Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Nitro Circus has partnered with Savvi, a manufacturer of printed entertainment products, to feature the sports entertainment brand and its lineup of athletes on a number of new products.
The British Museum has tapped Arley House to produce a range of branded fabrics illustrated with designs from the Museum’s collection.
Kentucky Fried Chicken has unveiled an exclusive, limited run of Extra Crispy fried chicken-scented sunscreen in the U.S.
U.K.-based KidsOut has partnered with OpSec Security, a company focused on protecting, authenticating and enhancing brands, to launch a new cause related licensing program for the charity.
Cloetta has tapped with Bon Bon Buddies to produce a Chewits-themed Easter egg for 2017 and 2018.
Energizer has tapped International Pet Group to create branded battery- and USB-powered LED lighting product solutions for the global pet market.
Disney Consumer Products and the Royal Canadian Mounted Police have tapped 2 Blue Ducks to create and distribute Mickey Mouse and Minnie Mouse plush figures donning RCMP uniforms.
Chef Emeril Lagasse and Jack Schwartz Shoes have joined forces to produce a new shoe line specially developed for restaurant industry professionals.
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing for the first time at BLE.
Business development company Public Group has signed on to represent three new brands.
Kraft Heinz's Oscar Mayer brand released a dating app, "Sizzl," designed to help Americans find their soul mate based in part on their bacon preferences.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
CounterArt is developing a new licensed collection of hardboard mats, coasters, and related serveware inspired by The Colonial Williamsburg Foundation.
Sanrio has opened a Hello Kitty Pop-Up Café at the Irvine Spectrum Center in Irvine, Calif., and hinted at plans for a permanent location in an as yet unnamed Southern California hotspot.
CandyRific has collaborated with Disney Consumer Products to develop new candy novelties featuring Star Wars: The Force Awakens.
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