It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Carte Blanche Group has signed a global licensing deal with Ashleigh Butler and Roar Global to develop the Pudsey the Dog brand.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
HBO and its official licensees have a slew of Game of Thrones exclusive at San Diego Comic-Con this week and weekend.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
U.K. company Coolabi Group has secured six new licensees for CBeebies' long-running animation series, “Clangers.”
A select group will get a chance to experience Cartoon Network Amazone in Bang Saray, Thailand before the park opens to the public.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
It’Sugar has released a new collection of Marilyn Monroe-inspired candy and gifts in partnership with Authentic Brands Group.
Disney Consumer Products is ready for back-to-school with an arsenal of products for all ages.
Marvel Entertainment has a strong presence at this year’s MAGIC Market Week with a slew of superheroic apparel.
American Greetings Properties has launched a new partnership between Care Bears and the character Bunny King in Asia.
Following its acquisition of the majority stake in Wombles , Dramatico Entertainment is planning a multi-platform brand re-launch.
Hugo Games has released its latest app featuring the classic character Hugo the Troll, while Limo Licensing works to grow the brand.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
DreamWorks Animation has acquired the library of children’s production and licensing company Chapman Entertainment.
Toys ‘R’ Us has debuted new Trick ‘R’ Treat Boo-Tiques in stores across the U.S. and online stocked with Halloween must-haves.
Gund has unveiled its new Grumpy Cat plush, which will arrive in stores beginning Nov. 1.
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