Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Indian Motorcycle and Jack Daniel Distillery have teamed up to create a limited edition Jack Daniel’s Indian Chief Vintage motorcycle to commemorate the distillery's 150th anniversary
The Collegiate Licensing Company and Vanderbilt University have agreed to a five-year extension of their global partnership that will see the CLC continue to manage the university's trademark licensing program.
Publisher John Wiley & Sons is now offering custom digital products as part of its line of business services under the For Dummies brand.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
General Mills has appointed the Atlanta-based agency Brand Licensing Team to represent its portfolio of brands including Green Giant, Betty Crocker and Cheerios.
The Praim Group has released a limited edition chocolate bar featuring DreamWorks Animation's latest feature film, Home.
Walls Outdoor Goods will include DuPont Kevlar materials in its new line of outdoor workwear designed for durability in demanding conditions.
Delta Air Lines has tapped fashion designer Zac Posen to bring his creations to a different kind of runway via new flight attendant uniforms.
Kate Spade & Company and Exclusive Brands International will expand the Kate Spade New York brand presence in Latin America with a new distribution agreement.
Knockout Licensing has signed three new partners for Sony Pictures Television’s TV series "Outlander,” which include posters, calendars and Miniature Edition kits.
Corus Entertainment’s Nelvana has added five new softline licensees to its growing roster of “Little Charmers” partners.
Tack Room Essentials, manufacturer of the Tackbox equestrian brand, has appointed Brand Brilliant Consulting as its licensing agent.
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