The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
The Coca-Cola Company has teamed up with OPI Products to feature several of the company’s beverages in a limited edition line of nail lacquers.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
KitchenAid has teamed up with two well-known brands in the world of beverages–home carbonation brand SodaStream and home espresso company Nespresso.
Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent–Cheeteau.
Rita’s Italian Ice and Mars, Inc.’s Starburst have introduced their latest co-branded flavor–Starburst Orange Italian Ice.
Casino gaming company IGT is planning to bring the Japanese-inspired lifestyle brand Tokidoki to slot machines.
Bulls Licensing has signed on to represent Licensing Management International and its client British Motor Heritage in the Nordics.
Baskin-Robbins and its partner Boardwalk Frozen Treats have added new products to the ice cream chain’s retail line.
Australian national airline Qantas has partnered with Nickelodeon for complimentary in-flight play packs.
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