It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
Dark Hall Mansion has released its latest officially licensed, limited edition Beatles print from contemporary artist Shag.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
Endemol North America announced a new deal with rapper Pitbull to develop and produce content for TV and digital at NATPE Miami Monday.
People from around the world will unite in a global sing-along as Disney Parks & Resorts celebrates the 50th anniversary of It's a Small World.
The Country Music Association will present Kellie Pickler as the special guest performer at the Licensing Expo Opening Night Party.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Rose Tours, in collaboration with Carnival Imagination and Emblem/Atlantic is planning a Matchbox 20-themed winter cruise.
Pyramid America has expanded its agreement with Bravado to add to its range of Beatles and Yellow Submarine products.
Cuipo, the social enterprise working to preserve the world’s rainforest, has launched a sock collaboration featuring nationally recognized rock artists.
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