Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
The winners of the first-ever Progressive Preschool Awards were announced in London this week.
The LEGO Legends of Chima kids’ magazine has launched in Poland.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
The Aird Group’s Japanese-inspired lifestyle brand Kimmidoll is ringing in the New Year with a trio of licensees for toys, health and beauty and apparel.
BBC Worldwide has signed a new deal with HTI for a line of wheeled toys featuring the CBeebies series “Something Special.”
IDW Publishing is expanding its micro comic fun packs with a set of Teenage Mutant Ninja Turtles collectibles, under license from Nickelodeon.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Wooky Entertainment is featuring a range of new activity kits this week at New York Toy Fair.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
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