Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
Saban’s Power Rangers Megaforce is making its Irish debut at Smyths Toys Superstores this month in the third stop on the brand’s European retail tour.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
Diamond Select Toys is planning a line of deluxe gift sets featuring Marvel Comics action figures inspired by Mego's 1970s toy line.
Mattel has tapped Parragon Books to develop a publishing program for its new toy brand Ever After High, which launched in October 2013.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line to support How To Train Your Dragon 2.
Hasbro showcased its roster of global franchise brands this week at Licensing Expo to underscore how it is revolutionizing play through immersive story telling platforms.
Big Tent Entertainment has added three more licensees to the roster of partners for its Domo/Ghostbusters mash-up.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
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