An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
Marvel Entertainment's roster of drinkware partners is full to the brim with the addition of serveral new collaborations featuring its superheroes.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
Sanrio has teamed up with Blik for a new line of Hello Kitty wall graphics.
American Greetings Properties and its licensing agent Medialink, are planning a new crossover collection with the Rody brand in Taiwan.
Authentic Brands Group has partnered with the Will Rich Shoe Company for a new line of Marilyn Monroe-branded footwear.
Advanstar Licensing, in association with LIMA, will be holding an all-industry networking event at this year’s Licensing Expo.
Lawless Entertainment has been appointed as the worldwide representative for the new children’s property Raising Maddie.
The Joy Tashjian Marketing Group has been named as the exclusive U.S. licensing agency for the character property Tired Ted.
The Build-A-Bear Workshop has teamed up with Nickelodeon to offer SpongeBob SquarePants plush.
American Greetings Properties has signed two new deals for its classic brands Strawberry Shortcake and Care Bears.
Innovative Artists has been appointed as licensing agent for Sophia Grace and Rosie, the YouTube sensations popularized by the “Ellen” talk show.
Univision Communications is powering up with a multi-year licensing partnership with fitness expert and nutritionist Claudia Molina.
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