An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
Warner Bros. Consumer Products has new partners for its classic brands and 2013 tentpoles in Russia.
The Hub has optioned the rights to a new series based on the KISS x Hello Kitty line of products from Sanrio and the iconic rock band.
The Joy Tashjian Marketing Group has finalized a deal to bring the brand Ohiya to Hot Topic stores later this month.
Aardman Animations is teaming up with StudioCanal to bring its animated character Shaun the Sheep to the big screen.
Alabama's Lowe Mill Arts & Entertainment center is showcasing original artwork inspired by Grumpy Cat.
Disney Consumer Products has unveiled its first-ever line of Quinceañera gowns inspired by Disney Princesses.
America Greeting Properties has renewed several agreements for Strawberry Shortcake in Latin America.
Gap and Copyrights Group are planning a new Paddington Bear babyGap gift and clothing collection.
Sanrio's global lifestyle brand Hello Kitty continues to grow with a series of new products and partners slated for this year.
Disney Consumer Products has unveiled a full lineup of Sofia the First products that will be available at retailers nationwide.
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