An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
Lawless Entertainment has announced that three of its top properties appear at the White House Easter Egg Roll next Monday.
Myplash, a reloadable prepaid MasterCard targeted to teens and young adults, will feature a range of Warner Bros. brands.
Hasbro is letting fans create the new Transformers character as it readies for the brand's 30th anniversary.
Loudmouth Golf has teamed up Sanrio to feature a new range of golf apparel featuring Hello Kitty.
Warner Bros. Consumer Products and DC Entertainment have teamed up with Target to create an exclusive Justice League collection.
American Greetings Properties has launched a new Strawberry Shortcake QSR promotion in Brazil.
USAopoly is planning a Smurfs-themed version of Monopoly, under license from Hasbro and Sony Pictures.
SEGA America and SEGA Europe are introducing a multi-level campaign for Sonic the Hedgehog.
Warner Bros. Consumer Products and Aquarius Entertainment have teamed up for DC Comics collectibles.
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