The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Rovio Entertainment has launched a new learning concept based on the Angry Birds brand and Finnish educational standards.
E L James, author of the romance novel Fifty Shades of Grey, has launched a collection of wines inspired by the book series.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
Pan Am Brands, a division of Pan American World Airways, has partnered with TransCard for a line of prepaid travel cards.
Caribou Coffee has brewed up a new deal with Faribault Woolen Mill to create a line of co-branded coffee accessories and novelty items.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
Paw, Inc. and its licensee Card.com are raising money for kids in need this holiday season with a campaign around their Garfield prepaid credit cards.
The Joester Loria Group, exclusive licensing agent for PepsiCo North America, has inked a deal with Concept One for a line of Pepsi accessories.
The CBeebies preschool show “Woolly and Tig” has become the latest brand to join Digital Giving’s charity app “T-Shirt Booth.”
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