The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
SodaStream has partnered with Sunny Delight Beverages to co-develop a new range flavorings for the home carbonation system.
Vans and the American Society for the Prevention of Cruelty to Animals are collaborating for a new apparel and accessories collection for women.
Waste Management, North American provider of environmental solutions, has teamed with two new licensees for a line of trash and recycling bags.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
DreamWorks has partnered with Praim Group for a collection of seven chocolate bars featuring the studio’s animated characters.
A promotion with Langer’s juice featuring 41 Entertainment’s Pac-Man and the Ghostly Adventures reached more than 15,000 retail doors.
American-style baking brand The Hummingbird Bakery is kicking off its licensing program with giftwares from Scoop Designs.
Autombili Lamborghini has tapped World Tech Toys to design a range of remote-controlled cars based on the Italian luxury sports car brand.
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