The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Sequential Brands Group has partnered with television and online retailer HSN to offer The Franklin Mint branded collectible and memorabilia products to consumers.
Nestlé has expanded its relationship with licensees Fraser and Neave to bring a wider range of its beverage products to Malaysia.
Winnebago Industries has partnered with Farm and City Insurance Services to offer a wide array of insurance coverage for recreational vehicles.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
Card.com is planning a line of specially designed prepaid MasterCards featuring the Peavey music brand.
European motorsports channel Motors TV will launch across North and South America on Jan. 28.
The Campbell Soup Company has retained brand agency Big Tent Entertainment to lead the way for a new line of licensed products.
PepsiCo. has partnered with Simply Natural/Healthy Food Brands to launch a range Sobe-branded fruit twist snacks.
The Yankee Candle Company has launched a new Girl Scout Cookies limited edition candle collection.
The National Gallery Company has partnered with iGadgitz for a new range of mobile device cases featuring images from the museum.
Mask-arade is working with The Shakespeare Birthplace Trust, a national campaign in the U.K. to bring The Bard to life for schoolchildren.
The Boy Scouts of America has appointed Iris Houston to its supply group retail business development department as a licensing specialist.
Food licensing company Praim Group is extending its line of chocolate from greeting card designer Erin Condren.
SodaStream has partnered with Sunny Delight Beverages to co-develop a new range flavorings for the home carbonation system.
Vans and the American Society for the Prevention of Cruelty to Animals are collaborating for a new apparel and accessories collection for women.
Waste Management, North American provider of environmental solutions, has teamed with two new licensees for a line of trash and recycling bags.
Evian Natural Spring Water has launched the new short film, The Amazing Baby & Me 2, starring Sony Pictures’ Spider-Man.
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
DreamWorks has partnered with Praim Group for a collection of seven chocolate bars featuring the studio’s animated characters.
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