With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
StoryToys has released 3D pop-up activity app based on the Poppy Cat franchise and developed in collaboration with Coolabi and The Kindly Ones Productions.
BBC Worldwide is partnering with Microsoft Studios and Mojang to bring Doctor Who to "Minecraft: Xbox 360 Edition."
The estate of Elvis Presley is collaborating with Pulse Evolution to create a virtual King of Rock 'n' Roll.
Elvira, Mistress of the Dark, has returned to Knott’s Scary Farm for the theme park’s annual Halloween festivities.
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Scholastic Media and LeapFrog have teamed up to bring a new Clifford title the LeapFrog’s learning systems.
Disney is broadening its Princess portfolio with the introduction of digital content and a corresponding merchandise program for Disney Princess Palace Pets.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
The Paper Island character Dinosaurus has joined the list of top brands taking part in Digital Giving’s new charity app “T-Shirt Booth.”
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
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