With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Pop culture apparel company Ripple Junction will create the first clothing line for Adult Swim’s animated series “Rick and Morty.”
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
TV personality Kelly Osbourne, in collaboration with Jupi Corp, will launch her first ready-to-wear collection this September on HSN.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
Cartoon Network Enterprises has added seven new apparel and accessories partners for Adventure Time.
Viacom International Media Networks South has appointed Victor Mourão as general manager of VIMN Portugal.
The Walt Disney Company, and Netflix will film the upcoming four-part Marvel live-action television series in New York.
Useful Home Products is planning a line of homewares inspired by the ABC cooking show “The Chew.”
Licensing agency Brandgenuity has signed six new licensees for the History channel’s Dark Ages drama “Vikings.”
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Cupcake Digital has acquired fellow digital licensee Zuuka, creators of iStoryTime.
Warner Bros. Consumer Products has teamed with CafePress to create an extensive collection of Veronica Mars fan-designed merchandise.
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