An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
Tim Juckes has been tapped as the new sales director of U.K. consumer products at Saban Brands.
Rovio Entertainment has unveiled plans for a new Angry Birds extension based on the pink female character Stella.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
Giromax has released a new collection of 208 stickers inspired by Namco Bandai’s TV series “Pac-Man and the Ghostly Adventures.”
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Sephora has released its new line of Disney Princess-inspired beauty products, this time featuring Jasmine from the film Aladdin.
In a continuation of its partnership with DC Entertainment, Kia Motors America has unveiled a new car inspired by Wonder Woman.
American Greetings Properties has expanded its partnerships with two existing licensees in Brazil and Panama for its top brands.
Knockout Licensing has added five new licensees for Boo–The World’s Cutest Dog.
Paul Frank has launched its second annual nationwide Role Model contest to find its next teen ambassador.
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