It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Independent television company, MarVista Entertainment, will distribute two Hallmark Channel original movies, “ When Sparks Fly” and “The Nine Lives of Christmas” this year.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Chevrolet will welcome soccer team Manchester United to Michigan for its debut match in the state this Saturday at University of Michigan in Ann Arbor.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
The Kardashian sisters, in collaboration with Jupi Corp, are planning a line of infant and toddler apparel that will debut exclusively at Babies ‘R’ Us.
Paramount Pictures and Gary Sanchez Productions are planning a theatrical re-release of an all-new cut of Anchorman 2.
SpongeBob SquarePants made his Milan Fashion Week debut this week in a new fashion range from Moschino.
Nickelodeon has picked up “Alvinn!!! and The Chipmunks” for more than 70 Nickelodeon channels internationally.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Genius Brands International has elected entertainment industry veteran Anthony Thomopoulos to its board of directors.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
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