An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Moomin Characters and All Things Commerce have launched a new Moomin site that integrates content and commerce.
DC Thomson has appointed License to PR as the specialist communications agency for its growing consumer products division.
Comic book publisher Dynamite is bringing back Flash Gordon in a new series that will debut this April to coincide with the character’s 80th anniversary
Licensee Vandor has added the Paul Frank brand to its portfolio and added more than 100 new products to its winter 2014 catalog.
Canadian phone company Koodo Mobile has entered into a deal with Camillion to bring its animated advertising character El Tabador to a sitcom.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
Saban has signed a global publishing deal with Random House Children's Books for its Julius Jr. preschool property.
Bandai has launched the toy line for the latest iteration of Saban’s Power Rangers, “Power Rangers Super Megaforce."
King Features has tapped apparel licensee Fashion Lab for a new Betty Boop line in the U.K.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.