Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Nelvana has landed a raft of merchandising partners in France for its animated series “Super Wings.”
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has secured a raft of new licensees for the children’s television series in the region.
Licensing agency The Joester Loria Group has brokered several new deals to grow the Corona and Modelo beverage licensed product program in glasswares and bar and beverage accessories.
Studio 100 International has partnered with European grocery retailer Lidl for “Maya the Bee”-themed playgrounds in Slovakia.
The Texas Lottery will now feature the Gas Monkey Garage, an automotive restoration shop in Dallas, TX, on new $2 scratch tickets, in a deal brokered by Brandgenuity.
Syfy Labs, Syfy’s innovation lab and MakerBot have expanded their partnership through a line of exclusive 3D models based on five of the network’s original series.
Winnebago, a manufacturer of recreational vehicles, has partnered with GreenLight Collectibles to create scale models and collectible figures of Winnebago’s vehicles.
ZERTNation has signed with Global Licensing to expand its Z.E.R.T. brand into new licensing categories.
DC Thomson will open the first Maw Broon’s Kitchen restaurant in Dundee, Scotland, next year.
The Discovery Channel has partnered with 7-Eleven to celebrate the 28th annual Shark Week with an eight-week promotion.
Precious Moments has partnered with floral and gifting company FTD Companies to launch a line of branded gifts and figurines for its network of florist members.
MTV International has partnered with Agrokor, a global food and beverage distributor, to release a line of branded energy drinks, called MTV UP!
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