Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
Turner Broadcasting System’s Cartoon Network and Boomerang will air more than 800 minutes of new Mattel television content in Latin America.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
Nickelodeon has unveiled a new specialty plush line inspired by the preschool series “Peter Rabbit” at Nordstrom stores across the U.S. and online.
Hasbro teamed up with retailers Monday for Cybertron Monday, an online global sales event featuring the Transformers brand.
Toys ‘R’ Us has appointed Campbell Lennox as managing director of Toys ‘R’ Us, Australia.
MGA Entertainment has signed a deal with Viacom to air the first two seasons of the “Lalaloopsy” TV series internationally on Nickelodeon and Nick Jr. networks.
Zodiak Kids and Biplano, the Iberian agent for the preschool brand Tickety Toc, have appointed new licensees for the brand in the region.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
The National Football League, NFL Players Inc. and licensee Bleacher Creatures have unveiled the 2014 NFL player plush collection, which includes more than 50 NFL stars.
MetLife has opened The Snoopy and Belle in Fashion exhibit at the New Museum's Sky Room in New York, N.Y., in conjunction with New York Fashion Week.
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