The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Two industry veterans have joined customized product printing company Coveroo.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
Golden Goose signed on to build a licensing program for the French bakery Maison Blanc in the U.K.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event.
Aspex Eyewear has unveiled its new line of BMW-branded eyewear, which includes 12 optical styles and 12 sunwear models.
Fluid World, the U.K. brand licensing agency appointed as master agent for Virgin Galactic has launched a CP program for the commercial spaceline.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Little Pim, the foreign language-learning program for young children, has teamed up to launch a series of videos for preschoolers.
The U.K.’s largest nature conservation charity RSPB has teamed up with Pants On Fire Games to create the original board game Wing It.
Felicity Wishes has teamed up with the U.K. children’s charity Dreams Come True to help kids across England get access to palliative care.
The World of Eric Carle is taking up residence at Wendy’s for the whole year in celebration of the 45th anniversary of The Very Hungry Caterpillar.
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