An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Nickelodeon has launched an interactive, digital Kids' Choice Awards-themed e-book, the first-ever dedicated book produced for a live awards show.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Rocket is continuing to expand the licensing program for the hit BBC1 comedy “Mrs. Brown’s Boys.
Pop stars Nicki Minaj and Adam Levine will be providing behind-the-scenes access as they create their new lines for Kmart on Sears Holdings’ shopping site, ShopYourWay.com.
The U.K.'s Channel 5 has announced plans to air Viacom's preschool series, “Bubble Guppies” with Nickelodeon planning a product roll out this fall.
41 Entertainment has appointed Legend Holdings as the textile licensee for its new Pac-Man series in Australia and New Zealand.
The preschool series “The Hive” now has a dedicated online shop from by Heroes for Kid.
Discovery Networks has announced plans to launch its female-oriented network TLC in the U.K. and Ireland on April 30.
King Features, licensor of characters like Betty Boop and Popeye, has appointed License2Brand as its agent in Greece and Cyprus.
Sanrio has teamed up with baby brand aden + anais to bring Hello Kitty to a range of sleeping, feeding and bathing products.
Discovery Networks International and Electus International’s new adventure-reality competition series “Get Out Alive with Bear Grylls” will air on the Discovery Channel internationally.
Chez Ray Sewell, long-time touring chef for the Grateful Dead, has created a line of coffee inspired by the band.
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