How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Fragrance brand Axe is teaming up with 20th Century Fox's X-Men: Days of Future Past for a range of limited edition gift sets.
Forsythe Cosmetic Group and its subsidiary Forsythe Licensing are planning a line of collegiate nail polish and nail art with Miss Fanatic.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Marc Jacobs Beauty has launched a new e-commerce website designed to offer an immersive experience into the brand.
To celebrate Comic-Con, Fandango surveyed more than a thousand moviegoers to find out what the most anticipated movies at this year’s convention.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
Designer Debra Valencia and Landy International have renewed their license for Debra Valencia bath and body products.
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