With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Zodiak Kids' Mister Maker has joined forces with Henkel Adhesives and their brand Pritt for a national competition at schools across the U.K. and Eire.
SeaWorld Kids has launched a collection of three mobile games designed to engage the imaginations of preschool- and elementary-aged children.
The Weddings and Resorts division of lifestyle brand kathy ireland Worldwide has expanded outside of the U.S. for the first time.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
DHX Media's Yo Gabba Gabba! will take the stage this fall in "Yo Gabba Gabba! Live! Music is Awesome!," a new live stage show.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
Hasbro has teamed up to launch a collection of My Little Pony hair accessories at Soho Fashions mall kiosks across the U.S.
Disney Junior’s Doc McStuffins is embarking on an experiential retail tour in the U.K. dubbed Doc’s Check-Up Clinic.
Nickelodeon has launched an interactive, digital Kids' Choice Awards-themed e-book, the first-ever dedicated book produced for a live awards show.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
LIMA will present a range of seminars as part of its Licensing University program this year at Licensing Expo to help attendees develop winning retail initiatives.
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