With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Discovery Networks Asia-Pacific has picked up Aeroplane Production’s “The Fixies.”
Orange County Choppers of Discovery TV's “American Chopper” has retained Jim Paidas to help build its business development activities.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Rainbow has added a new Nordic licensing agent–Screening Agency, to the global network representing its girls’ brand Winx Club.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
The Kardashian sisters, in collaboration with Jupi Corp, are planning a line of infant and toddler apparel that will debut exclusively at Babies ‘R’ Us.
Paramount Pictures and Gary Sanchez Productions are planning a theatrical re-release of an all-new cut of Anchorman 2.
SpongeBob SquarePants made his Milan Fashion Week debut this week in a new fashion range from Moschino.
Nickelodeon has picked up “Alvinn!!! and The Chipmunks” for more than 70 Nickelodeon channels internationally.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
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