The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
Disney Store is gearing up for Force Friday on Sept. 4, the global release date for product from the upcoming film Star Wars: The Force Awakens.
Ink Global has unveiled a new animated television property, "The Mojicons," inspired by the modern digital world.
Sophia Jansson, creative director of Moomin Characters, will give the keynote address at Brand Licensing Europe's Licensing Academy Oct. 14.
More than 3,000 retail locations in the U.S. alone opened at midnight Friday to celebrate the release of Star Wars: The Force Awakens products.
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year joint venture for National Geographic Channels.
Scooby-Doo and the gang are hitting the road to visit eight U.S. cities this Halloween season as part of the LEGO Scooby-Doo Mystery Tour.
Ubisoft has launched a new platform for fans of its "Assassin's Creed" franchise called the Assassin’s Creed Council.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Disney Publishing Worldwide has launched the new property Disney Star Darlings featuring 12 girls who encourage tweens to celebrate their individuality and make positive choices.
Knockout Licensing has expanded the licensing program for Boo, The World’s Cutest Dog to include dog accessories and lottery tickets.
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