The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
The U.K. licensing industry charity The Light Fund, is planning a number of new fundraising events, after raising more than £90,000 in 2014.
Trade show veteran Kathy Ireland has teamed up with ExpoMarketing Group to help other businesspeople showcase their brands at trade events.
Licensing agency LMCA has brokered a new partnership between Westinghouse Electric and Strattec Advance Logic for a line of security products.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
Iconic red and white frozen treat Bomb Pop and sour candy brand Warheads have joined forces to launch a new line of lip-puckering frozen treats.
Meredith Corp.'s publishing and lifestyle brand Better Homes and Gardens has partnered with Lakeside Development Company to build the Innovation Home.
The Unilever U.K. ice cream brand Wall’s has partnered with Airpure International to create a car air freshener inspired by the iconic Funny Feet ice lolly.
HIT Entertainment has partnered with Heaven Made Foods in the U.K. for Thomas & Friends character jelly.
Brand Squared Licensing, a division of communications and marketing firm Peppercomm, has added four new brands to its roster.
Ekocycle, the lifestyle brand from will.i.am and the Coca-Cola Company that encourages recycling, has appointed a licensing agent.
Global brand extension agency, Beanstalk, will now represent America’s original bar and grill, TGI Fridays.
Carvel Ice Cream has launched a limited edition line of four treats featuring Ferrero’s Nutella.
Perfetti Van Melle has signed a deal with H&M to create apparel and fashion accessories inspired by the lollipop brand Chupa Chups.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
NFL Players Inc. and Panini America has signed an exclusive agreement that will make Panini the sole manufacturer of NFLPA-licensed trading cards and stickers.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
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