With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
Elvis Presley Enterprises has licensed the King to appear on a new range of greetings and invitations.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Following a sell-out of his Urban guitar collection last November, country crooner Keith Urban will return to HSN May 18 with a second collection.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
RealCup will expand its distribution next month with three major Canadian grocery chains signing on to carry Marley Coffee.
Dark Hall Mansion has released its latest officially licensed, limited edition Beatles print from contemporary artist Shag.
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