It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Jeffrey Katzenberg, CEO of DreamWorks, has been named MIPCOM 2013’s Personality of the Year.
General Media Communications, publisher of Penthouse, is planning its first adult nightclub under its Caligula brand.
Weta Workshop has released two new products based on TriStar Pictures Elysium, which hit theaters Aug. 9.
Sony Pictures Consumer Products has released the official “Cloudy with a Chance of Meatballs 2” mobile game.
With a new team in place and a newly redefined global presence established, DreamWorks Animation is heading into Brand Licensing Europe with a razor sharp focus on building its core brands around the world.
Warner Bros. Consumer Products EMEA announced the recipients of its first inaugural Golden Bunny Awards Wednesday.
With pre-production in full swing, Lucasfilm has confirmed the release date for Star Wars: Episode VII as Dec. 18, 2015.
Netflix has called in the big guns for its first-ever original kids' series, with plans to debut “Turbo Fast” in partnership with DreamWorks Animation.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
Hallmark Cards has introduced a new range of greeting cards, stationery and gift wrap from actress Sarah Jessica Parker.
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