With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
DHX Media's Yo Gabba Gabba! will take the stage this fall in "Yo Gabba Gabba! Live! Music is Awesome!," a new live stage show.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
Saban’s Power Rangers are getting ready to celebrate Thanksgiving, with a series of events that will culminate in the Macy’s Thanksgiving Day Parade.
Bulls Licensing has brought together FinTech Global and Puuha International Oy to launch a Moomins theme park in Japan in 2015.
FremantleMedia Kids and Family Entertainment has launched a brand awareness and retail campaign in the U.K. to support Flair’s upcoming Tree Fu Tom toy range.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Unilever Ice Cream is now the official frozen novelties and hard-scooped ice cream partner for all Six Flags theme parks in the U.S.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
Viacom International Media Networks Spain and Parques Reunidos have opened the country’s first Nickelodeon-branded attraction.
BBC Worldwide North America and Fathom Events will celebrate Emmy award-winning actor David Tennant in a two-night theatrical screening event.
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