It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
CBS Consumer Products and Poppy, the Young Readers imprint of Little, Brown Books, will release the full-length novel based on The CW's “Reign” series.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Nerd Corps Entertainment has partnered with Cineplex to bring the children’s film Slugterra: Return of the Elementals to more than 50 theatres across Canada.
Showtime, CBS Home Entertainment and Paramount Home Media Distribution will release a DVD set for the “Penny Dreadful” series on October 7.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
The producers of “Thunderbirds are Go” have released an exclusive image from the production of the brand-new series “Tracy Island.”
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
Disruptor Beam is developing a new strategy role-playing game for the Star Trek franchise.
A Fast & Furious ride is among the many new branded attractions that Universal Studios Hollywood is planning as part of a five-year transformation.
Amazon has acquired the digital comics company comiXology, whose platform lets users discover, buy and read comic books and graphic novels online.
My M&M's is unveiling Star Wars-themed candies and merchandise to celebrate Star Wars Day on May 4.
Disney XD Canada will debut a new live-action news-style show that takes viewers inside the world of gaming Monday.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
Viacom International Media Networks Asia is collaborating with SMIT to launch the online edutainment platform My Nick Jr. in China.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
Scripps Networks International’s Fine Living network has made its debut in the Balkans region on Telemach in both Bosnia and Slovenia.
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