A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Dunkin' Donuts has teamed with The Hershey Company to feature Reese's Peanut Butter in a new donut treat.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
Inventure Foods is adding organic options to its line of Jamba-branded at-home smoothie kits.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
My Gym Children’s Fitness Center has teamed with The Hain Celestial Group for a marketing campaign in the U.K. featuring Hain’s Ella’s Kitchen.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Aristocrat won top honors at the Global Gaming Awards in Las Vegas, with its “The Walking Dead Slot Game” named Casino Product of the Year.
Jewel Branding & Licensing has signed on to represent Colombian illustrator Catalina Estrada for licensing in North America.
Del Monte has teamed up with the Walt Disney Company Middle East to bring Disney and Marvel characters to its line of canned fruit juices.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Card.com has teamed with John Wayne Enterprises to bring the John Wayne brand to a line of pre-paid MasterCards in the U.S.
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