Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Nickelodeon has signed to bring Random House’s first book-to-screen TV series “Wanda and the Alien” to Nickelodeon internationally.
V&S Entertainment has appointed two new licensees in South Africa for Everything’s Rosie apparel, accessories and footwear.
Atlantyca Entertainment and So.di.co. have launched a line of children’s beauty products based on Geronimo Stilton.
Nickelodeon & Viacom Consumer Products has unveiled its range of MTV headwear with American athletic brand Starter Black Label.
Big Tent Entertainment has signed a long-term deal with HNJ jewelry to create jewelry featuring Domo.
Following its debut appearance at Brand Licensing Europe last month, Outfit7 has signed a series of deals for Talking Tom and Talking Friends.
ABC Studios and Firefly Brand Management are looking to bring the drama "Scandal" to life beyond the TV screen.
Atlantyca Entertainment’s licensing partner BRB Internacional has inked a new deal with Librodivo for a line of Geronimo Stilton board games.
HSN and Univision Communications have launched a shopping service targeted to Hispanic costumers.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.