Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.
ZeptoLab, the creators of the mobile game “Cut the Rope,” have launched Om Nom Arts, a style guide project featuring the main character of the game.
Activision Publishing has launched a new mobile card game based on its “Skylanders” franchise, titled “Skylanders Battlecast.”
SmileyWorld has partnered with Selfridges, a department store chain in the U.K., to create a new digital promotional campaign to launch the retailer’s first shoppable app.
NASCAR Team Properties has partnered with Stikoji to launch a new branded emoji app, titled “NASCAR Emoji Garage.”
Bandai Namco Entertainment has partnered with Hipster Whale and 3 Sprockets to release the mobile game “Pac-Man 256” on gaming consoles in honor of the brand’s 36th anniversary.
Rovio Entertainment has partnered with Brunswick Bowling to bring its Angry Birds franchise to bowling alleys across the U.S.
Toonbox Animation Studio has partnered with Humongous Entertainment to publish a series of mobile games based on the “Kit^n^Kate” preschool series in the U.S. and Canada.
American Greetings Entertainment has partnered with IconLogin to launch the “Care Bears Lock Screen” app for Android users.
Microsoft and Mojang have partnered with NetEase to launch “Minecraft” in China.
Cartoon Network has partnered with Gamevil to introduce a new “Dungeon Link” crossover featuring “Adventure Time.”
SEGA of America has unveiled the next iteration in its Sonic Boom brand, "Sonic Boom: Fire & Ice."
Frozen yogurt restaurant Yogurtland has launched a range of new flavors inspired by episodes and characters from the hit app "Candy Crush."
Zepto Lab is expanding its collaboration with the character voice‐messaging app "Zoobe" to include new characters from its mobile game "Cut The Rope."
Halantex is planning a home textile range featuring Rovio's upcoming Angry Birds Movie in Central and Eastern Europe.
Kodak announced a new line of smartphones accessories designed to increase the image capabilities of in-built standard cameras.
CBS has teamed with Genera Games to release a new 'Star Trek' puzzle adventure game for iOS and Android devices.
ITV Studios Global Entertainment is expanding the global footprint for the boys’ action series “Thunderbirds Are Go” with a new partnership that brings the series to online mobile games.
Koko Rose Media has launched the first app for its Deer Little Forest brand.
Rovio has partnered with NHN Studio629 to create a new game using the "Angry Birds" IP that will initially target players in Korea and other Asian markets.
Bare Tree Media has released a new series of digital stickers featuring this year’s leading presidential candidates.
©2016 UBM. All rights reserved. A UBM Company.