Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Candle company PartyLite had unveiled its new designer collection from celebrity stylist Jonathan Adler.
Kellogg’s will release its limited-run cereal Rocky Mountain Chocolate Factory Chocolatey Almond Cereal to supermarkets nationwide.
Target Corporation has named retail veteran Brian Cornell as the its new chief executive officer replacing longtime CEO Gregg Steinhafel, who departed May 5.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Mountain Dew has announced the next collaboration in its Green Label Exclusives program with photographer Atiba Jefferson.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event.
Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
The U.K.’s largest nature conservation charity RSPB has teamed up with Pants On Fire Games to create the original board game Wing It.
Felicity Wishes has teamed up with the U.K. children’s charity Dreams Come True to help kids across England get access to palliative care.
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