This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Lucy Neath, 12, of Milton Keynes, England, has set a Guinness World Record by collecting 1,914 pieces of individual Moshi memorabilia.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Fox Consumer Products has confirmed reports of plans for The Simpsons LEGO building sets.
The U.K. retailer Game is offering an exclusive Dark Edition starter pack for the upcoming Skylanders game.
Mattel has teamed with Dolphin Entertainment to develop a live-action feature film based on its Max Steel property.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Children’s toy and entertainment company Dracco is heading into Brand Licensing Europe with two brands to satisfy both boy and girl demographics– Zombie Zity and Filly
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
Warner Bros. Consumer Products has partnered with figurine manufacturer Schleich on a new line of DC Comics figurines.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
TVMania has signed on as the newest licensee for Moose Enterprise’s The Trash Packfor apparel, fashion bags and accessories in G/A/S.
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