Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
Nerd Corps Entertainment has extended its contract with toy partner Jakks Pacific for the boys’ action property Slugterra.
National children’s club Captain McFinn has released an app that features pro-social learning, allowing preschoolers to communicate with a live character host.
Corus Entertainment has partnered with mobile technology company Fingerprint to create a mobile entertainment platform for children ages 2 to 7.
Corus Entertainment is planning to launch TV Everywhere apps for its kids' channels Treehouse, YTV and Teletoon.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Punky Princess is the latest brand to join Digital Giving’s U.K. charity fundraising app, “T-Shirt Booth.”
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
Zodiak Kids and Cupcake Digital have released the app, “Tickety Toc Bubble Time” in the U.K. and Australia.
Rovio Entertainment has unveiled plans for a new Angry Birds extension based on the pink female character Stella.
Sprout has launched the new digital service Sprout NOW, which gives subscribers access to its content anywhere, on any device.
Cupcake Digital has acquired fellow digital licensee Zuuka, creators of iStoryTime.
Dynamite Entertainment is planning a new original comic book series featuring Lima Sky’s game app, “Doodle Jump.”
Rovio Entertainment has partnered with the bakery chain Mrs. Fields for an Angry Birds kids program that will take place through the rest of the year.
Nickelodeon and Lima Sky have launched a co-branded version of the game app “Doodle Jump” featuring SpongeBob SquarePants.
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