This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Monsanto Company and The Scotts Miracle-Gro Company have extended their nearly two-decade-long partnership for the licensing of Monsanto's Roundup herbicide brand.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Red Gold has partnered with Huy Fong Sriracha Hot Chili Sauce and Pop! Gourmet Foods to create Sriracha Hot Chili Sauce Ketchup.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
British construction equipment manufacturer JCB has signed a raft of new licensing deals to further bolster its JCB Kids brand in the U.K.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Mattel has launched a new app featuring its preschool franchise Fireman Sam.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Tactic Games has been granted rights to create games based on Illumination Entertainment and Universal Pictures' Despicable Me film franchise, including the upcoming prequel Minions.
The WWE Studios production company has secured a revolving credit facility worth $35 million with Bank of America Merrill Lynch.
The first-ever Kwik-E-Truck opened for business at SXSW Interactive last weekend and served more than 3,400 free Kwik-E-Mart Squishees to festivalgoers over two days.
The Norwegian Star cruise ship has been re-launched with a range of new dining and entertainment venues including the Jimmy Buffet-themed Five o'Clock Somewhere Bar.
The National Geographic Society and First Bankcard, a division of First National Bank of Omaha, have launched the National Geographic Visa card.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
Perfetti Van Melle has tapped licensing agency Stories to develop a new licensing program for its confectionary brand Mentos in France.
Perry Ellis International has tapped South Pacific Apparel in Australia and New Zealand to create men's sportswear under its Farah brand.
To tie in with the return of Fox's game show “Are You Smarter Than a 5th Grader?” Hasbro will release a board game this summer.
Australian national airline Qantas has partnered with Nickelodeon for complimentary in-flight play packs.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
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