An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Hasbro is again letting fans create a new line of Transformer characters.
American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.
Brazilian Customs authorities, working in tandem with licensor Entertainment One, seized an estimated 1 million counterfeit Peppa Pig toys at ports across the country Monday.
Nickelodeon characters took over Sydney, Australia’s Hyde Park Sunday to host the official Summer Playground in honor of Australia Day.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Warner Bros.’ classic Looney Tunes characters Tweety and Bugs Bunny have been reimagined by 10 top fashion designers for a new kids' apparel collection.
IDW Publishing will debut its new collection of Disney Comics beginning in March with the publication of the Life and Times of Scrooge McDuck Artist’s Edition.
Beanstalk is continuing to expand the Paris Hilton lifestyle brand with additions to her watch line and new apparel and cosmetics collections.
Nickelodeon is bringing its TV content to life with recreational attractions and live theatrical experiences in Australia, Malaysia, Taiwan and Lebanon.
Anita Gatto has joined Entertainment One Licensing’s pop culture and lifestyle division in the newly created role of vice president of marketing.
IDW Publishing is expanding its micro comic fun packs with a set of Teenage Mutant Ninja Turtles collectibles, under license from Nickelodeon.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Nickelodeon and Mega Brands are adding SpongeBob SquarePants to their line of Mega Bloks kids’ construction toys.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
SpongeBob SquarePants made his Milan Fashion Week debut this week in a new fashion range from Moschino.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Moshi Monsters has teamed with the marine conservation charity Sea Life for a series of live events across the U.K. this year.
Carte Blanche Group has added a new licensed apparel partner for its Tiny Tatty Teddy nursery brand.
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