Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Saban Brands’ animated preschool series “Julius Jr.” has been picked up by Nick Jr. for a second season in the U.S.
Toy company Tomy International has promoted Willie Wilkov to chief marketing officer, a position that has been vacant since mid-2013.
Disney Consumer Products has built a lasting franchise with Disney Princesses, capturing the magic, wonder and enchantment of a multitude of iconic characters, from the past and present.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Alva Organics Oy is bringing its line of Sophie la giraffe-branded natural baby skincare products to the U.S.
Plush toys and gifts manufacturer Kids Preferred will launch a new line of preschool toys featuring The World Of Eric Carle this spring.
Twentieth Century Fox Consumer Products has partnered with NECA and Titan Books to promote the upcoming film Dawn of the Planet of the Apes.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Platinum Films has teamed up with Vue Entertainment to premiere the new season of “Matt Hatter Chronicles" at 81 Vue movie theaters across the U.K. this month.
Toys 'R' Us has appointed a number of new executives to key leadership roles, as the company continues to position its business for long-term profitable growth.
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