Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Art licensing firm MGL has added artist Katarina Sokolova to its roster.
Nickelodeon and Toyota’s new SpongeBob 2014 Toyota Highlander is hitting the road for fan events across the U.S.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Google chose a branded candy name for the latest version of its mobile operating system, Android KitKat.
Stan Lee has teamed up with FiCentive to create a range of gift cards featuring properties from his children’s book label.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
New Zealand Post, in partnership with Warner Bros. Consumer Products, has released a new set of stamps and coins for the next The Hobbit film.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
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