With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Diamond Select Toys is readying for the release of Thor: The Dark World Nov. 8 with a series of new toys for the brand.
Warner Bros. Consumer Products EMEA announced the recipients of its first inaugural Golden Bunny Awards Wednesday.
With pre-production in full swing, Lucasfilm has confirmed the release date for Star Wars: Episode VII as Dec. 18, 2015.
Netflix has called in the big guns for its first-ever original kids' series, with plans to debut “Turbo Fast” in partnership with DreamWorks Animation.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
DreamWorks Animation has launched DreamWorks Press, an in-house publishing operation that will create digital and print titles inspired by the studio’s IP.
Quantum Mechanix has partnered with DC Entertainment, to bring the heroes and villains of DC Comics to its roster of Q-Pop figures.
Parham Santana has signed a new deal to bring the glamour of Turner Classic Movies to a line of men’s grooming products.
Twentieth Century Fox Consumer Products is gearing up for the theatrical release of Rio 2 April 11 a flock of all new branded merchandise.
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