Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Iron Gut Publishing has released a new limited edition print in its Wallace & Gromit art collection exclusively at Selfridges in London.
Uncommon Cases has released a new line of iPhone 6 and 6 Plus cases featuring Pretty Ugly's Uglydoll characters.
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Penguin U.K. has released a new holiday title featuring the British animal charity Battersea Dogs and Cats Home.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Warner Bros. Consumer Products EMEA is bringing some of its top brands to retail loyalty programs through a new partnership with TCC.
American Greetings Properties has debuted a new direct-to-retail deal for Strawberry Shortcake children’s apparel, bedding and accessories.
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
Knockout Licensing has appointed four new sub-agents for social media canine celebrity Boo–The World’s Cutest Dog.
Canadian phone company Koodo Mobile has entered into a deal with Camillion to bring its animated advertising character El Tabador to a sitcom.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
Saban has signed a global publishing deal with Random House Children's Books for its Julius Jr. preschool property.
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