Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Genius Brands International, creators of the TV series "Warren Buffett's Secret Millionaire's Club," has launched the 4th annual Grow Your Own Business Challenge for kids.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Last Saturday at MIPJunior, License! Global global editorial director Tony Lisanti hosting a seminar on licensing for the new generation of plugged-in audiences.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
The Portuguese version of Rainbow’s Winx Club magazine is celebrating its 100th issue this month with Winx cruise giveaway.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Feld Entertainment has unveiled details of the storyline for “Marvel Universe Live!” which will feature the most Marvel characters ever in one production.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Sanrio is expanding its Major League Baseball-themed Hello Kitty collection for the 2014 baseball season to highlight all 30 MLB teams.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
The Country Music Association will present Kellie Pickler as the special guest performer at the Licensing Expo Opening Night Party.
Nickelodeon has launched a new interactive brand campaign built around its top stars called the Nickelodeon Slime Cup.
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