With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
Lifestyle brand Neff is teaming for a second time with hip-hop star Wiz Khalifa for the new Blacc Hollywood apparel collection.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
AG Properties is teaming with skate shoe company Osiris to debut a new line of special edition skate shoes featuring Care Bears characters.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Wet Seal celebrated the launch of its brand-new Fifth Harmony for Wet Seal apparel collection with a meet-and-greet in Sherman Oaks, Calif., Monday.
Dark Hall Mansion has released its latest officially licensed, limited edition Beatles print from contemporary artist Shag.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
Endemol North America announced a new deal with rapper Pitbull to develop and produce content for TV and digital at NATPE Miami Monday.
People from around the world will unite in a global sing-along as Disney Parks & Resorts celebrates the 50th anniversary of It's a Small World.
The Country Music Association will present Kellie Pickler as the special guest performer at the Licensing Expo Opening Night Party.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Chitty Chitty Bang Bang is seeking licensing of its stage production of the children’s book by Ian Fleming.
Pyramid America has expanded its agreement with Bravado to add to its range of Beatles and Yellow Submarine products.
Cuipo, the social enterprise working to preserve the world’s rainforest, has launched a sock collaboration featuring nationally recognized rock artists.
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