The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
In anticipation of the upcoming film, Diamond Select Toys, under license from Sony Pictures Consumer Products, will produce a range of Ghostbusters collectible products.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, have entered an exclusive partnership with Target to offer a first-look at the “DC Super Hero Girls” merchandise collection.
Factory Entertainment, a California-based producer of licensed toys and collectibles, has unveiled the first product in its line of Deadpool products, the Deadpool Rocket Ride Premium Motion Statue.
Cartoon Network is supporting the launch of the brand-new "LEGO Nexo Knights" toy line and Merlok 2.0 gaming app.
Toy manufacturer Playmobil will expand its NHL product line as part of the company’s continued partnership with the National Hockey League.
MGA Entertainment has launched the new Vi and Va line of fashion dolls that celebrate unique Hispanic cultural traditions at New York Toy Fair.
Crayola has tapped tween girl lifestyle company Fashion Angels to create a line of activity and lifestyle products targeted to tweens.
Comic book publisher Dynamite Entertainment has expanded its merchandising program with a new creative partnership with The Brewing Factory.
Ravensburger is celebrating the 70th anniversary of the "Thomas & Friends" brand with the addition of new puzzles to its existing range.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Dentsu Entertainment USA is continuing to grow its TV brand "Little Battlers eXperience" with a second season and new product partners.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Madame Alexander Doll Company and Kahn Lucas have appointed Jamie Cygielman as general manager of the Madame Alexander Doll and Dollie & Me brands.
Rubik’s Brand, has created a fashion and art-targeted style guide inspired by the Rubik's Cube, that it will debut at Licensing Expo.
Hasbro has appointed Michelle Micone as vice president of licensing for North America in its global licensing and publishing team.
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