Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Kabam and Universal Partnerships & Licensing today have released the official mobile game of the Fast & Furious movie franchise, "Fast & Furious: Legacy."
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
"LingoZING!," an app that uses digital comics to teach foreign languages, has signed a deal with IMPS to feature The Smurfs brand when it launches later this year.
Classic gaming company Atari has launched its new wellness app, "Atari Fit," for iOS and Android devices.
The iStoryTime Library from Cupcake Digital is adding to its catalog of properties in a new deal for Thomas & Friends storybooks.
Nintendo has entered into a strategic partnership with mobile game developer DeNA for game apps based on its IP and to launch a new multi-device gaming service.
Outfit7 has signed five new licensing deals in territories around the world for its suite of mobile properties, Talking Tom and Friends.
Rainbow has released a new app for its girls’ property Winx Club.
Lisle Licensing has been appointed to represent the now defunct “Flappy Bird” app for licensing.
Peanuts Worldwide has partnered with social game developer Beeline Interactive for the "Snoopy's Sugar Drop" app.
SEGA Networks is planning a new Sonic mobile game, “Sonic Jump Fever,” which will be available as a free download for iOS and Android.
KreaKids, a division of Egmont Publishing, has launched the first-ever app for Rainbow’s “Mia and me” TV series.
Gameloft and Fox Digital Entertainment have extended their partnership for the release of their new digital game app, “Ice Age Adventures.”
Cupcake Digital and American Greetings Properties have released the new “Strawberry Shortcake Berry Beauty Salon” app.
Made in Me has partnered with comic book publisher Dynamite Entertainment to bring Doodle Jump comics to mobile devices and tablets globally.
Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
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