The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
The Licensing Company has brokered a new deal between Jelly Belly and Rivermill for a line of branded milkshakes and jellies.
Family-owned French winery Grands Vins de Bordeaux has released a new line of vino inspired by the ITV period drama “Downton Abbey.”
Me to You, the brand behind Tatty Teddy, has signed up as the charity partner for non-profit Have A Heart’s Live Artist of the Year event.
Pinnacle Vodka is putting an interesting new twist on spirits in a new partnership with Cinnabon.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
Disney Worldwide Publishing and Lilly Diabetes have teamed up to create digital versions of their custom books for kids with Type 1 Diabetes.
Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
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