Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
HBO Global Licensing and Funko are adding to their line of Game of Thrones figures with a collection of 2.5-inch mini-figures.
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
Nickelodeon & Viacom Consumer Products has secured five new consumer product deals in Russia and the CIS for “Dora the Explorer.”
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have launched “The LEGO Movie” video game.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Bandai and Sync Beatz Entertainment are planning a new app, “Tamagotchi L.i.f.e. Angel.”
Cartoon Network Enterprises has added a raft of new product for its animated series “Adventure Time.”
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