An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Disney Consumer Products and Interactive Media has partnered with Hibernum to release a new mobile game featuring its summer blockbuster, Zootopia.
JumpStart, a creator of learning-based games for kids, has partnered with Random House Children’s Books to release an educational book series tied to the online game “School of Dragons.”
King has tapped Marble Slab Creamery to introduce a new line of “Candy Crush”-inspired ice cream and candy combinations.
Nearly 60 percent of “Pokémon Go” players are more likely to enter a business offering Pokémon-branded discounts and products, according to marketing communications agency MGH’s recent survey.
ZeptoLab, creator of the mobile game series “Cut the Rope,” has released a new standalone video streaming app featuring cartoon adventures of “Cut the Rope’s” main character, Om Nom.
A new “Tetris” mobile game, “Tetris Battle Drop,” has made its way to iPads.
Bare Tree Media, in partnership with Paws Inc., has released a limited edition series of digital stickers featuring Garfield competing as an Olympian.
Hasbro and Kabam have joined forces to develop an AAA multiplayer mobile game inspired by the “Transformers” franchise.
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Finnish media company Dramaforum has launched a new app as part of its “Petra’s Planet” range, titled “Bella’s Baking Blast.”
The Pokémon Company has collaborated with mobile game developer Niantic and Nintendo to bring its franchise to smartphones with the upcoming app "Pokémon Go."
Reliance Games and Sony Pictures have released a mobile game for Hotel Transylvania 2, which arrived in theaters Friday.
Through a series of strategic executive appointments and local partnerships, Rovio Entertainment is amping up the success of its "Angry Birds" franchise in Asia.
Magic Light Pictures has released the new app "Stick Man: Helping Santa," the first ever app based on the children’s book Stick Man, published by Scholastic.
Brand Licensing Europe hosted its biggest show ever this October, marked by increases in both the number of exhibitors and attendees.
Kids are devoting roughly the same amount of time to both traditional and technology-based toys and activities, according to the NPD Group’s Kids Share of Time and Wallet report.
The Kratt Brothers Company, creators and developers of the TV series “Wild Kratts,” has expanded its licensing program through new offerings and a new licensing partner.
The Absolut Company has partnered with Perfect Company, a developer of smart kitchen products, to release Absolut recipes for the "Perfect Drink" app.
Dorna Sports has partnered with Playlife Media to launch the Moto GP app, “Live Experience” in the Apple App Store and Google Play.
Viacom International Media Networks Asia has partnered with Singtel to debut "Viacom Play Plex," a suite of mobile apps, in Singapore.
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