An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Turner Cartoon Network Enterprises and Premier Stage Productions have added more dates to the Bananas in Pyjamas U.K. live show.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Saban Brands and Cirque du Soleil Media are teaming to develop an original kids’ property inspired by the circus brand.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
Iconic New York dance company the Rockettes is kicking its brand into high gear with the appointment of licensing agency Full Picture.
NBCUniversal Cable Entertainment’s Bravo and Celebrity Cruises are cooking up a new series of Top Chef-themed cruises based on the hit reality show.
Zodiak Kids CP Paris is planning a summer cross-promotion at the Château de Versailles the sixth season of “Totally Spies!”
CBS continued its series of live events based on the Next Top Model franchise with Sweden’s Next Top Model Live last weekend.
Nickelodeon has teamed up with the Middle East entertainment resort Atlantis, The Palm to feature SpongeBob SquarePants.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
Spin Master is serving as the title sponsor of the Toy and Game Inventors Camp in Toronto, Canada.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Rovio Entertainment will open the new Angry Birds Activity Park Gran Canaria Thursday at the Gran Canaria holiday resort in Puerto Rico.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.