How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
British TV presenter and author Kate Humble has launched a new eco-friendly bath and beauty brand, Humble, with the help of licensing agent Brands with Influence.
Best Accessory Group is planning a line of bath and body products featuring the Debra Valencia art brand, in a deal brokered by The Brand Liaison.
Brush Buddies has created a range character-based toothbrushes and oral care products for kids featuring Moose Toys collectible, grocery-themed brand Shopkins.
Elie Dekel exits Saban, P&G offloads 43 beauty brands, a new No. 1 Toy License in U.K. and other top news from the week of July 6.
The Procter & Gamble Company has sold 43 of its beauty brands, including Max Factor, Covergirl and a host of top licensed fragrances, to Coty for $12.5 billion.
United Airlines will feature Cowshed Spa, the spa and lifestyle brand of London-based Soho House & Co., in new amenities onboard its flights.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
The National Gallery company will work with Amber House to create a line of hand creams, hand washes and lip balms.
In a mega-deal that brings together two prominent billion-dollar licensors, Sequential Brands has acquired Martha Stewart Living Omnimedia.
Hot Topic and Twentieth Century Fox Consumer Products unveiled a limited-edition collection of fashion apparel inspired by the film The Book Of Life.
JoAnn Smith has signed the first licensing deal for her art brand Alpha-Buddies with John Paul Mitchell Systems Hair Care.
Actress Eva Mendes, in partnership with Maesa, will launch the new color cosmetics brand Circa exclusively at Walgreens later this month.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Corus Entertainment’s Nelvana has added five new softline licensees to its growing roster of “Little Charmers” partners.
The Kardashian sisters are entering a whole new arena–hair care–in a new partnership with Farouk Systems.
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
Unilever has partnered with Naterra International to develop a beauty line based on the Unilever's salon haircare brand TIGI.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
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