How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Sculptures of Aardman Animations’ Shaun the Sheep will be dotting iconic sites across London this spring as part of a Shaun in the City arts trail.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
British publishing house Penguin Random House is expanding its kids' fiction series The Diaries of Dennis the Menace.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
Studio 100 and BulkyPix have launched a second app for Maya the Bee, “Maya the Bee: The Ant's Quest.”
Rubie’s Costume Company is working on a line of costumes inspired by Marvel’s Captain America: The Winter Soldier.
Silvergate Media has partnered with stationery retailer Paperchase for a new range of products based on the classic Peter Rabbit illustrations.
Wicked Cool Toys has been appointed as the worldwide master toy licensee for Paws, Inc.’s Garfield brand.
The Walt Disney Company and the Shanghai Shendi Group, are making an additional investment to accelerate the expansion of the Shanghai Disney Resort.
Marvel and Tesco have partnered on a fully integrated retail campaign in the U.K. for the box office hit The Amazing Spider-Man 2.
FremantleMedia Kids & Family Entertainment has teamed with travel operator Thomas Cook to bring Tree Fu Tom to resorts this summer.
Authentic Brands Group has added Zach Davis as its new vice president of celebrity, media and entertainment.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
Big Tent Entertainment has appointed Coolabi as Domo's licensing agent in the U.K. and Ireland.
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