An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
NATPE and the CEA presented the findings of the second part of their research study on second-screen usage among TV audiences at NATPE Monday.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
FremantleMedia has announced a ground-breaking partnership with search engine Google for live “American Idol” interactive experiences.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Just Promotions has teamed up with Australia’s National Rugby League to develop NRL mascot character meet-and-greets.
Studio 100 has appointed former BBC Worldwide executive Tom Reding to head its newly launched digital division in the role of digital director.
Go Speed International has tapped 360 Licensing to extend its Speedway Great Britain motorcycle racing brand.
babyGap has introduced a limited edition collection featuring Paddington Bear based on Peggy Fortnum’s original book illustrations.
Viacom International Media Networks has announced a raft of new deals for Nickelodeon animation franchises that span multiple countries.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
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