This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Konami Digital Entertainment has launched "Swords & Poker Adventure," a mobile game for iOS devices based on "Sword & Poker" app series.
Nickelodeon has signed Activision as the master video game licensee for SpongeBob SquarePants.
The University of Oxford has partnered with Science4you for co-branded science kits in Europe.
Duncan Toys Company and Walt Disney Parks and Resorts have entered into a long-term strategic alliance.
Toys ‘R’ Us is planning to open more than 100 new stores by the end of this year, a large number of which will be in China.
The MLB and Konami have launched a new free-to-play, social mobile game “MLB Live Challenge.”
Lisle International has added to the roster of licensees for Imangi Studios’ digital property Temple Run.
LEGO has teamed up with Funcom for the new “LEGO Minifigures Online” game, which is set to debut in the second half of 2014.
Zeptolab’s Cut the Rope app brand has launched in Spain and Portugal through a back-to-school promotion at El Corte Ingles.
Rovio Entertainment released the sequel app “Angry Birds Star Wars II” Wednesday alongside a range of interactive figures from Hasbro.
Grumpy Cat Ltd. has tapped TCG and Ganz to create a line of toys and plush featuring the feisty feline and her brother Pokey.
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