The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
Adidas Group North America has signed a licensing agreement with DuPont Protection Technologies to use its Kevlar technology and brand in a line of new football cleats.
Custom sportswear manufacturer Scimitar Sports has teamed up with U.K. confectionery company Swizzels for a range of apparel featuring some of its top candy brands.
Krispy Kreme has teamed up with Massimo Zanetti Beverage USA for new additions to its retail line of coffee products, in a deal brokered by Brand Central.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Marley Coffee, the branded coffee inspired by musician Bob Marley, is broadening its distribution across the northeastern U.S.
Brand Activation Association has announced the winners of its 2014 Brand Brilliance Awards.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
Fans of HBO’s “Game of Thrones” chose the next brew in Brewery Ommegang’s line of beers for the series.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
NBCUniversal has signed four new licensees for “The Biggest Loser” for a variety of products designed to reinforce the healthy living franchise.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
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