An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Now Hollywood collectibles auction site ScreenBid is giving its fans of "Sons of Anarchy" the chance to own a piece of the show with an online auction.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Russian animated series “Masha and the Bear” is taking to the ice in 2015.
This holiday season the TV special Rudolph the Red-Nosed Reindeer is celebrating its 50th with a number of activations both on and off the TV screen.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Las Vegas’ Bellagio Resort & Casino has hired All-American Licensing & Management Group to develop a licensing program in the U.S.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
People from around the world will unite in a global sing-along as Disney Parks & Resorts celebrates the 50th anniversary of It's a Small World.
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
The Walt Disney Company and the Shanghai Shendi Group, are making an additional investment to accelerate the expansion of the Shanghai Disney Resort.
Rainbow is collaborating with the kids’ website CitizenKid to host four Winx Club treasure hunts at parks across France later this month.
With Licensing Expo 2014 just around the corner, several big names and big stars are slated to take center stage at the industry’s most important event.
Following an international tour, “Nickelodeon’s Dora the Explorer Live! Search for the City of Lost Toys” will debut in Hong Kong next month.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
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