It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Singer and fashion entrepreneur Gwen Stefani has launched a new accessories label, gx by Gwen Stefani, on the subscription fashion website ShoeDazzle.
Footwear company Keds and singer-songwriter Taylor Swift have unveiled their new spring collaboration.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Nickelodeon is planning a new live awards show–Kids' Choice Sports 2014.
FremantleMedia International has teamed with director and writer Roland Joffé to create a TV series based The Hunchback of Notre Dame.
World-renowned brands such as a Doctor Who, Star Trek and Dr. Seuss will be on display at Licensing Expo 2014.
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