Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
Outfit7 Limited is bringing its Talking Tom and Friends brand to "Toyze," the first app store for 3D-printed, customizable game characters.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Toy State has secured the worldwide rights to remote-control toy manufacturer Nikko by acquiring its Asian and European operations.
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Nerd Corps Entertainment has inked its 50th licensee for the children's animated series "Slugterra"–Panini.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."
Over 2,500 people packed the Bluewater Shopping Centre in Kent, England this weekend to enjoy two days of “Moshlings Madness,” for the new Moshlings Collection.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Iron Gut Publishing, which recently released a line of limited edition collectible artwork for the iconic French teething toy, Sophie la girafe, has expanded the line's distribution.
Mask-arade has added Disney's Frozen to its roster of licensed facemasks, in partnership with Rubie's Costume Company.
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