With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Bright Star Characters has appointed Just Licensing Australia to represent its Popcorn the Bear brand for licensing in Australia and New Zealand.
Bleacher Creatures is planning a brand-new line of DC Comics plush figures representing the greatest Super Heroes (and Super Villains) in the galaxy.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
NECA, in partnership with Twentieth Century Fox Consumer Products, has announced the next lineup of celebrities in The Simpsons 25 of the Greatest Guest Stars program.
Redibra has appointed P&L Global Network as the exclusive licensing agency for Gallina Pintadita for several Latin American countries.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
Felix the Cat Creations has appointed Kaynak Licensing Company to represent the silent film era cartoon character in Turkey.
Marvel Entertainment has expanded its partnership with Rubie’s Costume Company to develop a line of Marvel costumes for the U.S. and Canada.
Diamond Select Toys is readying for the release of Thor: The Dark World Nov. 8 with a series of new toys for the brand.
Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.
Nelvana Enterprises is presenting an array of classic and new content this year at BLE.
Mind Candy, the entertainment firm behind Moshi Monsters, and Carte Blanche Group are teaming for a range of plush and gifting collectibles.
American Greetings Properties’ Care Bears are continuing their march across the globe with several new deals in Europe, Latin America and Asia.
Atlantyca Entertainment and So.di.co. have launched a line of children’s beauty products based on Geronimo Stilton.
Me to You, the brand behind Tatty Teddy, has signed up as the charity partner for non-profit Have A Heart’s Live Artist of the Year event.
Authentic Apparel Group has launched a new line of army-style clothing officially licensed by the U.S. Army in partnership with Dwayne "The Rock" Johnson.
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