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Global Toy Trends

Dec 01, 2013

As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.

BLT To Spice Up Hasbro’s Top Brands

Thu, 2013-06-20

Atlanta-based Brand Licensing Team has partnered with Hasbro for food and beverage extensions for various Hasbro properties.  

Jakks Expands El Chavo Offerings

Thu, 2013-06-20

Jakks Pacific has broadened its agreement with Televisa and Univision Communications for the Mexican sitcom “El Chavo.” 

Hasbro Grows My Little Pony

Thu, 2013-06-20

Hasbro has unveiled expansive plans for the My Little Pony franchise that extend the brand into a range of categories.

Hot Wheels Revs Up with Toy State

Thu, 2013-06-20

Hot Wheels has teamed up with Toy State for a range of new remote controlled Hot Wheels-branded cars.

Glow Europe Plans 1D Collectibles

Wed, 2013-06-19

Global Merchandising Services, in collaboration with Glow Europe, is unleashing a new line of One Direction collectibles.

Feld, Mattel Extend Partnership

Wed, 2013-06-19

Feld Entertainment and Mattel have extended the licensing agreement between Monster Jam and Hot Wheels for another five years.  

Nick Plans Peter Rabbit Toys

Tue, 2013-06-18

  Nickelodeon has named Cartwheel Kids as the master toy licensee for its animated preschool series “Peter Rabbit.” 

Wicked Cool Expands in Asia

Tue, 2013-06-18

  Wicked Cool Toys has named a new president and announced plans to expand its retail presence in China.

Nerf Dog Debuts

Tue, 2013-06-18

  Hasbro has teamed up with Grammercy Products for a line of pet toys under its Nerf Dog brand. 

Nelvana, The Bridge Launch Pinkie Cooper

Tue, 2013-06-18

  Nelvana Enterprises and The Bridge Direct have released a new girls’ fashion doll brand–Pinkie Cooper and the Jet Set Pets.

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Featured Article

Global Toy Trends

Dec 01, 2013

As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.

Arklu Brings Lottie to U.S.

Mon, 2013-03-11

British toy company Arklu has signed a distribution agreement with Schylling to bring its Lottie fashion dolls to the U.S.

Nick Announces Tablet Partnership

Thu, 2013-03-21

Nickelodeon and Fuhu have teamed up for Nickelodeon-themed accessories and pre-loaded content for the Nabi Jr. kids’ tablet.

Octonauts Toys Arrive in U.S.

Tue, 2013-03-26

  Fisher-Price’s line of toys featuring Silvergate Media’s preschool series “Octonauts” is arriving at stores in the U.S. this month. 

McFarlane Adds to ‘Walking Dead’ Line

Thu, 2013-03-28

McFarlane Toys has released a third action figure line for AMC’s “The Walking Dead.” 

Hasbro Amps Up Pet Shop App

Wed, 2013-02-13

Hasbro and its partner Gameloft have added a new interactive feature to the "Littlest Pet Shop" app that creates an interactive experience with the physical toys.

Maxell Plans Cut The Rope Headphones

Wed, 2013-02-13

Zeptolab has tapped Maxell for a line of Cut the Rope-branded headphones in Canada, in a deal brokered by Studio Licensing.

CandyRific Plans Trash Pack Novelties

Tue, 2013-04-02

  CandyRific has signed a new license with Moose Enterprise to create a range of novelty items featuring the garbage-inspired brand Trash Pack.

Mezco to Make Axe Cop Toys

Fri, 2013-03-01

Surge Licensing has signed a new deal with Mezco Toyz to create line of collectibles for the online comic "Axe Cop."

SEGA Adds Sonic Apparel

Wed, 2013-02-27

SEGA Europe has partnered with TVMania for a new range of Sonic the Hedgehog apparel and accessories in the G/A/S territories.

Technicolor Plans Second Barbie DVD

Wed, 2013-02-27

Technicolor has released the new DVD/Blu-ray feature, Barbie in the Pink Shoes, under license from Mattel.