Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Knockout Licensing continues to expand the U.S. licensing program for the hit British drama “Downton Abbey” with two new licensees
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Rainbow has collaborated with Russian fashion designer Kira Plastinina to create a special edition Winx Club doll.
Toy executives gathered in New York Saturday night to honor the year’s winners at the 14th annual Toy of the Year Awards.
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