Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
The Toy Retailers Association has unveiled its annual list of the top 50 U.K. “Dream Toys” for the holiday season.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Knockout Licensing continues to expand the U.S. licensing program for the hit British drama “Downton Abbey” with two new licensees
The winners of the sixth annual Toy Fair Best New Toy Awards were announced Tuesday on the first day of the U.K. Toy Fair in London.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Rainbow has collaborated with Russian fashion designer Kira Plastinina to create a special edition Winx Club doll.
Toy executives gathered in New York Saturday night to honor the year’s winners at the 14th annual Toy of the Year Awards.
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