Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
Bulldog Licensing is looking to bring the iconic football publishing brand Shoot to the toy sector.
Signature Publishing is promoting GP Flairs’ modeling brand Plasticine in its children’s magazines over the next three months.
Nickelodeon has unveiled a new specialty plush line inspired by the preschool series “Peter Rabbit” at Nordstrom stores across the U.S. and online.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
Toys ‘R’ Us has appointed Campbell Lennox as managing director of Toys ‘R’ Us, Australia.
MGA Entertainment has signed a deal with Viacom to air the first two seasons of the “Lalaloopsy” TV series internationally on Nickelodeon and Nick Jr. networks.
Zodiak Kids and Biplano, the Iberian agent for the preschool brand Tickety Toc, have appointed new licensees for the brand in the region.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
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