Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Konami Digital Entertainment has released a large assortment of new Yu-Gi-Oh! trading card game products for beginners and veterans.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Stern Pinball is planning a Mustang-themed pinball machine that will launch in 2014, as part of the Ford car’s 50th anniversary.
Augmented reality and licensed toys were in the spotlight at the U.K. Toy Fair in London Jan. 20-22.
Saban Brands has tapped Jakks Pacific to develop a new gaming system for the brand Power Rangers and has renewed its costume partnership.
Powersports brand Polaris Industries has signed a multi-year agreement with Alchemy3 to create lottery games featuring Polaris vehicles.
Eric Poses is driving cross-country this summer to host meet-and-greets throughout the U.S.
Egmont Publishing has unveiled its newest Minecraft title–Blockopedia.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
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