Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
The Hershey Company has announced plans to grow its flagship Hershey’s Chocolate World store in New York City.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Twentieth Century Fox and Blue Sky Studios have partnered with Bazooka Candy Brands to feature the upcoming film Ice Age: Collision Course in a co-branded advertising campaign and online game.
Following the international release of Bogart’s Gin, the Humphrey Bogart Estate has expanded its partnership with Rok Stars to launch a range of Bogart Spirits gin and vodka in the U.S.
Perfetti Van Melle has joined forces with French car manufacturer Citroën to launch a special edition 1200 C1 Mentos car.
On the heels of the Hello Kitty Café Truck, Sanrio has opened the first Hello Kitty Café in the U.S.
Realtree, a camouflage designer and licensor, has tapped Turner Licensing to create a new line of merchandise inspired by the brand.
Following the announcement of NBA Stores in the Middle East, the National Basketball Association has tapped Spanish restaurant group AN Grup to open the first NBA Café in Europe this fall.
Imperial War Museums is planning a new collaboration with the British fashion designer Wayne Hemingway and the HemingwayDesign team that will debut at BLE.
The British ecological visitor attraction The Eden Project has partnered with IPR Licensing to launch and develop its licensing program.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
Cherokee Global Brands announced that Target has elected not to renew its license for the Cherokee brand in the U.S.
Following the Grateful Dead's 50th anniversary, designer Darren Romanelli has commissioned artists and brands to reinvent the classic Steal Your face visual.
In preparation for the release of Star Wars: The Force Awakens, Topps U.K. will present a new collection: Journey to Star Wars: The Force Awakens.
Twentieth Century Fox Consumer Products teamed up with fashion accessory brand Skinnydip London for an accessories collection featuring "The Simpsons."
Kids app "Painting Lulu" has signed a multi-year licensing agreement with Hasbro.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Disney Consumer Products is bringing the power of the Force to the produce aisle with new Star Wars-branded fruit and vegetable offerings.
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