With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Witty Toys, a Rainbow Group company, has launched a new range of Winx Club dolls today at the Spielwarenmesse Toy Fair.
Euromonitor International will discuss findings in its research into the traditional toys and games industry today at the Spielwarenmesse Toy Fair in Nuremberg, Germany.
The Giochi Preziosi Group is showcasing new additions to its toy lines for "World of Warriors," Teenage Mutant Ninja Turtles, Doc McStuffins, Frozen at the Spielwarenmesse.
Bedding licensee Character World has revealed a number of new designs for brands including LEGO, Disney, Marvel Superheros and Star Wars.
Bryan G. Stockton has resigned as chairman and CEO of Mattel and Christopher A. Sinclair has been named as the toymaker's new chairman and interim CEO.
Microsoft Studios has given U.S. toymaker Jakks Pacific the rights to its video game property Halo for action figures and costumes.
Hasbro is again letting fans create a new line of Transformer characters.
Tech toys and licensed lines stole the show at this year's U.K. Toy Fair, which took place last week in London.
Russian animated series "Masha and the Bear" is gaining ground in Italy with new broadcast deals and licensed product.
Nickelodeon & Viacom Consumer Products has secured five new consumer product deals in Russia and the CIS for “Dora the Explorer.”
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have launched “The LEGO Movie” video game.
Despite frigid temperatures, more than 30,000 people are expected to attend the 111th American International Toy Fair.
Playmates Toys is set to introduce an all-new line for Teenage Mutant Ninja Turtles inspired by Nickelodeon's CG-animated show.
Dentsu Entertainment has announced plans to adapt “The Little Battlers eXperience” for broadcast in the Americas.
License 2 Play launched the new girls’ accessory line Click-eez this week at New York Toy Fair.
Carte Blanche Australia will launch its line of Moshi Monsters Moshlings plush next week following a 2013 licensing deal with Mind Candy late last year.
Bandai and Sync Beatz Entertainment have tapped actress Jennette McCurdy as the official brand ambassador for Tamagotchi L.i.f.e.
Mask-arade has launched several new characters in its ranges of facemasks.
Sony Pictures Entertainment and Mattel are teaming up to give Barbie her first-ever live-action feature film.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.