Multi-channel network Maker Studios is quickly making a name for itself. Now as it further aligns with Disney and has named a dedicated head of licensing, even bigger things are on the horizon.
Nickelodeon is planning "The SpongeBob Musical," which will feature original songs from musical greats including Steven Tyler, John Legend and Cyndi Lauper.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
runDisney is adding a second series of Star Wars-inspired races to its 2016 lineup, this time featuring the Dark Side.
DHX Brands is collaborating with Jo Jingles, which develops preschool music and movement classes in the U.K., to create an "In the Night Garden" activity program.
Jazzercise is bringing its Kids Get Fit outreach program to schools around the world in an effort to help children understand the benefits of regular exercise.
Disney Interactive has partnered with Gameloft for "Disney Magic Kingdoms," which will let players build their own theme park.
Creation Entertainment and CBS Consumer Products will host the Official Star Trek 50th Anniversary Convention next summer in Las Vegas, Nev.
Manchester United has named Donaco International as its first official casino resort partner in Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea.
The Miss Universe Organization has teamed with Jealous 21 to launch a branded apparel collection in India.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
International media organization and IP owner Coolabi Group will showcase its robust roster of brands at BLE this week, and unveil new "Clangers" characters.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Rovio Entertainment has entered into an agreement with China’s Guogou Group to build nine Angry Birds family entertainment centers over the course of four years.
Imports Dragon is helping DHX Media celebrate the 25th anniversary of "Caillou” and has been named master toy licensee for another DHX property, Johnny Test.
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Steven Ekstract of License! Global, Jessica Blue of Licensing Expo and Ben Lashes of Grumpy Cat will host a special Licensing 101 session at New York Toy Fair Saturday.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on May 9, which will be dubbed the SpongeBob SquarePants 400.
Universal Pictures has unveiled the new Fast & Furious 777 airliner in partnership with Etihad Airways, the national airline of the United Arab Emirates.
Rainbow's third "Winx Club" movie, The Mystery of the Abyss, will hit cinemas across Greece beginning April 10.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.