Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
A host of new Energizer and Eveready licensed products are on display this week at CES in Las Vegas, Nev., including flash drives and mobile chargers.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
Fashion designer Zac Posen will "dress" the bottle of Ecco Domani's Pinot Grigio with a limited edition label design that will be available in stores across the U.S. in May.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
Hampton Forge has teamed with chef Maria Loi for a collection of flatware, cutlery and cookware that will launch at the Home and Housewares Show this weekend.
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Swiss watch brand Baume & Mercier has crafted two limited edition men's watches inspired by Shelby Cobra's racecar.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
Mondolez International's cracker brand Triscuit has cooked up its first-ever custom-created flavor, as part of a larger partnership with food artisans.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.