Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Imperial War Museums has tapped two new licensees–The Lagoon Group and The Monster Factory–for a new line of toys, games and inflatables.
Bazooka Candy Brands, a division of The Topps Company, has introduced a new range of gummies in the U.S. inspired by the animated series “Yo-Kai Watch.”
Aurora World and Support Our Troops have joined forces to create special edition Raggedy Ann and Raggedy Andy dolls to aid the U.S. military charity.
The Little Gym International has signed Boudreaux’s Butt Paste to serve as its exclusive diaper rash brand sponsor in more than 200 gym locations throughout the U.S.
The Emoji Company, launched just three years ago, is continually growing with licensed products in every corner of the globe.
Constellation Brands has teamed with Retro Image Apparel for a collection of Corona- and Modelo-branded bicycle apparel in a deal brokered by its exclusive licensing agency, The Joester Loria Group.
Brand Licensing Europe, set for Oct. 11-13, will feature a seminar from scent historian Odette Toilette that will highlight how archive collections can inspire contemporary products.
International brewer Heineken has unveiled a new branded backpack in collaboration with Tumi for its annual #Heineken100 program.
U.K.-based charity Help for Heroes has appointed JELC to serve as its licensing agent in the outdoor and gardening categories.
The Ferrero Group has appointed Global Icons to represent its Nutella and Tic Tac brands for licensing.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
The Collegiate Licensing Company has signed a six-year extension of its 31-year global partnership with the University of Nebraska.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
Confectionary company Ferrero has signed on to create a line of Kinder Surprise Eggs featuring Melnitsa Animation Studio's Three Bogatyrs brand.
Home furnishing company Laura Ashley has partnered with Downlite for a collection of basic and utility bedding.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
Moonpig, an online personalized greeting card and gift shop, will now include exclusive Tatty Teddy merchandise on its online store.
Candy brand Peeps has teamed with Menchie’s, a North America-based frozen yogurt franchise, to celebrate spring with the seasonal specialty offering, Marshmallow Mania.
Atlantyca Entertainment has tapped Italian bakery and confectionery company Cerealitalia to produce Geronimo Stilton-branded Easter eggs.
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