MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Pretty Ugly has launched a new line of co-branded Uglydoll/Wizard of Oz collectible figurines in partnership with licensee the Hamilton Collection.
Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Mega Brands, a member of the Mattel family, has announced a host of new partnerships for its Mega Bloks construction portfolio.
The equivalent of more than seven football fields were filled with toys and games last weekend at the 112th annual New York Toy Fair.
Warner Bros. Consumer Products has collaborated with The Art of the Brick to create an art exhibition featuring sculptures of DC Comics characters made out of LEGOs.
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