Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Anheuser-Busch and the National Basketball Association have extended their long-term marketing partnership, which began in 1998, for another four years.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Card.com has unveiled a new line of pre-paid MasterCards featuring Paddington in the U.S.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
Perfetti Van Melle has partnered with Koldwave Foods to create an assortment of frozen treats featuring the Airheads candy brand, in a deal brokered by Beanstalk.
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.
Chefs Daniel Boulud, Dominique Crenn and Michel Richard debuted their new line of cookware and dinnerware at the Home & Housewares Show earlier this week.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
Nickelodeon Viacom Consumer Products recently partnered with Dolci Preziosi and Walcor to celebrate Easter in Italy.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Magic Light Pictures has made a number of new additions to the Gruffalo food licensing program.
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