The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The U.S. Postal Service, in collaboration with Warner Bros. Consumer Products and DC Entertainment, will feature Batman on a limited edition collection of stamps.
WWE and Susan G. Komen have collaborated on their third annual campaign for National Breast Cancer Awareness month.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
Authentic Apparel Group has launched a new line of army-style clothing officially licensed by the U.S. Army in partnership with Dwayne "The Rock" Johnson.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
Japanese food and beverage company Suntory has bought Beam, owners of the Jim Beam and Maker’s Mark brands.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
Discovery Communications’ Discovery Kids brand will featured in a Wacky Pack Kid’s Meals promotion with Sonic Drive-In restaurants.
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