The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Little Pim, the foreign language program for young children has launched a special edition product line exclusively at Toys ‘R’ Us.
Campbell Soup Company and Green Mountain Coffee Roasters have partnered to create a line of soups that can be prepared in Keurig coffee machines.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Anheuser-Busch InBev will re-acquire Oriental Brewery, a leading brewer in South Korea, from KKR and Affinity Equity Partners for $5.8 billion.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
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