With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
HIT Entertainment announced the addition of new character Percy to the upcoming “Day Out with Thomas: The Thrill of the Ride Tour” train event.
Mars Retail Group has opened its first M&M’S World store in Asia.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
Chitty Chitty Bang Bang is seeking licensing of its stage production of the children’s book by Ian Fleming.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Univision Communications have teamed up with Soccer.com for clothing inspired by the Latino character El Chapulin Colorado.
Feld Entertainment has expanded its Monster Jam licensing program with the signing of five new toy partners.
Turner CN Enterprise has signed a raft of new agreements for LazyTown live events in the Middle East, Africa, the U.K., Germany and Spain.
Nickelodeon and the Changi Airport Group in Singapore have launched a SpongeBob SquarePants-themed Christmas experience.
Carnival Cruise Lines has partnered with Dr. Seuss Enterprises for Dr. Seuss-themed experiences aboard its fleet of 24 “fun ships.”
HarperCollins Publishers U.S. and U.K. and Google's Niantic Labs are planning a multi-media program that will be based on the YA trilogy Endgame.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Saban Brands has partnered with San Francisco’s Center for Childhood Creativity to develop a series of activities for kids.
HBO Global Licensing and VIP Partnerships have created a six-week online auction to allow fans to buy memorabilia from the series “Rome.”
Warner Bros. Consumer Products has outlined a number of new franchise developments aimed at maintaining Scooby-Doo’s position as top dog in the U.K.
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