It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Cartoon Network and The LEGO Group have collaborated to create a new entertainment franchise, Mixels.
Pamela Kaufman has been promoted to the expanded role of CMO and president of consumer products at Nickelodeon.
Genius Brands has inked a deal with Graphicly to adapt Baby Genius books for the digital marketplace.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
IDW Limited is planning a deluxe hardcover collection of its My Little Pony: Friendship is Magic comic series.
Disney Junior has begun production on the new animated space series “Miles From Tomorrowland.”
Macy’s and Lids Sports Group are teaming up to open sports team merchandise departments.
DCD Publishing has announced a new deal with QVC for an educational dancing DVD.
Anchor Bay Entertainment is planning the debut DVD for Zodiak Rights’ Nick Jr. series “Tickety Toc."
“Arthur” has joined the ranks of the children’s characters available on Percy3D’s digital party products.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.