Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Gifts manufacturer and distributor Wow! Stuff has signed with Global Merchandising Services to be the master gift licensee for the Emoji brand.
McDonald’s has partnered with HarperCollins Children’s Books to launch Happy Meal Books focused on Valentine’s Day-themed storylines.
Black + Decker has partnered with Bradshaw International and W Appliance to build its licensing program.
SmileyWorld has signed a deal with U.K.-based Blueprint Collections for a new range of SmileyWorld-branded products.
Paws, Inc., licensor of Garfield property and associated Garfield characters, has partnered with 16 new companies for new Garfield merchandise around the world.
Bret Michaels and Overstock.com will continue to expand their partnership with two Bret Michaels luggage collections by Traveler’s Choice.
Empire State Development has appointed Brand Sense Partners to represent and manage future licensing endeavors for the I Love New York brand.
Mark Feldstein and Associates has entered into a licensing agreement with Coca-Cola for a series of glass wall clocks, Christmas carol desk/wall sound clocks, power banks and LED nightlights.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Pez, the iconic cult brand from Austria, will step into the digital age this year with "Pez Play."
Viz Media has signed two tasty new deals for Doraemon that will see the Japanese character featured on new snack products in North and Latin America.
SmileyWorld has paired with the French snack brand Brossard for a retail promotion.
Hat and accessories company Canada-Bliss has partnered with actress Tamala Jones, from the ABC TV series "Castle," to develop a signature line.
Uncle Skipper and Pip from the Channel 5 kids' series "Pip Ahoy!," are joining the latest audio podcast of the Royal National Lifeboat Institute's Littlestone station.
Plumbing and drain cleaning brand Roto-Rooter has teamed with Metro Design USA to develop a line of branded plumbing plungers for residential use.
Hearst Publications is expanding the automotive accessories program for its Car and Driver magazine with the addition of pet travel accessories.
TV star Bethenny Frankel's healthy food brand Skinnygirl has teamed with B&G Foods for a new collection of salad dressings.
H&M has announced that its newest guest designer collaboration will be with the Parisian fashion house Balmain.
The Kellogg Company has teamed with NASCAR to bring fans a new line of fruit-flavored snacks inspired by the racing brand.
Goodyear’s spring/summer 2016 clothing line will focus on the heritage brand’s past with retro typography and racing-inspired imagery.
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