An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
CBS continued its series of live events based on the Next Top Model franchise with Sweden’s Next Top Model Live last weekend.
Nickelodeon has teamed up with the Middle East entertainment resort Atlantis, The Palm to feature SpongeBob SquarePants.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
Spin Master is serving as the title sponsor of the Toy and Game Inventors Camp in Toronto, Canada.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Rovio Entertainment will open the new Angry Birds Activity Park Gran Canaria Thursday at the Gran Canaria holiday resort in Puerto Rico.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
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