Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Pittsburgh-based startup PieceMaker Technologies will debut its retail 3D printing kiosks at two Toys ‘R’ Us locations later this month.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Bluefin Distribution has appointed Candice Uyloan as director of marketing to oversee the company's marketing, public relations and events.
Imagine by Rubie’s, a toy division of Rubie’s Costume Company that creates everyday dress-up products, has lined up a super-sized roster of brands for 2015.
Genius Brands International will launch the recreated Baby Genius brand at retail later this year, complete with two new licensees–Zak Designs and Manhattan Toy.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Titan Entertainment is showcasing a wide variety of products from its range of licenses at Spring Fair, taking place this week in Birmingham, England.
Aurora World is celebrating Raggedy Ann's 100th anniversary with special edition Raggedy Ann and Raggedy Andy rag dolls.
MGA Entertainment has partnered with Build-A-Bear Workshop to offer a range of customizable Lalaloopsy dolls in honor of the brand's fifth anniversary.
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