The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
JELC has signed on to represent the U.K. charity Crimestoppers, which helps the police solve crimes.
Energizer Holdings has tapped Custom Accessories Europe for a new line of automobile power products.
DHX Media has released a special 30th anniversary Inspector Gadget game app for iOS devices.
American Mensa, the U.S. branch of the international society, has appointed Perpetual Licensing as its exclusive agent.
Fender has partnered with Armida Winery of Sonoma County, Calif., to develop a line of wines inspired by the musical instrument brand.
Animal Planet has teamed up with Perfetti Van Melle to raise funds to save the black rhino with products featuring Chupa Chups and Mentos.
The U.K.’s Royal Mail is kicking off 2014 by celebrating some of the most popular children’s shows from the last 60 years with a new stamp issue.
The Hershey Company has entered into a joint development agreement to create opportunities to use 3D printing technology in creating edible foods.
In celebration of its 60th anniversary this year, Playboy has teamed up with Special Product Design to create a suite of apparel and accessories.
Chattanooga Bakery, makers of snack food MoonPie, has paired with the Beam family whiskey producers to create MoonPie MoonShine.
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