With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
Kabillion has finalized a deal with Premavision/Clokey Productions to air the iconic series “Gumby” on both is video-on-demand platform and YouTube Channel.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
DC Thomson Consumer Products will be presenting its portfolio of iconic brands and a range of third-party properties at Brand Licensing Europe next week.
Big Tent Entertainment and Pebble Technology have joined forces to bring Internet fan favorite Domo to Pebble watches.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Aardman Animations has released a new Shaun the Sheep game app in which players must launch themselves onto a wobbling stack of sheep to reach an unguarded plate of doughnuts.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Feld Entertainment has unveiled details of the storyline for “Marvel Universe Live!” which will feature the most Marvel characters ever in one production.
DecalGirl has signed a licensing deal with Disney and Disney Pixar to create electronics skins featuring more than 30 of the studios’ properties.
Metrostar Media, the U.K. agent for Lawless Entertainment’s Suzy’s Zoo brand, has added two new licensees.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Moleskine has added a new item to its limited edition Simpsons Collection–a fifth notebook featuring Homer.
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