This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
Rainbow has teamed with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support campaigns to prevent breast cancer.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Quick-service restaurant KFC has launched a new kids' meal program featuring Pretty Ugly's Uglydoll brand at more than 4,000 locations across mainland China.
BBC Worldwide has appointed Jasnor as the master toy licensee for “Hey Duggee” in Australia and New Zealand.
Beanstalk has a host of new ventures, both deals and infrastructure enhancements, that will only reinforce its position as one of the world’s leading licensing agencies.
Sanrio has teamed with Universal Parks & Resorts will develop Hello Kitty interactive retail experience shops at its Orlando and Hollywood parks.
Rovio Entertainment has signed a three-year deal with Macy’s to have an Angry Birds balloon featured in the Macy’s Thanksgiving Day Parade beginning this year.
Digital party invitation platform PercyVites will develop a digital party product line around the “Lalaloopsy” franchise, in a licensing deal with MGA Entertainment.
Foods manufacturer Bar-S Foods has partnered with McCormick Grill Mates to launch new smoked sausages with the flavors of Grill Mates Seasonings.
TV personality Brandi Glanville has tapped Silver Buffalo to create tabletop and barware accessories based on her Unfiltered Blonde wine label.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Disney Consumer Products reported a strong third quarter with revenue up 16 percent to $902 million and operating income up 25 percent to $273 million.
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