CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Birchbox, a beauty and grooming retailer, has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand, to curate its March box.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Hairstylist Jose Eber has tapped All-American Licensing to serve as his exclusive licensing agent.
Rimmel London will partner with 12 of the U.K.’s biggest beauty influencers to highlight some of the “coolest” U.K. cities as part of its new campaign, titled Rimmel Road Trip.
Target is set to exclusively launch celebrity hairstylist and The Beauty Department co-founder Kristin Ess’ first haircare line this week.
L'Oréal has acquired the skincare brands CeraVe, AcneFree and Ambi from Valeant for a cash purchase price of $1.3 billion.
Beauty magazine Allure has partnered with Case-Mate to launch co-branded selfie cases.
Beauty brand Clinique and Crayola have teamed up to create a limited edition collection of co-branded lip color balms.
Beauty brand Revlon has tapped singer Gwen Stefani to serve as its new global brand ambassador.
Knockout Licensing has signed the first licensing partners–Taste Beauty and Goffa International–for the Rita’s Italian Ice brand.
Beauty retailer Sally Beauty will expand its partnership with Hair2Wear by expanding its current Hair2Wear Christie Brinkley collection offerings.
Target has tapped Beautycounter for a limited edition collection of beauty and skincare products.
Nickelodeon and Viacom Consumer Products have signed 23 U.K. partners for the Nick Jr. preschool series “Shimmer and Shine.”
Goop, a weekly lifestyle publication and e-commerce site from actress Gwyneth Paltrow, has partnered with Juice Beauty to launch its first branded skincare line–Goop by Juice Beauty.
The John Frieda Beach Blonde hair care team has partnered with Billabong to launch a new hair kit and a number of bi-coastal events.
Edgewell Personal Care, owners of the Edge Shave Gel brand, have secured licensing agency Brandgenuity to launch its licensing program.
King Features and fashion and design label Jean Paul Gaultier are partnering to launch two new Eaux Fraîches fragrance designs that feature characters Popeye and Betty Boop.
Elizabeth Arden, a global beauty products company, has agreed to acquire the global license and certain related assets for the Christina Aguilera fragrance business from Procter & Gamble International.
Sanrio has teamed with California-based cosmetics company ColourPop for a new collaboration–ColourPop x Hello Kitty.
Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics, has partnered with London-based restaurant Balthazar for a beauty-inspired afternoon tea and limited edition lip color.
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