Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Sony Pictures Consumer Products plans to continue its momentum with strong performing classics, and also introduce new properties with proven success and its built-in fan base.
Cupcake Digital has partnered with MGA Entertainment to develop a diverse range of new Lalaloopsy “Sew Magical, Sew Cute” apps.
Liverpool football club has opened an office in London, strengthening its commercial partnership offering.
Character Arts has appointed Brands with Influence to manage the merchandise and licensing of Rudolph the Red-Nosed Reindeer in the U.K.
NFL Players Inc., the licensing arm of the NFL Players Association, has launched a competition for toy developers.
Turner Broadcasting has promoted Pierre Branco as vice president of Southern Europe and Africa and general manager for France, Portugal and Africa.
Saban Brands and Cirque du Soleil Média unveiled “Luna Petunia” at MIPCOM this week, an original preschool property inspired by the Cirque du Soleil brand.
The Jim Henson Company unveiled its new live-action preschool series, “Hi Opie!” at MIPJunior and MIPCOM this week in Cannes, France.
Imira Entertainment has signed on to represent shows by Scholastic and BabyTV (part of Fox International Channels) for distribution.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.