The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
Red Bull Media House has teamed with Roadhouse Interactive to launch "Red Bull Air Race–The Game," inspired by the actual air racing championship series.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
Bazooka Candy Brands, maker of the Ring Pop candy brand, has kicked off another phase of its #RockThatRock campaign, with pop band R5.
Sports apparel and headwear company ’47 Brand will develop an exclusive ’47 Archive Collection.
NFL Players Inc. has teamed up with FanPrint to create an apparel line that will benefit the Gene Upshaw Player Assistance Trust Fund for former NFL players in need.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
WWE has teamed up with General Mills’ Totino’s Pizza Rolls brand in a new promotional partnership.
National Geographic and PetSmart have partnered to create a line of new pet products that will launch in spring 2014.
Marvel Entertainment is bringing The Avengers brand into the food and oral health categories in a series of new partnerships.
Shine 360 has tapped the travel company Cox & Kings to develop a series of culinary holidays based on the MasterChef brand.
New Zealand Post, in partnership with Warner Bros. Consumer Products, has released a new set of stamps and coins for the next The Hobbit film.
Marvel Entertainment has joined forces with C-Preme for a line of helmets with 3D designs of Marvel’s Super Heroes.
Prost Beverage Co. has licensed the rights to develop a legal version of Tim Smith's, star of Discovery Channel reality series “Moonshiners,” infamous brew.
Mask-arade is working with The Shakespeare Birthplace Trust, a national campaign in the U.K. to bring The Bard to life for schoolchildren.
The Boy Scouts of America has appointed Iris Houston to its supply group retail business development department as a licensing specialist.
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