Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Genius Brands International, creators of the TV series "Warren Buffett's Secret Millionaire's Club," has launched the 4th annual Grow Your Own Business Challenge for kids.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Last Saturday at MIPJunior, License! Global global editorial director Tony Lisanti hosting a seminar on licensing for the new generation of plugged-in audiences.
Entertainment One’s Peppa Pig is launching two new live stage productions in Australia and the U.K. this month.
Comune di Milano, Rai Fiction and Team Entertainment are planning an exhibition featuring Calimero in Milan, Italy, beginning this Friday.
Alton Towers Resort has unveiled additional details of the rides, attractions and characters that will be featured in its new CBeebies Land area.
Iconic New York dance company the Rockettes is kicking its brand into high gear with the appointment of licensing agency Full Picture.
Scholastic is bringing together three of its multi-platform series in the new Worlds Collide initiative.
Space Enterprises has teamed up DIC 2 in Italy to develop a licensing program for its preschool series “The Hive.”
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
Adam West will be on hand to help launch Aristocrat’s new slot game Batman Classic TV Series Slot Game in Temecula, Calif., this Wednesday.
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