With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
DC Thomson Consumer Products will be presenting its portfolio of iconic brands and a range of third-party properties at Brand Licensing Europe next week.
Big Tent Entertainment and Pebble Technology have joined forces to bring Internet fan favorite Domo to Pebble watches.
Crosby Brand Management Group has signed on to represent the Bruce Lee brand as a sub-agent of United Talent Agency in Asia Pacific.
Aardman Animations has released a new Shaun the Sheep game app in which players must launch themselves onto a wobbling stack of sheep to reach an unguarded plate of doughnuts.
PQube and Scarab Entertainment will release "Hello Kitty & Sanrio Friends 3D Racing" on Nintendo 3DS systems this winter in Europe.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Vandor has expanded its catalog of licensed products to include Nickelodeon's Teenage Mutant Ninja Turtles brand.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
East West Licensing has been appointed as the regional licensing agent for NBCUniversal in the Middle East and North Africa.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Anderson Entertainment is developing its licensing program to offer new opportunities for the brand’s 50th anniversary next year.
C3 Entertainment licensee RRParks Cards is planning an extensive Three Stooges trading card set.
Studio 100 and BulkyPix have launched a second app for Maya the Bee, “Maya the Bee: The Ant's Quest.”
Rubie’s Costume Company is working on a line of costumes inspired by Marvel’s Captain America: The Winter Soldier.
Silvergate Media has partnered with stationery retailer Paperchase for a new range of products based on the classic Peter Rabbit illustrations.
Wicked Cool Toys has been appointed as the worldwide master toy licensee for Paws, Inc.’s Garfield brand.
The Walt Disney Company and the Shanghai Shendi Group, are making an additional investment to accelerate the expansion of the Shanghai Disney Resort.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.