Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
Sophie la girafe has partnered with Travis Designs to develop a new line of baby and children's apparel and costumes inspired by the iconic teething toy.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Saban Brands is planning a new original kids' series inspired by its Popples toy brand that will be available exclusively on Netflix worldwide.
Toys 'R' Us is planning to hire 45,000 seasonal employees at its stores and distribution centers across the U.S. for the holidays.
Disney Consumer Products has unveiled an intergalactic assortment of products for the new Disney XD animated TV series "Star Wars Rebels."
Disney Interactive and Marvel have launched a new version of the Disney Infinity hybrid toy/video game, "Disney Infinity: Marvel Super Heroes."
Lisle International has announced new collaborations for The Trash Pack with the official Trash Pack kids’ magazine in the U.K.
Bandai and Sync Beatz Entertainment have inked a new deal with Evy of California for Tamagotchi L.i.f.e. girls’ apparel.
C3 Entertainment has signed a worldwide deal with Figures Toy Company for a range of 8-inch Three Stooges collectible figures.
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
ITV Studios Global Entertainment has added two new U.K. and Ireland licensees for Platinum Films’ boys’ property, Matt Hatter Chronicles.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Warner Bros. Consumer Products EMEA and Fisher-Price plan to expand their DC Super Friends Imaginext range to Germany later this year.
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