With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
Genius Brands International has appointed industry veteran Stone Newman as president of global consumer products.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Brand Licensing Europe is sponsoring the Table Dennis charity event at BLE, happening in London from October 7 to 9.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Over 2,500 people packed the Bluewater Shopping Centre in Kent, England this weekend to enjoy two days of “Moshlings Madness,” for the new Moshlings Collection.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
Mars Retail Group has opened its first M&M’S World store in Asia.
These 10 recent and upcoming fashion collections at major retailers exemplify the popularity of licensed merchandise.
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