Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
Thinkway Toys has created a new line of deluxe Animatronic interactive Star Wars action figures.
Retailer and menswear brand owner Trinity has tapped David Beckham to play a role in driving the global business of its Kent & Curwen brand.
Media company Athlete Content & Entertainment launched in partnership with majority stakeholder, the NFL Players Association, to create original programming featuring the world's top athletes.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
In 2013 Marco Hüsges began snapping up the trademark to the word "emoji" around the world under his newly created company banner, The Emoji Company.
Playboy Enterprises has launched a new limited release, a Playboy-inspired bottling of Blackheart Premium Spiced Rum–Blackheart Playboy Edition
Tempting Brands has appointed The Brand Liaison to launch the licensing of its Route 66 brand in North America.
General Electric has terminated its agreement to sells its appliances business to Electrolux.
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