An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
Endemol North America has teamed with Vavi Sport & Social to launch the “WipeoutRun” event, a game show-inspired obstacle course, in the U.S. and Canada.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Penguin has signed on to develop publishing programs for two preschool series–the upcoming CBeebies show "Hey Duggee" and DHX Brands' "Ella the Elephant."
Nickelodeon has released a number of character-based holiday products in partnership with licensees in the U.K.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
The joint venture between 21st Century Fox's Shine Group and Apollo Global Management's Endemol and Core Media Group has launched.
Nickelodeon is celebrating the holidays with activations at shopping malls and recreation parks in Asia, South Africa and at Russia’s Domodedovo Airport.
Saban Brands has formed a new unit, Saban Brands Lifestyle Group, to drive expansion across its portfolio of fashion and lifestyle properties.
Lowe’s and the Sherwin-Williams Company are pairing to bring the HGTV Home by Sherwin-Williams line to Lowe’s and Sherwin-Williams retail locations.
BBC One and BBC Drama have commissioned an exclusive adaptation of J.K. Rowling's first adult novel, The Casual Vacancy.
L'Oreal USA has teamed up with the Internet TV service Roku to launch a new app called “OnBeauty” for connected TV devices.
The Mike Gee U.S. Agency Watch Co. has created a line of wristwatches based on the upcoming TV series “24: Live Another Day.”
DreamWorks Animation and Plumzi have released the first interactive VeggieTales appisode that lets kids take part in a TV episode.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Kids’ music brand Kidz Bop has launched a dedicated radio station on SiriusXM.
Celebrity and entertainment licensing agency Rights Management International is launching a new lifestyle brand for British reality TV star Sam Faiers.
ITV Studios Global Entertainment has teamed up with Playmobil in the U.K. to help the brand celebrate its 40th anniversary and capitalize on its new TV show.
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