An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
Dark Hall Mansion has revealed two new limited edition Easter prints featuring the Peanuts brand.
Atlantyca Entertainment has appointed Euro Lizenzen as the German licensing agent for its Geronino Stilton brand.
The British national tourist board VisitEngland has tapped the Aardman characters Wallace & Gromit for a new campaign.
Disney, in collaboration with its partner Glidden, has released a series of new home paints and specialty finishes.
American Greetings Properties has tapped Cupcake Digital to create a series of appisodes featuring Strawberry Shortcake.
Indian preschool brand Purple Turtle has appointed The Licensing Group as its agent in North America.
The Toon Studio of Beverly Hills is working with Truffle Shuffle on a range of retro t-shirts featuring its classic characters.
Mind Candy has extended its partnership with Yoplait for new Moshi Monsters-branded yogurt items in the U.K.
Redibra is taking on the Brazilian children’s property Galinha Pintadinha.
Sanrio has made two new executive appointments: Tori Cook as VP of retail and business development and Bobby Saygan as art director for hardlines.
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