With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
A 50th anniversary collector's edition Rudolph the Red-Nosed Reindeer DVD and Blu-ray will be in stores on Nov. 4.
Sony Pictures Entertainment has selected relentlessGENERATOR to create new online destinations to support the 30th anniversary of Ghostbusters.
The fairies of Rainbow's Winx Club brand took to the red carpet at the Venice Film Festival to celebrate the upcoming release of the new Winx Club movie
Vince Klaseus will join Universal Pictures as president of the newly created brand development division.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Sony Pictures Consumer Products is looking for licensing partners in all categories for summer 2015’s third Smurfs movie.
Electronic Arts has teamed up with the Bruce Lee Foundation to bring the iconic martial artist to the upcoming video game “EA Sports UFC.”
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Cartamundi has added the Disney Planes Wings Around the Globe game box to its offerings for the Disney Planes brand.
Epic Rights has launched a new global licensing division dedicated to establishing partnerships between consumer products and entertainment-based IP.
DreamWorks Animation has appointed Saban Brands Israel as its consumer products licensing agent in Israel.
Disney Television Animation has begun production on “The Lion Guard,” an animated television movie based on The Lion King.
Paramount Licensing has appointed Spin Master as the global master toy licensee for its upcoming original film, Monster Trucks.
DeNA and Hasbro have launched the official mobile game for the feature film Transformers: Age of Extinction, which arrived in theaters Friday.
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