Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
EA Sports will continue to be the official sports technology partner of the Premier League for the FIFA video game series until 2019.
PNY Technologies has partnered with the LEGO Group for a range of LEGO-branded USB flash drives.
Rovio will preview its upcoming “Angry Birds Stella” mobile game exclusively at Barnes & Noble stores from Aug. 29 to Sept. 3.
The National Football League has teamed up with JumpStart to develop a series of NFL-themed digital offerings for kids.
MetLife has opened The Snoopy and Belle in Fashion exhibit at the New Museum's Sky Room in New York, N.Y., in conjunction with New York Fashion Week.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
Kidrobot has signed Commonwealth as a new toy licensee for its specialty brand Yummy World, in a deal brokered by JLK Brand.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Nelvana Enterprises and Spin Master are teaming up to co-develop the new girls' preschool series "Little Charmers."
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