The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.
Palmer Cash unveiled the first Funyuns t-shirt line for fall/winter at the MAGIC trade show this week.
Adidas A.C Milan, Chelsea Football Club, FIFA, Automobil Lamborghini and Moto GP are among the 180 companies already signed up to exhibit at this year’s BLE.
Bentley has teamed up with the Swiss ski manufacturer Zai to craft a limited edition line of handmade skis, inspired by the luxury car brand.
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Nathan's Famous has moved its retail food business to new licensing partner the John Morrell Food Group.
“Sesame Street” character Abby Cadabby and Sesame Workshop's H. Melvin Ming will launch the annual Light It Up Blue global campaign to raise awareness of autism.
Premium drink company Diageo has launched a new whiskey created in partnership with global sporting icon David Beckham.
Discovery Communications is planning a line of Keurig-compatible, single-serve coffee cups inspired by the TLC series, “Cake Boss.”
For the first time ever, an official Duff Beer (inspired by “The Simpsons” brew) will be available at retail.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
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