Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Dynamite Entertainment has teamed with Arcane Wonders to expand Arcane's tabletop fantasy game Mage Wars into multiple new product categories.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
Skechers USA has tapped Jakks Pacific to develop a line of toys and products inspired by the Skechers and Twinkle Toes brands.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Playing card company Cartamundi U.K. has made two new additions to its sales and marketing team.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
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