With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
Two executives from Rovio Entertainment will give the keynote address at Brand Licensing Europe on Oct. 15 in London.
41 Entertainment and its Iberian agent, BRB Internacional, have added new licensees for Pac-Man and the Ghostly Adventures.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
OutFit7, the company behind the app hit ‘Talking Friends,’ discusses why it has attracted the level of success that it has and the plans for its future.
DreamWorks Classics is expanding the international licensing program for the character Where’s Wally?.
C3 Entertainment has signed a worldwide deal with Figures Toy Company for a range of 8-inch Three Stooges collectible figures.
Warner Bros. Consumer Products EMEA announced the recipients of its first inaugural Golden Bunny Awards Wednesday.
The SpongeBob SquarePants balloon will debut a new look at the 87th annual Macy's Thanksgiving Day Parade Nov. 28.
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