An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
C3 Entertainment has tapped Strapworks for various strapped products featuring the The Three Stooges, Arrow Classics and Grizzly Adams brands.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
Lawless Entertainment has announced that three of its top properties appear at the White House Easter Egg Roll next Monday.
Myplash, a reloadable prepaid MasterCard targeted to teens and young adults, will feature a range of Warner Bros. brands.
Hasbro is letting fans create the new Transformers character as it readies for the brand's 30th anniversary.
Loudmouth Golf has teamed up Sanrio to feature a new range of golf apparel featuring Hello Kitty.
Warner Bros. Consumer Products and DC Entertainment have teamed up with Target to create an exclusive Justice League collection.
American Greetings Properties has launched a new Strawberry Shortcake QSR promotion in Brazil.
USAopoly is planning a Smurfs-themed version of Monopoly, under license from Hasbro and Sony Pictures.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
Warner Bros. Consumer Products and Aquarius Entertainment have teamed up for DC Comics collectibles.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.