Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
FremantleMedia has appointed Samantha Glynne as vice president of branded entertainment in its Digital & Branded Entertainment Division.
Hoho Entertainment is teaming up with Martin Gates Productions and Cloth Cat Animation to develop a new animated TV series based on The Wind in the Willows.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
The Freestyle Football Federation has commissioned Northern Creative Studio to create a team of animated characters to promote the fast-growing sport.
Walt Disney Animation Studios has announced plans for a new animated film, Moana, which is scheduled to hit theaters in late 2016.
The Jim Henson Company has sold its new animated children’s series, “Doozers,” to Nickelodeon Australia.
DQ Entertainment has signed a slew of new licensing deals for its kids’ properties including “Jungle Book” and “Peter Pan.”
USA Curling has teamed up with Denali Throws for a line of curling-themed blankets and other related merchandise.
Licensing agency Knockout Licensing has brokered a deal on behalf of the Downton Abbey licensing program with The Republic of Tea.
A Squared Entertainment, Stan Lee’s Pow! Entertainment and Archie Comics announced the voice cast for the upcoming animated movie Stan Lee’s Mighty 7.
Guru Studio has launched a new app for the preschool series “Justin Time”–“Justin’s Jig Jag Jog.”
Sesame Workshop presented a slew of new apps at its Digital Playground event Nov. 5 with previews of upcoming and newly released games.
Feld Motor Sports and Fox Sports have signed a five-year agreement to broadcast Feld’s motor sports stadium and arena events.
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
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