With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
The World of Eric Carle will expand its current ranges of infant and toddler products with a host of new offerings including sleepwear, graphic tees, blankets and layette.
Withit Licensing has appointed licensing agency AI Licensing to represent its character brand Joey and Joy in the Far East, the Middle East and India.
From the Simpsons to Sons of Anarchy, Fox Consumer Products has the savvy instincts needed to develop a broad array of licensed apparel programs.
Animal Logic Entertainment and Simon Cowell’s Syco Entertainment will develop and produce the first-ever feature-length film starring iconic character Betty Boop.
Global Brands Group, the new spin-off of sourcing and distribution company Li & Fung, has renewed and expanded its licensing arrangement with Disney Consumer Products.
TextPride a global platform that helps brands and developers reach users on mobile messaging platforms, has rebranded under the new name Swyft Media.
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
Elvira, Mistress of the Dark, has returned to Knott’s Scary Farm for the theme park’s annual Halloween festivities.
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Scholastic Media and LeapFrog have teamed up to bring a new Clifford title the LeapFrog’s learning systems.
Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the series “Here Comes Honey Boo Boo.”
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
Little Airplane Productions has teamed up with Animal Magic to bring the Small Potatoes characters to a range of customizable plush.
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