Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
FremantleMedia North America has tapped EVine Live to launch a new food-based TV series featuring seafood and other items inspired by the reality series “Deadliest Catch.”
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Smiley is continuing its expansion into the fast-moving consumer goods market with the launch of a new range of cookies from licensee Hellema.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
The Norwegian Star cruise ship has been re-launched with a range of new dining and entertainment venues including the Jimmy Buffet-themed Five o'Clock Somewhere Bar.
The National Geographic Society and First Bankcard, a division of First National Bank of Omaha, have launched the National Geographic Visa card.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
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