Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
The Walt Disney Company U.K. is rolling out its “Disney Princess Palace Pets” app in Britain.
Toys ‘R’ Us U.S. has launched redesigned versions of its Toysrus.com and Babiesrus.com e-commerce sites.
Redan Alchemy has appointed Golden Bear as the master toy partner for the iconic British kids’ brand The Sooty Show.
Disney is making new characters available for use with its interactive gaming console, Disney Infinity.
DreamWorks Animation and Cupcake Digital have released a new app inspired by the VeggieTales DVD, Merry Larry & the True Light of Christmas.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
Sony Pictures Consumer Products is getting ready for the 30th anniversary of Ghostbusters next year by lining up a raft of licensees.
Nintendo Direct and SEGA have teamed up to release new downloadable content for the new Wii U game “Sonic Lost World.”
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
Majesco has put the development of new Zumba Fitness video game titles on hold.
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