An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
Lionsgate and the digital studio RocketJump Studios have formed a multi-year partnership to create film, television and digital content.
Hot Topic is planning a limited edition collection of apparel inspired by Disney’s upcoming feature film Maleficent, in theaters on May 30.
HSN announced a multi-film marketing collaboration with Disney Studios for three of its upcoming films–Maleficent, Cinderella and The Hundred-Foot Journey.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
Subscription e-commerce site JustFab has launched a new women’s shoe and handbag collection from Latin superstar Paulina Rubio.
Twentieth Century Fox Consumer Products has tapped publisher Dark Horse to create an art book for the upcoming film The Book of Life.
Marvel’s Iron Man 3 opened to record-breaking numbers in the U.K. alongside a range of licensing activity.
Weta Workshop has teamed up with the China Post to create an online shopping portal for customers in China.
Sony Pictures Animation is taking the Smurfs on the road for a series of environmental events across the U.S.
BBC Worldwide Australia & New Zealand and Pan Macmillan Australia are collaborating for a number of licensing deals for Walking with Dinosaurs.
Mimoco has redesigned one of the first designer USB flash drives it created, featuring Lucafilm’s Chewbacca.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
The Jim Henson Company has signed its first two U.S. licensees for the classic Frog and Toad books.
Felix the Cat Creations has appointed Kaynak Licensing Company to represent the silent film era cartoon character in Turkey.
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