The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
The Joester Loria Group is expanding Kellogg’s presence in the kitchen with a new deal for home textiles and the launch of microwavable cookware at Walmart.
To complement its line of heritage-inspired furniture, the University of Oxford has signed a new home décor licensee.
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Absolut has collaborated with the Andy Warhol brand once again for the Andy Warhol Edition limited edition bottle celebrating creativity and pop art.
Brandgenuity is shifting the licensing for Gas Monkey Garage (home to the hit Discovery show “Fast ‘N Loud”) into high gear with the addition of four new partners.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Krispy Kreme and Sony Pictures Consumer Products have teamed to mark the 30th anniversary of Ghostbusters with treats inspired by the film.
Pharrell Williams' latest sustainable fashion collaboration, G-Star's RAW for the Oceans, is now available at Mall of America in Bloomington, Minn.
The stars of the animated TV shows "Shaun the Sheep" and "Timmy Time" will soon be encouraging flocks of children around the world to learn English.
The Joester Loria Group has extended Mountain Dew's presence in the sporting goods category with the launch of a new line of skateboards and scooters.
will.i.am and The Coca-Cola Company collaborative brand Ekocycle has announced its latest sustainable product–men’s suits from H Brothers.
FruitVeb in Hungary has teamed with LazyTown for this year’s campaign to promote healthy eating.
V&S Entertainment has inked a new confectionary deal for its preschool series “Everything’s Rosie” in Italy with partner Nestle.
Krispy Kreme Doughnut Corporation has appointed licensing agency Brand Central to expand its bakery brand.
Authentic Apparel Group has launched a new line of army-style clothing officially licensed by the U.S. Army in partnership with Dwayne "The Rock" Johnson.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
A new line of Hard Rock-branded energy drinks are making their debut in South Florida, which will serve as a test market for a broader roll out of the beverages.
Japanese food and beverage company Suntory has bought Beam, owners of the Jim Beam and Maker’s Mark brands.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
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