With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Production has begun on Sprout’s new original series “Floogals.”
Animal Planet’s non-profit initiative, R.O.A.R. (Reach Out. Act. Respond.), has launched its third annual matching campaign, 30 Days to R.O.A.R., to raise funds for seven participating partners.
Activision Publishing and hundreds of kids ushered in the launch of the video game “Skylanders SWAP Force” at the Toys ‘R’ Us Times Square.
JELC is showcasing its range of lifestyle properties at Brand Licensing Europe, while seeking opportunities across all brands.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
A new exhibition featuring items from the Walt Disney archives opened at the Museum of Science and Industry Wednesday in Chicago, Ill.
The Paper Island character Dinosaurus has joined the list of top brands taking part in Digital Giving’s new charity app “T-Shirt Booth.”
NBCUniversal Television Consumer Products has appointed Big Tent Entertainment to develop "The Biggest Loser" into a lifestyle brand.
Sina and NBA China have expanded their existing partnership to provide fans in China with unprecedented access to NBA content.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
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