Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
KidQuest, the app that provides interactive children’s crafts, experiments and activities, has announced partnerships with four leading children’s brands.
Next Monday, "Curious George: A Halloween Boo Fest" returns to PBS Kids, kicking off the ninth season of the series with a week of new episodes.
Outfit7 is celebrating its fourth birthday with plans for a new Talking Tom app.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Entertainment One is partnering for a second time with George at Asda for a new Daddy Pig loungewear collection of Peppa Pig gear for dads.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Warner Bros. Consumer Products EMEA is bringing some of its top brands to retail loyalty programs through a new partnership with TCC.
Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
DC Thomson has appointed License to PR as the specialist communications agency for its growing consumer products division.
Comic book publisher Dynamite is bringing back Flash Gordon in a new series that will debut this April to coincide with the character’s 80th anniversary
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