It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
RAI Yoyo has picked up seasons five and six of Entertainment One’s “Peppa Pig” in Italy.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
Saban Brands’ Paul Frank is planning a Julius-themed art show that will take place in Los Angeles, in August.
DreamWorks Animation has named Marjorie Cohn as its first-ever head of television as the studio expands its TV efforts.
NVCP has signed the biggest-ever publishing deal in Russia for Teenage Mutant Ninja Turtles.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
Alcon Entertainment has acquired film and television rights to the Chicken Soup for the Soul the brand's owner.
Trigger Happy has launched a new app that allows users to create their own animated stories using licensed characters.
Giromax has released a new range of stickers in the U.K. featuring Moose Toys’ Trash Pack brand.
Entertainment One has unveiled a raft of U.K. partners for its upcoming feature, Justin and the Knights of Valour.
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