It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
Twentieth Century Fox Consumer Products has partnered with NECA and Titan Books to promote the upcoming film Dawn of the Planet of the Apes.
Twentieth Century Fox Home Entertainment is promoting the DVD release of its animated film Rio 2 with the Summer Party Tour, which spans across the U.S. this month.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Warner Bros. Consumer Products has expanded the role of Preston Kevin Lewis to include the India market.
CBS Consumer Products has tapped Rubie’s Costume Company for Star Trek Into Darkness costumes.
Sony Pictures Animation is promoting Cloudy with a Chance of Meatballs 2 with two themed food trucks that will travel the U.S.
Marvel Entertainment continues to build the licensing program for its 2014 film Marvel’s Guardians of The Galaxy.
Production has begun on the first Disney Junior original movie, “Lucky Duck,” which is slated to premiere in the U.S. in summer 2014.
Mercis bv, 6Sales and Big Tent Entertainment have tapped The Orchard to distribute the new, full-length feature film Miffy The Movie.
Jockey International has released a new limited edition line of Anchorman 2-branded briefs in advance of the film’s premier Dec. 20.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
Humans aren’t the only ones who will be able to celebrate the 75th anniversary of Warner Bros.’ The Wizard of Oz this year–Rubie’s is planning a line of pet costumes.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
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