An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Warner Bros.’ classic Looney Tunes characters Tweety and Bugs Bunny have been reimagined by 10 top fashion designers for a new kids' apparel collection.
IDW Publishing will debut its new collection of Disney Comics beginning in March with the publication of the Life and Times of Scrooge McDuck Artist’s Edition.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Nickelodeon is bringing its TV content to life with recreational attractions and live theatrical experiences in Australia, Malaysia, Taiwan and Lebanon.
Nickelodeon Viacom Consumer Products has partnered with French lingerie brand Undiz to launch a SpongeBob SquarePants collection for summer.
10-time boxing world champion Oscar De La Hoya will launch a Spanish-language sports, travel and lifestyle cable channel.
Studio 100 International is focusing on expanding its Maya the Bee brand this week at U.K. Toy Fair in London.
Aardman Animations is gearing up for Shaun the Sheep The Movie with a robust licensing program on display at the U.K. Toy Fair this week in London.
Leonardo, Donatello, Raphael and Michelangelo have arrived in Germany for the Nuremberg Toy Fair, where they will showcase new TMNT products.
Pretty Ugly has teamed up with Fetch...for pets! to develop a line of pet products and accessories in North America featuring the Uglydoll brand.
King Features Syndicate has partnered with The Hamilton Collection for a series of collectible figurines featuring Betty Boop and NFL teams.
DC Entertainment is offering a variety of heroic (and romantic) products at Hot Topic and Target in the U.S. for Valentine’s Day.
Disney Consumer Products unveiled its upcoming boys’ product lines in a star-studded event at New York Toy Fair earlier this week.
Atlantyca Entertainment has partnered with the Italian supermarket Penny Market for a seven-week customer loyalty promotion featuring “Geronimo Stilton.”
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Tim Juckes has been tapped as the new sales director of U.K. consumer products at Saban Brands.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
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