How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
The National Gallery company will work with Amber House to create a line of hand creams, hand washes and lip balms.
In a mega-deal that brings together two prominent billion-dollar licensors, Sequential Brands has acquired Martha Stewart Living Omnimedia.
Allsop has announced the availability of their new line of Gaiam KhēlaSport fitness tech accessories.
Nickelodeon and tween specialty retailer Justice are planning an all-new product line inspired by the network’s live-action comedy, “Bella and the Bulldogs.”
Fashion label Proenza Schouler has partnered with L'Oreal for the development of a fragrance line.
Entertainment One is building its key brands over the long term into evergreen properties.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Paris Hilton is celebrating the 10th anniversary of her fragrance line with licensee Parlux by launching a new anniversary scent.
From her very first video in 2009, this social media phenom has established a mega fan base to become one of the most popular YouTube stars, and she has only begun to scratch the surface.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Eos lip balms have inspired a collection of Keds sneakers in a new limited edition line available exclusively at Shoe Carnival.
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