With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
NECA and Fox Consumer Products have revealed the next set of “The Simpsons” guest stars to be featured in the ongoing program.
DreamWorks Animation has teamed with Merlin Entertainments to create a themed visitor attraction based on the Shrek franchise.
Peanuts Worldwide is partnering with Sourcebooks to create original stories featuring the Peanuts gang.
m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
AMC has tapped Sony DADC to launch and manage a new e-commerce site for "The Walking Dead" zombie drama.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
German shoe retailer Deichmann is promoting Leomil’s collection of Mia and me girls’ shoes this spring.
Universal Orlando theme park has revealed details of the Hogwarts Express experience that will debut this summer.
4K Media has finalized a new deal with Just Funky for a collection of homewares featuring Yu-Gi-Oh! artwork.
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