Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Konami Digital Entertainment has released a large assortment of new Yu-Gi-Oh! trading card game products for beginners and veterans.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Britain’s Toy Retailers Association released DreamToys 2014, its annual prediction of best-selling toys for the holidays.
Aristocrat won top honors at the Global Gaming Awards in Las Vegas, with its “The Walking Dead Slot Game” named Casino Product of the Year.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
IDW Games and Twentieth Century Fox Consumer Products are planning a new big-box board game based on the first three seasons of the ’90s TV drama “The X-Files.”
Kids action brand Surf Sharks has partnered with VenDynamics for educational collector cards and stickers featuring the publishing brand.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
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