As toy fair season kicks off, License! Global looks at new toys and games that will hit retail this year that reflect current trends in play, pop culture and business.
SEGA Europe is extending the reach of its “Total War” video games in a new deal for novels based on the franchise.
Evolution is developing two new licensing programs for Monster In My Pocket and Life and Adventures of Santa Claus.
PopCap Games, a division of Electronic Arts, has launched a new social adaptation of its app “Plants vs. Zombies” on Facebook.
Sony Pictures Entertainment has won the exclusive worldwide distribution rights to the upcoming Angry Birds film.
SEGA has announced an exclusive partnership with Nintendo for the Sonic the Hedgehog franchise.
Discovery Communications has released the new Discovery Kids Outdoor Adventure Toys exclusively at Walgreens.
DreamWorks Animation has released a new app for its upcoming film Turbo combined with a first-of-its-kind mobile racing competition.
ZeptoLab’s "Cut the Rope" is gathering mometum in Europe with the addition of new agents and licensees.
Rovio Entertainment has launched a new mobile game publishing initiative to bring third party titles to its game lineup.
Namco Bandai Games Europe is returning Pac-Man to his roots with plans for a new video game.
British toy company Arklu has signed a distribution agreement with Schylling to bring its Lottie fashion dolls to the U.S.
Children's content producer Vodka has named Simba Toys as the master toy licensee in the EMEA region for its new multi-platform brand Bugsted.
The Boy Scouts of America has announced the launch of new products from two of its licensees–Brand 44 and Lionel.
Rovio Entertainment has announced an innovative distribution plan for its new animated series, “Angry Birds Toons,” which will be integrated into its game apps in addition to airing on traditional TV and video-on-demand networks.
Lyke Licensing has brokered a new deal between Marvel Entertainment and Aquarius for a line of novelty collectibles featuring Marvel Super Heroes.
Lisle International has added two new licensees for Moose Enterprises’ The Trash Pack brand including Blues Clothing for apparel and Brand Mania for novelty items.
Sesame Workshop is taking the 20-year-old Sesame Street Look and Find products digital, with the launch of a new app for iOS devices.
Mind Candy has teamed up with Argos, Sainsbury’s and The Entertainer in the U.K. for a series of Moshi Monsters Easter promotions.
DreamWorks Animation and Rovio, creators of “Angry Birds,” launched the new “The Croods” app Thursday, in advance of the film’s March 22 premiere.
Artist Mary Engelbreit has teamed up with the app developer Auryn to create a new app featuring her artwork of children and of life from a simpler time.
The newly rebranded Gaumont Animation (formerly Alphanim) has partnered with BulkyPix to launch an app featuring its Calimero brand.
Following a series of new TV sales, Chocolate Liberation Front has announced the release of a new app for its series “The Adventures of Figaro Pho.”
Namco Bandai has teamed up with Poetic Gem for a range of nightwear featuring the classic video game “Pac-Man.”
Spanish licensee Giromax has announced plans for a series of new product for the Smurfs, Trash Pack and Doreaemon brands.
Night & Day Studios has launched an Eric Carle-inspired sticker book app today in honor of the annual Very Hungry Caterpillar Day.
Legoland Florida is expanding to include a new branded area featuring LEGO Legends of Chima.
Nickelodeon and Fuhu have teamed up for Nickelodeon-themed accessories and pre-loaded content for the Nabi Jr. kids’ tablet.
Zodiak Kids has signed two new partners and renewed a third for the CBeebies preschool show “Mister Maker.”
Lisle International has announced three new partners for the app brand Temple Runin the U.K. and Europe.
Guru Studio has teamed up to develop FriendsWithYou’s art concept and toy line, Wish Come True, into a new preschool series.
Silver Dolphin Books has released its first children’s apps, featuring Mercer Mayer’s Little Critter brand.
Children’s comic The Beano, home of Dennis the Menace, has launched a new practical joke app just in time for April Fool’s Day.
41 Entertainment and BBC International are teaming up to bring PAC-MAN and the Ghostly Adventures footwear to the U.S. and Canada.
The Hispanic Information and Telecommunications Network is developing two new apps featuring Zinkia Entertainment’s Pocoyo.
Warner Bros. Interactive Entertainment has launched a new free-to-play online game inspired by The Hobbit trilogy.
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