Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Atlantyca Entertainment and So.di.co. have launched a line of children’s beauty products based on Geronimo Stilton.
Nickelodeon & Viacom Consumer Products has unveiled its range of MTV headwear with American athletic brand Starter Black Label.
Big Tent Entertainment has signed a long-term deal with HNJ jewelry to create jewelry featuring Domo.
Following its debut appearance at Brand Licensing Europe last month, Outfit7 has signed a series of deals for Talking Tom and Talking Friends.
ABC Studios and Firefly Brand Management are looking to bring the drama "Scandal" to life beyond the TV screen.
Atlantyca Entertainment’s licensing partner BRB Internacional has inked a new deal with Librodivo for a line of Geronimo Stilton board games.
HSN and Univision Communications have launched a shopping service targeted to Hispanic costumers.
Warner Bros. Consumer Products EMEA is marking the growth of its licensing business in the Middle East at the Dubai Brand Licensing Fair.
The eighth edition of the Experience Hendrix Tour is set to launch March 2014, sponsored by Realta Entertainment’s “BandFuse: Rock Legends” video game.
C3 Entertainment has tapped Bondis Entertainment in Argentina to produce a new live “Three Stooges Stage Show.”
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