With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
DC Thomson Consumer Products will be presenting its portfolio of iconic brands and a range of third-party properties at Brand Licensing Europe next week.
Big Tent Entertainment and Pebble Technology have joined forces to bring Internet fan favorite Domo to Pebble watches.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Aardman Animations has released a new Shaun the Sheep game app in which players must launch themselves onto a wobbling stack of sheep to reach an unguarded plate of doughnuts.
PQube and Scarab Entertainment will release "Hello Kitty & Sanrio Friends 3D Racing" on Nintendo 3DS systems this winter in Europe.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Warner Bros. Consumer Products has inked a new deal with Corsair Toiletries for a range of Batman and Superman toiletries.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
Elvis Presley Enterprises is preparing for a full year of celebration in 2014 in honor of the 60th anniversary of The King.
Outfit7 is celebrating its fourth birthday with plans for a new Talking Tom app.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Entertainment One is partnering for a second time with George at Asda for a new Daddy Pig loungewear collection of Peppa Pig gear for dads.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
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