With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Zodiak Kids' Mister Maker has joined forces with Henkel Adhesives and their brand Pritt for a national competition at schools across the U.K. and Eire.
SeaWorld Kids has launched a collection of three mobile games designed to engage the imaginations of preschool- and elementary-aged children.
The Weddings and Resorts division of lifestyle brand kathy ireland Worldwide has expanded outside of the U.S. for the first time.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
DHX Media's Yo Gabba Gabba! will take the stage this fall in "Yo Gabba Gabba! Live! Music is Awesome!," a new live stage show.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Advanstar Communications and Stan Lee’s Comikaze Expo have teamed up with Diamond Comic Distributors to promote the annual event.
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
DHX Media’s “In the Night Garden” is the first brand to be confirmed for the new CBeebies Land area at the Alton Towers Resort in England.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
Nickelodeon is planning a new live awards show–Kids' Choice Sports 2014.
Rovio Entertainment has tapped Imagine Exhibitions and Jack Rouse Associates to create a new Angry Birds-themed science exhibit.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
“Star Trek: The Exhibition” is navigating toward the EMS Exhibit Center in Bloomington, Minn.’s Mall of America with an arrival date of May 16.
Cartoon Network has opened an exhibition in Taipei, Taiwan, featuring its hit comedy brand Adventure Time.
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