How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
The Trump Organization has launched a new fragrance collection for men exclusively at Macy's in the U.S., in partnership with licensee Parlux Fragrances.
Energizer Personal Care has signed four new licensees to bring the Hawaiian Tropic sun care brand to swimwear, footwear, cosmetics and beach accessories.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Paris Hilton is celebrating the 10th anniversary of her fragrance line with licensee Parlux by launching a new anniversary scent.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Eos lip balms have inspired a collection of Keds sneakers in a new limited edition line available exclusively at Shoe Carnival.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.