It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Social media celebrity Bethany Mota is launching a new beauty partnership with her debut signature fragrance with retail chain Aeropostale.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Splash Entertainment has carried out a number of key licensing, merchandising and DVD deals for its hit international animated series "Chloe’s Closet."
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
SpongeBob SquarePants is set to star in a series of animated emoticon digital stickers on the mobile texting platform “WeChat.”
Centerstage Brands International has tapped Univision Communications to license the late Latin American movie star Pedro Infante in the U.S.
Stan Lee’s Kids Universe has teamed up with Storypanda Digital Publishing to create interactive storybook apps.
The Madame Alexander Doll Company has unveiled several new collaborations Gone with the Wind, The Wizard of Oz and Isaac Mizrahi.
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
NBCUniversal has named Nidia Caceros Kilde as vice president of communications.
Giromax has released a new collection of 208 stickers inspired by Namco Bandai’s TV series “Pac-Man and the Ghostly Adventures.”
Viacom International Media Networks has signed a multi-platform content deal with Polish broadcaster TV Puls for Nickelodeon programming.
Toy company Spin Master has released a new mobile game for its TV series “Tenkai Knights.”
Two animated series and two feature films from The Pokémon Company International are now available on Netflix.
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