CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Hairstylist Jose Eber has tapped All-American Licensing to serve as his exclusive licensing agent.
Rimmel London will partner with 12 of the U.K.’s biggest beauty influencers to highlight some of the “coolest” U.K. cities as part of its new campaign, titled Rimmel Road Trip.
Target is set to exclusively launch celebrity hairstylist and The Beauty Department co-founder Kristin Ess’ first haircare line this week.
L'Oréal has acquired the skincare brands CeraVe, AcneFree and Ambi from Valeant for a cash purchase price of $1.3 billion.
Beauty magazine Allure has partnered with Case-Mate to launch co-branded selfie cases.
Beauty brand Clinique and Crayola have teamed up to create a limited edition collection of co-branded lip color balms.
Beauty brand Revlon has tapped singer Gwen Stefani to serve as its new global brand ambassador.
Knockout Licensing has signed the first licensing partners–Taste Beauty and Goffa International–for the Rita’s Italian Ice brand.
Edgewell Personal Care has partnered with Hotel Emporium for a line of Hawaiian Tropic-branded personal care products for hotel guestrooms.
Partners Tom Crowley, Alex Fogelson and Sabrina Vertucci have launched their new company, Taste Beauty, in the licensed cosmetics space.
Milady, a part of Cengage Learning, has appointed LMCA to build a comprehensive licensing program and serve as its exclusive global licensing agent.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the Short & Sassy shampoo and conditioner brand in the U.S.
DreamWorks Animation has tapped U.K. children’s haircare brand Vosene Kids to feature characters from its upcoming movie, Trolls, on the brand’s products.
To celebrate 10 years of Sephora shop-in-shops at J.C. Penney, the makeup retailer is planning to open 60 new locations, including a new flagship, within J.C. Penney locations across the U.S.
Santoro London has partnered with new licensees Suncrest Trading and Dr Farnos and has tapped licensees Undercolors of Benetton and Joumma Bags for new products.
Warner Bros. Consumer Products, in partnership with DC Entertainment, has partnered with retailer Walgreens for an exclusive collection of cosmetics and accessories featuring Wonder Woman.
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