Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Mart Agency, the licensing and publishing agency for Turkish cartoon characters Limon and Oli, is bringing the brand to a whole new roster of categories.
Warner Bros. Consumer Products has collected a full slate of partners for the upcoming feature film Godzilla.
Crayola has teamed with game publisher Legacy Games to develop a series of apps designed to engage children in the creative process.
Warner Bros. and Tonner Doll have tapped a slate of high-end fashion and costume designers to create one-of-a-kind looks for Tonner’s 22-inch dolls.
Bandai America and Sync Beatz Entertainment have partnered with Evy of California for a line of augmented reality apparel featuring Tamagotchi.
Sony and Titan Merchandise have announced plans for a line of Breaking Bad vinyl figures.
Trading card company Topps will start a new wave of licensing activity for the sci-fi cult classic Mars Attacks for the 2014-15 season.
McFarlane Toys is adding a new category to its portfolio with plans for a line of brick building toys based on the AMC TV series “The Walking Dead.”
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Already available on XBox One and PC, the video game "Plants vs. Zombies: Garden Warfare" arrives on Playstation4 this month, with a toy line following in September.
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