An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Level-5 abby has announced a raft of new “Yo-Kai Watch” merchandise that will hit shelves for the back-to-school season.
Cartoon Network and Adult Swim have unveiled their roster of licensees that will showcase exclusive products, giveaways and signings at this year’s Comic-Con International: San Diego.
Following the launch of “SpacePOP” on YouTube last month, Genius Brands International has tapped a number of North American licensees to support the series.
Bare Tree Media has launched its “emojiTap” app on Facebook Messenger following Facebook’s decision to open its platform to third party apps this year.
Feld Entertainment and Axial R/C have joined forces to release the first true-to-scale 4WD straight axle Monster Jam radio controlled truck.
Hasbro has returned to this year’s San Diego Comic-Con with a raft of exclusive and limited edition products from My Little Pony, Transformers and G.I. Joe, as well as licensed partner’s IP from Star Wars, Marvel and “Yo-Kai Watch.”
The Pabst Brewing Company, makers of Pabst Blue Ribbon beer, have tapped Stern Pinball to debut a new PBR-themed Can Crusher pinball machine at this year’s Comic-Con International: San Diego.
As the 20th anniversary of the “Yu-Gi-Oh!” brand approaches, Konami has announced it will release new content across multiple formats in 2016.
Ubisoft has released a new mobile game featuring the Smurfs, in partnership with brand owner IMPS.
Parragon has expanded its deal with The World of Eric Carle to bring its collection of children’s products featuring Carle's signature artwork to new global markets.
CJ Products, creators of Pillow Pets, has entered a licensing agreement with Discovery Consumer Products to create a "Shark Week"-branded Pillow Pet.
Kidoz has teamed with the KD Group, makers of the Kurio line of children's electronics, to provide users with a safe and more advanced content discovery experience through the Kidoz app store.
Bolstered by major film and television releases in 2015 and aided by a surge in collectibles, toys sales grew again last year.
Hasbro will be showcasing its 2016 portfolio of new toys and brand experiences from Disney, DreamWorks and more this weekend at New York Toy Fair.
In celebration of Pokémon’s 20th and Sonic’s 25th anniversary, Tomy International has debuted two new lines of toys featuring the franchises.
Under partnership with Merriam-Webster, Elm Education Marketing (doing business as WordTeasers) will re-release several of its educational games enhanced with Merriam-Webster content.
Activision, makers of the video game “Skylanders SuperChargers,” has teamed with the organization Autism Speaks to “Light it up Blue” with new toys to raise awareness for autism.
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