MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Disney Consumer Products is launching a lineup of new merchandise for Marvel’s Guardians of the Galaxy this holiday season.
American Greeting Properties, in collaboration with Cupcake Digital, has released the new app "Strawberry Shortcake Perfect Puppy Doctor."
Licensing agency TPA has been appointed to represent app property Pou for licensing in the U.K.
Sony Pictures Consumer Products has partnered for the launch of “The Smurfs: iTalk,” an app that allows kids to interact with their very own Smurf.
David Haddad has been promoted to executive vice president and general manager of Warner Bros. Interactive Entertainment.
DC Thomson’s comic book The Beano has launched its first fully interactive story app "Dennis & Gnasher Adventures."
Hasbro is celebrating the 80th anniversary of the Monopoly brand this year with new products, as well as a number of entertainment activations and events.
Bryan G. Stockton has resigned as chairman and CEO of Mattel and Christopher A. Sinclair has been named as the toymaker's new chairman and interim CEO.
Disney Consumer Products and Lucasfilm revealed some of the first global licensees signed on for the upcoming film Star Wars: Episode VII–The Force Awakens.
The Spielwarenmesse Toy Fair in Nuremberg, Germany, closed out its 2015 show with a 58 percent increase in the number of international buyers.
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