Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
Nerd Corps Entertainment has extended its contract with toy partner Jakks Pacific for the boys’ action property Slugterra.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Corus Entertainment has partnered with mobile technology company Fingerprint to create a mobile entertainment platform for children ages 2 to 7.
Corus Entertainment is planning to launch TV Everywhere apps for its kids' channels Treehouse, YTV and Teletoon.
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
WizKids/NECA has released an app version of the monster-battling, dice, deck building game Quarriors!.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Bandai has launched the toy line for the latest iteration of Saban’s Power Rangers, “Power Rangers Super Megaforce."
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
Atlantyca Entertainment and Scholastic USA have collaborated to create the first-ever Geronimo Stilton app for IOS devices.
Bulldog Licensing has signed another new Garfield licensee in the U.K.–Sambro will create a line of bags featuring the character.
Sesame Workshop has named Lewis Kofsky to the newly created position of vice president, international creative and global interactive strategy.
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