With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Garfield is paying a visit to the Facebook game “Gourmet Ranch” for Thanksgiving.
Coolabi has tapped the publisher Kennedy Enterprises to launch a new standalone Poppy Cat magazine in the U.K.
Sanrio and American Greetings Properties have brought together two of their brands–Care Bears and Little Twin Stars–for a new collaboration in Japan.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
Halfbrick Studios is planning to bring its hit app “Fruit Ninja” to TV screens with help from The People’s Republic of Animation and Cake.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Act III Licensing has signed on to represent the classic comedy-horror film, Attack of the Killer Tomatoes!.
Warner Bros. Consumer Products has tapped Ruckus Media Group to bring e-books featuring top characters to mobile markets.
Warner Bros. Consumer Products U.K. has rolled out a series of U.K. retail promotions in support of The Hobbit: The Desolation of Smaug
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