Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
Dimensional Branding Group announced that both the Skee-Ball and Hatch brands apps achieved the No. 1 ranking in Apple’s iTunes.
The new startup TextPride aims to help brands and third-party messaging apps monetize mobile.
Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.
Entertainment One’s lifestyle brand So So Happy has been included in Trigger Happy’s “Toon Hero” iPad app.
Metrostar Media, the U.K. agent for Lawless Entertainment’s Suzy’s Zoo brand, has added two new licensees.
Author Emma Thomson’s Friendship Fairy Felicity Wishes is the latest brand to join Digital Giving’s charity app, “T-Shirt Booth.”
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
Cupcake Digital and DHX Media have released a second app for the preschool series “Yo Gabba Gabb!.”
Space Enterprises has teamed up DIC 2 in Italy to develop a licensing program for its preschool series “The Hive.”
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