It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Carte Blanche Group has signed a global licensing deal with Ashleigh Butler and Roar Global to develop the Pudsey the Dog brand.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
HBO and its official licensees have a slew of Game of Thrones exclusive at San Diego Comic-Con this week and weekend.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Musical instrument manufacturer Peavey Electronics will unveil a new line of Star Wars guitars and accessories this week at San Diego Comic-Con.
U.K. company Coolabi Group has secured six new licensees for CBeebies' long-running animation series, “Clangers.”
A select group will get a chance to experience Cartoon Network Amazone in Bang Saray, Thailand before the park opens to the public.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Warner Bros. Records has added two new members to its Brand Partnerships & Commercial Licensing team.
Aadarsh has appointed Kaynak Holding to represent its Indian educational brand Purple Turtle in Turkey.
Fox International’s BabyTV channel has launched its first dedicated collection of children’s apparel in a DTR deal with Latin American retailer La Polar.
Zodiak Kids CP, Paris’ Saddle Club brand (a.k.a. Grand Galop) co-sponsored the French equestrian event, Salon du Cheval de Paris, Saturday.
Discovery Communications has teamed up with Pay Dirt Gold to develop a gold panning kit inspired by the Discovery Channel series “Gold Rush.”
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
American Greetings Properties is reinforcing its Strawberry Shortcake brand positioning in Brazil and Italy with branded seasonal chocolates.
Aeropostale has launched a line of apparel and accessories from teen social media star Bethany Mota.
PBS Kids has ordered 26 additional episodes of Scholastic Media’s Emmy award-winning children’s series “WordGirl.”
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