The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Harley-Davidson is partnering with Cobra Electronics for a special, limited edition Harley-Davidson-branded CB radio.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
The Hershey Company has acquired an 80 percent stake in the Chinese confectionery brand Shanghai Golden Monkey Food Joint Stock Co.
Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
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