Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Warner Bros. Consumer Products is continuing its partnership with Tervis, this time for a line of insulated drinkware featuring The Wizard of Oz.
BBC is bringing back the classic animated preschool show “Clangers” after 45 years.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Samsung Telecommunications America and the NBA have announced a multi-year marketing and technology partnership.
The National Basketball Association has paired with Society43 for a ranged of sunglasses individually designed for each of the 30 NBA teams.
V&S Entertainment has announced a new deal with Edicolandia Junior in Italy for novelty items featuring “Everything’s Rosie.”
Crocs is the newest licensee for Boo–The World’s Cutest Dog, in a new deal brokered by Knockout Licensing.
Disney Store U.K.’s annual Share in the Magic charity campaign launched Wednesday with an event at the London’s Oxford Street location.
Imira Entertainment has launched a library of five new apps based on its animated series, “Sandra, The Fairytale Detective.”
King Features, worldwide licensor of Betty Boop and Popeye, has appointed Tycoon Group as its agent in Latin and Central America.
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