Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Authentic Brands Group has teamed for a second time with Pulse Evolution, this time to produce a virtually animated Marilyn Monroe.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Outfit7 is celebrating its fourth birthday with plans for a new Talking Tom app.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Entertainment One is partnering for a second time with George at Asda for a new Daddy Pig loungewear collection of Peppa Pig gear for dads.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Warner Bros. Consumer Products EMEA is bringing some of its top brands to retail loyalty programs through a new partnership with TCC.
Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
DC Thomson has appointed License to PR as the specialist communications agency for its growing consumer products division.
Comic book publisher Dynamite is bringing back Flash Gordon in a new series that will debut this April to coincide with the character’s 80th anniversary
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