The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Perth Mint is honoring "Star Trek: The Original Series" with the release of two silver commemorative coins, under license by CBS Consumer Products.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Toys 'R' Us announced a significant expansion of its ongoing support of the Special Olympics with a sponsorship of the 2015 Special Olympics World Games and more.
The London Taxi Company, the only manufacturer of the iconic British black cab, has inked a deal with IglooBooks for a range of titles featuring London Taxis.
U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Wooky Entertainment is featuring a range of new activity kits this week at New York Toy Fair.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
Discovery Communications is planning a line of Keurig-compatible, single-serve coffee cups inspired by the TLC series, “Cake Boss.”
For the first time ever, an official Duff Beer (inspired by “The Simpsons” brew) will be available at retail.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
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