How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
As a new Episode VII: The Force Awakens trailer swept the Internet Thursday, Twitter launched a collection of Star Wars emojis.
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
The Joester Loria Group has brokered a deal to bring The World of Eric Carle to a line of 365 Everyday Value juices at Whole Foods Markets across the U.S.
Sony Pictures Entertainment has teamed with Bandai Namco Entertainment America to create a mobile game for the upcoming film Pixels.
Actress, model and philanthropist Lisa Ray has gathered a management team and created Lisa Ray Worldwide to build her lifestyle brand.
Sesame Workshop has launched a new collection of "Sesame Street" pajamas from Peter Alexander in Australia and New Zealand as part of the show's 45th anniversary.
Pantone has created its first character-inspired color based on the Minions characters from Illumination Entertainment and Universal's Despicable Me franchise.
PBS Kids has launched its first-ever online world, "Kart Kingdom," featuring a collection of games and collaborative activities for kids ages 6-9.
Warner Bros. Consumer Products has granted 3 Dimensional Art the rights to develop 3D art products for classic Warner Bros. properties and DC Comics Super Heroes.
Warner Bros. Consumer Products and DC Entertainment have announced this year’s inductees into the Superman Hall of Heroes.
Barnes & Noble is celebrating the 45th anniversary of Eric Carle’s The Very Hungry Caterpillar with a series of hands-on events across the U.S.
Artist Sir Peter Blake has created a limited edition print to celebrate the 75th anniversary of DC Thomson’s The Beano brand.
Fans of “Dexter” can still make the serial killer a part of their every day life with a personalized e-mail address from MyBrandEmail.
Sanrio is launching Hello Kitty’s first permanent attraction in Europe at the Drusillas Park zoo in East Sussex, England.
DreamWorks Animation has signed a new agreement with clothing specialist Poeticgem to develop an apparel range based on its stable of brands.
SEGA has unveiled a brand-new character, Sticks, that will play an integral role in the newest branch of the Sonic the Hedgehog universe, Sonic Boom.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Sony Pictures Entertainment and Marza Animation Planet are developing a film based on the Sonic the Hedgehog video game series.
Sony and Titan Merchandise have announced plans for a line of Breaking Bad vinyl figures.
Nickelodeon has unveiled a full merchandising roster for the upcoming Paramount Pictures movie, Teenage Mutant Ninja Turtles, arriving in theaters Aug. 8.
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