Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
DHX Media and Sony Pictures Animation have partnered to adapt the film franchise Cloudy with a Chance of Meatballs for television.
Universal Partnerships & Licensing is collaborating with The LEGO Group to develop a new construction line for the upcoming film of Jurassic World.
DreamWorks Animation has added more cast for its upcoming feature, B.O.O.: Bureau of Otherwordly Operations.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
Zak Designs is getting a head start on Guardians of the Galaxy fever with plans for two new drinkware items in advance of the upcoming Marvel film’s August release.
Entertainment One has opened its British film property Nativity for licensing, with the third film in the series slated for November.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Stella McCartney has teamed up with Disney to create a Stella McCartney Kids capsule collection inspired by the upcoming film Maleficent.
Sony Pictures and director Chris Columbus are working with some of the 1980’s most iconic video game brands for the upcoming animated film Pixels.
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