It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Viacom International Media Networks has announced plans to launch MTV in Brazil this October.
TV host and author Wendy Williams has launched a wig line in collaboration with Specialty Commerce Direct.
Fox Consumer Products has confirmed reports of plans for The Simpsons LEGO building sets.
Blitz Games has released the first in a series of character apps co-produced with DreamWorks.
Disney hosted its bi-annual fan event, D23, this past weekend in Anaheim, Calif., with a full schedule of events.
Disney Junior’s Doc McStuffins is hitting the road in a health-focused Doc Mobile tour that will travel to 20 U.S. cities.
A2 Entertainment has appointed V.I.P. Entertainment & Merchandising to represent its series “Stan Lee’s Mighty 7.”
KISS and the Arena Football League have announced plans to bring football back to LA with a new expansion team, the LA KISS.
Nickelodeon is celebrating its 10th annual Worldwide Day of Play with a live event in Brooklyn's Prospect Park.
Zak Designs is bringing the magic of Disney’s Sophia the First to every meal with a new line of dinnerware.
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