With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring Paw Patrol to a range of products.
U.K. parenting website Netmums unveiled its picks for the top five toys on display at U.K. Toy Fair this week.
Rubie’s Masquerade U.K. has appointed Mark Whitaker as its new international sales account manager.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
The Spielwarenmesse Toy Fair is gearing up for another big year with more than 2,800 companies slated to showcase new offerings Jan. 28 to Feb. 2.
LEGO Minecraft was voted as the Toy of the Show by media visiting U.K. Toy Fair in London this week.
The winners of the U.K. Toy Fair Best New Toy Awards were announced Tuesday by the British Toy & Hobby Association.
Lucasfilm Animation gave the world its first look at the newest “Star Wars Rebels” character at the Nuremberg Toy Fair.
Choon’s Design has tapped Brand Central to develop a consumer products program for its rubber band weaving toy Rainbow Loom.
Topps Europe has appointed Click Distribution U.K. as the exclusive distributor of its products in the U.K.
Discovery Communications is displaying new product for the Discovery Kids, TLC, Animal Planet and Discovery Channel brands at Toy Fair this week.
Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
New York Toy Fair wrapped up its 111th year yesterday, after playing host to major releases from Disney, Nickelodeon, CBS, Funko and even the NBA.
Studio 100 International and its licensing agent, Merchantwise, have appointed Headstart International as master toy licensee for the Blinky Bill brand.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
Silvergate Media is promoting Peter Rabbit this Easter in a national U.K. campaign.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
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