With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Mask-arade has launched several new characters in its ranges of facemasks.
Twentieth Century Fox Consumer Products and a slew of major fashion brands have unveiled new collaborations featuring The Simpsons.
Maker Studios’ co-founder and former CEO Danny Zappin has asked a judge to delay a Tuesday vote on the sale of the YouTube network to Disney.
A range of characters from Lawless Entertainment’s client brands will be participating in the 2014 White House Easter Egg Roll this weekend
Viacom International Media Networks has signed a raft of third-party for its Nickelodeon kids' animation and live-action portfolio.
Wicked Cool Toys has been appointed as the worldwide master toy licensee for Paws, Inc.’s Garfield brand.
Hoho Rights has teamed with Immediate Media to launch a one-off magazine special featuring the CBeebies series “Cloudbabies.”
Lazy Oaf has launched a new of Garfield-branded apparel for men and women in a deal brokered by Bulldog Licensing.
Dentsu Entertainment will represent the Japanese comedy-adventure TV show “YO-Kai Watch” for broadcasting and merchandising in the Americas, announced the company yesterday.
Kaptiva Sports, which has been offering FC Barcelona soccer camps across the U.S. for seven years, will open the first FCBEscola soccer academy in the U.S.
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