Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Paramount Licensing has appointed Spin Master as the global master toy licensee for its upcoming original film, Monster Trucks.
Toys ‘R’ Us has named Michael J. Short as executive vice president and chief financial officer.
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
Toy and consumer electronics company Jazwares has hired Dan Sugrue as its new U.K. sales director.
NECA, in partnership with Twentieth Century Fox Consumer Products, has announced the next lineup of celebrities in The Simpsons 25 of the Greatest Guest Stars program.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Animation series “YooHoo & Friends,” is continuing to increase its brand presence across the globe.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
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