With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Zodiak Americas has re-branded its Zodiak USA division as Zodiak Los Angeles and appointed Tony Yates as CEO.
Rapper Wiz Khalifa has partnered with Spencer’s to develop an exclusive line of apparel and accessories called Yung Khalifa.
Zodiak Kids and its partner Cupcake Digital have released “Tickety Toc Bubble Time,” the first interactive app for the preschool series.
kaboom! Entertainment is bringing Echo Media’s "Toopy and Binoo” and Brain Power Studio’s “Fuzzy Tales” to DVD later this year.
Flying Bark Productions has appointed Merchantwise as the licensing and merchandising agent for the Blinky Bill brand in Australia.
Studio 100 will present a raft of new and returning kids’ series at MIPJunior and MIPCOM next week.
Sonic the Hedgehog will return to television in his first-ever CG-animated series, set to debut in fall 2014.
Ubisoft, publisher of games such as “Assassin’s Creed” and “Just Dance,” is bolstering its brand portfolio with the extension of the Rabbids franchise.
Giromax has released a new line of collectible Angry Birds stickers in the U.K. and Ireland.
Endemol has appointed new senior management in North America.
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