An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Disney has created its first Latina princess, Elena of Avalor, who will appear in a spin-off of Disney Junior's hit preschool show "Sophia the First."
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
ITV Studios Global Entertainment has added a host of new gifting licensees for the Classic Thunderbirds brand at the Spring Fair trade show this week.
Penthouse magazine has selected artist Sid Maurer to memorialize the Penthouse Pets in a series of paintings that will tour the world and be available for licensing.
The Perth Mint is honoring "Star Trek: The Original Series" with the release of two silver commemorative coins, under license by CBS Consumer Products.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Video game publisher Little Orbit has launched a contest that challenges fans of the Cartoon Network series "Adventure Time" to create a new character.
Olly Ltd. has appointed a licensing agent in the U.K. and Ireland for its Olly the Little White Van brand and appointed a licensing and marketing veteran to its board.
DC Thomson Consumer Products licensees are showcasing a range of new products for The Beano this week at Spring Fair in Birmingham, England.
Giani is debuting its new line of "Great British Bake-Off"-branded appliances this week at Spring Fair in Birmingham, England.
ITV is developing a 360-degree promotional and licensing program to celebrate the 50th anniversary of “Thunderbirds” in 2015.
Thomas the Tank Engine is rolling into the Minnesota Children’s Museum in the first stop of a touring exhibit inspired by “Thomas & Friends.”
MGA Entertainment has signed a deal with Viacom to air the first two seasons of the “Lalaloopsy” TV series internationally on Nickelodeon and Nick Jr. networks.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Sony Music Entertainment is gearing up for a major licensing initiative for the “The X-Factor’s” female super group Fifth Harmony.
Finnish sneaker brand Karhu has launched a new line of shoes featuring the classic Finnish character Moomin, in a deal brokered by Bulls Licensing.
Rainbow has brought two of its top girls’ brands to Licensing Expo in Las Vegas, Nev., this week–Winx Club and Mia and me.
Atlantyca Entertaiment has signed with The Susan Gurman Agency to produce live stage shows featuring "Geronimo Stilton."
Nerd Corps Entertainment has inked its 50th licensee for the children's animated series "Slugterra"–Panini.
Hasbro showcased its roster of global franchise brands this week at Licensing Expo to underscore how it is revolutionizing play through immersive story telling platforms.
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