Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
SEGA has unveiled details of the upcoming TV series and consumer products program for the newly launched brand of the Sonic universe, Sonic Boom.
Brix 'N Clix is refuting the allegations made by Spin Master in a civil lawsuit filed last month over the Flutterbye Flying Fairy toy.
Mattel has promoted company veteran Tim Kilpin to executive vice president, international.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
Kids Preferred has launched a line of Splat the Cat toys, based on the best-selling children’s picture books by Rob Scotton.
Hasbro has signed more than 300 licensing and promotional agreements worldwide for its Transformers brand in advance of the franchise’s next film, Transformers: Age of Extinction.
Dora is setting off on her next big adventure in “Dora and Friends: Into the City!,” a brand-new animated preschool series.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
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