With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Converse has unveiled the new fall Wiz Khalifa sneaker collection, the rapper's second line with the footwear brand.
Cartoon Network Enterprises has teamed with Bandai Namco Games Europe and Little Orbit for the third installment in the "Adventure Time" video game franchise.
Disney Club Penguin is bringing the magic of Disney’s Frozen to Club Penguin Island from Aug. 21–Sept. 3 with the Frozen Party.
For the first-time ever, Transformers character Optimus Prime visited Northern Ireland last weekend to take part in the Belfast Ultimate Strongman Giant Weekend.
Mask-arade has released a set of One Direction desktop standees under license from Global Merchandising Services.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Her Universe and Hot Topic are teaming to host a "geek couture" fashion show and design competition at Comic-Con.
The executive team at Pretty Ugly, creators of the Uglydoll brand, have announced a series of changes at the company.
U.K. production company Laughing Gravy Media has signed a five-year strategic relationship deal with Hoho Rights.
Jack Bauer is coming back to TV in the new event series “24: Live Another Day,” and IDW and Fox are preparing for his homecoming.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
Adidas has formed a long-term partnership with Oscar-nominated, Grammy Award-winning celebrity Pharrell Williams.
Guru Studio has appointed Monika Sharma in the newly created position of director of marketing.
Nicole Richie will bring her unfiltered sense of humor to a new VH1 reality series based on her tweets.
The Collegiate Licensing Company and the NCAA are coordinating to clear the marketplace of fake merchandise before the Men's Final Four.
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