An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
Alton Towers Resort has unveiled additional details of the rides, attractions and characters that will be featured in its new CBeebies Land area.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Feld Entertainment has unveiled details of the storyline for “Marvel Universe Live!” which will feature the most Marvel characters ever in one production.
DecalGirl has signed a licensing deal with Disney and Disney Pixar to create electronics skins featuring more than 30 of the studios’ properties.
babyGap has introduced a limited edition collection featuring Paddington Bear based on Peggy Fortnum’s original book illustrations.
Warner Bros. Consumer Products is showcasing its myriad classic, heritage and television properties at New York Toy Fair this week.
A roster of Warner Bros. Consumer Products’ fashion licensees are showing off the company’s entertainment properties on the MAGIC show floor.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
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