Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Manchester United has unveiled plans for a series of new fan events in Asia and South Africa that will share the history and traditions of the football club.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Netflix and American Greetings Properties are collaborating on an original kids' series starring the Care Bears.
DHX Media’s Caillou preschool brand is turning 25 next year, and to celebrate, DHX Brands is planning a year-long celebration.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Winter sports brand Burton has unveiled a new limited edition holiday line of snowboards adorned with iconic starlet Marilyn Monroe.
Pretty Ugly has partnered with Fathead to create a collection of Uglydoll wall graphics.
"The Radio City Christmas Spectacular" has teamed up with kids' music brand Kidz Bop to offer a Kidz Bop Day at Radio City Music Hall, Dec. 7.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Technicolor and Canada’s Mercury Filmworks have teamed up with Gaumont Animation for the animated TV series, “Atomic Puppet.”
KFR Creative’s first property, Dude Zombie, has made its product debut through the new licensing marketplace Ship & Duck.
OutFit7, creator of the app “Talking Tom and Friends,” is calling for idea submissions from the creative industry as it seeks to find and develop its next IP.
Dick’s Sporting Goods and the National Hockey League have launched three NHL-branded super shops at Dick’s stores three major citites.
Rainbow’s Winx Club property is continuing its fashionable positioning, with the launch of a new range of fashion dolls this holiday season.
Lawless Entertainment is bringing the art brand Suzy’s Zoo to television in a new partnership with Trixter Canada.
Heritage Lace is creating a line of home décor items inspired by the TV series “Downton Abbey,” in a deal brokered by Knockout Licensing.
AdWeek is giving consumers the chance to vote on the best and worst brand extensions of 2013 online.
Zak Designs is getting ready for the upcoming How to Train Your Dragon 2 with a new line of mealtime products.
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