How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Kabam and Universal Partnerships & Licensing today have released the official mobile game of the Fast & Furious movie franchise, "Fast & Furious: Legacy."
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
NLC, which was recently tapped to represent Warner Bros. Consumer Products EMEA in Benelux, has hired Jacqueline Hofman to manage the account.
Marvel is expanding its partnerships in the home textiles and room décor categories to focus on the college and adult demographic.
Twentieth Century Fox Consumer Products has appointed Dream Theatre as its new licensing agent in India.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
Bandai America has released a new toy line for the upcoming animated musical film Legends of Oz: Dorothy’s Return.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
The Internet’s most unhappy cat, Grumpy Cat, is getting her own Lifetime movie, Grumpy Cat’s Worst Christmas Ever.
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
As fans across the U.K. and Ireland head to theaters to see Mrs. Brown’s Boys–D’Movie, Rocket Licensing has added a new licensee for the brand in home textiles.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Marvel’s Guardians of the Galaxy exceeded the studio’s expectations in box office performance this past weekend and has the momentum to become a popular franchise.
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