With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Pop culture apparel company Ripple Junction will create the first clothing line for Adult Swim’s animated series “Rick and Morty.”
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
TV personality Kelly Osbourne, in collaboration with Jupi Corp, will launch her first ready-to-wear collection this September on HSN.
Random House Children’s Books will launch a new chapter book series featuring Anna and Elsa, from the Disney film Frozen.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Platinum Films has teamed up with Vue Entertainment to premiere the new season of “Matt Hatter Chronicles" at 81 Vue movie theaters across the U.K. this month.
The BBC has released a new mobile app for its youngest viewers, “CBeebies Playtime.”
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
The Hallmark Channel will debut a new original movie based on Scholastic’s book series, Dear Dumb Diary, Sept. 6.
The Jim Henson Company has signed its first two U.S. licensees for the classic Frog and Toad books.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Endemol U.K. has made two senior management promotions.
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