Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.
C3 Entertainment has tapped Throwboy for branded pillow fighters based on The Three Stooges.
Sony Pictures has tapped USAopoloy to create a new puzzle collection inspired by the studio’s new Ghostbusters movie, in theaters July 15.
Toys “R” Us has appointed Lance Wills to the role of executive vice president, global chief technology officer.
Disney has tapped Cartamundi for three new card games inspired by Disney-Pixar’s Finding Dory, which premieres in U.K. theaters July 29.
Authentic Brand Group’s Airwalk, a Southern California-inspired skate and action sports brand, has received a safety certification from Underwriter Laboratories for its self balancing scooters.
Toy manufacturer Schleich has appointed Karl von Bodelschwingh to the role of chief operating officer.
Nickelodeon and Viacom Consumer Products has tapped HTI to manufacture and supply toys for “Blaze and the Monster Machines,” “Paw Patrol” and “Shimmer and Shine” in the U.K. and Eire.
DreamWorks Animation has tapped Scentco to produce an exclusive line of scented toys and stationery in anticipation of its upcoming movie Trolls, in theaters Nov. 4.
Australia-based Headstart International and U.S.-based Roxo have partnered with Jakks Pacific for distribution agreements for both company’s respective products.
Nintendo and Level-5 will launch the “Yo-Kai Watch 2” video game in the U.S. exclusively for the Nintendo 3DS family of systems, Sept. 30.
This veteran toy executive, who founded MGA Entertainment in 1979 and built it into the largest private toy company in the world, discusses new strategies, new brands and, of course, licensing.
Children will now be able to make
their own Peppa Pig toys at Build-A- Bear stores and websites in the U.S.,
U.K. and Australia.
Toys ‘R’ Us unveiled its lineup of exclusive merchandise for Comic-Con, which takes place July 9-12 in San Diego, Calif.
Disney Consumer Products has revealed the new product line for its upcoming TV movie Descendants, which will premiere July 31 on the Disney Channel.
MGA Entertainment has teamed with Target to allow guests to create customized Bratz dolls through the new Create-A-Bratz experience on Target.com.
Bleacher Creatures and DC Entertainment are extending their partnership with three new plush figures of DC TV characters.
Plush toy company Gund, a division of Enesco, has teamed with Audio Technology for a range of small audio and mobile accessories.
Nickelodeon & Viacom Consumer Products has signed two deals for new toy and apparel lines in Russia.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
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