An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
Cartoon Network Enterprises has tapped five new licensees to create a line of products based on the Adult Swim original animated series “Rick and Morty.”
Mattel and Ubisoft have joined forces to bring Mattel’s card game, Uno, to Xbox One, PlayStation 4 and Windows PC.
Atlantyca Entertainment has partnered with Italian board and card game producer Giochi Uniti to create a story telling card game based on the book series, Geronimo Stilton: Kingdom of Fantasy.
ITV Studios has tapped Cartamundi for three new card games inspired by its animated series, “Thunderbirds Are Go.”
Video game merchandise specialist Merchoid, under license from Hasbro and Square Enix, will release a “Final Fantasy VII” Monopoly board game in April 2017.
Margaritaville, the global lifestyle brand inspired by Jimmy Buffett, has tapped Victory Tailgate to design and sell themed outdoor game sets.
Cartamundi continues to add to its line of Shuffle card games with a new twist on Hasbro’s Game of Life and Connect 4 games.
FremantleMedia Kids & Family has signed multiple licensees in North American for its preschool series, “Kate & Mim-Mim.”
Hasbro has partnered with The Araca Group, a Broadway production company, to bring Hasbro’s properties to the stage.
Bandai Namco Entertainment Europe has named FabZat as the exclusive merchandising provider of “Tekken Card Tournament” trading card packs.
King Features Syndicate is readying comic book hero Flash Gordon for takeoff with a lineup of new international and domestic licensing partners.
Discovery Consumer Products has teamed with Horizon Group USA for a new line of crafts and children’s activity kits under the Discovery Kids brand.
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
U.K.-based high street retailer The Entertainer will open a new store April 2 at the Orchards Shopping Centre in Hayward Heath, U.K.
The Swedish toy company Brio has appointed Ink Global to represent the company across merchandise, publishing and promotions.
Wizards of the Coast and Viz Media are developing The Art of Magic: The Gathering–Zendikar, an art book featuring the strategy card game Magic: The Gathering.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Panini has launched a new collection of "Sendokai Champions" combat cards in Spain.
Bolstered by major film and television releases in 2015 and aided by a surge in collectibles, toys sales grew again last year.
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