An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
The late famed pianist Liberace is set to play for audiences once again, thanks to a new partnership between the Liberace Foundation and Hologram USA.
Viacom International Media Networks Asia has opened the doors of its first retail store in Malaysia, in advance of the debut of a theme park in the region.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Sprint is ending its title sponsorship for the NASCAR Sprint Cup Series after the 2016 season.
Now Hollywood collectibles auction site ScreenBid is giving its fans of "Sons of Anarchy" the chance to own a piece of the show with an online auction.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Footwear retailer DSW has partnered with the Broadway's musical "Kinky Boots" to launch an exclusive capsule collection at a store in New York City.
Russian animated series “Masha and the Bear” is taking to the ice in 2015.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
NBCUniversal Cable Entertainment’s Bravo and Celebrity Cruises are cooking up a new series of Top Chef-themed cruises based on the hit reality show.
The TV series "Nutri Ventures" is heading to public schools across the U.S. in a new collaboration with the Partnership for a Healthier America.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Friendly Family Productions has appointed Knockout Licensing to represent the Little House on the Prairie brand in the U.S. and Canada.
Macy's Parade & Entertainment Group has appointed Nickelodeon character SpongeBob SquarePants as its 2014 Holiday Ambassador.
Nickelodeon is planning the first-ever Road to Worldwide Day of Play tour to three cities across the U.S., leading up to the annual nationwide event on Sept. 20.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
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