Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Reeves International will introduce Stanley Jr. wood craft kits and tool sets for children this weekend at Toy Fair 2016 in New York, New York.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Appy Food and Drinks has released a range of Peppa Pig kids’ juice drinks in all Aldi supermarkets across the U.K.
The U.S. Army has entered a licensing agreement with Source3 for 3D printed, personalized ornaments for service members, family and friends.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
LMCA has brokered a worldwide licensing agreement with the Camelion Battery Co. of Shenzhen, China, for Westinghouse Electric Corp.-branded batteries.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
The National Basketball Association has announced a new multi-year marketing partnership with PepsiCo, making the food and beverage company an official partner of the league.
Disney Consumer Products and Marvel have launched a new range of products that celebrate real-life military heroes.
Cherokee Global Brands has signed a multi-year extension with Nishimatsuya Chain Company for licensing of its range of baby and children's categories in Japan.
Ludorum's train series for preschoolers, "Chuggington," has teamed up with international children’s cleft charity Smile Train to raise awareness and funds for the initiative.
Epic Rights will represent the Hard Candy Fitness brand, which has been developed in partnership between New Evolution Ventures, Madonna and her manager Guy Oseary.
Iced tea brand Brisk has teamed with the Brooklyn-based lifestyle brand Mishka to create a limited edition apparel collection inspired by its bold beverage flavors.
Universal Studios Hollywood has announced that the signature attraction Harry Potter and the Forbidden Journey will open in spring 2016.
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