It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
Advanstar Licensing, organizers of Licensing Expo, announced today that AwesomenessTV will exhibit at Licensing Expo 2015 for the first time.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Independent television company, MarVista Entertainment, will distribute two Hallmark Channel original movies, “ When Sparks Fly” and “The Nine Lives of Christmas” this year.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Joy Tashjian Marketing Group has renewed two apparel licenses for a range of NBCUniversal TV series.
Loudmouth Golf has teamed up with TourMARK for a line of putter grips featuring its designs.
Dawn Taubin has joined DreamWorks Animation as chief marketing officer, after Anne Globe resigned last week.
Knockout Licensing has been appointed by the production company The Asylum to launch a licensing program for its movies.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
Recording artist Ben Tankard has appointed SRG Ventures to build a licensing program around his new brand, Full Tank.
Zodiak Media’s The Foundation has promoted Gwen Hughes to MD, following the departure of Vanessa Hill.
The BBC has released a new mobile app for its youngest viewers, “CBeebies Playtime.”
Flashman Studios has released a collection of Star Trek avatars for PlayStation Home.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.