Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Art licensing firm MGL has added artist Katarina Sokolova to its roster.
Village Tea Company has entered a multi-year licensing agreement with Verite Retail Group to create retail stores.
U.K. animal charity Battersea Dogs & Cats Home has expanded its partnership with Random House.
Chrysler Group and The Licensing Company are preparing for the North American launch of the Jeep Xtreme Performance outdoor apparel.
To celebrate the 50th anniversary of “Doctor Who,” The Perth Mint has created a limited edition line of solid gold tribute coins.
Peanuts character Snoopy is traveling across Germany in a series of live events as part of a brand alliance with the aide organization Ein Herz für Kinder.
Pan Am Brands, a division of Pan American World Airways, has partnered with TransCard for a line of prepaid travel cards.
Caribou Coffee has brewed up a new deal with Faribault Woolen Mill to create a line of co-branded coffee accessories and novelty items.
The MetLife Foundation has committed $20 million over the next five years to Sesame Workshop to teach people about finances worldwide.
An animated Popeye commercial for Mama Lucchetti pasta has won an Effie Award as the most effective commercial in its category.
Paw, Inc. and its licensee Card.com are raising money for kids in need this holiday season with a campaign around their Garfield prepaid credit cards.
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