With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
Sony Pictures Consumer Products has appointed Rocket Licensing as its new licensing agent to manage its portfolio of theatrical and television properties in the U.K. and Eire.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Disney Store is getting a jump-start on Black Friday shopping with the launch of its Magical Week Sale beginning today.
Imira Entertainment has closed a deal to represent two awarding-winner feature films for worldwide distribution.
Stan Lee is stepping out of the shadows and onto The Hub Network in the first part of the Stan Lee’s Mighty 7 TV movie trilogy.
Disney Consumer Products will launch a vast line of new products this spring in conjunction with the theatrical release of Disney Muppets Most Wanted.
Splash Entertainment has finalized international sales for its 3D feature film Dive Olly Dive and the Pirate Treasure.
CBS Consumer Products is expanding its Star Trek program into new categories including golf and office accessories and souvenirs.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
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