Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Building on the momentum from the launch of The Avengers franchise, Marvel is planning a robust licensing program for the highly anticipated sequel, The Avengers: Age of Ultron.
Entertainment One Licensing is expanding Peppa Pig in the U.S. with the addition of five new licensing partners in the soft goods category.
Spreadshirt has teamed with Marvel Entertainment to offer print-on-demand, customizable merchandise for its characters in the U.K.
Cosgrove Hall Fitzpatrick Entertainment has partnered with the U.K. children’s website iChild to promote its preschool cartoon series “Pip Ahoy!.”
Artesian chocolatier Sweet! Hollywood has teamed up with several licensees for a series of chocolate bars to be released in July.
Atlantyca Entertainment has teamed with Millennium Entertainment International of Singapore to produce live shows based on the Geronimo Stilton brand in Asia Pacific and the Middle East.
Studio 100 International has teamed with the Australian Post to promote its animated series “Blinky Bill.”
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
Atlantyca Entertainment has signed a deal with Italian transportation company Italo and New Shipping Travelers to promote its animated series “Geronimo Stilton.”
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