How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Sculptures of Aardman Animations’ Shaun the Sheep will be dotting iconic sites across London this spring as part of a Shaun in the City arts trail.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
British publishing house Penguin Random House is expanding its kids' fiction series The Diaries of Dennis the Menace.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
Poeticgem is planning a line of Garfield-branded men’s nightwear in the U.K., in a deal brokered by Bulldog Licensing.
HarperCollins Children's Books has acquired global English-language rights to a new book from 1958’s A Bear Called Paddington author, Michael Bond.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
SEGA has unveiled details of the upcoming TV series and consumer products program for the newly launched brand of the Sonic universe, Sonic Boom.
MerryMakers has tapped University Games for a range of puzzles and games featuring the Pete the Cat publishing brand.
Dimensional Branding Group will represent the iconic character King Kong as part of DeVito ArtWorks’ property King Kong of Skull Island.
Warner Bros. Consumer Products has joined forces with Hendrick Motorsports to develop consumer promotions and original content.
Titan Merchandise has unveiled figures from the upcoming collection Doctor Who Regeneration Titans.
Warner Bros Consumer Products has lined up an array of Father’s Day products inspired by DC Comics characters.
SEGA Networks is planning a new Sonic mobile game, “Sonic Jump Fever,” which will be available as a free download for iOS and Android.
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