Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
The winners of the first-ever Progressive Preschool Awards were announced in London this week.
The LEGO Legends of Chima kids’ magazine has launched in Poland.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
U.K. Toy Fair took place in London last week, with top toymakers from around world presenting a new offerings and brands.
More than 76,000 professionals from 112 countries traveled to Nuremberg, Germany, for the largest ever Spielwarenmesse toy fair last week.
The Elf on the Shelf property is a bustling business both in print and consumer products.
Sesame Workshop has tapped TCG to create a new line of wooden toys featuring the characters of “Sesame Street.”
Paper Punk has unveiled paper-based construction toys inspired by Nickelodeon’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.