An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Corus Entertainment’s Nelvana Enterprises has teamed with Sunwing Vacations to send some of its characters to resorts in the Caribbean and Central America.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
Coolabi’s preschool brand, Poppy Cat, is returning to the U.K. kids’ festival LolliBop for the second year.
Tickets are now on sale for Stan Lee's Comikaze, which will take place Nov. 1-3 in Los Angeles, Calif.
Coolabi’s Poppy Cat will be arriving at the Nickelodeon Land area of the U.K.’s Blackpool Pleasure Beach theme park this summer.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
C3 Entertainment has tapped Bondis Entertainment in Argentina to produce a new live “Three Stooges Stage Show.”
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
Las Vegas’ Bellagio Resort & Casino has hired All-American Licensing & Management Group to develop a licensing program in the U.S.
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