The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
Universal Partnerships & Licensing has tapped Cookies United to create a line of decorated cookies and cookie kits based on the upcoming Minions movie.
CBS Consumer Products has released a new addition in its line of Star Trek alcoholic beverages, Klingon Bloodwine (tlhIngan 'Iw HIq).
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
Dental industry manufacturer Young Dental has acquired the Oral B brand name for use on select professional oral care products.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
The New Orleans Tourism Marketing Corporation has launched an e-commerce site for the city–the New Orleans City Store.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Carvel Ice Cream has launched a limited edition line of four treats featuring Ferrero’s Nutella.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
Animal Planets and its R.O.A.R (Reach Out. Act. Respond.) fourth annual matching campaign kicks off with five returning and two new partners.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
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