The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Legendary rockers AC/DC have added a number of new licensing partnerships around the world that extend the band’s global brand appeal.
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
U.S. wine company Delicato Family Vineyards has released the eighth edition of its Elvis the King of Rock N’ Roll Cabernet Sauvignon.
The Walt Disney Company will unveil a new initiative this morning at an event at the Intrepid Sea, Air & Space Museum in New York City.
Mask-arade has released a new line of Arsenal Football Club facemasks featuring six top players from the team.
Breakthrough Entertainment has completed a number of sales for its lineup of kids’ TV series in Asia.
Nickelodeon has launched the "Nick Jr." app for the iPad, a new branded platform featuring the network's preschool characters and shows.
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
Entertainer Rihanna has been named as a global ambassador and women’s creative director for Puma.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Card.com has unveiled a new line of pre-paid MasterCards featuring Paddington in the U.S.
American Greetings Properties is collaborating with Spanish fashion designer Krizia Robustella for a collection of Care Bears apparel.
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