Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Celebrity wedding planner and TV personality David Tutera has partnered to develop a touring wedding show, Your Wedding Experience presented by David Tutera.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Disney has unveiled new details of the Shanghai Disney Resort including a Toy Story-themed hotel, Magic Kingdom-style theme park and Disneytown shopping district.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Ludorum has tapped Life Like Touring to develop a live-action, musical children's show based on "Chuggington," with a North American tour in January.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
NBCUniversal Cable Entertainment’s Bravo and Celebrity Cruises are cooking up a new series of Top Chef-themed cruises based on the hit reality show.
The TV series "Nutri Ventures" is heading to public schools across the U.S. in a new collaboration with the Partnership for a Healthier America.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Friendly Family Productions has appointed Knockout Licensing to represent the Little House on the Prairie brand in the U.S. and Canada.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
Nickelodeon is planning the first-ever Road to Worldwide Day of Play tour to three cities across the U.S., leading up to the annual nationwide event on Sept. 20.
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