An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Character World will launch a new bedding and accessory range featuring Pokémon after the recent launch of the mobile game, “Pokémon Go.”
Lionsgate has partnered with virtual reality company SilVR Thread to create a new VR game inspired by its new film Nerve, in theaters now.
Merchoid, an online video game merchandise retailer, will release a new, officially licensed “Zelda” dress that is based on Link’s classic look.
Overtaking last year’s mid-year and annual growth rates, the U.S. toy industry has grown 7.5 percent in the first half of 2016, according to the NPD Group.
Hong Kong-based Star Cruises has partnered with international toy brand NICI to create a collection of toys and gifts inspired by its mascots, Captain Charlie and Charlene.
Finnish media company Dramaforum has launched a new app as part of its “Petra’s Planet” range, titled “Bella’s Baking Blast.”
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Nottingham Forest, the licensing agent for Playmobil’s animated series “Super 4” in Iberia, has tapped Educa Borras to develop a range of puzzles and board games based on the series.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Disney Consumer Products and Interactive Media has released the new app “Cars Daredevil Garage,” which lets fans scan Mattel diecast cars.
Zepto Lab is expanding its collaboration with the character voice‐messaging app "Zoobe" to include new characters from its mobile game "Cut The Rope."
Nickelodeon previewed its holiday product lineup at its Times Square headquarters in a two-day media showcase that focused on new brand extensions for its top franchises.
Nintendo will feature Hasbro's Transformers in an upcoming Splatfest event for its video game "Splatoon."
Plush toy company Gund, a division of Enesco, has teamed with Audio Technology for a range of small audio and mobile accessories.
Richard Desroches has joined Imports Dragon as director of brands.
Ubisoft is developing a next-generation theme park in Malaysia that will feature its portfolio of world-renowned gaming brands.
Aurora World is spinning off the Pammee character from its YooHoo & Friends plush brand.
Disney Publishing Worldwide has launched the new property Disney Star Darlings featuring 12 girls who encourage tweens to celebrate their individuality and make positive choices.
“Skylanders SuperChargers,” the latest iteration of the Activision franchise, is available across Europe today.
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