Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Toys 'R' Us is planning to hire 45,000 seasonal employees at its stores and distribution centers across the U.S. for the holidays.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
Disney Interactive and Marvel have launched a new version of the Disney Infinity hybrid toy/video game, "Disney Infinity: Marvel Super Heroes."
Kidrobot has signed Commonwealth as a new toy licensee for its specialty brand Yummy World, in a deal brokered by JLK Brand.
The second 1/6th scale collectible Game of Thrones figure from Threezero– Eddard "Ned" Stark–is now available for pre-order.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
Shwings and Things has signed a deal with Hasbro's My Little Pony for a line of shoe accessories.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
Hasbro and 3DPlusMe have introduced Super Awesome Me, a personalized 3D printing experience that allows kids to become one of their favorite characters.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Lima Sky has tapped Australian-based Goldie Marketing as the master toy partner for its digital gaming property Doodle Jump.
A Squared Entertainment has teamed up with the toy company TCG to launch two business-in-a-box kits for kids from Warren Buffett.
Spin Master is launching as series of new brands while continuing to evolve its evergreen brands as well.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
BBC Worldwide U.K. has appointed Golden Bear Toys as the master toy partner for the first-ever range of CBeebies toys.
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
Creata (makers of Happy Meals toys for McDonald’s and manufacturer of Skylanders toys for Activision) has hired Kathryn Klingler as director of licensing and marketing.
Zagtoon has tapped Bandai America as the master toy licensee for its new CGI TV series "Ladybug."
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