Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
Nerd Corps Entertainment has extended its contract with toy partner Jakks Pacific for the boys’ action property Slugterra.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Corus Entertainment has partnered with mobile technology company Fingerprint to create a mobile entertainment platform for children ages 2 to 7.
Corus Entertainment is planning to launch TV Everywhere apps for its kids' channels Treehouse, YTV and Teletoon.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
IDW Publishing has added Rovio Entertainment’s Angry Birds to its portfolio and plans to launch a series of comic books for the brand.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
Bare Tree Media has launched the first Doodle Jump mobile sticker pack across mobile messenger platforms worldwide, under license from Lima Sky.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Nuture Rights has tapped Immediate Media to create an interactive app based on the classic picture book Dinosaur Roar!.
Cupcake Digital and Twentieth Century Fox Consumer Products are giving fans of the upcoming Rio 2 film in a new app.
The Jim Henson Company has launched an app based on its new animated preschool series “Doozers,” to coincide with the show’s premiere on Hulu Kids.
Legendo Entertainment has created “FCB Pinball” a digital pinball simulation that will engage FC Barcelona’s players in football challenges.
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