Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Entertainment One Licensing has teamed with Rainbow Designs to bring Peppa Pig to the nursery sector.
Rovio Entertainment has tapped Imagine Exhibitions and Jack Rouse Associates to create a new Angry Birds-themed science exhibit.
Platinum Films has struck a three-season deal for “Matt Hatter Chronicles” with Cartoon Network in Asia.
Upper Deck and Pressman Film are joining forces to bring the cult franchise The Crow to fans in a new licensing program.
Sony Pictures and director Chris Columbus are working with some of the 1980’s most iconic video game brands for the upcoming animated film Pixels.
Viacom International Media Networks Asia is planning the first Nickelodeon-branded attraction in Asia.
HBO Global Licensing and VIP Partnerships have created a six-week online auction to allow fans to buy memorabilia from the series “Rome.”
LMI has brokered a new deal that will see Gascoigne Designs create reproduction furniture from Highclere Castle, where “Downton Abbey” is filmed.
Twentieth Century Fox Consumer Products and 3DBA are helping to cool down a resort in Jakarta, Indonesia, with an Ice Age-themed attraction.
Cupcake Digital and Discovery Communications have unveiled the second kids’ app in their ongoing collaboration, this time featuring Discovery Kids.
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