Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
JAKKS Pacific and Disguise, its Halloween costume division, expanded agreements for multiple top entertainment properties to produce costumes and accessories for the 2014 Halloween season.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
Nickelodeon has partnered with Australian live events company Showtime Attractions to manage and expand Teenage Mutant Ninja Turtles’ licensed characters to Australia and New Zealand.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Crown Crafts Infant Products expanded its licensing agreement with Carter’s for bed sets and décor.
Global energy, grains and food company CHS will start a college sports sponsorship platform with 24 Division 1 universities, in a deal by Learfield Sports.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
To promote the Marvel film Guardians of the Galaxy, customization company CafePress launched an extensive line of fan-generated apparel and consumer products.
Enseco has renewed its licensing agreement with artist Jim Shore until 2019.
The University of Oxford has partnered with Science4you for co-branded science kits in Europe.
PepsiCo, Coca-Cola and Harley-Davidson are just some of the top licensors listed among the most respected corporate brands.
Sony Pictures Animation is promoting Cloudy with a Chance of Meatballs 2 with two themed food trucks that will travel the U.S.
Gamers can re-live the glory days of one of the Las Vegas Strip's most fabled casinos with a new Facebook game.
JELC has signed on to represent the U.K. charity Crimestoppers, which helps the police solve crimes.
The culinary school Le Cordon Bleu has launched an in-house licensing program, with two deals already closed.
Mind Candy will support the charity BBC Children in Need with a series of cross-promotional activities in the U.K.
JCB Kids and Amscan have signed a multi-year deal for a complete range of My First JCB-branded partyware.
Paws, Inc. has tapped the consulting firm Philliou Partners to represent the Garfield brand to card-issuing banks outside of the U.S.
Playboy Enterprises has launched an e-commerce site for its Playboy Premium Vapor collection.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.