The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Jamba Juice has entered into an exclusive multi-year licensing agreement with Hamilton Beach Brands to create a line of branded blenders and juicing products.
Disney Consumer Products continues to introduce new “better for you” foods featuring some of its most popular characters worldwide.
Spanish pastry company Panrico has teamed up with Nottingham Forest's “Sendokai Champions” to launch a promotional campaign for Bollycao, Panrico’s chocolate brand.
For the fourth year in a row, Nickelodeon has partnered with The National Breast Cancer Foundation in Australia for a SpongeBob SquarePants promotion.
Tapatio Foods has signed Brand Central as its licensing agent to develop a food and beverage licensing program for its hot sauce brand.
Crumbs Bake Shop has introduced a new cupcake collection inspired by Girl Scout cookies at its shops across the U.S.
Eight hundred industry leaders joined Kids In Distressed Situations and Fashion Delivers for their annual fundraising gala on Nov. 6.
Ciarán Coyle has left the licensing agency Beanstalk to lead the licensing for The Electrolux Group as vice president and head of global brand licensing.
Uniqlo has teamed up with Perfetti Van Melle’s lollipop brand Chupa Chups for a range of long-sleeved t-shirts and hoodies for girls.
HBO Global Licensing and Brewery Ommegang are letting fans decide the name and style of the fourth brew in their Game of Thrones series.
The U.K.’s Royal National Lifeboat Institution has appointed global licensing agency Brands with Influence to represent it worldwide.
Crumbs Bake Shop has tapped White Coffee to develop a line of packaged and single-cup coffees inspired by its gourmet cupcakes.
Disney Consumer Products has teamed up with several retailers for a collection featuring sweethearts Mickey Mouse and Minnie Mouse just in time for Valentine’s Day.
The Coca-Cola Company has teamed up with OPI Products to feature several of the company’s beverages in a limited edition line of nail lacquers.
Perfetti Van Melle has appointed Beanstalk as the exclusive licensing agency in Greater China for its iconic lollipop brand Chupa Chups.
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