Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Warner Bros. Consumer Products EMEA and publishing partner Eaglemoss are celebrating a milestone: they have rolled out the 1 millionth Batman Automobilia partwork.
Global Pursuit has signed a retail agreement with Galeries Lafayette China to introduce Uglydoll-branded merchandise at its store in Beijing.
Simba has launched the first range of Sendokai Champions toys in Spain.
Walls 360 and Rubik’s Brand Limited are debuting their new Rubik's Cube “melted cube” wall graphics at CES in Las Vegas this week.
Pukeko Pictures has teamed up with Sunman San Man to create a toy range for its preschool series “The WotWots” in Turkey.
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Giromax has released the new Angry Birds Go! line of mini Clay Buddies kits that let kids bring the Rovio characters to life in clay models.
Topps Europe has appointed Click Distribution U.K. as the exclusive distributor of its products in the U.K.
Discovery Communications is displaying new product for the Discovery Kids, TLC, Animal Planet and Discovery Channel brands at Toy Fair this week.
Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.