An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.
Tim Juckes has been tapped as the new sales director of U.K. consumer products at Saban Brands.
Mind Candy has teamed up with Argos, Sainsbury’s and The Entertainer in the U.K. for a series of Moshi Monsters Easter promotions.
King Features Syndicate has teamed up with Razor MD for a new line of shaving products featuring Popeye.
Iconix Brand Group has appointed Carolann Dunn to the newly created role of executive director of hard goods for Peanuts Worldwide and Iconix Entertainment.
Quaker Oats Company's Cap’n Crunch character Cap'n Horatio Magellan Crunch is getting a new late night web series.
Pretty Ugly has teamed up with the Boldface Group to expand its Uglydoll brand into the beauty category.
Big Tent Entertainment is sponsoring this year’s Vans Warped Tour with plans for a Domo-themed stage and brand activation events.
The Licensing Company has announced a new collaboration between The Rodnik Band and Peanuts.
American Greetings Properties has extended the contracts of many of its licensing agents around the world.
Entertainment One Family is growing the Peppa Pig family with five new licensing agreements and a number of line extensions.
Sanrio is rolling out a new partnership with Moxi Roller Skates for a line of Hello Kitty-branded skates and custom wheels.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.