A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Motorola Mobility has expanded its partnership with Binatone Global to create a line of consumer mobile accessory products.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing for the first time at BLE.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Dunkin' Donuts has teamed with The Hershey Company to feature Reese's Peanut Butter in a new donut treat.
Poeticgem is developing a range of products based on the iconic British motorcycle brand BSA.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Nickelodeon and Playmates Toys will launch new Teenage Mutant Ninjas Turtles action figures, of the characters Bebop and Rocksteady, exclusively at Walmart this month.
The National Hockey League has expanded its relationship with American Honda Motor to include Honda Canada as sponsor in the automotive category in North America.
The New Orleans Tourism Marketing Corporation has launched an e-commerce site for the city–the New Orleans City Store.
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