An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
Nickelodeon is bringing its TV content to life with recreational attractions and live theatrical experiences in Australia, Malaysia, Taiwan and Lebanon.
Cirque du Soleil Média has signed a first-look deal with 20th Century Fox Television to develop new, live-action scripted television projects.
The biggest names in tennis took center court Saturday alongside Nickelodeon characters at the sold out Australian Open Kids Tennis Day in Melbourne.
Kumho Tire has unveiled plans for an ad campaign featuring seven-time All-Star Carmelo Anthony on promotions throughout New York City.
C3 Entertainment has signed on to represent acclaimed illusionist and magician Michael Grandinetti, currently a regular on the CW TV series "Masters of Illusion."
The Joester Loria Group and Eric Carle Studio premiered the new live show "The Very Hungry Caterpillar Show and Other Timeless Stories" in Australia this month.
The Little Gym International and LEGO Systems have expanded their ongoing partnership to integrate the LEGO Juniors construction line at locations across the U.S. and Canada.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted their third Looney Tunes Jr. NBA clinic Monday at Imperial College, London.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
The iconic elephant character Babar is taking part in the Fabergé Big Egg Hunt this month in New York City.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
For the third year in a row, D23: The Official Disney Fan Club is going on tour with the D23 Disney Fanniversary Celebration.
Indie Soul is planning a swimwear collection inspired by the new Costa Hollywood Condo Resort at Hollywood Beach Village in Florida.
Spin Master has partnered with Youth Venture Marketing and the American Camp Association to integrate Spin Master products into camp programs across the U.S.
Universal Orlando Resort officially opened the new section of The Wizarding World of Harry Potter, Diagon Alley, at Universal Studios Florida Tuesday.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
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