The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Perfetti Van Melle’s lollipop brand Chupa Chups has inked a new deal with Dohe for a stationery collection in Spain.
Crumbs Bake Shop has cooked up a deal with BJ's Wholesale Club to bring a selection of its baked goods to 201 club locations.
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
The non-profit New Starship Foundation is planning to open the world’s first dedicated science-fiction museum in 2015.
Lucky Brand is expanding its collaboration with Ford Motor Company for a new collection of men’s and women’s apparel featuring Mustang.
Valiant Entertainment has partnered with Oren's Daily Roast and Midtown Comics for a three-month celebration of Valiant's flagship hero–X-O Manowar.
The Collegiate Licensing Company has extended its partnership with Stephen F. Austin State University in Nacogdoches, Texas.
The Boy Scouts of America has added two new licensees for its growing range of Be Prepared products.
New York City tourism organization NYC & Company has named Curious George as its sixth official NYC Family Ambassador.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
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