With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Viacom International Media Networks has appointed Ananey as its new consumer products agent in Israel.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Jetpack Distribution will represent TV and licensing rights for Guru Studio’s preschool show “Justin Time” across Central and Eastern Europe, the Middle East and Africa.
Lionsgate has teamed up Sony DADC's relentlessGENERATOR to launch an official e-commerce destination for the Netflix series, "Orange is the New Black."
Ludorum has launched a new website for its preschool series “Chuggington.”
Zodiak Kids has appointed Henrietta Garnett as senior licensing manager.
JTMG has secured an apparel partnership with American Classics for the NBC series “Brooklyn Nine-Nine” and “Bates Motel.”
Warner Bros. and fast-fashion retailer Forever 21 are launching a limited edition collection called Bats & Cats Friday.
Toys ‘R’ Us has debuted new Trick ‘R’ Treat Boo-Tiques in stores across the U.S. and online stocked with Halloween must-haves.
The series finale of AMC’s “Breaking Bad” aired Sunday, but fans of the show can still get their fix with themed offerings in New Mexico.
Planeta Junior has signed on to represent BondiBand in the EMEA territories for broadcasting, licensing and merchandising.
Sony Pictures Television has partnered with graphic designer Ty Mattson to create a series of Breaking Bad screen prints.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
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