Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
Beer makers poured more than $23 million into YouTube over the past 12 months, aiming to connect with Millennial consumers.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Card.com has teamed with John Wayne Enterprises to bring the John Wayne brand to a line of pre-paid MasterCards in the U.S.
Toys 'R' Us announced a significant expansion of its ongoing support of the Special Olympics with a sponsorship of the 2015 Special Olympics World Games and more.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Abigail, a 5-year-old from Canada, has inspired the new special edition Gold Collection Stargazer Lottie doll, created with the European Space Agency.
RV brand Winnebago Industries has partnered with Champion Home Builders for a line of park model recreational vehicles and modular homes.
Licensing agency LMCA has brokered a new partnership between Westinghouse Electric and Strattec Advance Logic for a line of security products.
Vita Coco has teamed with swimwear brand L*Space by Monica Wise to create a limited edition bikini inspired by the coconut water brand.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.