How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on May 9, which will be dubbed the SpongeBob SquarePants 400.
On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
Dr. Seuss Enterprises is launching a search for children ages 5 to 18 who excel in the areas of STEAM in celebration of the 25th anniversary of Oh, the Places You'll Go!.
Sony Music will co-host the Licensing Expo Opening Night Party and present popular girl group Fifth Harmony as the special guest performer.
Cartoon Network and footwear brand Dr. Martens drew a crowd Saturday with a "bounce mob" in London to celebrate the new "Adventure Time" boot range.
Wedding Paper Divas has teamed with Hollywood wedding planner Mindy Weiss for a range of how-to content and stationery.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
Feld Motor Sports and Strottman international have once again partnered with home improvement retailer Lowe’s to bring back Monster Jam-themed Build and Grow Clinics.
Warner Bros. Consumer Products has collaborated with The Art of the Brick to create an art exhibition featuring sculptures of DC Comics characters made out of LEGOs.
Discovery Communications has named Robert Marick vice president of North American licensing and global location-based entertainment for Discovery Consumer Products.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Sanrio is expanding its Major League Baseball-themed Hello Kitty collection for the 2014 baseball season to highlight all 30 MLB teams.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
The Country Music Association will present Kellie Pickler as the special guest performer at the Licensing Expo Opening Night Party.
Nickelodeon has launched a new interactive brand campaign built around its top stars called the Nickelodeon Slime Cup.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
Construction equipment company JCB is taking center stage in Germany with the unveiling of two giant sculptures of JCB toys in the city of Fuerth.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
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