How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Disney Consumer Products is planning a global event for the Sept. 4 launch of merchandise for the upcoming film Star Wars: The Force Awakens.
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
Iconic New York City social club Max’s Kansas City has appointed the Artist Legacy Group as its global licensing representative.
Disney Stores across the U.S. are celebrating Star Wars Day (May the 4th) today with in-store events and exclusive merchandise.
Global fitness brand Zumba is heading to the high seas in the new Zumba Cruise from Royal Caribbean.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
SCE Group has tapped the licensing and marketing firm Idea Patch to launch a full-scale lifestyle brand inspired by the New York adult nightclub Sin City Cabaret.
DC Thomson has unveiled a raft of brand collaborations that will bring the iconic British teen magazine, Jackie, to a contemporary audience.
C3 Entertainment has signed on the represent the Winter Dance Party music show, which is inspired by the final 1959 tour of rock legends Buddy Holly, The Big Bopper and Ritchie Valens.
Rainbow is planning the first-ever "Winx Club" reunion, which will take place in Jesolo, Italy, (near Venice) from Sept. 3-6.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
Tickets are now on sale for Stan Lee's Comikaze the largest multi-media, pop culture convention in the LA.
Warner Bros. Consumer Products EME has signed a deal with MBC to bring Scooby-Doo and Tom and Jerry to the stage in the Middle East.
Twentieth Century Fox Home Entertainment is promoting the DVD release of its animated film Rio 2 with the Summer Party Tour, which spans across the U.S. this month.
Chitty Chitty Bang Bang is seeking licensing of its stage production of the children’s book by Ian Fleming.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
Scholastic is helping Goosebumps fans in the U.S. get in the spooking spirit for Halloween with a number of events and new content.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
Tommy Bahama will unveil a new retail/restaurant concept at Harbourside Place in Jupiter, Fla.,on Thursday.
My Gym children's fitness center and BabyFirst, which broadcasts the baby-toddler fitness series "My Gym at Home," have joined forces to create a My Gym app.
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