Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Disney Consumer Products has unveiled a wicked new collection of products based on the upcoming Walt Disney Studios film Maleficent.
Skechers USA has tapped Jakks Pacific to develop a line of toys and products inspired by the Skechers and Twinkle Toes brands.
Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel.
Warner Bros. Consumer Products EMEA has inked a deal with Allegre HKM to devlop a range of plush in Europe featuring its Looney Tunes NBA co-brand.
Snap Creative and its in-theater division SnapCo are planning five promotional toy programs at movie theaters worldwide this summer.
Jeremy Robinson has been appointed as the new country manager at toy company Schleich.
Toys “R” Us appointed Chetan Bhandari as senior vice president, corporate finance and treasurer.
Mattel is re-launching its line of BeForever historical American Girls dolls with a little help from the Lifetime fashion competition series "Project Runway."
Bleacher Creatures is planning a brand-new line of DC Comics plush figures representing the greatest Super Heroes (and Super Villains) in the galaxy.
Merchantwise has been appointed by ITV Studios Global Entertainment to manage the licensing program of the new “Thunderbirds Are Go!” TV series in Australia.
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