Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Endemol has invested $13 million in the social casino gaming company Plumbee, which creates free-to-play online and mobile games.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle.
Forbes has licensed its name to the Swiss-based technology company Lotaris for a new mobile payment system called Forbes Digital Commerce.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
Namco Bandai is bringing its capybara (a cousin to the guinea pig) character Kapi-Bara-San to the U.S. and Canda in a new game app.
Lima Sky has appointed Danish firm INK as licensing agent in the Nordics and Eastern Europe for its mobile game “Doodle Jump.”
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