Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
Wicked Cool Toys has signed with Sesame Workshop to develop summer and seasonal toys based on classic Sesame Street characters.
Second quarter earnings for The Walt Disney Company exceeded expectations with a 10 percent increase in revenue from Q2 2013.
Epic Rights has launched a new global licensing division dedicated to establishing partnerships between consumer products and entertainment-based IP.
FremantleMedia Kids & Family Entertainment has teamed with travel operator Thomas Cook to bring Tree Fu Tom to resorts this summer.
Disney Consumer Products has unveiled a wicked new collection of products based on the upcoming Walt Disney Studios film Maleficent.
Jim Benton has tapped Striker Entertainment to represent his publishing brand It’s Happy Bunny for licensing.
U.K. fashion label Drop Dead has created a capsule collection featuring Itchy & Scratchy of “The Simpsons” fame.
Life Like Touring, which develops children’s live entertainment, has appointed Antonio Huab as vice president, Asia-Pacific and the Middle East.
Ink has appointed Simba Dickie as the master toy licensee for the award-winning Russian animated series “Masha and the Bear.”
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