Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
DQ Entertainment has signed a slew of distribution deals for its kids’ shows including “The Jungle Book,” “Robin Hood” and “Peter Pan.”
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
The Carte Blanche Group has signed a major publishing deal for its Tatty Teddy & My Blue Nose Friends brand with Autumn Group.
Studio 100 International, the international licensing and merchandising division of Studio 100 Group, has secured a new licensing agent for the Israel territory.
Silvergate Media is developing a brand-new, live theater show for its preschool adventure property Octonauts, in conjunction with production company Fiery Light.
In a move to increase its scripted business and its Nordic footprint, FremantleMedia has acquired a majority stake in Miso Film.
The National Football League has tapped lifestyle brand Tommy Bahama to create an officially licensed collection of premium apparel.
Rudolph the Red-Nosed Reindeer has added another new licensee as it gears up for the 50th anniversary in 2014.
Sanrio and Sourcebooks have teamed up to create a new personalized children’s book series featuring Hello Kitty.
The Union of European Football Associations has launched the tender process to select licensees for collectibles for several upcoming competitions.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.