It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Sephora has released the latest iteration in its Disney Reigning Beauties collection featuring The Little Mermaid’s Ariel.
Lifetime Brands has signed an exclusive agreement with Housewares America for home products featuring Debbie Meyer.
Guillaume Soutter, co-founder of PGS Entertainment, has created a new company in Hong Kong.
Disney Consumer Products is ready for back-to-school with an arsenal of products for all ages.
Exim Licensing Group’s technology division, Exim Tech, has announced a new alliance with app developer Yuisy.
Walt Disney Studios unveiled new details about its upcoming animation and live-action slate last weekend at the D23 fan Expo.
TNT has inked a new deal with video game publisher Little Orbit to bring its TV series “Falling Skies” to consoles.
CBS Consumer Products has tapped Rubie’s Costume Company for Star Trek Into Darkness costumes.
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