Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Mask-arade has launched several new characters in its ranges of facemasks.
Sony Pictures Entertainment and Mattel are teaming up to give Barbie her first-ever live-action feature film.
Wicked Cool Toys has signed with Sesame Workshop to develop summer and seasonal toys based on classic Sesame Street characters.
Imports Dragon has added to its toy line for Nelvana’s preschool series “Max and Ruby” with a line of character plush.
World Tech Toys has signed on to create remote-controlled helicopters featuring WWE Superstars.
C3 Entertainment has partnered with 4 Corner Fingerboards for a range of The Three Stooges collectible fingerboards that will debut later this month.
DHX Media and FremantleMedia Kids & Family Entertainment has appointed Jazwares the global master toy partner for the preschool property Ella the Elephant.
Disney has launched "Line: Disney Tsum Tsum," a free puzzle app from Japan on mobile devices globally, along with a line of Disney Tsum Tsum stackable soft toys.
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Customers who pre-order one of SEGA’s upcoming "Sonic Boom" video games from Gamestop will get an exclusive figure by Tomy.
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