Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Celebrity wedding planner and TV personality David Tutera has partnered to develop a touring wedding show, Your Wedding Experience presented by David Tutera.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Disney has unveiled new details of the Shanghai Disney Resort including a Toy Story-themed hotel, Magic Kingdom-style theme park and Disneytown shopping district.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Ludorum has tapped Life Like Touring to develop a live-action, musical children's show based on "Chuggington," with a North American tour in January.
Boutique U.S. licensing agency Moxie & Company has signed a swath of new deals for its clients.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Turner Cartoon Network Enterprises and Premier Stage Productions have added more dates to the Bananas in Pyjamas U.K. live show.
Moshi Monsters has teamed with the marine conservation charity Sea Life for a series of live events across the U.K. this year.
A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
Three licensing executives conquered the London Marathon and raised more than £6,700 for The Light Fund.
Warner Bros. Consumer Products and DC Entertainment are planning to launch the Superman Hall of Heroes, an online gift-giving portal.
Home cooks can hone in on their culinary skills on the first-ever MasterChef culinary cruise, developed by Life Journeys.
Nickelodeon has partnered with Nice Events to produce its third year of the family friendly music festival in Australia, Slimefest.
New York City tourism organization NYC & Company has named Curious George as its sixth official NYC Family Ambassador.
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