With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Mantic Games got the $50,000 it need to create a new Mars Attacks! tabletop game after just 15 minutes on Kickstarter.
Marvel Entertainment and Disney Consumer Products are looking to continue the retail dominance of The Avengers franchise with new merchandising programs.
Nottingham Forest has appointed Copyright Licensing Agency to handle licensing for the animated feature film Foosball in MENA.
New Zealand Post, in partnership with Warner Bros. Consumer Products, has released a new set of stamps and coins for the next The Hobbit film.
Random House Children’s Books is kicking off the new year with a raft of new titles based on its top children’s characters, TV shows and movies.
Disney unveiled plans for the Cars: Fuel Your Fun U.K. retail and marketing campaign today at the U.K. Toy Fair in London
Warner Bros. Entertainment has named Ana de Castro as senior vice president and deputy general counsel.
A Crowded Coop is highlighting licensed offerings from brands including Star Trek, Halo, Elvice Presley and more this week at New York Toy Fair.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Blue Sky Studios released first look images and a teaser trailer for the upcoming The Peanuts Movie, which will hit theaters Nov. 6.
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