The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
Preparations for the 20th anniversary of Guess How Much I Love You in 2015 are well underway, with Walker Books adding two new licensees for the brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Rocket Licensing has brokered a deal that will see the Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Banana brand Chiquita has teamed up with Origin Food Group to create a line of fruit and yogurt smoothies now available at Walmart in the U.S.
The National Gallery Company will work with craft, fabric and thread specialist DMC to develop a licensed range of National Gallery needlecraft kits.
Loudmouth Golf has partnered with D.G. Yuengling & Son to design one-of-a-kind men's and women's pants and shorts inspired by the brewery.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
OPI and Ford Motor Company are planning a limited edition nail lacquer collection inspired by the Ford Mustang.
The Smithsonian has teamed up with The Great Courses to develop and produce educational seminars inspired by the group of museums.
Confectionery company Cloetta has teamed with RTC Direct to bring the candy brand Chewits to the home fragrance category.
Biplano has been appointed as the exclusive licensing agent for iconic lollipop brand Chupa Chups in Spain, Portugal and Andorra.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Fermata Partners has launched Fermata College, a new division to represent college and university trademark licensing programs.
Housewares International will develop a line of pet feed products under the American Kennel Club brand, in a deal brokered by 4Licensing.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
The Three Stooges will be featured on new instant game cards from the Connecticut Lottery starting August 25.
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