It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
New York City tourism organization NYC & Company has named Curious George as its sixth official NYC Family Ambassador.
Atlantyca Entertainment has signed a deal with Italian transportation company Italo and New Shipping Travelers to promote its animated series “Geronimo Stilton.”
The Kidz Bop Kids have lined up a trio of live performances this weekend in New York and New Jersey.
Wicked Cool will debut its new line of The Wiggles toys exclusively at Toys ‘R’ Us in the U.S. later this month.
The series finale of AMC’s “Breaking Bad” aired Sunday, but fans of the show can still get their fix with themed offerings in New Mexico.
France will be the next stop on the European mall tour for Saban Brands’ Power Rangers, which will begin its French leg today at Kid Expo in Paris.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
Electrolux has tapped Boxman Studios to create a mobile kitchen showroom that showcases its latest appliances.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Gigio Rosa Promotions has been granted the exclusive rights to develop live events and meet-and-greets for the TV series “The Hive” in Italy.
Nurture Rights has announced a multi-year deal with the Birmingham Stage Company to produce a stage production of the book, Dinosaur Roar!.
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