It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Sephora has released the latest iteration in its Disney Reigning Beauties collection featuring The Little Mermaid’s Ariel.
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Outfit7 has expanded its European management team to oversee the global licensing for Talking Tom and Talking Friends.
Anuman Interactive has announced plans for a new Garfield racing app, “Garfield Kart.”
ITV Studios Global Entertainment has tapped Smith & Brooks to produce a range of Matt Hatter-branded outerwear in the U.K.
Disguise, the Halloween costume division of toy company Jakks Pacific, is expanding Marvel offerings.
41 Entertainment has appointed Zodiak Kids CP Paris to manage licensing for its PAC-MAN and the Ghostly Adventures in France.
Aardman Animations has tapped Repco Asia to develop a range of Shaun the Sheep arts and crafts products globally.
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
Warner Bros. Consumer Products has inked a new deal with Corsair Toiletries for a range of Batman and Superman toiletries.
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