PepsiCo’s Mtn Dew, with help from The Joester Loria Group, has become an iconic brand for cutting edge youth culture.
The finalists for the Best Licensed Property categories have been announced for The Licensing Awards 2014, to be held on September 16 in London.
Candle company PartyLite had unveiled its new designer collection from celebrity stylist Jonathan Adler.
SmileyWorld has partnered with fashion handbags licensee Guangzhou Qiankun to release a new collection of handbags and accessories in China later this year.
Warner Bros. Consumer Products is partnering with Pottery Barn and other licensees with DC Comics-inspired school supplies.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Parigi Group has signed a multi-year license agreement with luxury sport car manufacturer Ferrari, to create a collection of children's lifestyle apparel.
Lawless Entertainment and Dina Asia Pacific Company have struck a deal with Suzy’s Zoo, children’s illustrations from artist Suzy Spafford, and Teammate Hong Kong.
SmileyWorld has launched a new kids’ fashion line for Fall 2014, marking the brand’s first major release into the Chinese children’s apparel market.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
British art and greeting brand Impossimals has teamed up to develop an animated preschool series.
MovieStarPlanet has signed its first global licensing deal with Omega Sky for a range of wall murals in a deal brokered by Beanstalk.
The American animal photography brand Wild-Side launched its latest collection– Little Stars–at Brand Licensing Europe this week.
HAP Consulting has brokered a new deal to bring the art of Camilla Meijer to a collection of wedding stationery.
The comedic art brand Aunty Acid has launched a worldwide licensing program that now includes greeting cards, mugs, gifts, stationery, calendars and books.
Two designs from the Rinekwall Vision Collection have been procured by the National Design Museum in New York City.
The humor brand Bodacious Broads will soon appear on a greetings line from Design Design.
Lawless Entertainment is teaming with Zapexa to create digital emoticons featuring the Little Suzy’s Zoo brand.
Mark Feldstein & Associates is planning a line of Wacky Waker Alarm Clocks featuring Avanti Press’ humor brand.
The new art property Hank & Sylvie from New York City artist Lou Patrou is making its Licensing Expo debut this year.
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