Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Art licensing firm MGL has added artist Katarina Sokolova to its roster.
Nestlé USA and Fox have launched a nationwide sweepstakes to promote The Simpsons-themed Butterfinger bar.
Seventeen magazine has teamed up with It’Sugar for a candy line designed to infuse a little sweetness into any situation.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
Nurture Rights has teamed up with London’s Natural History Museum to turn the book Dinosaur Roar! into an interactive preschool property.
A huge roster of licensors’ have joined Digital Giving’s new app “T-Shirt Booth,” which offers character t-shirts for charity.
The Licensing Company has brokered a new deal between Jelly Belly and Rivermill for a line of branded milkshakes and jellies.
Family-owned French winery Grands Vins de Bordeaux has released a new line of vino inspired by the ITV period drama “Downton Abbey.”
Me to You, the brand behind Tatty Teddy, has signed up as the charity partner for non-profit Have A Heart’s Live Artist of the Year event.
Pinnacle Vodka is putting an interesting new twist on spirits in a new partnership with Cinnabon.
FremantleMedia’s Tree Fu Tom was among a group of celebrities and characters who attended a Christmas tea party for 50 children with terminal illnesses.
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