An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Steve Madden has launched a new line of footwear and handbags from Kendall and Kylie Jenner, the younger sisters of the Kardashian clan.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Big Tent Entertainment is expanding its relationship with Tsuneo Goda, creator of the Domo character, to also represent the character Komaneko.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
SEGA Europe is strengthening its presence in Iberia with the appointment of two new licensing agents in the region for Sonic the Hedgehog.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
Nickelodeon has launched an interactive, digital Kids' Choice Awards-themed e-book, the first-ever dedicated book produced for a live awards show.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Zodiak Kids Consumer Products Paris has signed a publishing deal with Hachette Jeunesse for its new girls’ property Lolirock.
Rudolph the Red Nosed Reindeer has teamed up with First Friends for a branded line of infant pacifiers.
Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Nickelodeon has signed to bring Random House’s first book-to-screen TV series “Wanda and the Alien” to Nickelodeon internationally.
V&S Entertainment has appointed two new licensees in South Africa for Everything’s Rosie apparel, accessories and footwear.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
The National Basketball Association has paired with Society43 for a ranged of sunglasses individually designed for each of the 30 NBA teams.
V&S Entertainment has announced a new deal with Edicolandia Junior in Italy for novelty items featuring “Everything’s Rosie.”
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
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