The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Sony Computer Entertainment America has launched the first dedicated webstore for its game studio Naughty Dog at Shop.NaughtyDog.com.
The New Orleans Tourism Marketing Corporation has launched an e-commerce site for the city–the New Orleans City Store.
Soy sauce brand Kikkoman has appointed Brand Central to extend the brand into new product categories in North America.
Warner Bros. Home Entertainment and WWE have signed a multi-year partnership for home video distribution of WWE programming.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
ToonBox Entertainment and the Canadian Red Cross have partnered for CRC’s Violence, Bullying and Abuse Prevention educational program.
NASCAR fans can purchase the 2014 NASCAR Sprint Cup Series championship hat like the one Kevin Harvick wore online at the NASCAR.com store.
Cupcake Digital and Peanuts Worldwide have released “Snoopy’s All-Star Football,” the first app in a new collaboration between the two companies.
Nickelodeon and Toyota have teamed up to create a 3D concept car based on The SpongeBob Movie: Sponge Out of Water.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
The Hershey Company has acquired an 80 percent stake in the Chinese confectionery brand Shanghai Golden Monkey Food Joint Stock Co.
Joe DiMaggio LLC has tapped White Coffee for a line of bagged coffee featuring the iconic baseball player.
Welch’s has added two new items to its portfolio of food and beverage extensions–PB&J snacks and sparkling drink concentrates.
Quill.com and NBCUniversal have extended their licensing partnership for the “The Office”-inspired Dunder Mifflin office products.
Authentic Brands Group is lending the Elvis brand to a new product–vodka–in a new deal with Three Olives.
Langers Juice will feature The Very Hungry Caterpillar on its packaging as part of a six-week promotion for the brand's 45th anniversary.
Chupa Chups has appointed Infiniss to serve as its exclusive licensing agent in the Korean market.
Baskin-Robbins and Sony Pictures are celebrating the upcoming film The Amazing Spider-Man 2 with a tasty promotion.
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