Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
JRL Group has tapped Devanco Foods to develop a line of frozen burgers for the Billy Goat Tavern brand.
Studio Bozzetto has tapped a host of new licensees to create a range of “Tip the Mouse”-branded products for the Italian market.
Endemol Shine North America and Blue Apron have joined forces to develop a Mystery Box Challenge Fox’s culinary competition series “MasterChef Junior.”
MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.
Harley-Davidson Motor Company and Sailor Jerry Spiced Rum have entered a multi-year partnership that will include customized motorcycles, events and more.
Disney Consumer Products has tapped Candyrific to create a new Spider-Man character fan.
Kellogg’s and specialty retailer Uniqlo have joined forces to develop and debut a collection of graphic t-shirts featuring Kellogg’s vintage characters.
Hasbro has tapped Mr. Dee’s to launch hash browns inspired by Mr. Potato Head.
JCB and Specsavers have joined forces once again to launch an exclusive range of branded kids’ eyewear.
CPLG and character licensee Asvina have teamed up to build on the heritage of the Pink Panther as well as re-establish the Pink Panther wafer in the U.K.
Billabong has appointed Mood Media, a leader in customer experience design, to develop customized sound and scent profiles for a number of its flagship stores.
Land Rover has partnered with British consumer electronics company Bullitt Group to develop a branded smartphone and range of electronic accessories.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Sahinler for two new t-shirts featuring the brand.
Comedy brand Just for Laughs has appointed Brandvida, a media and merchandising boutique agency, to represent the brand in North America.
Beanstalk will bring the alcoholic beverage brands to new categories through lifestyle and gift partnerships.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
Girl Scouts of the USA has partnered with Macy’s to debut the first-ever Girl Scout-themed float in the 90th anniversary Macy’s Thanksgiving Day Parade, Nov. 24.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Loot Crate and WWE have joined forces to unveil a new mystery crate based on the sports brand.
Media company Meredith Corporation will launch a new television series based on the “Allrecipes Dinner Spinner” app, titled “Dinner Spinner.”
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