Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Michael Kors has entered into a lifestyle partnership with McLaren-Honda, becoming the official lifestyle partner of the world championship Formula 1 team.
Last week, more than 2,500 runners gathered for the annual JCB Mud Run, which raised more than £55,000 for the NSPCC.
Abrams Artists Agency has partnered with Local Choice Spirits, a South Carolina-based spirits producer, to introduce Grizzly Adams Whiskey to retailers this fall.
Rubik’s has partnered with a number of licensees to develop a range of lifestyle products to support the brand’s extension into new categories.
Warner Bros. Consumer Products has tapped Love and Madness and American Greetings to create a series of products inspired by its robust lineup of properties.
Oxford Limited has partnered with Oxford Food & Beverage Limited to develop a range of teas, biscuits and chocolate.
Both Sanrio and WWE have partnered with Loot Crate to develop subscription boxes based on their respective brands and properties.
The Sharpe Company has secured an array of lifestyle licensees for the Polaroid brand.
TrueTimber Camo has partnered with G Mason Group to develop a new line of pet accessories.
The Kratt Brothers Company has partnered with two new licensees–Whole Foods and AME Sleepwear–for a range of products featuring its animated series “Wild Kratts.”
TV personality Brandi Glanville has tapped Silver Buffalo to create tabletop and barware accessories based on her Unfiltered Blonde wine label.
Goodyear is continuing to expand its reach beyond the tire aisle with the help of licensing agent IMG.
The pan European airline group TUI/Thomson Airways has chosen art brand Marsh Mellow to grace its range of branded kids snack boxes.
The Queen’s Treasures has developed a new doll and accessories range inspired by Dr. Jane Goodall, known for her pioneering research on wild chimpanzees.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Fashion design Misha Nonoo and footwear retailer Aldo have released their second collection of co-branded footwear and handbags.
WWE is expanding its presence in the toy aisle through a new deal with Jakks Pacific.
Brewery Ommegang is planning to re-release the first two beers in its "Game of Thrones" series (developed in partnership with HBO).
More than 157 million Americans will celebrate Halloween this year, according to National Retail Federation’s Halloween Consumer Spending Survey, conducted by Prosper Insights & Analytics.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
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