Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
Toy company Aurora World has partnered with Mondo TV Suisse for the co-production and distribution of the fourth season of the animated TV series "Yoohoo and Friends."
Funrise Toy has signed a deal with The Los Angeles Dodgers to make its Gazillion Bubbles brand the Official Bubbles of the team for the 2015 baseball season.
The LEGO Group is entering the virtual toy world with LEGO Dimensions, a new line that merges video games with LEGO minifigures and building sets
Hasbro's Play-Doh brand has teamed up with the U.K. holiday camp chain Butlins to launch a live show.
Marvel has teamed with Bleacher Creatures to launch several new lines of character plush figures this year featuring Avengers: Age of Ultron, Ant-Man and other properties.
Wham-O and Precious Tales are planning a line of pet products inspired by classic Wham-O toy brands such as Frisbee and Hula Hoop.
Mattel has completed its acquisition of fellow toy company Mega Brands for approximately $460 million.
Spin Master will roll out its line of Paw Patrol toys inspired by the Nickelodeon preschool series exclusively at Toys ‘R’ Us in the U.S. Sunday.
Threezero has launched its new 1/6th-scale toy line featuring characters from the hit HBO series “Game of Thrones.”
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
Infinity Licensing has struck a deal for exclusive merchandise based on the classic Little Critter book series to be sold exclusively at Kohl’s department stores.
Toys “R” Us has a new brand campaign in partnership with The Escape Pod and “Action Movie Kid” creator Daniel Hashimoto called “C’mon, Let’s Play.”
Toy company Arklu will run a Holiday Adventure Storywriting competition for children ages 10 and under featuring its Lottie doll brand.
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