partnerships & Commercial Licensing team.
Kids’ music brand Kidz Bop has launched a dedicated radio station on SiriusXM.
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