Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Cartoon Network is bringing its second-screen mobile app, “CN Watch and Play,” to several markets across Asia Pacific.
The Jim Henson Company has partnered with children’s app developer PlayTales to create an app for “Fraggle Rock.”
C3 Entertainment has signed a deal with Star Cutouts for The Three Stooges-branded cutouts and face masks.
41 Entertainment and Lisle International, have unveiled plans for the debut of “Pac-Man and the Ghostly Adventures in the U.K.
DreamWorks Animation has added more cast for its upcoming feature, B.O.O.: Bureau of Otherwordly Operations.
The Destination Star Trek live event is heading at warp speed toward Germany, under license from CBS Consumer Products.
The Joester Loria Group has added two new partners to the licensing program for the Disney Jr. preschool series, “The Hive.”
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
The Winterthur Museum Garden & Library in Delaware will play host to Downton’s Abbey’s Crawleys, or a least some of their clothes, in 2014 and 2015.
BBC Worldwide U.K. has appointed Golden Bear Toys as the master toy partner for the first-ever range of CBeebies toys.
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