An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Global Pursuit has been named the exclusive licensing agent and promotions representative for the Albert Einstein brand in Asia.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
Big Tent Entertainment has expanded its relationship with several key licensing partners for its Domo character.
PGS Entertainment has made its first international sale for the first installation of the TV movie trilogy Stan Lee’s Mighty 7 to ABC TV in Australia.
Warner Bros. Consumer Products EMEA is pairing with Puma for a range of co-branded gear featuring Tom and Jerry and Superman.
Schleich has taken Snoopy all around New York City in the last few days to celebrate its upcoming Peanuts product line.
Paws, Inc. and its regional licensing agents have signed a series of new deals for Garfield around the world.
Outfit7 has teamed up with TV production company BRB Internacional to produce a TV series based on the Talking Tom and Friends app series.
C3 Entertainment has tapped Strapworks for various strapped products featuring the The Three Stooges, Arrow Classics and Grizzly Adams brands.
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