A guide to some of the most notable and respected companies in the consumer products business.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Connected fitness company Fitbit announced plans to expand its collaboration with fashion designer Tory Burch, as well as new partnerships with Kellogg's and Microsoft.
Sakar International has launched its a new collection of fitness tracking devices featuring FAM Brands' Bally Total Fitness brand at CES.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
Designer Debra Valencia and Landy International have renewed their license for Debra Valencia bath and body products.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.