With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Global entertainment company ZeptoLab, creators of the “Cut the Rope” game app, has launched a new mobile game-“My Om Nom.”
Sony Pictures Consumer Products has partnered for the launch of “The Smurfs: iTalk,” an app that allows kids to interact with their very own Smurf.
The first-ever Thomas racing app, “Thomas & Friends: Go Go Thomas!,” has launched in the Apple App Store.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
Mind Candy, makers of the Moshi Monsters, has launched its new mobile game "World of Warriors" on Android and signed on a number of new product partners.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Giromax has released a new line of trading cards in Spain featuring the new app, “Angry Birds Go!” under license from Rovio Entertainment.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
HIT Entertainment and iStoryTime have launched the new digital storybook app, “Mike the Knight: Storybook Treasury.”
Striker Entertainment has tapped Next Games to create a mobile game based on the AMC’s zombie drama series “The Walking Dead.”
Discovery Communications has launched a new standalone app “Real Scary Spiders,” in partnership with Animal Planet.
Trigger Happy, the creators of the animated storytelling app “Toon Hero,” has launched a social network that will let users publish their creations faster.
The World of Eric Carle has released a new app, “Eric Carle’s On the Farm,” thanks to a deal brokered by licensing agency The Joester Loria Group.
Cupcake Digital and American Greetings Properties are heading into the summer season with the brand-new “Strawberry Shortcake Summer Fun” app.
Character World has signed a new deal with Lisle International to create licensed bedroom textiles for the mobile gaming phenomenon, Flappy Bird.
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