How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Disney has launched the new "Disney Moment" app for the Apple Watch.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Twentieth Century Fox Consumer Products has partnered with Global Experience Specialists to develop a touring exhibition based on the film Avatar.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards Thursday in London to celebrate the top collaborations from the past year.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
The Collegiate Licensing Company has partnered with Panini America to develop trading cards for CLC's nearly 200 partner institutions.
Warner Bros. Consumer Products EMEA and the National Basketball Association hosted their third Looney Tunes Jr. NBA clinic Monday at Imperial College, London.
Warner Bros Consumer Products is celebrating the success of Looney Tunes fashion collaborations around the world.
WWE has promoted Lisa Fox Lee to the newly created role of executive vice president of content.
Manchester United has tapped KamaGames as its official social casino games partner.
FremantleMedia has sold its culinary game show "My Mom Cooks Better Than Yours" to five broadcasters as NATPE Miami, taking place this week in Florida.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
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