With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
For the sixth consecutive year LIMA will sponsor Brand Licensing Hall, the largest licensing event in Asia.
SeaWorld Parks & Entertainment continues to makes waves on the small screen.
Summit Entertainment and Planet Hollywood International have teamed up to host The Twilight Forever Fan Experience in New York City.
Grinchmas is returning to Universal Studios Hollywood with “whobilation” throughout the theme park.
Kidz Bop is celebrating the release of its 25th album with the introduction of a new group of Kidz Bop Kids.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Scientific Games has signed a deal with Margaritaville Enterprises to bring the brand to a range of lottery games and slot machines.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
Kaptiva Sports, which has been offering FC Barcelona soccer camps across the U.S. for seven years, will open the first FCBEscola soccer academy in the U.S.
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