Food and beverage brand licensing continues to rank as one of the largest three consumer products categories.
Old Bay seasoning will soon be used to spice up more than seafood, in a new deal with Thanasi Foods for sunflower seeds.
Benjamin Moore has partnered with The Colonial Williamsburg Foundation for Williamsburg-branded paint.
Mars Retail Group has teamed up with two new licensees for an M&M’s-branded cookbook and bakeware.
Ice cream shop Baskin-Robbins has launched its first-ever line of freezer bars in partnership with Jel Sert.
CBS Consumer Products has partnered with Card.com for a new line of Star Trek-branded prepaid debit cards.
Licensee Vandor has added a series of top brands to its roster, including Mr. Men Little Miss, Peanuts and Iron Man 3.
Monogram Food Solutions is planning a line of Butterball-branded turkey meat snacks, set to hit stories this summer.
The U.K.’s Science Museum has teamed up with Puzzler Media to create a new word search app for adults and kids.
Evolution has been appointed as the global licensing agent for Metro Trains Melbourne’s Dumb Ways to Die property.
Paul Stanley and Gene Simmons, co-founders of KISS, opened the third location of their restaurant chain Rock & Brews in Torrance, Calif.
Funky Monkey Snacks has joined forces with Marvel for a new line of kid-friendly freeze-dried fruit snacks featuring Marvel Super Heroes.
Planeta Junior Italy has announced a new deal with the Nestle Group for Jungle Book-branded chocolate Easter eggs
Drinkware manufacturer Tervis has announced plans for a new line of insulated cups featuring a curated selection of images from the Smithsonian.
Kellogg Company has partnered with Tabletops Unlimited to create a range of homeware items featuring current and vintage Kellogg brands.
Infant product manufacturer Munchkin has introduced its first line of cleaning products in partnership with Church & Dwight’s Arm & Hammer baking soda.
1,800 brands from consumer goods categories like publishing, sports and food will be highlighted in the new Brands and Agents area of Licensing Expo.
Planeta Junior Italy has announced a new partnership with the Nestle Group for chocolate Easter eggs featuring the new TV series “Maya the Bee.”
The Juilliard School in New York City has teamed up with Connections Education to launch Juilliard e-Learning online courses.
The American Mint has renewed its partnership with the National Civil War Museum a sesquicentennial product line.
The Juilliard School and Connections Education have launched an e-Learning program, in a collaboration coordinated by Brandgenuity.
Eureka!, the U.K.’s National Children’s Museum, has appointed Pink Key Consulting as its exclusive licensing agent.
Taste of Nature has teamed up with LikeWear for a new apparel range featuring its Cookie Dough Bites movie theatre candy brand.
Auto company Chrysler and work wear brand Carhartt have teamed up for a second time, this time for the 2013.5 Chrysler 200 S mid-size sedan.
Act III Licensing has made its roster of iconic Sunset Strip clubs, bars and restaurants available for licensing.
Leaf U.K. has appointed Beanstalk to build a licensing program for the iconic British confectionery brand Chewits.
The Boy Scouts of America continue to build their licensing clout with new products ranging from a special edition rifle to bug repellent.
In celebration of the 50th anniversary of Mustang, Ford is creating a custom logo that will be used exclusively by 50 select licensees.
In a continuation of its partnership with DC Entertainment, Kia Motors America has unveiled a new car inspired by Wonder Woman.
Concept One has added a raft of new candy and food licenses for its line of headwear and cold weather accessories.
Dennis the Menace is helping teach kids about bicycle safety in a new U.K. campaign from Brake, the road safety charity.
U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring.
Fazoli's Restaurants has partnered with Retail Innovations to launch a line of refrigerated Italian dinners at grocery stores across the U.S.
American Dairy Queen has tapped Global Icons to lead a new brand initiative for the restaurant and its signature treats, as well as for the Orange Julius brand.
U.K. animal welfare charity the RSPCA has teamed up with Hallmark in a new three-year gifting deal.
Bakery company Entenmann's has teamed up with Durakleen for a baking pan featuring 12 heart-shaped cups.
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