An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Carte Blanche Group has partnered with two distributors in South Africa to develop and grow the Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.
Warner Bros. Consumer Products U.K. has tapped children’s publisher Curious Fox to launch a series of new titles for its brands.
Loudmouth Golf has released a new pant style featuring SpongeBob SquarePants.
NECA’s new line of licensed cord accessories called Scalers is set to begin arriving on shelves over the next two weeks.
Coolabi is celebrating the 40th anniversary of its heritage brand Bagpuss with a raft of new licensed product deals.
Aurora World is growing its collection of My Little Pony plush with new designs this year including characters in a seated pose and keychains.
the National Education Association and Dr. Seuss Enterprises’ Read Across America campaign kicked off with the Cat-a-Van Reading Tour hiting the the road.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
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