Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
DreamWorks Animation and Cupcake Digital have released a new app inspired by the VeggieTales DVD, Merry Larry & the True Light of Christmas.
Electronic Arts has appointed licensing veteran Ryan Gagerman as director of licensing as is prepares for new game launches and feature film releases.
Sony Pictures Consumer Products is getting ready for the 30th anniversary of Ghostbusters next year by lining up a raft of licensees.
Nintendo Direct and SEGA have teamed up to release new downloadable content for the new Wii U game “Sonic Lost World.”
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
Majesco has put the development of new Zumba Fitness video game titles on hold.
Build-A-Bear Workshop has appointed Gina Collins as chief marketing officer and brand bear.
Rainmaker Entertainment is planning a theatrical film, Sly Cooper, based on the PlayStation video game franchise.
Warner Bros. Consumer Products EMEA and Fisher-Price plan to expand their DC Super Friends Imaginext range to Germany later this year.
License Connection, Benelux licensing agent for the app brand “Subway Surfers,” has signed an apparel deal with The Cookie Company.
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