How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
Multiplatinum singer Fergie has released a new addition to her Outspoken fragrance line with Avon.
Eos lip balms have inspired a collection of Keds sneakers in a new limited edition line available exclusively at Shoe Carnival.
Interparfums S.A., the Paris-based subsidiary of Inter Parfums, Inc., has acquired the Rochas cosmetics and fashion brand from Procter & Gamble.
Paris Hilton is celebrating the 10th anniversary of her fragrance line with licensee Parlux by launching a new anniversary scent.
To celebrate the 10th anniversary of his Instinct fragrance, David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.
Disney Consumer Products has collaborated with cosmetics brand E.l.f. and eyelash brand Ardell to launch a limited edition beauty line inspired by Frozen's Elsa.
Men's fragrance brand Axe has teamed up with professional skateboarder Paul Rodriguez (P-Rod) to give the Axe Kilo line a new look.
MAC Cosmetics and Twentieth Century Fox Consumer Products will debut the new The Simpsons limited-edition makeup line at San Diego Comic-Con.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Platinum-selling singer and actor Ariana Grande has partnered with Luxe Brands to launch her first-ever fragrance.
Rapper Flo Rida and his company Flo Fit Holdings have partnered with Digital Shelf Space to enter the health and fitness category.
Hair care company Drybar has appointed licensing consultants Brand Central to expand the blowout-only salon brand across the U.S.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Spanish design brand Dream Big has signed three new in Europe and Mexico.
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