An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
Kohl’s Department Stores is offering exclusive merchandise from the new animated feature Rio 2 through the Kohl’s Cares merchandise program.
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
AG Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
Silvergate Media has partnered with stationery retailer Paperchase for a new range of products based on the classic Peter Rabbit illustrations.
Warner Bros. and DC Entertainment are getting ready for Easter with holiday-inspired items featuring Scooby-Doo, Superman and Batman.
To celebrate the brand’s more than 25 years, HIT Entertainment will launch the Barney 25 Million Hugs campaign.
Coolabi has added a trio of new licensees for its preschool series “Poppy Cat.”
Animaccord Animation Studios has partnered with the Panini Group for Masha and The Bear sticker albums in Russia.
Warner Bros. Entertainment and DC Entertainment are kicking off a yearlong celebration in honor of the 75th anniversary of Superman.
King Features Syndicate is expanding its portfolio of characters with Archie Comics’ Betty and Veronica.
Hasbro has unveiled expansive plans for the My Little Pony franchise that extend the brand into a range of categories.
Warner Bros. Consumer Products (on behalf of DC Entertainment) is partnering with Fetch… for Pets! for a new line of DC Comics-themed pet apparel and toys for dogs.
Nickelodeon has teamed up with partners in Italy, Spain and France for live events and character appearances this summer.
Hasbro will debut its new Telepods virtual toy technology at Comic-Con, alongside new product for its top brands and licenses.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
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