It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
The producers of “Thunderbirds are Go” have released an exclusive image from the production of the brand-new series “Tracy Island.”
The Portuguese version of Rainbow’s Winx Club magazine is celebrating its 100th issue this month with Winx cruise giveaway.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
Licensing Expo has announced plans to add a 5,000-square-foot motorsports-themed feature area in 2014.
Platinum Films has appointed Haven Licensing to represent its boys’ adventure series, “Matt Hatter Chronicles” in Australia and New Zealand.
Southern Star Entertainment is changing its name to Endemol Australia.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
This year’s “Doctor Who” Christmas special will mark the end of the Eleventh Doctor, as Matt Smith is replaced by Peter Capaldi.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
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