Although the brand is best known for racing, Goodyear now has its hand in the footwear, apparel and other consumer product categories.
Gold’s Gym has partnered with C+A Global to develop a line of branded protein powders and small kitchen appliances.
The Smiley Company has partnered with Vittel to create an on-pack promotion to help promote the water brand’s smaller format bottles this year.
M-Sport, Ford Motor Company’s rally partner and winner of multiple rally and FIA WEC championships, has named Global Icons as its exclusive worldwide licensing agent.
The National Basketball Association and Gatorade have entered a multi-year partnership where the NBA Development League will be renamed the NBA Gatorade League.
M&M’s has teamed with CandyRific to create a line of patriotic novelty candy items.
Taco Bell Canada has partnered with celebrity designer Hayley Elsaesser to launch an exclusive TaCoat, the first-ever winter coat inspired by Taco Bell’s crunchy taco.
Nelvana has landed a raft of merchandising partners in France for its animated series “Super Wings.”
Brand management agency The M Zone has secured a number of new licensing partners for the lifestyle brand Lovethislife.
Hundreds of executives from the brand licensing industry’s foremost companies will converge at the NYC Licensing Summit March 2-3 for two days of business building and networking as the event nears sell out.
Nottingham Forest, the licensing agent for “Super Wings” in Iberia, has secured a raft of new licensees for the children’s television series in the region.
As part of its back-to-school package, European retailer Idee+Spiel will release an exclusive school box featuring popular characters from Peanuts.
Mask-arade Masks, a member of Rubie’s Costume Co. group of companies, has unveiled two new masks for the U.K. market featuring the characters Batman and Superman.
Oreo has partnered with Carvel, an ice cream retail franchise, to debut the company’s first soft serve Oreo-inspired ice cream.
U.K.-based The Copyrights Group has added several new partners and categories for The Country Diary of an Edwardian Lady, growing the licensing program in the U.K. and around the globe.
More than 25 percent of parents in the U.S. learn about new food products as a request from their child, according to market research publisher Packaged Facts.
Jewelry designer O Thongthai has collaborated with Jelly Belly to create an accessories line featuring the confectionary brand.
Entertainment Today, a syndicated TV entertainment news magazine, has partnered with Universe Publishing for the Entertainment Tonight Movie Quote-A-Day 2017 Calendar.
Gordon Brothers Group, a global advisory, re-structuring and investment firm, has acquired the Los Angeles-based licensing and branding company Blast-Off Brands.
Fender Musical Instruments has extended its partnership with Harmonix Music Systems to feature the brand’s instruments in Harmonix’s “Rock Band” franchise until 2027.
La Vache Qui Rit, also known as The Laughing Cow, has partnered with Apicoove for a range of games featuring its brand.
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