Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Licensed toys play prominently in the list of finalists for the Toy Industry Association’s 2014 Toy of the Year Awards.
Topps has released a line of its Qubi stamp collectibles featuring Activision’s Skylanders Swap Force in North America.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
Zodiak Kids and its master toy partner Vivid Imaginations have tapped Spanish toy company Famosa to bring Tickety Toc toys to Iberia.
Sony Computer Entertainment is giving fans a first look at its new streaming game service at the Consumer Electronics Show this week.
Toys ‘R’ Us is planning a series of events in the days preceding Super Bowl XLVIII at its flagship store in New York City’s Times Square.
ITV Studios Global Entertainment has teamed up with Playmobil in the U.K. to help the brand celebrate its 40th anniversary and capitalize on its new TV show.
Mask-arade is showcasing a range of new licensed masks at the Nuremberg Toy Fair this week in Germany.
Electronic Arts has lined up a full range of licensed products for the upcoming release of the much-anticipated new game “Titanfall.”
Choon’s Design has tapped Brand Central to develop a consumer products program for its rubber band weaving toy Rainbow Loom.
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