With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
Sony and Rocket Licensing have teamed with Poeticgem to develop nightwear, underwear and loungewear inspired by “Breaking Bad.”
Nickelodeon is launching a new primetime programming block today on Nicktoons devoted to sports.
Sanrio has partnered with New York-based apparel company MAG Brands for a collection of Hello Kitty outerwear for the U.S. market.
Rights management company Paidas Management has been named as the global licensing agent for record cover artist Ioannis.
Coolabi has recently appointed two new licensing agents for its Poppy Cat brand–Firefly Brand Management in the U.S. and El Ocho in Spain.
Columbia Sportswear and the Dallas Cowboys have announced an apparel licensing partnership for co-branded sportswear, outerwear and accessories.
Fowl Moon Studios has released a new game app starring King Features' Betty Boop for iOS and Android devices.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world.
Sanrio has announced a new collaboration with Minnetonka for two Hello Kitty moccasin collections.
Celebrity interior designer and TV personality Jennifer Adams has teamed up with Fizzion to develop a line of home cleaning products.
Bulldog Licensing has signed on to represent the CBBC kids’ drama “Wolfblood” for licensing in the U.K.
Hayat Kimya’s line of paper towels featuring Betty Boop has been such a hit in Turkey that the manufacturer will be doing a second run this year.
WWE and Totino’s are continuing their integrated partnership with a second Totino’s Pizza Rolls promotion.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
DHX Media has signed a raft of licensing deals for the whimsical TV series “The Adventures of Abney and Teal” in the U.K.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
The Hub Network is planning a new animated series based on Hasbro’s Transformers brand.
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