Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
A line of brand-new collectible Sindy dolls from Robert Tonner will make its retail debut at Harrods later this month, in a deal negotiated by Bulldog Licensing.
Topps has teamed up with Stan Lee to create an all-new Garbage Pail Kids character exclusively for the upcoming Comikaze Expo–Smilin’ Stan.
“Breaking Bad” characters Walter White and Jesse Pinkman are the top-selling licensed masks of the third quarter for Mask-arade.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
Carte Blanche Group has partnered with two distributors in South Africa to develop and grow the Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
Creata (makers of Happy Meals toys for McDonald’s and manufacturer of Skylanders toys for Activision) has hired Kathryn Klingler as director of licensing and marketing.
Zagtoon has tapped Bandai America as the master toy licensee for its new CGI TV series "Ladybug."
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Nickelodeon and Mega Brands are adding SpongeBob SquarePants to their line of Mega Bloks kids’ construction toys.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
Underground Toys celebrated the release of a wide range of new character licensed merchandise this week at New York Toy Fair.
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