It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
New York City tourism organization NYC & Company has named Curious George as its sixth official NYC Family Ambassador.
Atlantyca Entertainment has signed a deal with Italian transportation company Italo and New Shipping Travelers to promote its animated series “Geronimo Stilton.”
General Media Communications, publisher of Penthouse, is planning its first adult nightclub under its Caligula brand.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
WWE is seeing a lot of action outside of the ring with a new range of electronics and accessories and its first-ever collectible statues.
Twentieth Century Fox Consumer Products is planning a soccer-themed crossover for The Simpsons in 2014 in conjunction with the FIFA World Cup.
The Portuguese version of Rainbow’s Winx Club magazine is celebrating its 100th issue this month with Winx cruise giveaway.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Feld Entertainment has unveiled details of the storyline for “Marvel Universe Live!” which will feature the most Marvel characters ever in one production.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Sanrio is expanding its Major League Baseball-themed Hello Kitty collection for the 2014 baseball season to highlight all 30 MLB teams.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
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