How super fan Alyssa Milano has turned a practical idea into a trendy women’s sportswear brand for enthusiasts from the diamond to the raceway.
Disney Consumer Products is celebrating one of the studio's most iconic characters with a massive assortment of products inspired by the upcoming film Cinderella.
Kleenex Brand Facial Tissue, a division of Kimberly-Clark, has teamed up with fashion designer Betsey Johnson for a "Ready-to-Care" line of tissue packages.
Cosmetics company M.A.C. is the latest to join the swath of partners that are creating co-branded lines inspired by Disney's upcoming live-action film, Cinderella.
Spanish design brand Dream Big has signed three new in Europe and Mexico.
Platinum-selling singer and actor Ariana Grande has partnered with Luxe Brands to launch her first-ever fragrance.
Unilever has partnered with Naterra International to develop a beauty line based on the Unilever's salon haircare brand TIGI.
Actress Eva Mendes, in partnership with Maesa, will launch the new color cosmetics brand Circa exclusively at Walgreens later this month.
Time Inc.'s Marie Claire magazine has teamed up with Speciality Stores (a subsidiary of the Ocado Group) to develop a beauty retail business in the U.K.
Macy’s has acquired the beauty products and spa services retailer Bluemercury for $210 million in cash.
Xcel Brands has teamed with True Cosmetics to develop a skincare and cosmetics line for fashion designer Isaac Mizrahi, called True Isaac Mizrahi.
Actress Sofia Vergara is entering the fragrance business in a new partnership with Parlux Fragrances and Maesa for her debut scent.
Fetch…for Pets! and Farouk Systems have teamed up to bring the human hair care brands Chi and BioSilk to animals.
Designer brand Versace 19.69 Italia has signed with Those Licensing People as its exclusive licensing agent in the U.K.
Rihanna has launched her first-ever fragrance for men, Rogue Man by Rihanna, in partnership with Parlux.
Sixty years later, Marilyn Monroe is returning to Max Factor, the make-up studio that turned her from Norma Jeane into the iconic movie star we know today.
Major League Baseball Properties and Church & Dwight have signed a multi-year, multi-category sponsorship agreement.
It doesn’t get much more powerful than a Marvel superhero, and the company is capitalizing on that brand strength with a new strategy.
Celebrity fitness trainer Jillian Michaels and Kmart will launch Impact by Jillian Michaels, a performance activewear collection for women, in stores this fall.
Manchester United has entered a multi-year partnership with IVC to create a line of branded wellness products in China.
The Las Vegas, Nev., casino and resort Mandalay Bay has teamed with PakLab to launch a line of branded suncare products, called Bay Soleil.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.