Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Authentic Brands Group has teamed for a second time with Pulse Evolution, this time to produce a virtually animated Marilyn Monroe.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Nickeloden’s top shows continue to score licensing deals throughout the world.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
Big Tent Entertainment has signed a long-term deal with HNJ jewelry to create jewelry featuring Domo.
King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Latin and Central America.
Saban’s Power Rangers are getting ready to celebrate Thanksgiving, with a series of events that will culminate in the Macy’s Thanksgiving Day Parade.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
C3 Entertainment is giving its support to a new nine-part mini-series detailing the history of The Three Stooges through the eyes of Moe Howard’s son.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
American Greetings Properties has debuted a new direct-to-retail deal for Strawberry Shortcake children’s apparel, bedding and accessories.
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.