Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Genius Brands International, creators of the TV series "Warren Buffett's Secret Millionaire's Club," has launched the 4th annual Grow Your Own Business Challenge for kids.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Last Saturday at MIPJunior, License! Global global editorial director Tony Lisanti hosting a seminar on licensing for the new generation of plugged-in audiences.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
Saban Brands and Cirque du Soleil Média unveiled “Luna Petunia” at MIPCOM this week, an original preschool property inspired by the Cirque du Soleil brand.
Nickelodeon and the Changi Airport Group in Singapore have launched a SpongeBob SquarePants-themed Christmas experience.
Carnival Cruise Lines has partnered with Dr. Seuss Enterprises for Dr. Seuss-themed experiences aboard its fleet of 24 “fun ships.”
HarperCollins Publishers U.S. and U.K. and Google's Niantic Labs are planning a multi-media program that will be based on the YA trilogy Endgame.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Saban Brands has partnered with San Francisco’s Center for Childhood Creativity to develop a series of activities for kids.
HBO Global Licensing and VIP Partnerships have created a six-week online auction to allow fans to buy memorabilia from the series “Rome.”
Warner Bros. Consumer Products has outlined a number of new franchise developments aimed at maintaining Scooby-Doo’s position as top dog in the U.K.
C3 Entertainment is teaming with Coastal Amusements to develop The Three Stooges coin-operated arcade games.
Rainbow Group unveiled new plans for its Winx Club brand in China, including a theme park and consumer product program.
The Santa Clara Stadium Authority has signed a multi-year venue partnership for the Levi’s Stadium with Feld Motor Sports' Monster Jam events.
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