Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
FAO Schwarz is celebrating the holidays with one-of-a-kind gifts and festive décor and is offering shoppers the chance to give back.
Konami Digital Entertainment has released a large assortment of new Yu-Gi-Oh! trading card game products for beginners and veterans.
Genius Brands International has named PBS Distribution as the home entertainment (DVD, CD and digital) partner for its Baby Genius library.
Cartamundi has announced the debut of three new Shuffle games: Disney's Frozen, Pixar Cars and a Monopoly Deal Disney Edition.
Entertainment One Licensing has secured a number of deals for the global preschool brand Peppa Pig in the G/A/S region, including a regional licensing agent.
Fisher-Price has hired veteran toy executive Vinnie D’Alleva as senior vice president of Fisher-Price Friends.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
Babies ‘R’ Us will help parents celebrate their little ones’ very first holiday season with a special series of “Baby’s First Christmas” in-store events.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
Ubisoft and Cryptozoic Entertainment are developing a board game based on the “Assassin’s Creed” video game franchise.
Hasbro has announced the top five "house rules" from fans that will be featured in future Monopoly games.
Cartamundi’s line of card games based on many of Hasbro’s entertainment brands is now available for company promotions.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
WizKids/NECA has released an app version of the monster-battling, dice, deck building game Quarriors!.
Topps Europe has appointed Click Distribution U.K. as the exclusive distributor of its products in the U.K.
Stern Pinball is unveiling never-before-seen images of Ford's special edition Mustang model on its new Mustang limited edition pinball machine.
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