It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
The Topps Company has made its first foray into the home décor category with a collection of more MLB art prints.
SyFy has tapped the licensing agency Earthbound to create a program for its sci-fi sensation, Sharknado.
DHX Media and S2BN Entertainment have teamed up for the first-ever “Yo Gabba Gabba! Live!” holiday show.
The Topps Company has announced an addition to its upcoming Mars Attacks: Invasion card set.
SEGA Europe has tapped London Cakes for Sonic the Hedgehog-themed party cakes.
American Greeting Properties has signed a slate of new agreements for its Strawberry Shortcake publishing program.
Majesco Entertainment Company has released its new console game “Phineas and Ferb: Quest for Cool Stuff.”
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
Rapper Bryan “Birdman” Williams is launching two apparel brands at the Agenda trade show, this week in Las Vegas, Nev.
Saban Brands has tapped Signorelli for a line of Paul Frank women's and junior’s fashion tops in the U.S.
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