An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
DHX Media’s “In the Night Garden” is the first brand to be confirmed for the new CBeebies Land area at the Alton Towers Resort in England.
Aardash continues to add to the roster of regional agents for its publishing and educational brand Purple Turtle.
Bare Tree Media, the master digital licensee for Paws Inc.’s Garfield brand, has teamed up with MyBrandEmail to launch a Garfield-branded e-mail service.
Genius Brands International has acquired the exclusive worldwide rights to the tween girls’ character and publishing brand Pascualina.
Paws, Inc. has tapped Bare Tree Media to create a series of online and mobile products for Garfield under a new master digital licensing agreement.
Entertainment One Licensing has appointed Jazwares as the master toy partner in North America for its Peppa Pig property.
Outfit7 has won a lawsuit against China's NanJing oooo3d, which published counterfeit sequel apps to its Talking Tom franchise.
Studio 100 International has appointed ABC Licensing to represent its flagship brand, Maya the Bee, in Australia and New Zealand.
Saban Brands has tapped Jakks Pacific to develop a new gaming system for the brand Power Rangers and has renewed its costume partnership.
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