It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Chevrolet will welcome soccer team Manchester United to Michigan for its debut match in the state this Saturday at University of Michigan in Ann Arbor.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
Walmart.com has acquired online shopping community and app Luvocracy.
Authentic Brands Group has finalized the purchase of certain assets of Collective Licensing International, Lifestyle Brands Corporation and Collective Brands Cooperatief U.A. from Payless Holdings.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Construction equipment company JCB is taking center stage in Germany with the unveiling of two giant sculptures of JCB toys in the city of Fuerth.
Ellen DeGeneres has teamed up with J. Christopher Burch, founder of C. Wonder and chief executive officer of Burch Creative Capital, to create a new lifestyle brand.
Iconic British bear Paddington has joined forces with U.K. bakery brand Warburtons to promote Paddington’s upcoming feature film.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Marvel Comics has announced an all-new era for the God of Thunder with a brand-new comic book series featuring a female Thor.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
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