Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Warner Bros. laid out an aggressive content strategy aimed at increasing profits while “doubling down on outstanding content” at a Time Warner investors meeting Wednesday.
Authentic Brands Group has teamed for a second time with Pulse Evolution, this time to produce a virtually animated Marilyn Monroe.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Saban’s Power Rangers Super Megaforce are powering up the Halloween season with festivities and adventures planned throughout October.
Marvel Entertainment and Disney Consumer Products are looking to continue the retail dominance of The Avengers franchise with new merchandising programs.
Dark Hall Mansion has unveiled its latest licensed art collaboration in a new series of prints from the artist Shag featuring Universal Monsters.
Atlantyca Entertainment’s licensing partner BRB Internacional has inked a new deal with Librodivo for a line of Geronimo Stilton board games.
Big Tent Entertainment has tapped Precious Kids for a new line of car accessories featuring the character Domo.
Despite the conclusion of Doctor Who’s 50th anniversary, licensees in Australia and New Zealand are continuing the celebration.
DC Thomson is continuing to grow the licensing program for the classic The Beano characters Dennis the Menace and Gnasher.
King Features, worldwide licensor of the Betty Boop and Popeye properties, has appointed Bradford License India as its agent in the region.
DreamWorks Animation has joined forces with Fuhu to create the DreamTab, a new kids’ tablet with exclusive content and new DWA games.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Entertainment One’s lifestyle brand So So Happy has been included in Trigger Happy’s “Toon Hero” iPad app.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.