Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Jumbo Games has signed a pan-European licensing deal with HBO Global Licensing to produce a series of Game of Thrones jigsaw puzzles.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for all things toys.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
IDW Games and Twentieth Century Fox Consumer Products are planning a new big-box board game based on the first three seasons of the ’90s TV drama “The X-Files.”
Kids action brand Surf Sharks has partnered with VenDynamics for educational collector cards and stickers featuring the publishing brand.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
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