The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Pepsi has unveiled its latest fashion collaboration, called The Pulse of New Talent, created in collaboration with Vogue Italia magazine.
Biscuiteers has signed a delicious deal with Warner Bros. Consumer Products U.K. and Ireland for a range of iced biscuits, cupcakes and cakes.
International brewer Heineken has launched its fifth annual #Heineken100 initiative featuring a number of exclusive product collaborations.
UCLA will offer a new licensing course in association with LIMA called “Licensing Entertainment" starting Jan. 6.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Weight Watchers launched a line of branded ready-to-eat cereals in partnership with Mom Brands, the largest family-owned cereal company in the U.S.
Those Licensing People has been appointed as the exclusive U.K. distributor for the premium olive oil brand 5 Oil.
Dominique Ansel, the innovative pastry chef and creator of the Cronut has teamed up with DMA3D to develop a line of homewares.
The Polaroid Fotobar is expanding its experiential retail concept with the opening of seven micro-retail locations in select Westfield Malls throughout California.
Crumbs Bake Shop re-opened its location at Chicago Water Tower Place Thursday, as part of the re-launch of the confectionary brand.
Frankford Candy’s Welch’s Filled Licorice has arrived at Walgreen’s stores across the U.S., marking the product’s nationwide retail entry.
Disney Interactive has released a new web series based on the Disney Parks attraction It’s a Small World, in partnership with Rosetta Stone.
The Yamaha Motor Corporation has tapped IMG Licensing, a division of IMG Worldwide, to manage and expand its business in North America.
TV personality Bethenny Frankel has added a new non-alcoholic option to her line of Skinnygirl beverages.
150-year-old ammunition and firearms brand Winchester is now available for licensing via the online brand licensing network iQ License.
WWE is partnering with the national non-profit organization KaBOOM! to build a playground in New Orleans during WrestleMania Week.
Coty and Piaggio Group, the European manufacturer of Vespa, have partnered to develop fragrances inspired by the Italian scooter brand.
Mars Chocolate North America has launched a new TV commercial for M&M’s that features the GEICO Gecko.
Ferrari has tapped PortAventura Entertainment to develop the world’s second theme park inspired by the automotive brand.
Marley Coffee, the branded coffee inspired by musician Bob Marley, is broadening its distribution across the northeastern U.S.
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