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Featured Article

Global Toy Trends

Dec 01, 2013

As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.

The Beano to Feature Fight My Monster

Tue, 2013-05-28

  Lisle International has teamed up with DC Thomson to feature Fight My Monster in The Beano.

WizKids Adds BioShock Figures

Thu, 2013-05-23

  WizKids has announced plans to add new BioShock Infinite-themed figures to its HeroClix lineup of  gaming pieces.

Topps Plans Mars Attacks Game

Thu, 2013-05-16

  The Topps Company and Mantic Games have joined forces to bring Mars Attacks to life as a tabletop war game.

Comedian Teams for Board Game

Mon, 2013-05-13

  Comedian Rob Delaney has teamed up with All Things Equal for a new board game based on his popular Tweets.

Ink Signs First Subway Surfers Deals

Thu, 2013-05-02

Ink, global representative for the game app “Subway Surfers,” has signed the first licensing deals for the brand.

Marvel Launches Iron Man Products

Fri, 2013-04-26

Marvel Entertainment and Disney Consumer Products have unveiled the full lineup of new products for Iron Man 3.

WWE WrestleMania Breaks Records

Fri, 2013-04-26

WWE has added two new licensees following the success of “WrestleMania 29,” which was the highest grossing event in WWE history.

Giromax Launches Trash Pack Cards

Thu, 2013-04-18

  Giromax has released a new line of trading cards in the U.K. featuring Moose Toys’ collectible toy property Trash Pack.

Topps Revives Mars Attacks

Tue, 2013-04-16

Topps is planning new trading cards for Mars Attacks brand, following its reissue of the original 1962 cards last year.

Oxford Inks Toy Deal in India

Wed, 2013-04-10

Oxford Limited has partnered with Swadesh Essfil to create a range of University of Oxford-branded toys and games in India.  

Most Viewed

Featured Article

Global Toy Trends

Dec 01, 2013

As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.

Rovio, DWA Release ‘Croods’ App

Fri, 2013-03-15

  DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.

WB Launches Hobbit Web Game

Mon, 2013-03-25

  Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.

Atlantyca Teams for Geronimo Plush

Tue, 2013-02-12

Atlantyca Entertainment has signed a deal with the California-based manufacturer MerryMakers for a line of plush dolls and toys featuring Geronimo Stilton in North America.

DreamWorks Names Toy Licensee

Wed, 2013-02-20

DreamWorks Animation has appointed Spin Master as the worldwide master toy partner for its Dragons franchise, which includes a TV series and an upcoming feature film sequel.

Kids Preferred Acquires New Brand

Mon, 2013-02-04

U.S. toy manufacturer Kids Preferred has acquired the Bunnies By The Bay luxury children's brand.

Oreo Teams for Nokia App

Mon, 2013-02-25

Last year Oreo conquered Antarctica, now the cookie company is taking on the universe with a new app created as part of its collaboration with Mondolez and Nokia.

TLC Brings Little Tikes to ASDA

Fri, 2013-04-05

U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand. 

Peanuts Plans Snoopy App

Wed, 2013-03-06

Chillingo, an independent games publisher and division of Electronic Arts, is partnering with Peanuts Worldwide to develop a new “Snoopy Coaster” app.

Cut the Rope Gets Global Agents

Tue, 2013-04-16

ZeptoLab U.K. and ITV Studios Global Entertainment have appointed a series of new agents for “Cut the Rope.”

Toy Fair: Sanrio, NECA Partner for Toys

Tue, 2013-02-12

NECA has unveiled its new line of toys featuring Hello Kitty and other top Sanrio characters.