Licensed fashion is exploding, from entertainment property collaborations with well-known designers and high-end retailers to brands entertaining new categories to even more celebrity ranges.
To celebrate 10 years of Sephora shop-in-shops at J.C. Penney, the makeup retailer is planning to open 60 new locations, including a new flagship, within J.C. Penney locations across the U.S.
Retrobrands USA has appointed RJM Licensing, in partnership with Arabella Enterprises, to help re-launch the Short & Sassy shampoo and conditioner brand in the U.S.
Partners Tom Crowley, Alex Fogelson and Sabrina Vertucci have launched their new company, Taste Beauty, in the licensed cosmetics space.
Disney Consumer Products has partnered with beauty retailer Sephora to launch a limited edition assortment of cosmetics and accessories featuring Minnie Mouse.
CBS Consumer Products has teamed with MAC for a new makeup collection inspired by “Star Trek.”
Supermodel Kim Alexis has partnered with Fortune Wigs and Royal Items for a range of hair products and accessories, in deals brokered by licensing agent All American Licensing.
SmileyWorld has partnered with Italian licensee Admiranda for a new line of beauty products.
Kenneth Cole has partnered with Parlux to launch a new fragrance, Mankind Hero.
Authentic Brands Group has tapped American Crew, a part of Revlon Professional Brands, for a line of limited edition men’s grooming products featuring the King of Rock and Roll, Elvis Presley.
Bobbi Brown, founder and chief creative officer, Bobbi Brown Cosmetics, has partnered with London-based restaurant Balthazar for a beauty-inspired afternoon tea and limited edition lip color.
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
Brush Buddies has created a range character-based toothbrushes and oral care products for kids featuring Moose Toys collectible, grocery-themed brand Shopkins.
WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."
“Gwen’s colorful, fashion-forward and fun aesthetic makes her the perfect collaborator to bring this unique Harajuku Lovers collection to fashionista pet lovers in our stores, grooming salons and online.”
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Best Accessory Group is planning a line of bath and body products featuring the Debra Valencia art brand, in a deal brokered by The Brand Liaison.
MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.
The TV series and pop culture mainstay “Doctor Who” has made another timely appointment with Hot Topic this holiday season for exclusive apparel.
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