The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Viz Media Europe has appointed two new regional agencies to represent the Japanese brand "Yo-Kai Watch," which is readying for its European debut.
Fox Consumer Products EMEA is celebrating the growth of “The Simpsons” toy business with new and returning partners as the show enters its 27th season.
King Features Syndicate and the U.K. app developer Boluga have launched a new mobile game featuring iconic comic character Flash Gordon.
Rising Star Games will launch three new Hello Kitty titles for Nintendo platforms in November in the U.K.
"Masha and the Bear" merchandise is now being introduced to the U.K. market.
Topps has released a new season of its football trading card game Match Attax featuring the Barclays Premier League.
Mark Caplan has been promoted to senior vice president of global consumer products for Sony Pictures Consumer Products.
Entertainment One has appointed the first licensing partners for Steven Spielberg’s big-screen adaptation of the classic Roald Dahl novel The BFG.
A record number of children’s characters will take part in the Brand Licensing Europe character parade at the trade show next week, making it the largest in the show’s 17-year history.
Rain and flooding didn't stop a roster of new shows from making their debut at this year's MIPJunior and MIPCOM in Cannes, France, while established series finalized deals to enter new territories.
BBC Worldwide has named Golden Bear as the master toy licensing for the upcoming new CBeebies show, “Hey Duggee.”
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
CITV has greenlit an additional 13 episodes of Platinum Films' “Matt Hatter Chronicles.”
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
“Breaking Bad” characters Walter White and Jesse Pinkman are the top-selling licensed masks of the third quarter for Mask-arade.
Cris Abrego and Charlie Corwin will serve as co-chairmen and co-chief executive officers in North America of the new Endemol, Shine Group and Core Media joint venture.
Dentsu Entertainment USA has added three new licensees for "Little Battlers eXperience," an original concept created by Level-5.
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