As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Actress and entrepreneur Sofia Vergara has launched her second fragrance for women in partnership with Parlux Fragrances.
King Features has brokered a deal on behalf of its classic character brand Betty Boop that will bring the starlet to Korea to promote a range of cosmetics.
Actress and recording artist Ariana Grande will launch her first fragrance, ARI by Ariana Grande, in partnership with Luxe Brands this September.
Lucasfilm is collaborating with CoverGirl and Max Factor, Duracell, FCA U.S., General Mills, HP, Subway and Verizon to promote Star Wars: The Force Awakens.
Hearst-Rodale's magazine brand Men's Health has launched a range of vitamins in the U.K.
British TV presenter and author Kate Humble has launched a new eco-friendly bath and beauty brand, Humble, with the help of licensing agent Brands with Influence.
Best Accessory Group is planning a line of bath and body products featuring the Debra Valencia art brand, in a deal brokered by The Brand Liaison.
Brush Buddies has created a range character-based toothbrushes and oral care products for kids featuring Moose Toys collectible, grocery-themed brand Shopkins.
Elie Dekel exits Saban, P&G offloads 43 beauty brands, a new No. 1 Toy License in U.K. and other top news from the week of July 6.
The Procter & Gamble Company has sold 43 of its beauty brands, including Max Factor, Covergirl and a host of top licensed fragrances, to Coty for $12.5 billion.
Sports company Puma has teamed up with L’Oréal for beauty products, replacing current personal care product licensee Procter & Gamble.
Swarovski has joined forces with the technology company Misfit to develop a new line of health and fitness wearables that will debut at CES this week.
Disney Consumer Products has collaborated with cosmetics brand E.l.f. and eyelash brand Ardell to launch a limited edition beauty line inspired by Frozen's Elsa.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Fashion label Proenza Schouler has partnered with L'Oreal for the development of a fragrance line.
“America’s Next Top Model" host and former supermodel Tyra Banks has launched her debut makeup line, Tyra Beauty.
Sakar International has launched its a new collection of fitness tracking devices featuring FAM Brands' Bally Total Fitness brand at CES.
To celebrate the 10th anniversary of his Instinct fragrance, David Beckham and his fragrance licensee Coty have launched a Gold Edition version of the scent.
Ace Hardware and OPI are continuing their exclusive partnership with the addition of new nail lacquer-inspired colors in Ace's Clark+Kensington paint line.
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