Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
Branding agency The Wildflower Group continues to expand the licensing program for the Girl Scouts of the USA with three new licensing deals.
Activision is getting in the Easter spirit with three limited edition "Skylanders Trap Team" toys–new mini characters and a Bunny Earth Trap.
KISS and Bare Tree Media have teamed to launch the “KISS Photo Bomb” app, which lets fans “KISSify” their photos and text messages.
Limon and Oli's publishing and licensing representative Mart Agency has signed two new partners for the classic Turkish comic strip brand.
LeapFrog Enterprises has unveiled plans for the LeapBand, a wearable activity tracker for kids that encourages active play and healthy habits.
Toy State has secured the worldwide rights to remote-control toy manufacturer Nikko by acquiring its Asian and European operations.
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Nerd Corps Entertainment has inked its 50th licensee for the children's animated series "Slugterra"–Panini.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."
Over 2,500 people packed the Bluewater Shopping Centre in Kent, England this weekend to enjoy two days of “Moshlings Madness,” for the new Moshlings Collection.
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