Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
Carte Blanche Group has partnered with two distributors in South Africa to develop and grow the Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands.
Scholastic Media is collaborating with Intel to design interactive gaming content using voice and gesture interaction technology.
Saban Brands is bringing “Digimon Fusion” to its own programming block on The CW, Vortexx starting Jan. 25.
In anticipation of the Feb. 7 theatrical release of The LEGO Movie, Toys ‘R’ Us stores across the U.S. are hosting a series of special events and feature shops.
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