Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
The Goodyear Tire & Rubber Company has renewed its licensing representation for its non-tire merchandise with IMG.
Kellogg’s will transform its New York City restaurant into a limited edition Pop-Tarts Café until Sunday, Feb. 26.
Just Born Quality Confections, makers of Mike and Ike and Hot Tamales, has teamed up with 2K Sports and NBA All-Star Paul George to promote the annual sports video game “NBA 2K17” and introduce a series of promotional packaging.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Nelvana has landed a raft of merchandising partners in France for its animated series “Super Wings.”
The Fox Sports network has partnered with Allrecipes.com to launch a food-based social community for NASCAR fans.
Licensing agency Maurizio Distefano Licensing has brokered three new licensee partnerships on behalf of the animated preschool series “Masha and the Bear.”
Nursery brand Tiny Tatty Teddy has tapped licensee Cheeky Chompers for children’s attachable teething products.
The Yankee Candle Company, in collaboration with the Margaritaville lifestyle brand, has unveiled four new fragrances inspired by Jimmy Buffet.
Loudmouth Golf has teamed with Rickshaw Bagworks for a range of tote bags and dopp kits.
This summer Pepsi is taking emojis offline with a new library of more than 200 signature emojis inspired by the beverage brand that will be featured in more than 100 countries around the world.
The Scotts Miracle-Gro Company and Seltzer Licensing Group, the company’s exclusive global licensing agency, have added two new licensees to complement its existing partner portfolio.
SmileyWorld has opened a new pop-up store at the Galeries Lafayette Beijing mall.
RJM Licensing has tapped Marcus Fabrics to create a line of fabrics based on the children’s book The Rainbow Fish.
Airheads has teamed with It’Sugar to launch an Airheads shop-in-shop in honor the brand’s 30th anniversary.
©2017 UBM. All rights reserved. A UBM Company.