How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Feld Motor Sports and Strottman international have once again partnered with home improvement retailer Lowe’s to bring back Monster Jam-themed Build and Grow Clinics.
Warner Bros. Consumer Products has collaborated with The Art of the Brick to create an art exhibition featuring sculptures of DC Comics characters made out of LEGOs.
Discovery Communications has named Robert Marick vice president of North American licensing and global location-based entertainment for Discovery Consumer Products.
Bob Chapek, president of Disney Consumer Products, has been named as chairman of Walt Disney Parks and Resorts, effective immediately.
As its kicks off the international leg of its 40th anniversary tour, the band KISS and its licensing agent Epic Rights have added a number of new partners in Asia Pacific.
DreamWorks Animation will promote its upcoming new film Home at all 15 Intu shopping centers in the U.K. with a brand immersion campaign.
The Meadowhall Shopping Centre in Sheffield, England, will host the world’s first Gruffalo Experience this spring.
The "Octonauts" are joining other CBeebies stars at the Alton Towers Resort's CBeebies Land area.
American Greetings Properties' Strawberry Shortcake has turned out in style at New York Fashion Week this week.
Steven Ekstract of License! Global, Jessica Blue of Licensing Expo and Ben Lashes of Grumpy Cat will host a special Licensing 101 session at New York Toy Fair Saturday.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Sanrio is expanding its Major League Baseball-themed Hello Kitty collection for the 2014 baseball season to highlight all 30 MLB teams.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
The Country Music Association will present Kellie Pickler as the special guest performer at the Licensing Expo Opening Night Party.
Nickelodeon has launched a new interactive brand campaign built around its top stars called the Nickelodeon Slime Cup.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
Construction equipment company JCB is taking center stage in Germany with the unveiling of two giant sculptures of JCB toys in the city of Fuerth.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.