The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
Dental industry manufacturer Young Dental has acquired the Oral B brand name for use on select professional oral care products.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
The New Orleans Tourism Marketing Corporation has launched an e-commerce site for the city–the New Orleans City Store.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
Stern Pinball is planning a Mustang-themed pinball machine that will launch in 2014, as part of the Ford car’s 50th anniversary.
Git-R-Done Productions, the charitable arm of the Larry the Cable Guy brand, has signed two new food partners for the stand-up comedian.
The U.K.’s Royal National Lifeboat Institution has appointed global licensing agency Brands with Influence to represent it worldwide.
Crumbs Bake Shop has tapped White Coffee to develop a line of packaged and single-cup coffees inspired by its gourmet cupcakes.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
The Coca-Cola Company has teamed up with OPI Products to feature several of the company’s beverages in a limited edition line of nail lacquers.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent–Cheeteau.
Rita’s Italian Ice and Mars, Inc.’s Starburst have introduced their latest co-branded flavor–Starburst Orange Italian Ice.
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