The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
The Original SoupMan brand, made famous on the sitcom “Seinfeld,” is expanding its range of soups.
Little Pim, the foreign language program for young children has launched a special edition product line exclusively at Toys ‘R’ Us.
Campbell Soup Company and Green Mountain Coffee Roasters have partnered to create a line of soups that can be prepared in Keurig coffee machines.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Anheuser-Busch InBev will re-acquire Oriental Brewery, a leading brewer in South Korea, from KKR and Affinity Equity Partners for $5.8 billion.
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