MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Twentieth Century Fox Consumer Products has tapped Integrity Toys to create a line of dolls based on "American Horror Story's" third season, "Coven."
Telltale Games and HBO Global Licensing have released the first of six episodes in "Game of Thrones: A Telltale Games Series."
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
Hudson’s Bay Company has appointed former Toys 'R' Us chairman and CEO and retail veteran Gerald Storch as chief executive officer, effective Jan. 6.
FremantleMedia Kids & Family Entertainment has signed a string of new licensing deals for the classic Danger Mouse brand, based on the original TV series.
Bulldog continues to grow the licensing roster for Moose Toys' girls’ collectible range Shopkins with the addition of three more licensees.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
Microsoft Studios has given U.S. toymaker Jakks Pacific the rights to its video game property Halo for action figures and costumes.
Consumer Product Connection has tapped Bare Tree Media to develop digital goods including stickers and emoticons featuring the virtual pet app "Pou."
Sesame Workshop has teamed with Put Me In The Story to launch the new customizable Sesame Street app and digital storybook "What Makes You Giggle."
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