An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
Sephora has released its new line of Disney Princess-inspired beauty products, this time featuring Jasmine from the film Aladdin.
In a continuation of its partnership with DC Entertainment, Kia Motors America has unveiled a new car inspired by Wonder Woman.
American Greetings Properties has expanded its partnerships with two existing licensees in Brazil and Panama for its top brands.
Knockout Licensing has added five new licensees for Boo–The World’s Cutest Dog.
Paul Frank has launched its second annual nationwide Role Model contest to find its next teen ambassador.
Coolabi’s preschool brand, Poppy Cat, is returning to the U.K. kids’ festival LolliBop for the second year.
Warner Bros. Consumer Products has signed a new deal with the Parisian design outfit ElevenParis for statement t-shirts.
Mind Candy has announced plans to produce an animated series based on Moshi Monsters.
VeggieTales is appearing under the DreamWorks Animation umbrella for the first time at Licensing Expo, with big plans for its 20th.
Coolabi has teamed up with Heroes for Kids for a new Poppy Cat e-shop featuring a range of merchandise.
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