The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.
Chefs Daniel Boulud, Dominique Crenn and Michel Richard debuted their new line of cookware and dinnerware at the Home & Housewares Show earlier this week.
Brand Activation Association has announced the winners of its 2014 Brand Brilliance Awards.
Maker Studios Cartoonium online channel is featuring Funny Face Fridays, with a new cartoon based on the Pillsbury powdered drink from the ‘60s and ‘70s.
Starbucks has launched a tea offering developed by media icon Oprah Winfrey in partnership with Teavana.
Fans of HBO’s “Game of Thrones” chose the next brew in Brewery Ommegang’s line of beers for the series.
Brands with Influence has been appointed to create a licensing program for the Royal National Lifeboat Institution.
NBCUniversal has signed four new licensees for “The Biggest Loser” for a variety of products designed to reinforce the healthy living franchise.
The Licensing Company has launched a new collection of products on behalf of hits client Chrysler Group to celebrate the 100th anniversary of the Dodge brand.
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