Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Konami Digital Entertainment has released a large assortment of new Yu-Gi-Oh! trading card game products for beginners and veterans.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
Consumer Product Connection has secured two new licensees for the virtual pet app “Pou.”
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
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