It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Amid much speculation, Scottish actor Peter Capaldi was unveiled as the next Doctor Who.
Saban Brands’ Paul Frank brand has partnered with the Institute of American Indian Arts for a collaboration with four Native American designers.
Mind Candy has plans to release the first-ever Moshi Monsters movie in the U.K. and Ireland Dec. 20.
Disney hosted a digital parade in London last week to celebrate the launch of Disney Infinity in the U.K.
Big Idea Entertainment has tapped Cupcake Digital to develop a series of apps featuring characters from VeggieTales.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Nurture Rights has teamed up with London’s Natural History Museum to turn the book Dinosaur Roar! into an interactive preschool property.
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
Flying Bark Productions has appointed Merchantwise as the licensing and merchandising agent for the Blinky Bill brand in Australia.
With theatrical planned and a new animated series primed for delivery, Mind Candy, creators of the Moshi Monster phenomenon, discusses what the future holds as it turn five years old.
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