Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Paws Inc. has tapped International Pet Group to create and distribute a range of pet products inspired by Garfield.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Activision Publishing's "Skylanders" will be the official partner of Max Chilton for the season finale of Indy Lights Presented by Cooper Tires race series.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Fashion designer Alexander Wang has created a limited edition Evian water bottle.
Epic Rights partnered with Lucky Brand to develop a national apparel program featuring a slate of top-tier musical artists including KISS, Journey and Def Leppard.
Accessories brand Kipling North America (a division of VF Sportswear) is planning a new co-branded collection featuring interior designer and TV personality David Bromstad.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Spain-based bakery brand Dulcesol has launched a food promotion featuring the animated series "Sendokai Champions."
Genius Brands International and the Ovation Brands restaurants have collaborated to create family activities featuring the "Thomas Edison’s Secret Lab" TV series.
The British Museum has appointed specialist brand agency TSBA Group to build a global licensing campaign based on its collection of more than 8 million objects.
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