The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Hormel Foods' Spam brand has kicked off the cross-country Spamerican Tour with Food Network chef Sunny Anderson.
Iron Gut Publishing has partnered with the Great Ormond Street Hospital Children’s Charity for a collection of artwork featuring the Peter Pan brand.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
The U.K. licensing industry charity The Light Fund, is planning a number of new fundraising events, after raising more than £90,000 in 2014.
Trade show veteran Kathy Ireland has teamed up with ExpoMarketing Group to help other businesspeople showcase their brands at trade events.
Licensing agency LMCA has brokered a new partnership between Westinghouse Electric and Strattec Advance Logic for a line of security products.
Brandgenuity has secured seven new licensing partners for Gas Monkey Garage, the auto restoration shop featured in the Discovery series “Fast ‘N Loud.”
Iconic red and white frozen treat Bomb Pop and sour candy brand Warheads have joined forces to launch a new line of lip-puckering frozen treats.
The Joester Loria Group has been appointed to represent the Constellation beer portfolio for licensing in the U.S.
Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction.
DC Thomson Consumer Products has partnered with the U.K. family restaurant chain Brewers Fayre to feature The Beano brand.
Knockout Licensing has been appointed to launch and manage the licensing program for the Smithsonian Libraries’ Seed Catalog Collection.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Teenage Mutant Ninja Turtles and Pizza Hut are collaborating to promote the upcoming film Teenage Mutant Ninja Turtles, out this August.
Lemonis Fischer Acquisition Company will acquire New York-based cupcake specialty chain and licensor Crumbs Bake Shop as part of Crumbs' bankruptcy filing.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Ice cream chain shop Baskin-Robbins will release a line of limited-edition treats featuring Oreo cookies.
Mars Retail Group has opened its first M&M’S World store in Asia.
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