The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The University of Georgia has tapped Fermata Partners as its worldwide licensing agency, in a new five-year deal.
Cookies United, a wholly owned subsidiary of United Baking Co., has purchased certain assets of the Silver Lake Cookie Co.
Nickelodeon has launched a SpongeBob-branded fresh fruit line at supermarket retailer Checkers in South Africa.
Heart health brand Cardioville and Borderless Healthcare Group are collaborating on a series of mobile apps.
Bulldog Licensing has been appointed to represent The London Taxi Company for licensing worldwide.
Brands with Influence has signed two new licensing deals for the U.K. charity, the Royal National Lifeboat Institution.
Historic Royal Palaces, the charity that cares for the Tower of London and other site, will showcase its new gardening range from Briers at Brand Licensing Europe, Oct. 7-9.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Terminex has teamed up with home goods manufacturer London Luxury to develop a line of products designed to protect against pests.
Youth lifestyle brand Extreme has inked a long-term licensing deal with Elite Beverages to bring its soft drinks to the Middle East.
Coca-Cola has partnered with fashion designer Dr. Romanelli (a.k.a. DRx) for a new apparel range.
Cirrus Fitness has launched a line of branded fitness equipment featuring the colors and logos of universities across the U.S.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Celessence Technologies has launched an innovative new brand extension–scents that can be incorporated into textiles and printed products.
The Hershey Company has acquired an 80 percent stake in the Chinese confectionery brand Shanghai Golden Monkey Food Joint Stock Co.
Brick Lane Bikes has appointed London-based consultancy firm Foundry Brand Consultants to gear up its licensing program.
The Joester Loria Group has signed a series of new partners to bring PepsiCo’s Pepsi and Mountain Dew brands to homewares.
Baskin-Robbins has partnered with Boardwalk Frozen Treats to bring its ice cream and frozen treats to grocery stores across the U.S.
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