As one of the world’s leading preschool entertainment licensors, HIT is taking its coveted portfolio of brands to new and different places.
British boy band Union J has signed its 25th U.K. licensing partner in five months with a little help from Stephen Mills, the band’s licensing manager.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
Warner Bros. Records has added two new members to its Brand Partnerships & Commercial Licensing team.
Cortina Leomil Group has partnered with the Rich Footwear Group to create a line of footwear featuring British boy band One Direction.
ITV Studios Global Entertainment has been appointed by PGS Entertainment to represent the disco era icons the Village People in the U.K.
Fender has launched a new licensed apparel collection with Lucky Brand, and is supporting the line with a sweepstakes for music fans.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
The eighth edition of the Experience Hendrix Tour is set to launch March 2014, sponsored by Realta Entertainment’s “BandFuse: Rock Legends” video game.
American rapper Pitbull is showing his softer side with the launch of two new fragrances in partnership with Jacavi Worldwide.
Pop stars Nicki Minaj and Adam Levine will be providing behind-the-scenes access as they create their new lines for Kmart on Sears Holdings’ shopping site, ShopYourWay.com.
The Wish Factory has unveiled plans for a new range of items featuring the popular boy band One Direction.
For the second year in a row, Uniqlo has launched a line of Fender-branded t-shirts in the U.S., the U.K. and France.
Musician, entrepreneur and philanthropist will.i.am has partnered with the partnership marketing agency memBrain.
Warner Music Group has teamed up with Abel Fly Reel for a limited edition Grateful Dead fly-fishing reel.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Keds has is releasing a limited edition Champion sneaker as part of it sponsorship of Taylor Swift’s upcoming North American tour.
Pedigree Books has announced plans to continue its partnership with classic music brand Smash Hits for a series of music annuals.
Big Tent Entertainment is sponsoring this year’s Vans Warped Tour with plans for a Domo-themed stage and brand activation events.
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