With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Bright Star Characters has appointed Just Licensing Australia to represent its Popcorn the Bear brand for licensing in Australia and New Zealand.
Bleacher Creatures is planning a brand-new line of DC Comics plush figures representing the greatest Super Heroes (and Super Villains) in the galaxy.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
NECA, in partnership with Twentieth Century Fox Consumer Products, has announced the next lineup of celebrities in The Simpsons 25 of the Greatest Guest Stars program.
Redibra has appointed P&L Global Network as the exclusive licensing agency for Gallina Pintadita for several Latin American countries.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
Ubisoft is bringing its video game franchise Rabbids to smartphones this fall with the new game app “Rabbids Big Bang.”
Big Tent Entertainment has tapped Accutime Watch to create a line of watches and clocks featuring the Internet meme Domo.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
American Greeting Properties has partnered with Card.com for prepaid debit cards in the U.S. featuring the classic Care Bears brand.
Warner Bros. Consumer Products has tapped the Lazy Oaf for a new fashion collection featuring Looney Tunes characters.
Rudolph the Red Nosed Reindeer has teamed up with First Friends for a branded line of infant pacifiers.
Sanrio has launched a new character in the Mr. Men Little Miss franchise–Little Miss Hug.
41 Entertainment and Lisle International, have unveiled plans for the debut of “Pac-Man and the Ghostly Adventures in the U.K.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
American Greetings Properties is continuing to digitize Strawberry Shortcake with the release of three new apps.
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