Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
Sanrio and Art You Grew Up With have launched a Mr. Men Little Miss pop-up shop at Selfridges in the U.K.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Paws, Inc. has appointed P&L Global Network to serve as the exclusive licensing agency for Garfield for Mexico and Chile.
Rainbow has teamed up with 90 Smyk stores in Poland to offer a Winx Club promotion.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
Endemol has invested $13 million in the social casino gaming company Plumbee, which creates free-to-play online and mobile games.
Studio 100’s CGI-animated series “Maya the Bee” will arrive in the U.K. on Tiny Pop Jan. 6.
PixFusion has launched a new multi-media experience for the Green Bay Packers, in a deal brokered by Big Tent Entertainment.
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