Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Knockout Licensing has signed the first licensing partners–Taste Beauty and Goffa International–for the Rita’s Italian Ice brand.
Transport for London has tapped Fender to create a limited edition guitar featuring the Night Tube map.
The Victoria & Albert Museum has partnered with Master Paintmakers to develop a range of interior paints.
Orange County Choppers has selected Rocket Licensing to serve as its exclusive licensing agent across Europe.
Digital food brand Epicurious has partnered with Wines That Rock to launch a new range of custom-designed wines.
Lawless Entertainment has tapped Card.com to develop and promote re-loadable GPR debit and credit cards featuring the children’s animated series “Eddie is a Yeti.”
Automotive manufacturer Carroll Shelby has tapped brand creative agency Blue Kangaroo to help grow and support the brand’s propositions and values.
Corus Entertainment’s Nelvana has partnered with 10 new licensees to extend the worldwide consumer products program for its animated preschool series “Little Charmers.”
U.K. firm Licensing Management International has signed four new partners for products that will further expand BSA Motorcycles’ heritage licensing program.
Celebrity chef Tom Kerridge has partnered with RayGray Snacks for a range of branded pork crunch.
Fashion designer Kate Spade has added three new accessories inspired by the Klondike brand to her Miss Adventure collection.
Brand and Deliver has created a U.K. brand partnership campaign with Pizza Hut, Shoe Zone and Abellio Greater Anglia, a train operator in London, to promote Sony Pictures’ Goosebumps.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
Brentwood Licensing, the licensing agent for Dog is Good, has added four new licensees for the pup-inspired lifestyle brand.
Mask-arade Masks, a member of Rubie’s Costume Co. group of companies, has unveiled two new masks for the U.K. market featuring the characters Batman and Superman.
Oreo has partnered with Carvel, an ice cream retail franchise, to debut the company’s first soft serve Oreo-inspired ice cream.
U.K.-based The Copyrights Group has added several new partners and categories for The Country Diary of an Edwardian Lady, growing the licensing program in the U.K. and around the globe.
More than 25 percent of parents in the U.S. learn about new food products as a request from their child, according to market research publisher Packaged Facts.
Jewelry designer O Thongthai has collaborated with Jelly Belly to create an accessories line featuring the confectionary brand.
Entertainment Today, a syndicated TV entertainment news magazine, has partnered with Universe Publishing for the Entertainment Tonight Movie Quote-A-Day 2017 Calendar.
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