MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Viz Media Europe has appointed two new regional agencies to represent the Japanese brand "Yo-Kai Watch," which is readying for its European debut.
Fox Consumer Products EMEA is celebrating the growth of “The Simpsons” toy business with new and returning partners as the show enters its 27th season.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
Discovery Consumer Products has teamed with Explore Scientific to develop a new line of Discovery Kids outdoor adventure and exploration toys.
Zag has appointed Bandai America as the master toy partner for its upcoming CGI-animated series, "Zak Storm" (39 x 22).
Online world developer Wildworks has appointed Jazwares as the master toy partner for its "Animal Jam" game brand.
Cartoon Network has lined up five new hard line partners for its animated series "Steven Universe," including Funko, Just Toys and Toy Factory.
LEGO has unveiled its first-ever "Doctor Who" construction set.
Mattel has further expanded its partnership with Toy State to include radio-controlled toy vehicles for its Monster High fashion doll brand.
"Peppa Pig" is making a splash with five new licensing partners and a host of new additions from master toy licensee Jazwares and TCG Toys.
Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
“Breaking Bad” characters Walter White and Jesse Pinkman are the top-selling licensed masks of the third quarter for Mask-arade.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Mattel has promoted Richard Dickson and Tim Kilpin, to president, chief brands officer, and president, chief commercial officer, respectively.
The British toy market increased 4.4 percent in 2014, the best result since 2010 when toy sales were up 8 percent.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
Pretty Ugly has launched a new line of co-branded Uglydoll/Wizard of Oz collectible figurines in partnership with licensee the Hamilton Collection.
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