An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Nickelodeon has launched an interactive, digital Kids' Choice Awards-themed e-book, the first-ever dedicated book produced for a live awards show.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Turner Cartoon Network Enterprises and Premier Stage Productions have added more dates to the Bananas in Pyjamas U.K. live show.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Lifestyle brand Guess and DJ Tiesto are expanding their collaboration with a new summer capsule collection.
U.K. Disney Stores are hosting Marvel Training Academy events this month, as Iron Man 3 reigns at the box office.
FremantleMedia is launch a performing arts academy for young artists based on the “Indian Idol” reality show.
Sony Pictures Entertainment has teamed up with several new partners for a Smurfs 2 summer promotion at Best Western hotels in Italy.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Saban Brands’ Power Rangers are in full force for the back-to-school season with plans for a mall tour in the U.K.
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
BBC Worldwide and Merlin Entertainment have joined forces to create CBeebies Land at the U.K. theme park Alton Towers.
The Destination Star Trek live event is heading at warp speed toward Germany, under license from CBS Consumer Products.
Blokker stores across Benelux are promoting Rainbow’s girls’ property Winx Club with a coloring contest that will run through the end of January.
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