Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Brandgenuity has tapped ADCO Products to develop licensed RV covers featuring the recreational vehicle brand Winnebago.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Magic Light Pictures is bringing its Gruffalo brand to a new range of food and beverages, in a deal brokered by The Licensing Company.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Activision Publishing has extended its partnerships with General Mills and Crayola for its Skylanders brand and unveiled new "Trap Team" toys.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
MoonPie Moonshine, a hard liquor inspired by the classic treat, has been named World’s Best Liqueur at the 2015 World Liqueur Awards.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.