Vince Camuto has built a fashion empire through his creative inspiration, love of people and focus on licensing.
Chi will launch a new range of Miss Universe-branded hairstyling products exclusively at Ulta stores in the U.S. April 22.
Cheetos brand spokes-cheetah Chester Cheetah is entering the fragrance category with a new limited edition scent–Cheeteau.
Perfetti Van Melle and Aspire Brands are bringing together their brands Chupa Chups and Lip Smacker for a range of beauty products.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.
Church & Dwight is adding to its line of Arm & Hammer-branded oral care products with the new Truly Radiant line.
Menswear brand Robert Graham has partnered with Batallure Beauty for a line of branded fragrances and personal care products.
Japanese fashion company Comme des Garçons is planning a fragrance with singer-songwriter Pharrell Williams.
Oral-B has launched an interactive oral care app for kids in collaboration with Disney and Marvel that is powered by DreamPlay.
Parham Santana has signed a new deal to bring the glamour of Turner Classic Movies to a line of men’s grooming products.
Fashion brand Alexander McQueen has appointed the Procter & Gamble Company’s P&G Prestige to extend its brand into fragrances.
The Band-Aid brand will add Nickelodeon's Teenage Mutant Ninja Turtles to its “Magic Vision” app this fall.
American Greetings Properties has debuted a new line of Strawberry Shortcake makeup for girls in Brazil.
Best Buy Canada has launched a new online lifestyle brand–VIVA from Best Buy.
Sanrio and the body care line Earth Therapeutics have teamed up for a new Hello Kitty spa collection.
L'Oreal USA has teamed up with the Internet TV service Roku to launch a new app called “OnBeauty” for connected TV devices.
Luxury lingerie brand Agent Provocateur has tapped Inter Parfums to create perfumes and related products.
Warner Bros. Consumer Products has inked a new deal with Corsair Toiletries for a range of Batman and Superman toiletries.
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