With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Korean animation studio Tuba n Co. has appointed Kaynak Licensing Co. to bring its brands to Turkey.
The National Basketball Association has launched a new website in Canada designed to help kids and parents find places to play b-ball.
As season six of “Sons of Anarchy” readies for its Sept. 10 premiere, novelty retailer Spencer’s is bringing fans a full range of gear.
Universal Partnerships & Licensing and Stride Rite have teamed up for a new toddler shoe featuring Curious George.
Many of American’s favorite TV shows are also successful licensed brands, included the No. 1 show “The Big Bang Theory.”
The National Football Association teamed up with its licensee Junk Food Clothing for a runway show at New York Fashion Week last week.
Gamers can re-live the glory days of one of the Las Vegas Strip's most fabled casinos with a new Facebook game.
Pyramid America has expanded its agreement with Bravado to add to its range of Beatles and Yellow Submarine products.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
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