Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
The Fabulous Beekman Boys are continuing to expand their lifestyle brand Beekman 1802 with the help of licensing agency Brand Central.
The Joester Loria Group, exclusive licensing agency for PepsiCo North America, has added Jokari/U.S. to the growing portfolio of Pepsi and Mountain Dew licensees.
J&D’s Foods, makers of Bacon Salt, have launched new bacon-scented underwear for both men and women that looks and smell like bacon.
The Williamsburg brand has tapped Spicher and Company to create a new line of branded vinyl floor cloths.
The Point 1888 has brought together Innocent Drinks and the online department store Oliver Bonas to develop a range of knit hats to boost awareness of the Innocent Big Knit campaign.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Precious Moments has signed a trio of new licensing deals for seasonal, baby and children's products.
The Williamsburg brand has partnered with Entryways for a range of doormats in fresh colors and patterns inspired by the archives of The Colonial Williamsburg Foundation.
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Pepsi has partnered with The Hundreds for a limited edition collection inspired by Pepsi's iconic advertising campaigns through the decades.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
The Eastman Kodak Company and its licensee Sakar International previewed a range of new products at CES this week in Las Vegas, Nev.
European motorsports channel Motors TV will launch across North and South America on Jan. 28.
NextLock has teamed with Westinghouse to create the new Westinghouse Security brand, in a deal brokered by NextLock's agent, Harris-Sachs.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
Victory Tailgate is planning a line of canvas wall art for more than 600 U.S. schools.
LMCA is bringing the Westinghouse Electric Corp. brand to another new category– home water purification.
Xcel Brands has announced two new partnerships for the Isaac Mizrahi brand with 1-800-Flowers.com and FineStationery.com for floral arrangements and greeting cards.
Brandgenuity has appointed independent licensing company Rocket as the pan-European agent for Gas Monkey Garage brand.
Kent International is planning a line of adult and children’s bicycles, helmets and baskets that will feature Margaritaville, LandShark and It’s 5 o’Clock Somewhere brands.
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