The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Before hitting the big screen next summer, the "Angry Birds" character Red will migrate to New York City for the 89th annual Macy’s Thanksgiving Day Parade.
Scientific Games is developing adult gaming for three top franchises: 20th Century Fox's “The Simpsons,” Playboy and Cirque du Soleil.
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
The Jim Henson Company is honoring its founder, Jim Henson (born on Sept. 24, 1936), by celebrating the 60th anniversary of the company he created.
Epic Rights partnered with Lucky Brand to develop a national apparel program featuring a slate of top-tier musical artists including KISS, Journey and Def Leppard.
Cartoon Network has taken a fittingly adventurous approach to the merchandising and promotion of the hit series ‘Adventure Time.’
Disney Consumer Products is kicking off the second annual Marvel Super Hero September campaign with a host of new product launches and activities for fans.
Nickelodeon is hosting a series of events at shopping malls across Spain this month and next to offer young fans the ultimate Teenage Mutant Ninja Turtle experience.
Feld Entertainment and Australia retailer Big W have teamed up to bring an exclusive Monster Jam retail promotion to stores across Australia.
Zodiak Kids' Mister Maker will be touring the U.K. in a live theater tour that will be put on by Evolution Productions.
Topps has teamed up with Stan Lee to create an all-new Garbage Pail Kids character exclusively for the upcoming Comikaze Expo–Smilin’ Stan.
Boutique U.S. licensing agency Moxie & Company has signed a swath of new deals for its clients.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Melco Crown Entertainment unveiled plans for a new entertainment resort in Macau that will heavily feature DC Comics’ and Warner Bros.’ classic characters.
Beginning in summer 2015, Disney Cruise Line guests can immerse themselves in winter with a host of on-ship experiences inspired by Frozen.
As its kicks off the international leg of its 40th anniversary tour, the band KISS and its licensing agent Epic Rights have added a number of new partners in Asia Pacific.
Nickelodeon and Viacom Consumer Products unveiled its long-term consumer products strategy and key partnerships at its Australian upfront event Wednesday.
The Walt Disney Company and Swarovski have launched "Cinderella: The Exhibition" in London, showcasing costumes and props from the new movie, Cinderella.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
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