It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
Discovery Communications licensees are showcasing a range of new apparel offerings featuring the network’s top shows at MAGIC.
Outfit7 has won a lawsuit against China's NanJing oooo3d, which published counterfeit sequel apps to its Talking Tom franchise.
HIT Entertainment is partnering with Buddy Fruits, creators of the squeezable fruit pouch, for a cross-promotion featuring Thomas & Friends in the U.S.
“The Furchester Hotel,” the new =series from CBeebies and Sesame Workshop, has begun filming at BBC Children's home in Salford.
Parham Santana has signed a new deal to bring the glamour of Turner Classic Movies to a line of men’s grooming products.
Nick Jr. U.K. and Ireland drew on a ’90s classic, Jurassic Park, to announce a new programming block on its preschool channel.
Ludorum has appointed Licensing Street as its U.S. licensing consultant for the preschool show “Chuggington.”
Peppa Pig, The Amazing World of Gumball and Room on the Broom were among the winner at the tenth British Animation Awards.
Fuhu, creator of the Nabi Android tablet, and BabyFirst teamed up to co-produce the original animated series “Albert & Junior.”
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