Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Shogakukan-Shueisha Productions has appointed its subsidiary, Viz Media, to handle the merchandising of the anime brand Doraemon in the Americas.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
SEGA of America will unleash an all-new Sonic the Hedgehog at E3 next week with the debut of two new video games for the brand.
HBO Global Licensing is partnering with Composite Effects for a line of hyper-realistic silicone masks and prosthetics based on “Game of Thrones.”
Pretty Ugly had added Caseable as the newest Uglydoll licensee, which will create a line of cases for tablets, smartphones and laptops.
Professional basketball player Jeremy Lin and his company JLIN Marketing have appointed Seltzer Licensing Group to represent its brands.
Kidrobot has appointed licensing agencies JLK Brand and memBrain Licensing to jointly manage the licensing program for its character brand Yummy World.
FremantleMedia Kids & Family Entertainment is continuing to expand its hit TV series around the world, making the brand franchises truly global.
Sony and Titan Merchandise have announced plans for a line of Breaking Bad vinyl figures.
Home Plate Entertainment is planning a game app based on its animated skateboarding series, “Rob Dyrdek’s Wild Grinders.”
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