With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
Mind Candy, makers of the Moshi Monsters, has launched its new mobile game "World of Warriors" on Android and signed on a number of new product partners.
Angry Birds celebrated its fifth “BirdDay” Thursday with a number of events in its home market of Finland and the launch of a new "Angry Birds" app episode.
Nickelodeon has launched the "Nick Jr." app for the iPad, a new branded platform featuring the network's preschool characters and shows.
Mobile game publisher Halfbrick, creator of the game app "Fruit Ninja," has upped Sam White to vice president of entertainment and licensing in the U.S.
Cartoon Network has launched LEGO Game Creator, an online application that allows kids to build their own games or play games created by other players.
Following the runaway success of digital games such as “Candy Crush,” King is looking to take its brands, and its business, to the next level through licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Rovio has partnered with the digital entertainment business division of Alibaba Group to introduce the TV series “Angry Birds Stella” to fans through “Chinese Idols.”
Nerd Corps Entertainment has extended its contract with toy partner Jakks Pacific for the boys’ action property Slugterra.
Telltale Games and HBO Global Licensing have released the first of six episodes in "Game of Thrones: A Telltale Games Series."
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Licensing agency Brandberry has tapped Bare Tree Media to create a range of branded virtual goods and mobile apps for its portfolio.
Stan Lee’s Kids Universe has teamed up with Storypanda Digital Publishing to create interactive storybook apps.
TextPride, which develops branded content for mobile devices, has launched its content on four mobile messaging apps worldwide.
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