The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
The Collegiate Licensing Company, the licensing affiliate of IMG College, has renewed its licensing agreements with six universities.
Accessories Innovations is ready for the back-to-school season with themed backpacks for Nickelodeon, Hasbro, Disney and Mattel.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
C3 Entertainment has signed a new deal with Photorealism to produce The Three Stooges fine artwork with world-renowned photorealist artist Doug Bloodworth.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
The National Gallery, the fourth most visited museum in the world, has appointed JELC to develop an international licensing program for its collection of paintings.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.