The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
The New York Botanical Garden has partnered with Keeco for a line of bedding and bath products.
Close to 100 Mr. Monopolys descended onto the streets of Central London Sunday to celebrate the new Monopoly Empire board game.
Oxford Limited has tapped Top PE to develop a range of back-to-school stationery and bags in the Ukraine.
Warner Bros. Consumer Products is continuing its partnership with Tervis, this time for a line of insulated drinkware featuring The Wizard of Oz.
Sequential Brands Group has acquired the collectible and gift giving brand Franklin Mint.
The U.S. Postal Service has released a limited edition stamp collection featuring Harry Potter, in partnership with Warner Bros. Consumer Products.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
Marley Coffee, which creates a range of gourmet coffees featuring Bob Marley, has signed a deal to bring its line to New York City.
Fans will have another way to enjoy the cronut with Brand Central announcing plans to extend the brand into homewares, digital and stationery.
Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
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