How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Marvel Entertainment has partnered with Five Four for a series of menswear capsule collections inspired by the studio’s catalog of superheroes.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
Vandor has introduced its first-ever line of licensed shopper totes featuring five of its top licenses–Marilyn Monroe, My Little Pony, Hello Kitty, Marvel Comics and Star Wars.
Sculptures of Aardman Animations’ Shaun the Sheep will be dotting iconic sites across London this spring as part of a Shaun in the City arts trail.
Planeta Junior has tapped PHB to develop a new range of children's oral care products featuring the characters of DreamWorks Animation’s Madagascar.
British publishing house Penguin Random House is expanding its kids' fiction series The Diaries of Dennis the Menace.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
Namco Bandai is bringing its capybara (a cousin to the guinea pig) character Kapi-Bara-San to the U.S. and Canda in a new game app.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
Warner Bros. Consumer Products has outlined a number of new franchise developments aimed at maintaining Scooby-Doo’s position as top dog in the U.K.
Pretty Ugly, owner of the Uglydoll brand, has appointed LID-Group to serve as their licensing agent in Brazil.
Mart Agency has released a new cookbook for moms and kids featuring the Turkish cartoon characters Limon and Oli.
Genius Brands International has raised $6 million in funding through a private placement of 6,000 newly designated shares.
A promotion with Langer’s juice featuring 41 Entertainment’s Pac-Man and the Ghostly Adventures reached more than 15,000 retail doors.
Rovio Entertainment has big plans for the newest Angry Bird, Stella, and her flock of friends including a new game.
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