The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Legendary rockers AC/DC have added a number of new licensing partnerships around the world that extend the band’s global brand appeal.
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Edutainment media company Super Sprowtz has appointed Brand Central to represent its brand for licensing.
U.K. indie Platinum Films has appointed TF1 Licences as the French licensing agent for its boy's adventure series, “Matt Hatter Chronicles.”
Following the success of last year's campaign, the New Orleans Tourism Marketing Corporation will continue to work with Disney’s The Princess and the Frog this summer.
Oyo Sportstoys, FBF Originals and EA Sports are the winners of NFL Players Inc.'s inaugural Licensees of the Year Awards.
Nickelodeon has teamed up with National Basketball Association player Carmelo Anthony to create a new consumer products line inspired by the Teenage Mutant Ninja Turtle franchise.
Scripps Networks Latin America has promoted two executives as the company plans its continued rollout of Food Network across the region.
Nickelodeon is planning a third season of its hit preschool series "Paw Patrol."
Children’s character Marsh Mellow will be featured on snack boxes for Pan-European airline group TUI/Thompson Airways, in a deal brokered by MGL Licensing.
Maurizio Distefano Licensing announced two more licenses in the Italian market for the preschool series “Masha and the Bear,” in the home furnishings category.
Global distributor Jetpack Distribution has obtained a broadcast deal with Southeast Asia’s leading Internet TV service, Iflix.
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