This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Platinum Films has appointed the Simba Dickie Group master toy licensee for “Matt Hatter Chronicles.”
The 113-year-old model train company Lionel Trains has launched an iPad game app, “Lionel Battle Train.”
Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
Character Options has unveiled the spring toy collection for Electronic Arts' app brand Plants vs. Zombies.
Smithsonian Enterprises has partnered with Sun-Mate for a branded toy line based on the museum’s collection.
Sony Computer Entertainment Europe has appointed IMC Toys the global master toy for its video game franchise Invizimals.
Toys ‘R’ Us has unwrapped its 2013 holiday marketing plans, including a new TV campaign that features a real-life prank.
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
Corgi is planning to add to its collection of Bentley die-cast model cars with two new designs that will launch in the second half of 2014.
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