It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
Twentieth Century Fox Consumer Products has partnered with NECA and Titan Books to promote the upcoming film Dawn of the Planet of the Apes.
Twentieth Century Fox Home Entertainment is promoting the DVD release of its animated film Rio 2 with the Summer Party Tour, which spans across the U.S. this month.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions.
Dawn Taubin has joined DreamWorks Animation as chief marketing officer, after Anne Globe resigned last week.
Actress and entrepreneur Ashley Eckstein is partnering with some of the largest and most prolific licensors for women’s apparel that appeals to the sci-fi fan.
The fourth installment of Universal Pictures Jurassic Park film franchise will be called Jurassic World.
GameMill Publishing has announced plans to release the video game “Disney Frozen: Olaf's Quest” Nov. 12, in advance of the film's premiere.
Weta Workshop launched the first in its line of collectibles for the upcoming film The Hobbit: The Desolation of Smaug this week.
Marvel is pairing with digital game publisher Gameloft to bring the Thor property to mobile devices.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Disney is ramping up its Star Wars efforts with the announcement of “Star Wars Rebels,” a new animated television series.
Zak Designs is getting a head start on Guardians of the Galaxy fever with plans for two new drinkware items in advance of the upcoming Marvel film’s August release.
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