It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
U.K. company Coolabi Group has secured six new licenses for CBeebies' long-running animation series, “Clangers.”
A select group will get a chance to experience Cartoon Network Amazone in Bang Saray, Thailand before the park opens to the public.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Temple Street Productions has brought on Striker Entertainment as the worldwide (excluding Canada) licensing agent for its hit TV series "Orphan Black."
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Imira Entertainment has taken worldwide distribution rights (excluding Austria and China) for the live-action series "Austrian Tom Turbo" (188 x 26).
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
Professional skateboarding's Street League has inked a new deal to launch retail stores and branded products.
Arnold Schwarzenegger has joined forces with MusclePharm for a line of nutritional supplements.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Joy Tashjian Marketing Group has renewed two apparel licenses for a range of NBCUniversal TV series.
Loudmouth Golf has teamed up with TourMARK for a line of putter grips featuring its designs.
Dawn Taubin has joined DreamWorks Animation as chief marketing officer, after Anne Globe resigned last week.
General Media Communications, publisher of Penthouse, is planning its first adult nightclub under its Caligula brand.
Linkin Park and Hard Rock International have teamed for a new limited edition t-shirt series.
The watchmaker Bulova has become the official timekeeper of the English Premier League football club Manchester United.
Diesel has launched a new DC Comics Super Heroes intimate collection for men in Europe in collaboration with Warner Bros.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.