The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
The stars of the animated TV shows "Shaun the Sheep" and "Timmy Time" will soon be encouraging flocks of children around the world to learn English.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
The U.K.’s largest nature conservation charity RSPB has teamed up with Pants On Fire Games to create the original board game Wing It.
Felicity Wishes has teamed up with the U.K. children’s charity Dreams Come True to help kids across England get access to palliative care.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
Nestlé has launched the first-ever KitKat boutique in Japan that features a variety of exclusive flavors created by Japanese chocolatier Takagi.
Praim Group is creating a new line of chocolate bars for the international lifestyle brand French Bull.
Claire's and Dylan's Candy Bar are continuing their partnership with an expanded collection of accessories and beauty products.
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