Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
AMC Networks and BBC Worldwide have announced a new long-term partnership that will see AMC take an equity stake in the cable channel BBC America.
CBS Consumer Products has launched a new line of Original Star Trek jewelry from licensee Rocklove.
Disney’s Frozen and Nickelodeon's Teenage Mutant Ninja Turtle characters will come to life this Halloween as some of the year's top costumes.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
Elvis Presley Enterprises has licensed the King to appear on a new range of greetings and invitations.
Dick’s Sporting Goods is now the exclusive provider of licensed merchandise for ESPN.com and other ESPN e-commerce sites.
BBC America is planning two theatrical screening events of the Doctor Who 50th anniversary special, “Doctor Who: The Day of the Doctor.”
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Endemol is investing an initial €30 million into a new global venture to build on its existing digital video operations, Endemol Beyond.
Disney and Forever 21 have launched a new collection of limited-edition women’s apparel inspired by retro Mickey & Co. designs.
Sanrio and jewelry designer Onch Movement are launching a new collaboration today featuring Hello Kitty.
Saban Brands has appointed Michael Bayer as its new senior vice president of business and legal affairs.
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