Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Acamar Films has signed a wide range of new international licensing partners for its children’s television show “Bing.”
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Mind Candy has signed Giochi Preziosi Group as the European toy partner for its new game brand “World of Warriors.”
Jumbo Games has signed a pan-European licensing deal with HBO Global Licensing to produce a series of Game of Thrones jigsaw puzzles.
The National Museum of the Royal Navy has secured several new licensees for the warship HMS Victory.
Topps and Mantic Games have joined forces to bring Mars Attacks to life as a miniature tabletop war game that will arrive at retail this month.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
A first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair this week.
Cartamundi has added the Disney Planes Wings Around the Globe game box to its offerings for the Disney Planes brand.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
FremantleMedia North America is expanding the Loteria brand, based on the traditional Latin American game, in two new partnerships.
Electronic Arts and Hasbro have launched two new Monopoly-branded casino game apps.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
NBCUniversal has partnered with Cardinal Industries to release a card game based on its weekly game show, “Hollywood Game Night.”
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