Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Joester Loria Group, the exclusive licensing agency for Constellation Brands’ beer portfolio, has tapped SmartWorks Consumer Products to create a collection of Corona-branded grilling accessories.
Brand innovation firm Tenet Partners has released its 2016 Top 100 Most Powerful Brands Report, with Coca-Cola claiming the top position for the ninth year in a row.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
Harley-Davidson has partnered with Weber-Stephen Products to release a special edition Weber Q 1200 gas trill featuring the Harley-Davidson logo.
Life is Good, a lifestyle brand, has joined forces with more than 10 U.S. colleges to create a line of co-branded collegiate apparel.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
The Quaker Oats Company, a subsidiary of PepsiCo, is bringing Girl Scouts Cookies to the snack aisle with the new line of Quaker Chewy Girl Scouts granola bars.
The Queen’s Treasures has developed a new doll and accessories range inspired by Dr. Jane Goodall, known for her pioneering research on wild chimpanzees.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Fashion design Misha Nonoo and footwear retailer Aldo have released their second collection of co-branded footwear and handbags.
WWE is expanding its presence in the toy aisle through a new deal with Jakks Pacific.
Brewery Ommegang is planning to re-release the first two beers in its "Game of Thrones" series (developed in partnership with HBO).
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Just Born Retail Group, the retail division of candy manufacturer Just Born Quality Confections, has appointed Brand Activation Consulting as its U.S. licensing agency.
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