The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
McDonald's is making fans happy in France and Monaco with a new advertising campaign featuring the Smiley brand that will also be used in a capsule at Colette.
Vita Coco has teamed with swimwear brand L*Space by Monica Wise to create a limited edition bikini inspired by the coconut water brand.
Feld Entertainment, producers of "Marvel Universe Live!," has partnered with Unifi and the Boys and Girls Club of America to teach youth about recycling.
Reality TV star and "Fashion Police" co-host Giuliana Rancic is adding a new Moscato to her wine brand, Xo, G, which first launched at Walmart in fall 2014.
Delta Air Lines has tapped fashion designer Zac Posen to bring his creations to a different kind of runway via new flight attendant uniforms.
The PGA of America and Bon Appétit are teaming up for a program that will offer golf tips from top PGA professionals alongside cooking inspiration from chefs.
M&M's World stores in New York, Las Vegas, London and Orlando are featuring a wide range of special Star Wars merchandise to celebrate Star Wars Day on Monday.
The Magnum ice cream has teamed with fashion label BCBGMaxAzria to create a women's wrap that is infused with the aroma of chocolate.
DHX Media has sold content from its Umigo online world to VME stations across the U.S. and online for broadcast in Spanish.
Disney Consumer Products and Marvel have launched a new range of products that celebrate real-life military heroes.
Media company Univision Communications has teamed up with T-Mobile U.S. to launch a wireless service created specifically for Hispanic Americans.
Mr. Dee's has added another product to its frozen potato line featuring the iconic seasoning–Old Bay Seasoned Potato Bites.
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
Just Licensing, master agent for the WikiLeaks brand and the name and likeness of its founder Julian Assange, has signed two new sub-agents for the brand in Europe.
Novelty candy company CandyRific has expanded its license with Disney Consumer products to include characters from the animated film Frozen.
Ford’s Garage, a restaurant chain in Fort Meyers, Fla., has entered a licensing deal with Ford Motor Company to use the car company’s logo and other brand imagery.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Entertainment One Licensing will continue its partnership with Character Options, following the renewal of its license as master toy partner for Peppa Pig.
App development company iDevices and Jennie-O turkey are launching a Bluetooth thermometer and cooking app to help kitchens nationwide prepare better meals.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
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