The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
European motorsports channel Motors TV will launch across North and South America on Jan. 28.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
The National Gallery Company has partnered with iGadgitz for a new range of mobile device cases featuring images from the museum.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
Discovery Communications’ Discovery Kids brand will featured in a Wacky Pack Kid’s Meals promotion with Sonic Drive-In restaurants.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
A+ Images has teamed up with the Karen’s Kids brand for a new line of apparel for teachers and students.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
Sony has signed a new multi-year deal with gaming company IGT to develop its Wheel of Fortune slot machines for mobile and online.
Reckitt Benckiser's Air Wick air freshener brand has launched new scents inspired by the essence of four U.S. national parks.
Drexel University has extended its partnership with The Collegiate Licensing Company, the licensing affiliate of IMG College.
Media company Univision Communications has teamed up with T-Mobile U.S. to launch a wireless service created specifically for Hispanic Americans.
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