It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Chevrolet will welcome soccer team Manchester United to Michigan for its debut match in the state this Saturday at University of Michigan in Ann Arbor.
Sanrio sponsored High Tea events at the Langham Hotel in Melbourne during the July school holidays, in a deal brokered by Haven Licensing.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
Walmart.com has acquired online shopping community and app Luvocracy.
Authentic Brands Group has finalized the purchase of certain assets of Collective Licensing International, Lifestyle Brands Corporation and Collective Brands Cooperatief U.A. from Payless Holdings.
IMG, through its licensing affiliate CLC, announced its extended partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust.
Authentic Brands Group and MyBrandEmail have launched a new branded e-mail service featuring the Elvis Presley brand.
The Kardashian sisters, in collaboration with Jupi Corp, are planning a line of infant and toddler apparel that will debut exclusively at Babies ‘R’ Us.
Paramount Pictures and Gary Sanchez Productions are planning a theatrical re-release of an all-new cut of Anchorman 2.
SpongeBob SquarePants made his Milan Fashion Week debut this week in a new fashion range from Moschino.
Nickelodeon has picked up “Alvinn!!! and The Chipmunks” for more than 70 Nickelodeon channels internationally.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Genius Brands International has elected entertainment industry veteran Anthony Thomopoulos to its board of directors.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.