An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
Portmeirion is planning two new lines of children’s mealtime products featuring Mattel’s Thomas the Tank Engine and Entertainment One’s Peppa Pig.
Vans has announced plans for a new collection of footwear featuring artwork from The Beatles’ Yellow Submarine album and film.
Disney Junior Channel Latin America has picked up FremantleMedia Kids & Family Entertainment’s preschool series “Ella the Elephant.”
Coolabi has appointed Gemma as its new strategic partner for the U.K. social expression brand Purple Ronnie.
Mike Young, CEO, and Liz Young, president, of the U.S.-based Moonscoop, have regained 100 percent ownership of the company.
Paws, Inc. has tapped Bare Tree Media to create a series of online and mobile products for Garfield under a new master digital licensing agreement.
Lion Forge Comics has launched two new digital comic books based on the TV shows “Saved by the Bell” and “Punky Brewster.”
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
DreamWorks Animation has launched DreamWorks Press, an in-house publishing operation that will create digital and print titles inspired by the studio’s IP.
Warner Bros. Consumer Products EMEA is pairing with Puma for a range of co-branded gear featuring Tom and Jerry and Superman.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.