This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Spin Master is serving as the title sponsor of the Toy and Game Inventors Camp in Toronto, Canada.
Mattel has tapped Warner Bros. Interactive Entertainment to release its upcoming Hot Wheels video game.
The Pokémon Company International is getting into the interactive figure game with its new digital launch.
Just Play has released the first toy range for “Tickety Toc” exclusively at Toys ‘R’ Us stores across the U.S.
Lima Sky has tapped Australian-based Goldie Marketing as the master toy partner for its digital gaming property Doodle Jump.
A Squared Entertainment has teamed up with the toy company TCG to launch two business-in-a-box kits for kids from Warren Buffett.
Spin Master is launching as series of new brands while continuing to evolve its evergreen brands as well.
To celebrate the release of Marvel’s Thor: The Dark World, LEGO has created a short film.
BBC Worldwide U.K. has appointed Golden Bear Toys as the master toy partner for the first-ever range of CBeebies toys.
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
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