The Country Music Association is working to build awarenss of the plethora of licensing opportunities the genre presents.
Beach products manufacturer JGR Copa will develop a collection of beach accessories for beer brands Corona, Modelo Especial and Pacifico.
BBC Worldwide ANZ has tapped SuperCheap Auto as the exclusive retailer of Top Gear-branded automotive accessories in Australia and New Zealand.
Warner Bros. Television Group is celebrating the 20th anniversary of the series premiere of "Friends" with a Central Perk pop-up shop and product program.
Jockey International has a new addition–Baby Jockey, a new baby apparel line created in partnership with Gerber Childrenswear.
Nestlé has released two limited edition flavors of Nesquik inspired by Girl Scouts cookies.
Red Robin Gourmet Burgers is the latest in a growing list of eateries partnering with CafePress to meet the demand of loyal customers.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Apparel company Poeticgem is developing two clothing ranges based on the beverage brands Pepsi and 7Up.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Garfield will be featured in a month-long promotional event at buffet restaurants in the U.S.
Brand Licensing Europe has announced that Volkswagen will give the second keynote address at this year’s event.
20th Century Fox Consumer Products and Burger King Worldwide have launched a new kids’ meal program that features interactive The Simpsons toys.
Paws, Inc.’s Garfield is the latest character to join Digital Giving’s new app, “T-Shirt Booth.”
Domain name business MyBrandEmail has received the kidSAFE Seal.
Jack Daniel’s Sinatra Select special edition whiskey is now available at retail locations in select cities throughout the U.S.
Disney U.K. has teamed up with the pregnancy and parenting website BabyCentre in a yearlong partnership that will feature Winnie the Pooh.
Corgi is planning to add to its collection of Bentley die-cast model cars with two new designs that will launch in the second half of 2014.
Licensing agency Beanstalk has signed on to represent the California Milk Processor Board’s Got Milk? brand.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
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