With several new content initiatives, Cartoon Network Enterprises is poised to offer a broader portfolio and more opportunitites in licensing and events.
Contemporary sportswear company Z Supply has launched a new brand, called Icons of Culture.
Marvel Studios and Doritos, one of the marquee brands from PepsiCo’s Frito-Lay division, have teamed up to feature Guardians of the Galaxy Vol. 2 on its packaging to promote the release of the movie’s soundtrack.
Universal Brand Development has partnered with Anki, a robotics and artificial intelligence company, to feature Fast & Furious in the Anki Overdrive game.
Hasbro and Lionsgate have tapped Viz Media to publish a new art book inspired by My Little Pony: The Movie, which hits theaters Oct. 6.
How Disney’s franchise-focused content strategy has shaped the evolution of the film industry.
Marvel and Dairy Queen have teamed up to feature Guardians of the Galaxy Vol. 2 with the launch of the Guardians Awesome Mix Blizzard.
“Magic Mike Live,” the live show based on the film Magic Mike and Magic Mike XXL, opened in Las Vegas, Nev., last night at the Hard Rock Hotel & Casino.
Movie star and internet cult hero Chuck Norris has released a new mobile action game, titled “Nonstop Chuck Norris.”
Universal Brand Development has revealed a host of fan events and activations at U.K. retailers to support the new film The Fate of the Furious, in theaters now.
Marvel and Build-A-Bear Workshop have joined forces to release a new line products inspired by the upcoming film Guardians of the Galaxy Vol. 2.
Rainmaker Entertainment has released the new film Ratchet & Clank, based on the PlayStation video game series of the same name, on 2,890 screens across North America.
Nickelodeon Movies and Paramount Pictures have partnered with the snack brand Tastykake for limited-edition packaging featuring Teenage Mutant Ninja Turtles: Out of Shadows, which premieres June 3.
Rovio and the Alibaba Group have entered into a licensing agreement to expand the Angry Birds consumer products program in China.
Rovio Entertainment has partnered with Microsoft for a new range of emojis for Windows Skype messaging, Mac, Android, iOS and the Internet.
The Roald Dahl Literary Estate has unveiled a new, robust licensing program in anticipation of Disney’s The BFG, in theaters July 22 in the U.K.
Striker Entertainment has the corner market on edgy properties. License! Global sits down with its co-founders to discuss the history of the company, itsp ast successes and its red-hot future.
Saban Brands has announced a roster of new global partners for its Power Rangers franchise across a variety of new and established categories.
The Estate of Humphrey Bogart has appointed Beanstalk to represent the late actor for licensing.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
IMPS, the Smurfs’ brand owner, has tapped PMS International to launch range of products in anticipation of Sony Pictures’ new film, Smurfs: The Lost Village, in theaters March 2017.
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