How Jeffrey Godsick has redefined the culture, approach and global reach of 20th Century Fox Consumer Products and its popular brands.
Rubie’s Costume Company is planning a raft of new costumes, accessories, wigs and masks inspired by Marvel’s Avengers: Age of Ultron, which hits theaters May 1.
Breakthrough Entertainment has appointed Antares Licensing to spearhead worldwide licensing efforts for its live-action kids' comedy "Max and Shred."
Little League Baseball and Softball has promoted three executives within its marketing department to focus on licensing and merchandising.
Disney has launched the new "Disney Moment" app for the Apple Watch.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Twentieth Century Fox Consumer Products has partnered with Global Experience Specialists to develop a touring exhibition based on the film Avatar.
Hockey icon Wayne Gretzky has teamed with Sears Canada to launch a casual menswear brand under his name.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards Thursday in London to celebrate the top collaborations from the past year.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
Marvel has launched the first game in the "Marvel: Avengers Alliance" gaming series, a squad-based role-playing game.
Strawberry Shortcake is expanding her reach in Argentina, where she is known as “Frutillita,” with three new licensing deals.
Cupcake Digital and Twentieth Century Fox Consumer Products are bringing the Rio film franchise to soccer fans with the new “Rio 2 Sky Soccer” app.
Andersen Press London has appointed Brentwood Licensing to continue the growth of their flagship Elmer the Patchwork Elephant character.
ITV Studios Global Entertainment returns to Licensing Expo with ‘Thunderbirds Are Go!’ and a significantly larger portfolio.
FremantleMedia Kids & Family Entertainment has partnered with DJ Murphy for an official monthly magazine for the kids’ comedy series “Strange Hill High.”
DreamWorks Animation is going back in time–way back–as it debuts its newest property, Dinotrux.
Paramount Licensing has appointed Spin Master as the global master toy licensee for its upcoming original film, Monster Trucks.
Rubie's Masquerade Co. has been appointed as the official EMEA dress-up licensee for Warner Bros. Consumer Products’ and Sanrio’s DC Comics x Hello Kitty collaboration.
ITV Studios Global Entertainment has announced U.K broadcast and toy partners for its kids’ CGI comedy adventure series, “Super 4,” inspired by the toy brand from Playmobil.
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