With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
The Japanese brand Rilakkuma will come to life at FAO Schwarz in New York City Oct. 11 as the brand makes its way to North America.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Mask-arade has unveiled its latest line of facemasks featuring the characters of "Mrs. Brown's Boys."
Activision Publishing has developed a single- and multi-player singing video game based on the music competition series "The Voice."
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Southern department store Belk has debuted an exclusive collection from "Project Runway" season 12 winner Dom Streater.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Netflix has called in the big guns for its first-ever original kids' series, with plans to debut “Turbo Fast” in partnership with DreamWorks Animation.
WWE has made a trio of promotions to guide the company through a series of strategic growth initiatives.
Nickelodeon has partnered with Village Roadshow Theme Parks to extend its family offering at the water park, Wet’n’Wild Sydney in Australia.
Asda and the Mrs. Brown’s Boys brand broke a Guinness World Record last week, with the unveiling of the biggest onesie in the world.
Big Tent Entertainment and the L.A.-based design studio Mighty Fine are planning a line of fan-created Domo apparel and accessories.
South Florida jeweler Mayors has teamed up with the state’s basketball team the Miami Heat, to create a line of jewelry for fans.
Walker Books has teamed up with Daredevil Development to create the first-ever app for Tilly and Friends.
Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
DHX Media’s “In the Night Garden” is the first brand to be confirmed for the new CBeebies Land area at the Alton Towers Resort in England.
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