An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Overtaking last year’s mid-year and annual growth rates, the U.S. toy industry has grown 7.5 percent in the first half of 2016, according to the NPD Group.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
Feld Entertainment and Axial R/C have joined forces to release the first true-to-scale 4WD straight axle Monster Jam radio controlled truck.
Hasbro has returned to this year’s San Diego Comic-Con with a raft of exclusive and limited edition products from My Little Pony, Transformers and G.I. Joe, as well as licensed partner’s IP from Star Wars, Marvel and “Yo-Kai Watch.”
American Girl has teamed with the creative crowdsourcing platform Tongal to bring its BeForever historical characters to life in a series of new short films.
Toys ‘R’ Us has raised nearly $2.2 million in donations through its namesake and Babies ‘R’ Us online stores benefitting Alex’s Lemonade Stand.
The LEGO Group has partnered with Disguise to create children’s Halloween costumes, role play items and accessories based on LEGO characters.
Hasbro celebrated the first-ever worldwide Play-Doh Day Wednesday.
Mattel has tapped Toy State to develop Barbie-branded remote control vehicles, under Toy State’s Nikko brand.
Bagdasarian Productions and PGS have appointed Wicked Cool Toys as the master toy licensee for the TV series "Alvinnn!!! and the Chipmunks" in the U.S. and Canada.
Moose Toys has teamed up with Turner International for a content-led campaign in Australia featuring its new app for the toy brand Little Live Pets.
NECA and Quirk Books are celebrating the 25th anniversary of the movie Home Alone with the launch of retro action figures and an illustrated storybook.
Build-A-Bear Workshop has tapped Praim Group to create and distribute an all-natural line of chocolate bars and gifts in its retail locations.
The newest addition to Disney's connected toy line, Playmation, will launch today–Playmation Marvel’s Avengers Gamma Gear.
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