This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Bud Light has teamed with the Mad Decent Block Party music festival in the U.S. and Canada and created a line of limited edition Bud Light Festival Cans for the event.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
Rainbow has teamed with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support campaigns to prevent breast cancer.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
Last week Playboy hosted the grand opening of its new, freestanding Playboy Mexico store, Playboy Estd 1953.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Evian and French fashion house Kenzo have collaborated to design the 2015 Evian limited edition bottle.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
Toys ‘R’ Us continues to expand in 2014 with plans to open 90 stores worldwide, including 22 locations in China.
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