Nickelodeon has partnered with Canine Companions for Independence, a non-profit organization that enhances the lives of people with disabilities with assistance dogs, for a multi-platform cause marketing campaign featuring the preschool series “Paw Patrol.”
Following the release of The Official John Wayne Way to Grill cookbook in 2015, John Wayne Enterprises has tapped Media Lab Books to release a second book, titled The Official John Wayne Family Cookbook.
Rainbow has tapped toy company Simba Dickie Group to release the first products for its live action girls’ series “Maggie & Bianca Fashion Friends” and entered a promotional partnership with Kellogg’s for “Regal Academy.”
LIMA and the licensing industry on the whole have long supported the Children’s Brain Tumor Foundation, the trade organization’s charity of choice. License! Global dives deeper into the foundation to shed more light on all that they do.