With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Bulldog Licensing has signed a new deal with Brand International for a line of Garfield-branded footwear and slippers in the U.K.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Carte Blanche Australia will launch its line of Moshi Monsters Moshlings plush next week following a 2013 licensing deal with Mind Candy late last year.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Her Universe and Hot Topic are teaming to host a "geek couture" fashion show and design competition at Comic-Con.
The executive team at Pretty Ugly, creators of the Uglydoll brand, have announced a series of changes at the company.
U.K. production company Laughing Gravy Media has signed a five-year strategic relationship deal with Hoho Rights.
Jack Bauer is coming back to TV in the new event series “24: Live Another Day,” and IDW and Fox are preparing for his homecoming.
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