Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
The Topps Company has launched a series of collectible Major League Baseball box sets based on content in its archives.
Silvergate Media has partnered with stationery retailer Paperchase for a new range of products based on the classic Peter Rabbit illustrations.
NBCUniversal has launched an original video programming initiative that will be featured across its digital platforms.
Outfit7, the company behind Talking Tom and Friends, has appointed a raft of new licensing agents to expand its reach globally.
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
LMNO Productions has tapped Surge Licensing to represent its reality television series “The Little Couple,” which airs on TLC.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
Wicked Cool Toys has signed with Sesame Workshop to develop summer and seasonal toys based on classic Sesame Street characters.
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