The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Legendary rockers AC/DC have added a number of new licensing partnerships around the world that extend the band’s global brand appeal.
Authentic Brands Group has partnered with the production company Warrior Poets to develop scripted and unscripted projects for its library of iconic brands.
The Fred Rogers Company has teamed with Mills Entertainment to bring the Emmy-nominated PBS Kids series "Daniel Tiger's Neighborhood" to the stage.
K. Bell has released a limited edition sock collection in collaboration with feline Internet sensation Grumpy Cat.
V.I.P. Entertainment & Merchandising has signed on to represent DQ Entertainment and ZDF's animated series "The New Adventures of Lassie" in Germany.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
Cartoon Network has launched its new "Anything" mobile TV network in Southeast Asia.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Munich-based agency Team! Licensing has hired Sibylle Brauneis as its new director of sales and retail.
Parragon has been named Disney's 2014 Licensee of the Year in Australia
Hello Kitty and Australia’s UGG Since 1974 footwear brand have teamed for a line of co-branded sheepskin boots to close out the 40th anniversaries of both brands.
Dark Hall Mansion continues its yearly holiday tradition of releasing a limited edition print inspired by the 1965 film A Charlie Brown Christmas.
Big Tent Entertainment has joined forces with Brain Power Studio to launch the YouTube property Something Fuzzy, which features animal-themed comedic content.
Hasbro has elected the current vice chairman of Lionsgate, Michael Burns, as an independent director to its board of directors.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Sesame Workshop has appointed Mag Brands to produce a range of Sesame Street outerwear for the U.S.
DreamWorks Animation has appointed two veteran producers, Bonnie Arnold and Mireille Soria, as co-presidents of its feature animation division.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company that creates everyday dress-up products, has lined up a super-sized roster of brands for 2015.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.