An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
Overtaking last year’s mid-year and annual growth rates, the U.S. toy industry has grown 7.5 percent in the first half of 2016, according to the NPD Group.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
Finnish media company Dramaforum has launched a new app as part of its “Petra’s Planet” range, titled “Bella’s Baking Blast.”
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Nottingham Forest, the licensing agent for Playmobil’s animated series “Super 4” in Iberia, has tapped Educa Borras to develop a range of puzzles and board games based on the series.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Konami Digital Entertainment has acquired the official UEFA Euro 2016 license and plans to incorporate the soccer tournament into its "Pro Evolution Soccer" gaming franchise.
Following the success of its first series of trading cards for Mind Candy's new mobile game "World of Warriors," Topps is already planning a second card series.
Cartamundi has created a three-in-one gift box of card games inspired by The Good Dinosaur, Disney•Pixar’s upcoming film, which will hit theaters Nov. 25.
LeapFrog Enterprises has unveiled the new LeapFrog Epic Android-based kids tablet, which will be sold in the electronics section of stores, not the toy aisle.
Bandai Namco Entertainment Europe has named FabZat as the exclusive merchandising provider of “Tekken Card Tournament” trading card packs.
TCG Toys will launch Hometown puzzle line from American artist Heronim in the U.S. and Canada in spring 2016.
Kodak announced a new line of smartphones accessories designed to increase the image capabilities of in-built standard cameras.
WWE is expanding its presence in the toy aisle through a new deal with Jakks Pacific.
Mattel has teamed with Tongal to create a wide variety of video content for brands across its portfolio including American Girl, Hot Wheels and Thomas & Friends.
King Digital Entertainment has appointed Little, Brown as the global publishing licensee for its "Candy Crush" brand.
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