Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Jumbo Games has signed a pan-European licensing deal with HBO Global Licensing to produce a series of Game of Thrones jigsaw puzzles.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
Santoro has added two new licensees to the roster for its art brand Gorjuss in Europe, and unveiled new products from existing licensees in the region.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
Consumer Product Connection has secured two new licensees for the virtual pet app “Pou.”
Konami Digital Entertainment’s Yu-Gi-Oh! Trading Card Game Duelist competition for North American World Championship qualifiers was held in Detroit, Mich.
Toys 'R' Us lifted the curtain on its plans for the 2014 holiday season during a preview event at its showcase Time's Square store in New York City Wednesday.
Toys ‘R’ Us has debuted a revamped YouTube channel designed to be the go-to destination for programming for all things toys.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.