Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Silvergate Media is promoting Peter Rabbit this Easter in a national U.K. campaign.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
Bandai America has released a new toy line for the upcoming animated musical film Legends of Oz: Dorothy’s Return.
Mattel and its subsidiary HIT Entertainment honored the company’s top U.K. licensees at its recent Country Conference and inaugural Licensing Awards.
Fans of the “Angry Birds Star Wars II” game have scanned their Telepods figures into the game more than 30 million times.
Entertainment One’s licensing initiatives have been built on Peppa Pig thus far. As big as the brand is, the company has ambitious plans to expand its business well beyond the porcine star.
Spin Master has partnered with Youth Venture Marketing and the American Camp Association to integrate Spin Master products into camp programs across the U.S.
Mask-arade has launched a new range of officially licensed WWE facemasks.
For the first time, Activision will bring the full console experience of its kids' game and action figure line, Skylanders, to tablets.
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