Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Hasbro has launched Toybox Tools, a free online resource to help caregivers and educators make playtime fun for children with developmental disabilities.
Outfit7 Limited is bringing its Talking Tom and Friends brand to "Toyze," the first app store for 3D-printed, customizable game characters.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
IMC Toys and Rubie’s have announced a joint venture between their new Italian companies–IMC Italia and Rubie’s Italia.
American Greetings Properties has launched a promotional program with drink brand Ribena Cordial in Singapore.
U.K. design-a-doll brand Makies, one of the first safety-certified 3D printed toys at retail, is making its U.S. debut on Amazon.
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
Sony Pictures Consumer Products is getting ready for the 30th anniversary of Ghostbusters next year by lining up a raft of licensees.
The Aird Group’s Japanese-inspired lifestyle brand Kimmidoll is ringing in the New Year with a trio of licensees for toys, health and beauty and apparel.
BBC Worldwide has signed a new deal with HTI for a line of wheeled toys featuring the CBeebies series “Something Special.”
IDW Publishing is expanding its micro comic fun packs with a set of Teenage Mutant Ninja Turtles collectibles, under license from Nickelodeon.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Wooky Entertainment is featuring a range of new activity kits this week at New York Toy Fair.
McFarlane Toys has unveiled its new toy line based on Ubisoft’s “Rabbids” video game and the Nickelodeon TV Series, “Rabbids Invasion.”
Zodiak Kids has signed a trio of new partners for its CBeebies series “Mister Maker.”
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
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