Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Sensio announced the launch of Skinnygirl by Bella, a collection of kitchen appliances from natural foods chef, best-selling author, and reality TV star Bethenny Frankel.
20th Century Fox Consumer Products and Premier Exhibitions will launch an Ice Age-themed exhibition.
Media campaign Got Milk? is expanding its licensing program with three new food-based brand extensions developed in collaboration with licensing agent Beanstalk.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
The Joester Loria Group has added InGear Fashions to the growing list of licensees for the Corona, Modelo Especial and Pacifico brands.
Harley-Davidson is partnering with Cobra Electronics for a special, limited edition Harley-Davidson-branded CB radio.
McDonald's USA is bringing back its Happy Meal Books program in partnership with HarperCollins Children's Books.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
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