An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Norman Bridwell, the author/illustrator of the Clifford the Big Red Dog children’s books died on Dec. 12 at the age of 86.
A customized version of the holiday film The Snowman and The Snowdog has been released on the U.K.’s Emirates Greenwich Peninsula Terminal cable car.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.
The advertising-campaign-turned-brand Dumb Ways to Die continues to build its licensing program with the addition Australian publisher The Five Mile Press.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Sanrio is expanding its Major League Baseball-themed Hello Kitty collection for the 2014 baseball season to highlight all 30 MLB teams.
Viz Media has released a new title in the graphic novel series starring Pretty Ugly’s Ugly Doll brand under its Perfect Square imprint.
Studio 100 International has tapped Empire Licensing to represent May the Bee in South East Asia.
Big Tent Entertainment has released a new e-learning book in its Kideo line featuring the Japanese character Komaneko.
Vandor is adding to its Marvel Entertainment lineup with new superheroes including Spider-Man, Captain America and Iron Man.
Wicked Cool Toys has signed with Sesame Workshop to develop summer and seasonal toys based on classic Sesame Street characters.
Rubie’s Costume Company has introduced costumes inspired by Sony Pictures Entertainment’s The Amazing Spider-Man 2.
Peanuts Worldwide has partnered with social game developer Beeline Interactive for the "Snoopy's Sugar Drop" app.
Babies ‘R’ Us and Disney’s Disney Baby brand are partnering to bring combined offerings of products and services to new and expecting parents.
SEGA of America will unleash an all-new Sonic the Hedgehog at E3 next week with the debut of two new video games for the brand.
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