It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Warner Bros. Consumer Products has unveiled the first in a series of apparel collections from designer Lauren Moshi.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
Icon Promotion, part of the Simba Dickie Group, has signed the first deal for Popcorn the Bear in Russia.
Millimages assigned Kaynak Licensing to represent French character property Mouk in the Turkish territory as its exclusive agent.
Pop culture reigns supreme for Halloween costume inspiration with Duck Dynasty and The Walking Dead zombies topping the list of this year’s favorites.
Warner Bros.’ and Forever 21’s new Bats & Cats limited edition apparel collection has launched in stores globally and online.
Disney is broadening its Princess portfolio with the introduction of digital content and a corresponding merchandise program for Disney Princess Palace Pets.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.