It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Brands with Influence has brokered a new deal for Woolly & Tig bedding with Dreamtex.
Nickelodeon is celebrating its 10th annual Worldwide Day of Play with a live event in Brooklyn's Prospect Park.
The Topps Company and Stan Lee's Comikaze Expo have teamed up to offer a Mars Attacks exclusive trading card at this year’s show.
Two executives from Rovio Entertainment will give the keynote address at Brand Licensing Europe on Oct. 15 in London.
41 Entertainment and its Iberian agent, BRB Internacional, have added new licensees for Pac-Man and the Ghostly Adventures.
Nickelodeon has teamed up with musicianPharrell Williams to release a capsule collection inspired by SpongeBob SquarePants.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
The new Rio Rainforest Adventure 4D attraction has opened its doors at the San Diego Zoo in California.
American Greetings Properties’ Strawberry Shortcake brand continues to build its presence around the world with powerful extensions in regions such as Brazil, China, France and more.
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