Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
IDW Publishing is expanding its micro comic fun packs with a set of Teenage Mutant Ninja Turtles collectibles, under license from Nickelodeon.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Kaynak Licensing Company has tapped Play And Learn Toys to develop a line based on the “Niloya” TV series in Turkey.
NBCUniversal is continuing to build on the success of its hit animated film Despicable Me 2 at retail.
Quantum Mechanix has partnered with DC Entertainment, to bring the heroes and villains of DC Comics to its roster of Q-Pop figures.
Cartoon Network Enterprises has added a raft of new product for its animated series “Adventure Time.”
Gund is adding to its line of Grumpy Cat products that launched in July 2013.
TextPride, which develops branded content for mobile devices, has launched its content on four mobile messaging apps worldwide.
Gaming company King has signed a European licensing deal with apparel specialist Skybrands for its hit app “Candy Crush Saga.”
DreamWorks Animation has tapped video game publisher Little Orbit for the “How to Train Your Dragon 2” video game.
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