Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Universal Studios and Chiquita have teamed for an interactive promotion featuring the Minions and powered by FunMobility.
Honda Power Equipment is expanding its partnership with home improvement retailer The Home Depot, to include its branded generators.
Motorola Mobility has expanded its partnership with Binatone Global to create a line of consumer mobile accessory products.
Sequential Brands Group has acquired the apparel brand Joe’s and certain related assets for $67 million and tapped Global Brands Group as the core licensee.
Turtle Beach is creating a Star Wars X-Wing Pilot headset to celebrate the upcoming theatrical release of Star Wars: The Force Awakens.
Moschino has launched its new Looney Tunes collection at retail, after first showcasing the collaboration at Milan Fashion Week in February.
The Royal Mail has issued a bespoke stamp sheet featuring FremantleMedia Kids & Family Entertainment's "Danger Mouse."
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
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