An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Turner Cartoon Network Enterprises and Premier Stage Productions have added more dates to the Bananas in Pyjamas U.K. live show.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Saban Brands and Cirque du Soleil Media are teaming to develop an original kids’ property inspired by the circus brand.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
The Wiggles are heading out on tour to introduce their new cast, which includes the first-ever female Wiggle.
Feld Entertainment is planning a new live show featuring characters from two of Disney Junior’s top shows.
Marvel Entertainment and its licensees have created an exclusive lineup of limited edition collectibles.
Cartoon Network has teamed up to launch a new branded railway experience in Taiwan.
Disney Junior’s Doc McStuffins is hitting the road in a health-focused Doc Mobile tour that will travel to 20 U.S. cities.
Elvira, Mistress of the Dark, has returned to Knott’s Scary Farm for the theme park’s annual Halloween festivities.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
Hasbro has teamed up to launch a collection of My Little Pony hair accessories at Soho Fashions mall kiosks across the U.S.
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