Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
The Collegiate Licensing Company and Vanderbilt University have agreed to a five-year extension of their global partnership that will see the CLC continue to manage the university's trademark licensing program.
Novelty manufacturer BigMouth has unveiled a series of new licensing deals for products including pool floats, mugs, string lights and more.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Kellogg’s has partnered with R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and décor.
Dunkin' Donuts K-Cup pods will soon be available online in an expanded partnership between the J.M. Smucker Company, and Keurig Green Mountain.
Iconic red and white frozen treat Bomb Pop and sour candy brand Warheads have joined forces to launch a new line of lip-puckering frozen treats.
Reality TV star and "Fashion Police" co-host Giuliana Rancic is adding a new Moscato to her wine brand, Xo, G, which first launched at Walmart in fall 2014.
Homewares brand Bernardaud is launching its latest artist collaboration with Viz Muniz of Brazil, who creates contemporary designs inspired by microscopic imagery of bacteria.
CandyRific has been granted rights to produce candy novelties based on Universal Pictures and Illumination Entertainment’s Despicable Me franchise, including the upcoming prequel film Minions.
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
BBC Worldwide has appointed Jasnor as the master toy licensee for “Hey Duggee” in Australia and New Zealand.
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