The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
Cartoon Network has launched its "micro-network" in the EMEA specifically designed for smartphones and tablets, called "Cartoon Network Anything."
Logo Brands is expanding its range of officially licensed National Basketball Association merchandise to include throws, coolers and women's fashion totes.
Studio 100 has appointed Screening Agency to manage the licensing of its flagship brand "Maya the Bee" across Finland and the Nordics
American Greetings Entertainment is debuting its new original series “Care Bears & Cousins” on Netflix, today.
To celebrate the release of Star Wars: The Force Awakens in the U.K. Dec. 17, Selfridges is offering aspiring Padawans the chance to train with a Jedi Master.
Last week, Legendary Films gave BlizzCon 2015 attendees a first glimpse of the expansive merchandise collection to support the upcoming feature film Warcraft.
Magic Light Pictures has released the new app "Stick Man: Helping Santa," the first ever app based on the children’s book Stick Man, published by Scholastic.
The newest addition to Disney's connected toy line, Playmation, will launch today–Playmation Marvel’s Avengers Gamma Gear.
Disney launched its previously announced digital membership service DisneyLife in the U.K.
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