PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Brentwood Licensing has added Fun Apparel as the newest licensee for the Peace Frogs brand to create a line of boxers and loungewear.
MGL Licensing has signed on the represent art brand GAL Designs.
JELC was appointed to expand and manage an international licensing program for the U.K.-based greeting card and gift line The Wisdom of Kids.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
JELC was appointed to represent the National Gallery Company to expand and develop an international licensing program featuring the museum’s collection of paintings.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
The Mary Evans Picture Library has added new imagery and artists to its portfolio as it readies for Brand Licensing Europe.
Loudmouth Golf has teamed up with iZone Group to create a line of colorful sports and lifestyle sunglasses and accessories.
North American licensing agent SMC Entertainment Group is continuing to expand the licensing program for “Angry Little Girls!.”
Punky Princess is the latest brand to join Digital Giving’s U.K. charity fundraising app, “T-Shirt Booth.”
Brentwood Licensing has tapped apparel licensee Trau & Loevner for screen-printed items featuring the Peace Frogs brand.
A+ Images has teamed up with the Karen’s Kids brand for a new line of apparel for teachers and students.
Veteran illustrator Phil Marden has signed a number of new deals for his humorous conceptual illustrations.
Heidi Kenney, creator of the Yummy collectibles brand, has appointed Infinity Licensing to represent her new home furnishing brand, HappyWorld.
Entertainment One Licensing has unveiled its plans to expand its teen pop culture property So So Happy.
Artesian chocolatier Sweet! Hollywood has teamed up with several licensees for a series of chocolate bars to be released in July.
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