An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Genius Brands International has elected entertainment industry veteran Anthony Thomopoulos to its board of directors.
Two animated series and two feature films from The Pokémon Company International are now available on Netflix.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Character World has signed a new deal with Marvel for an Amazing Spider-Man range of bedding to coincide with the release of the feature film.
Parham Santana has signed a new deal to bring the glamour of Turner Classic Movies to a line of men’s grooming products.
Studio 100 International has appointed ABC Licensing to represent its flagship brand, Maya the Bee, in Australia and New Zealand.
Walt Disney Studios has launched a new cloud-based digital movie service, Disney Movies Anywhere.
Universal Partnerships & Licensing has signed a series of new deals for its top movie brands including Psycho, Back to the Future, Field of Dreams and Scarface.
Disney, in collaboration with its partner Glidden, has released a series of new home paints and specialty finishes.
YouTube has launched subscription-based video-on-demand channels with 30 of the world’s leading content providers.
Cover Girl has announced its first-ever major movie sponsorship of Lionsgate's The Hunger Games: Catching Fire.
Sony Pictures Consumer Marketing has created a global promotional campaign for the Smurfs 2.
Paramount Pictures is teaming for a rebooted Terminator movie that will be released in 2015.
Rovio Entertainment and Lucasfilm are planning “Angry Birds Star Wars II,” which will make its debut Sept. 19 alongside figures from Hasbro.
Arnold Schwarzenegger has joined forces with MusclePharm for a line of nutritional supplements.
Disney hosted its bi-annual fan event, D23, this past weekend in Anaheim, Calif., with a full schedule of events.
Reef Entertainment will create a series of video games for The Terminator films, in a new agreement with StudioCanal.
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