With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
The Japanese brand Rilakkuma will come to life at FAO Schwarz in New York City Oct. 11 as the brand makes its way to North America.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Mask-arade has unveiled its latest line of facemasks featuring the characters of "Mrs. Brown's Boys."
Activision Publishing has developed a single- and multi-player singing video game based on the music competition series "The Voice."
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Southern department store Belk has debuted an exclusive collection from "Project Runway" season 12 winner Dom Streater.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Gamers can re-live the glory days of one of the Las Vegas Strip's most fabled casinos with a new Facebook game.
Pyramid America has expanded its agreement with Bravado to add to its range of Beatles and Yellow Submarine products.
Dove Trading has launched the latest in its line of Hello Kitty mobile phones, created in partnership with Sanrio.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Penguin's new kids’ series “Puffin Rock” has been picked up by Nick Jr. in the U.K. and RTÉjr in Ireland.
Children’s media company Yummico has teamed up with New York’s WNET to develop a public media project focused on nutrition.
CreaCon Group has appointed 20TOO to represent its preschool series “City of Friends” in the Middle East.
Rainbow will debut its new kids’ series, “Royal Academy,” this weekend at MIPJunior in Cannes, France.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
Beanstalk’s Tinderbox, the newly formed digital subdivision of the global brand licensing agency, is closing deals for its initial roster of clients.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.