The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
H.J. Heinz Company and Kraft Foods Group have agreed to merge, forming the third largest food and beverage company in North Americ.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Doritos, part of PepsiCo's Frito-Lay division, has teamed with Marvel Studios to celebrate the May 1 release of Marvel's Avengers: Age of Ultron.
New company Squiz has signed its first license to bring the Sophie la Girafe brand to its line of reusable drink pouches for kids.
Floor care brand Bissell has appointed IMC to expand its brand into a range of new product categories including home, DIY and automotive.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Celebrity chef and TV personality Sandra Lee has launched a range of ready-to-serve margaritas with her long-time food and beverage licensee Diageo.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Kellogg’s has partnered with R Squared Sales and Logistics to expand its presence in the kitchen with a new line of tabletop and décor.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
In celebration of the Gruffalo’s 15th anniversary, Magic Light Pictures has partnered with Forestry Commission England to launch themed forest trails in the U.K.
The Praim Group is adding three new designs to its line of chocolate bars featuring Where’s Waldo.
Brandgenuity has launched the licensing program for Gas Monkey Garage, famous for fixing up and flipping hot rods, classic cars and motorcycles.
Pan American World Airways has tapped Itochu Fashion System as the master licensee for the Pan Am brand in Japan.
The first M&M's store in France has opened its doors at the Paris-Charles de Gaulle airport.
Organic yogurt brand Stonyfield has appointed Brandgenuity as its exclusive licensing agency.
The Licensing Company North America has expanded its representation agreement with beverage brand Welch’s.
Iconic British bear Paddington has joined forces with U.K. bakery brand Warburtons to promote Paddington’s upcoming feature film.
Keurig Green Mountain has launched a line of Café Bustelo K-Cups for the single-serve coffeemaker.
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