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Global Toy Trends

Dec 01, 2013

As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.

Sony Picks Up Angry Birds Movie

Mon, 2013-05-20

Sony Pictures Entertainment has won the exclusive worldwide distribution rights to the upcoming Angry Birds film. 

DreamWorks Hosts Racing Contest

Fri, 2013-05-17

DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.

Cut the Rope Expands in Europe

Thu, 2013-05-16

ZeptoLab’s "Cut the Rope" is gathering mometum in Europe with the addition of new agents and licensees.  

Rovio Becomes a Game Publisher

Thu, 2013-05-16

Rovio Entertainment has launched a new mobile game publishing initiative to bring third party titles to its game lineup.

U.K. Science Museum Creates App

Thu, 2013-05-16

  The U.K.’s Science Museum has teamed up with Puzzler Media to create a new word search app for adults and kids.

DRG Debuts ‘Catch Phrase’ App

Mon, 2013-05-13

DRG has launched a game app for the new ITV game show, “Catch Phrase,” a revival of the popular show from the ’80s.

Disney Debuts ‘Story’ App

Fri, 2013-05-10

Disney Interactive has launched “Story,” a digital storytelling app that turns photography and video into stories.

Sony Teams for After Earth Game

Thu, 2013-05-09

Sony Pictures Consumer Products has teamed up to develop a mobile game inspired by the upcoming film, After Earth.

Fast & Furious Gets Game Promos

Wed, 2013-05-08

Universal Partnerships & Licensing has teamed up with Cie Games to promote Fast & Furious 6.

LEGO Launches New Star Wars App

Wed, 2013-05-08

The LEGO Group has released the new mobile game “LEGO Star Wars The Yoda Chronicles.”

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Global Toy Trends

Dec 01, 2013

As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.

Arklu Brings Lottie to U.S.

Mon, 2013-03-11

British toy company Arklu has signed a distribution agreement with Schylling to bring its Lottie fashion dolls to the U.S.

Vodka Names Bugsted Master Toy

Mon, 2013-03-11

Children's content producer Vodka has named Simba Toys as the master toy licensee in the EMEA region for its new multi-platform brand Bugsted.

Boy Scouts Launches New Products

Wed, 2013-03-13

  The Boy Scouts of America has announced the launch of new products from two of its licensees–Brand 44 and Lionel. 

Angry Birds Series Takes Flight

Wed, 2013-03-13

Rovio Entertainment has announced an innovative distribution plan for its new animated series, “Angry Birds Toons,” which will be integrated into its game apps in addition to airing on traditional TV and video-on-demand networks.

Lyke Brokers Marvel Card Deal

Wed, 2013-03-13

  Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.

Trash Pack Adds U.K. Partners

Thu, 2013-03-14

  Lisle International has added two new licensees for Moose Enterprises’ The Trash Pack brand including Blues Clothing for apparel and Brand Mania for novelty items. 

Sesame Launches Look and Find App

Thu, 2013-03-14

  Sesame Workshop is taking the 20-year-old Sesame Street Look and Find products digital, with the launch of a new app for iOS devices.

Moshi Monsters Get Easter Promos

Fri, 2013-03-15

  Mind Candy has teamed up with Argos, Sainsbury’s and The Entertainer in the U.K. for a series of Moshi Monsters Easter promotions.

Rovio, DWA Release ‘Croods’ App

Fri, 2013-03-15

  DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.

Artist Creates Paper Doll App

Fri, 2013-03-15

  Artist Mary Engelbreit has teamed up with the app developer Auryn to create a new app featuring her artwork of children and of life from a simpler time.

Gaumont Teams for ‘Calimero’ App

Tue, 2013-03-19

  The newly rebranded Gaumont Animation (formerly Alphanim) has partnered with BulkyPix to launch an app featuring its Calimero brand.

‘Figaro Pho’ Gets Puzzle App

Tue, 2013-03-19

  Following a series of new TV sales, Chocolate Liberation Front has announced the release of a new app for its series “The Adventures of Figaro Pho.”

Poetic Gem Plans Pac-Man Line

Tue, 2013-03-19

Namco Bandai has teamed up with Poetic Gem for a range of nightwear featuring the classic video game “Pac-Man.”

Giromax Adds New Product

Wed, 2013-03-20

  Spanish licensee Giromax has announced plans for a series of new product for the Smurfs, Trash Pack and Doreaemon brands.

Night & Day Releases Eric Carle App

Wed, 2013-03-20

  Night & Day Studios has launched an Eric Carle-inspired sticker book app today in honor of the annual Very Hungry Caterpillar Day. 

Legoland to Add Chima Area

Wed, 2013-03-20

Legoland Florida is expanding to include a new branded area featuring LEGO Legends of Chima.

Nick Announces Tablet Partnership

Thu, 2013-03-21

Nickelodeon and Fuhu have teamed up for Nickelodeon-themed accessories and pre-loaded content for the Nabi Jr. kids’ tablet.

Zodiak Crafts New Mister Maker Deals

Thu, 2013-03-21

Zodiak Kids has signed two new partners and renewed a third for the CBeebies preschool show “Mister Maker.” 

Lisle Adds Temple Run Trio

Thu, 2013-03-21

  Lisle International has announced three new partners for the app brand Temple Runin the U.K. and Europe.

Guru to Make ‘Wish Come True’

Thu, 2013-03-21

Guru Studio has teamed up to develop FriendsWithYou’s art concept and toy line, Wish Come True, into a new preschool series.

Silver Dolphin Debuts First Apps

Fri, 2013-03-22

Silver Dolphin Books has released its first children’s apps, featuring Mercer Mayer’s Little Critter brand.

Beano Launches Prank App

Fri, 2013-03-22

  Children’s comic The Beano, home of Dennis the Menace, has launched a new practical joke app just in time for April Fool’s Day.

41e Names Pac-Man Shoe Partner

Fri, 2013-03-22

  41 Entertainment and BBC International are teaming up to bring PAC-MAN and the Ghostly Adventures footwear to the U.S. and Canada.

Educational Apps to Feature Pocoyo

Fri, 2013-03-22

The Hispanic Information and Telecommunications Network is developing two new apps featuring Zinkia Entertainment’s Pocoyo. 

WB Launches Hobbit Web Game

Mon, 2013-03-25

  Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.