Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Jumbo Games has signed a pan-European licensing deal with HBO Global Licensing to produce a series of Game of Thrones jigsaw puzzles.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
Electronic Arts and Hasbro have launched two new Monopoly-branded casino game apps.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
NBCUniversal has partnered with Cardinal Industries to release a card game based on its weekly game show, “Hollywood Game Night.”
MerryMakers has tapped University Games for a range of puzzles and games featuring the Pete the Cat publishing brand.
Trading card company Topps will start a new wave of licensing activity for the sci-fi cult classic Mars Attacks for the 2014-15 season.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has teamed up with Aquarius to create DC Comics-based board games.
Hasbro has partnered with jewelry and accessories retailer Icing for a capsule collection inspired by the Monopoly board game.
Giromax has released a new line of trading cards in Spain featuring the new app, “Angry Birds Go!” under license from Rovio Entertainment.
Toy company and confectionery licensee Dracco is now finding success as a licensor for its brands such as Zombie Zity, Predasaurs and Filly.
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