The anime series ‘Yo-Kai Watch’ has taken Japan by storm. Now the brand is looking west, with plans to launch across Europe, the Americas and Australia/New Zealand.
Twentieth Century Fox Consumer Products has collaborated with Delivery Agent to launch a new online store featuring its hit series "Empire."
"Sesame Street" has launched the new Everyday Heroes Club initiative to continue its mission of helping kids grow smarter, stronger and kinder.
Action sports brand Extreme has launched a new branded line of audio products in partnership with OTone.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Nottingham Forest has tapped Bauer Media Group to create the new "Super 4"–Inspired by Playmobil magazine in Spain and Portugal.
Pretty Ugly has partnered with Looney Labs to create a co-branded version of the Loonacy card game featuring the Uglydoll brand.
Sanrio has launched a new high-fashion collaboration for Hello Kitty with the Australian fashion designer Leroy Nguyen, in a deal brokered by Haven Licensing.
Coolabi Group is planning a Christmas-themed "Clangers" Facebook campaign–12 Days of Brilliant Surprises–to support the property's new product range.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
The second season of "Guess How Much I Love You–The Adventures of Little Nutbrown Hare" will have its international premiere on ABC Kids in Australia this August.
Creative Toys Company is adding to the Spanish football team Atlético Madrid to its SoccerStarz range of collectible soccer figures.
TEN: The Enthusiast Network is expanding its YouTube auto show "Roadkill" into a multi-platform media brand that will include a branded magazine, live events and new website.
Princess Cruises is bringing TV competition series “The Voice” to its voyages via its new experience, The Voice of the Ocean.
Under Armour and the National Basketball Association have signed a multi-year global partnership.
The Pokémon Company International is planning its first-ever retail activation with Smyths Toys Superstores at 80 locations across the U.K. and Ireland.
NBCUniversal has made a $200 million equity investment in the digital media company Vox Media.
Acamar Films and its agent The Licensing Company have signed two new partners for the preschool series "Bing."
Nintendo will feature Hasbro's Transformers in an upcoming Splatfest event for its video game "Splatoon."
Electronic Arts has released the latest iteration of its football video game series "Madden NFL 16," created in partnership with NFL Players Inc.
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