PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Brentwood Licensing has added Fun Apparel as the newest licensee for the Peace Frogs brand to create a line of boxers and loungewear.
MGL Licensing has signed on the represent art brand GAL Designs.
JELC was appointed to expand and manage an international licensing program for the U.K.-based greeting card and gift line The Wisdom of Kids.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
JELC was appointed to represent the National Gallery Company to expand and develop an international licensing program featuring the museum’s collection of paintings.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
Artist Debra Valencia has teamed up with Landy International for a new collection of branded bath and beauty products.
Entertainment One’s purchase of Art Impressions in June was much more than just a brand acquisition–it was a strategic move designed to expand both companies’ reach into new regions, genres and categories.
In Small Packages is planning a new line of necklaces featuring the artwork of Jennie Cooley.
Lawless Entertainment is bringing the art brand Suzy’s Zoo to television in a new partnership with Trixter Canada.
JELC has tapped Evans Lichfield to create a range of cushions illustrated with images from the Bamforth Vintage collection.
Social expressions designer Kathy Davis has added a series of new licensing partners in the homewares category.
Enesco has signed on to create a gifting range for Lori Lichtman-Sander and Patti Ray’s Mamasana brand.
Oju Africa has launched the world’s first collection of Afro Emoticons.
Bulldog Licensing has added Black Mint Licensing as a sub-agent for It’s a Wild Life in Australia and New Zealand.
Claire’s has signed an international deal with pet photographer Myrna Huijing for jewelry and accessories under the Studio Pets by Myrna brand.
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