It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Independent television company, MarVista Entertainment, will distribute two Hallmark Channel original movies, “ When Sparks Fly” and “The Nine Lives of Christmas” this year.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
Children’s animated series “Finley the Fire Engine” will have its U.S. premiere on iTunes.
Vancouver-based Big Bad Boo Studios struck a deal with Kingston-based TV Jamaica to air the children’s television series “1001 Nights.”
Bulldog Licensing has brokered a deal with BCI that will see the apparel firm extend its highly successful clothing line of U.K. popular character Monkey.
Chevrolet will welcome soccer team Manchester United to Michigan for its debut match in the state this Saturday at University of Michigan in Ann Arbor.
Saban Brands has extended its agreements with Nickelodeon and Bandai through 2016 for the Power Rangers franchise.
A huge roster of licensors’ have joined Digital Giving’s new app “T-Shirt Booth,” which offers character t-shirts for charity.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
Kratt Brothers Company and 9 Story Entertainment have named Wicked Cool Toys as master toy licensee for "Wild Kratts.”
Nerd Corps Entertainment has begun production on the first-ever Slugterra TV movie, Slugterra: Ghoul from Beyond, as licensing activity for the brand picks up speed worldwide.
Rainbow and its first television partner, RAI, sponsored a 10th Anniversary celebration for the popular girl’s franchise, Winx Club.
DreamWorks Classics is expanding the international licensing program for the character Where’s Wally?.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.