It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
Hallmark and Disney Consumer Products have released a new line of partyware with expanded product offerings.
Trigger Happy has launched a new app that allows users to create their own animated stories using licensed characters.
PGS Entertainment has secured worldwide media rights to the new “ALVINNN!!! and The Chipmunks” TV series.
Warner Bros. has teamed up with artist Lauren Moshi for a stylish spin on some of its iconic characters.
Redan Alchemy has teamed up with Fashion Lab for a new apparel range featuring the iconic British character Sooty.
Hoho Rights will launch its new girls’ fashion brand Mimi & Bibi at Brand Licensing Europe in London this October.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
Nickelodeon and Spain’s Parque de Atracciones de Madrid are planning to open the first Nickelodeon-branded attraction in Spain.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
American Greeting Properties has partnered with Card.com for prepaid debit cards in the U.S. featuring the classic Care Bears brand.
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