The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Legendary rockers AC/DC have added a number of new licensing partnerships around the world that extend the band’s global brand appeal.
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Video game publisher Little Orbit has launched a contest that challenges fans of the Cartoon Network series "Adventure Time" to create a new character.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
CBS has signed a long-term contract with the Canadian multi-media company Bell Media to bring its Showtime network and content to Canada.
Game developer No Yetis Allowed has released the new interactive character app "Pocket Shrek," inspired by the DreamWorks Animation franchise.
To borrow from a popular Internet-based TV series, streaming services are ‘the new black.’
Nickelodeon has sold both new and old episodes of the "SpongeBob SquarePants" TV series to new broadcasters around the world.
The U.K. theme park Thorpe Park Resort will launch a new maze attraction inspired by the ITV series "I'm a Celebrity…Get Me Out of Here!" on March 27.
Kanye West and adidas Originals have unveiled the first Yeezy collection for fall/winter including men's and women's apparel and footwear.
Saban Brands has unveiled a lineup of new soft goods licensees for its Power Rangers franchise in North America and also signed two new toy partners.
Under Armour has teamed with Authentic Brands Group to feature Muhammad Ali brand in a global integration that will include both product and promotions.
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