Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Abigail, a 5-year-old from Canada, has inspired the new special edition Gold Collection Stargazer Lottie doll, created with the European Space Agency.
Pete the Cat is jumping off the printed page onto a new line of training skates from Chicago Skates.
Jakks Pacific is planning to add a line of toys to its current range of role-play items featuring existing and upcoming Marvel characters and properties.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
Kids action brand Surf Sharks has partnered with VenDynamics for educational collector cards and stickers featuring the publishing brand.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
Peanuts Worldwide has signed Just Play as its master toy licensee in the U.S. and Canada.
Plush toys and gifts manufacturer Kids Preferred will debut the new Animalia collection of Buildex wooden toys.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Skylanders has entered the premium toy line with the Eon’s Elite series.
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