With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
A 50th anniversary collector's edition Rudolph the Red-Nosed Reindeer DVD and Blu-ray will be in stores on Nov. 4.
Sony Pictures Entertainment has selected relentlessGENERATOR to create new online destinations to support the 30th anniversary of Ghostbusters.
The fairies of Rainbow's Winx Club brand took to the red carpet at the Venice Film Festival to celebrate the upcoming release of the new Winx Club movie
Vince Klaseus will join Universal Pictures as president of the newly created brand development division.
Cartoon Network will debut the 16th Pokémon movie, Pokémon the Movie: Genesect and the Legend Awakened, Oct. 19.
Endemol has appointed new senior management in North America.
Bravado, Universal Music Group’s global music merchandising company, has taken on two new North American licensees for The Beatles brand.
A new collection of Disney villains-inspired beauty products has arrived at Walgreens stores in the U.S.
C3 Entertainment is making a push into the TV/film/digital space with the appointment of Pablo Velez Jr. as director of development and production.
In Hollywood’s biggest box office year ever, Iron Man 3 reined supreme, topping the charts both domestically and worldwide.
Microgaming has signed a new deal with Universal to develop a range of online slot games based on the Jurassic Park film trilogy.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Disney Consumer Products unveiled its upcoming boys’ product lines in a star-studded event at New York Toy Fair earlier this week.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
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