This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Kellogg’s has partnered with MSA Apparel for a line of young men’s and junior's fashion tops and fleece, in a deal brokered by The Joester Loria Group.
Mars, Inc. has tapped Zalemark to create a line of fashion jewelry featuring the M&M's candy brand.
The new character brand Nurdys is off to a big start in Europe with two new signings for greeting cards and a charity partnership.
The British animal charity Battersea Dogs & Cats Home has partnered with Rapanui Clothing to launch a range of t-shirts, hoodies and tote bags.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Poeticgem is developing a range of products based on the iconic British motorcycle brand BSA.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Bulls Licensing has launched its new look and feel at this year’s Brand Licensing Europe.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
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