As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Accessories brand Kipling North America (a division of VF Sportswear) is planning a new co-branded collection featuring interior designer and TV personality David Bromstad.
J. C. Penney has promoted John Tighe to executive vice president, chief merchant effective Oct. 1. He will report to chief executive officer Marvin Ellison.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.
WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Perfumery Xyrena is working with Kentucky basketball player Dalton Maldonado for a signature fragrance from an openly gay athlete.
JoAnn Smith has signed the first licensing deal for her art brand Alpha-Buddies with John Paul Mitchell Systems Hair Care.
Unilever has partnered with Naterra International to develop a beauty line based on the Unilever's salon haircare brand TIGI.
Jazzercise is putting legwarmers and leotards firmly in the past with a new re-branding effort led by brand and retail consultancy CBX.
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
Brush Buddies has created a range character-based toothbrushes and oral care products for kids featuring Moose Toys collectible, grocery-themed brand Shopkins.
Cosmetics brand Kiehl's has teamed with the Norman Rockwell Foundation for a holiday partnership featuring Rockwell's iconic depictions of American life.
Platinum-selling singer and actor Ariana Grande has partnered with Luxe Brands to launch her first-ever fragrance.
BBC Worldwide Australia & New Zealand has partnered with BabyLove to launch a range of "Charlie and Lola"-branded training pants.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.