It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
The Antigua Group has signed a multi-year agreement to develop apparel for the mixed martial arts league Ultimate Fighting Championship.
Pretty Ugly, owner of the Uglydoll brand, has appointed LID-Group to serve as their licensing agent in Brazil.
Warner Bros. Consumer Products (on behalf of DC Entertainment) and Zak Designs have partnered to create a full line mealtime products.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
BBC has bought a second season of the Silvergate Media’s animated preschool series “Peter Rabbit.”
Rainbow is planning a third Winx Club movie, The Mystery of the Abyss, which is being released as part of the brand’s 10th anniversary celebrations.
Imports Dragon has added to its toy line for Nelvana’s preschool series “Max and Ruby” with a line of character plush.
PGS Entertainment has made a number of new sales for its kids’ superhero series “Ladybug” (26 x 26).
Threezero has launched its new 1/6th-scale toy line featuring characters from the hit HBO series “Game of Thrones.”
Rubie’s Costume Company, under license from Warner Bros. Consumer Products, has launched a range of costumes based on Godzilla.
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