With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
HIT Entertainment announced the addition of new character Percy to the upcoming “Day Out with Thomas: The Thrill of the Ride Tour” train event.
Mars Retail Group has opened its first M&M’S World store in Asia.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
The series finale of AMC’s “Breaking Bad” aired Sunday, but fans of the show can still get their fix with themed offerings in New Mexico.
France will be the next stop on the European mall tour for Saban Brands’ Power Rangers, which will begin its French leg today at Kid Expo in Paris.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
Electrolux has tapped Boxman Studios to create a mobile kitchen showroom that showcases its latest appliances.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Gigio Rosa Promotions has been granted the exclusive rights to develop live events and meet-and-greets for the TV series “The Hive” in Italy.
Nurture Rights has announced a multi-year deal with the Birmingham Stage Company to produce a stage production of the book, Dinosaur Roar!.
Lisle international has signed the first two licensees for the new TV series, “Pip Ahoy!,” which is set to debut in September.
Universal Orlando Resort has unveiled details of the upcoming new attraction Harry Potter and the Escape from Gringotts.
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