With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Marvel Entertainment has expanded its partnership with Rubie’s Costume Company to develop a line of Marvel costumes for the U.S. and Canada.
Viacom International Media Networks is expanding its coverage across CEE and has signed a slew of new international broadcast deals.
Feld Entertainment has expanded its Monster Jam licensing program with the signing of five new toy partners.
Nickelodeon and Clear Channel Media and Entertainment have launched the network’s first-ever radio station-Nick Radio.
FunnyFlux Entertainment in South Korea, QianQi Animation in China and Little Airplane Productions in the U.S. have teamed up to debut “Super Wings!.”
SeaWorld Parks & Entertainment continues to makes waves on the small screen.
A new collection of more than 150 products for the Bollywood superhero film Krrish 3 launched Tuesday in Mumbai, India.
Zodiak Kids is set to rock the world with the launch of its new girls’ series ‘Lolirock.’
American Greeting Properties has partnered with Card.com for prepaid debit cards in the U.S. featuring the classic Care Bears brand.
Peanuts Worldwide is partnering with Normaal Animation and Télévisions to create 500 all new animated shorts based on the Peanuts comic strip and characters by Charles M. Schulz.
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