With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Penguin's new kids’ series “Puffin Rock” has been picked up by Nick Jr. in the U.K. and RTÉjr in Ireland.
Children’s media company Yummico has teamed up with New York’s WNET to develop a public media project focused on nutrition.
CreaCon Group has appointed 20TOO to represent its preschool series “City of Friends” in the Middle East.
Rainbow will debut its new kids’ series, “Royal Academy,” this weekend at MIPJunior in Cannes, France.
Disney Consumer Products is fully stocked for Halloween with a wide array of Disney, Marvel and Star Wars character costumes.
Beanstalk’s Tinderbox, the newly formed digital subdivision of the global brand licensing agency, is closing deals for its initial roster of clients.
A Squared Entertainment has teamed up with the toy company TCG to launch two business-in-a-box kits for kids from Warren Buffett.
The Joester Loria Group has tapped Penguin Young Readers Group as The Hive's new U.S. publishing partner.
National Entertainment Collectibles Association has released an exclusive prop replica leather jacket based on the film Kick-Ass 2.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.