With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The World of Eric Carle will expand its current ranges of infant and toddler products with a host of new offerings including sleepwear, graphic tees, blankets and layette.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
From the Simpsons to Sons of Anarchy, Fox Consumer Products has the savvy instincts needed to develop a broad array of licensed apparel programs.
Animal Logic Entertainment and Simon Cowell’s Syco Entertainment will develop and produce the first-ever feature-length film starring iconic character Betty Boop.
Global Brands Group, the new spin-off of sourcing and distribution company Li & Fung, has renewed and expanded its licensing arrangement with Disney Consumer Products.
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Outfit7 has signed an on-demand apparel deal with the London-based licensing company MerchANT for its mobile game franchise “Talking Tom and Friends.”
Haven Licensing is expanding its collaboration with the Australian Football League to create co-branded Sesame Street merchandise for 17 of the league’s teams.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
JELC is continuing to grow Gemma’s Gem Fairies brand with new licensees and attendance at BLE this year.
Marvel has teamed up with Hero Ventures to create a traveling experience that will feature dozens of Marvel Super Heroes.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
Outfit7, creators of the Talking Friends franchise, has appointed Baker & McKenzie as its IP rights enforcement firm.
Nickelodeon has tapped Johnny Cupcakes for a new adult apparel collection inspired by Teenage Mutant Ninja Turtles.
OutFit7, the company behind the app hit ‘Talking Friends,’ discusses why it has attracted the level of success that it has and the plans for its future.
DreamWorks Classics is expanding the international licensing program for the character Where’s Wally?.
C3 Entertainment has signed a worldwide deal with Figures Toy Company for a range of 8-inch Three Stooges collectible figures.
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