With several new content initiatives, Cartoon Network Enterprises is poised to offer a broader portfolio and more opportunitites in licensing and events.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
AEG and O2 have renewed their agreement for the music and entertainment venue The O2, securing the venue’s naming rights for the next 10 years.
Kidz Bop has announced the “Best Time Ever” tour, which will kick off in April and hit more than 50 cities.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Model and fashion designer Mimi Wade has launched a new apparel collection featuring the Pink Panther at London Fashion Week.
Movie Park Germany, in collaboration with licensor CBS Consumer Products, has developed a “Star Trek”-themed roller coaster and a Federation Plaza area.
DHX Brands has appointed nine new licensees to develop products based on the children’s television series “Teletubbies.”
A+E Networks has teamed with Mills Entertainment to bring the Lifetime series “Bring It!” back to the stage this summer.
In celebration of The LEGO Batman Movie, Legoland Parks and Legoland Discovery Centers across the globe have unveiled a new exclusive event taking place on select dates this year.
Global arts festival Pow! Wow! has appointed ’47, a sports lifestyle brand, to serve as the exclusive headwear provider for its festivals.
The White House has unveiled its talent line-up of costume characters, performers and more for this year’s Easter Egg Roll, set to take place on the South Lawn in Washington D.C., March 28.
U.K. supermarket Asda has tapped Entertainment One's Peppa Pig to play a key role in its “Baby and Toddler” event, kicking off this week.
Warner Bros. has partnered with Miral to create a themed destination in Abu Dhabi, United Arab Emirates.
R&H Theatricals, a division of Rodgers and Hammerstein, an Imagem Company, has secured the rights to perform “Garfield: The Musical with Cattitude” from Paws, Inc.
From movie franchises to video games, television series and more, entertainment companies are tapping into theme parks to leverage their IP, enhance brand awareness and connect with consumers in a completely new, innoative way.
Mattel has partnered with New York Hilton Midtown to allow families to stay in a limited edition suite featuring “Thomas & Friends.”
Comic-Con took place last month with less participation from the major film studios than in years past. Nonetheless, Comic-Con still remains the epicenter of pop culture and the place to be in July.
SpikeTV and Carnival Cruise Lines have joined forces to feature a re-creation of the TV series “Lip Sync Battle” on select Carnival ships.
FremantleMedia Kids & Family has teamed up with several licensees to develop a range of apparel and two live events for the heritage U.K. television show “Rainbow.”
Lionsgate has teamed up with Parques Reunidos to develop a series of branded leisure centers in shopping malls and high-traffic shopping areas.
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