It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
The producers of “Thunderbirds are Go” have released an exclusive image from the production of the brand-new series “Tracy Island.”
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Chronicle Books has released a new cookbook based on the HBO series “Treme” written by the show's story editor.
The British toy store Hamleys is planning a special boutique for the Moshi Monsters character Poppet.
ITV Studios Global Entertainment has tapped Smith & Brooks to produce a range of Matt Hatter-branded outerwear in the U.K.
Big Idea Entertainment has tapped Cupcake Digital to develop a series of apps featuring characters from VeggieTales.
Hugo Games has released its latest app featuring the classic character Hugo the Troll, while Limo Licensing works to grow the brand.
41 Entertainment and its Iberian agent, BRB Internacional, have added new licensees for Pac-Man and the Ghostly Adventures.
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
The fourth installment of Universal Pictures Jurassic Park film franchise will be called Jurassic World.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
Zodiak Kids has appointed three new licensing agents in Scandinavia, Korea and South America for “Totally Spies!.”
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