The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Aardman has partnered with Steiff Teddy Bears for a limited edition collectible Gromit plush in the U.K. and Eire.
The Swiss cartoon brand “Jaune & Vert” has appointed two licensing agencies to help build its brand outside of French-speaking Switzerland.
Outfit7 is showcasing its flagship property, "Talking Tom and Friends," this week at BLE, with new product from dozens of licensing partners.
The Moomin Characters brand has seen a 27 percent revenue increase thus far this year, according to the brand's master agent Bulls Licensing.
Apparel licensee TSPTR has launched a new range of high-end clothing featuring the classic King Features character Popeye.
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
Dynamite has released the first-ever Grumpy Cat comic book, The Misadventures of Grumpy Cat and Pokey #1, which hit comics retailers worldwide Oct. 7.
Kennedy Publishing will feature Dramaforum's Petra’s Planet in two of its preschool magazines–Cute in the U.K. and So Süß in Germany.
Striker Entertainment, the worldwide licensing agency for It’s Happy Bunny, has appointed Lisle International to represent the Jim Benton brand in the U.K.
Bridal company Alfred Angelo revealed its 2016 Disney Fairy Tale Weddings bridal collection Wednesday at New York Bridal Week.
Nintendo has teamed up with Universal Parks & Resorts to bring its iconic characters and games to life in a series of new theme park experiences.
“Sesame Street” has released a new cookbook, Sesame Street Let’s Cook!, to help children learn the importance of eating well.
Fashion label Pynkiss Milano has opened a Hello Kitty boutique in the Dalma Mall in Abu Dhabi, U.A.E.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Cartoon Network has launched “Mixels Rush,” a new mobile app inspired by the network’s animated shorts.
Bazooka Candy Brands, a division of the Topps Company, has given its iconic mascot Bazooka Joe a makeover.
Four branding veterans have joined forces to launch the new global brand management and development consortium–Prominent Brand + Talent–and formed a strategic alliance with fellow LA-based firm Epic Rights.
Following the success of last year's campaign, the New Orleans Tourism Marketing Corporation will continue to work with Disney’s The Princess and the Frog this summer.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
Global Brands International continues to expand the re-launch of the Baby Genius licensing business with the introduction of the new "Baby Genius Sing Along" app.
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