Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
DreamWorks Animation will make its first official foray into the retail space with the launch of DreamPlace this holiday season.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Sequential Brands Group has announced several initiatives for a global re-launch of the company’s recently acquired brand the Franklin Mint.
To celebrate the 60th anniversary of rock ‘n’ roll, CandyRific has released M&M’s brand Elvis Talkers this month.
Art licensing firm MGL has added artist Katarina Sokolova to its roster.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
Recording artist Ben Tankard has appointed SRG Ventures to build a licensing program around his new brand, Full Tank.
Sonic Drive-Ins has signed deals with universities in Louisiana, Oklahoma and Texas for an edible promotion.
Health and beauty products licensee the Cosrich Group has acquired the Ouchies bandages brand.
Heineken has unveiled a new branded bag created with the accessories brand KillSpencer for its #Heineken100 program.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
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