Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
Topps has teamed up with Stan Lee to create an all-new Garbage Pail Kids character exclusively for the upcoming Comikaze Expo–Smilin’ Stan.
“Breaking Bad” characters Walter White and Jesse Pinkman are the top-selling licensed masks of the third quarter for Mask-arade.
Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
U.K. toy store The Entertainer opened its first international location in Dubai last week.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Coolabi has picked Character Options to be the master toy partner for its upcoming remake of the classic British animated series “Clangers.”
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
NBCUniversal is continuing to build on the success of its hit animated film Despicable Me 2 at retail.
A first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair this week.
Disney Consumer Products unveiled its upcoming boys’ product lines in a star-studded event at New York Toy Fair earlier this week.
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