This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
NECA is releasing a Predator limited edition Trophy Skulls pack with 10 trophy skull collectibles.
Marvel will launch its next major franchise, Guardians of the Galaxy, in 2014 and is already building an out of this world consumer products program.
Toys ‘R’ Us has released its annual Toys ‘R’ Us Toy Guide for Differently-Abled Kids and, for the first-time, an app guide.
Activision and Penguin Young Readers Group are continuing their partnership with the addition of two new books.
Feld Entertainment has expanded its Monster Jam licensing program with the signing of five new toy partners.
With theatrical planned and a new animated series primed for delivery, Mind Candy, creators of the Moshi Monster phenomenon, discusses what the future holds as it turn five years old.
Silvergate Media has renewed its partnership with Fisher-Price, which will continue as master toy partner for the Octonauts.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
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