The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
PopCap Games, an Electronic Arts studio, has partnered with the entertainment destination Carowinds for a "Plants vs. Zombies" attraction.
Celebrity wedding planner Mindy Weiss has partnered with Combine International to launch a line of fashion and bridal jewelry, in a deal brokered by Beanstalk.
The animated series "Masha and the Bear" will take the stage in cities across Italy beginning this month.
Rainbow debuted its newest series, "Regal Academy," in style at MIPJunior this weekend with a glitter cocktail party on Sunday night.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Before hitting the big screen next summer, the "Angry Birds" character Red will migrate to New York City for the 89th annual Macy’s Thanksgiving Day Parade.
Scientific Games is developing adult gaming for three top franchises: 20th Century Fox's “The Simpsons,” Playboy and Cirque du Soleil.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
The Jim Henson Company is honoring its founder, Jim Henson (born on Sept. 24, 1936), by celebrating the 60th anniversary of the company he created.
Epic Rights partnered with Lucky Brand to develop a national apparel program featuring a slate of top-tier musical artists including KISS, Journey and Def Leppard.
TEN: The Enthusiast Network is expanding its YouTube auto show "Roadkill" into a multi-platform media brand that will include a branded magazine, live events and new website.
Jazzercise is bringing its Kids Get Fit outreach program to schools around the world in an effort to help children understand the benefits of regular exercise.
WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
Luxury hotel chain Karisma Hotels & Resorts, in partnership with Viacom International Media Networks, will bring Nickelodeon-branded experiences to its line of Azul Hotels.
DreamWorks Animation has made its first official foray into the retail spacethis holiday season with the launch of DreamPlace.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
A touring exhibition celebrating the history behind the ITV series "Downton Abbey" will make its world premiere at the Biltmore Estate in Asheville, N.C., Feb. 5.
DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.
Fox Consumer Products and FXX are celebrating the 25th anniversary of the first appearance of the Kwik-E-Mart on "The Simpsons" with a number of brand activations.
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