Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
Her Universe and Hot Topic are teaming to host a "geek couture" fashion show and design competition at Comic-Con.
The executive team at Pretty Ugly, creators of the Uglydoll brand, have announced a series of changes at the company.
U.K. production company Laughing Gravy Media has signed a five-year strategic relationship deal with Hoho Rights.
Jack Bauer is coming back to TV in the new event series “24: Live Another Day,” and IDW and Fox are preparing for his homecoming.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Guru Studio has appointed Monika Sharma in the newly created position of director of marketing.
Nicole Richie will bring her unfiltered sense of humor to a new VH1 reality series based on her tweets.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
CandyRific has added two new items in its line of Marvel Avengers novelty candy.
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