It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Big Tent Entertainment has signed two new long-term deals that will bring its Domo character to electronics cases and puzzles.
Warner Bros. Consumer Products has unveiled two new collaborations for Looney Tunes in the U.K. and the U.S.
Millimages assigned Kaynak Licensing to represent French character property Mouk in the Turkish territory as its exclusive agent.
Big Tent Entertainment has signed two new deals for costumes and apparel featuring the Internet meme Domo.
Nickelodeon has greenlit a 20-episode second season of “Sanjay and Craig.”
Aadarsh has been tapped to represent the Swedish TV series “Heroes of the City” in India for merchandising and publishing.
WWE has teamed up with American Greetings for a range of social expressions products that will launch in June 2014.
Twin Cities Public Television has received a $2.7 million grant from the National Science Foundation to create a third season of the PBS show, “SciGirls.”
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
Beginning in spring 2014, Walker Books will group all its media-related and media-inspired under the new imprint Walker Entertainment.
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