An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
C3 Entertainment has tapped Strapworks for various strapped products featuring the The Three Stooges, Arrow Classics and Grizzly Adams brands.
Tervis has tapped into its inner ninja with a new line of Teenage Mutant Ninja Turtles insulated drinkware.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Iconix Brand Group has appointed a new executive director of publishing for Peanuts Worldwide and Iconix Entertainment.
Big Tent Entertainment has signed a series of new licensing partners to bring the Internet meme Domo to a range of new products.
Mimoco and Pretty Ugly have announced the latest addition to the Uglydoll x Mimobot line of USB flash drives.
Paddington Bear is partnering with HP for a collection of downloadable coloring and activity sheets, in a deal negotiated by Lindberg Marketing + Media on behalf of The Copyrights Group.
Pretty Ugly and Warner Bros. Consumer Products have announced plans for a new line of co-branded characters.
Nelvana Enterprises has teamed up with Webber Naturals for a new line of children’s vitamins featuring characters from Treehouse.
Sesame Workshop has signed a new deal with Joker for costumes and masks featuring “Sesame Street” in Italy.
20th Century Fox Consumer Products has partnered with Converse for the first-ever footwear for “The Simpsons.”
Post Foods is extending its partnership with WWE superstar John Cena beyond the cereal box.
AG Properties, the licensing division of American Greetings, has signed several licensing deals to further expand its Strawberry Shortcake property across health and beauty products.
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