With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Big Tent Entertainment has signed two new long-term deals that will bring its Domo character to electronics cases and puzzles.
Big Tent Entertainment has signed two new deals for costumes and apparel featuring the Internet meme Domo.
Ludorum has teamed up again with Budge Studios to launch a second preschool app based on the TV series, “Chuggington.”
Team! Licensing has unveiled a new style guide for Sanrio licensees in G/A/S that will allow the use of multiple characters at once.
Subscription e-commerce site JustFab has launched a new brand partnership with Latin superstar Paulina Rubio.
JELC is showcasing its range of lifestyle properties at Brand Licensing Europe, while seeking opportunities across all brands.
Sanrio has partnered with the Designers Guild in the U.K. to launch an exclusive collaborative collection featuring Hello Kitty.
Hit Entertainment has teamed up with the Minnesota Children’s Museum to develop a traveling exhibit featuring Thomas & Friends.
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
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