Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Bookseller Barnes & Noble has launched Educational Toys & Games Science Centers at select stores across the U.S. and on its website.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
The winners of the first-ever Progressive Preschool Awards were announced in London this week.
The LEGO Legends of Chima kids’ magazine has launched in Poland.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
U.K. Toy Fair took place in London last week, with top toymakers from around world presenting a new offerings and brands.
More than 76,000 professionals from 112 countries traveled to Nuremberg, Germany, for the largest ever Spielwarenmesse toy fair last week.
The Elf on the Shelf property is a bustling business both in print and consumer products.
Sesame Workshop has tapped TCG to create a new line of wooden toys featuring the characters of “Sesame Street.”
Paper Punk has unveiled paper-based construction toys inspired by Nickelodeon’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants.
MGM’s Consumer Products division has lined up 18 licensees in support Robocop, which premiered in U.S. theaters Feb. 12.
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