How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Kabam and Universal Partnerships & Licensing today have released the official mobile game of the Fast & Furious movie franchise, "Fast & Furious: Legacy."
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Summit Entertainment, a Lionsgate company, is collaborating with Tervis for a sweepstakes to support the upcoming film release Draft Day.
Twentieth Century Fox Consumer Products has tapped publisher Dark Horse to create an art book for the upcoming film The Book of Life.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
Nickelodeon has teamed up with Insight Editions for a new book that tells the complete, never-before-told story of the Teenage Mutant Ninja Turtles.
ABC will air a Captain America spin-off series based on the female lead in the films Agent Peggy Carter.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Toys ‘R’ Us is gearing up for summer movie season with toys, deals, digital content and events for the season’s anticipated kids’ blockbusters.
Novelty candy company CandyRific has expanded its license with Disney Consumer products to include characters from the animated film Frozen.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
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