Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
Fashion U.K. is the latest licensee to sign on for Turizmo Studios’ shape-shifting toy brand, Turizmo, in a deal brokered by JELC.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Jakks Pacific is planning a line of large-scale figures and other toys inspired by Warner Bros. Pictures’ and Legendary Pictures’ upcoming film Godzilla.
Kaynak Licensing Company has tapped Play And Learn Toys to develop a line based on the “Niloya” TV series in Turkey.
Warner Bros. Consumer Products has unveiled a monstrous collection of products for its forthcoming film Godzilla at New York Toy Fair.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
Toy company and confectionery licensee Dracco is now finding success as a licensor for its brands such as Zombie Zity, Predasaurs and Filly.
Saban Brands has tapped Jakks Pacific to develop a new gaming system for the brand Power Rangers and has renewed its costume partnership.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.