Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Reeves International will introduce Stanley Jr. wood craft kits and tool sets for children this weekend at Toy Fair 2016 in New York, New York.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Appy Food and Drinks has released a range of Peppa Pig kids’ juice drinks in all Aldi supermarkets across the U.K.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Heritage home products brand Black+Decker is partnering with appliance manufacturer Midea to develop and launch a new range of indoor vacuums.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Hatfield & McCoy Family brand whiskey has launched in new markets after receiving a silver metal from the Beverage Testing Institute.
The Magnum ice cream has teamed with fashion label BCBGMaxAzria to create a women's wrap that is infused with the aroma of chocolate.
Burger King restaurants and DHX Brands, a part of DHX Media, have launched a global promotion featuring DHX’s boys’ action property "Slugterra."
Discovery Channel has teamed with Tapinator and HyperPower Game Group to launch "Deadliest Catch: Seas of Fury Mobile Game," based on the hit TV series.
British design company Blackpop will release a collection of home goods in September inspired by Tudor paintings at London's National Portrait Gallery.
LEGO Speed Champions and McLaren Automotive have launched a building competition for teenage and adult LEGO builders called Celebrate the Future of McLaren Automotive.
Pfizer Consumer Healthcare has appointed IMG to develop a U.S. licensing program for its vitamin drink mix Emergen-C.
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