Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Last Saturday at MIPJunior, License! Global global editorial director Tony Lisanti hosting a seminar on licensing for the new generation of plugged-in audiences.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
Saban Brands and Cirque du Soleil Média unveiled “Luna Petunia” at MIPCOM this week, an original preschool property inspired by the Cirque du Soleil brand.
Urban Legacies has entered into a worldwide licensing arrangement with Turner Broadcasting to develop themed activity centers inspired by “LazyTown.”
Entertainment One Licensing is adding to the Peppa Pig lineup at Leolandia theme park in Milan, Italy.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
Saban’s Power Rangers are getting ready to celebrate Thanksgiving, with a series of events that will culminate in the Macy’s Thanksgiving Day Parade.
Bulls Licensing has brought together FinTech Global and Puuha International Oy to launch a Moomins theme park in Japan in 2015.
FremantleMedia Kids and Family Entertainment has launched a brand awareness and retail campaign in the U.K. to support Flair’s upcoming Tree Fu Tom toy range.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Unilever Ice Cream is now the official frozen novelties and hard-scooped ice cream partner for all Six Flags theme parks in the U.S.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
Viacom International Media Networks Spain and Parques Reunidos have opened the country’s first Nickelodeon-branded attraction.
BBC Worldwide North America and Fathom Events will celebrate Emmy award-winning actor David Tennant in a two-night theatrical screening event.
NFL Players Inc. will be the headline sponsor of the annual Licensing Expo Opening Night Party.
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