With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
The series finale of AMC’s “Breaking Bad” aired Sunday, but fans of the show can still get their fix with themed offerings in New Mexico.
Planeta Junior has signed on to represent BondiBand in the EMEA territories for broadcasting, licensing and merchandising.
Sony Pictures Television has partnered with graphic designer Ty Mattson to create a series of Breaking Bad screen prints.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
Kratt Brothers Company and 9 Story Entertainment have named Wicked Cool Toys as master toy licensee for "Wild Kratts.”
Nerd Corps Entertainment has begun production on the first-ever Slugterra TV movie, Slugterra: Ghoul from Beyond, as licensing activity for the brand picks up speed worldwide.
Rainbow and its first television partner, RAI, sponsored a 10th Anniversary celebration for the popular girl’s franchise, Winx Club.
DreamWorks Classics is expanding the international licensing program for the character Where’s Wally?.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.