Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Toys ‘R’ Us has appointed Michael Melzer as managing director of Toys ‘R’ Us Central Europe.
Imangi Studios has partnered with NFL Players Inc. to bring the most popular NFL players to the mobile game “Temple Run 2” this season.
Rovio Entertainment has partnered with Worldreader and Room to Read, two literacy charities, for a series of books featuring its new Angry Birds Stella brand.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Outfit7 has teamed up wit Mythology Entertainment to bring its Talking Tom and Friends digital brand to theaters.
Rovio is swiftly evolving into a global entertainment company on the wings of its Angry Birds property.
New entertainment company Seriously, launched by two former executives of Rovio has unveiled its first mobile game “Best Fiends.”
Mind Candy has signed Topps as one of the first partners for its new game brand “World of Warriors.”
Endemol U.K. is making its first move into app publishing with two new apps based on the game shows “Pointless” and “Deal or No Deal.”
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
WizKids/NECA has released an app version of the monster-battling, dice, deck building game Quarriors!.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
This year, the classic children’s book The Very Hungry Caterpillar by Eric Carle is celebrating its 45th anniversary and JLG has planned a year of events.
Bandai has launched the toy line for the latest iteration of Saban’s Power Rangers, “Power Rangers Super Megaforce."
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
Atlantyca Entertainment and Scholastic USA have collaborated to create the first-ever Geronimo Stilton app for IOS devices.
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