Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
MarVista Entertainment’s has acquired the worldwide distribution rights from Asahi Production for "Heroes: Legend Of The Battle Disks."
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
ZDF Enterprises has made a number of new sales for its preschool series “Q Pootle 5.”
Aardman has signed a number of new deals for its global brand Shaun the Sheep across a host of core categories.
This music merchandising agency has made a major commitment to penetrate new territories and grow its consumer products business.
Knockout Licensing has renewed and extended several deals with key licensees for the TV series “Downton Abbey."
This year marks the 100th anniversary of the birth of Moomin creator, author and illustrator Tove Jansson.
BBC Worldwide has signed on to become the official licensing and merchandise agent for the Sooty brand in Australia and New Zealand.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
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