With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Lionsgate has acquired the distribution rights to The Smosh Movie, based on the AwesomenessTV YouTube brand.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Knockout Licensing has added three new partners for Boo: The World’s Cutest Dog in Japan and Europe.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
The National Basketball Association and Harman International have announced a multi-year marketing and merchandising partnership for a number of the NBA's leagues.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Platinum Films' "Matt Hatter Chronicles" has strengthened its foothold in the Middle East, with a new multi-territory, three-season deal with Cartoon Network.
DHX Media’s “In the Night Garden” is the first brand to be confirmed for the new CBeebies Land area at the Alton Towers Resort in England.
ITV Studios Global Entertainment is ready for a banner year with a number of new and returning shows leading its licensing pushes.
Hero Ventures has released a rendering and details of the Marvel Experience domed complex that is set to tour the U.S. and Canada beginning this year.
Saban Brands is bringing “Digimon Fusion” to its own programming block on The CW, Vortexx starting Jan. 25.
Sanrio is bringing the Share a Hug with Hello Kitty! global “hugathon” to the U.S. to kick off celebrations for the character’s 40th anniversary.
FremantleMedia Kids and Family Entertainment has launched a brand awareness and retail campaign in the U.K. to support Flair’s upcoming Tree Fu Tom toy range.
Viacom has launched a new group, Viacom Velocity, to offer integrated marketing and creative content solutions.
Universal Orlando Resort and Warner Bros. have revealed details about the Diagon Alley area that will be added to The Wizarding World of Harry Potter.
Entertainment One and the recently launched El Rey Network have signed an exclusive worldwide television distribution agreement.
Puma and the Arsenal Football Club have entered a long-term partnership that will see Puma become the official kit partner of Arsenal.
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