The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
Australian automaker GM Holden has appointed TPF as the global licensing agent for its stable of brands including Holden, Holden Special Vehicles and the Holden Racing Team.
U.K. sports brand Extreme's energy drink, Extreme Energy, is now available in more than 3,000 bars and clubs across the U.K.
The work of best-selling author and illustrator Nancy Tillman will be featured in a number of licensed programs in 2015 in anticipation of her new book launch.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
The NBA and American Express have launched a new digital destination to bring some of basketball’s best players to life.
USA Curling has signed on the dotted line for ranges of credit and prepaid debit cards, in two deals negotiated by RJM Licensing.
Discovery Communications has teamed up with Pay Dirt Gold to develop a gold panning kit inspired by the Discovery Channel series “Gold Rush.”
Mondelez International has teamed up to bring the "sour, then sweet" experience of Sour Patch’s gummy candies to its Stride gum line.
Mr. Dee's is bringing Old Bay seasoned fries, common on restaurant menus, especially along the eastern seaboard, to retail.
The Beverly Hills Country Club has appointed KT Licensing to build a licensing program for the brand in Greater China.
The Joester Loria Group is expanding Mountain Dew’s reach into the action sports arena with a deal for branded sporting goods and accessories.
Cinnabon has partnered with Reckitt Benckiser’s Air Wick brand to bring the scent of freshly baked cinnamon rolls to homes.
Scooby-Doo is joining forces with the North Shore Animal League America’s Tour for an animal adoption tour across the U.S.
Keurig and the coffee shop The Coffee Bean & Tea Leaf have introduced a new line of coffee designed for the K-Cup brewing system.
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