The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Sports apparel and headwear company ’47 Brand will develop an exclusive ’47 Archive Collection.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Vans has teamed up with the Truth anti-smoking campaign to launch a limited edition collection of footwear and apparel.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
GreenLight has announced a new licensing agreement with Sony Pictures to create a series of vehicle replicas from the TV show “Breaking Bad.”
Carte Blanche has unveiled a new range of Moshi Monsters 3D cards that bring to live the digital characters with new 3D technology.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
Loudmouth Golf, which began in the Sonoma Wine Country, has launched its first collection of wines.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
Stern Pinball is planning a Mustang-themed pinball machine that will launch in 2014, as part of the Ford car’s 50th anniversary.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
Specialty food gifting company Hickory Farms has appointed the Atlanta-based Brand Licensing Team to launch a licensing program.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Crumbs Bake Shop is cooking up something new with the specialty foods manufacturer Pelican Bay–cupcake mixes and kits.
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