It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Fox Consumer Products has confirmed reports of plans for The Simpsons LEGO building sets.
Disney Interactive’s new video game platform, Infinity, is set to launch at retail this Sunday.
Big Tent Entertainment has tapped Konami Digital Entertainment for a new game app featuring the character Domo.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
American Greetings Properties is continuing to build the Care Bears brand in Australia in a new deal for stationery and housewares.
The Trump Organization has promoted Amy Steinfeldt to manager of global licensing.
C3 Entertainment is bringing “The New Three Stooges” cartoon series to DVD in the U.S and Canada.
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
Jennie Maizels has created a new line of iron-on patches featuring characters from DC Thomson’s classic comic “The Beano."
Warner Bros. Consumer Products EMEA is launching its newest entertainment portfolio–WB True Classics.
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