Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Executives from Head Sport, PepsiCo and Stanley Black & Decker, alongside their licensing agents, will give an exclusive look at how licensing plays into their branding strategies at the NYC Licensing Summit, taking place March 2-3 in Manhattan.
The Royal Horticultural Society has partnered with Amelie Chocolat to produce a range of branded luxury chocolates and confections.
High Resolution Design, a plush design company, has secured two new licenses–Pringles and “Thunderbirds Are Go”–ahead of its London Toy Fair debut.
The United Nations Children’s Fund and WME/IMG have joined forces to further elevate and spotlight UNICEF’s causes.
Tangerine Confectionery has appointed The Point.1888 as its exclusive brand extension partner in the U.K.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
The Goodyear lifestyle program has extended its current apparel lineup with a host of new pieces for its fall/winter 2018 collection.
Constellation Brands and CJ Global have teamed up to launch a line of Corona-branded electronic products.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
The Martin & Osa Johnson Safari Museum has revealed several trademarks that are now available for domestic and international licensing.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Constellation’s Cerveza Modelo Especial and Corona beers have partnered with Ripple Junction and Brew City for two new apparel lines in a deal brokered by The Joester Loria Group.
Rodale, owner of the Men’s Health magazine, will launch a new line of Men’s Health-branded frozen entrees in the U.K.
Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics, has partnered with London-based restaurant Balthazar for a beauty-inspired afternoon tea and limited edition lip color.
Carte Blanche has partnered with crafting company Avec for a range of craft products for its Me to You brand.
SmileyWorld has added two new partners to be featured in two food-inspired promotions this spring/summer.
Hallmark Cards has teamed with FTD Companies to offer an exclusive artist-designed floral and plant collection that celebrates special occasions throughout the year.
Global color authority Pantone, in partnership with its agent Crazy Bell Agency, has appointed Brand Central as its licensing representative for the U.S.
Licensing agency The Joester Loria Group has tapped Dope Couture, a Los Angeles-based streetwear and urban clothing brand, for a co-branded apparel range featuring Modelo Especial.
Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others.
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