PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
Withit Licensing will release two new stationery lines for the brands DoodleBoos and Glamour Puss in Russia.
Smiley has made two new executive appointments–David Fox as head of design and Salvatore Zingrillo as global brand director of fashion.
Bandai Namco Games America has launched the “Pac-Man Friends” app, an original arcade-style action-puzzler.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Both Marvel and Funko offered a sneak peek at the upcoming dancing Groot from Guardians of the Galaxy this weekend via social media.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
The American animal photography brand Wild-Side launched its latest collection– Little Stars–at Brand Licensing Europe this week.
HAP Consulting has brokered a new deal to bring the art of Camilla Meijer to a collection of wedding stationery.
The comedic art brand Aunty Acid has launched a worldwide licensing program that now includes greeting cards, mugs, gifts, stationery, calendars and books.
Two designs from the Rinekwall Vision Collection have been procured by the National Design Museum in New York City.
The humor brand Bodacious Broads will soon appear on a greetings line from Design Design.
Lawless Entertainment is teaming with Zapexa to create digital emoticons featuring the Little Suzy’s Zoo brand.
Mark Feldstein & Associates is planning a line of Wacky Waker Alarm Clocks featuring Avanti Press’ humor brand.
The new art property Hank & Sylvie from New York City artist Lou Patrou is making its Licensing Expo debut this year.
Golf lifestyle apparel company Loudmouth Golf is working with iZone Group to create a line of performance sunglasses.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.