Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Children’s brand Tractor Ted has tapped SPI Global Play to develop a range of soft play environments for kids inspired by the brand.
Snowman Enterprises and the Intu Trafford Centre have struck a partnership for Christmas 2014.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Last Saturday at MIPJunior, License! Global global editorial director Tony Lisanti hosting a seminar on licensing for the new generation of plugged-in audiences.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
Saban Brands and Cirque du Soleil Média unveiled “Luna Petunia” at MIPCOM this week, an original preschool property inspired by the Cirque du Soleil brand.
Urban Legacies has entered into a worldwide licensing arrangement with Turner Broadcasting to develop themed activity centers inspired by “LazyTown.”
Entertainment One Licensing is adding to the Peppa Pig lineup at Leolandia theme park in Milan, Italy.
The Destination Star Trek live event is heading at warp speed toward Germany, under license from CBS Consumer Products.
Blokker stores across Benelux are promoting Rainbow’s girls’ property Winx Club with a coloring contest that will run through the end of January.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
Saban Brands and Cirque du Soleil Media are teaming to develop an original kids’ property inspired by the circus brand.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Anchor Bay Entertainment has teamed up with Minute Rice and Amtrak to promote the release of the newest “Chuggington” DVD.
NFL Players Inc., the licensing arm of the NFL Players Association, will be the headline sponsor of the annual Licensing Expo Opening Night Party.
Sanrio is launching Hello Kitty’s first permanent attraction in Europe at the Drusillas Park zoo in East Sussex, England.
Thomas the Tank Engine is rolling into the Minnesota Children’s Museum in the first stop of a touring exhibit inspired by “Thomas & Friends.”
Disney has teamed up with the city of New Orleans, La., for a summer tourism campaign featuring Princess Tiana.
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