It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Music publishing company Concord Music Group and producer Stuart Benjamin are developing a musical based on the story behind soul label Stax Records.
Licensing industry veteran Michael Gottlieb has launched a new U.K.-based licensing consultancy, Sunny Side Up, to license iconic song lyrics.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
U.K. girl band The Tootsie Rollers has appointed Game of 2 Halves as its new licensing agent.
Universal Music Group and Keshet International have signed a deal that will see UMG have the exclusive option to sign artist agreements with contestants on “Rising Star.”
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
Grateful Dead Properties has inked a new deal with Rasta Imposta to create Halloween costumes featuring the Grateful Dead.
Cortina Leomil Group has partnered with the Rich Footwear Group to create a line of footwear featuring British boy band One Direction.
ITV Studios Global Entertainment has appointed Trademark Products to produce a range of fashion apparel for the Village People brand in the U.K.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
KISS and Bare Tree Media have teamed to launch the “KISS Photo Bomb” app, which lets fans “KISSify” their photos and text messages.
Global licensing agency Epic Rights continues to grow its roster of music artists and brands with the addition of Jefferson Airplane.
Rapper Bryan “Birdman” Williams is launching two apparel brands at the Agenda trade show, this week in Las Vegas, Nev.
In a collaboration between the band Grateful Dead and Dogfish Head Craft Brewery, a new beer will be hitting taps and shelves soon–American Beauty.
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