Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
The Boys Scouts of America has added two new licensees to its consumer products program.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Skylanders, the kids video game that brings physical toys to life, will debut its first-ever balloon at the 88th Annual Macy’s Thanksgiving Day Parade.
Groupon has launched a campaign to boost donations for Sesame Workshop, the non-profit educational organization behind “Sesame Street.”
Mars will showcase American Heritage Chocolate at its M&M’s World store in New York City.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
The University of California has extended its partnership with The Collegiate Licensing Company, an affiliate of IMG, through 2017.
Pohlad Family Capital Fund and another family office investor have acquired interests in the Polaroid brand and related intellectual property.
The National Gallery Company has partnered with iGadgitz for a new range of mobile device cases featuring images from the museum.
The Joester Loria Group has tapped the apparel company Fencepost Productions for a collection of Corona-branded menswear.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.