Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
Entertainment Today, a syndicated TV entertainment news magazine, has partnered with Universe Publishing for the Entertainment Tonight Movie Quote-A-Day 2017 Calendar.
The American Red Cross has appointed the Seltzer Licensing Group to manage and expand its current licensing program.
Dena Designs has partnered with three licensees for its Happi by Dena brand, in deals brokered by The Joester Loria Group, its exclusive licensing agent.
Mars Chocolate North America has unveiled a new commercial featuring M&M’s characters and characters from 20th Century Fox’s upcoming film X-Men: Apocalypse, which premieres May 27.
Billabong has appointed Mood Media, a leader in customer experience design, to develop customized sound and scent profiles for a number of its flagship stores.
Anheuser-Busch has tapped appliance manufacturer Danby to create a line of Budweiser-branded refrigeration products in the U.S.
Martha Stewart Living and Martha Stewart Digital have partnered with Church & Dwight, the makers of Arm & Hammer, to launch a spring cleaning content series called Martha University.
Sunkist Growers has partnered with Rock Point Global for a line of branded kitchenware, in a deal brokered by Act III, Sunkist’s licensing agent.
Sony Pictures has tapped Coca-Cola to re-launch the Hi-C Ecto Cooler in celebration of Ghostbusters’ return to theaters, July 15.
NFL Players Inc. has added seven new licensing partners to expand its presence in areas such as mobile, digital and collegiate co-branded merchandise.
Ivanka Trump has appointed Trish Whalen as vice president of business development for the Ivanka Trump Collection.
The WWE Studios production company has secured a revolving credit facility worth $35 million with Bank of America Merrill Lynch.
Playmobil has announced a new partnership with the National Hockey League to produce a line of NHL-inspired toys.
Cindy Levitt, senior vice president of merchandise and marketing at retailer Hot Topic was an honoree at the K.I.D.S Fashion Delivers luncheon in NYC Wednesday.
Fast food chain Fatburger is showcasing its brand this year at Licensing Expo alongside licensing partner UltraBrandz.
The Kurt Vonnegut Jr. Trust has hired the brand strategy agency Kick Design to develop a consumer products program for the iconic author's brands.
Sequential Brands Group is in talks with Martha Stewart Living Omnimedia to acquire the licensing and publishing company, according to a WSJ report.
Food and beverage, beauty, music, publishing, sports and heritage are among the categories represented by more than 44 new exhibitors at this year’s BLE.
Elie Dekel exits Saban, P&G offloads 43 beauty brands, a new No. 1 Toy License in U.K. and other top news from the week of July 6.
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