It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Disney Interactive has released a new iPad app that allows fans to explore the world of Disney animation.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
Sony Pictures Consumer Products has appointed Rocket Licensing as its new licensing agent to manage its portfolio of theatrical and television properties in the U.K. and Eire.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
Disney Store is getting a jump-start on Black Friday shopping with the launch of its Magical Week Sale beginning today.
Imira Entertainment has closed a deal to represent two awarding-winner feature films for worldwide distribution.
Cupcake Digital has released the official app for Open Road Films’ The Nut Job movie, which will arrive in theaters Jan. 17.
The LEGO Group announced plans for a new building set of the Ghostbusters’ Ecto-1 vehicle to commemorate the film’s 30th anniversary.
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