PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Candle company PartyLite had unveiled its new designer collection from celebrity stylist Jonathan Adler.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
Santoro has signed two new licensees for Mirabelle, and added to a line of agendas for the art brand.
The surface pattern design brand Dari Design Studio is launching into licensing with plans to exhibit at next year’s Licensing Expo.
The Paper Island character Dinosaurus has joined the list of top brands taking part in Digital Giving’s new charity app “T-Shirt Booth.”
Following her participation in Licensing Expo in June, artist Kelly Hollins’ art brand Kelli Roo has been signed by an agent.
King Features has renewed it agreement with Iron Gut Publishing for limited edition collectible artwork featuring Betty Boop in the U.K.
Ashley Wilde is planning a new bed linens line based on the organic patterns of Swedish designer Lotta Jansdotter.
Costco is bringing a new category of products to its members–fine art.
Emmy award-winning artist Joe Murray has signed a greeting card deal with Leanin' Tree
Licensing agency The Brand Liaison has launched a new art licensing division in collaboration with Creatif Licensing.
New Taiwanese contemporary art brand GP Deva is making its move into the world of licensing this week at Licensing Expo.
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