It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
The Trump Organization and furniture brand Dorya have teamed to develop a new furniture collection.
Jam Brands has added a swath of new partners for the Paddington Bear brand in the Canada, the U.S., Australia and New Zealand.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
MGM’s Consumer Products division has lined up 18 licensees in support Robocop, which premiered in U.S. theaters Feb. 12.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
Chinese sportswear company Peak Sport Products has launched two new sneakers inspired by basketball star Tony Parker.
WikiLeaks has discovered a new way to bring in revenue for its non-profit company, known for publishing classified documents–licensing.
LazyTown has partnered again with Castle Builders to release another installment in the LazyTown BooClips digital storybook app series.
For the first time, home entertainment titles from Fox International’s BabyTV channel are available at retail in China.
IDW Publishing is bringing of the most popular “Star Trek: The Original Series” episodes of all time into a new comic series.
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