Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Konami Digital Entertainment has released a large assortment of new Yu-Gi-Oh! trading card game products for beginners and veterans.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
Britain’s Toy Retailers Association released DreamToys 2014, its annual prediction of best-selling toys for the holidays.
Aristocrat won top honors at the Global Gaming Awards in Las Vegas, with its “The Walking Dead Slot Game” named Casino Product of the Year.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
4K Media is gearing up for a major release. Its Yu-Gi-Oh! property, which is based on the trading card game, is currently in development for a feature-length film.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
A first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair this week.
Cartamundi has added the Disney Planes Wings Around the Globe game box to its offerings for the Disney Planes brand.
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