The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The eyewear brand Revo, which is owned by Sequential Brands Group, has debuted a new collection of sunglasses created in collaboration with U2 lead singer Bono.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
Posh Paws has teamed with Ellen DeGeneres' lifestyle brand ED to create a collection of pet accessories.
Entertainment One's preschool property "Peppa Pig" has taken root in Mexico following its debut on the country's Channel 5 in November 2013.
Nickelodeon has named Chris Viscardi to the newly created role of senior vice president, content development, Nickelodeon Franchise Properties.
On Jan. 16, 2016, "Sesame Street" will launch its 46th season on HBO.
Warner Bros. Consumer Products has partnered with Icon Heroes for a line of office accessories inspired by the DC Comics franchise.
Baby brand aden + anais and global AIDS charity (RED) have launched a designer collaboration with Jessica Alba, Gwen Stefani and Rachel Zoe.
The Walt Disney Company will unveil a new initiative this morning at an event at the Intrepid Sea, Air & Space Museum in New York City.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Breakthrough Entertainment has completed a number of sales for its lineup of kids’ TV series in Asia.
Nickelodeon has launched the "Nick Jr." app for the iPad, a new branded platform featuring the network's preschool characters and shows.
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Licensing agency Fermata Partners has signed on to represent the Premier League football club Tottenham Hotspur in North America.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.