Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
DHX Media has signed a new seven-year broadcast deal with CBeebies for “In the Night Garden.”
Just Promotions has renewed its contract with Hit Entertainment for Thomas & Friends live events in Australia and New Zealand.
Mask-arade is planning lines of face masks and life-size standees for two more of Britain’s hottest new musical acts.
Licensing agency Knockout Licensing has brokered a deal on behalf of the Downton Abbey licensing program with The Republic of Tea.
WWE Studios and Film Roman are pairing to co-produce a series of animated webisodes.
Spin Master has entered retail with its Tenkai Knights construction range.
China Education Television has tapped Bill Teitelbaum to serve as its U.S. representative for educational media projects in China.
Sprout has announced plans to add the new recurring segment “Dial Darryl” to its preschool series, “The Sunny Side Up Show.”
Nickelodeon and the Changi Airport Group in Singapore have launched a SpongeBob SquarePants-themed Christmas experience.
Genius Brands International and A Squared Entertainment have merged to form an IP and multimedia content creation and distribution company.
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