This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Halo Consumer Products has teamed up with four new licensees for products inspired by the "Halo" video game franchise.
Platinum Films has appointed the Simba Dickie Group master toy licensee for “Matt Hatter Chronicles.”
Mattel has launched the Hot Wheels Monster Jam Mighty Minis line, featuring micro-sized Monster Jam trucks.
The LEGO Group celebrated the launch of its Sydney Opera House model with replicated images on the historic building last week.
Kmart Toys has unveiled its annual Fab 15 holiday toy list, featuring toys from Hasbro, Disney, LEGO and Spin Master.
WWE is seeing a lot of action outside of the ring with a new range of electronics and accessories and its first-ever collectible statues.
Entertainment One has appointed Character Options as the master toy partner for Ben and Holly’s Little Kingdom in the U.K.
The CGI-animated web series, “Barbie Life in the Dreamhouse,” will premiere on Nickelodeon in October.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Classic toys like LEGO and Barbie are still at the top of children’s wish lists this year, but non-traditional items are also in demand.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
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