It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
DHX Media and S2BN Entertainment have teamed up for the first-ever “Yo Gabba Gabba! Live!” holiday show.
Disney hosted a digital parade in London last week to celebrate the launch of Disney Infinity in the U.K.
Zodiak Kids has teamed up with Showtime Attractions to create live events for the preschool brands Tickety Toc and Mister Maker.
Zodiak Kids is bringing the CBeebies star Mister Maker to Butlins holiday resorts over the next two years.
Disney U.K. and Harrods are planning to launch the Cinderella-inspired Bibbidi Bobbidi Boutique at the department store later this month.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
D23, the official Disney fan club, is already busy planning the next D23 Expo, which will take place in Anaheim, Calif., Aug. 14–16, 2015.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
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