The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
The global mobile texting platform "Line" has entered a long-term global partnership with the United Nations Children's Fund to raise funds for the charity.
Flowers Foods has given Aunt Millie's Bakeries of Fort Wayne, Ind., the exclusive license to produce Wonder and Home Pride breads in the Midwest U.S.
Outdoor magazine Sports Afield has acquired Cabela's Trophy Properties, the real estate arm of the recreational brand Cabela’s
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
Licensing and branding agency The Wildflower Group continues to add to the Girl Scouts of America program.
Oscar de la Renta is planning a limited edition tabletop collection created in collaboration with the New York Botanical Garden.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
Pan Am Brands has partnered with MySky to create a line of branded airline service trolleys for the home or office.
A collection of new celebrity chefs are taking the licensing world by storm with their dynamic personalities and unique product extensions.
The Smiley Company has signed a new deal with Bic that will see disposable Bic lighters adorned with different Smiley face images and slogans.
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