The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Ford has tapped Mark Feldstein & Associates as one of the 50 companies to create product for Mustang’s 50th anniversary in 2014.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
The U.S. Army has joined forces with Xentris Wireless for a new line of branded mobile cases that made their debut at the Consumer Electronics Show this week.
Glassware company Riedel has released a new drinking glass special designed to provide the “optimal Coca-Cola taste experience.”
The doughnut shop Krispy Kreme is launching a line of ready-to-drink iced coffees inspired by its coffees and pastries, available exclusively at Walmart.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Agency Brandberry and the fashion watch brand FLüD have joined iQ License, a new online networking platform for the licensing industry.
CBS Consumer Products and The Federation of Beer are planning a new Star Trek-branded beer–Klingon Warnog.
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