As fashion licensors, licensees and retailers from all over the world descend on Las Vegas for the MAGIC trade show, here are five trends that are driving the licensed apparel market.
Playboy has announced two new product programs for a new fragrance and a fashion apparel line worldwide.
Epic Rights has secured a slate of new licensing partnerships for the rock band KISS in markets around the world.
YouTube personality Cassey Ho will deliver the keynote address at this year’s Brand Licensing Europe with Benjamin Grubbs, global head of top creators, YouTube.
Luxury brand Moncler is entering the eyewear category in a new, exclusive partnership with manufacturer the Marcolin Group.
Accessories brand Kipling North America (a division of VF Sportswear) is planning a new co-branded collection featuring interior designer and TV personality David Bromstad.
J. C. Penney has promoted John Tighe to executive vice president, chief merchant effective Oct. 1. He will report to chief executive officer Marvin Ellison.
Dulcop is planning a new line of soap bubbles and bubble-toys for DreamWorks Animation brands in Europe.
MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.
WWE has teamed with Prestige Cosmetics Group's Total Intensity brand to develop a series of cosmetic collections inspired by the E! reality show "Total Divas."
Classic character Garfield is traveling the globe with new promotions and merchandise in China, Japan, Brazil and a host of other regions around the world.
Phenixx Marketing & Media is shifting the licensing for the Funyuns snack brand into high gear with the addition of four new partners.
Spanish design brand Dream Big has signed three new in Europe and Mexico.
Hawaiian Tropic will open a series of Escape Stations this spring in in Palm Springs, Calif., New York City and Miami, Fla.
London-based licensing agency Bloom has signed a duo of new deals for Tokidoki that will bring the lifestyle brand to cosmetics and apparel in the U.K.
British TV presenter and author Kate Humble has launched a new eco-friendly bath and beauty brand, Humble, with the help of licensing agent Brands with Influence.
The Victoria & Albert Museum in South Kensington, England, has announced a series of new licensing partnerships for products ranging from stationery to textiles.
Cosmetics company M.A.C. is the latest to join the swath of partners that are creating co-branded lines inspired by Disney's upcoming live-action film, Cinderella.
Coach has signed an 11-year licensing agreement with Interparfums to build its fragrance business.
Cosmopolitan, one of the biggest women’s media brands in the world, is launching Cosmopolitan The Fragrance.
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