With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Global entertainment company ZeptoLab, creators of the “Cut the Rope” game app, has launched a new mobile game-“My Om Nom.”
Sony Pictures Consumer Products has partnered for the launch of “The Smurfs: iTalk,” an app that allows kids to interact with their very own Smurf.
The first-ever Thomas racing app, “Thomas & Friends: Go Go Thomas!,” has launched in the Apple App Store.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
Mind Candy, makers of the Moshi Monsters, has launched its new mobile game "World of Warriors" on Android and signed on a number of new product partners.
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Licensing agency Brandberry has tapped Bare Tree Media to create a range of branded virtual goods and mobile apps for its portfolio.
Stan Lee’s Kids Universe has teamed up with Storypanda Digital Publishing to create interactive storybook apps.
TextPride, which develops branded content for mobile devices, has launched its content on four mobile messaging apps worldwide.
Twentieth Century Fox Consumer Products has signed a global deal with Cupcake Digital for new interactive storybooks and activity apps featuring its Rio brand.
Studio 100 and BulkyPix have launched a second app for Maya the Bee, “Maya the Bee: The Ant's Quest.”
Konami Digital Entertainment is planning a new mobile game called “PES Manager,” based on the Japanese soccer app, “World Soccer Collection S.”
John Deere has partnered with Soul and Vibe Interactive to develop video games, apps and digital content based on the agriculture brand.
FremantleMedia North America has formed its own original digital content studio, Tiny Riot!.
Disney has launched "Line: Disney Tsum Tsum," a free puzzle app from Japan on mobile devices globally, along with a line of Disney Tsum Tsum stackable soft toys.
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