It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Imira Entertainment has taken worldwide distribution rights (excluding Austria and China) for the live-action series "Austrian Tom Turbo" (188 x 26).
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
ThinkGeek will debut The Wand Company's latest Universal Remote Control–a Star Trek: The Original Series Phaser universal remote control at San Diego Comic-Con this week.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Studio 100 International, the international licensing and merchandising division of Studio 100 Group, has secured a new licensing agent for the Israel territory.
Silvergate Media is developing a brand-new, live theater show for its preschool adventure property Octonauts, in conjunction with production company Fiery Light.
In a move to increase its scripted business and its Nordic footprint, FremantleMedia has acquired a majority stake in Miso Film.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
41 Entertainment has signed a range of new broadcast deals with Disney in Europe and the U.S. for “Pac-Man and the Ghostly Adventures.”
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Nickelodeon has teamed up with Sprayground for the graffiti-inspired fashion brand’s first-ever brand collaboration with an animated character.
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