It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Marvel Comics has announced an all-new era for the God of Thunder with a brand-new comic book series featuring a female Thor.
Bulldog Licensing has brokered a new agreement for design brand Tired Ted with personalized art company Yoofiti.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Sesame Workshop has partnered with Redan Publishing to launch the new Fun To Learn Sesame Street magazine.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
BBC Worldwide is taking a page out of Doctor Who’s book and regenerating the classic TV character in a new comic book series.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Licensing agency Brandberry has tapped Bare Tree Media to create a range of branded virtual goods and mobile apps for its portfolio.
SEGA’s Sonic the Hedgehog is getting a fresh look this year in a new multi-platform franchise strategy called Sonic Boom.
Rovio Entertainment has unveiled plans for a new Angry Birds extension based on the pink female character Stella.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
Giromax has released a new collection of 208 stickers inspired by Namco Bandai’s TV series “Pac-Man and the Ghostly Adventures.”
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