PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Brentwood Licensing has added Fun Apparel as the newest licensee for the Peace Frogs brand to create a line of boxers and loungewear.
MGL Licensing has signed on the represent art brand GAL Designs.
JELC was appointed to expand and manage an international licensing program for the U.K.-based greeting card and gift line The Wisdom of Kids.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
JELC was appointed to represent the National Gallery Company to expand and develop an international licensing program featuring the museum’s collection of paintings.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Baby photographer Anne Geddes has teamed with FineArtAmerica.com to offer her work online for the first time.
Of the wide breadth of business sectors that were present at Licensing Expo in June, the art and design brands had a strong showing as they signed deals and generated new business.
Loudmouth Golf, which began in the Sonoma Wine Country, has launched its first collection of wines.
JLK Brand is working with Nancy Tillman to launch the You Are Loved brand based on her best-selling books.
DC Thomson has collaborated with British fashion designer Wayne Hemingway and U.K. artist Jon Burgerman on two new style guides for The Beano.
Trunk Archive has brokered a series of fashion collaborations that will see its clients’ work appearing on spring collections across the globe.
The Good Sign brand, which literally features a yellow road sign that reads “This is a Good Sign,” has signed a series of new licensing deals.
Jo Rose, creator of the U.K. brand Deer Little Forest, has appointed Think Tank Emporium as licensing agent for the brand in the U.S. and Canada.
Independent licensing agency JELC has appointed JTL licensing to serve as the Greek sub-agent for the iDoo-B-Doo brand.
Artist Maria Scrivan has licensed 14 of her cartoons to Recycled Paper Greetings.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.