It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and Shapeways are combining powers to launch SuperFanArt.com, a 3D printing marketplace and community that will allow fans to promote their artwork and creations.
Target is teaming up with four YouTube stars along with Design Hunter L.A. for a YouTube video series.
Hoho Rights has appointed Active Merchandising to represent its preschool property Cloudbabies in Germany, Austria and Switzerland.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions on Disney Channel shows.
Cartoon Network Amazone, the first CN-themed waterpark located in Bang Saray, Thailand, will work with Dell to create an immersive entertainment experience for park-goers.
BCI will develop a new apparel line for the BBC cartoon series “Roobarb and Custard,” which is celebrating its 40th anniversary.
Dentsu Entertainment USA is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.
Sanrio has tapped brand experience agency SGA Productions to launch Hello Kitty live events across the U.K, in a deal brokered by Fluid World.
Carnival Cruise Lines has partnered with Dr. Seuss Enterprises for Dr. Seuss-themed experiences aboard its fleet of 24 “fun ships.”
The mixed martial arts organization Bellator MMA is planning to expand its brand beyond the ring with the help of All-American Licensing & Management Group.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
With the series' 50th anniversary in full swing, the BBC's iconic sci-fi franchise celebrates five decades as a global phenomenon and brand licensing juggernaut.
Roku, the creators of the streaming Internet TV players, is teaming with TV manufacturers to create Roku TVs.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
Digital Giving’s charity app “T-Shirt Booth” has added its 20th licensed character–DC Thomson’s Oor Wullie.
Ubisoft’s Rabbids will make their U.K. television debut when “Rabbids Invasion” begins airing on Nicktoons Feb. 3.
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