Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Paws, Inc. has tapped the consulting firm Philliou Partners to represent the Garfield brand to card-issuing banks outside of the U.S.
BRB Internacional is showcasing two of its new series this week at Asia TV Forum in Singapore.
Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
Entertainment industry executive Rich Frank has joined the board of directors for the child development television network BabyFirst.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
One of the world’s most watched daytime dramas is making the leap from the small screen to the printed page in a new book deal.
Rainbow launched the first-ever live Winx Club show in Indonesia Thursday, at the Ciputra World shopping mall in the city of Surabaya.
Loudmouth Golf has teamed up with Navika for a new line of Swarovski embellished ball markers.
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