License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Giromax is celebrating the 10th anniversary of Peppa Pig with a new line of mini Clay Buddies kits.
In celebration of the brand's 40th anniversary this year, Playmobil has dispatched one of its figures on an international sightseeing adventure.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
In a deal worth roughly $460 million, Mattel has agreed to acquire the Canada-based toy company MEGA Brands, it was announced Friday.
Saban Brands has tapped Jakks Pacific to develop a new gaming system for the brand Power Rangers and has renewed its costume partnership.
Bandai and Sync Beatz Entertainment have released the new “Tamagotchi L.i.f.e. Angel” app, based on '90s digital handheld game.
Imangi Studios, creators of “Temple Run” game app, have signed two new licensees for toys and a handheld LCD game.
Hasbro has partnered with Aurora World for a new line of plush dolls based on its iconic Raggedy Ann and Raggedy Andy brand.
Game of 2 Halves has added a series of new partners for Deep Silver, the video game publisher behind games such as “Saints Row.”
Bandai has launched the toy line for the latest iteration of Saban’s Power Rangers, “Power Rangers Super Megaforce."
Hasbro and the playing card brand Cartamundi have partnered to develop a new line of card games based Hasbro’s global brands in Europe.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Augmented reality and licensed toys were in the spotlight at the U.K. Toy Fair in London Jan. 20-22.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Warner Bros. Consumer Products is showcasing its myriad classic, heritage and television properties at New York Toy Fair this week.
Schleich has taken Snoopy all around New York City in the last few days to celebrate its upcoming Peanuts product line.
Wicked Cool Toys headed into New York Toy Fair this week ready to show off its first line for the kids' brand Wild Kratts.
U.K. construction equipment manufacturer JCB is building the presence of its kids’ toys line with the Fresh Air campaign this spring.
Hasbro is letting fans create the new Transformers character as it readies for the brand's 30th anniversary.
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