PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Stationery company Santoro is seeking licensing opportunities for its newest design brand, Kori Kumi.
Iron Gut Publishing, which recently released a line of limited edition collectible artwork for the iconic French teething toy, Sophie la girafe, has expanded the line's distribution.
Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.
Digital Giving's charity app "T-Shirt Booth" welcomes a new addition–the hit mobile game "Plants vs. Zombies," in a deal brokered by Bulldog Licensing.
Carte Blanche has unveiled a new range of Moshi Monsters 3D cards that bring to live the digital characters with new 3D technology.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
DHX Media has appointed Character Options as the global master toy partner for the new version of the TV series “Teletubbies.”
Watercolor painter Shell Rummel has added two new collections to her bath range with Bacova and her bedding range from Ivy Hill Home.
Trunk Archive has negotiated a series of new partnerships for its photography across Europe in the home décor, apparel and paper categories.
MHS Licensing has launched the branded designs of artist Stephanie Ryan into a series of new categories.
Enesco Gift has signed on to feature the work of artist and writer Suzy Toronto, creator of Wonderful Wacky Women, on a new gifting line.
Color experts Pantone will showcase their new menswear collection this week at MAGIC.
Gruppo Cartorama is the latest licensee to join the growing roster of partners for Takkoda’s Pets Rock brand.
Pink Chillies has joined forces with Fashion U.K. to create a range of clothing and apparel for the elephant-based character brand.
Canadian lifestyle brand Roots has re-teamed with writer and visual artist Douglas Coupland for a capsule collection.
Joy Tashjian Marketing Group has been appointed as the licensing agent for Over Active Imagination’s Enchantails brand.
SmileyWorld has signed three new apparel partners for its smiley face image.
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