The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Disney Consumer Products and Interactive Media and Hasbro launched Playmation Marvel’s Avengers Sunday, a new system of connected toys and wearables.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
Before hitting the big screen next summer, the "Angry Birds" character Red will migrate to New York City for the 89th annual Macy’s Thanksgiving Day Parade.
Hoho Rights has been appointed as the licensing agent for Shen Marketing’s environmentally focused girls’ property Pink Chillies.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
The Joester Loria Group has brokered a new deal to bring The World of Eric Carle to a range of bottle and pacifier items from Bottle Pets in the U.S. and Canada.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
C3 Entertainment has licensed The Three Stooges brand to Cool Patches.
SEGA has announced that its new Sonic the Hedgehog animated series “Sonic Boom” will premiere on Cartoon Network in the U.S. Nov. 8.
Warner Bros. Consumer Products EMEA has released details of three major cobranding collaborations for its iconic entertainment brands.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Next Monday, "Curious George: A Halloween Boo Fest" returns to PBS Kids, kicking off the ninth season of the series with a week of new episodes.
Nickelodeon and Put Me in the Story have teamed up to develop customized children’s books starring Dora the Explorer and SpongeBob SquarePants.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
StoryToys and Saban Brands have released “Julius Jr.’s Playhouse,” the first fully interactive 3D app based on the preschool series “Julius Jr.”
Line Corp., owner of the call and messaging app "Line," has teamed up with Rovio Entertainment for an Angry Birds crossover with "Line Rangers."
Dark Hall Mansion has released prints by artist Tom Whalen of the '70s holiday classic TV movie The Year Without a Santa Claus.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
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