An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Marvel and Feld Entertainment have unveiled a prequel comic book to set the stage for the upcoming "Marvel Universe Live!" arena show.
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
Studio 100 will raise the curtain on its new musical production of the turbulent background of World War One Sunday in Belgium.
LIMA U.K. has revealed details of its upcoming Licensing Essentials course and Spring Fling networking event, set for May 22 in London.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
Nurture Rights has announced a multi-year deal with the Birmingham Stage Company to produce a stage production of the book, Dinosaur Roar!.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
VIMN Asia is partners with Thai broadcaster MCOT and content provider appleTool to re-launch the MTV Thailand brand.
Anchor Bay Entertainment has partnered with My Gym for a new “Chuggington” cross-promotion.
LEGO, Weta Workshop and Pretty Ugly have all unveiled exclusive licensed merchandise for Comic-Con International.
Rose Tours, in collaboration with Carnival Imagination and Emblem/Atlantic is planning a Matchbox 20-themed winter cruise.
Marvel has teamed up with Hero Ventures to create a traveling experience that will feature dozens of Marvel Super Heroes.
Nickelodeon and Spain’s Parque de Atracciones de Madrid are planning to open the first Nickelodeon-branded attraction in Spain.
A new exhibition featuring items from the Walt Disney archives opened at the Museum of Science and Industry Wednesday in Chicago, Ill.
The Winterthur Museum Garden & Library in Delaware will play host to Downton’s Abbey’s Crawleys, or a least some of their clothes, in 2014 and 2015.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
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