Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
Spin Master has entered retail with its Tenkai Knights construction range.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
BookExpo America has teamed up with the Toy Industry Association, producers of the American International Toy Fair, to cross-promote their events.
Dimensional Branding Group has appointed Bradford License India as the sub-agent its game app “Temple Run” in India.
Licensing and business development consultancy The Powell Group has formed a strategic partnership with marketing veteran Mario Kroll.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Zodiak Kids has signed a deal with LeapFrog Enterprises to bring episodes of “Tickety Toc” to LeapFrog’s platforms.
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