The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
Throwboy has launched pop culture-inspired throw pillows with three YouTube creators–Joey Graceffa, Meghan Camarena (a.k.a. Strawburry17) and Matthew Santoro.
Nickelodeon has announced the finalists of its second annual writing program, which offers aspiring TV writers the chance to hone their skills at the kids' network.
Irreverent Internet sensation Grumpy Cat will be the first-ever cat to be immortalized as a wax figure at Madame Tussauds.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Nickelodeon's Dora will reunite with some of her old amigos including Boots and Backpack in three specials for “Dora and Friends: Into the City!”
Disney has launched the new Instagram account @MinnieStyle, showcasing the character's signature style and ongoing influence on the world of fashion.
Aurora World is spinning off the Pammee character from its YooHoo & Friends plush brand.
Canada's Studio Licensing has announced the acquisition of Canadian licensing rights to Emoji icons.
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