The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Men’s accessories company Cufflinks has collaborated with Lucasfilm and DC Comics to create a boys' neckwear collection.
Pretty Ugly has teamed up with Chasing Fireflies to develop a new line of children's costumes featuring its Uglydoll brand just in time for Halloween.
DC Entertainment and Warner Bros. Consumer Products, in partnership with Mattel, have launched the first activations in the new DC Super Hero Girls initiative.
Before hitting the big screen next summer, the "Angry Birds" character Red will migrate to New York City for the 89th annual Macy’s Thanksgiving Day Parade.
Hoho Rights has been appointed as the licensing agent for Shen Marketing’s environmentally focused girls’ property Pink Chillies.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
The Joester Loria Group has brokered a new deal to bring The World of Eric Carle to a range of bottle and pacifier items from Bottle Pets in the U.S. and Canada.
Nickelodeon and Viacom Consumer Products has entered a partnership with U.K. toy retailer The Entertainer for an exclusive range of Nickelodeon products.
C3 Entertainment has licensed The Three Stooges brand to Cool Patches.
The streetwear brand b+ab has launched a new knitwear collection in China, Hong Kong, Macau and Taiwan featuring King Features' classic character Olive Oyl.
Fluid World is developing two clothing collections for the international supermodel Jourdan Dunn, in a deal brokered by Storm Model Management.
Bulls Licensing and Moomin Characters are celebrating the 70th anniversary of the Moomin publishing brand this week at the Bologna Children's Book Fair in Italy.
Sixty-year-old mascot Bazooka Joe is getting a makeover with the help of top tier illustrators and his fans.
adidas Italia is bringing together the Italian football team AC Milan (for which it is master licensor) and Sanrio's Hello Kitty for co-branded gear aimed at female fans.
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Netmarble Games Corp. will launch the new mobile role-playing game "Marvel Future Fight" worldwide for iOS and Android devices Thursday.
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
Gaumont Animation has partnered with BulkyPix to release the first-ever Calimero mobile game, "Calimero's Village."
Breakthrough Entertainment has started production on season two of the kids’ live-action comedy series “Max & Shred.”
The Coolabi Group has signed a number of new licensing deals for the new preschool series “Clangers.”
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