An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Disney has created its first Latina princess, Elena of Avalor, who will appear in a spin-off of Disney Junior's hit preschool show "Sophia the First."
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Video game publisher Little Orbit has launched a contest that challenges fans of the Cartoon Network series "Adventure Time" to create a new character.
DC Thomson Consumer Products licensees are showcasing a range of new products for The Beano this week at Spring Fair in Birmingham, England.
Marvel has teamed with Funko to create a subscription box service called Marvel Collector Corps.
Warner Bros. Interactive Entertainment, TT Games, and the LEGO Group have unveiled their 2015 slate of LEGO video games.
Carte Blanche Group has appointed Biplano to represent its classic Me to You property, and the brand's signature character, Tatty Teddy, in France.
Consumer Product Connection has tapped Bare Tree Media to develop digital goods including stickers and emoticons featuring the virtual pet app "Pou."
Design brand Tired Ted has bagged another licensing partner, with Cherry Orchard Publishing signing up for greetings cards.
Warner Bros. Consumer Products has teamed up with Hot Topic for an all-new Valentine’s Day apparel collection inspired by the DC Comics villainess, Harley Quinn.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
Giromax has released the new Angry Birds Go! line of mini Clay Buddies kits that let kids bring the Rovio characters to life in clay models.
Bare Tree Media has launched the first Doodle Jump mobile sticker pack across mobile messenger platforms worldwide, under license from Lima Sky.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Her Universe and Hot Topic are teaming to host a "geek couture" fashion show and design competition at Comic-Con.
Atlantyca Entertainment and Scholastic USA have collaborated to create the first-ever Geronimo Stilton app for IOS devices.
In addition to celebrating Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio brand in G/A/S.
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