Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Moose Toys has added 16 new licensees for its Shopkins brand in the U.S. and Canada, in a series of deals brokered by The Licensing Shop.
Painting Lulu has signed its first licensing agreement with Mattel, to bring the Barbie and Hot Wheels brands to the digital coloring platform.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Disney Consumer Products and Marvel have unveiled a broad merchandise program, now arriving at retailers in the U.S., for the upcoming film Avengers: Age of Ultron.
Mattel has partnered with Autodesk to power a new toy line that will feature 3D printing technology.
CJ Products is creating an exclusive line of plush products featuring characters from Hasbro's TV series "My Little Pony: Friendship is Magic."
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
LeapFrog Enterprises has unveiled plans for the LeapBand, a wearable activity tracker for kids that encourages active play and healthy habits.
Toy State has secured the worldwide rights to remote-control toy manufacturer Nikko by acquiring its Asian and European operations.
Radar Licensing, agent for the original Texas Chainsaw Massacre film series, has lined up a roster of licensees to celebrate the franchise’s 40th anniversary.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Nerd Corps Entertainment has inked its 50th licensee for the children's animated series "Slugterra"–Panini.
U.K. children’s museum Eureka! is looking for licensees to collaborate on upcoming projects targeting the 5- to 7-year-old educational market.
Tech 4 Kids has signed on to create toy and lifestyle products for the game app "Flappy Bird."
Over 2,500 people packed the Bluewater Shopping Centre in Kent, England this weekend to enjoy two days of “Moshlings Madness,” for the new Moshlings Collection.
GiGGo Toys has partnered with the city of New York (NYC & Company) to produce licensed ride-on toys featuring iconic brands such as NYPD and FDNY.
Iron Gut Publishing, which recently released a line of limited edition collectible artwork for the iconic French teething toy, Sophie la girafe, has expanded the line's distribution.
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