CEO Doug Wood examines the strategy and value of licensing that have helped drive the growth and expansion of this popular lifestyle brand.
Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation of fans.
Hairstylist Jose Eber has tapped All-American Licensing to serve as his exclusive licensing agent.
Rimmel London will partner with 12 of the U.K.’s biggest beauty influencers to highlight some of the “coolest” U.K. cities as part of its new campaign, titled Rimmel Road Trip.
Target is set to exclusively launch celebrity hairstylist and The Beauty Department co-founder Kristin Ess’ first haircare line this week.
L'Oréal has acquired the skincare brands CeraVe, AcneFree and Ambi from Valeant for a cash purchase price of $1.3 billion.
Beauty magazine Allure has partnered with Case-Mate to launch co-branded selfie cases.
Beauty brand Clinique and Crayola have teamed up to create a limited edition collection of co-branded lip color balms.
Beauty brand Revlon has tapped singer Gwen Stefani to serve as its new global brand ambassador.
Knockout Licensing has signed the first licensing partners–Taste Beauty and Goffa International–for the Rita’s Italian Ice brand.
Edgewell Personal Care has partnered with Hotel Emporium for a line of Hawaiian Tropic-branded personal care products for hotel guestrooms.
Supermodel Kim Alexis has partnered with Fortune Wigs and Royal Items for a range of hair products and accessories, in deals brokered by licensing agent All American Licensing.
Hustler has partnered with Wonder Beauty to launch its first-ever range of licensed fragrances.
CBS Consumer Products has teamed with MAC for a new makeup collection inspired by “Star Trek.”
L’Oreal USA has partnered with Snaps to launch “Beaumoji,” a new emoji keyboard designed to enhance and animate conversations around the world of beauty.
Disney Consumer Products has partnered with beauty retailer Sephora to launch a limited edition assortment of cosmetics and accessories featuring Minnie Mouse.
Sanrio has tapped Tangle Teezer to feature Hello Kitty on a range of compact stylers.
Partners Tom Crowley, Alex Fogelson and Sabrina Vertucci have launched their new company, Taste Beauty, in the licensed cosmetics space.
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