With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Global Brands Group, the new spin-off of sourcing and distribution company Li & Fung, has renewed and expanded its licensing arrangement with Disney Consumer Products.
Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.
Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
Warner Bros. will return to BLE this year with a licensing lineup of heroic proportions, highlighted by new offerings for DC Comics.
A Squared Entertainment, Stan Lee’s Pow! Entertainment and Archie Comics announced the voice cast for the upcoming animated movie Stan Lee’s Mighty 7.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
Zak Designs is getting ready for Marvel Entertainment’s The Amazing Spider-Man 2 with a line of mealtime products for kids.
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