An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens.
Marvel has teamed with Funko to create a subscription box service called Marvel Collector Corps.
Warner Bros. Interactive Entertainment, TT Games, and the LEGO Group have unveiled their 2015 slate of LEGO video games.
European animation studio Rainbow has a launched new family attraction, the Rainbow Cartoon Lab, which shows children how an illustrated series is developed.
Carte Blanche Group has appointed Biplano to represent its classic Me to You property, and the brand's signature character, Tatty Teddy, in France.
Consumer Product Connection has tapped Bare Tree Media to develop digital goods including stickers and emoticons featuring the virtual pet app "Pou."
Design brand Tired Ted has bagged another licensing partner, with Cherry Orchard Publishing signing up for greetings cards.
Genius Brands International has appointed Jason Brumbaugh to the newly created position of vice president of digital.
NFL Players Inc. has released its first-ever Rising 50 list, which identifies the next crop of NFL players poised to break out and rank among top sellers of licensed merchandise.
Clipper Corp. has signed a licensing agreement with production company Notional to create a collection of kitchen products inspired by the cooking competition series "Chopped."
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
Studio 100 has appointed former BBC Worldwide executive Tom Reding to head its newly launched digital division in the role of digital director.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
babyGap has introduced a limited edition collection featuring Paddington Bear based on Peggy Fortnum’s original book illustrations.
Viacom International Media Networks has announced a raft of new deals for Nickelodeon animation franchises that span multiple countries.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Best Western and GameStop are celebrating the launch of The LEGO Movie with a coordinated promotional initiative in Italy.
Nerd Corps Entertainment has signed a slew of new deals for its boys’ property Slugterra in Turkey, Greece, South Africa and Latin America.
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