How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Marc Jacobs Beauty has launched a new e-commerce website designed to offer an immersive experience into the brand.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
Designer Debra Valencia and Landy International have renewed their license for Debra Valencia bath and body products.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
British TV personality Samantha Faiers, of ITV’s “The Only Way is Essex,” has released her first fragrance, La Bella, from licensee Per-Scent.
Clothing line Her Universe, along with retailer Hot Topic and media company Nerdist Industries, will hold their debut fashion show at Comic-Con Thursday.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
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