How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
kathy ireland Worldwide has signed a new deal for home cleaning products and is planning a re-launch of the co-branded line of NuGene cosmetics.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
Unilever has partnered with Naterra International to develop a beauty line based on the Unilever's salon haircare brand TIGI.
Energizer Holdings is planning to separate its household products and personal care divisions into two independent, publicly traded companies.
Fam Brands is teaming up with Montreal-based hosiery company Cameo to develop socks for the Bally Total Fitness Brand.
Firefly Brand Management has added California-based art studio Drizzle Studios as the newest licensee for bubble bath brand Mr. Bubble.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Platinum-selling singer and actor Ariana Grande has partnered with Luxe Brands to launch her first-ever fragrance.
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