An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
Entertainment One is expanding the Peppa Pig brand in Asia with new broadcast and licensing deals in Korea.
Emily the Strange has signed a series of new deals in Europe and the U.S. for its goth character and her cat.
Mezco Toys has announced plans for a range of toys and vehicles based on the 1960's classic “Batman” TV series.
Pink Chillies, has added four new characters to its assortment of collectible gifts in support of the Sussex Wildlife Trust.
Basic Thinking has announced plans for a new apparel collection inspired by Redan Alchemy’s puppet character Sooty.
American Mint is planning a line of The Three Stooges limited edition collectibles, in partnership with C3 Entertainment.
American Greetings Properties has extended its long-standing relationships and added a new partner to the Strawberry Shortcake publishing program.
Topline has teamed up with the NBA and Sanrio for a line of NBA apparel featuring Hello Kitty.
American Greetings Properties is launching two new properties at Licensing Expo, taking place now in Las Vegas, Nev.
Nickelodeon and Peavey Electronics have partnered for a line of musical instruments featuring the Teenage Mutant Ninja Turtles.
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