Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Genius Brands International, creators of the TV series "Warren Buffett's Secret Millionaire's Club," has launched the 4th annual Grow Your Own Business Challenge for kids.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Last Saturday at MIPJunior, License! Global global editorial director Tony Lisanti hosting a seminar on licensing for the new generation of plugged-in audiences.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
Electrolux has tapped Boxman Studios to create a mobile kitchen showroom that showcases its latest appliances.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Gigio Rosa Promotions has been granted the exclusive rights to develop live events and meet-and-greets for the TV series “The Hive” in Italy.
Nurture Rights has announced a multi-year deal with the Birmingham Stage Company to produce a stage production of the book, Dinosaur Roar!.
Lisle international has signed the first two licensees for the new TV series, “Pip Ahoy!,” which is set to debut in September.
Universal Orlando Resort has unveiled details of the upcoming new attraction Harry Potter and the Escape from Gringotts.
May 4 has become ubiquitous with the Star Wars brand. In celebration of the fan holiday, Disney Consumer Products rolled out new deals, giveaways, exclusives and hosted events.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
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