An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Penguin has signed on to develop publishing programs for two preschool series–the upcoming CBeebies show "Hey Duggee" and DHX Brands' "Ella the Elephant."
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
The joint venture between 21st Century Fox's Shine Group and Apollo Global Management's Endemol and Core Media Group has launched.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
Loudmouth Golf has teamed up with Navika for a new line of Swarovski embellished ball markers.
Stan Lee is stepping out of the shadows and onto The Hub Network in the first part of the Stan Lee’s Mighty 7 TV movie trilogy.
Rapper 50 Cent’s SMS Audio unveiled a new line of limited edition Star Wars-branded headphones at the Consumer Electronics Show this week.
Discovery Communications has teamed up with Gramercy Products to create a line of products based on Animal Planet’s “Puppy Bowl.”
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted thier first co-branded basketball clinic in London Wednesday.
Giromax has released a new line of trading cards in Spain featuring the new app, “Angry Birds Go!” under license from Rovio Entertainment.
Turkish children’s network Yumurcak TV has picked up the preschool animation series “Niloya,” produced by Bee & Bird Animation Co.
The Norwegian pop duo Ylvis is the latest singing act that will be featured on Brush Buddies’ Brush Beatz line of singing toothbrushes.
PGS Entertainment has completed a number of sales with broadcasters in Latin America at the NATPE market and conference this week.
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