It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
The Cartoon Network waterpark being built in Thailand reached a construction milestone Monday.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
Madam Events is bringing the BBC Worldwide adaptation of the series “Charlie and Lola” to Kent, England, this December.
Zodiak Kids CP, Paris’ Saddle Club brand (a.k.a. Grand Galop) co-sponsored the French equestrian event, Salon du Cheval de Paris, Saturday.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
The iconic elephant character Babar is taking part in the Fabergé Big Egg Hunt this month in New York City.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.