With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
LazyTown has partnered again with Castle Builders to release another installment in the LazyTown BooClips digital storybook app series.
For the first time, home entertainment titles from Fox International’s BabyTV channel are available at retail in China.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
Ankama’s TV series “DOFUS: Kerub’s Bazaar” (52x13), based on the popular online role-playing game, has been picked up in Italy by K2.
Twentieth Century Fox Consumer Products has unveiled the latest football club to join its soccer collaboration series–FC Barcelona.
Yoplait Go-Gurt yogurt is celebrating the new movie Disney's Muppets Most Wanted with an on-pack promotion from now through April.
Turner Broadcasting System International has acquired the second season of Endemol’s “Mr. Bean” animated TV series.
Fender and Major League Baseball are extending their partnership to include a line of team-themed electric guitars.
Gaumont Animation has appointed Giochi Preziosi as a master toy licensee for its Calimero brand.
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