It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Razor USA is teaming up with Scarab Entertainment for mobile, social and console video games based on the scooter brand.
Cartoon Network has teamed up to launch a new branded railway experience in Taiwan.
Konami has signed a deal to bring Argentinian Football Association teams to its “Pro Evolution Soccer” video game.
9 Story Entertainment has finalized its acquisition of CCI Kids, the family content division of CCI Entertainment.
WWE has appointed Michele Martell as vice president of kids’ entertainment.
Viacom International Media Networks will present two new Nickelodeon kids’ shows this fall at MIPCOM.
Duncan Toys Company and Walt Disney Parks and Resorts have entered into a long-term strategic alliance.
Sony Pictures Consumer Products has created a mobile game for The Mortal Instruments: City of Bones.
Saban Brand’s programming block on The CW, Vortexx, will launch a new lineup Saturday with three new shows.
Endemol North America has hired two new franchise managers to expand its brands in the region.
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