Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
ITV Studios Global Entertainment has teamed up with Playmobil in the U.K. to help the brand celebrate its 40th anniversary and capitalize on its new TV show.
Big Tent Entertainment has expanded its relationship with several key licensing partners for its Domo character.
Entertainment One Licensing has appointed Jazwares as the master toy partner in North America for its Peppa Pig property.
Despite frigid temperatures, more than 30,000 people are expected to attend the 111th American International Toy Fair.
Playmates Toys is set to introduce an all-new line for Teenage Mutant Ninja Turtles inspired by Nickelodeon's CG-animated show.
Dentsu Entertainment has announced plans to adapt “The Little Battlers eXperience” for broadcast in the Americas.
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