Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
Sophie la girafe has partnered with Travis Designs to develop a new line of baby and children's apparel and costumes inspired by the iconic teething toy.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
Saban Brands is planning a new original kids' series inspired by its Popples toy brand that will be available exclusively on Netflix worldwide.
Toys 'R' Us is planning to hire 45,000 seasonal employees at its stores and distribution centers across the U.S. for the holidays.
Children’s toy and entertainment company Dracco is heading into Brand Licensing Europe with two brands to satisfy both boy and girl demographics– Zombie Zity and Filly
Hasbro has signed a raft of new fashion deals for its My Little Pony and Transformers brands.
Warner Bros. Consumer Products has partnered with figurine manufacturer Schleich on a new line of DC Comics figurines.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
TVMania has signed on as the newest licensee for Moose Enterprise’s The Trash Packfor apparel, fashion bags and accessories in G/A/S.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
Coolabi has picked Character Options to be the master toy partner for its upcoming remake of the classic British animated series “Clangers.”
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
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