With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
Miss America Properties has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.
SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the series “Here Comes Honey Boo Boo.”
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
Little Airplane Productions has teamed up with Animal Magic to bring the Small Potatoes characters to a range of customizable plush.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
Big Tent Entertainment has signed a long-term deal with HNJ jewelry to create jewelry featuring Domo.
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