An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Overtaking last year’s mid-year and annual growth rates, the U.S. toy industry has grown 7.5 percent in the first half of 2016, according to the NPD Group.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
Feld Entertainment and Axial R/C have joined forces to release the first true-to-scale 4WD straight axle Monster Jam radio controlled truck.
Hasbro has returned to this year’s San Diego Comic-Con with a raft of exclusive and limited edition products from My Little Pony, Transformers and G.I. Joe, as well as licensed partner’s IP from Star Wars, Marvel and “Yo-Kai Watch.”
Licensed toys are continuing to sell strongly, with Disney properties leading the charge.
Nintendo will feature Hasbro's Transformers in an upcoming Splatfest event for its video game "Splatoon."
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
Mind Candy and GP Flair have unveiled a new toy range for the "World of Warriors" mobile game franchise, at the same time that a new game has launched in the series.
Pretty Ugly has teamed with Ohm Beads for a new line of sterling silver jewelry featuring the Uglydoll brand.
Scholastic has extended and expanded its publishing relationship with The LEGO Group through 2019.
Commonwealth Toy & Novelty Co. and License 2 Play have teamed up to bring Spookley the Square Pumpkin to range of new products.
OiDroids was named the winner of the License This! competition for new creative concepts at Brand Licensing Europe Thursday as the trade show rounded out its 17th year.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
Jakks Pacific is ringing in the holiday season with a lineup of its top toys including licensed offerings featuring Nintendo and Disney brands.
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