The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Mattel and its preschool entertainment arm HIT Entertainment have teamed with 9 Story Media Group to reboot the preschool brands "Barney & Friends" and "Angelina Ballerina."
In honor the 15th anniversary of the classic character Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Cartoon Network has lined up five new hard line partners for its animated series "Steven Universe," including Funko, Just Toys and Toy Factory.
Just in time for Halloween, Warner Bros. Consumer Products has partnered with Rubie’s Costume Co., PPW Toys and ICup to introduce new adult, kids' and pet costumes.
The animated series "Masha and the Bear" will take the stage in cities across Italy beginning this month.
Retail marketing company TCC has partnered with the WWRD Group to launch a range of kitchen products featuring celebrity chef Gordon Ramsay.
LEGO has unveiled its first-ever "Doctor Who" construction set.
To build on the premiere of its new preschool superhero series "PJ Masks," eOne is planning comprehensive digital strategy.
Bassett Furniture has extended its partnership with HGTV through 2019.
Cartoon Network Studios is showcasing two upcoming series at MIPCOM–the original company "We Bare Bears" and the upcoming rebooted "Powerpuff Girls."
Saban Brands and Crayola have entered a new global partnership to produce a coloring and activity line of Power Rangers products.
Bulldog Licensing has tapped Roy Lowe and Sons for a new range of socks featuring the cartoon cat Garfield.
Nickelodeon & Viacom Consumer Products has signed a number of new deals for its two most popular preschool series, "Paw Patrol" and “Dora and Friends.”
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Kids' cross-platform network BatteryPOP has finalized its first strategic brand partnerships with Major League Soccer, HarperCollins Children’s and Vevo.
CITV has greenlit an additional 13 episodes of Platinum Films' “Matt Hatter Chronicles.”
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
“Breaking Bad” characters Walter White and Jesse Pinkman are the top-selling licensed masks of the third quarter for Mask-arade.
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