It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
American Greetings Properties has inked a deal with Lion Forge Comics for new children’s titles based on Care Bears, Madball and “Packages from Planet X.”
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
The U.K.'s Institute of Contemporary Arts and Polka Children’s Theater are planning special events to celebrate the 100th birthday of Moomin creator Tove Jansson.
SmileyWorld, OuiDo! Productions and international brand manager PGS are teaming up to launch an original, animated TV series for kids 4- to 7-years-old featuring the Smiley brand.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
“Tree Fu Tom” will take to the U.K. stage in 2015, in a deal between Fremantle Media Kids & Family Entertainment and Premier Stage Productions.
Tin Man Brewing Company and the Federation of Beer are working together to launch the Star Trek-inspired Klingon Warnog Ale in the U.S.
E-commerce site Swimsuitsforall.com has announced a three-year swimwear licensing deal with plus-size style blogger GabiFresh.
Warner Bros. Consumer Products and Warner Bros. Animation have tapped Bif Bang Pow! to develop products for the upcoming animated comedy series "Mike Tyson Mysteries."
Hasbro and The Walt Disney Company have expanded their strategic merchandising relationship for Marvel and Star Wars.
Corus Entertainment has made changes to its management team to align with its re-organized business units.
Sony Pictures Animation and Columbia Pictures are readying for the release of The Smurfs 2 Wednesday with a range of retail promotions.
Turner International Asia Pacific is bringing its kids’ channel Boomerang to Thailand.
Head Sport has tapped PS Brands/Planet Sox to create sports socks under its brand.
Cinedigm has acquired North American home video, video-on-demand and digital rights to “The Hive.”
Sanrio is kicking of the U.S. re-launch of the Mr. Men Little Miss brand this weekend at Fred Segal in LA.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
Major League Baseball will exhibit at Brand Licensing Europe for the first time ever this year.
A new study released by research consultancy Latitude found that new technological advances are changing storytelling.
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