It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
Twentieth Century Fox Consumer Products has partnered with NECA and Titan Books to promote the upcoming film Dawn of the Planet of the Apes.
Twentieth Century Fox Home Entertainment is promoting the DVD release of its animated film Rio 2 with the Summer Party Tour, which spans across the U.S. this month.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Jeffrey Katzenberg, CEO of DreamWorks, has been named MIPCOM 2013’s Personality of the Year.
General Media Communications, publisher of Penthouse, is planning its first adult nightclub under its Caligula brand.
Weta Workshop has released two new products based on TriStar Pictures Elysium, which hit theaters Aug. 9.
Sony Pictures Consumer Products has released the official “Cloudy with a Chance of Meatballs 2” mobile game.
With a new team in place and a newly redefined global presence established, DreamWorks Animation is heading into Brand Licensing Europe with a razor sharp focus on building its core brands around the world.
Warner Bros. Consumer Products EMEA announced the recipients of its first inaugural Golden Bunny Awards Wednesday.
With pre-production in full swing, Lucasfilm has confirmed the release date for Star Wars: Episode VII as Dec. 18, 2015.
Netflix has called in the big guns for its first-ever original kids' series, with plans to debut “Turbo Fast” in partnership with DreamWorks Animation.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
Hallmark Cards has introduced a new range of greeting cards, stationery and gift wrap from actress Sarah Jessica Parker.
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