Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
River of Goods is planning a lighting collection inspired by the hit TV series "Downton Abbey," in a deal brokered by Knockout Licensing.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Domain name business MyBrandEmail has received the kidSAFE Seal.
The National Basketball Association has renewed its partnership with Under Armour for basketball footwear.
41 Entertainment has appointed Glam as its new licensing and merchandising agent for Germany and other German speaking territories for the “Pac-Man and the Ghostly Adventures” TV series.
Perry Ellis International is expanding its representation of the Callaway Golf brand into Europe, the Middle East and Africa.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
HIT Entertainment has launched the Thomas & Friends Tracks4Thomas U.K. holiday charity campaign, in partnership with Hamleys.
Children’s entertainment company SLR Productions is celebrating its 10th year this month.
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