With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
Brands with Influence has signed on to manage the brand licensing of BBC Worldwide's tween/teen show "The Next Step."
IMG and Topman have announced a new collaboration between youth brand American Freshman and Jamal Edwards, founder of SB.TV.
Trevco Sportswear, which creates on-demand licensed apparel, will create a full line of t-shirt offerings for licensing agent Epic Rights' roster of music clients.
DC Thomson Consumer Products will be presenting its portfolio of iconic brands and a range of third-party properties at Brand Licensing Europe next week.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Big Tent Entertainment and Pebble Technology have joined forces to bring Internet fan favorite Domo to Pebble watches.
WildWorks, a developer of online worlds and free-to-play games, has appointed Peeko as the worldwide licensing agent for its Animal Jam brand.
Planeta Junior has signed on to represent BondiBand in the EMEA territories for broadcasting, licensing and merchandising.
Sony Pictures Television has partnered with graphic designer Ty Mattson to create a series of Breaking Bad screen prints.
HIT Entertainment has greenlit three direct-to-DVD feature specials for its tent pole brands.
Warner Bros.’ Looney Tunes brand is harnessing its ‘take action’ message to extend its licensed and direct-to-retail food and beverage program around the globe.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
Outfit7 is developing a TV series based on its Talking Tom and Talking Friends app properties.
Sesame Workshop will kick off its new early learning literacy initiative, Every Day is a Reading and Writing Day, with an event at the New York Public Library tomorrow.
DCD Publishing has signed a new deal with Reward Studios to bring its digital brand Magic Belles to gaming consoles.
HIT Entertainment’s preschool property Thomas & Friends is increasing its presence in the health space with two new deals.
Jupi Corporation has tapped Icon Live to bring the Kardashian Kollection jewelry collection to the U.K. and EMEA.
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