An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
Kohl’s Department Stores is offering exclusive merchandise from the new animated feature Rio 2 through the Kohl’s Cares merchandise program.
Nickelodeon has tapped Jakks Pacific for a line of specialty figures and toys in the U.S. based on "Teenage Mutant Ninja Turtles.”
Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
AG Properties has renewed its partnerships with 14 licensing agents worldwide for its five signature brands.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
DC Entertainment will mark the 75th anniversary of its Batman character at WonderCon, which is taking place April 18-20 in Anaheim, Calif.
Silvergate Media has partnered with stationery retailer Paperchase for a new range of products based on the classic Peter Rabbit illustrations.
Warner Bros. and DC Entertainment are getting ready for Easter with holiday-inspired items featuring Scooby-Doo, Superman and Batman.
Paddington Bear is partnering with HP for a collection of downloadable coloring and activity sheets, in a deal negotiated by Lindberg Marketing + Media on behalf of The Copyrights Group.
Pretty Ugly and Warner Bros. Consumer Products have announced plans for a new line of co-branded characters.
Nelvana Enterprises has teamed up with Webber Naturals for a new line of children’s vitamins featuring characters from Treehouse.
Sesame Workshop has signed a new deal with Joker for costumes and masks featuring “Sesame Street” in Italy.
20th Century Fox Consumer Products has partnered with Converse for the first-ever footwear for “The Simpsons.”
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
AG Properties, the licensing division of American Greetings, has signed several licensing deals to further expand its Strawberry Shortcake property across health and beauty products.
Yogurtland is planning six new flavors inspired by Looney Tunes characters in a new partnership with Warner Bros. Consumer Products.
Comic-Con International opens its doors today with a Walking Dead zombie run and Sanrio making its debut at the show.
It’Sugar has released a new collection of Marilyn Monroe-inspired candy and gifts in partnership with Authentic Brands Group.
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