The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
The Smurfs are being featured on special branded packs of cantaloupes at Italian retailer Esselunga.
A Hello Kitty airliner, developed by Sanrio and EVA Air, made its U.S. debut Wednesday.
Smithsonian Enterprises has partnered with Sun-Mate for a branded toy line based on the museum’s collection.
TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.
Epicurean magazine brand Cooking Light has teamed up with SodaStream International for a range of co-branded soda syrups.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Ford has tapped Mark Feldstein & Associates as one of the 50 companies to create product for Mustang’s 50th anniversary in 2014.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
The U.S. Army has joined forces with Xentris Wireless for a new line of branded mobile cases that made their debut at the Consumer Electronics Show this week.
Glassware company Riedel has released a new drinking glass special designed to provide the “optimal Coca-Cola taste experience.”
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