PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Withit Licensing will release two new stationery lines for the brands DoodleBoos and Glamour Puss in Russia.
Smiley has made two new executive appointments–David Fox as head of design and Salvatore Zingrillo as global brand director of fashion.
Bandai Namco Games America has launched the “Pac-Man Friends” app, an original arcade-style action-puzzler.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Both Marvel and Funko offered a sneak peek at the upcoming dancing Groot from Guardians of the Galaxy this weekend via social media.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Ford Motor Company will celebrate the iconic Ford Mustang with the debut of Mustang Unleashed, a limited- edition line of one-of-a-kind shirts.
Artist Debra Valencia has teamed up with Landy International for a new collection of branded bath and beauty products.
Entertainment One’s purchase of Art Impressions in June was much more than just a brand acquisition–it was a strategic move designed to expand both companies’ reach into new regions, genres and categories.
In Small Packages is planning a new line of necklaces featuring the artwork of Jennie Cooley.
Lawless Entertainment is bringing the art brand Suzy’s Zoo to television in a new partnership with Trixter Canada.
JELC has tapped Evans Lichfield to create a range of cushions illustrated with images from the Bamforth Vintage collection.
Social expressions designer Kathy Davis has added a series of new licensing partners in the homewares category.
Enesco has signed on to create a gifting range for Lori Lichtman-Sander and Patti Ray’s Mamasana brand.
Oju Africa has launched the world’s first collection of Afro Emoticons.
Bulldog Licensing has added Black Mint Licensing as a sub-agent for It’s a Wild Life in Australia and New Zealand.
Claire’s has signed an international deal with pet photographer Myrna Huijing for jewelry and accessories under the Studio Pets by Myrna brand.
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