With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
National Entertainment Collectibles Association has released an exclusive prop replica leather jacket based on the film Kick-Ass 2.
DreamWorks Animation has added more cast for its upcoming feature, B.O.O.: Bureau of Otherwordly Operations.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
Zak Designs is getting a head start on Guardians of the Galaxy fever with plans for two new drinkware items in advance of the upcoming Marvel film’s August release.
Entertainment One has opened its British film property Nativity for licensing, with the third film in the series slated for November.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Stella McCartney has teamed up with Disney to create a Stella McCartney Kids capsule collection inspired by the upcoming film Maleficent.
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