Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Royal Horticultural Society has tapped the Gourmet Candy Company to create a range of branded chocolates and sweets.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Perfetti Van Melle has partnered with consumer goods company Unilever for a range of individually wrapped Chupa Chups ice cream in Europe.
Bright Star Characters, owners of the Popcorn the Bear brand, has extended its partnership with Belgium-based Verachtert for six years.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped Rubie’s Costume Company for costumes, accessories and masks inspired by Batman v Superman: Dawn of Justice.
The Joester Loria Group has been appointed by Jack Link Protein Snacks as the exclusive licensing agent in North America for the its flagship brand, Jack Link’s.
In honor of Earth Day Friday, Rovio Entertainment's Angry Birds character Red continued to support the United Nations as part of the Angry Birds for a Happy Planet campaign.
The American Red Cross has appointed the Seltzer Licensing Group to manage and expand its current licensing program.
The Boy Scouts of America has added three new licensees–Riley Blake Designs, Liberty Clothing and Grande Place–to expand its current offering of consumer products.
Following the departure of former chief executive officer Scott Flanders, Playboy Enterprises has appointed Ben Kohn to the position of interim chief executive officer.
The Major League Baseball Players Association and Chicago Cubs first baseman Anthony Rizzo have partnered with BodyArmor, a new sports drink, for promotions.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
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