With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
Rainbow has appointed Earthbound to represent both Winx Club and Mia and Me throughout the U.S. for licensing in a move to grow its brands in America.
Disguise, the Halloween costume division of Jakks Pacific, has signed a deal with DreamWorks Animation to produce Halloween costumes.
The Jim Henson Company’s animated children’s series “Dinosaur Train” has signed a raft of new licensees in key European territories ahead of this year’s BLE.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
Audio company BassBuds has launched a range of official Premier League team-branded in-ear headphones and Bluetooth portable speakers.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
Zodiak Kids has appointed MBC3 (part of MBC Group) to represent its preschool series “Tickety Toc” in the Middle East and North Africa.
Entertainment One Licensing has appointed Jazwares as the master toy partner in North America for its Peppa Pig property.
"Ella the Elephant," will make its U.S. television debut Monday on Disney Channel and Disney Junior.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Dream Theatre has partnered with adidas to build the licensing presence of Real Madrid in India.
HBO Global Licensing has tapped Concept One for a line line of Game of Thrones accessories.
Imports Dragon debuted its newest item for the PBS preschool series from DHX Media “Caillou”–the Caillou talking doll.
Nickelodeon and its licensees unveiled a robust new lineup of toys at New York Toy Fair this week, headlined by Dora, Bubble Guppies and TMNT.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
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