How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Disney has launched the new "Disney Moment" app for the Apple Watch.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Twentieth Century Fox Consumer Products has partnered with Global Experience Specialists to develop a touring exhibition based on the film Avatar.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards Thursday in London to celebrate the top collaborations from the past year.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
Over 2,500 people packed the Bluewater Shopping Centre in Kent, England this weekend to enjoy two days of “Moshlings Madness,” for the new Moshlings Collection.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
Mars Retail Group has opened its first M&M’S World store in Asia.
The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
From the Simpsons to Sons of Anarchy, Fox Consumer Products has the savvy instincts needed to develop a broad array of licensed apparel programs.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Cupcake Digital and American Greetings Properties have released the new “Strawberry Shortcake Berry Beauty Salon” app.
Digital games company Miniclip and American Greetings Properties have co-created a mobile game based on Strawberry Shortcake titled “Berry Rush.”
Channel 5’s Milkshake! has produced a bumper DVD compilation featuring a collection of the networks preschool shows.
Disney Consumer Products and Marvel have launched an annual national campaign aimed at taking the Marvel brand to new heights–Marvel Super Hero September.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.