Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Corgi is planning to add to its collection of Bentley die-cast model cars with two new designs that will launch in the second half of 2014.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
Cult ’70s cartoon characters Roobarb and Custard are the latest additions to Digital Giving’s charity app “T-Shirt Booth.”
HarperCollins Publishers U.S. and U.K. and Google's Niantic Labs are planning a multi-media program that will be based on the YA trilogy Endgame.
Following a 1 percent decline in the U.K. toy sector in 2013, this year will see a turnaround and even moderate growth.
Leonardo, Donatello, Raphael and Michelangelo have arrived in Germany for the Nuremberg Toy Fair, where they will showcase new TMNT products.
The LEGO Group announced plans for a new building set of the Ghostbusters’ Ecto-1 vehicle to commemorate the film’s 30th anniversary.
Giromax has released the new Angry Birds Go! line of mini Clay Buddies kits that let kids bring the Rovio characters to life in clay models.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.