With several new content initiatives, Cartoon Network Enterprises is poised to offer a broader portfolio and more opportunitites in licensing and events.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
AEG and O2 have renewed their agreement for the music and entertainment venue The O2, securing the venue’s naming rights for the next 10 years.
Kidz Bop has announced the “Best Time Ever” tour, which will kick off in April and hit more than 50 cities.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Model and fashion designer Mimi Wade has launched a new apparel collection featuring the Pink Panther at London Fashion Week.
Movie Park Germany, in collaboration with licensor CBS Consumer Products, has developed a “Star Trek”-themed roller coaster and a Federation Plaza area.
DHX Brands has appointed nine new licensees to develop products based on the children’s television series “Teletubbies.”
A+E Networks has teamed with Mills Entertainment to bring the Lifetime series “Bring It!” back to the stage this summer.
In celebration of The LEGO Batman Movie, Legoland Parks and Legoland Discovery Centers across the globe have unveiled a new exclusive event taking place on select dates this year.
Global arts festival Pow! Wow! has appointed ’47, a sports lifestyle brand, to serve as the exclusive headwear provider for its festivals.
The National Hockey League and National Hockey League Players’ Association have partnered with Adidas for the World Cup of Hockey 2016 uniforms.
Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.
Alamo Drafthouse will air the original Star Wars trilogy in cities across the U.S. with its Return of the Trilogy roadshow program this August.
Dreamland Margate, a U.K.-based amusement park, has appointed Brand & Deliver to create and manage a promotional campaign based on seasonal sponsorships and awareness-driving brand partnerships.
National Geographic has partnered with iP2Entertainment to develop a series of indoor, interactive family entertainment centers worldwide.
Cartoon Network has partnered with Machinima to launch a single elimination live tournament, Let’s Play Flooping Card Wars!, inspired by its animated series “Adventure Time.”
Disney Cruise Line will debut the new, full-length stage show “Frozen, A Musical Spectacular” exclusively aboard the Disney Wonder.
Nickelodeon, Life Like Touring and VStar Entertainment Group have joined forces to launch the live stage show “Paw Patrol Live!: Race to the Rescue” in Australia.
Cruise line Holland America has partnered with the public TV series “America’s Test Kitchen” to host a series of demonstrations and workshops aboard its ships.
Penguin Random House has partnered with Fenwick Newcastle, the flagship department store of the Fenwick Group, to debut its animated window display for the 2016 holiday season featuring Beatrix Potter’s characters.
©2017 UBM. All rights reserved. A UBM Company.