PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Brentwood Licensing has added Fun Apparel as the newest licensee for the Peace Frogs brand to create a line of boxers and loungewear.
MGL Licensing has signed on the represent art brand GAL Designs.
JELC was appointed to expand and manage an international licensing program for the U.K.-based greeting card and gift line The Wisdom of Kids.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
Licensing agency The Wildflower Group has expanded the licensing program for the Rock and Roll Hall of Fame and Museum with three new licensees.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
Gaming company Zynga announced multi-year sports licensing partnerships in football and golf under its new franchise brand Zynga Sports 365.
JELC was appointed to represent the National Gallery Company to expand and develop an international licensing program featuring the museum’s collection of paintings.
Rubie’s Costume Company has partnered with Nickelodeon to create officially-licensed costumes, masks and accessories based on the film Teenage Mutant Ninja Turtles for Halloween.
JELC is continuing to expand the licensing program for the art brand My Cat Pip, with plans for new books and categories.
CPLG is launching the Michelangelo Collection based on the famous artist’s private works. The art has survived the test of time and will now be a re-imagined brand for today’s marketplace.
Homeware and gifting brand Nambé has crafted a new licensing partnership with help from its recently appointed agency, Perpetual Licensing.
Felicity Wishes has teamed up with the U.K. children’s charity Dreams Come True to help kids across England get access to palliative care.
House of Smiley and Li & Fung have debuted the new Happy Sports collection, which includes items from a variety of licensees featuring iconic smiley face imagery.
The Victoria and Albert Museum has teamed up with Graham & Brown to create a range of wallpapers based on designs in the museum’s archive.
Bulldog Licensing has kick started the licensing program for the new design property It’s a Wild Life with the addition of two new licensees.
Artists and creatives from around the world will come together June 17-19 to display the next big thing in art-related IP at Licensing Expo 2014.
Starbucks has unveiled its fifth designer mug collaboration featuring two limited edition ceramic mugs created by Band of Outsiders.
SmileyWorld has partnered with U.K novelty and toy company Bluw for a line of gifts and fashion accessories.
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