It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Rubie’s Costume Company is planning a line of costumes based on Marvel Studio’s upcoming film Marvel’s Guardians of the Galaxy.
Marvel Comics has announced an all-new era for the God of Thunder with a brand-new comic book series featuring a female Thor.
Bulldog Licensing has brokered a new agreement for design brand Tired Ted with personalized art company Yoofiti.
C3 Entertainment is teaming up with Legendary Burgers to develop The Three Stooges Burger House restaurants, blending the iconic Three Stooges brand with American comfort food.
Saban Brands’ Paul Frank is planning a Julius-themed art show that will take place in Los Angeles, in August.
The Jim Henson Company has officially launched its newest preschool property, Chatter Zoo.
Diesel has launched a new DC Comics Super Heroes intimate collection for men in Europe in collaboration with Warner Bros.
This year’s Seoul Character & Licensing Fair was the largest in the show’s 10-year history.
PBS Kids and Whole Foods Market have partnered to offer families tools to support healthy eating.
Miss America Properties has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.
SEGA Europe has signed two new agreements that will bring Sonic the Hedgehog and his friends to wall decals and masks.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
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