With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
In the run up to Miffy’s 60th anniversary in 2015, Mercis has signed new apparel partnerships for the character in Italy and Israel.
Dan Amos explains Tinderbox’s philosophy, talks about its successes and reveals why it is only interested in properties that originate in the digital space.
With Licensing Expo 2014 just around the corner, several big names and big stars are slated to take center stage at the industry’s most important event.
Peanuts Worldwide has signed Just Play as its master toy licensee in the U.S. and Canada.
Ludorom has teamed up with Life Like Touring for the first-ever U.S. stage show, "Chuggington Live! The Great Rescue Adventure."
Cupcake Digital and DHX Media have launched the new “Yo Gabba Gabba! Music is Awesome!” app.
DreamWorks Animation and children’s housewares brand Land of Nod are partnering for a brand new program that will feature DWA’s Little Golden Books characters.
Playmates Toys is planning a new line inspired by the upcoming Teenage Mutant Ninja Turtles film.
DC Thomson Consumer Products has teamed with pet accessories specialist Rupert’s Pet Shop for a range of Dennis the Menace and Gnasher dog toys.
Hasbro Studios, in conjunction with PlayDate Digital, has released its first-ever storybook interactive app for young fans.
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