The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Norwegian Star cruise ship has been re-launched with a range of new dining and entertainment venues including the Jimmy Buffet-themed Five o'Clock Somewhere Bar.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
DreamWorks has partnered with Praim Group for a collection of seven chocolate bars featuring the studio’s animated characters.
A promotion with Langer’s juice featuring 41 Entertainment’s Pac-Man and the Ghostly Adventures reached more than 15,000 retail doors.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
Autombili Lamborghini has tapped World Tech Toys to design a range of remote-controlled cars based on the Italian luxury sports car brand.
Kraft is teaming up with King Features’ Popeye brand for a program to promote Kraft Kireteru Cheese in Japan.
Two of Robin Thicke’s new singles will serve as the inspiration for rose bouquets from 1-800-Flowers.com.
Peavey Electronics and Diamond Comic Distributors will give away a limited edition 2014 Teenage Mutant Ninja Turtles guitar from Peavey at San Diego Comic-Con.
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