This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Konami Digital Entertainment has launched "Swords & Poker Adventure," a mobile game for iOS devices based on "Sword & Poker" app series.
Lima Sky, the development studio behind the mobile game "Doodle Jump," has partnered with Egmont Publishing for a Doodle Jump activity and sticker book.
PGS Entertainment has made a raft of global sales for France Television’s “Super 4,” the new animated series inspired by the Playmobil toy brand.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
American Greetings Properties is continuing to digitize Strawberry Shortcake with the release of three new apps.
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
HarperCollins has released a new app designed to accompany the recently released film The Hobbit: The Desolation of Smaug.
Cupcake Digital has released the official app for Open Road Films’ The Nut Job movie, which will arrive in theaters Jan. 17.
Digital Giving’s charity app “T-Shirt Booth” has added its 20th licensed character–DC Thomson’s Oor Wullie.
DJ Murphy is planning a monthly magazine in the U.K. that will feature Moose Toys new girls’ brand The Zelfs, in a deal that was negotiated by Lisle International.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
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