PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Southern California-based lifestyle brand Old Guys Rule has expanded its line with three new licensees for wine, signs and drinkware.
Apparel company Loudmouth, known for its bold, bright patterns, has signed a new licensing deal with electronics accessories specialist, iHip.
Stationery company Santoro is seeking licensing opportunities for its newest design brand, Kori Kumi.
Iron Gut Publishing, which recently released a line of limited edition collectible artwork for the iconic French teething toy, Sophie la girafe, has expanded the line's distribution.
Sales of Hallmark's Itty Bittys plush line featuring a range of licensed characters have increased 600 percent from 2013.
Digital Giving's charity app "T-Shirt Booth" welcomes a new addition–the hit mobile game "Plants vs. Zombies," in a deal brokered by Bulldog Licensing.
Carte Blanche has unveiled a new range of Moshi Monsters 3D cards that bring to live the digital characters with new 3D technology.
Peavey Electronics has added a line musical instruments and accessories featuring Marvel’s Guardians of the Galaxy to their repertoire.
DC Thomson Consumer Products and shoe brand Dr. Martens are extending their partnership with the launch of a fall/winter limited edition The Beano footwear collection.
DHX Media has appointed Character Options as the global master toy partner for the new version of the TV series “Teletubbies.”
The digital tween brand Punky Princess is headed to BLE in London this year with an eye toward expansion.
Mr Trafalgar has won this year’s Brand Licensing Europe License This! competition for new creative contests.
The Mary Blair Estate has appointed Firefly Brand Management to bring the art of Disney artist Mary Blair to licensing.
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
Daredevil Development, Over the Moon Design JELC, thave launched the first-ever My Cat Pip game app.
Crayola has teamed with game publisher Legacy Games to develop a series of apps designed to engage children in the creative process.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
DRi Licensing has signed on to represent U.K. artist Doug Hyde.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
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