Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Entertainment One Licensing has signed new toy and publishing partners for Peppa Pig in France.
Following its debut last year, Hasbro is expanding the product range in its Nerf Dog line with more than 40 new dog toys.
Activision Publishing has revealed the newest installment to the Skylanders gaming franchise.
Carter Keithley has announced that he will retire as president and chief executive officer of the Toy Industry Association effective April 30, 2015.
Studio 100 has renewed its partnership with toy distributor and retailer Dexy Co. in the ex-Yugoslavia countries.
HIT Entertainment has made Amazon the exclusive location for both content and products for its Fireman Sam preschool franchise.
Pretty Ugly and Warner Bros. Consumer Products are planning a co-branded collaboration for a plush crossover featuring The Wizard of Oz and Uglydoll.
Toys ‘R’ Us is gearing up for summer movie season with toys, deals, digital content and events for the season’s anticipated kids’ blockbusters.
Construction equipment company JCB is taking center stage in Germany with the unveiling of two giant sculptures of JCB toys in the city of Fuerth.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
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