Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Disney and Forever 21 have launched a new collection of limited-edition women’s apparel inspired by retro Mickey & Co. designs.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Saban is holding an art exhibition and pop-up shop this weekend to celebrate the 20th anniversary of the Power Rangers brand.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
Warner Bros. Consumer Products has tapped Ruckus Media Group to bring e-books featuring top characters to mobile markets.
Cult ’70s cartoon characters Roobarb and Custard are the latest additions to Digital Giving’s charity app “T-Shirt Booth.”
IDW Publishing has added Rovio Entertainment’s Angry Birds to its portfolio and plans to launch a series of comic books for the brand.
Portmeirion is planning two new lines of children’s mealtime products featuring Mattel’s Thomas the Tank Engine and Entertainment One’s Peppa Pig.
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