Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Royal Horticultural Society has tapped the Gourmet Candy Company to create a range of branded chocolates and sweets.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Cold Stone Creamery will feature Batman, Superman and Wonder Woman creations as part of a promotional partnership with Warner Bros.
Candyrific has expanded its M&M’s and Avengers lines with new Halloween products,
WWE has tapped manufacturer Petmate for a collection of WWE-inspired pet products.
SmileyWorld has inked three new publishing deals with licensees in the Netherlands, Italy and Australia.
Coca-Cola has partnered with British menswear designer Kit Neale to create a vintage-inspired capsule collection.
Sunkist Growers has partnered with Rock Point Global for a line of branded kitchenware, in a deal brokered by Act III, Sunkist’s licensing agent.
The National Basketball Association has partnered with Mountain Dew to launch Dew NBA 3X, the league’s first-ever nationwide 3x3 basketball competition tour.
National Geographic has partnered with the South African Mint to release limited edition sets of legal tender coins that will benefit the Big Cats Initiative.
The National Wildlife Federation has partnered with Harper Collins Publishers and Globe Pequot Publishers to launch a new books series featuring its wildlife ambassador Ranger Rick.
The Henry Ford, a cultural destination in Dearborn, Mich., will begin licensing its television series “The Henry Ford’s Innovation Nation.”
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