Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Smart Toy, formerly known as Ubooly, has been acquired by Cartwheel Kids, a Los Angeles-based manufacturer of children’s products.
Toys ‘R’ Us has appointed Dianne Guerreiro as managing director of Toys ‘R’ Us, Australia.
The professional wrestling league WWE has signed a trio of new deals for toys and novelty items in North America.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
Random House Children’s Books has released a series of new titles from Nickelodeon, Mattel and Sesame Workshop.
Carte Blanche Group has partnered with two distributors in South Africa to develop and grow the Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
U.K. Toy Fair took place in London last week, with top toymakers from around world presenting a new offerings and brands.
More than 76,000 professionals from 112 countries traveled to Nuremberg, Germany, for the largest ever Spielwarenmesse toy fair last week.
The Elf on the Shelf property is a bustling business both in print and consumer products.
Sesame Workshop has tapped TCG to create a new line of wooden toys featuring the characters of “Sesame Street.”
Paper Punk has unveiled paper-based construction toys inspired by Nickelodeon’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants.
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