With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Licensed clothing specialist Poeticgem is set to develop a new adult nightwear and underwear range based on The Snowman and The Snowdog brand.
U.S. retailer Mattress Firm is collaborating with Disney to promote the upcoming film Alexander and the Terrible, Horrible, No Good, Very Bad Day.
Warner Bros. Consumer Products EMEA will host its second annual Golden Bunny Awards at Brand Licensing Europe Oct. 7 to celebrate and recognize its licensing partners.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.
Summit Entertainment and Planet Hollywood International have teamed up to host The Twilight Forever Fan Experience in New York City.
Tele Images, a Zodiak Media company, has appointed Gladys Morchoisne as senior vice president of animation.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Humans aren’t the only ones who will be able to celebrate the 75th anniversary of Warner Bros.’ The Wizard of Oz this year–Rubie’s is planning a line of pet costumes.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
Her Universe is ready for Valentine’s Day with two new offerings for Star Wars fangirls.
The Madame Alexander Doll Company has unveiled several new collaborations Gone with the Wind, The Wizard of Oz and Isaac Mizrahi.
Two animated series and two feature films from The Pokémon Company International are now available on Netflix.
Jakks Pacific has released the first product in its line of toys inspired by the upcoming feature film Godzilla.
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