It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
U.K. fashion label Drop Dead has created a capsule collection featuring Itchy & Scratchy of “The Simpsons” fame.
Life Like Touring, which develops children’s live entertainment, has appointed Antonio Huab as vice president, Asia-Pacific and the Middle East.
Ink has appointed Simba Dickie as the master toy licensee for the award-winning Russian animated series “Masha and the Bear.”
Brand Squared Licensing, a division of communications and marketing firm Peppercomm, has added four new brands to its roster.
Licensees and retailers are preparing for the next Marvel tentpole film event, Marvel’s Guardians of the Galaxy, which will premiere Aug. 1.
Big Tent Entertainment has appointed Coolabi as Domo's licensing agent in the U.K. and Ireland.
Bulldog Licensing has added new licensing for the CBBC teen fantasy series “Wolfblood.”
Germany’s Super RTL and Spain’s Atresmedia Televisión have pre-bought two seasons of the upcoming series “Alvinnn!!! and The Chipmunks.”
SEGA is updating its phenomenallysuccessful Sonic the Hedgehog character for a new generation of gamers.
Entertainment One Licensing has unveiled its plans to expand its teen pop culture property So So Happy.
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