With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Pop culture apparel company Ripple Junction will create the first clothing line for Adult Swim’s animated series “Rick and Morty.”
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
TV personality Kelly Osbourne, in collaboration with Jupi Corp, will launch her first ready-to-wear collection this September on HSN.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Temple Street Productions has named Jcorp as the Canadian apparel licensee for the tween drama “The Next Step.”
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
Bulldog Licensing has signed a new deal with Brand International for a line of Garfield-branded footwear and slippers in the U.K.
Reeder Brand Management will represent the brand of the late Chris Farley for licensing.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Carte Blanche Australia will launch its line of Moshi Monsters Moshlings plush next week following a 2013 licensing deal with Mind Candy late last year.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Her Universe and Hot Topic are teaming to host a "geek couture" fashion show and design competition at Comic-Con.
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