Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Warner Bros. Consumer Products EMEA is working with licensees and retailers to celebrate the synergy between its brands and sports.
Syfy, The Asylum and Earthbound have signed more than 20 partners for the global pop culture sensation, TV movie Sharknado.
This month, Discovery Communications is unveiling its new division–Discovery Consumer Products, which unites the company’s global licensing and merchandising businesses under one unit.
Desert racing organization Score International will make its Licensing Expo debut this week as part of the new Motorsports Café feature zone of the show.
Pretty Ugly, owner of the Uglydoll brand, is partnering with Chasing Fireflies for children’s costumes.
Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Toys ‘R’ Us is gearing up for summer movie season with toys, deals, digital content and events for the season’s anticipated kids’ blockbusters.
Adam West will be on hand to help launch Aristocrat’s new slot game Batman Classic TV Series Slot Game in Temecula, Calif., this Wednesday.
Atlantyca Entertainment has sold seasons one and two of its animated series “Geronimo Stilton” in Australia and New Zealand to Network 10.
The Santa Clara Stadium Authority has signed a multi-year venue partnership for the Levi’s Stadium with Feld Motor Sports' Monster Jam events.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.