It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
Disney Consumer Products is ready for back-to-school with an arsenal of products for all ages.
Sony Pictures Consumer Products has lined up a roster of domestic and international licensees for The Mortal Instruments film.
Konami Digital Entertainment has released the first-ever global Star Wars card battle game, under license from Lucasfilm.
Cartoon Network will debut the 16th Pokémon movie, Pokémon the Movie: Genesect and the Legend Awakened, Oct. 19.
Endemol has appointed new senior management in North America.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
C3 Entertainment is making a push into the TV/film/digital space with the appointment of Pablo Velez Jr. as director of development and production.
The Walt Disney Company’s Lucasfilm has granted Marvel Entertainment exclusive rights for Star Wars comics and graphic novels beginning in 2015.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
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