As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Artist Debra Valencia's new 2015 holiday collection of bath and beauty products is now available at Walmart and Rite Aid in the U.S.
Laura Ashley has partnered with Upper Canada Soap to manufacture a premium collection of wellness products for the U.S. and Canada.
The Licensing Shop has added four new licensees to the Cottage Life licensed merchandise program including a range of home and personal care products
Edgewell Personal Care has partnered with the Fred David International Group to develop a fashion line for its sun care brand Hawaiian Tropic.
Playboy has announced two new product programs for a new fragrance and a fashion apparel line worldwide.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Accessories brand Kipling North America (a division of VF Sportswear) is planning a new co-branded collection featuring interior designer and TV personality David Bromstad.
J. C. Penney has promoted John Tighe to executive vice president, chief merchant effective Oct. 1. He will report to chief executive officer Marvin Ellison.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Paris Hilton is celebrating the 10th anniversary of her fragrance line with licensee Parlux by launching a new anniversary scent.
From her very first video in 2009, this social media phenom has established a mega fan base to become one of the most popular YouTube stars, and she has only begun to scratch the surface.
Allsop has announced the availability of their new line of Gaiam KhēlaSport fitness tech accessories.
Band-Aid Brand will feature character designs and scenes from Star Wars on its newest line of adhesive bandages.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Eos lip balms have inspired a collection of Keds sneakers in a new limited edition line available exclusively at Shoe Carnival.
Beauty retailer Sephora and eyewear licensee Luxottica are both bringing their wares to China via the e-commerce company JD.com.
In a mega-deal that brings together two prominent billion-dollar licensors, Sequential Brands has acquired Martha Stewart Living Omnimedia.
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