An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
DreamWorks Animation is expanding its partnership with licensing agency Compañía Panamericana de Licencias to Brazil.
Dylan’s Candy Bar has launched a limited edition candy collection to celebrate the 75th anniversary of The Wizard of Oz.
Discovery Communications is planning a line of Keurig-compatible, single-serve coffee cups inspired by the TLC series, “Cake Boss.”
Nerd Corps Entertainment has partnered with Shout! Factory and Screenvision for a new feature film based on its TV series, “Slugterra.”
Viacom International Media Networks Asia is collaborating with SMIT to launch the online edutainment platform My Nick Jr. in China.
Hoho Rights has teamed with Immediate Media to launch a one-off magazine special featuring the CBeebies series “Cloudbabies.”
MerryMakers has partnered with Wonder-Shirts for a range of tees featuring the publishing and YouTube character Pete the Cat.
BBC Worldwide has made new senior hires across business development, legal and finance for its Asia division.
Clan TV in Spain has picked up Saban Brands’ animated series “Digimon Fusion.”
First Lady Michelle Obama will guest star on two Disney/ABC Television Group TV series in May.
Nickelodeon plans to debut its newest kids’ show, “Sanjay and Craig,” May 25.
Duck Tape has joined forces with Marvel Entertainment for a new line of Avengers Assemble-branded duct tape.
American Greetings Properties has tapped Cupcake Digital to create a series of appisodes featuring Strawberry Shortcake.
CBS Consumer Products has teamed up with MyBrandEmail to offer fans Star Trek-branded e-mail accounts.
Sharp is adding the streaming kids TV platform Toon Goggles to its Aquos LED TVs.
Fox Consumer Products has partnered with K’Nex Brands for a line of Family Guy building toys.
The Joy Tashjian Marketing Group has been named as the exclusive U.S. licensing agency for the character property Tired Ted.
Big Tent Entertainment is sponsoring this year’s Vans Warped Tour with plans for a Domo-themed stage and brand activation events.
DC Thomson is reprinting a classic 1981 edition of The Beano after fans spotted Doctor Who reading it in a recent episode.
Brandberry has renewed its representation agreement with the children’s entertainment brand The Wiggles.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.