Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
Topps has teamed up with Stan Lee to create an all-new Garbage Pail Kids character exclusively for the upcoming Comikaze Expo–Smilin’ Stan.
“Breaking Bad” characters Walter White and Jesse Pinkman are the top-selling licensed masks of the third quarter for Mask-arade.
Fisher-Price has partnered with global pop icon Shakira to develop a line of baby products and a web series designed to stimulate early childhood development.
Spin Master has entered retail with its Tenkai Knights construction range.
Pretty Ugly has launched a new line of plush featuring Android-versions of Uglydoll characters, inspired by Google’s operating system.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
Knockout Licensing continues to expand the U.S. licensing program for the hit British drama “Downton Abbey” with two new licensees
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Rainbow has collaborated with Russian fashion designer Kira Plastinina to create a special edition Winx Club doll.
Toy executives gathered in New York Saturday night to honor the year’s winners at the 14th annual Toy of the Year Awards.
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