Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Royal Horticultural Society has tapped the Gourmet Candy Company to create a range of branded chocolates and sweets.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Candy brand Peeps has teamed with Menchie’s, a North America-based frozen yogurt franchise, to celebrate spring with the seasonal specialty offering, Marshmallow Mania.
Atlantyca Entertainment has tapped Italian bakery and confectionery company Cerealitalia to produce Geronimo Stilton-branded Easter eggs.
Chronicle Books has tapped the Praim Group to create and distribute a range of all-natural chocolate bars for the Happiness Is… inspirational book brand.
Sanrio has partnered with Züca to launch a new range of Hello Kitty luggage.
Atlantyca has renewed its partnership with QMI to launch a new series of character-branded prepaid cards from Poste Italiane.
Anheuser-Busch has tapped appliance manufacturer Danby to create a line of Budweiser-branded refrigeration products in the U.S.
Paws, Inc., licensor of the Garfield property and associated characters, has partnered with 37 companies for new Garfield merchandise across the globe.
Hearst Magazines International has partnered with Marka PJSC to launch the world’s first Harper’s Bazaar Café in Dubai’s design district.
NBCUniversal and Illumination have tapped PetSmart to create a Secret Life of Pets multi-channel shopping experience featuring new products, social media activations and more.
The Emoji Company, launched just three years ago, is now taking licensed products to every corner of the globe.
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