Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Nelvana has landed a raft of merchandising partners in France for its animated series “Super Wings.”
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has secured a raft of new licensees for the children’s television series in the region.
Brentwood Licensing, the licensing agent for Dog is Good, has added four new licensees for the pup-inspired lifestyle brand.
Word of Web and U.K. agent Fluid World have added five new U.K. licensees in gifting, stationery, greeting cards and confectionery for the Internet character, Pusheen the Cat.
Paws Inc. has tapped the Praim Group, a food licensing, marketing and distribution company, for a line of Garfield-inspired, all-natural chocolate bars.
Real Brands has acquired the controlling interest of the HillBilly Brand’s trademarks for non-alcoholic beverages, beer and malt beverages.
The Victoria and Albert Museum has partnered with ten licensees for a raft of new products across multiple categories.
Rovio and Sony Pictures have partnered with Menchie’s Frozen Yogurt to debut Angry Birds-themed products in anticipation of the film’s premiere, May 20.
C3 Entertainment has tapped licensee Buzzy Seeds for a line do-it-yourself grow kits based on celebrity chef Jason Santos’ brand.
SmileyWorld has partnered with Compagnie Pâtissière to launch a selection of branded tartlets.
Precious Moments has completed its acquisition of Ne’Qwa Art, a producer of reverse painted glass.
Disney Consumer Products has tapped Pepperidge Farm to create Finding Dory-inspired Goldfish and packaging.
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