With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
DHX Media's Yo Gabba Gabba! will take the stage this fall in "Yo Gabba Gabba! Live! Music is Awesome!," a new live stage show.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Madam Events is bringing the BBC Worldwide adaptation of the series “Charlie and Lola” to Kent, England, this December.
Zodiak Kids CP, Paris’ Saddle Club brand (a.k.a. Grand Galop) co-sponsored the French equestrian event, Salon du Cheval de Paris, Saturday.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
The iconic elephant character Babar is taking part in the Fabergé Big Egg Hunt this month in New York City.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
For the third year in a row, D23: The Official Disney Fan Club is going on tour with the D23 Disney Fanniversary Celebration.
Indie Soul is planning a swimwear collection inspired by the new Costa Hollywood Condo Resort at Hollywood Beach Village in Florida.
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