With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Nickelodeon and Spain’s Parque de Atracciones de Madrid are planning to open the first Nickelodeon-branded attraction in Spain.
A new exhibition featuring items from the Walt Disney archives opened at the Museum of Science and Industry Wednesday in Chicago, Ill.
The Winterthur Museum Garden & Library in Delaware will play host to Downton’s Abbey’s Crawleys, or a least some of their clothes, in 2014 and 2015.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Turner Cartoon Network Enterprises and Premier Stage Productions have added more dates to the Bananas in Pyjamas U.K. live show.
Moshi Monsters has teamed with the marine conservation charity Sea Life for a series of live events across the U.K. this year.
A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
Three licensing executives conquered the London Marathon and raised more than £6,700 for The Light Fund.
Warner Bros. Consumer Products and DC Entertainment are planning to launch the Superman Hall of Heroes, an online gift-giving portal.
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