It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
Advanstar Licensing, organizers of Licensing Expo, announced today that AwesomenessTV will exhibit at Licensing Expo 2015 for the first time.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
BBC Worldwide is taking a page from the mega events strategy that highlighted the 50th Anniversary of Doctor Who with promotions to launch the eighth season.
Independent television company, MarVista Entertainment, will distribute two Hallmark Channel original movies, “ When Sparks Fly” and “The Nine Lives of Christmas” this year.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Hollister and “Pretty Little Liars” star Lucy Hale will release a limited-edition capsule collection on August 8.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
DreamWorks Animation has named Marjorie Cohn as its first-ever head of television as the studio expands its TV efforts.
NVCP has signed the biggest-ever publishing deal in Russia for Teenage Mutant Ninja Turtles.
HIT Entertainment has appointed three executives to spearhead global brand efforts for several of its top brands.
Alcon Entertainment has acquired film and television rights to the Chicken Soup for the Soul the brand's owner.
The fashion magazine ELLE has launched a new online dating service in partnership with HowAboutWe.com.
Cupcake Digital has released an all-new interactive story app based on The Jim Henson Company's "Fraggle Rock."
IMG Licensing has been appointed by the Pro Football Retired Players Association to manage the licensing rights of its members.
Reef Entertainment will create a series of video games for The Terminator films, in a new agreement with StudioCanal.
American Greetings Properties has launched a new partnership between Care Bears and the character Bunny King in Asia.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
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