Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
NASA Federal Credit Union is planning a new series of "Star Trek"-branded credit cards, created under license by CBS Consumer Products.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
Thinkway Toys has created a new line of deluxe Animatronic interactive Star Wars action figures.
Retailer and menswear brand owner Trinity has tapped David Beckham to play a role in driving the global business of its Kent & Curwen brand.
Media company Athlete Content & Entertainment launched in partnership with majority stakeholder, the NFL Players Association, to create original programming featuring the world's top athletes.
Nike Vision and basketball player Kevin Durant have announced the newest edition of their collaborative eyewear line.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
In 2013 Marco Hüsges began snapping up the trademark to the word "emoji" around the world under his newly created company banner, The Emoji Company.
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