With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
British retailer John Lewis will host a Mario-themed Nintendo event in London featuring the voice actor who plays Mario.
BBC Kids and Knowledge Network in Canada have picked up Nerd Corps Entertainment’s first original series, “Kate & Mim-Mim."
41 Entertainment has secured new licensees in Mexico and Latin America for Pac-Man and the Ghostly Adventures.
American Greetings Properties is continuing to add to the roster of Strawberry Shortcake licensees in Brazil.
Australia’s SLR Productions has greenlit the animated series “Captain Flinn and The Pirate Dinosaurs.”
Muhammad Ali Enterprises has signed a trio of new deals for the iconic boxer.
Established Brands has brokered three new U.S. deals for Zodiak Kids’ Tickety Toc for party goods, cake decorations and costumes.
Fox Consumer Products and International Game Technology have teamed up to launch two new casino games based on Avatar.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
V&S Entertainment has renewed deals with three apparel partners for its preschool property Everything’s Rosie.
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