It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Imira Entertainment has taken worldwide distribution rights (excluding Austria and China) for the live-action series "Austrian Tom Turbo" (188 x 26).
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
ThinkGeek will debut The Wand Company's latest Universal Remote Control–a Star Trek: The Original Series Phaser universal remote control at San Diego Comic-Con this week.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
NBCUniversal is continuing to build on the success of its hit animated film Despicable Me 2 at retail.
Nottingham Forest has appointed Planeta Editorial to develop a range of Spanish titles for its Sendokai Champions brand worldwide.
Dentsu Entertainment has announced plans to adapt “The Little Battlers eXperience” for broadcast in the Americas.
HIT Entertainment and iStoryTime have launched the new digital storybook app, “Mike the Knight: Storybook Treasury.”
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Temple Street Productions has named Jcorp as the Canadian apparel licensee for the tween drama “The Next Step.”
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
AMC has tapped Sony DADC to launch and manage a new e-commerce site for "The Walking Dead" zombie drama.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
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