Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
American Greetings Properties is the latest licensor to bring its brand to Card.com with a new range of Strawberry Shortcake pre-paid debit cards.
Polaroid unveiled the new Polaroid iZone smartphone camera at the International Consumer Electronics Show, taking place this week in Las Vegas, Nev.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
Beanstalk has tapped the Campbell Soup Company to create a line of refrigerated sides, soups and sauces inspired by menu items at the restaurant chain TGI Fridays.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
LMCA has brokered a worldwide licensing agreement with the Camelion Battery Co. of Shenzhen, China, for Westinghouse Electric Corp.-branded batteries.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
Disney Consumer Products and Marvel have launched a new range of products that celebrate real-life military heroes.
Cherokee Global Brands has signed a multi-year extension with Nishimatsuya Chain Company for licensing of its range of baby and children's categories in Japan.
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