The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Cartoon Network's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
E-commerce solutions provider Powertex Group is planning a Honda Powersports online store and new Honda Powersports-branded merchandise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Paul Frank announced a partnership with Scottish R&B singer/songwriter and Elton John protégé Tallia Storm, who will be featured in the U.K. Pajammin campaign.
America Greetings Properties’ Care Bears and Sanrio’s Little Twin Stars have opened a co-branded café in Hiroshima Parco, one of Japan’s largest shopping centers.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Caribou Coffee has brewed up a new deal with Faribault Woolen Mill to create a line of co-branded coffee accessories and novelty items.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
Paw, Inc. and its licensee Card.com are raising money for kids in need this holiday season with a campaign around their Garfield prepaid credit cards.
The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi accessories.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
The meal delivery service Chefs Diet National has teamed up with Isaac Mizrahi New York brand to create limited edition co-branded cooler bags.
Warner Bros. has tapped the Southfork Bottling Company to launch a new brand of bourbon inspired by "Dalla's" J.R. Ewing.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
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