The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
The British Academy of Film and Television Arts unveiled the winners of the 20th annual British Academy Children’s Awards in London on Sunday.
Jewelry designer Efva Attling has created a new line inspired by the songs of The Beatles in a new deal with rights owner Apple Corps and agent Bulls Licensing.
The Hollywood Vampires, a collective of some of the '70s biggest rock stars, has partnered with Epic Rights and Global Merchandising Services to launch a merchandise and retail program.
Sony Music Entertainment and Artist Legacy Group have launched a new joint venture to offer brand management services, initially on artist estates.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
Hasbro Studios and Sony Music/Legacy Recordings are getting in the spirit with a "My Little Pony Friendship is Magic" holiday album–"A Pony Kind of Christmas."
Warner Bros. Consumer Products has teamed with Access All Areas to bring the Scooby-Doo brand to a line of real musical instruments for kids.
Underwear brand Tezenis is promoting the MTV Europe Music Awards with a range of t-shirts and hoodies.
ITV Studios Global Entertainment has tapped Groovy U.K. to develop a new line of homewares and gifting items in the U.K. inspired by the iconic disco band Village People.
Marley Coffee, the Bob Marley branded coffee brand created under license from 56 Hope Road, has partnered to distribute its coffees in Colombia and Mexico.
Platinum-selling singer and actor Ariana Grande has partnered with Luxe Brands to launch her first-ever fragrance.
Overstock.com is collaborating with recording artist and reality TV star Bret Michaels for a curated e-store and branded products.
New NFLPI licensees, entertainment brands line up for Licensing Expo; and Nickelodeon's "Blaze" arrives at Toys 'R' Us ... this is the news that shaped the week of May 11.
Activision and FreeStyleGames have unveiled Guitar Hero Live, the first official playable music video network.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Country music star, Food Network host and cookbook author Trisha Yearwood has partnered with Klaussner Home Furnishings for her first home collection.
Warner Bros. Records has made two promotions in its brand partnerships and Creative Synch Licensing team.
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