The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Perfetti Van Melle and Pantone Colorwear have teamed up to combine their iconic brands for a new outerwear collection featuring Mentos and Chupa Chups.
Five iconic British institutions will be exhibiting at Licensing Expo this year for the first time including The Royal Ballet and the Shakespeare Birthplace Trust.
Entrepreneur Media, publisher of Entrepreneur magazine, has partnered with the Professional Education Institute to develop coaching and training programs.
All American Licensing & Management Group has tapped Bow Wow Pets to develop a line of pet products featuring the Dog for Dog charity.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Actor and producer Mark Wahlberg has launched a limited edition apparel line with Indian Motorcycle. The star is also the brand ambassador for the company's Scout brand.
PepsiCo has partnered with Body Rags for a new t-shirt line featuring the Pepsi and Mountain Dew beverage brands.
Peanuts Worldwide has partnered with DecoPac for a multi-year license agreement to create cake, cupcake and dessert decorations featuring the Peanuts brand.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
The Hershey Company has partnered with Flower Foods’ Mrs. Freshley’s brand to create snacks that feature Hershey flavors in baked goods.
The world’s first-ever commercial space line, Virgin Galactic, has tapped Brand Central to develop its CP program in North America.
Disney has teamed with Birds Eye frozen vegetables (owned by Pinnacle Foods) to encourage kids to eat more vegetables.
Rovio Entertainment has tapped Imagine Exhibitions and Jack Rouse Associates to create a new Angry Birds-themed science exhibit.
The U.S.’s largest grocer, Walmart, will re-launch the Wild Oats organic brand with a range of more than 100 food products.
Three licensing executives conquered the London Marathon and raised more than £6,700 for The Light Fund.
Casual dining chain TGI Friday's has extended and expanded its partnership with Inventure Foods in a new agreement that will grow the brand’s snack food line.
American soda brand Big Red is hosting a promotion for Paramount Pictures’ upcoming film Transformers: Age of Extinction.
Starbucks has unveiled its fifth designer mug collaboration featuring two limited edition ceramic mugs created by Band of Outsiders.
The American Society for the Prevention of Cruelty to Animals is growing its licensed product range to include additional licensees.
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