Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
The Quaker Oats Company, a subsidiary of PepsiCo, is bringing Girl Scouts Cookies to the snack aisle with the new line of Quaker Chewy Girl Scouts granola bars.
Transport for London, the organization that manages London's transportation system, is looking to develop and expand its licensing activities abroad.
Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing for the first time at BLE.
Business development company Public Group has signed on to represent three new brands.
Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Sony Computer Entertainment America is signed a raft of new partners for the PlayStation brand and its other IP around the world.
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