Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
Outfit7 Limited is bringing its Talking Tom and Friends brand to "Toyze," the first app store for 3D-printed, customizable game characters.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
IMC Toys and Rubie’s have announced a joint venture between their new Italian companies–IMC Italia and Rubie’s Italia.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
U.K. design-a-doll brand Makies, one of the first safety-certified 3D printed toys at retail, is making its U.S. debut on Amazon.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
FremantleMedia Kids and Family Entertainment has launched a brand awareness and retail campaign in the U.K. to support Flair’s upcoming Tree Fu Tom toy range.
Leonardo, Donatello, Raphael and Michelangelo have arrived in Germany for the Nuremberg Toy Fair, where they will showcase new TMNT products.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
DHX Media has appointed Imports Dragon as the master toy licensee for its animated TV series “Johnny Test.”
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
Bandai has introduced a robust portfolio of branded entertainment toys for both boys and girls this week at New York Toy Fair.
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
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