Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Disney Junior has optioned the New York Times-bestselling kids' book series Fancy Nancy for a TV movie and series.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
San-X is taking the Asian character Rilakkuma global with new international licensing agents and licensees.
PlayDate Digital will launch a new My Little Pony digital storybook Thursday, two days before the season five premiere of My Little Pony: Friendship is Magic.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Platinum Films has struck a three-season deal for “Matt Hatter Chronicles” with Cartoon Network in Asia.
Wham-O and Precious Tales are planning a line of pet products inspired by classic Wham-O toy brands such as Frisbee and Hula Hoop.
Mattel has completed its acquisition of fellow toy company Mega Brands for approximately $460 million.
Spin Master will roll out its line of Paw Patrol toys inspired by the Nickelodeon preschool series exclusively at Toys ‘R’ Us in the U.S. Sunday.
Threezero has launched its new 1/6th-scale toy line featuring characters from the hit HBO series “Game of Thrones.”
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Infinity Licensing has struck a deal for exclusive merchandise based on the classic Little Critter book series to be sold exclusively at Kohl’s department stores.
Toys “R” Us has a new brand campaign in partnership with The Escape Pod and “Action Movie Kid” creator Daniel Hashimoto called “C’mon, Let’s Play.”
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