Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Licensing industry charity, The Light Fund, is now accepting applications for funding from any registered charity organization that benefits children, women or men.
Goodyear has launched its clothing collection at Lord & Taylor department stores across the U.S.
British sports car manufacturer TVR has appointed the TSBA Group to represent its brand for licensing worldwide.
Mars Chocolate North America has paired its M&M’s brand with 20th Century Fox’s upcoming movie X-Men: Apocalypse.
The U.K.’s No. 1 olive oil brand, Filippo Berio has appointed Beanstalk as its licensing agency for extensions into close-to-core food categories.
The Boys Scouts of America has added two new licensees to its consumer products program.
Food licensor Jel Sert has extended its partnership with licensing agency Brand Central to include representation of its brand portfolio including Otter Pops, Fla-Vor-Ice, Wyler’s and Royal.
Learfield Licensing has selected OpSec Security as the authentication and online brand protection provider for the 560 schools of the Collegiate Licensed Properties Association.
Loudmouth Golf is planning a new, limited edition line of apparel offerings featuring Pabst Blue Ribbon, making it the first-ever licensee for the iconic beer brand.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Entertainment One Licensing has negotiated a limited edition Death Row Records fashion collection with streetwear brand The Hundreds.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Canada-based Cottage Life Media is expanding the brand with a new consumer products range across the furniture, home décor and food categories.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
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