With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
DHX Media's Yo Gabba Gabba! will take the stage this fall in "Yo Gabba Gabba! Live! Music is Awesome!," a new live stage show.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Rovio Entertainment will open the new Angry Birds Activity Park Gran Canaria Thursday at the Gran Canaria holiday resort in Puerto Rico.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
NBCUniversal Cable Entertainment’s Bravo and Celebrity Cruises are cooking up a new series of Top Chef-themed cruises based on the hit reality show.
The TV series "Nutri Ventures" is heading to public schools across the U.S. in a new collaboration with the Partnership for a Healthier America.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Friendly Family Productions has appointed Knockout Licensing to represent the Little House on the Prairie brand in the U.S. and Canada.
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