The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
European motorsports channel Motors TV will launch across North and South America on Jan. 28.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
Artesian chocolatier Sweet! Hollywood has teamed up with several licensees for a series of chocolate bars to be released in July.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
C3 Entertainment has signed a new deal with Photorealism to produce The Three Stooges fine artwork with world-renowned photorealist artist Doug Bloodworth.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
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