MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
LeapFrog Enterprises has added content from Genius Brands International's Baby Genius and Warren Buffett’s Secret Millionaires Club on its LeapPad.
Perpetual Licensing has been appointed to manage the new digital/physical crossover coloring book format Painting Lulu.
Off the back of the expansion of its various property product lines, Imports Dragon has added five new members to its Toronto-based sales team.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Coolabi Group has inked a deal with Ravensburger for a range of preschool puzzles and games based on the upcoming new “Clangers” TV series.
Brands with Influence has appointed Kid Kreations as the master toy licensee for the CBBC personality Hacker T Dog.
Manchester United has tapped KamaGames as its official social casino games partner.
Video and social gaming executive Steven Chiang has been named to the board of The Topps Company.
BurdaIntermedia Merchandising has been appointed as the German licensing agent for the U.K. preschool brand Deer Little Forest.
Here’s a breakdown of 15 trends to watch this year–five licensors, five categories and five properties.
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