It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Atlantyca Entertainment has unveiled the first product in the line of Geronimo Stilton beauty products, a perfume.
Hallmark is the latest licensee to jump on the Marvel’s Guardians of The Galaxy bandwagon with plans for stationery.
Nickelodeon is taking over New York City this week in the lead up to its 10th annual Worldwide Day of Play Saturday.
Endemol Worldwide Distribution has sold its series “Bananas in Pyjamas” to the online kids’ viewing platform Kidobi.
Synergy Licensing has signed the first licensing deal for the new design brand BuzzingBOTS with the mobile app licensee TextPride.
Nerd Corps Entertainment has had a flurry of licensing activity in Central and South America for Slugterra.
Atlantyca Entertainment and Moonscoop have announced new broadcast and home entertainment deals for their co-production, “Geronimo Stilton.”
will.i.am and The Coca-Cola Company collaborative brand Ekocycle has announced its latest sustainable product–men’s suits from H Brothers.
BRB Internacional is launching a licensing program in Spain and Portugal for the preschool series “The Hive.”
Saban Brands has extended its agreements with Nickelodeon and Bandai through 2016 for the Power Rangers franchise.
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