Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
Goodyear has recently extended its licensed car accessories business in China.
The Paseo Del Rio has appointed All American Licensing to develop a full range of consumer products for The River Walk in San Antonio, Texas.
NBCUniversal International Formats has sold its hit unscripted format “Top Chef” to Cinemateli Content for the creation of "Top Chef Mexico."
Home retailer PBTeen is planning an exclusive product collection from YouTube star Meg DeAngelis based on the partners' recent DIY web series.
Kids' media executive Lisa Hryniewicz of Koko Media and Deer Little Forest creator Jo Rose have merged their companies to create Koko Rose Media.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
The Collegiate Licensing Company has signed a six-year extension of its 31-year global partnership with the University of Nebraska.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
Confectionary company Ferrero has signed on to create a line of Kinder Surprise Eggs featuring Melnitsa Animation Studio's Three Bogatyrs brand.
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