With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring Paw Patrol to a range of products.
U.K. parenting website Netmums unveiled its picks for the top five toys on display at U.K. Toy Fair this week.
Rubie’s Masquerade U.K. has appointed Mark Whitaker as its new international sales account manager.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
The Spielwarenmesse Toy Fair is gearing up for another big year with more than 2,800 companies slated to showcase new offerings Jan. 28 to Feb. 2.
LEGO Minecraft was voted as the Toy of the Show by media visiting U.K. Toy Fair in London this week.
The winners of the U.K. Toy Fair Best New Toy Awards were announced Tuesday by the British Toy & Hobby Association.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Mattel is taking the Thomas & Friends franchise to the next level with a new retail business model that will emulate its popular American Girl property.
Scholastic Media licensees are showcasing a plethora of new product for the kids’ publisher’s brands this week at the New York Toy Fair.
A Crowded Coop is highlighting licensed offerings from brands including Star Trek, Halo, Elvice Presley and more this week at New York Toy Fair.
Imports Dragon debuted its newest item for the PBS preschool series from DHX Media “Caillou”–the Caillou talking doll.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
The Hub Network is planning a new animated series based on Hasbro’s Transformers brand.
Toys ‘R’ Us will offer an expanded range of Daniel Tiger’s Neighborhood toys, as the brand heads to other top retailers.
McFarlane Toys has launched a new line of Rabbids Invasion toys at Walmart and Toys ‘R’ Us stores across the U.S., just in time for Easter.
Snap Creative has brought on Brant Bridges to serve as senior vice president of business development.
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