As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.
Hasbro has extended its partnership with DeNA for a series of new mobile games based on G.I. Joe and Dungeons & Dragons.
Entertainment One’s preschool series “Ben and Holly’s Little Kingdom” will launch its second app this summer.
Bulldog Licensing has signed a new deal with Character Options to bring Plants vs. Zombies toys to the U.K.
PopCap Games, a division of Electronic Arts, has launched a new social adaptation of its app “Plants vs. Zombies” on Facebook.
Sony Pictures Entertainment has won the exclusive worldwide distribution rights to the upcoming Angry Birds film.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
ZeptoLab’s "Cut the Rope" is gathering mometum in Europe with the addition of new agents and licensees.
Rovio Entertainment has launched a new mobile game publishing initiative to bring third party titles to its game lineup.
The U.K.’s Science Museum has teamed up with Puzzler Media to create a new word search app for adults and kids.
DRG has launched a game app for the new ITV game show, “Catch Phrase,” a revival of the popular show from the ’80s.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
Atlantyca Entertainment has signed a deal with the California-based manufacturer MerryMakers for a line of plush dolls and toys featuring Geronimo Stilton in North America.
DreamWorks Animation has appointed Spin Master as the worldwide master toy partner for its Dragons franchise, which includes a TV series and an upcoming feature film sequel.
U.S. toy manufacturer Kids Preferred has acquired the Bunnies By The Bay luxury children's brand.
Last year Oreo conquered Antarctica, now the cookie company is taking on the universe with a new app created as part of its collaboration with Mondolez and Nokia.
U.K. retailer ASDA has announced a new direct-to-retail deal with MGA Entertainment’s Little Tikes brand.
Chillingo, an independent games publisher and division of Electronic Arts, is partnering with Peanuts Worldwide to develop a new “Snoopy Coaster” app.
ZeptoLab U.K. and ITV Studios Global Entertainment have appointed a series of new agents for “Cut the Rope.”
NECA has unveiled its new line of toys featuring Hello Kitty and other top Sanrio characters.
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