It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Hallmark and Disney Consumer Products have released a new line of partyware with expanded product offerings.
Trigger Happy has launched a new app that allows users to create their own animated stories using licensed characters.
Saban Brands has tapped Signorelli for a line of Paul Frank women's and junior’s fashion tops in the U.S.
American Greetings Properties has signed its first licensing partners for the Care Bears franchise in China.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Big Tent Entertainment has signed two new long-term deals that will bring its Domo character to electronics cases and puzzles.
Big Tent Entertainment has signed two new deals for costumes and apparel featuring the Internet meme Domo.
Ludorum has teamed up again with Budge Studios to launch a second preschool app based on the TV series, “Chuggington.”
Team! Licensing has unveiled a new style guide for Sanrio licensees in G/A/S that will allow the use of multiple characters at once.
Giromax has released a new line of collectible Angry Birds stickers in the U.K. and Ireland.
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