It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
Arnold Schwarzenegger has joined forces with MusclePharm for a line of nutritional supplements.
Disney hosted its bi-annual fan event, D23, this past weekend in Anaheim, Calif., with a full schedule of events.
Reef Entertainment will create a series of video games for The Terminator films, in a new agreement with StudioCanal.
Author of the Harry Potter books, J.K. Rowling, is partnering with Warner Bros. Entertainment for a new film series inspired by elements from her original novels.
MIPCOM has named chief executive officer of DreamWorks Animation, Jeffrey Katzenberg, as its 2013 Personality of the Year.
Fremantle is marking the 30th anniversary of the movie The Wind In the Willows by seeking new licensees for the classic property.
A Squared Entertainment, Stan Lee’s Pow! Entertainment and Archie Comics announced the voice cast for the upcoming animated movie Stan Lee’s Mighty 7.
Grinchmas is returning to Universal Studios Hollywood with “whobilation” throughout the theme park.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.