It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Amid much speculation, Scottish actor Peter Capaldi was unveiled as the next Doctor Who.
Saban Brands’ Paul Frank brand has partnered with the Institute of American Indian Arts for a collaboration with four Native American designers.
Saban Brands has tapped Signorelli for a line of Paul Frank women's and junior’s fashion tops in the U.S.
Simon and Schuster Children’s Books plans to re-launch the book brand Miffy in February 2014.
ITV Studios Global Entertainment, has announced a new U.K. distribution deal for Babar games and puzzles.
American Greetings Properties is continuing to add to the roster of Strawberry Shortcake licensees in Brazil.
Ubisoft is bringing its video game franchise Rabbids to smartphones this fall with the new game app “Rabbids Big Bang.”
Big Tent Entertainment has tapped Accutime Watch to create a line of watches and clocks featuring the Internet meme Domo.
Diamond Select Toys is readying for the release of Thor: The Dark World Nov. 8 with a series of new toys for the brand.
Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.
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