Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
FremantleMedia Kids & Family Entertainment EVP and GM Rick Glankler has unveiled a new structure for KFE’s Consumer Products division.
Licensing agency Parham Santana has secured two new publishing deals for PBS Kids with Mudpuppy and Downtown Bookworks.
Warner Bros Consumer Products has lined up an array of Father’s Day products inspired by DC Comics characters.
Rocket Licensing has tapped C&M Licensing to develop a range of Q Pootle 5 apparel in the U.K. and Ireland.
Shout! Factory, in collaboration with Hasbro Studios, is planning a slew of home entertainment releases for the “Transformers."
Cartoon Network Enterprises has teamed with Looney Labs to create Cartoon Network-themed versions of the Fluxx card game.
Warner Bros. Consumer Products EMEA is working with licensees and retailers to celebrate the synergy between its brands and sports.
Syfy, The Asylum and Earthbound have signed more than 20 partners for the global pop culture sensation, TV movie Sharknado.
This month, Discovery Communications is unveiling its new division–Discovery Consumer Products, which unites the company’s global licensing and merchandising businesses under one unit.
Desert racing organization Score International will make its Licensing Expo debut this week as part of the new Motorsports Café feature zone of the show.
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