An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Turner Cartoon Network Enterprises and Premier Stage Productions have added more dates to the Bananas in Pyjamas U.K. live show.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Saban Brands and Cirque du Soleil Media are teaming to develop an original kids’ property inspired by the circus brand.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
Marvel Entertainment and Feld Entertainment have teamed up in a new multi-year partnership to create live-action arena spectaculars based on Marvel characters and stories.
LEGO Systems has partnered with The Little Gym to integrate its Duplo preschool building toys into its programs.
Brandberry has renewed its representation agreement with the children’s entertainment brand The Wiggles.
Nickelodeon U.K. is taking the Teenage Mutant Ninja Turtles' fighting vehicle, the Shellraiser, on the road to 10 ASDA stores this month.
Twentieth Century Fox Consumer Products has announced a partnership with Resorts World Genting to develop the first international theme park for the studio.
SeaWorld has teamed up with Litton Entertainment for the new television series, “The Wildlife Docs.”
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Advanstar Communications and Stan Lee’s Comikaze Expo have teamed up with Diamond Comic Distributors to promote the annual event.
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
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