This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Jeremy Robinson has been appointed as the new country manager at toy company Schleich.
Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."
Hasbro and IDW will auction off a one-of-kind My Little Pony: Friendship is Magic comic book for charity.
Trading card company Upper Deck will introduce villains into the fourth series of its Marvel deck building game named Villains.
Infinity Licensing has struck a deal for exclusive merchandise based on the classic Little Critter book series to be sold exclusively at Kohl’s department stores.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
Discovery Communications has launched a new standalone app “Real Scary Spiders,” in partnership with Animal Planet.
Platinum Films has struck a three-season deal for “Matt Hatter Chronicles” with Cartoon Network in Asia.
Wham-O and Precious Tales are planning a line of pet products inspired by classic Wham-O toy brands such as Frisbee and Hula Hoop.
Mattel has completed its acquisition of fellow toy company Mega Brands for approximately $460 million.
Spin Master will roll out its line of Paw Patrol toys inspired by the Nickelodeon preschool series exclusively at Toys ‘R’ Us in the U.S. Sunday.
Threezero has launched its new 1/6th-scale toy line featuring characters from the hit HBO series “Game of Thrones.”
Party Animal has launched the first military action figures licensed by the U.S. Army called Lil’ Troops.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Fisher-Price has teamed up with Ford for a Power Wheels vehicle inspired by the 2015 F-150 truck.
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