With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Sony Pictures Animation is promoting Cloudy with a Chance of Meatballs 2 with two themed food trucks that will travel the U.S.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
The Cartoon Network waterpark being built in Thailand reached a construction milestone Monday.
The Trump Organization has promoted Amy Steinfeldt to manager of global licensing.
Coty has announced that Rimmel London is planning a capsule makeup collection with British pop star Rita Ora.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
Zodiak Kids has signed a series of new partners for the Mister Maker brand in the U.K.
Big Tent has promoted Sondra Seecharan to manager of creative and product development and added Justina Tang in the role of marketing associate.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
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