With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Pop culture apparel company Ripple Junction will create the first clothing line for Adult Swim’s animated series “Rick and Morty.”
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
TV personality Kelly Osbourne, in collaboration with Jupi Corp, will launch her first ready-to-wear collection this September on HSN.
d-Rights and Nelvana Enterprises have tapped Rising Star Games for the first-ever Beyblade game or Nintendo 3DS.
Warner Bros. has teamed up with artist Lauren Moshi for a stylish spin on some of its iconic characters.
Toys ‘R’ Us has added an exclusive range of do-it-yourself accessories designed by actress Victoria Justice to its Totally Me! brand.
Jivo Technology Ireland has launched a new line of rugged electronics accessories under the Bear Grylls brand.
The characters of Sanrio’s Mr. Men Little Miss brand are making a stop at the toy department of the Galeries Lafayette in Paris this month.
Dracco Spain has signed on to develop a range of candies and chocolates for Nottingham Forest’s “Sendokai Champions.”
Loudmouth has released a series of College Game Day pants in partnership with the NCAA.
The fourth installment of Universal Pictures Jurassic Park film franchise will be called Jurassic World.
Meyer is helping everyone become a Cake Boss, with a new line of bakeware created in partnership with Discovery Communications.
Zodiak Kids has appointed three new licensing agents in Scandinavia, Korea and South America for “Totally Spies!.”
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