This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
WizKids/NECA and MFV have added three new Iron Man figures to their “TabApp Elite” interactive gaming brand.
Disney Interactive’s new video game platform, Infinity, is set to launch at retail this Sunday.
The Jim Henson Company has signed its first two U.S. licensees for the classic Frog and Toad books.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Zodiak Kids will serve as the French sub-agent for d-rights’ boys’ action property B-Daman Crossfire.
The Walt Disney Company has sold the Baby Einstein brand to Kids II, a longtime licensee of the property.
Diono, which creates safe travel solutions for kids, has teamed up with Little Tike for a co-branded line of juvenile travel products.
Spin Master has entered retail with its Tenkai Knights construction range.
Pretty Ugly has launched a new line of plush featuring Android-versions of Uglydoll characters, inspired by Google’s operating system.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
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