An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Overtaking last year’s mid-year and annual growth rates, the U.S. toy industry has grown 7.5 percent in the first half of 2016, according to the NPD Group.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
Feld Entertainment and Axial R/C have joined forces to release the first true-to-scale 4WD straight axle Monster Jam radio controlled truck.
Hasbro has returned to this year’s San Diego Comic-Con with a raft of exclusive and limited edition products from My Little Pony, Transformers and G.I. Joe, as well as licensed partner’s IP from Star Wars, Marvel and “Yo-Kai Watch.”
MGA Entertainment has unveiled a new tween franchise, Project Mc², designed to inspire girls' interest in science and math.
Boutique U.S. licensing agency NOBL Communications has signed on to represent the toy, art and stationery company Cra-Z-Art.
Richard Desroches has joined Imports Dragon as director of brands.
Kmart has revealed its Fab 15 list of the hottest toys for the 2015 holiday season, and announced its first-ever Kid Toy Advisory Board.
Wendy's has announced that it will no longer offer licensed toy products in its kids’ meals.
Sony Computer Entertainment America is signed a raft of new partners for the PlayStation brand and its other IP around the world.
"Peppa Pig" is making a splash with five new licensing partners and a host of new additions from master toy licensee Jazwares and TCG Toys.
Apparel brand Amy Coe has partnered with North American Bear for a line of soft toys and dolls, in a deal brokered by The Joester Loria Group.
Diamond Select Toys has unveiled series two of its Walgreens-exclusive Marvel mini-figure line.
Toy sales are on the rise worldwide heading into the fourth quarter, according of to The NPD Group, with an increase of 7 percent reported across 11 global markets.
©2016 UBM. All rights reserved. A UBM Company.