An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
Tim Juckes has been tapped as the new sales director of U.K. consumer products at Saban Brands.
The World Wildlife Fund and Earth Hour have named Zinkia Entertainment’s Pocoyo as the global kids’ ambassador for Earth Hour 2013.
King Features, licensor of characters like Betty Boop and Popeye, has appointed License2Brand as its agent in Greece and Cyprus.
Les Editions Albert René has teamed up with app developer BulkyPix to create two games based on the Asterix comic book series.
To celebrate the brand’s more than 25 years, HIT Entertainment will launch the Barney 25 Million Hugs campaign.
Coolabi has added a trio of new licensees for its preschool series “Poppy Cat.”
Animaccord Animation Studios has partnered with the Panini Group for Masha and The Bear sticker albums in Russia.
Warner Bros. Entertainment and DC Entertainment are kicking off a yearlong celebration in honor of the 75th anniversary of Superman.
King Features Syndicate is expanding its portfolio of characters with Archie Comics’ Betty and Veronica.
Hasbro has unveiled expansive plans for the My Little Pony franchise that extend the brand into a range of categories.
Warner Bros. Consumer Products (on behalf of DC Entertainment) is partnering with Fetch… for Pets! for a new line of DC Comics-themed pet apparel and toys for dogs.
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