This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Jeremy Robinson has been appointed as the new country manager at toy company Schleich.
Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Infinity Licensing has struck a deal for exclusive merchandise based on the classic Little Critter book series to be sold exclusively at Kohl’s department stores.
Magic Light Pictures has signed a direct-to-retail deal with Sainsbury’s for The Gruffalo brand, in a partnership brokered by TLC.
The Joy Tashjian Marketing Group has finalized three new deals for NBC’s catalog of classic properties.
Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.
For the sixth consecutive year LIMA will sponsor Brand Licensing Hall, the largest licensing event in Asia.
ITV Studios Global Entertainment has teamed up with Round 2 to re-issue two vintage plastic model kits based on the British sci-fi series “Space: 1999!.”
Held annually in Dallas, Texas, the Toy Industry Association hosts the appointment-only event to showcase toy manufacturers’ newest product lines to long-lead buyers.
The WWE has signed new deals for products including men’s and boys’ accessories, toys, sleepwear and footwear.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
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