It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Twentieth Century Fox Consumer Products and Entertainment Holdings are planning two live shows based on the films Alvin and the Chipmunks: Chipwrecked and Rio.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
IDW Limited is planning a deluxe hardcover collection of its My Little Pony: Friendship is Magic comic series.
American Greeting Properties has signed a slate of new agreements for its Strawberry Shortcake publishing program.
JELC is continuing to grow Gemma’s Gem Fairies brand with new licensees and attendance at BLE this year.
Marvel has teamed up with Hero Ventures to create a traveling experience that will feature dozens of Marvel Super Heroes.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
Mr. Potato Head has traveled through space and time to take on the persona of Doctor Who’s Eleventh Doctor.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
Outfit7, creators of the Talking Friends franchise, has appointed Baker & McKenzie as its IP rights enforcement firm.
Nickelodeon has tapped Johnny Cupcakes for a new adult apparel collection inspired by Teenage Mutant Ninja Turtles.
OutFit7, the company behind the app hit ‘Talking Friends,’ discusses why it has attracted the level of success that it has and the plans for its future.
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