Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
Outfit7 Limited is bringing its Talking Tom and Friends brand to "Toyze," the first app store for 3D-printed, customizable game characters.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
IMC Toys and Rubie’s have announced a joint venture between their new Italian companies–IMC Italia and Rubie’s Italia.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
U.K. design-a-doll brand Makies, one of the first safety-certified 3D printed toys at retail, is making its U.S. debut on Amazon.
There are a multitude of reasons why a Hasbro/DreamWorks merger makes sense, not only from a financial viewpoint, but also from a practical business and synergistic perspective. Here are 10.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
TVMania has signed on as the newest licensee for Moose Enterprise’s The Trash Packfor apparel, fashion bags and accessories in G/A/S.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
Build-A-Bear Workshop has appointed Gina Collins as chief marketing officer and brand bear.
The LEGO Group announced plans for a new building set of the Ghostbusters’ Ecto-1 vehicle to commemorate the film’s 30th anniversary.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
Scholastic Media licensees are showcasing a plethora of new product for the kids’ publisher’s brands this week at the New York Toy Fair.
A Crowded Coop is highlighting licensed offerings from brands including Star Trek, Halo, Elvice Presley and more this week at New York Toy Fair.
Imports Dragon debuted its newest item for the PBS preschool series from DHX Media “Caillou”–the Caillou talking doll.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
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