How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Disney is teaming up with Change4Life in the U.K. for a campaign to encourage children to meet the minimum 60 minutes of exercise they need each day.
RJM Licensing has been appointed by RetroBrands USA to represent the Tegrin dandruff shampoo brand.
Textiles company Dreamtex has created a line of bedding inspired by Paddington Bear to coincide with the feature film, which hits theaters Nov. 28.
Macy’s has acquired the beauty products and spa services retailer Bluemercury for $210 million in cash.
Tommy Bahama has teamed with Coola Suncare to develop a line of suncare products that will hit retail this spring.
Sports and fitness brand Everlast Worldwide has teamed with lifestyle company Cellutions to expand its product offering to a include sports performance drink.
Pop star Katy Perry has released her fourth fragrance in partnership with Coty Perfumes–Killer Queen’s Royal Revolution
by Katy Perry.
Dental industry manufacturer Young Dental has acquired the Oral B brand name for use on select professional oral care products.
Time Inc.'s Marie Claire magazine has teamed up with Speciality Stores (a subsidiary of the Ocado Group) to develop a beauty retail business in the U.K.
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