It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
Marvel Entertainment has a strong presence at this year’s MAGIC Market Week with a slew of superheroic apparel.
Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
GameMill Publishing has released “Cloudy with a Chance of Meatballs 2” for Nintendo 3DS and Nintendo DS.
Disney XD Canada is readying for the world premiere of its first-ever original movie, the zombie thriller Bunks.
NECA is expanding its offerings on e-commerce site Mock.com to include Divergent gear.
The U.S. Postal Service has released a limited edition stamp collection featuring Harry Potter, in partnership with Warner Bros. Consumer Products.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
In Hollywood’s biggest box office year ever, Iron Man 3 reined supreme, topping the charts both domestically and worldwide.
Microgaming has signed a new deal with Universal to develop a range of online slot games based on the Jurassic Park film trilogy.
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