It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
Big Tent Entertainment is making a strong push into fashion with a new line of junior’s apparel featuring Domo.
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
Elvira, Mistress of the Dark, has returned to Knott’s Scary Farm for the theme park’s annual Halloween festivities.
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Scholastic Media and LeapFrog have teamed up to bring a new Clifford title the LeapFrog’s learning systems.
Discovery Communications has teamed up with HNJ Jewelry to create a line of jewelry inspired by the series “Here Comes Honey Boo Boo.”
Mind Candy and Activision Publishing have released the newest Moshi Monsters console video game in the U.K. featuring the character Katsuma.
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