Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Authentic Brands Group has teamed for a second time with Pulse Evolution, this time to produce a virtually animated Marilyn Monroe.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Nickeloden’s top shows continue to score licensing deals throughout the world.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Moleskine has added a new item to its limited edition Simpsons Collection–a fifth notebook featuring Homer.
Atlantyca Entertainment has teamed with PTS for a range of new specialty plush dolls featuring the Geronimo Stilton classic brand.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
DC Thomson created a special edition of The Beano comic book that appeared as a free sampler in The Mail on Sunday.
Warner Bros. and DC Entertainment are getting ready for Easter with holiday-inspired items featuring Scooby-Doo, Superman and Batman.
Limon and Oli's publishing and licensing representative Mart Agency has signed two new partners for the classic Turkish comic strip brand.
Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
Twentieth Century Fox Consumer Products is teaming with MAC Cosmetics to create a limited edition color collection inspired by Marge Simpson.
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