An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Sony Pictures Entertainment and Mattel are teaming up to give Barbie her first-ever live-action feature film.
Warner Bros. Consumer Products has collected a full slate of partners for the upcoming feature film Godzilla.
Sony Pictures Consumer Products has tapped apparel manufacturer Bioworld as the first licensee for ABC’s new comedy series, “The Goldbergs.”
SEGA has unveiled details of the upcoming TV series and consumer products program for the newly launched brand of the Sonic universe, Sonic Boom.
With the “Pac-Man and the Ghostly Adventures” TV series performing well, 41 Entertainment has granted a swath of new licensees for the property.
DHX Media has renewed its deal with BBC Worldwide Asia to represent “Teletubbies” and “In the Night Garden” in China.
Lazy Oaf has launched a new of Garfield-branded apparel for men and women in a deal brokered by Bulldog Licensing.
Cupcake Digital and DreamWorks Animation have released a new story app based on the TV series “Dragons: Defenders of Berk.”
The Collegiate Licensing Company, the licensing affiliate of IMG College, has named Nicole Armentrout as senior director, marketing.
Novel Entertainment has brought on Christopher Skala as a consultant to help build on the success of its digital offerings.
Dentsu Entertainment has announced plans to adapt “The Little Battlers eXperience” for broadcast in the Americas.
HIT Entertainment and iStoryTime have launched the new digital storybook app, “Mike the Knight: Storybook Treasury.”
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Temple Street Productions has named Jcorp as the Canadian apparel licensee for the tween drama “The Next Step.”
Brand licensing agency Global Icons is the new exclusive worldwide representative for the Ironman endurance sports brand.
m4e has tapped Dutch brand licensing agency License Connection to represent its girls brand Mia and me in Benelux.
AMC has tapped Sony DADC to launch and manage a new e-commerce site for "The Walking Dead" zombie drama.
Women's sports apparel brand Tail Activewear has launched a new line of collegiate licensed merchandise.
Zumba Fitness is teaming up with Viacom to promote its lifestyle brand in Poland via the TV series “Miłość na Bogata” (“Rich Love”).
German shoe retailer Deichmann is promoting Leomil’s collection of Mia and me girls’ shoes this spring.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.