The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Paws, Inc. has tapped the consulting firm Philliou Partners to represent the Garfield brand to card-issuing banks outside of the U.S.
Playboy Enterprises has launched an e-commerce site for its Playboy Premium Vapor collection.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
Global energy company Shell has signed on as the headline sponsor of the new Motorsports Café feature area at Licensing Expo 2014.
Wooky Entertainment is featuring a range of new activity kits this week at New York Toy Fair.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.