Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Brix 'N Clix is refuting the allegations made by Spin Master in a civil lawsuit filed last month over the Flutterbye Flying Fairy toy.
Mattel has promoted company veteran Tim Kilpin to executive vice president, international.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
Kids Preferred has launched a line of Splat the Cat toys, based on the best-selling children’s picture books by Rob Scotton.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Dora is setting off on her next big adventure in “Dora and Friends: Into the City!,” a brand-new animated preschool series.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
Warner Bros. Consumer Products and Tonner Doll Company have unveiled the dolls created by high-end fashion and costume designers for The Wizard of Oz's 75th.
The Toy Industry Foundation announced that $100 million worth of toys and games was distributed to children in need since their Toy Bank program was founded.
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