The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Smithsonian Enterprises has partnered with Sun-Mate for a branded toy line based on the museum’s collection.
TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.
Epicurean magazine brand Cooking Light has teamed up with SodaStream International for a range of co-branded soda syrups.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Ford has tapped Mark Feldstein & Associates as one of the 50 companies to create product for Mustang’s 50th anniversary in 2014.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
The U.S. Army has joined forces with Xentris Wireless for a new line of branded mobile cases that made their debut at the Consumer Electronics Show this week.
Glassware company Riedel has released a new drinking glass special designed to provide the “optimal Coca-Cola taste experience.”
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
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