An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Nickelodeon has launched an interactive, digital Kids' Choice Awards-themed e-book, the first-ever dedicated book produced for a live awards show.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Sesame Workshop is taking the 20-year-old Sesame Street Look and Find products digital, with the launch of a new app for iOS devices.
Planeta Junior has appointed Diego Ibáñez to the newly created role of international commercial director.
The online kids’ TV platform Toon Goggles has teamed up with myKaZootv to bring music videos to its viewers for the first time.
Rovio Entertainment and the Kennedy Space Center Visitor Complex have teamed up to launch the first interactive Angry Birds attraction in the U.S.
New York City retailer Yellow Rat Bastard has created a Domo-themed area in its SoHo store.
Actress Sofia Vergara has partnered with retailer Rooms To Go to create her first furniture collection.
Mask-arade has unveiled its new line of Hollywood Legends masks featuring stars like Elvis Presley, Frank Sinatra and Marilyn Monroe.
Authentic Brands Group has partnered with the Will Rich Shoe Company for a new line of Marilyn Monroe-branded footwear.
AG Properties continues to expand the Strawberry Shortcake brand in Europe with a series of new deals in Italy.
Twelve years after Bart Simpson first touted Butterfinger, the two have been reunited in a new marketing campaign.
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