Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Dubai Parks and Resorts has teamed with Sony Pictures Consumer Products to create a Sony Pictures Studio and Smurfs Zone at the upcoming Motiongate Dubai theme park.
Parham Santana recently secured a new deal with Euro Ceramica to bring Turner Classic Movies to the table.
The kids' world Kuboo.com is bringing the classic character Popeye to its online experience in a new deal with Hearst's King Features.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
Sewing machine company Brother International Malaysia has launched two special anniversary edition Hello Kitty home sewing machines.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
New York City-based licensing and branding agency The Wildflower Group has signed a new partner for fishing brand Rapala.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
London-based licensing agency Bloom has signed on to represent the Japanese lifestyle brand Tokidoki in the U.K., in partnership with European agent All Round.
Canada’s Entertainment One bought Art Impressions in 2013, and since, the company has been focused on the re-launch of the key brand So So Happy.
Following a year of celebrations for the 40th anniversary of Hello Kitty, the momentum will continue for the Sanrio character at Brand Licensing Europe.
DC Thomson and The Beano will partner with London’s St. Pancras International for a 13-week takeover leading up to the Christmas season.
Silvergate Media has signed Licensing Street in the U.S. to build a secondary licensing program for its hit preschool series, “Octonauts.”
Rainbow Studios is expanding its Winx Club franchise with a spin-off series, "Winx Club WOW: World of Winx," that will be available exclusively on Netflix.
Warner Bros. Consumer Products EMEA recognized its top licensees last night at the second annual Golden Bunny Awards.
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
Quarterback Russell Wilson of the Seattle Seahawks stands atop the NFL Players Inc. Top 50 Player sales list for the second fiscal quarter.
Harper's Bazaar and Stuart Weitzman have teamed up again, this time to launch an exclusive boot capsule collection for ShopBazaar.com.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.