It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
ThinkGeek will debut The Wand Company's latest Universal Remote Control–a Star Trek: The Original Series Phaser universal remote control at San Diego Comic-Con this week.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
SEGA is updating its phenomenallysuccessful Sonic the Hedgehog character for a new generation of gamers.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
Hasbro showcased its roster of global franchise brands this week at Licensing Expo to underscore how it is revolutionizing play through immersive story telling platforms.
Artesian chocolatier Sweet! Hollywood has teamed up with several licensees for a series of chocolate bars to be released in July.
Pretty Ugly is collaborating with 3D printing developer MakerBot to create 3D printable Uglydoll collectibles.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
Muhammad Ali Enterprises has a signed new deals with partners including Benetton and Lucky Brands.
“Arthur” has joined the ranks of the children’s characters available on Percy3D’s digital party products.
Zak Designs is bringing the magic of Disney’s Sophia the First to every meal with a new line of dinnerware.
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