Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Sanrio has launched a new character in the Mr. Men Little Miss franchise–Little Miss Hug.
PGS Entertainment has been appointed as the distribution partner for Method Animation and Morgen Studios’ new Playmobil-inspired series, “Super Four.”
Digital publisher Lion Forge Comics has released two new digital comic books based on 1980s TV shows.
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
Mumbai, India-based licensing company Dream Theatre has been named agent for Platinum Films’ Matt Hatter Chronicles property in the country.
Bravado has added two of Universal's recording artists to Brush Buddie’s lineup of singing toothbrushes.
Licensed Twitter property @iQuoteForHer will soon move from computer screens to products with the extension of the brand to women's apparel.
With pre-production in full swing, Lucasfilm has confirmed the release date for Star Wars: Episode VII as Dec. 18, 2015.
Nickelodeon has picked up 40 episodes of the game show “Go Viral” (working title) from Ryan Seacrest Productions.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
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