An exclusive look at how JimFielding is taking this upstart, multi-channel YouTube network and
its most popular content creators into the world of brand building, licensing and beyond.
FremantleMedia has increased its stake in Europe's No. 1 multi-channel network Divimove, making Fremantle the majority shareholder.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
DreamWorks Animation is restructuring its feature animation business, reducing its annual output from three films to two in an effort to drive profitability.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
The first book in Rovio Entertainment’s young adult book series Storm Sisters: The Sinking World, has been selected as a finalist for the Books at Berlinale event.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
Bare Tree Media, the master digital licensee for Paws Inc.’s Garfield brand, has teamed up with MyBrandEmail to launch a Garfield-branded e-mail service.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Endemol North America announced a new deal with rapper Pitbull to develop and produce content for TV and digital at NATPE Miami Monday.
Mercis is planning a series of events featuring its character Miffy to promote exercise among kids in the Netherlands.
Loudmouth Golf has released a new pant style featuring SpongeBob SquarePants.
The Jim Henson Company’s animated series “Dinosaur Train” is picking up momentum in Europe with new consumer products and distribution deals.
The BBC has acquired a fourth season of Silvergate Media’s preschool show “Octonauts.”
Iconic New York dance company the Rockettes is kicking its brand into high gear with the appointment of licensing agency Full Picture.
Giromax has released the new Angry Birds Go! line of mini Clay Buddies kits that let kids bring the Rovio characters to life in clay models.
As part of the studio's television growth strategy, Warner Bros. Television Group has acquired all of the Eyeworks Groups.
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