This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises.
Giromax has released a new range of stickers in the U.K. featuring Moose Toys’ Trash Pack brand.
Wicked Cool will debut its new line of The Wiggles toys exclusively at Toys ‘R’ Us in the U.S. later this month.
Toys ‘R’ Us has released its annual Holiday Hot Toy List, showcasing dozens of top toys for kids of all ages this holiday season.
Florida-based toymaker The Bridge Direct has acquired the toy assets of Good Stuff Corporation.
Weta Workshop launched the first in its line of collectibles for the upcoming film The Hobbit: The Desolation of Smaug this week.
Rovio Entertainment has unveiled details for the next iteration of its Angry Birds franchise, Angry Birds Go!.
Warner Bros. Consumer Products EMEA and publishing partner Eaglemoss are celebrating a milestone: they have rolled out the 1 millionth Batman Automobilia partwork.
Global Pursuit has signed a retail agreement with Galeries Lafayette China to introduce Uglydoll-branded merchandise at its store in Beijing.
Simba has launched the first range of Sendokai Champions toys in Spain.
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