An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Warner Bros.’ classic Looney Tunes characters Tweety and Bugs Bunny have been reimagined by 10 top fashion designers for a new kids' apparel collection.
IDW Publishing will debut its new collection of Disney Comics beginning in March with the publication of the Life and Times of Scrooge McDuck Artist’s Edition.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Nickelodeon is bringing its TV content to life with recreational attractions and live theatrical experiences in Australia, Malaysia, Taiwan and Lebanon.
Nickelodeon Viacom Consumer Products has partnered with French lingerie brand Undiz to launch a SpongeBob SquarePants collection for summer.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
Studio 100 International is focusing on expanding its Maya the Bee brand this week at U.K. Toy Fair in London.
Aardman Animations is gearing up for Shaun the Sheep The Movie with a robust licensing program on display at the U.K. Toy Fair this week in London.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Licensing agency Brandberry has tapped Bare Tree Media to create a range of branded virtual goods and mobile apps for its portfolio.
Metrostar Media, the U.K. agent for Lawless Entertainment’s Suzy’s Zoo brand, has added two new licensees.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Moleskine has added a new item to its limited edition Simpsons Collection–a fifth notebook featuring Homer.
Atlantyca Entertainment has teamed with PTS for a range of new specialty plush dolls featuring the Geronimo Stilton classic brand.
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