With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The British toy store Hamleys is planning a special boutique for the Moshi Monsters character Poppet.
ITV Studios Global Entertainment has tapped Smith & Brooks to produce a range of Matt Hatter-branded outerwear in the U.K.
Big Idea Entertainment has tapped Cupcake Digital to develop a series of apps featuring characters from VeggieTales.
Hugo Games has released its latest app featuring the classic character Hugo the Troll, while Limo Licensing works to grow the brand.
41 Entertainment and its Iberian agent, BRB Internacional, have added new licensees for Pac-Man and the Ghostly Adventures.
V&S Entertainment has tapped Daredevil Development to create a game app for its preschool series, “Everything’s Rosie.”
41 Entertainment has appointed Zodiak Kids CP Paris to manage licensing for its PAC-MAN and the Ghostly Adventures in France.
Producer David Heyman and Studiocanal unveiled a star‐studded cast for the upcoming movie Paddington.
Sanrio and Manhattan Portage have collaborated on a worldwide, limited edition Hello Kitty bag collection.
Playboy Enterprises will exhibit for the first time at this year’s Brand Licensing Europe as the brand celebrates its 60th anniversary.
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