This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
Playing card company Caramundi is bringing its new Shuffle card game range to France.
Software provider Pariplay is collaborating with C3 Entertainment to release a Three Stooges slot game for worldwide distribution.
Fuhu, creator of the Nabi line of tablets for kids (including the DreamTab, created in partnership with DreamWorks Animation) is launching interactive toys called Morpho Pods.
Adam West will be on hand to help launch Aristocrat’s new slot game Batman Classic TV Series Slot Game in Temecula, Calif., this Wednesday.
Hasbro showcased its roster of global franchise brands this week at Licensing Expo to underscore how it is revolutionizing play through immersive story telling platforms.
LEGO has teamed up with Funcom for the new “LEGO Minifigures Online” game, which is set to debut in the second half of 2014.
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
Skechers USA has tapped Jakks Pacific to develop a line of toys and products inspired by the Skechers and Twinkle Toes brands.
Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.
Playing card company Cartamundi U.K. has made two new additions to its sales and marketing team.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
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