It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Marvel Comics has announced an all-new era for the God of Thunder with a brand-new comic book series featuring a female Thor.
Bulldog Licensing has brokered a new agreement for design brand Tired Ted with personalized art company Yoofiti.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
It’Sugar has released a new collection of Marilyn Monroe-inspired candy and gifts in partnership with Authentic Brands Group.
Disney Consumer Products is ready for back-to-school with an arsenal of products for all ages.
Marvel Entertainment has a strong presence at this year’s MAGIC Market Week with a slew of superheroic apparel.
American Greetings Properties has launched a new partnership between Care Bears and the character Bunny King in Asia.
Following its acquisition of the majority stake in Wombles , Dramatico Entertainment is planning a multi-platform brand re-launch.
Hugo Games has released its latest app featuring the classic character Hugo the Troll, while Limo Licensing works to grow the brand.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
DreamWorks Animation has acquired the library of children’s production and licensing company Chapman Entertainment.
Toys ‘R’ Us has debuted new Trick ‘R’ Treat Boo-Tiques in stores across the U.S. and online stocked with Halloween must-haves.
Gund has unveiled its new Grumpy Cat plush, which will arrive in stores beginning Nov. 1.
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