It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Lionsgate and online commerce company Alibaba Group have joined forces to launch a subscription TV and movie streaming service for mainland China.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
Character World is expanding and moving up the release of bedroom textiles and accessories based on the Disney animated film Frozen in time for Christmas.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Disney Interactive and Lucasfilm have re-launched StarWars.com as the new digital destination for the popular film franchise.
Twentieth Century Fox Consumer Products has partnered with NECA and Titan Books to promote the upcoming film Dawn of the Planet of the Apes.
Twentieth Century Fox Home Entertainment is promoting the DVD release of its animated film Rio 2 with the Summer Party Tour, which spans across the U.S. this month.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
The Topps Company has announced an addition to its upcoming Mars Attacks: Invasion card set.
Entertainment One has unveiled a raft of U.K. partners for its upcoming feature, Justin and the Knights of Valour.
One Direction: This is Us ousted Lee Daniel’s The Butler for the top spot at the U.S. box office over Labor Day weekend.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
LucasArts and Disney Mobile have teamed up with NimbleBit for the cross-over app "Star Wars: Tiny Death Star.”
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
Warner Bros. Consumer Products EMEA is marking the growth of its licensing business in the Middle East at the Dubai Brand Licensing Fair.
The Rock and Roll Hall of Fame has partnered to create a new t-shirt line featuring its inductees including Elvis and John Lennon.
Zak Designs is getting ready for the upcoming How to Train Your Dragon 2 with a new line of mealtime products.
Amazon’s European TV and film service LOVEFiLM has bolstered its selection of kids' content with the addition of iconic TV shows.
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