The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Elmer's Products has teamed with the non-stick coating brand LiquiGlide to develop a range of new adhesive products.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Of the 5,000 brands that can be found at Licensing Expo, more than 1,800 are from consumer goods categories.
London’s Natural History Museum has added two new product partners for its annual Wildlife Photographer of the Year competition.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
Ripple Junction has donated 5,000 of its graphic t-shirts to victims affected by the recent tornadoes and flooding in the Southern and Eastern U.S.
McDonald's will change the look of its French fry packaging globally Monday to celebrate the upcoming FIFA World Cup in Brazil.
All American Licensing & Management Group has been appointed to develop a program for the MGM Grand Hotel & Casino in Las Vegas, Nev.
DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line to support How To Train Your Dragon 2.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
Warner Bros. Consumer Products and Central West Produce are bringing Looney Tunes characters to packaged strawberries in the U.S. and Canada.
Forsythe Cosmetic Group and its subsidiary Forsythe Licensing are planning a line of collegiate nail polish and nail art with Miss Fanatic.
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