Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
Nerd Corps Entertainment has extended its contract with toy partner Jakks Pacific for the boys’ action property Slugterra.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Corus Entertainment has partnered with mobile technology company Fingerprint to create a mobile entertainment platform for children ages 2 to 7.
Corus Entertainment is planning to launch TV Everywhere apps for its kids' channels Treehouse, YTV and Teletoon.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
Walker Books has teamed up with Daredevil Development to create the first-ever app for Tilly and Friends.
Zodiak Kids has signed a deal with LeapFrog Enterprises to bring episodes of “Tickety Toc” to LeapFrog’s platforms.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
Peanuts Worldwide is partnering with Sourcebooks to create original stories featuring the Peanuts gang.
Owain Walbyoff, former commercial director of Endemol Games, has been promoted to managing director.
Daredevil Development, Over the Moon Design JELC, thave launched the first-ever My Cat Pip game app.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
Aardman Animations has teamed up with Nominet Trust to launch Shaun’s Game Academy, a national competition in the U.K. for kids to build online games.
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