This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Warner Bros. Consumer Products is soaring into Comic-Con alongside a host of its licensing partners, with exclusive products for some of DC Comics’ superheroes and super-villains.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
For the first time, Activision Publishing will bring its Skylanders brand to Comic-Con International, taking place this week in San Diego, Calif.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
A Squared Entertainment has teamed up with the toy company TCG to launch two business-in-a-box kits for kids from Warren Buffett.
The Walt Disney Company has sold the Baby Einstein brand to Kids II, a longtime licensee of the property.
Spin Master is launching as series of new brands while continuing to evolve its evergreen brands as well.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.