As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.
Lisle International has teamed up with DC Thomson to feature Fight My Monster in The Beano.
WizKids has announced plans to add new BioShock Infinite-themed figures to its HeroClix lineup of gaming pieces.
The Topps Company and Mantic Games have joined forces to bring Mars Attacks to life as a tabletop war game.
Comedian Rob Delaney has teamed up with All Things Equal for a new board game based on his popular Tweets.
Ink, global representative for the game app “Subway Surfers,” has signed the first licensing deals for the brand.
Marvel Entertainment and Disney Consumer Products have unveiled the full lineup of new products for Iron Man 3.
WWE has added two new licensees following the success of “WrestleMania 29,” which was the highest grossing event in WWE history.
Giromax has released a new line of trading cards in the U.K. featuring Moose Toys’ collectible toy property Trash Pack.
Topps is planning new trading cards for Mars Attacks brand, following its reissue of the original 1962 cards last year.
Oxford Limited has partnered with Swadesh Essfil to create a range of University of Oxford-branded toys and games in India.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
Atlantyca Entertainment has signed a deal with the California-based manufacturer MerryMakers for a line of plush dolls and toys featuring Geronimo Stilton in North America.
DreamWorks Animation has appointed Spin Master as the worldwide master toy partner for its Dragons franchise, which includes a TV series and an upcoming feature film sequel.
U.S. toy manufacturer Kids Preferred has acquired the Bunnies By The Bay luxury children's brand.
Last year Oreo conquered Antarctica, now the cookie company is taking on the universe with a new app created as part of its collaboration with Mondolez and Nokia.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
Chillingo, an independent games publisher and division of Electronic Arts, is partnering with Peanuts Worldwide to develop a new “Snoopy Coaster” app.
ZeptoLab U.K. and ITV Studios Global Entertainment have appointed a series of new agents for “Cut the Rope.”
NECA has unveiled its new line of toys featuring Hello Kitty and other top Sanrio characters.
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