It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
The Madison Square Garden Company and Azoff Music Management have teamed up to create a new entertainment company.
Feld Entertainment has signed a trio of new deals for Monster Jam that will see the brand drive into a mobile app, wall decals and stickers.
Just Promotions has renewed its contract with Hit Entertainment for Thomas & Friends live events in Australia and New Zealand.
Saban is holding an art exhibition and pop-up shop this weekend to celebrate the 20th anniversary of the Power Rangers brand.
Rainbow launched the first-ever live Winx Club show in Indonesia Thursday, at the Ciputra World shopping mall in the city of Surabaya.
Carte Blanche’s Tatty Teddy character helped to cheer up Brits at London’s Bond Street tube station Blue Monday, Jan. 20.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
Fuhu, the creator of the Nabi kids’ tablet, has partnered with Simon Property Group to develop a technology-inspired kids’ experience, designed with DreamWorks.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
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