With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Zodiak Kids has partnered with Live Nation to develop a live theater show for the Mister Maker brand that will tour Australia and New Zealand.
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
HIT Entertainment, a subsidiary of Mattel, has appointed Lappset to design and build branded activity attractions for its top brands.
Famous Stars and Straps and Fox Consumer Products will produce a limited edition collaboration featuring original artwork from Fox’s TV show “Family Guy.”
Feld Motor Sports' Monster Jam has partnered with a number of new Australia-based licensees in preparation for a multi-city Monster Jam tour of Australia and New Zealand.
Interactive entertainment company Outfit7 Limited has renewed its agreement with Dragon-i for its Talking Tom and Friends brand for an additional year.
Viz Media has acquired TV, DVD/Bluray, video-on-demand and merchandising rights to the TV series “Terraformars” for Europe.
Netflix and 41 Entertainment have teamed up to create "Kong–King of the Apes," an original animated TV series for kids.
Zodiak Kids has sold Novel Entertainment’s animated children’s TV series “Horrid Henry” to Cartoon Network in Asia Pacific.
Broadcasters in Finland are cozying up to Nickelodeon’s kids’ content.
Sanrio is expanding its Major League Baseball-themed Hello Kitty collection for the 2014 baseball season to highlight all 30 MLB teams.
In addition to celebrating Hello Kitty’s 40th anniversary, Team! Licensing has added a number of new partners for the Sanrio brand in G/A/S.
Pop culture brand Tokidoki has teamed up with Major League Baseball Properties for a co-branded product line.
Sony has signed a new multi-year deal with gaming company IGT to develop its Wheel of Fortune slot machines for mobile and online.
Disney Junior has signed a new a new broadcast distribution agreement for Saban Brands’ “Julius Jr.” in Italy.
Sears Holdings has introduced a summer 2014 women's collection from musician and “The Voice” co-host Adam Levine.
Subscription e-commerce site JustFab has launched a new women’s shoe and handbag collection from Latin superstar Paulina Rubio.
Warner Bros. and DC Entertainment are getting ready for Easter with holiday-inspired items featuring Scooby-Doo, Superman and Batman.
Macy’s is bringing back its American Icons campaign for a second year featuring fashion from big-name brands, events and a charity partnership.
Harley-Davidson and Marvel Entertainment are holding a contest to find the star of a brand-new digital franchise.
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