A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
The NFL Players Association is joining forces with the Fire Department of New York for a limited edition t-shirt collection to celebrate FDNY's 150-year legacy.
Margaritaville, the tropical lifestyle brand inspired by the songs and lifestyle of singer and songwriter Jimmy Buffett, has enlisted the Joester Loria Group for new food extensions.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Apparel brand Vans is continuing its partnership with the youth smoking prevention campaign Truth for a new collection that highlights replacements for cigarettes.
U.S. restaurant chain Dickey's Barbecue Pit is bringing some of its signature menu items to stores, beginning with its buttery rolls.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
The Queen’s Treasures has developed a new doll and accessories range inspired by Dr. Jane Goodall, known for her pioneering research on wild chimpanzees.
Apparel licensee Trevco has launched a new print-on-demand platform that will allow licensors to create comprehensive print-on-demand programs.
PepsiCo has signed on with Victory Tailgate to create a range of branded cornhole boards and accessories baring the Pepsi and Mountain Dew insignias.
Last week Playboy hosted the grand opening of its new, freestanding Playboy Mexico store, Playboy Estd 1953.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Evian and French fashion house Kenzo have collaborated to design the 2015 Evian limited edition bottle.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
Designer Michael Kors will create seven new Duracell PowerCases and Powermats for the upcoming holiday season.
Sony Pictures Consumer Products, in collaboration with Budge Studios and Lafig, has released the first Smurfs food mobile app–"The Smurfs Bakery."
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