It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
Sephora has released the latest iteration in its Disney Reigning Beauties collection featuring The Little Mermaid’s Ariel.
Winning Moves U.K. has released licensed Monsters University editions of Top Trumps and Monopoly Junior.
Shout! Factory and Hasbro Studios have signed a new distribution agreement for nine Hasbro classics.
Stern Pinball has made available a Star Trek pinball game, inspired by the Star Trek and Star Trek Into Darkness films.
A new collection of more than 150 products for the Bollywood superhero film Krrish 3 launched Tuesday in Mumbai, India.
A new exhibition featuring items from the Walt Disney archives opened at the Museum of Science and Industry Wednesday in Chicago, Ill.
Disney Consumer Products has stocked up on all the necessities for the Nov. 27 premiere of Walt Disney Animation Studios film Frozen.
Warner Bros. Consumer Products has teamed with a wide array of licensees to bring fan-favorites home for the holidays.
Sony Pictures Consumer Products is getting ready for the 30th anniversary of Ghostbusters next year by lining up a raft of licensees.
The German kids’ channel Super RTL is taking on the licensing and merchandising of several DreamWorks Animations franchises in the region.
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