With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
StoryToys has released 3D pop-up activity app based on the Poppy Cat franchise and developed in collaboration with Coolabi and The Kindly Ones Productions.
Target is planning a limited edition girls' collection inspired by the upcoming Sony Pictures film Annie, set to hit theaters Dec. 19.
BBC Worldwide is partnering with Microsoft Studios and Mojang to bring Doctor Who to "Minecraft: Xbox 360 Edition."
Disney Television Animation has begun production on “The Lion Guard,” an animated television movie based on The Lion King.
Brand licensing execs should look to new forms of content engagement for the next big IP.
When this savvy marketer was promoted to the additional post of president of consumer products at Nickelodeon in July 2013, Pam Kaufman was thrilled because she knew what wasin the studio’s pipeline.
The Joy Tashjian Marketing Group has added a new roster of licensing deals for the Universal Partnerships & Licensing TV properties.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
DreamWorks Animation has acquired the classic property Felix the Cat, which will fold into the DreamWorks Classics portfolio.
Cartoon Network has announced a series of recent successes and upcoming initiatives for its "Adventure Time!" animated series across the globe.
Her Universe is collaborating with Marvel Entertainment and Disney Consumer Products to create a collection of superhero apparel for the brands’ female fan base.
Twentieth Century Fox and Titan Merchandise have unveiled plans for a new Alien Titans: The Nostromo Collection line of vinyl figures.
The Limited has announced plans for its first-ever Hollywood apparel collaboration featuring ABC’s hit drama “Scandal.”
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