Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
The Joy Tashjian Marketing Group has been named exclusive licensing agency for the animated series “Rob Dyrdek’s Wild Grinders.”
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
NECA is expanding its offerings on e-commerce site Mock.com to include Divergent gear.
Dark Hall Mansion has unveiled its latest licensed art collaboration in a new series of prints from the artist Shag featuring Universal Monsters.
Marvel is pairing with digital game publisher Gameloft to bring the Thor property to mobile devices.
Warner Bros. has released a The Big Bang Theory-branded edition of the classic “whodunit” board game Clue.
Disney Consumer Products has stocked up on all the necessities for the Nov. 27 premiere of Walt Disney Animation Studios film Frozen.
Studio 100 Film is making its first-ever appearance at the American Film Market this week.
The NBCUniversal Cable Entertainment Group has acquired full ownership of the 24-hour preschool network Sprout.
Simon & Schuster has signed a co-publishing partnership with sports icon Derek Jeter.
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