With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Sanrio and jewelry designer Onch Movement are launching a new collaboration today featuring Hello Kitty.
Saban Brands has appointed Michael Bayer as its new senior vice president of business and legal affairs.
Bandai is planning to re-launch the ‘90s virtual pet toy Tamagotchi as a new multi-platform brand with new devices, lifestyle products and animated content.
Grinchmas is returning to Universal Studios Hollywood with “whobilation” throughout the theme park.
Paws, Inc. has tapped the consulting firm Philliou Partners to represent the Garfield brand to card-issuing banks outside of the U.S.
BRB Internacional is showcasing two of its new series this week at Asia TV Forum in Singapore.
Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
Entertainment industry executive Rich Frank has joined the board of directors for the child development television network BabyFirst.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Carnival Cruise Lines has partnered with Dr. Seuss Enterprises for Dr. Seuss-themed experiences aboard its fleet of 24 “fun ships.”
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