An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bonnier’s Outdoor Life magazine is building its branded consumer product line with the addition of two new lifestyle partners.
CBeebies has appointed the licensing agency Brands with Influence to represent its new series “Swashbuckle” in the U.K.
ITV Studios Global Entertainment has added new licensing partnerships for Platinum Films’ boys’ property Matt Hatter Chronicles.
Peppa Pig, The Amazing World of Gumball and Room on the Broom were among the winner at the tenth British Animation Awards.
Threadless has unveiled the winners of its Captain America Design Challenge, held in partnership with Marvel.
Talent agency N.S. Bienstock has been appointed as the licensing agent for Veria Living, a media brand devoted to health and wellness.
The new 3D Despicable Me Minion Mayhem attraction is set to open at the Universal Studios Hollywood theme park this spring.
Motor oil brand Mobil 1 has partnered with NASCAR driver Tony Stewart to bring back the classic car film Smokey and The Bandit.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Arnold Schwarzenegger has joined forces with MusclePharm for a line of nutritional supplements.
Sanrio is planning a series of events to re-launch the Mr. Men Little Miss property in the U.S. this summer.
Joy Tashjian Marketing Group has renewed two apparel licenses for a range of NBCUniversal TV series.
Loudmouth Golf has teamed up with TourMARK for a line of putter grips featuring its designs.
Dawn Taubin has joined DreamWorks Animation as chief marketing officer, after Anne Globe resigned last week.
General Media Communications, publisher of Penthouse, is planning its first adult nightclub under its Caligula brand.
Linkin Park and Hard Rock International have teamed for a new limited edition t-shirt series.
The watchmaker Bulova has become the official timekeeper of the English Premier League football club Manchester United.
Diesel has launched a new DC Comics Super Heroes intimate collection for men in Europe in collaboration with Warner Bros.
Jennifer Giddens has been named vice president of marketing for Sprout.
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