PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Santoro's Gorjuss design property has added a swath of new licensees around the world.
Withit Licensing will release two new stationery lines for the brands DoodleBoos and Glamour Puss in Russia.
Smiley has made two new executive appointments–David Fox as head of design and Salvatore Zingrillo as global brand director of fashion.
Bandai Namco Games America has launched the “Pac-Man Friends” app, an original arcade-style action-puzzler.
Citizen Watch Company of America, Inc. debuted a new limited-edition watch with its Brand Ambassador, two-time grand slam tennis champion Victoria Azarenka.
Both Marvel and Funko offered a sneak peek at the upcoming dancing Groot from Guardians of the Galaxy this weekend via social media.
Haven Licensing will now represent Artestar and manage the licensing of its art, design and pop culture brands in Australia and New Zealand.
Produce for Kids and its third annual Healthy Families, Helping Kids campaign announce a new partnership with the classic book The Very Hungry Caterpillar.
Ralph Lauren Corp. is unveiling the high-performance Polo Tech shirt on opening day of the U.S. Open.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
Santoro has added to the roster for its art brand Gorjuss with the continuation of its apparel partnership with Benetton.
The digital tween brand Punky Princess is headed to BLE in London this year with an eye toward expansion.
Mr Trafalgar has won this year’s Brand Licensing Europe License This! competition for new creative contests.
The Mary Blair Estate has appointed Firefly Brand Management to bring the art of Disney artist Mary Blair to licensing.
Creative studio Avanti Press is readying the launch of a full consumer product program timed for release this spring.
Daredevil Development, Over the Moon Design JELC, thave launched the first-ever My Cat Pip game app.
Crayola has teamed with game publisher Legacy Games to develop a series of apps designed to engage children in the creative process.
Lifestyle brand Old Guys Rule has teamed up with Tervis for a line of insulated drinkware.
SmileyWorld has signed two new deals that will bring the brand to prepaid debit cards and the latest installment of Ubisoft’s “Just Dance” video game franchise.
DRi Licensing has signed on to represent U.K. artist Doug Hyde.
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