With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
American Greetings Properties is continuing to build the Care Bears brand in Australia in a new deal for stationery and housewares.
The Trump Organization has promoted Amy Steinfeldt to manager of global licensing.
C3 Entertainment is bringing “The New Three Stooges” cartoon series to DVD in the U.S and Canada.
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
Warner Bros. Consumer Products has inked a new deal with Corsair Toiletries for a range of Batman and Superman toiletries.
Warner Bros. Consumer Products is partnering with a host of licensees for Halloween costumes, led by Rubie’s Costume Co.
Elite Sports Propertieshas teamed up with Aardman Animations for a joint licensing program featuring Shaun the Sheep and he 2015 Rugby World Cup.
Studio 100 is continuing to reboot classic European including “Maya the Bee,” “Vic the Viking” and “Heidi.”
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
First Lady of the United States Michelle Obama has announced new partners for the Partnership for a Healthier America organization–Sesame Workshop and the Produce Marketing Association.
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