Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Blue Sky Studios released first look images and a teaser trailer for the upcoming The Peanuts Movie, which will hit theaters Nov. 6.
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
Cupcake Digital and DHX Media have released a second app for the preschool series “Yo Gabba Gabb!.”
Lucky Brand is expanding its ongoing partnership with music legend Johnny Cash in honor of the release of a lost Johnny Cash album.
Summit Entertainment has acquired the rights to Rachel Renee Russell’s best-selling book series Dork Diaries.
Disney is celebrating the release of its latest animated feature The Pirate Fairy with a range of products and apparel.
Bright Star Characters and its licensing agent Kaynak Licensing have signed a new deal with Alfa Defter in Turkey for the Popcorn the Bear brand.
Rainbow has released a new app for its girls’ property Winx Club.
HIT Entertainment is planning a brand-new CG-animated series featuring Bob the Builder.
Marvel can add another blockbuster to its belt–Captain America: The Winter Soldier brought in $96.2 million in its first weekend in the U.S.
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