Licensor Diageo and licensing agency Beanstalk are pairing to expand the Guinness beverage brand into new and broader categories.
Polaroid and the Sharpe Company are developing a new program for lifestyle merchandise inspired by the iconic photography brand.
Brand Licensing Europe will once again support the BAT Foundation by hosting a table tennis event on a customized table made from LEGO bricks at this year’s show.
Lisa Marks Associates has signed new deals to bring the Peeps confectionery brand to a range of new categories including publishing and homewares.
PEZ Candy has partnered with the WWE to create a collectible gift set of the candy's brand's iconic dispensers.
The Mars Retail Group has tapped Gemmy Industries for a new line of Halloween- and Christmas-themed M&M's products.
Frozen food company Birds Eye Vegetables has launched four pasta side dishes featuring various Disney characters.
Willows Activity Farm in London Colney, near St. Albans, Hertfordshire, is planning to construct a new themed adventure play area featuring Silvergate Media's "Peter Rabbit."
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Children’s costume company Pretend To Bee has signed a two year deal with ITV Studios to create “Thunderbirds” children's costumes that will launch in October.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Sensio announced the launch of Skinnygirl by Bella, a co-branded collection of small kitchen appliances from reality TV star and entrepreneur Bethenny Frankel.
Sony Computer Entertainment America will serve as the first-ever partner of NBA Cares Hoops for Troops, to support U.S. Armed Forces and their families.
Entertainment One Licensing has negotiated a limited edition Death Row Records fashion collection with streetwear brand The Hundreds.
Oxford Limited has signed a co-branding deal with Punch to produce clothing for men in Germany featuring the University of Oxford and Lonsdale brands.
Rocky Mountain Chocolate Factory and Maud Borup are pairing for a range of hot cocoa mixes.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Canada-based Cottage Life Media is expanding the brand with a new consumer products range across the furniture, home décor and food categories.
The National Basketball Association has announced two new sponsorships with healthcare company Kaiser Permanente and tax services provider H&R Block.
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