Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Halfbrick Studios is planning to bring its hit app “Fruit Ninja” to TV screens with help from The People’s Republic of Animation and Cake.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Giromax has released a new line of trading cards in Spain featuring the new app, “Angry Birds Go!” under license from Rovio Entertainment.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
HIT Entertainment and iStoryTime have launched the new digital storybook app, “Mike the Knight: Storybook Treasury.”
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Discovery Communications has launched a new standalone app “Real Scary Spiders,” in partnership with Animal Planet.
Trigger Happy, the creators of the animated storytelling app “Toon Hero,” has launched a social network that will let users publish their creations faster.
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