The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Pan American World Airways has tapped Itochu Fashion System as the master licensee for the Pan Am brand in Japan.
The first M&M's store in France has opened its doors at the Paris-Charles de Gaulle airport.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
The Licensing Company North America has expanded its representation agreement with beverage brand Welch’s.
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