Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
AMC Networks and BBC Worldwide have announced a new long-term partnership that will see AMC take an equity stake in the cable channel BBC America.
CBS Consumer Products has launched a new line of Original Star Trek jewelry from licensee Rocklove.
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Hero Ventures has released a rendering and details of the Marvel Experience domed complex that is set to tour the U.S. and Canada beginning this year.
Saban Brands is bringing “Digimon Fusion” to its own programming block on The CW, Vortexx starting Jan. 25.
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
FremantleMedia Kids and Family Entertainment has launched a brand awareness and retail campaign in the U.K. to support Flair’s upcoming Tree Fu Tom toy range.
Viacom has launched a new group, Viacom Velocity, to offer integrated marketing and creative content solutions.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
Entertainment One and the recently launched El Rey Network have signed an exclusive worldwide television distribution agreement.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
License Connection has signed Matt Hatter Chronicles' first deal in Benelux.
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