It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
Advanstar Licensing, organizers of Licensing Expo, announced today that AwesomenessTV will exhibit at Licensing Expo 2015 for the first time.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Independent television company, MarVista Entertainment, will distribute two Hallmark Channel original movies, “ When Sparks Fly” and “The Nine Lives of Christmas” this year.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
SpongeBob SquarePants is set to star in a series of animated emoticon digital stickers on the mobile texting platform “WeChat.”
Centerstage Brands International has tapped Univision Communications to license the late Latin American movie star Pedro Infante in the U.S.
Stan Lee’s Kids Universe has teamed up with Storypanda Digital Publishing to create interactive storybook apps.
The Madame Alexander Doll Company has unveiled several new collaborations Gone with the Wind, The Wizard of Oz and Isaac Mizrahi.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
NBCUniversal has named Nidia Caceros Kilde as vice president of communications.
Giromax has released a new collection of 208 stickers inspired by Namco Bandai’s TV series “Pac-Man and the Ghostly Adventures.”
Viacom International Media Networks has signed a multi-platform content deal with Polish broadcaster TV Puls for Nickelodeon programming.
Toy company Spin Master has released a new mobile game for its TV series “Tenkai Knights.”
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