With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring Paw Patrol to a range of products.
U.K. parenting website Netmums unveiled its picks for the top five toys on display at U.K. Toy Fair this week.
German brand management and media company m4e has appointed the Simba Dickie Group as the master toy licensee for its new preschool series "Wissper."
Rubie’s Masquerade U.K. has appointed Mark Whitaker as its new international sales account manager.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
Hit Entertainment has appointed Simba-Dickie as the new European master toy partner (excluding the U.K.) for its Fireman Sam brand.
Mattel’s Barbie is collaborating with the all-girl group Fifth Harmony for a new brand anthem and line of dolls.
Metrostar Media, the U.K. agent for Lawless Entertainment’s Suzy’s Zoo brand, has added two new licensees.
Entertainment One is kicking off 2014 with a lineup of new products for its hit property Peppa Pig.
Warner Bros. Consumer Products is showcasing its myriad classic, heritage and television properties at New York Toy Fair this week.
Funko has announced a new line of highly articulated action figures, dubbed the Legacy Collection.
Hasbro unveiled a re-imagined line of Transformers toys at New York Toy Fair this week and announced a raft of licensees for the brand.
Bare Tree Media has launched the first Doodle Jump mobile sticker pack across mobile messenger platforms worldwide, under license from Lima Sky.
Bandai and Sync Beatz Entertainment have released the new “Tamagotchi L.i.f.e. Angel” app, based on '90s digital handheld game.
Saban Brands has tapped Jakks Pacific to develop a new gaming system for the brand Power Rangers and has renewed its costume partnership.
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