An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Overtaking last year’s mid-year and annual growth rates, the U.S. toy industry has grown 7.5 percent in the first half of 2016, according to the NPD Group.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
Finnish media company Dramaforum has launched a new app as part of its “Petra’s Planet” range, titled “Bella’s Baking Blast.”
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Nottingham Forest, the licensing agent for Playmobil’s animated series “Super 4” in Iberia, has tapped Educa Borras to develop a range of puzzles and board games based on the series.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Pixowl has unveiled Ghostbusters downloadable content will be the first major update to its recent mobile game “The Sandbox Evolution.”
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Edgar Rice Burroughs has partnered with Microgaming for the exclusive rights to the Tarzan name for an online slot game. Creative Licensing brokered the deal.
Creative Toys Company is adding to the Spanish football team Atlético Madrid to its SoccerStarz range of collectible soccer figures.
The One World Doll Project has signed the first-ever licensing deal for its Prettie Girls! brand.
In celebration of the 40th anniversary of Motörhead, the group has teamed with Haemimont Games to create a branded video game.
Disney Interactive has partnered with Gameloft for "Disney Magic Kingdoms," which will let players build their own theme park.
Corus Entertainment’s Nelvana has added six new licensing partners for its series "Little Charmers," produced in partnership with Spin Master.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
Bare Tree Media has launched "emojiTap," a new mobile offering that gives users access to branded emojis and digital stickers from a host of top brands.
Electronic Arts is adding 16 Brazilian football teams to its video game "FIFA 16," which is set to be released later this month.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Cartamundi announced the launch of James Bond products–two movie-based card decks and a poker set–as the release of the next Bond film nears.
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