It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
Retailers are looking to exclusive designers, celebrity partnerships or hot properties to bring new, fashionable apparel options to customers.
Warner Bros. Consumer Products has unveiled the first in a series of apparel collections from designer Lauren Moshi.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
Icon Promotion, part of the Simba Dickie Group, has signed the first deal for Popcorn the Bear in Russia.
Millimages assigned Kaynak Licensing to represent French character property Mouk in the Turkish territory as its exclusive agent.
Pop culture reigns supreme for Halloween costume inspiration with Duck Dynasty and The Walking Dead zombies topping the list of this year’s favorites.
Warner Bros.’ and Forever 21’s new Bats & Cats limited edition apparel collection has launched in stores globally and online.
Disney is broadening its Princess portfolio with the introduction of digital content and a corresponding merchandise program for Disney Princess Palace Pets.
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