With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Universal Orlando Resort and Warner Bros. will host the second annual "A Celebration of Harry Potter" event on Jan. 30, 2015.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
C3 Entertainment has tapped Bondis Entertainment in Argentina to produce a new live “Three Stooges Stage Show.”
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
Las Vegas’ Bellagio Resort & Casino has hired All-American Licensing & Management Group to develop a licensing program in the U.S.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
People from around the world will unite in a global sing-along as Disney Parks & Resorts celebrates the 50th anniversary of It's a Small World.
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
The Walt Disney Company and the Shanghai Shendi Group, are making an additional investment to accelerate the expansion of the Shanghai Disney Resort.
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