Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Authentic Brands Group has teamed for a second time with Pulse Evolution, this time to produce a virtually animated Marilyn Monroe.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Nickeloden’s top shows continue to score licensing deals throughout the world.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Carte Blanche has unveiled a new range of Moshi Monsters 3D cards that bring to live the digital characters with new 3D technology.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Aardman Animations has released a new Shaun the Sheep game app in which players must launch themselves onto a wobbling stack of sheep to reach an unguarded plate of doughnuts.
Even in a non-movie year, business is flourishing for Warner Bros. Consumer Products EMEA, and the company has a huge amount of new content in the pipeline.
DC Thomson and The Beano will partner with London’s St. Pancras International for a 13-week takeover leading up to the Christmas season.
Tiger Aspect has appointed two new licensing agents in preparation for the 25th anniversary of the Mr. Bean brand and the launch of a new animated series.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
Big Tent Entertainment has signed a long-term deal with HNJ jewelry to create jewelry featuring Domo.
King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Latin and Central America.
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