How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
Corus Entertainment’s Nelvana has added five new softline licensees to its growing roster of “Little Charmers” partners.
Epic Rights will represent the Hard Candy Fitness brand, which has been developed in partnership between New Evolution Ventures, Madonna and her manager Guy Oseary.
Brand Licensing Europe has added six new retailers to its Retail Mentoring Program, which launches this month.
VIZ Media is bringing the seventh Naruto Shippuden film, The Last: Naruto The Movie, to Latin America this weekend.
Electronic accessories company Incase and pro skateboarder Sean Malto have released the first product in a new collaboration, the Incase x Sean Malto Field Bag.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
Eos lip balms have inspired a collection of Keds sneakers in a new limited edition line available exclusively at Shoe Carnival.
Beauty retailer Sephora and eyewear licensee Luxottica are both bringing their wares to China via the e-commerce company JD.com.
Procter & Gamble boasts a portfolio of 300 brands and ranks as one of the top licensors in the world with an unlimited potential for future growth.
Entertainment One Licensing recently added three fashion licensees to SO SO Happy, its lifestyle property for teens and young adults.
Pandora Jewelry and Disney Consumer Products have unveiled a collection of original jewelry pieces featuring iconic characters from Disney.
Following strong 2014 sales, the H&M Group announced plans to open 400 new stores worldwide in 2015 and launch the new brand, H&M Beauty.
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