Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Jumbo Games has signed a pan-European licensing deal with HBO Global Licensing to produce a series of Game of Thrones jigsaw puzzles.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
Hasbro and the playing card brand Cartamundi have partnered to develop a new line of card games based Hasbro’s global brands in Europe.
Despite frigid temperatures, more than 30,000 people are expected to attend the 111th American International Toy Fair.
Warner Bros. Consumer Products has collected a full slate of partners for the upcoming feature film Godzilla.
This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Toys “R” Us appointed Chetan Bhandari as senior vice president, corporate finance and treasurer.
Mind Candy has signed Topps as one of the first partners for its new game brand “World of Warriors.”
Atlantyca Entertainment’s licensing partner BRB Internacional has inked a new deal with Librodivo for a line of Geronimo Stilton board games.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
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