Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Royal Horticultural Society has tapped the Gourmet Candy Company to create a range of branded chocolates and sweets.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
As part of its back-to-school package, European retailer Idee+Spiel will release an exclusive school box featuring popular characters from Peanuts.
Mask-arade Masks, a member of Rubie’s Costume Co. group of companies, has unveiled two new masks for the U.K. market featuring the characters Batman and Superman.
Oreo has partnered with Carvel, an ice cream retail franchise, to debut the company’s first soft serve Oreo-inspired ice cream.
U.K.-based The Copyrights Group has added several new partners and categories for The Country Diary of an Edwardian Lady, growing the licensing program in the U.K. and around the globe.
The Victoria and Albert Museum has partnered with ten licensees for a raft of new products across multiple categories.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
SmileyWorld has partnered with Compagnie Pâtissière to launch a selection of branded tartlets.
Precious Moments has completed its acquisition of Ne’Qwa Art, a producer of reverse painted glass.
Disney Consumer Products has tapped Pepperidge Farm to create Finding Dory-inspired Goldfish and packaging.
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