With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Warner Bros. will return to BLE this year with a licensing lineup of heroic proportions, highlighted by new offerings for DC Comics.
A Squared Entertainment, Stan Lee’s Pow! Entertainment and Archie Comics announced the voice cast for the upcoming animated movie Stan Lee’s Mighty 7.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
Zak Designs is getting ready for Marvel Entertainment’s The Amazing Spider-Man 2 with a line of mealtime products for kids.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
PGS Entertainment has made its first international sale for the first installation of the TV movie trilogy Stan Lee’s Mighty 7 to ABC TV in Australia.
Centerstage Brands International has tapped Univision Communications to license the late Latin American movie star Pedro Infante in the U.S.
Paramount Pictures and Gary Sanchez Productions are planning a theatrical re-release of an all-new cut of Anchorman 2.
DreamWorks Animation and Netflix are adding to the slate of original series that will be available exclusively on the Internet TV streaming service.
C3 Entertainment licensee RRParks Cards is planning an extensive Three Stooges trading card set.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.