The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Kraft Foods Group has announced a multi-year deal with Keurig Green Mountain to bring its branded coffees to Keurig brewing systems in the U.S.
DC Thomson's weekly women’s magazine The People’s Friend is partnering with the group of charities that form the Age U.K. network.
Australia’s Healthy Kids Association has teamed up with LazyTown to promote healthy lifestyles during Fruit&Veg Month.
Nurture Rights has teamed up with London’s Natural History Museum to turn the book Dinosaur Roar! into an interactive preschool property.
JELC has signed on to represent the U.K. charity Crimestoppers, which helps the police solve crimes.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Paws, Inc. has tapped the consulting firm Philliou Partners to represent the Garfield brand to card-issuing banks outside of the U.S.
Playboy Enterprises has launched an e-commerce site for its Playboy Premium Vapor collection.
Authentic Brands Group has acquired Elvis Presley Intellectual Property Assets and Muhammad Ali Enterprises from Core Media Group.
Perfetti Van Melle has appointed Wild Pumpkin Licensing as the exclusive licensing agent for its lollipop brand Chupa Chups in Australia and New Zealand.
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