With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
German brand management and media company m4e has appointed the Simba Dickie Group as the master toy licensee for its new preschool series "Wissper."
Manchester United has tapped KamaGames as its official social casino games partner.
Cartoon Network Games has launched the new app "Adventure Time Game Wizard" that allows players to draw their own Adventure Time game.
So Much Drama Studios is continuing last year’s celebration of the 10th anniversary of Mean Girls with a social/mobile game inspired by the film.
DC Thomson’s comic book The Beano has launched its first fully interactive story app "Dennis & Gnasher Adventures."
Little, Brown Books for Young Readers has teamed with Sourcebooks to bring Lemony Snicket's All The Wrong Questions books to its personalized book platform.
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
Act III Licensing has partnered with Gameblend Studios to launch a mobile game inspired by the film The Princess Bride, 28 years after the movie was released.
David Haddad has been promoted to executive vice president and general manager of Warner Bros. Interactive Entertainment.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
Bare Tree Media has launched the first Doodle Jump mobile sticker pack across mobile messenger platforms worldwide, under license from Lima Sky.
Peanuts is the latest brand to join Digital Giving’s “T-Shirt Booth” app.
Nuture Rights has tapped Immediate Media to create an interactive app based on the classic picture book Dinosaur Roar!.
Cupcake Digital and Twentieth Century Fox Consumer Products are giving fans of the upcoming Rio 2 film in a new app.
The Jim Henson Company has launched an app based on its new animated preschool series “Doozers,” to coincide with the show’s premiere on Hulu Kids.
Legendo Entertainment has created “FCB Pinball” a digital pinball simulation that will engage FC Barcelona’s players in football challenges.
Brand licensing execs should look to new forms of content engagement for the next big IP.
New mobile gaming company Seriously has made four new hires to build out its creative team.
Pretty Ugly, creators of the Uglydoll series, in partnership with Universal Partnerships & Licensing and mobile service Viber have created a Sticker Pack mobile program.
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