Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
Kids action brand Surf Sharks has partnered with VenDynamics for educational collector cards and stickers featuring the publishing brand.
Lawless Entertainment has been appointed to represent Aurora World’s YooHoo & Friends brand in North America.
Peanuts Worldwide has signed Just Play as its master toy licensee in the U.S. and Canada.
Plush toys and gifts manufacturer Kids Preferred will debut the new Animalia collection of Buildex wooden toys.
Mattel and Hot Wheels will debut the new feature-length film, Team Hot Wheels: The Origin of Awesome, on Digital HD Sept. 2 and DVD/Blu-ray Sept. 30.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Mask-arade has signed a new license with Disney Consumer Products to create a line of facemasks featuring the hit film Frozen.
Anderson Entertainment has signed a licensing agreement with ITV to produce a range of limited edition collectibles over the next three years.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
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