This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Monsanto Company and The Scotts Miracle-Gro Company have extended their nearly two-decade-long partnership for the licensing of Monsanto's Roundup herbicide brand.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Red Gold has partnered with Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods to create Sriracha Hot Chili Sauce Ketchup.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
The WWE Studios production company has secured a revolving credit facility worth $35 million with Bank of America Merrill Lynch.
Biplano has been appointed as the exclusive licensing agent for iconic lollipop brand Chupa Chups in Spain, Portugal and Andorra.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
The Three Stooges will be featured on new instant game cards from the Connecticut Lottery starting August 25.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Pro Merch has unveiled its fall 2014 line of NFL player-inspired fashion tees exclusively at Target.
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