PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Brentwood Licensing has added Fun Apparel as the newest licensee for the Peace Frogs brand to create a line of boxers and loungewear.
MGL Licensing has signed on the represent art brand GAL Designs.
JELC was appointed to expand and manage an international licensing program for the U.K.-based greeting card and gift line The Wisdom of Kids.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
JELC was appointed to represent the National Gallery Company to expand and develop an international licensing program featuring the museum’s collection of paintings.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Mondo has created a limited edition DuckTales poster series in partnership with Disney.
The Joy Tashjian Marketing Group has been named as the licensing agency for fashion designer and artist Robin Zingone.
Santoro has added two new licensees to the roster for its art brand Gorjuss in Europe, and unveiled new products from existing licensees in the region.
Trunk Archive has finalized a series of new collaborations that will see its artists’ work appear on products ranging from homewares to watch straps.
Tails of Whimsy has teamed up with All Art Licensing and Think Tank Emporium to bring his new property BrokenHeart Pets to the page and the screen.
Bulls Licensing, worldwide agent for the Moomins heritage brand, has appointed The Agency to represent the property in France and Benelux.
Casino gaming company IGT is planning to bring the Japanese-inspired lifestyle brand Tokidoki to slot machines.
Good Sign has tapped Original Retro Brand for a range of apparel featuring the design brand.
Sanrio is kicking off a year of festivities to celebrate the 40th anniversary of pop icon Hello Kitty.
The Smiley Company has signed a new deal with Bic that will see disposable Bic lighters adorned with different Smiley face images and slogans.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.