Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
HBO Global Licensing and Funko are adding to their line of Game of Thrones figures with a collection of 2.5-inch mini-figures.
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
Nickelodeon & Viacom Consumer Products has secured five new consumer product deals in Russia and the CIS for “Dora the Explorer.”
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have launched “The LEGO Movie” video game.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Bandai and Sync Beatz Entertainment are planning a new app, “Tamagotchi L.i.f.e. Angel.”
Cartoon Network Enterprises has added a raft of new product for its animated series “Adventure Time.”
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