This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Monsanto Company and The Scotts Miracle-Gro Company have extended their nearly two-decade-long partnership for the licensing of Monsanto's Roundup herbicide brand.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Red Gold has partnered with Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods to create Sriracha Hot Chili Sauce Ketchup.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
The WWE Studios production company has secured a revolving credit facility worth $35 million with Bank of America Merrill Lynch.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
The Joester Loria Group has brokered another collaboration for its client Mountain Dew’s Green Label Exclusives program.
Target will donate one school supply item to a student in need for every select up&up school supply purchased at its stores from July 13 until Aug. 2.
Quarterback Johnny Manziel of the Cleveland Browns ranks No. 1 overall on the NFL Players Top 50 Player Sales list for the first quarter of 2014.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
U.K. gaming software developers Microgaming has created an online slot game for Jurassic Park in partnership with Universal Partnerships & Licensing.
Two industry veterans have joined customized product printing company Coveroo.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.