Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Following its debut last year, Hasbro is expanding the product range in its Nerf Dog line with more than 40 new dog toys.
Activision Publishing has revealed the newest installment to the Skylanders gaming franchise.
Carter Keithley has announced that he will retire as president and chief executive officer of the Toy Industry Association effective April 30, 2015.
Studio 100 has renewed its partnership with toy distributor and retailer Dexy Co. in the ex-Yugoslavia countries.
HIT Entertainment has made Amazon the exclusive location for both content and products for its Fireman Sam preschool franchise.
Pretty Ugly and Warner Bros. Consumer Products are planning a co-branded collaboration for a plush crossover featuring The Wizard of Oz and Uglydoll.
Toys ‘R’ Us is gearing up for summer movie season with toys, deals, digital content and events for the season’s anticipated kids’ blockbusters.
Construction equipment company JCB is taking center stage in Germany with the unveiling of two giant sculptures of JCB toys in the city of Fuerth.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Toys 'R' Us has released its 20th edition of the Toys 'R' Us Toy Guide for Differently-Abled Kids.
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