The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Sports apparel and headwear company ’47 Brand will develop an exclusive ’47 Archive Collection.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Vans has teamed up with the Truth anti-smoking campaign to launch a limited edition collection of footwear and apparel.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
Stan Lee has teamed up with FiCentive to create a range of gift cards featuring properties from his children’s book label.
American Greeting Properties has partnered with Card.com for prepaid debit cards in the U.S. featuring the classic Care Bears brand.
Brand agency Beanstalk has signed two new deals to expand the reach of the Nesquik chocolate milk brand.
The heritage boat brand Chris-Craft has teamed up with the Miniot for a range of wooden iPhone cases.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
The Yamaha Motor Corporation has tapped IMG Licensing, a division of IMG Worldwide, to manage and expand its business in North America.
TV personality Bethenny Frankel has added a new non-alcoholic option to her line of Skinnygirl beverages.
150-year-old ammunition and firearms brand Winchester is now available for licensing via the online brand licensing network iQ License.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
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