Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Following its debut appearance at Brand Licensing Europe last month, Outfit7 has signed a series of deals for Talking Tom and Talking Friends.
Garfield is paying a visit to the Facebook game “Gourmet Ranch” for Thanksgiving.
Dimensional Branding Group has appointed Bradford License India as the sub-agent its game app “Temple Run” in India.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
IDW Publishing has added Rovio Entertainment’s Angry Birds to its portfolio and plans to launch a series of comic books for the brand.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
Bare Tree Media has launched the first Doodle Jump mobile sticker pack across mobile messenger platforms worldwide, under license from Lima Sky.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Nuture Rights has tapped Immediate Media to create an interactive app based on the classic picture book Dinosaur Roar!.
Cupcake Digital and Twentieth Century Fox Consumer Products are giving fans of the upcoming Rio 2 film in a new app.
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