Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
Diamond Select Toys is planning a line of deluxe gift sets featuring Marvel Comics action figures inspired by Mego's 1970s toy line.
Mattel has tapped Parragon Books to develop a publishing program for its new toy brand Ever After High, which launched in October 2013.
Knockout Licensing has added a trio of new Downton Abbey licensees for a range of play and novelty items.
DreamWorks Animation has teamed with Bazooka Candy Brands for a limited edition candy line to support How To Train Your Dragon 2.
Hasbro showcased its roster of global franchise brands this week at Licensing Expo to underscore how it is revolutionizing play through immersive story telling platforms.
Big Tent Entertainment has added three more licensees to the roster of partners for its Domo/Ghostbusters mash-up.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
PNY Technologies has partnered with the LEGO Group for a range of LEGO-branded USB flash drives.
Carter's has teamed up with Kids Preferred to develop line of toys for the baby apparel brand.
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