It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
Zeamu Music, the newly launched music label specifically for children ages 4 to 11, is presenting its new brand this weekend at MIPJunior.
ITV Studios Global Entertainment has been appointed by PGS Entertainment to represent the disco era icons the Village People in the U.K.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
Claire's has announced plans for an assortment of jewelry and fashion accessories designed in collaboration with pop star Katy Perry.
ITV Studios Global Entertainment has signed a new deal with C&M Licensing to develop a range of apparel featuring the ’70s disco band the Village People.
Lifestyle brand Neff has launched a new collaboration with rapper Wiz Khalifa and his record label Taylor Gang Ent.
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
Grateful Dead Properties has inked a new deal with Rasta Imposta to create Halloween costumes featuring the Grateful Dead.
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