A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Dunkin' Donuts has teamed with The Hershey Company to feature Reese's Peanut Butter in a new donut treat.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Inventure Foods is adding organic options to its line of Jamba-branded at-home smoothie kits.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
This year PROJECT, MAGIC's contemporary fashion show, will be showcasing the convergence of the motorcycle lifestyle and fashion in a new Moto Lounge.
Animal Planets and its R.O.A.R (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with five returning and two new partners.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Sony Pictures Consumer Products has granted GTech the licensing rights to the iconic TV game shows “Wheel of Fortune” and “Jeopardy!” for lottery games.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
The Beano and DC Thomson Consumer Products announced the first ever The Beano menswear line exclusively on fashion online store Asos this month.
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