MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Shopkins is continuing to expand with the help of Bulldog Licensing, which has signed three new food licensees for the collectibles brand.
Mattel and Little Orbit have debuted the brand-new video game “Monster High: New Ghoul in School.”
NASCAR Team Properties is collaborating with the Madame Alexander Doll Company to design a new line of NASCAR-branded dolls.
Hallmark and Mattel have signed a new licensing agreement that will bring the Barbie brand license back to Hallmark this year.
memBrain has signed on to manage the global licensing program for the character brand Purridge & Friends, created by Furry Feline Creatives.
Brazilian Customs authorities, working in tandem with licensor Entertainment One, seized an estimated 1 million counterfeit Peppa Pig toys at ports across the country Monday.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
Crayola has teamed up with Madame Alexander Doll Company to create a line of co-branded dolls.
MGA Entertainment has launched the new Vi and Va line of fashion dolls that celebrate unique Hispanic cultural traditions at New York Toy Fair.
Crayola has tapped tween girl lifestyle company Fashion Angels to create a line of activity and lifestyle products targeted to tweens.
Comic book publisher Dynamite Entertainment has expanded its merchandising program with a new creative partnership with The Brewing Factory.
Ravensburger is celebrating the 70th anniversary of the "Thomas & Friends" brand with the addition of new puzzles to its existing range.
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