It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
The producers of “Thunderbirds are Go” have released an exclusive image from the production of the brand-new series “Tracy Island.”
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
9 Story Entertainment has finalized its acquisition of CCI Kids, the family content division of CCI Entertainment.
WWE has appointed Michele Martell as vice president of kids’ entertainment.
Viacom International Media Networks will present two new Nickelodeon kids’ shows this fall at MIPCOM.
Duncan Toys Company and Walt Disney Parks and Resorts have entered into a long-term strategic alliance.
Sony Pictures Consumer Products has created a mobile game for The Mortal Instruments: City of Bones.
Saban Brand’s programming block on The CW, Vortexx, will launch a new lineup Saturday with three new shows.
Endemol North America has hired two new franchise managers to expand its brands in the region.
Independent music publisher Imagem Music Group has tapped Redan Alchemyto license music and lyrics from its portfolio.
Saban Brands has tapped Signorelli for a line of Paul Frank women's and junior’s fashion tops in the U.S.
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