With an aggressive new growth strategy, NFLPI is looking to score big in brand licensing as it looks beyond traditional products to drive retail sales.
Big Tent Entertainment has teamed up with NFL Players Inc. to bring together Domo and National Football League players on a series of co-branded products.
Mercury Inpress has secured its first licensing agreement with Mind Candy to create next-generation coloring and activity books for the Moshi Monsters brand.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Genius Brands International has introduced the new streaming music service "Baby Genius JukeBox" on the brand's website.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Pop culture apparel company Ripple Junction will create the first clothing line for Adult Swim’s animated series “Rick and Morty.”
The iStoryTime digital book library, powered by Cupcake Digital, will now include titles from Nickelodeon.
The Topps Company has released "Topps Kicks 15," a real-world, real-time football trading card app for Barclays Premier League, Bundesliga and Major League Soccer.
Boston-based public broadcaster and producer WGBH has optioned the rights to “Pinkalicious,” the New York Times best-selling children’s book series.
TV personality Kelly Osbourne, in collaboration with Jupi Corp, will launch her first ready-to-wear collection this September on HSN.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
Viacom International Media Networks Asia is collaborating with SMIT to launch the online edutainment platform My Nick Jr. in China.
The first National Basketball Association Cafe officially opened Friday in Manila, the Philippines.
Scripps Networks International’s Fine Living network has made its debut in the Balkans region on Telemach in both Bosnia and Slovenia.
Viacom International Media Networks has agreed to buy Northern & Shell Media Group’s Channel 5 Broadcasting, one of Britain’s biggest TV brands.
The “Destination Star Trek” exhibition is gearing up for its second visit to London later this year.
Universal Pictures Germany has taken on home entertainment rights for “Pac-Man and the Ghostly Adventures” for the German-speaking territories of Europe.
Fragrance brand Axe is teaming up with 20th Century Fox's X-Men: Days of Future Past for a range of limited edition gift sets.
The NBA and FIBA have announced plans for this year’s Basketball without Borders global basketball development program.
C3 Entertainment is teaming with Coastal Amusements to develop The Three Stooges coin-operated arcade games.
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