The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
The University of Oxford will showcase its latest line of furniture in the Retail Lounge at Brand Licensing Europe this week.
BrandSlam, the licensing division of agency Parham Santana, has signed on to represent the United Nations Children’s Fund in the U.S.
Loudmouth Golf, which began in the Sonoma Wine Country, has launched its first collection of wines.
Brand USA is teaming up with the National Football League to promote tourism to the United States.
Stern Pinball is planning a Mustang-themed pinball machine that will launch in 2014, as part of the Ford car’s 50th anniversary.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
Specialty food gifting company Hickory Farms has appointed the Atlanta-based Brand Licensing Team to launch a licensing program.
Apparel specialist Poetic Gem is planning an apparel range in the U.K. that will feature the Jelly Belly candy brand.
Crumbs Bake Shop is cooking up something new with the specialty foods manufacturer Pelican Bay–cupcake mixes and kits.
Budweiser, the official beer sponsor of the upcoming 2014 FIFA World Cup Brazil, has unveiled new product packaging for the event.
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