An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
C3 Entertainment has tapped Strapworks for various strapped products featuring the The Three Stooges, Arrow Classics and Grizzly Adams brands.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Sephora has released its new line of Disney Princess-inspired beauty products, this time featuring Jasmine from the film Aladdin.
In a continuation of its partnership with DC Entertainment, Kia Motors America has unveiled a new car inspired by Wonder Woman.
American Greetings Properties has expanded its partnerships with two existing licensees in Brazil and Panama for its top brands.
Knockout Licensing has added five new licensees for Boo–The World’s Cutest Dog.
Paul Frank has launched its second annual nationwide Role Model contest to find its next teen ambassador.
Coolabi’s preschool brand, Poppy Cat, is returning to the U.K. kids’ festival LolliBop for the second year.
Warner Bros. Consumer Products has signed a new deal with the Parisian design outfit ElevenParis for statement t-shirts.
Mind Candy has announced plans to produce an animated series based on Moshi Monsters.
VeggieTales is appearing under the DreamWorks Animation umbrella for the first time at Licensing Expo, with big plans for its 20th.
Coolabi has teamed up with Heroes for Kids for a new Poppy Cat e-shop featuring a range of merchandise.
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