Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Licensees were ready for the debut of the fourth season of HBO’s “Game of Thrones,” which premiered Sunday.
Hoho Rights has teamed with Immediate Media to launch a one-off magazine special featuring the CBeebies series “Cloudbabies.”
Giromax has launched a new collection of Shaun the Sheep stickers in the U.K., under license from Aardman Animations.
4K Media is celebrating the launch of the new Yu-Gi-Oh! website in the U.S. with a sweepstakes for four prize packages of Yu-Gi-Oh! merchandise.
Ink has appointed Simba Dickie as the master toy licensee for the award-winning Russian animated series “Masha and the Bear.”
Nerd Corps Entertainment is filling its roster of licensees for its boys’ action property Slugterra, building a portfolio that now includes 50 partners.
Autombili Lamborghini has tapped World Tech Toys to design a range of remote-controlled cars based on the Italian luxury sports car brand.
Carte Blanche Group has teamed up with Box of OMG to give away soft characters from the Moshlings collection in the next release Friday.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Debbie Sterling, the founder and chief executive officer of the girls' construction toy brand GoldieBlox, talks to Bugg Toys and Licensing about her innovative toy concept.
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