MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Discovery Consumer Products has added two new licensees for Animal Planet- and Shark Week-branded toys, puzzles and craft sets.
Merriam-Webster and Publications International have teamed to develop a line of large-print puzzle books under the dictionary brand.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
MGA Entertainment has tapped Cupcake Digital to create a new app for its Lalaloopsy girls’ property.
The Collegiate Licensing Company has partnered with Panini America to develop trading cards for CLC's nearly 200 partner institutions.
The Spanish character brand Baby Animals has appointed Empire Multimedia Corp. to represent its brand in Asia.
U.K. parenting website Netmums unveiled its picks for the top five toys on display at U.K. Toy Fair this week.
Bedding licensee Character World has revealed a number of new designs for brands including LEGO, Disney, Marvel Superheros and Star Wars.
Merchandise Monkey has made a number of new additions to its range of officially licensed Sony PlayStation merchandise in the U.K.
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