The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Perth Mint is honoring "Star Trek: The Original Series" with the release of two silver commemorative coins, under license by CBS Consumer Products.
Viz Media has partnered with House Foods America to integrate its character Doraemon onto the packaging of a range of tofu products in the U.S.
Toys 'R' Us announced a significant expansion of its ongoing support of the Special Olympics with a sponsorship of the 2015 Special Olympics World Games and more.
The London Taxi Company, the only manufacturer of the iconic British black cab, has inked a deal with IglooBooks for a range of titles featuring London Taxis.
U.K. licensing executives Anthony Temple (Rainbow Designs), Alicia Davenport (DRi) and Stephen Gould (CPLG) have organized a Miffy & Friends Charity Cycling Challenge.
Long-time partners AriZona Beverages and Welch’s have joined forces again to create a new line of all-natural, sparkling juice cocktails.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Pan American World Airways has tapped Itochu Fashion System as the master licensee for the Pan Am brand in Japan.
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