The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
In honor of back-to-school season, Warner Bros. Consumer Products has launched an educational program featuring Scooby-Doo.
Bioworld Merchandising is unveiling a new range of apparel for beer brands Corona Extra and Modelo Especial this week at MAGIC Market Week in Las Vegas, Nev.
Brand Licensing Europe is teaming up with a number of charities this year, including the Battersea Dogs & Cats Home, which will provide the event's first-ever mascot.
Harley-Davidson is expanding its global authorized tours program in the U.S. with a new domestic provider, Twisted Trailz Excursions.
Target Australia will launch a kitchen range by celebrity chef Curtis Stone on Sept. 25.
Bulldog Licensing, agent for the CBeebies series "Mr. Bloom’s Nursery," has teamed with charitable organization The Conservation Volunteers for a new range of Mr. Bloom product.
Two industry veterans have joined customized product printing company Coveroo.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
The Museum of London, in collaboration with Christys’ Hats and Lovat Mill, will launch a line of tweed accessories inspired by Sherlock Holmes.
From fashion to music merchandising to frozen yogurt, this longtime Montreal-based apparel and accessories licensee is committed to diversification.
KIK Custom Products is planning a new line of Clorox pool and spa products.
The Brooklyn Brewery has launched an exclusive ale created specifically for this year’s New York Comic Con.
Electronic Arts has teamed up with 10 National Red Cross Societies from around the world to feature the aide organization in “SimCity.”
Smithsonian Enterprises has partnered with Sun-Mate for a branded toy line based on the museum’s collection.
TVMania U.K. has signed on to create a new range of apparel and nightwear featuring the global conservation charity WWF-U.K.
Epicurean magazine brand Cooking Light has teamed up with SodaStream International for a range of co-branded soda syrups.
Brand Central has been appointed to represent the “Willy Wonka of New York,” pastry master Dominique Ansel.
Ford has tapped Mark Feldstein & Associates as one of the 50 companies to create product for Mustang’s 50th anniversary in 2014.
Shinola has introduced The Wright Brothers limited edition watch, created in partnership with the Wright family.
The U.S. Army has joined forces with Xentris Wireless for a new line of branded mobile cases that made their debut at the Consumer Electronics Show this week.
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