Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
Playboy Enterprises has partnered with two licensees–Supreme and Bras N Things–for new and renewed deals.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
The National Geographic Society and 21st Century Fox have reached an agreement to expand their 18-year joint venture for National Geographic Channels.
Saks Fifth Avenue and the cast of the Fox series "Empire" unveiled their fashion collaboration at the retailer’s Fifth Avenue flagship in New York City.
Boys & Girls Clubs of America has named Bensussen Deutsch & Associates as its merchandise agency to develop its e-commerce business and promotional products.
Mattel has appointed four executives to key senior roles as it implements its plan to deliver improved performance.
Roar Beverages and New York Giants wide receiver Odell Beckham Jr. have released the first product in Roar's Odell Beckham Jr. beverage series.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
CandyRific has expanded in the Marvel Universe with the two new Avengers CandyRific fans–Captain America and Iron Man.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
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