With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Bright Star Characters has appointed Just Licensing Australia to represent its Popcorn the Bear brand for licensing in Australia and New Zealand.
Bleacher Creatures is planning a brand-new line of DC Comics plush figures representing the greatest Super Heroes (and Super Villains) in the galaxy.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
NECA, in partnership with Twentieth Century Fox Consumer Products, has announced the next lineup of celebrities in The Simpsons 25 of the Greatest Guest Stars program.
Redibra has appointed P&L Global Network as the exclusive licensing agency for Gallina Pintadita for several Latin American countries.
Entertainment One has partnered with Tumuv to create a Peppa Pig-branded physical activity program for preschoolers in the U.K.
MetLife has opened The Snoopy and Belle in Fashion exhibit at the New Museum's Sky Room in New York, N.Y., in conjunction with New York Fashion Week.
K and K Promotions has entered into a representation agreement with Network Entertainment and Reeder Brand Management for the Evel Knievel brand.
Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Scholastic Media and LeapFrog have teamed up to bring a new Clifford title the LeapFrog’s learning systems.
Disney is broadening its Princess portfolio with the introduction of digital content and a corresponding merchandise program for Disney Princess Palace Pets.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
The Paper Island character Dinosaurus has joined the list of top brands taking part in Digital Giving’s new charity app “T-Shirt Booth.”
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Disney and Forever 21 have launched a new collection of limited-edition women’s apparel inspired by retro Mickey & Co. designs.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
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