Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Konami Digital Entertainment has released a large assortment of new Yu-Gi-Oh! trading card game products for beginners and veterans.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
WizKids/NECA has released an app version of the monster-battling, dice, deck building game Quarriors!.
Topps Europe has appointed Click Distribution U.K. as the exclusive distributor of its products in the U.K.
Stern Pinball is unveiling never-before-seen images of Ford's special edition Mustang model on its new Mustang limited edition pinball machine.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
Toys “R” Us has a new brand campaign in partnership with The Escape Pod and “Action Movie Kid” creator Daniel Hashimoto called “C’mon, Let’s Play.”
Cartoon Network Enterprises will take its upcoming show launches like “The Powerpuff Girls” to international levels in 2015.
Bookseller Barnes & Noble has launched Educational Toys & Games Science Centers at select stores across the U.S. and on its website.
Hasbro has expanded its lottery and casino licensing agreement with Scientific Games, which recently merged with WMS Gaming.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Hoho Rights has teamed with Immediate Media to launch a one-off magazine special featuring the CBeebies series “Cloudbabies.”
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