An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Viacom International Media Networks Asia has opened the doors of its first retail store in Malaysia, in advance of the debut of a theme park in the region.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Now Hollywood collectibles auction site ScreenBid is giving its fans of "Sons of Anarchy" the chance to own a piece of the show with an online auction.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Russian animated series “Masha and the Bear” is taking to the ice in 2015.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
The iconic elephant character Babar is taking part in the Fabergé Big Egg Hunt this month in New York City.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
For the third year in a row, D23: The Official Disney Fan Club is going on tour with the D23 Disney Fanniversary Celebration.
Indie Soul is planning a swimwear collection inspired by the new Costa Hollywood Condo Resort at Hollywood Beach Village in Florida.
Spin Master has partnered with Youth Venture Marketing and the American Camp Association to integrate Spin Master products into camp programs across the U.S.
Universal Orlando Resort officially opened the new section of The Wizarding World of Harry Potter, Diagon Alley, at Universal Studios Florida Tuesday.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
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