The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Rovio Entertainment and frozen yogurt chain TCBY are collaborating on a summer promotion featuring Angry Birds.
Art licensing firm MGL has added artist Katarina Sokolova to its roster.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
Paws, Inc.’s Garfield is the latest character to join Digital Giving’s new app, “T-Shirt Booth.”
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