Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Lisa Marks Associates has been appointed as the North American licensing agency for Perfetti van Melle’s Chupa Chups brand.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
CandyRific is expanding its line of Finding Nemo offerings to include Disney-Pixar’s upcoming film Finding Dory, which will be released June 17.
The Royal Horticultural Society has licensed Carousel Calendars to produce a range of 2017 RHS calendars, organizers and pocket diaries.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Gunmaker Remington Outdoor Company has signed a series of deals expanding its licensed offerings in accessories, housewares, gifts and outdoor games.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
The Australia Post has launched a new collectible stamp pack starring King Features' Betty Boop, in a deal brokered by the brand's regional agent, Merchantwise.
The Texas Lottery has launched a new Tetris-themed scratch-off game as the classic video game celebrates its 30th anniversary.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
PercyVites has added two new brands to its roster of characters for digital party products–Nelvana Enterprises' “Max & Ruby” and Feld Entertainment's Monster Jam.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
VMC Accessories will be launching a range of fashion accessories for the lifestyle brand Tokidoki in the U.K.
The Smithsonian and GovMint.com have unveiled new silver and gold proofs featuring Bao Bao the panda, who lives at the Smithsonian's National Zoo in Washington, D.C.
©2016 ADVANSTAR COMMUNICATIONS INC. All rights reserved.