An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Penguin has signed on to develop publishing programs for two preschool series–the upcoming CBeebies show "Hey Duggee" and DHX Brands' "Ella the Elephant."
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
The joint venture between 21st Century Fox's Shine Group and Apollo Global Management's Endemol and Core Media Group has launched.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Sakar International has launched a new line of electronics accessories that pay homage to some of the biggest names in the music business.
Aadarsh has tapped independent licensing agency Bruno Productions to represent its preschool brand Purple Turtle in the Netherlands.
Kidz Bop is teaming with Universal Studios Hollywood to launch its 25th album today with a national contest to celebrate the upcoming Despicable Me ride.
Aardash continues to add to the roster of regional agents for its publishing and educational brand Purple Turtle.
Apparel company TVMania U.K. is planning a new clothing range for Mattel’s superhero brand Max Steel.
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
Coolabi has picked Character Options to be the master toy partner for its upcoming remake of the classic British animated series “Clangers.”
Bare Tree Media, the master digital licensee for Paws Inc.’s Garfield brand, has teamed up with MyBrandEmail to launch a Garfield-branded e-mail service.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
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