An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
A range of characters from children’s entertainment will be dropping by the White House in Washington, D.C., this week for the annual Easter Egg Roll.
Genius Brands International is broadening the reach of the Warren Buffett’s Secret Millionaires Club brand with a new e-commerce site.
DreamWorks Animation is expanding its partnership with licensing agency Compañía Panamericana de Licencias to Brazil.
Accessory Innovations has unveiled an extensive lineup of accessories featuring Nickelodeon’s Teenage Mutant Ninja Turtles.
Saban Brands’ animated preschool series “Julius Jr.” has been picked up by Nick Jr. for a second season in the U.S.
The second version of Disney’s Infinity gaming platform will feature more than 20 new interactive figures from across the Marvel universe.
MerryMakers has tapped University Games for a range of puzzles and games featuring the Pete the Cat publishing brand.
Fans of “Dexter” can still make the serial killer a part of their every day life with a personalized e-mail address from MyBrandEmail.
Diamond Select Toys is planning a line of deluxe gift sets featuring Marvel Comics action figures inspired by Mego's 1970s toy line.
CBS Consumer Products has unveiled the first licensing partners for the new Showtime series “Penny Dreadful.”
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