Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Outfit7 has teamed up wit Mythology Entertainment to bring its Talking Tom and Friends digital brand to theaters.
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
New entertainment company Seriously, launched by two former executives of Rovio has unveiled its first mobile game “Best Fiends.”
The Walt Disney Company U.K. is rolling out its “Disney Princess Palace Pets” app in Britain.
Activision Publishing has released the video game “Angry Birds Star Wars" for Sony’s new PS4 and Microsoft’s new Xbox One.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
SEGA Corporation has taken on its first client as a merchandising agent–Lima Sky’s game app, “Doodle Jump.”
Discovery Communications has signed two new partners to create augmented reality and role play toys for its Discovery Kids brand.
Lion Forge Comics has launched two new digital comic books based on the TV shows “Saved by the Bell” and “Punky Brewster.”
MGM’s Consumer Products division has lined up 18 licensees in support Robocop, which premiered in U.S. theaters Feb. 12.
Bulls Licensing has signed on to rep Imangi Studio’s game app “Temple Run” in the Nordics.
Graphic India and POW! Entertainment have introduced a new superhero from Stan Lee on Rovio’s ToonsTV streaming video platform.
KISS and Bare Tree Media have teamed to launch the “KISS Photo Bomb” app, which lets fans “KISSify” their photos and text messages.
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