How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
British TV presenter and author Kate Humble has launched a new eco-friendly bath and beauty brand, Humble, with the help of licensing agent Brands with Influence.
Best Accessory Group is planning a line of bath and body products featuring the Debra Valencia art brand, in a deal brokered by The Brand Liaison.
Brush Buddies has created a range character-based toothbrushes and oral care products for kids featuring Moose Toys collectible, grocery-themed brand Shopkins.
Elie Dekel exits Saban, P&G offloads 43 beauty brands, a new No. 1 Toy License in U.K. and other top news from the week of July 6.
The Procter & Gamble Company has sold 43 of its beauty brands, including Max Factor, Covergirl and a host of top licensed fragrances, to Coty for $12.5 billion.
United Airlines will feature Cowshed Spa, the spa and lifestyle brand of London-based Soho House & Co., in new amenities onboard its flights.
My Gym Children’s Fitness Center is launching a new promotion for Abena North America's Bambo Nature eco-friendly diapers at its locations across the U.S.
The National Gallery company will work with Amber House to create a line of hand creams, hand washes and lip balms.
In a mega-deal that brings together two prominent billion-dollar licensors, Sequential Brands has acquired Martha Stewart Living Omnimedia.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Paris Hilton is celebrating the 10th anniversary of her fragrance line with licensee Parlux by launching a new anniversary scent.
From her very first video in 2009, this social media phenom has established a mega fan base to become one of the most popular YouTube stars, and she has only begun to scratch the surface.
Allsop has announced the availability of their new line of Gaiam KhēlaSport fitness tech accessories.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Eos lip balms have inspired a collection of Keds sneakers in a new limited edition line available exclusively at Shoe Carnival.
Beauty retailer Sephora and eyewear licensee Luxottica are both bringing their wares to China via the e-commerce company JD.com.
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