From the Simpsons to Sons of Anarchy, Twentieth Century Fox Consumer Products has proven it has the savvy instincts needed to develop a broad array of licensed apparel programs.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Redan Alchemy has struck a deal with LF Beauty in the U.K. to design and produce toiletries for the iconic TV series “The Sooty Show.”
“America’s Next Top Model" host and former supermodel Tyra Banks has launched her debut makeup line, Tyra Beauty.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
An exclusive look at the past, present and future of this iconic brand that has become one of the world’s most recognizable and beloved characters.
Universal Partnerships & Licensing and Garmin International have teamed up to release The Biggest Loser-branded fitness devices.
Pharrell Williams and avant-garde fashion house Comme des Garcons have launched a wood-based fragrance for girls and boys called GIRL, available exclusively at Sephora.
Australian skin care line Cancer Council Sunscreens has unveiled its Peppa Pig Kids SPF 50+ sunscreens.
Energizer Personal Care has partnered with Morgan Home Fashions to produce Hawaiian Tropic and Banana Boat branded beach accessories.
The Aird Group’s Japanese-inspired lifestyle brand Kimmidoll is ringing in the New Year with a trio of licensees for toys, health and beauty and apparel.
Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Celebrity and entertainment licensing agency Rights Management International is launching a new lifestyle brand for British reality TV star Sam Faiers.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
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