Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
Knockout Licensing continues to expand the U.S. licensing program for the hit British drama “Downton Abbey” with two new licensees
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Rainbow has collaborated with Russian fashion designer Kira Plastinina to create a special edition Winx Club doll.
Toy executives gathered in New York Saturday night to honor the year’s winners at the 14th annual Toy of the Year Awards.
Discovery Communications’ Discovery Kids brand will featured in a Wacky Pack Kid’s Meals promotion with Sonic Drive-In restaurants.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
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