An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Now Hollywood collectibles auction site ScreenBid is giving its fans of "Sons of Anarchy" the chance to own a piece of the show with an online auction.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Russian animated series “Masha and the Bear” is taking to the ice in 2015.
This holiday season the TV special Rudolph the Red-Nosed Reindeer is celebrating its 50th with a number of activations both on and off the TV screen.
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
Hasbro has teamed up to launch a collection of My Little Pony hair accessories at Soho Fashions mall kiosks across the U.S.
Disney Junior’s Doc McStuffins is embarking on an experiential retail tour in the U.K. dubbed Doc’s Check-Up Clinic.
Nickelodeon has launched an interactive, digital Kids' Choice Awards-themed e-book, the first-ever dedicated book produced for a live awards show.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
LIMA will present a range of seminars as part of its Licensing University program this year at Licensing Expo to help attendees develop winning retail initiatives.
Ludorom has teamed up with Life Like Touring for the first-ever U.S. stage show, "Chuggington Live! The Great Rescue Adventure."
Cartoon Network Enterprises EMEA has partnered with the Ilyas & Mustafa Galadari Group for a Cartoon Network Zone in the IMG Worlds of Adventure indoor theme park in Dubai.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
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