The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
European motorsports channel Motors TV will launch across North and South America on Jan. 28.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
The National Gallery Company has partnered with iGadgitz for a new range of mobile device cases featuring images from the museum.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Outdoor magazine Sports Afield has acquired Cabela's Trophy Properties, the real estate arm of the recreational brand Cabela’s
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
Oscar de la Renta is planning a limited edition tabletop collection created in collaboration with the New York Botanical Garden.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
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