The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
Discovery Communications is planning a line of Keurig-compatible, single-serve coffee cups inspired by the TLC series, “Cake Boss.”
For the first time ever, an official Duff Beer (inspired by “The Simpsons” brew) will be available at retail.
Pepsi debuted its inaugural Live for Now capsule collection of apparel and accessories at Bloomingdale’s in New York City Wednesday.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
Target will donate one school supply item to a student in need for every select up&up school supply purchased at its stores from July 13 until Aug. 2.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
U.K. gaming software developers Microgaming has created an online slot game for Jurassic Park in partnership with Universal Partnerships & Licensing.
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