Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
Flair and Disney got the highest deliveries ever reported for a Twitter party for a children’s product, reaching more than 1.8 million unique accounts.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Warner Bros. Consumer Products EMEA and publishing partner Eaglemoss are celebrating a milestone: they have rolled out the 1 millionth Batman Automobilia partwork.
Global Pursuit has signed a retail agreement with Galeries Lafayette China to introduce Uglydoll-branded merchandise at its store in Beijing.
Simba has launched the first range of Sendokai Champions toys in Spain.
Mattel has formed a new division, Playground Productions, which will be dedicated to the creation of strategic, multi-platform storytelling.
DJ Murphy is planning a monthly magazine in the U.K. that will feature Moose Toys new girls’ brand The Zelfs, in a deal that was negotiated by Lisle International.
Lucasfilm Animation gave the world its first look at the newest “Star Wars Rebels” character at the Nuremberg Toy Fair.
Choon’s Design has tapped Brand Central to develop a consumer products program for its rubber band weaving toy Rainbow Loom.
American Greetings Properties has partnered with fashion designer Jeremy Scott for an apparel collection inspired by the 1980s toy Madballs.
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
Crayola and General Mills have joined the roster of more than 175 licensees for Activision Publishing Skylanders franchise.
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