Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
Licensing and business development consultancy The Powell Group has formed a strategic partnership with marketing veteran Mario Kroll.
DreamWorks Animation and Plumzi have released the first interactive VeggieTales appisode that lets kids take part in a TV episode.
King Features Syndicate has partnered with social games developer Dragonplay for the new “Popeye Slots” game app.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Bandai and Sync Beatz Entertainment have released the new “Tamagotchi L.i.f.e. Angel” app, based on '90s digital handheld game.
Lisle International Licensing has tapped Egmont U.K. to create a full publishing program for its game app “Temple Run.”
Movile’s subscription-based entertainment app for kids, “PlayKids,” is adding e-books and more TV series to its service.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.