Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Outfit7 has teamed up wit Mythology Entertainment to bring its Talking Tom and Friends digital brand to theaters.
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
New entertainment company Seriously, launched by two former executives of Rovio has unveiled its first mobile game “Best Fiends.”
New developments in the licensing of digital IP into the European toy market are providing a welcome boost to the toy industry.
PopCap Games, a division of Electronic Arts, has appointed Tycoon Enterprises to handle licensing for the app property “Plants vs. Zombies.”
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
HarperCollins has released a new app designed to accompany the recently released film The Hobbit: The Desolation of Smaug.
Digital Giving’s charity app “T-Shirt Booth” has added its 20th licensed character–DC Thomson’s Oor Wullie.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
Bandai and Sync Beatz Entertainment are planning a new app, “Tamagotchi L.i.f.e. Angel.”
Outfit7 has teamed up with TV production company BRB Internacional to produce a TV series based on the Talking Tom and Friends app series.
Kick scooter brand Razor has introduced the first game to come from its licensing agreement with Scarab Entertainment, the “Razor Trickshare” app.
Rovio Entertainment has tapped Imagine Exhibitions and Jack Rouse Associates to create a new Angry Birds-themed science exhibit.
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