A close-up look at how this brand management company has grown from one brand in 2010 to a diverse portfolio of 27 brands with almost $5 billion in retail sales and counting.
In honor of NASCAR's Southern 500 at Darlington Raceway returning to Labor Day weekend, the racing brand hosted a throwback-themed event last weekend.
Motorola Mobility has expanded its partnership with Binatone Global to create a line of consumer mobile accessory products.
The Goodyear footwear range has been rolled out into the Colombian market following a two-year soft launch across Latin America.
Edward Stanford Limited will make its Edward Stanford Signature Logo brand and its newly digitized archives available for licensing for the first time at BLE.
Brand & Deliver has created a 30-second animation for the cybersecurity software brand Kaspersky Lab under its partnership with Sony Pictures’ Pixels: The Movie.
To celebrate the start of the college football season, the Collegiate Licensing Company is promoting the 11th annual College Colors Day, taking place Friday.
Sports lifestyle brand '47 has partnered with the snow apparel brand 686 to create a capsule collection of collegiate technical gear.
Candyrific has teamed up with Mars to launch an M&M's brand collectible Halloween dispenser.
After opening a temporary Hummingmint Café in Copenhagen, which features the newly created fawn character, Sanrio is sending the concept to Japan.
Dunkin' Donuts has teamed with The Hershey Company to feature Reese's Peanut Butter in a new donut treat.
GreenLight has announced a new licensing agreement with Sony Pictures to create a series of vehicle replicas from the TV show “Breaking Bad.”
Crumbs Bake Shop is planning to launch a new line of products at mass market, including a new cookie line and chocolate bar.
Sanrio has partnered with a selection of Los Angeles’ hottest foodie spots to launch Hello Kitty’s Hungry Hunt.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Entertainment One Licensing has negotiated a limited edition Death Row Records fashion collection with streetwear brand The Hundreds.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
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