Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Big Tent Entertainment has signed a new deal in the U.S. with Brainstorm for branded kites and glass figurines.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
Fashion U.K. is the latest licensee to sign on for Turizmo Studios’ shape-shifting toy brand, Turizmo, in a deal brokered by JELC.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Jakks Pacific is planning a line of large-scale figures and other toys inspired by Warner Bros. Pictures’ and Legendary Pictures’ upcoming film Godzilla.
Kaynak Licensing Company has tapped Play And Learn Toys to develop a line based on the “Niloya” TV series in Turkey.
Warner Bros. Consumer Products has unveiled a monstrous collection of products for its forthcoming film Godzilla at New York Toy Fair.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
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