Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Guru Studio has launched a new app for the preschool series “Justin Time”–“Justin’s Jig Jag Jog.”
Tsumanga Studios is planning a second game app for Rainbow Studios’ girls’ brand Winx Club.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
Viz Media is giving anime and manga fans a new way to customize their smartphones with official digital imagery.
Big Idea Entertainment, a subsidiary of DreamWorks Animation, has tapped Storypanda to bring the Veggiecational book catalog to the iPad.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
Toy company and confectionery licensee Dracco is now finding success as a licensor for its brands such as Zombie Zity, Predasaurs and Filly.
Mind Candy has released a new app for its Moshi Monsters brand, “Moshi Karts,” available now for free in the Apple App Store.
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
The app “Pou” has tapped Consumer Product Connection to develop a worldwide licensing program for the brand.
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