It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
The producers of “Thunderbirds are Go” have released an exclusive image from the production of the brand-new series “Tracy Island.”
SEGA announces the release dates for its upcoming Sonic Boom video game series.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Cortina Leomil Group has partnered with the Rich Footwear Group to create a line of footwear featuring British boy band One Direction.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
DreamWorks Animation and Cupcake Digital have released a new app inspired by the VeggieTales DVD, Merry Larry & the True Light of Christmas.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
DC Thomson is continuing to grow the licensing program for the classic The Beano characters Dennis the Menace and Gnasher.
Imira Entertainment has closed a deal to represent two awarding-winner feature films for worldwide distribution.
Viacom International Media Networks is steadily growing its business and presence in Russia for its MTV and Nickelodeon brands, as well as Paramount Comedy.
HSN launched its third exclusive series of guitars from Grammy Award-winning producer and “American Idol” mentor Randy Jackson Sunday.
HBO Global Licensing and Brewery Ommegang are letting fans decide the name and style of the fourth brew in their Game of Thrones series.
American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil.
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