The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Anheuser-Busch InBev will re-acquire Oriental Brewery, a leading brewer in South Korea, from KKR and Affinity Equity Partners for $5.8 billion.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
PepsiCo's Frito-Lay North America division and Activision Publishing have teamed up for a Skylanders promotion.
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