How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Sculptures of Aardman Animations’ Shaun the Sheep will be dotting iconic sites across London this spring as part of a Shaun in the City arts trail.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
British publishing house Penguin Random House is expanding its kids' fiction series The Diaries of Dennis the Menace.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
Pillow Pets has added a number of new brands to its line of convertible plush characters from Disney, Nickelodeon and Sanrio.
Viacom International Media Networks Asia is planning the first Nickelodeon-branded attraction in Asia.
AG Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands.
Dylan’s Candy Bar has launched a limited edition candy collection to celebrate the 75th anniversary of The Wizard of Oz.
Nickelodeon has teamed up with Insight Editions for a new book that tells the complete, never-before-told story of the Teenage Mutant Ninja Turtles.
Twentieth Century Fox Consumer Products has teamed up with Johnny Cupcakes and NECA for two new The Simpsons offerings.
HIT Entertainment has partnered with Heaven Made Foods in the U.K. for Thomas & Friends character jelly.
Rebellion has teamed with NextGen Gaming for online and mobile slots and bingo games featuring 2000 AD’s comic book character Judge Dredd.
Coolabi Group has inked deals with a trio of new partners for its preschool brand Poppy Cat.
Valiant Entertainment has partnered with Oren's Daily Roast and Midtown Comics for a three-month celebration of Valiant's flagship hero–X-O Manowar.
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