An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
Claire's has announced plans for an assortment of jewelry and fashion accessories designed in collaboration with pop star Katy Perry.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Musical instrument manufacturer Peavey Electronics has launched a line of officially licensed Major League Baseball instruments and accessories.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
memBrain has negotiated a new deal to create a series of original animated music videos featuring Christina Milian’s girls’ brand Shelby Star.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
ABC Studios has appointed Knockout Licensing to launch and manage the licensing program for its “Nashville” television show.
Kidz Bop has partnered with Church & Dwight for three new Arm & Hammer Tooth Tunes Jr. singing toothbrushes.
Fender Musical Instruments has signed a deal with rock ‘n’ roll clothier Dragonfly Clothing for a lifestyle fashion collection.
LMFAO singer Sky Blu has released a hip-hop version of a song originally performed on the animated children’s series “Small Potatoes.”
The Madison Square Garden Company and Azoff Music Management have teamed up to create a new entertainment company.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
PVH’s Tommy Hilfiger Group is planning a new capsule collection created in collaboration with actress and musician Zooey Deschanel.
Chez Ray Sewell, long-time touring chef for the Grateful Dead, has created a line of coffee inspired by the band.
Disney Channel has unveiled plans for its new original movie Teen Beach Movie, including a full product program.
The Australian children’s band Lah-Lah is going global with plans for a new preschool series for CBeebies channels worldwide.
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