It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Disney Interactive has released a new iPad app that allows fans to explore the world of Disney animation.
With a new original movie and several other programs, Disney Channels is leveraging its creative tide and its synergy with DCP to create the next wave of popular franchises.
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
Elvira, Mistress of the Dark, has returned to Knott’s Scary Farm for the theme park’s annual Halloween festivities.
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Scholastic Media and LeapFrog have teamed up to bring a new Clifford title the LeapFrog’s learning systems.
Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the series “Here Comes Honey Boo Boo.”
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