With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Activision Publishing has developed a single- and multi-player singing video game based on the music competition series "The Voice."
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Southern department store Belk has debuted an exclusive collection from "Project Runway" season 12 winner Dom Streater.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Bright Star Characters has appointed Just Licensing Australia to represent its Popcorn the Bear brand for licensing in Australia and New Zealand.
Rubie’s Costume Company, under license from Nickelodeon, is planning a line of costumes inspired by the TV series “PAW Patrol.”
Bleacher Creatures is planning a brand-new line of DC Comics plush figures representing the greatest Super Heroes (and Super Villains) in the galaxy.
DC Thomson Consumer Products has announced new developments for its food brand, Maw Broon’s Kitchen, inspired by the matriarch of The Sunday Post weekly comic strip.
A 50th anniversary collector's edition Rudolph the Red-Nosed Reindeer DVD and Blu-ray will be in stores on Nov. 4.
DreamWorks Animation has tapped video game publisher Little Orbit for the “How to Train Your Dragon 2” video game.
D23, the official Disney fan club, is already busy planning the next D23 Expo, which will take place in Anaheim, Calif., Aug. 14–16, 2015.
Disney has teamed with Birds Eye frozen vegetables (owned by Pinnacle Foods) to encourage kids to eat more vegetables.
Atlantyca Entertainment has teamed with PTS for a range of new specialty plush dolls featuring the Geronimo Stilton classic brand.
Zodiak has granted the Ciwen Media Group exclusive distribution rights to more than 390 episodes of its animated programming.
FranceTV distribution has signed on to represent the Playmobil brand and the new TV series, “Super 4,” which is based on the toy brand.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
Amazon Studios has given the go-ahead for six more original series for its Prime Instant Video online streaming service.
Trigger Happy, the creators of the animated storytelling app “Toon Hero,” has launched a social network that will let users publish their creations faster.
DHX Media has acquired the fellow Canadian business Epitome’s group of companies, producer of the teen-drama series “Degrassi.”
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