An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
U.K. Disney Stores are hosting Marvel Training Academy events this month, as Iron Man 3 reigns at the box office.
FremantleMedia is launch a performing arts academy for young artists based on the “Indian Idol” reality show.
Sony Pictures Entertainment has teamed up with several new partners for a Smurfs 2 summer promotion at Best Western hotels in Italy.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Saban Brands’ Power Rangers are in full force for the back-to-school season with plans for a mall tour in the U.K.
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
BBC Worldwide and Merlin Entertainment have joined forces to create CBeebies Land at the U.K. theme park Alton Towers.
The Destination Star Trek live event is heading at warp speed toward Germany, under license from CBS Consumer Products.
Blokker stores across Benelux are promoting Rainbow’s girls’ property Winx Club with a coloring contest that will run through the end of January.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
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