How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Sculptures of Aardman Animations’ Shaun the Sheep will be dotting iconic sites across London this spring as part of a Shaun in the City arts trail.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
British publishing house Penguin Random House is expanding its kids' fiction series The Diaries of Dennis the Menace.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
DC Thomson created a special edition of The Beano comic book that appeared as a free sampler in The Mail on Sunday.
Warner Bros. and DC Entertainment are getting ready for Easter with holiday-inspired items featuring Scooby-Doo, Superman and Batman.
Limon and Oli's publishing and licensing representative Mart Agency has signed two new partners for the classic Turkish comic strip brand.
Aardman continues to build the licensing program for Shaun the Sheep with new apparel deals.
Twentieth Century Fox Consumer Products is teaming with MAC Cosmetics to create a limited edition color collection inspired by Marge Simpson.
Warner Bros. Consumer Products and DC Entertainment are planning to launch the Superman Hall of Heroes, an online gift-giving portal.
Lawless Entertainment has been appointed as the exclusive North American licensing agent for Atlantyca Entertainment’s "Geronimo Stilton."
Entertainment One Licensing has lined up a slate of activities to celebrate the 10th anniversary of “Peppa Pig” in the U.K.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
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