Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
Actress and recording artist Ariana Grande will launch her first fragrance, ARI by Ariana Grande, in partnership with Luxe Brands this September.
The upcoming Kidz Bop "Make Some Noise Holiday Tour" is being sponsored by Build-A-Bear Workshop's newest product, the Honey Girls.
In celebration of the 40th anniversary of Motörhead, the group has teamed with Haemimont Games to create a branded video game.
The Kidz Bop Kids have nine new holiday dates to their 2015 national tour.
Hasbro Studios has teamed with Sony Music/Legacy Recordings to release a tribute album to the toy company's 1980s cult TV show "Jem and the Holograms."
American rocker Sammy Hagar has partnered with Epic Rights and Prominent Brand + Talent to develop a licensing program for his Sammy's Island brand.
The guitar brand designed for girls, Daisy Rock, has appointed RJM Licensing to represent its brand.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Bally Technologies has teamed with Pitbull to expand its existing relationship with Playboy Enterprises.
Happy Socks has collaborated with rapper Snoop Dogg on a limited edition sock collection in the U.K.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
As its kicks off the international leg of its 40th anniversary tour, the band KISS and its licensing agent Epic Rights have added a number of new partners in Asia Pacific.
Warner Bros. Records has made two promotions in its brand partnerships and Creative Synch Licensing team.
Licensing Expo opening night performers Fifth Harmony will appear on the season finale of ABC's "Dancing with the Stars" Tuesday.
Ubisoft has announced the new games “South Park: The Fractured but Whole” and “Just Dance 2016” at E3, taking place now in Los Angeles, Calif.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
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