An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil.
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
DenTek has created a new line of Looney Tunes dental care products for kids under license by Warner Bros. Consumer Products.
Lucasfilm Animation gave the world its first look at the newest “Star Wars Rebels” character at the Nuremberg Toy Fair.
Disney Consumer Products will launch a vast line of new products this spring in conjunction with the theatrical release of Disney Muppets Most Wanted.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
Rovio Entertainment has unveiled plans for a new Angry Birds extension based on the pink female character Stella.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
Giromax has released a new collection of 208 stickers inspired by Namco Bandai’s TV series “Pac-Man and the Ghostly Adventures.”
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
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