With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Discovery Consumer Products has partnered with Cartamundi for a new range of card games based on the Animal Planet TV series “Too Cute.”
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.
Sony Computer Entertainment is giving fans a first look at its new streaming game service at the Consumer Electronics Show this week.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
ITV Studios Global Entertainment has teamed up with Playmobil in the U.K. to help the brand celebrate its 40th anniversary and capitalize on its new TV show.
Mask-arade is showcasing a range of new licensed masks at the Nuremberg Toy Fair this week in Germany.
Electronic Arts has lined up a full range of licensed products for the upcoming release of the much-anticipated new game “Titanfall.”
Choon’s Design has tapped Brand Central to develop a consumer products program for its rubber band weaving toy Rainbow Loom.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Warner Bros. Consumer Products is showcasing its myriad classic, heritage and television properties at New York Toy Fair this week.
Funko has announced a new line of highly articulated action figures, dubbed the Legacy Collection.
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