Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Appy Food and Drinks has released a range of Peppa Pig kids’ juice drinks in all Aldi supermarkets across the U.K.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
Business development company Public Group has signed on to represent three new brands.
Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
CounterArt is developing a new licensed collection of hardboard mats, coasters, and related serveware inspired by The Colonial Williamsburg Foundation.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
The Fuller Brush Company has signed a multitude of new licenses for products that help consumers “Live Fuller” including USA Filtration, Core Pacific and Card.com.
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