It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Marvel Comics has announced an all-new era for the God of Thunder with a brand-new comic book series featuring a female Thor.
Bulldog Licensing has brokered a new agreement for design brand Tired Ted with personalized art company Yoofiti.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
WizKids/NECA and MFV have added three new Iron Man figures to their “TabApp Elite” interactive gaming brand.
Disney hosted its bi-annual fan event, D23, this past weekend in Anaheim, Calif., with a full schedule of events.
San Diego Comic-Con, which was held July 18-21, is a pop culture convention that serves as a testing ground for properties and a strong market for product exclusives.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
Korean animation studio Tuba n Co. has appointed Kaynak Licensing Co. to bring its brands to Turkey.
Konami Digital Entertainment has released the first-ever global Star Wars card battle game, under license from Lucasfilm.
Coty has announced that Rimmel London is planning a capsule makeup collection with British pop star Rita Ora.
Celebrity chef and restaurateur Ming Tsai has unveiled his new collection of Simply Ming kitchen tools on HSN.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
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