It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The Topps Company has announced an addition to its upcoming Mars Attacks: Invasion card set.
Sony Pictures Consumer Products has lined up a roster of domestic and international licensees for The Mortal Instruments film.
Warner Bros. Consumer Products has teamed up with Harper Design for a Wizard of Oz anniversary companion book.
Flying Bark Productions has appointed Merchantwise as the licensing and merchandising agent for the Blinky Bill brand in Australia.
National Entertainment Collectibles Association has released an exclusive prop replica leather jacket based on the film Kick-Ass 2.
DreamWorks Animation has added more cast for its upcoming feature, B.O.O.: Bureau of Otherwordly Operations.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
Stan Lee is stepping out of the shadows and onto The Hub Network in the first part of the Stan Lee’s Mighty 7 TV movie trilogy.
Disney Consumer Products will launch a vast line of new products this spring in conjunction with the theatrical release of Disney Muppets Most Wanted.
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