With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Pretty Ugly has tapped Franco Manufacturing to create extensions in the bedding, bath and beach product categories for its Uglydoll brand in North America.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Walt Disney Parks and Resorts is starting construction on a brand-new Frozen attraction at the Walt Disney World Resort's Epcot theme park in Florida.
The Japanese brand Rilakkuma will come to life at FAO Schwarz in New York City Oct. 11 as the brand makes its way to North America.
Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
Mask-arade has unveiled its latest line of facemasks featuring the characters of "Mrs. Brown's Boys."
Imira Entertainment has sold seasons one and two of “Larva” to broadcasters in Europe and Latin America.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Nickelodeon's 10th annual Worldwide Day of Play drew more than 35,000 kids and families to the Nethermead in Brooklyn's Prospect Park.
Genius Brands International has partnered with Pacific Media Technologies’ Pacific Digital Distribution division to bring Baby Genius to a global audience.
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
Man Cave, a home party service for men, has appointed Established Brands to expand its brand into licensing.
Actress Kate Hudson has co-founded a new line of lifestyle athletic wear with the fashion subscription company JustFab.
9 Story Entertainment has sold its series “Guess How Much I Love You–The Adventures of Little Nutbrown Hare” to Nickelodeon France.
Jennie Maizels has created a new line of iron-on patches featuring characters from DC Thomson’s classic comic “The Beano."
OutFit7, the company behind the app hit ‘Talking Friends,’ discusses why it has attracted the level of success that it has and the plans for its future.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.