It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Saban Brands’ Paul Frank is planning a Julius-themed art show that will take place in Los Angeles, in August.
The Jim Henson Company has officially launched its newest preschool property, Chatter Zoo.
Diesel has launched a new DC Comics Super Heroes intimate collection for men in Europe in collaboration with Warner Bros.
This year’s Seoul Character & Licensing Fair was the largest in the show’s 10-year history.
PBS Kids and Whole Foods Market have partnered to offer families tools to support healthy eating.
Miss America Properties has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.
SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
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