Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Harley-Davidson has partnered with Weber-Stephen Products to release a special edition Weber Q 1200 gas trill featuring the Harley-Davidson logo.
Life is Good, a lifestyle brand, has joined forces with more than 10 U.S. colleges to create a line of co-branded collegiate apparel.
Hot sauce brand Tapatio has tapped Brand Central to continue to develop its brand by launching into new product categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
With August marking the ramp-up of hurricane season, Toys 'R' Us is once again partnering with Save the Children.
Nickelodeon & Viacom Consumer Products has signed two deals for new toy and apparel lines in Russia.
Boutique apparel company Stance has launched the first seasonal sock collection created in partnership with pop star Rihanna.
Disney Publishing Worldwide has launched the new property Disney Star Darlings featuring 12 girls who encourage tweens to celebrate their individuality and make positive choices.
WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."
Famed romance novel publisher Harlequin has launched a new wine brand, Vintages by Harlequin.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
How Bruno Maglione keeps IMG at the top of its game as the world’s largest licensing agency reporting $8.3 billion in retail sales of licensed merchandise for its diverse and impressive roster of clients.
EA Sports, the NFL Players Association and Discovery Education, a provider of digital content for K-12 classrooms, have teamed up for a national educational program.
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