The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Two industry veterans have joined customized product printing company Coveroo.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Google chose a branded candy name for the latest version of its mobile operating system, Android KitKat.
Stan Lee has teamed up with FiCentive to create a range of gift cards featuring properties from his children’s book label.
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
New Zealand Post, in partnership with Warner Bros. Consumer Products, has released a new set of stamps and coins for the next The Hobbit film.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
Prost Beverage Co. has licensed the rights to develop a legal version of Tim Smith's, star of Discovery Channel reality series “Moonshiners,” infamous brew.
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