This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Monsanto Company and The Scotts Miracle-Gro Company have extended their nearly two-decade-long partnership for the licensing of Monsanto's Roundup herbicide brand.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Red Gold has partnered with Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods to create Sriracha Hot Chili Sauce Ketchup.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
The WWE Studios production company has secured a revolving credit facility worth $35 million with Bank of America Merrill Lynch.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
Knockout Licensing has been appointed to launch and manage the licensing program for the Smithsonian Libraries’ Seed Catalog Collection.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Teenage Mutant Ninja Turtles and Pizza Hut are collaborating to promote the upcoming film Teenage Mutant Ninja Turtles, out this August.
Lemonis Fischer Acquisition Company will acquire New York-based cupcake specialty chain and licensor Crumbs Bake Shop as part of Crumbs' bankruptcy filing.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Ice cream chain shop Baskin-Robbins will release a line of limited-edition treats featuring Oreo cookies.
Mars Retail Group has opened its first M&M’S World store in Asia.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Pillsbury and Cinnabon have partnered to bring the indulgent Cinnabon experience to homes across America.
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