Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
AMC Networks and BBC Worldwide have announced a new long-term partnership that will see AMC take an equity stake in the cable channel BBC America.
CBS Consumer Products has launched a new line of Original Star Trek jewelry from licensee Rocklove.
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
A raft of brands are set to make character appearances and host activities at the annual U.K. kids’ festival LolliBop, Aug. 15-17.
Sanrio is launching Hello Kitty’s first permanent attraction in Europe at the Drusillas Park zoo in East Sussex, England.
Universal Orlando Resort has unveiled details of the upcoming new attraction Harry Potter and the Escape from Gringotts.
Kaynak Licensing and Turkish retailer LC Waikiki are teaming to create a clothing range featuring the kids’ TV series “Niloya.”
Licensing agencies Perryscope and Epic Rights have been named to jointly manage a global program for the Woodstock brand.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
Corus Entertainment's Nelvana has appointed two new licensing agents for Franklin and Friends in German-speaking territories and Turkey.
Apple has acquired Beats Music and Beats Electronics, both of which were co-founded by rapper Dr. Dre, for $3 billion.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
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