With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
SEGA has unveiled a star-studded lineup for the Sonic Boom fan event, which will be held in New York City Oct. 4.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Consumer Products is planning a new 3D interactive dark ride attraction, Justice League: Battle For Metropolis, at Six Flags St. Louis and Six Flags Over Texas.
"Toyze," an app for creating 3D-printed customizable character toys, has signed a licensing agreement with the developers of the popular app pet Pou.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
ITV Studios Global Entertainment and its master toy partner Vivid have appointed Headstart International as the local toy distributor in Australia for “Thunderbirds Are Go.”
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
MovieStarPlanet has tapped Scandecor for a back-to-school range in the Nordic region, in a deal brokered by Beanstalk.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
ITV has partnered with University Games for a range based on Platinum Films’ boys’ property, Matt Hatter Chronicles.
Backstage Licensing has negotiated a month-long promotion with Carrefour in Italy to promote Smurfs 2.
Just Play has released the first toy range for “Tickety Toc” exclusively at Toys ‘R’ Us stores across the U.S.
Knockout Licensing has signed four Australian licensing partners for the Boo–The World’s Cutest Dog property.
Canadian fashion brand RW&CO. has teamed up with actor Hayden Christensen for a menswear capsule collection.
C3 Entertainment is bringing “The New Three Stooges” cartoon series to DVD in the U.S and Canada.
Pop culture reigns supreme for Halloween costume inspiration with Duck Dynasty and The Walking Dead zombies topping the list of this year’s favorites.
Ludorum has teamed up again with Budge Studios to launch a second preschool app based on the TV series, “Chuggington.”
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