With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
HIT Entertainment announced the addition of new character Percy to the upcoming “Day Out with Thomas: The Thrill of the Ride Tour” train event.
Mars Retail Group has opened its first M&M’S World store in Asia.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Epic Rights, the global branding and merchandising agency representing KISS, has signed a new t-shirt deal with Major League Baseball and apparel licensee Liquid Blue.
The Madison Square Garden Company and Azoff Music Management have teamed up to create a new entertainment company.
Feld Entertainment has signed a trio of new deals for Monster Jam that will see the brand drive into a mobile app, wall decals and stickers.
Just Promotions has renewed its contract with Hit Entertainment for Thomas & Friends live events in Australia and New Zealand.
Saban is holding an art exhibition and pop-up shop this weekend to celebrate the 20th anniversary of the Power Rangers brand.
Rainbow launched the first-ever live Winx Club show in Indonesia Thursday, at the Ciputra World shopping mall in the city of Surabaya.
Carte Blanche’s Tatty Teddy character helped to cheer up Brits at London’s Bond Street tube station Blue Monday, Jan. 20.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
Fuhu, the creator of the Nabi kids’ tablet, has partnered with Simon Property Group to develop a technology-inspired kids’ experience, designed with DreamWorks.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
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