Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Outfit7 has teamed up wit Mythology Entertainment to bring its Talking Tom and Friends digital brand to theaters.
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
New entertainment company Seriously, launched by two former executives of Rovio has unveiled its first mobile game “Best Fiends.”
DHX Media has released a special 30th anniversary Inspector Gadget game app for iOS devices.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Endemol has invested $13 million in the social casino gaming company Plumbee, which creates free-to-play online and mobile games.
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
Cartoon Network and The LEGO Group are readying for the U.S. debut of their new multi-platform property Mixels.
StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle.
Forbes has licensed its name to the Swiss-based technology company Lotaris for a new mobile payment system called Forbes Digital Commerce.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
Namco Bandai is bringing its capybara (a cousin to the guinea pig) character Kapi-Bara-San to the U.S. and Canda in a new game app.
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