With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Zodiak Kids' Mister Maker has joined forces with Henkel Adhesives and their brand Pritt for a national competition at schools across the U.K. and Eire.
SeaWorld Kids has launched a collection of three mobile games designed to engage the imaginations of preschool- and elementary-aged children.
The Weddings and Resorts division of lifestyle brand kathy ireland Worldwide has expanded outside of the U.S. for the first time.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
Feld Entertainment has unveiled the first details about its upcoming live action arena event “Marvel Universe LIVE!.”
Silvergate Media is developing a brand-new, live theater show for its preschool adventure property Octonauts, in conjunction with production company Fiery Light.
Nickelodeon's SpongeBob SquarePants became the first kids' entertainment brand to be featured in the Basel Castle mini art festival in Miami last weekend.
Hero Ventures has released a rendering and details of the Marvel Experience domed complex that is set to tour the U.S. and Canada beginning this year.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
Universal Orlando theme park has revealed details of the Hogwarts Express experience that will debut this summer.
Viacom International Media Networks Asia is planning the first Nickelodeon-branded attraction in Asia.
Corus Entertainment’s Nelvana Enterprises has teamed with Sunwing Vacations to send some of its characters to resorts in the Caribbean and Central America.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
Tickets are now on sale for Stan Lee's Comikaze the largest multi-media, pop culture convention in the LA.
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