Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Spanish pastry company Panrico has teamed up with Cartoon Network's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Viz Media Europe has appointed three new directors.
Disney Junior Asia is the latest broadcaster to pick up Studio 100’s new CGI “Maya the Bee” series.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
For the third consecutive year, ESPN Consumer Products and Adidas have teamed up to bring fans an ESPN Bowl Championship apparel collection.
Disney is ramping up its Star Wars efforts with the announcement of “Star Wars Rebels,” a new animated television series.
Paw, Inc. and its licensee Card.com are raising money for kids in need this holiday season with a campaign around their Garfield prepaid credit cards.
HarperCollins has released a new app designed to accompany the recently released film The Hobbit: The Desolation of Smaug.
American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil.
With the fourth season of “Downton Abbey” set to begin airing in the U.S. Sunday, Knockout Licensing has added two new licensees for the period drama.
Bloomingdale's has collaborated with 48 top fashion designers to create a collection of one-of-a-kind football helmets.
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