Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
Toy company Aurora World has partnered with Mondo TV Suisse for the co-production and distribution of the fourth season of the animated TV series "Yoohoo and Friends."
Funrise Toy has signed a deal with The Los Angeles Dodgers to make its Gazillion Bubbles brand the Official Bubbles of the team for the 2015 baseball season.
The LEGO Group is entering the virtual toy world with LEGO Dimensions, a new line that merges video games with LEGO minifigures and building sets
Hasbro's Play-Doh brand has teamed up with the U.K. holiday camp chain Butlins to launch a live show.
Marvel has teamed with Bleacher Creatures to launch several new lines of character plush figures this year featuring Avengers: Age of Ultron, Ant-Man and other properties.
Innovation First International and Hexbug will launch the new Tony Hawk Circuit Board toy line on shelves across Europe and North America this fall.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Style Me Up! will release its new brand of activity sets for tweens, Charmazing, exclusively at Toys 'R' Us in the U.S. Oct. 15.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
To support the multi-platform launch of Sonic the Hedgehog's new iteration, Sonic Boom, SEGA of America has lined up a robust group of partners.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Toy Fair again prepares to take over the U.K., as the annual event prepares for its return to London’s Olympia exhibition hall Jan. 20-22.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Bulldog Licensing has added two new U.K. publishing partners for Moose Toys' girls' collectible brand Shopkins.
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