It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Universal Studios Japan has opened The Wizarding World of Harry Potter, a re-creation of the world of the Harry Potter movies.
Twentieth Century Fox Consumer Products and Village Roadshow Theme Parks are developing Korea’s first international theme park and resort destination.
The National Hockey League is ready to launch its 2014-15 consumer products season with the annual NHL Exchange licensed products and retail trade show.
Players in Australia's National Rugby League will wear an exclusive line of Marvel Super Hero-themed jerseys at the Round 21 games in August.
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
Rovio Entertainment will open the new Angry Birds Activity Park Gran Canaria Thursday at the Gran Canaria holiday resort in Puerto Rico.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
The WWE is readying for the launch its new 24/7 streaming network, which will be available online and through the WWE app Feb. 24.
NBCUniversal Cable Entertainment’s Bravo and Celebrity Cruises are cooking up a new series of Top Chef-themed cruises based on the hit reality show.
The TV series "Nutri Ventures" is heading to public schools across the U.S. in a new collaboration with the Partnership for a Healthier America.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
Universal Studios Japan hosted the grand opening of The Wizarding World of Harry Potter Friday that featured an unveiling of the Hogwarts castle.
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