Fifteen years after its TV debut on Nickelodeon, SpongeBob SquarePants remains an international pop culture icon with expanded merchandise lines and new collaborations.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bendon has selected supermodel and TV host Heidi Klum to replace Elle Macpherson as the creative director and face of its flagship Intimates brand.
The Sun Products Corporation has tapped HIA Brands to develop a range of branded home textiles inspired by the Snuggle fabric softener brand.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Spanish pastry company Panrico has teamed up with Cartoon Network's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
Withit Licensing has renewed their contract with Jumbo, the biggest toy store chain in Greece, for a product range featuring artwork from the lifestyle brand Joey & Joy.
Viz Media Europe has appointed three new directors.
Lawless Entertainment has been appointed to representat TV rights, licensing and merchandising for Animagic Media Group’s Bug Rangers.
The Fédération Internationale de Football Association has tapped Cool Gear International for a range of 2014 FIFA World Cup collectibles.
C3 Entertainment is making a push into the TV/film/digital space with the appointment of Pablo Velez Jr. as director of development and production.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
The Yamaha Motor Corporation has tapped IMG Licensing, a division of IMG Worldwide, to manage and expand its business in North America.
Warner Bros. Consumer Products EMEA is bringing some of its top brands to retail loyalty programs through a new partnership with TCC.
Cupcake Digital and DHX Media have launched the “Yo Gabba Gabba! Party in My Tummy” activity app.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Cupcake Digital has released the official app for Open Road Films’ The Nut Job movie, which will arrive in theaters Jan. 17.
HBO Global Licensing and Funko are adding to their line of Game of Thrones figures with a collection of 2.5-inch mini-figures.
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