Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Dynamite Entertainment has teamed with Arcane Wonders to expand Arcane's tabletop fantasy game Mage Wars into multiple new product categories.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Atlantyca Entertainment’s licensing partner BRB Internacional has inked a new deal with Librodivo for a line of Geronimo Stilton board games.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
The U.S.-based non-profits Kids In Distressed Situations and Fashion Delivers have successfully completed their merger.
4K Media is gearing up for a major release. Its Yu-Gi-Oh! property, which is based on the trading card game, is currently in development for a feature-length film.
USAopoly has released its latest Monopoly crossover edition based on the TV series “The Big Bang Theory.”
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
A first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair this week.
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