Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
The new character brand Nurdys is off to a big start in Europe with two new signings for greeting cards and a charity partnership.
This year PROJECT, MAGIC's contemporary fashion show, will be showcasing the convergence of the motorcycle lifestyle and fashion in a new Moto Lounge.
Carroll Shelby Licensing and Shelby American have opened a series of mod shops and Carroll Shelby’s Store locations around the world.
The Licensing Industry Merchandisers' Association is now accepting nominations for the 2016 Hall of Fame award.
Kenneth Cole and the Human Rights Campaign have teamed up again for a limited edition tie with sales benefiting HRC’s LGBT equality program.
Junibacken, Moomin Characters and its agent Bulls Licensing will donate all of this weekend’s ticket proceeds to the Red Cross in aid of refugees.
Spanish fashion designer Modesto Lomba has created two customized Toyota Aygos, in a deal brokered by Lomba's licensing agent Enjoy Brand Licensing.
Warner Bros. Consumer Products is working with the Asian restaurant chain Dazzling Café to put Tweety in the spotlight.
The NFL hosted a NFL Style Showdown in New York City Sept. 27 to unveil its Super Bowl 50 women’s apparel collection.
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