Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Sesame Workshop presented a slew of new apps at its Digital Playground event Nov. 5 with previews of upcoming and newly released games.
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Mobile games company DeNA and Crytek have joined forces to develop a free-to-play mobile game–“The Collectables.”
U.K. app developer and publisher Gazoob has debuted a new app featuring Aadarsh’s brand Purple Turtle.
License Connection, Benelux licensing agent for the app brand “Subway Surfers,” has signed an apparel deal with The Cookie Company.
Outfit7 has won a lawsuit against China's NanJing oooo3d, which published counterfeit sequel apps to its Talking Tom franchise.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
Egmont Publishing is planning to release the first-ever app for the iconic British children’s book series Mr. Men & Little Miss.
Disruptor Beam is developing a new strategy role-playing game for the Star Trek franchise.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.