Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
Wizards of the Coast and game developer DeNA have launched the first-ever Dungeons & Dragons mobile game, “Arena of War.”
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Time Warner Cable has added distribution of the 24-hour preschool network Sprout to additional major markets.
Nerd Corps Entertainment has partnered with Ciwen Media Group to bring the Slugterra brand to China.
Viacom International Media Networks and Twitter have inked to feature the beauty brand Essence in a Twitter Amplify campaign.
The British media company UKTV is entering the world of licensing in a new partnership with Evolution Europe and Rizon Studios Creative.
Nickelodeon U.K. has picked up Rainbow’s girls’ series “Mia and me” for broadcast in the U.K. and Ireland.
ABC and Disney Publishing Worldwide have released the new book Shark Tank: Jump Start Your Business.
Global Pursuit has signed a retail agreement with Galeries Lafayette China to introduce Uglydoll-branded merchandise at its store in Beijing.
Brands with Influence added two new licensees for “Woolly and Tig” at Brand Licensing Europe in October.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.