An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
Dynamite and NBCUniversal Television Consumer Products are planning a new comic book series based on “Battlestar Galactica.”
Pukeko Pictures is expanding the presence of its The WotWots brand in Turkish and Russian markets in a new homewares deal with Zorluteks Textile.
Amazon’s European TV and film service LOVEFiLM has bolstered its selection of kids' content with the addition of iconic TV shows.
Rocket Licensing, licensing agent for the new series “Q Pootle 5,” has added two new partners for the extra-terrestrial CBeebies star.
Following the departure of Gaumont Animation’s head of production operations, managing director Pierre Belaisch has announced the division’s new leaders
Rainbow has extended its relationship with Greek licensing agent B-rights to include its girls’ brand Winx Club.
Sprout is celebrating the Winter Olympic with Chica’s Olypmic Famly Fun, an online destination of globally inspired content for families.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
Zodiak Kids has appointed MBC3 (part of MBC Group) to represent its preschool series “Tickety Toc” in the Middle East and North Africa.
Entertainment One Licensing has appointed Jazwares as the master toy partner in North America for its Peppa Pig property.
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