This comprehensive guide to the world’s largest licensors provides retail sales data and trends for licensors in all sectors.
Arnor Overseas International has launched a range of Goodyear-branded footwear in Taiwan.
VW has confirmed its attendance at this year’s Brand Licensing Europe, marking its first-ever appearance at a licensing event.
Yoga-inspired athletic apparel company Lululemon Athletica has teamed with Stanley Park Brewery in Canada to launch a branded beer.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
Donut chain Krispy Kreme has launched three new ready-to-drink iced coffees–mocha, vanilla and caramel–at merchants across the U.S.
Dunkin' Donuts and Baskin-Robbins celebrated Liverpool FC's recent visit to Malaysia by hosting a meet-and-greet event in Kuala Lumpur Friday.
Oscar Mayer debuted the new Wiener Rover, a new all-terrain hot dog on wheels, on National Hot Dog Day last Thursday in New York City.
Rainbow has teamed with the Pink Ribbon Wellness Foundation in Malaysia and the Breast Cancer Foundation in Singapore to support campaigns to prevent breast cancer.
The MoonPie brand is entering the confectionery world with MoonPie Bites, a new candy twist on the iconic snack.
Quick-service restaurant KFC has launched a new kids' meal program featuring Pretty Ugly's Uglydoll brand at more than 4,000 locations across mainland China.
Target Corporation has named retail veteran Brian Cornell as the its new chief executive officer replacing longtime CEO Gregg Steinhafel, who departed May 5.
In a licensing deal brokered by Beanstalk, candy and snacks manufacturer The Warrell Corporation has added Old Bay seasoning to its Cravemmm! line peanut snacks.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Women’s licensed sports fashion brand, Touch by Alyssa Milano, will launch its premiere line of maternity wear in fall 2015.
Canadian retailer Le Château has partnered with actress Lauren Holly for Lauren's Closet, an exclusive apparel collection launching this fall.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
A new range of University of Oxford-inspired menswear will launch in M&S this week under the Blue Harbour brand.
AutoTrader.com has signed a multi-year renewal of its partnership with Turner Sports and the National Basketball Association.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
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