With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Knockout Licensing has brokered a deal with Opry Entertainment Group to create merchandise for the television show "Nashville" for the Grand Ole Opry.
Viacom International Media Networks has appointed Ananey as its new consumer products agent in Israel.
Disney Consumer Products has unveiled the first sketch of a new bridal gown inspired by Frozen's Elsa for the 2015 Disney Fairy Tale Weddings by Alfred Angelo collection.
Jetpack Distribution will represent TV and licensing rights for Guru Studio’s preschool show “Justin Time” across Central and Eastern Europe, the Middle East and Africa.
Lionsgate has teamed up Sony DADC's relentlessGENERATOR to launch an official e-commerce destination for the Netflix series, "Orange is the New Black."
Basketball star Shaquille O'Neal and Peerless Clothing have partnered to create a new fashion menswear collection that will launch exclusively at Macy's.
Nerd Corps Entertainment has struck two new deals that will see its boys’ series “Slugterra” air in Germany and Malaysia.
DCD Publishing has negotiated a new deal with QVC for “Zalza 2–the Next Step.”
Nickelodeon and Mega Brands are adding SpongeBob SquarePants to their line of Mega Bloks kids’ construction toys.
FremantleMedia Kids & Family Entertainment has released the first Tree Fu Tom app, based on the CBeebies TV series.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
Brand management company Genius Brands International has started production on its new animated children’s series, “Thomas Edison’s Secret Lab.”
Facebook has acquired the cross-platform mobile messaging company WhatsApp for approximately $16 billion.
A number of top licensing brands are among the nominees for the 27th annual Nickelodeon Kids’ Choice Awards.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
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