The 35 agents in this annual ranking are the leaders of the pack, working behind the scenes to build some of the world’s biggest brands, from Wimbledon to Cherokee to Pepsi.
Video care monitoring company Seedonk is planning a new series of consumer technology products featuring the Kodak brand.
Rapper Wiz Khalifa's record label and management company Taylor Gang Entertainment has partnered with Grenco Science for a series of vaporizer products.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Lollipop brand Chupa Chups has signed a raft of new licensing deals in Italy.
The Light Fund, the U.K.'s charitable body for the licensing industry, has named 16 beneficiaries for the more than £90,000 it raised in 2014.
The University of California, Davis has partnered with alumni-owned business City Bicycle Company to create a branded bicycle.
Harley-Davidson is partnering with Cobra Electronics for a special, limited edition Harley-Davidson-branded CB radio.
In an effort to continue growth, Brand Castle, a licensee for branded baking kits, has named John Brandley as senior vice president, sales.
Licensing agency Brands with Influence has added a swath of new partners for brands including the Royal National Lifeboat Institution.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Japanese food and beverage company Suntory has bought Beam, owners of the Jim Beam and Maker’s Mark brands.
Toyota and Walt Disney Studios’ The Muppets have teamed up to promote the new Toyota Highlander and the March 21 feature film premiere of Muppets Most Wanted.
The New Orleans Pelicans basketball team and Smoothie King have signed a multi-year agreement to name the New Orleans Arena the “Smoothie King Center.”
Discovery Communications’ Discovery Kids brand will featured in a Wacky Pack Kid’s Meals promotion with Sonic Drive-In restaurants.
The Hershey Company’s Reese's brand has launched a line of NCAA Fan Edition printed cups that use edible printing technology.
A+ Images has teamed up with the Karen’s Kids brand for a new line of apparel for teachers and students.
Two British icons, Barbour and Land Rover, have announced an apparel collaboration for the fall/winter season.
Sony has signed a new multi-year deal with gaming company IGT to develop its Wheel of Fortune slot machines for mobile and online.
Reckitt Benckiser's Air Wick air freshener brand has launched new scents inspired by the essence of four U.S. national parks.
Drexel University has extended its partnership with The Collegiate Licensing Company, the licensing affiliate of IMG College.
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