With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
NFL Players Inc. and Stylinity, a social commerce platform, announced a licensing agreement that will allow NFL players to share their fashion on social media.
Big Tent Entertainment and Coveroo will feature internet star Domo on smart phones and tablet covers featuring top professional sports teams.
JELC was appointed to expand and manage an international licensing program for the U.K.-based greeting card and gift line The Wisdom of Kids.
New Era is adding 10 to 12 racecard drivers to its NASCAR licensed hat line starting in September.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
Marvel has teamed up with Hero Ventures to create a traveling experience that will feature dozens of Marvel Super Heroes.
Following its acquisition of the majority stake in Wombles , Dramatico Entertainment is planning a multi-platform brand re-launch.
As ABC’s “Dancing With the Stars” enters its 17th season, Stila Cosmetics has launched a line of makeup inspired by the show.
Coolabi has announced plans for a second season of the hit preschool series “Poppy Cat.”
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