Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
McFarlane Toys is creating a line of action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
m4e has picked up “B-Daman Crossfire” for its TV platform and will also represent the brand for licensing in German-speaking territories.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
Fashion U.K. is the latest licensee to sign on for Turizmo Studios’ shape-shifting toy brand, Turizmo, in a deal brokered by JELC.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Jakks Pacific is planning a line of large-scale figures and other toys inspired by Warner Bros. Pictures’ and Legendary Pictures’ upcoming film Godzilla.
Kaynak Licensing Company has tapped Play And Learn Toys to develop a line based on the “Niloya” TV series in Turkey.
Warner Bros. Consumer Products has unveiled a monstrous collection of products for its forthcoming film Godzilla at New York Toy Fair.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
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