How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Sony Pictures Consumer Products and LAFIG Belgium, the official licensor of the Smurfs brand, have renewed Jakks Pacific's as the master toy licensee for the franchise.
Warner Bros. Interactive Entertainment has unveiled its slate of new mobile games featuring franchises including Batman, LEGO, "Game of Thrones" and "Mortal Kombat."
Nickelodeon will be the entitlement sponsor of the NASCAR Sprint Cup Series race on May 9, which will be dubbed the SpongeBob SquarePants 400.
On Thursday, Penguin Young Readers will kick off The Very Big Wiggle Tour, a month-long national campaign to celebrate Eric Carle’s The Very Hungry Caterpillar.
DC Thomson Consumer Products' book, The Diary of Dennis the Menace: World Menace Day, is one of 10 books selected as World Book Day title.
Kid Kreations, the master toy licensee for Hacker T Dog, has unveiled its new toy line for the CBBC character.
AnimangaPlus and Lima Sky have released the first in a series of comic apps featuring the "Doodle Jump" brand.
Dr. Seuss Enterprises is launching a search for children ages 5 to 18 who excel in the areas of STEAM in celebration of the 25th anniversary of Oh, the Places You'll Go!.
Video personalization company Percy3D has hired two new employees to focus on the growing the firm's licensed content portfolio and driving business development.
Sony Music will co-host the Licensing Expo Opening Night Party and present popular girl group Fifth Harmony as the special guest performer.
Character World has signed a new deal with Marvel for an Amazing Spider-Man range of bedding to coincide with the release of the feature film.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Japanese fashion company Comme des Garçons is planning a fragrance with singer-songwriter Pharrell Williams.
Conde Nast’s digital food brand Epicurious has teamed up with Tabletops Unlimited to develop a branded housewares collection.
Blue Sky Studios released first look images and a teaser trailer for the upcoming The Peanuts Movie, which will hit theaters Nov. 6.
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
Cupcake Digital and DHX Media have released a second app for the preschool series “Yo Gabba Gabb!.”
Lucky Brand is expanding its ongoing partnership with music legend Johnny Cash in honor of the release of a lost Johnny Cash album.
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