The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Sports apparel and headwear company ’47 Brand will develop an exclusive ’47 Archive Collection.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Vans has teamed up with the Truth anti-smoking campaign to launch a limited edition collection of footwear and apparel.
Bon Bon Buddies, has teamed up with soft drink brand Tango to extend its range with the launch of new Tango Nanobytes.
Campbell Soup Company and Green Mountain Coffee Roasters have partnered to create a line of soups that can be prepared in Keurig coffee machines.
King Features Syndicate and Chupa Chups are planning a Betty Boop x Chupa Chups crossover brand.
Performance Brands has been appointed to represent the racing car manufacturer McLaren, best known for its Formula 1 cars.
SodaStream International has tapped Del Monte to create a range of branded syrups for its home beverage carbonation systems.
The Chrysler Group’s Ram Truck brand has teamed up with National Geographic for a photography book.
Anchor Bay Entertainment and Cedar’s Mediterranean Foods will mark the Jan. 7 release of the newest Tickety Toc DVD.
The Jelly Belly Candy Company has teamed up with Prestige Global Co. for a line of kids’ apparel, in a deal brokered by The Licensing Company.
Anheuser-Busch InBev will re-acquire Oriental Brewery, a leading brewer in South Korea, from KKR and Affinity Equity Partners for $5.8 billion.
Pepsi, Nickelodeon and M&M’s are among the companies helping fans gear up for Super Bowl XLVIII this weekend.
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
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