How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Sanrio has partnered with The Mentholatum Company's Softlips Cube 5-in-1 Lip Care to launch a new collection of Hello Kitty lip balms.
Entertainment One Licensing has new expansions for its teen lifestyle brands including cosmetics for So So Happy and apparel for Skelanimals at Hot Topic.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
Joseph Abboud has released his eponymous fragrance, created in partnership with Tru Fragrance and Harry Fremont (master perfumer of Firmenich).
Shark Branding has been appointed to represent Jillian Michaels, best known for her role as trainer and life coach on NBC's "The Biggest Loser."
Corus Entertainment’s Nelvana has added five new softline licensees to its growing roster of “Little Charmers” partners.
Epic Rights will represent the Hard Candy Fitness brand, which has been developed in partnership between New Evolution Ventures, Madonna and her manager Guy Oseary.
Brand Licensing Europe has added six new retailers to its Retail Mentoring Program, which launches this month.
VIZ Media is bringing the seventh Naruto Shippuden film, The Last: Naruto The Movie, to Latin America this weekend.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Paris Hilton is celebrating the 10th anniversary of her fragrance line with licensee Parlux by launching a new anniversary scent.
From her very first video in 2009, this social media phenom has established a mega fan base to become one of the most popular YouTube stars, and she has only begun to scratch the surface.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
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