With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
Puffin has joined PopJam, Mind Candy's social community for kids, as the platform's first major publishing partner.
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
VIMN re-launched the youth entertainment channel MTV in Russia Tuesday as a fully owned and operated Viacom channel.
WWE is seeing a lot of action outside of the ring with a new range of electronics and accessories and its first-ever collectible statues.
Giromax has released a new line of collectible Angry Birds stickers in the U.K. and Ireland.
Sesame Workshop and CBeebies are joining forces for the new children’s series, “The Furchester,” featuring Sesame Street Muppets.
Zodiak Kids has announced pre-sales for its new 3D, animated preschool show “Zack & Quack.”
Saban’s “Power Rangers Megaforce” is celebrating the Halloween season with a variety of activities throughout the month including safety videos, events and appearances.
JELC is bringing one of its newest clients, the girls’ crafting property iDoo-B-Doo, to Brand Licensing Europe this week.
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