Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Dynamite Entertainment has signed a new deal with Lima Sky to produce original comics based on the game “Doodle Jump.”
Cupcake Digital, Nelvana Enterprises and the Clifford Ross Company have teamed up to create a storybook app Babar and the Adventures of Badou.
DreamWorks Animation and Cupcake Digital have released a new app inspired by the VeggieTales DVD, Merry Larry & the True Light of Christmas.
Walker Books has teamed up with Daredevil Development to create the first-ever app for Tilly and Friends.
Zodiak Kids has signed a deal with LeapFrog Enterprises to bring episodes of “Tickety Toc” to LeapFrog’s platforms.
Feld Motor Sports and GameMill Entertainment have released the first-ever Monster Jam mobile game, “Monster Jam As Big As It Gets.”
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
Peanuts Worldwide is partnering with Sourcebooks to create original stories featuring the Peanuts gang.
Owain Walbyoff, former commercial director of Endemol Games, has been promoted to managing director.
Daredevil Development, Over the Moon Design JELC, thave launched the first-ever My Cat Pip game app.
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