Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Outfit7 has teamed up wit Mythology Entertainment to bring its Talking Tom and Friends digital brand to theaters.
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
Wizards of the Coast and game developer DeNA have launched the first-ever Dungeons & Dragons mobile game, “Arena of War.”
American Greetings Properties is continuing to digitize Strawberry Shortcake with the release of three new apps.
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
Apple released its list of the top apps of 2013 Tuesday, with many games that feature attached licensing programs making the list.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Licensing agency Brandberry has tapped Bare Tree Media to create a range of branded virtual goods and mobile apps for its portfolio.
Stan Lee’s Kids Universe has teamed up with Storypanda Digital Publishing to create interactive storybook apps.
TextPride, which develops branded content for mobile devices, has launched its content on four mobile messaging apps worldwide.
Twentieth Century Fox Consumer Products has signed a global deal with Cupcake Digital for new interactive storybooks and activity apps featuring its Rio brand.
Studio 100 and BulkyPix have launched a second app for Maya the Bee, “Maya the Bee: The Ant's Quest.”
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