This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Monsanto Company and The Scotts Miracle-Gro Company have extended their nearly two-decade-long partnership for the licensing of Monsanto's Roundup herbicide brand.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Red Gold has partnered with Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods to create Sriracha Hot Chili Sauce Ketchup.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
The WWE Studios production company has secured a revolving credit facility worth $35 million with Bank of America Merrill Lynch.
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Aristocrat won top honors at the Global Gaming Awards in Las Vegas, with its “The Walking Dead Slot Game” named Casino Product of the Year.
Jewel Branding & Licensing has signed on to represent Colombian illustrator Catalina Estrada for licensing in North America.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Card.com has teamed with John Wayne Enterprises to bring the John Wayne brand to a line of pre-paid MasterCards in the U.S.
Toys 'R' Us announced a significant expansion of its ongoing support of the Special Olympics with a sponsorship of the 2015 Special Olympics World Games and more.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
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