As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Accessories brand Kipling North America (a division of VF Sportswear) is planning a new co-branded collection featuring interior designer and TV personality David Bromstad.
J. C. Penney has promoted John Tighe to executive vice president, chief merchant effective Oct. 1. He will report to chief executive officer Marvin Ellison.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.
WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Perfumery Xyrena is working with Kentucky basketball player Dalton Maldonado for a signature fragrance from an openly gay athlete.
Abercrombie & Fitch has secured a seven-year licensing deal for perfume with Inter Parfums.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Health club chain 24 Hour Fitness has teamed up with YouTube fitness star Cassey Ho to bring her Pop Pilates workout to its clubs across the U.S. this spring.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
Designer Debra Valencia and Landy International have renewed their license for Debra Valencia bath and body products.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
Procter & Gamble is reportedly looking to sell off portions of its struggling beauty business.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
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