With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
C3 Entertainment has been appointed to represent rock ‘n’ roll legend The Big Bopper for licensing and merchandising.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Country music trio Lady Antebellum has partnered with home textile manufacturer Divatex to create Lady Antebellum's Heartland Home Collection.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
Endemol North America announced a new deal with rapper Pitbull to develop and produce content for TV and digital at NATPE Miami Monday.
People from around the world will unite in a global sing-along as Disney Parks & Resorts celebrates the 50th anniversary of It's a Small World.
The Country Music Association will present Kellie Pickler as the special guest performer at the Licensing Expo Opening Night Party.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Chitty Chitty Bang Bang is seeking licensing of its stage production of the children’s book by Ian Fleming.
Cuipo, the social enterprise working to preserve the world’s rainforest, has launched a sock collaboration featuring nationally recognized rock artists.
Kidz Bop is celebrating the release of its 25th album with the introduction of a new group of Kidz Bop Kids.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.