License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
In anticipation of the upcoming film, Diamond Select Toys, under license from Sony Pictures Consumer Products, will produce a range of Ghostbusters collectible products.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, have entered an exclusive partnership with Target to offer a first-look at the “DC Super Hero Girls” merchandise collection.
Factory Entertainment, a California-based producer of licensed toys and collectibles, has unveiled the first product in its line of Deadpool products, the Deadpool Rocket Ride Premium Motion Statue.
LEGO Systems, the North American division of the LEGO Group, is celebrating its 10th consecutive year of U.S. sales growth at New York Toy Fair this weekend.
Bleacher Creatures has brought several new plush collections to New York Toy Fair, featuring everything from Major League Baseball players to DC Comics to the Pope.
The equivalent of more than seven football fields were filled with toys and games last weekend at the 112th annual New York Toy Fair.
Google has officially launched the new "YouTube Kids" app, designed to offer children safe and easy access to age-appropriate videos on the Internet platform.
Mobile publisher Behaviour Interactive has released a new puzzle game based on DreamWorks Animation's upcoming film Home.
Mind Candy is launching a marketing campaign next week for its new game "World of Warriors" aimed at increasing awareness of the brand among boys in the U.K.
Grumpy Cat is traveling the U.S. with a number of recent appearances and a host of new licensing partners.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
The Texas Lottery has launched a new Tetris-themed scratch-off game as the classic video game celebrates its 30th anniversary.
Morgen Studios has appointed licensing agents to represent its animated series "Super 4" and the brand that inspired it, Playmobil, in Spain, Portugal and Italy.
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