An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Disney has created its first Latina princess, Elena of Avalor, who will appear in a spin-off of Disney Junior's hit preschool show "Sophia the First."
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Video game publisher Little Orbit has launched a contest that challenges fans of the Cartoon Network series "Adventure Time" to create a new character.
DC Thomson Consumer Products licensees are showcasing a range of new products for The Beano this week at Spring Fair in Birmingham, England.
Marvel has teamed with Funko to create a subscription box service called Marvel Collector Corps.
Warner Bros. Interactive Entertainment, TT Games, and the LEGO Group have unveiled their 2015 slate of LEGO video games.
Carte Blanche Group has appointed Biplano to represent its classic Me to You property, and the brand's signature character, Tatty Teddy, in France.
Consumer Product Connection has tapped Bare Tree Media to develop digital goods including stickers and emoticons featuring the virtual pet app "Pou."
Design brand Tired Ted has bagged another licensing partner, with Cherry Orchard Publishing signing up for greetings cards.
Warner Bros. Consumer Products has teamed up with Hot Topic for an all-new Valentine’s Day apparel collection inspired by the DC Comics villainess, Harley Quinn.
Disney Consumer Products will launch a vast line of new products this spring in conjunction with the theatrical release of Disney Muppets Most Wanted.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
Rovio Entertainment has unveiled plans for a new Angry Birds extension based on the pink female character Stella.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
Giromax has released a new collection of 208 stickers inspired by Namco Bandai’s TV series “Pac-Man and the Ghostly Adventures.”
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
HIT Entertainment has launched a new online activity hub for the Thomas & Friends brand.
Stella McCartney has teamed up with Disney to create a Stella McCartney Kids capsule collection inspired by the upcoming film Maleficent.
Bright Star Characters and its licensing agent Kaynak Licensing have signed a new deal with Alfa Defter in Turkey for the Popcorn the Bear brand.
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