Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
Sophie la girafe has partnered with Travis Designs to develop a new line of baby and children's apparel and costumes inspired by the iconic teething toy.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Saban Brands is planning a new original kids' series inspired by its Popples toy brand that will be available exclusively on Netflix worldwide.
Toys 'R' Us is planning to hire 45,000 seasonal employees at its stores and distribution centers across the U.S. for the holidays.
Florida-based toymaker The Bridge Direct has acquired the toy assets of Good Stuff Corporation.
Nelvana Enterprises is presenting an array of classic and new content this year at BLE.
Silvergate Media has made two new additions to the Classic Peter Rabbit licensee roster, with new partners for plush and tableware.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
Bandai is planning to re-launch the ‘90s virtual pet toy Tamagotchi as a new multi-platform brand with new devices, lifestyle products and animated content.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Following a 1 percent decline in the U.K. toy sector in 2013, this year will see a turnaround and even moderate growth.
Planeta Junior is looking for a master toy licensee for its new TV series “Egyxos” this week at the Nuremberg Toy Fair in Germany.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
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