It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
MTV and Aloft Hotels have launched an Asia Pacific edition of the talent show competition “Project Aloft Star.”
Imira Entertainment has taken worldwide distribution rights (excluding Austria and China) for the live-action series "Austrian Tom Turbo" (188 x 26).
Turner Broadcasting System will add Cartoon Network to Southwest Airlines' inflight entertainment portal, which streams free live television programming to passengers compliments of Dish.
Viacom has licensed some of its Nickelodeon shows to third-party stations across Europe this summer.
ThinkGeek will debut The Wand Company's latest Universal Remote Control–a Star Trek: The Original Series Phaser universal remote control at San Diego Comic-Con this week.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
U.K. trade distributors John Hornby Skewes and Nickelodeon will launch a Teenage Mutant Ninja Turtles musical instruments line in the fall.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Pop icon Britney Spears is planning a line of sleepwear apparel called The Intimate Britney Spears with retail partner Change Lingerie.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Imira Entertainment has acquired the distribution rights for several features and series from Acció.
Marvel Entertainment has teamed up with Gree for the new mobile game, "X-Men: Battle of the Atom."
CreaCon Group is continuing to build the licensing program for its series “City of Friends” with a new toy partner.
Zodiak Kids has teamed up with Paul Dennicci for the first-ever range of Mister Maker apparel.
Amid much speculation, Scottish actor Peter Capaldi was unveiled as the next Doctor Who.
Muhammad Ali Enterprises has a signed new deals with partners including Benetton and Lucky Brands.
Cartoon Network’s The Adventure Time Encyclopedia has debuted on The New York Times best-sellers list.
Knockout Licensing has been appointed by the production company The Asylum to launch a licensing program for its movies.
SEGA Europe has tapped Pyramid International for a new line of Sonic the Hedgehog giftware.
Recording artist Ben Tankard has appointed SRG Ventures to build a licensing program around his new brand, Full Tank.
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