It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The Topps Company has announced an addition to its upcoming Mars Attacks: Invasion card set.
Entertainment One has unveiled a raft of U.K. partners for its upcoming feature, Justin and the Knights of Valour.
One Direction: This is Us ousted Lee Daniel’s The Butler for the top spot at the U.S. box office over Labor Day weekend.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
LucasArts and Disney Mobile have teamed up with NimbleBit for the cross-over app "Star Wars: Tiny Death Star.”
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
Warner Bros. Consumer Products EMEA is marking the growth of its licensing business in the Middle East at the Dubai Brand Licensing Fair.
The Rock and Roll Hall of Fame has partnered to create a new t-shirt line featuring its inductees including Elvis and John Lennon.
Zak Designs is getting ready for the upcoming How to Train Your Dragon 2 with a new line of mealtime products.
Amazon’s European TV and film service LOVEFiLM has bolstered its selection of kids' content with the addition of iconic TV shows.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.