Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Disney has launched the new "Disney Moment" app for the Apple Watch.
DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products and Mattel have joined forces to launch a new superhero brand aimed at girls.
Sony Pictures Consumer Products has tapped Beeline Interactive to develop the new match-three puzzle battle game "Ghostbusters Puzzle Fighter.”
Moose Toys has teamed with Maps Toys to bring its Shopkins brand to Radz game and confectionary brand.
Kabam has released new game content for its "Marvel Contest of Champions" mobile game inspired by the upcoming "Marvel’s Avengers: Age of Ultron."
Hasbro surveyed U.S. children about what they want to be when they grow up and has updated The Game of Life board game based on the responses.
Mattel has teamed with the online community Quirky to reimagine its portfolio of products and drive growth for brands including Barbie, Fisher-Price, and Hot Wheels.
Firefly Brand Management has signed a host of new licensees for Mr. Bubble as the bubble bath brand readies for its 55th anniversary next year.
Mobile game company Pixowl has created a new Garfield game app in partnership with Paws, Inc.–"Garfield: Survival of the Fattest."
Nickelodeon has launched a "Nick Jr." app for the new Apple Watch, designed to be used in the tandem with "Nick Jr." iOS app for greater parental control.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
The second version of Disney’s Infinity gaming platform will feature more than 20 new interactive figures from across the Marvel universe.
Coolabi Group has secured a raft of licensing deals for its fantasy adventure brand Beast Quest.
Disney Consumer Products has unveiled a wicked new collection of products based on the upcoming Walt Disney Studios film Maleficent.
Mattel has created a new, combined marketing and creative division that will span the toy company's portfolio of consumer brands.
Cartamundi’s line of card games based on many of Hasbro’s entertainment brands is now available for company promotions.
A new Strawberry Shortcake promotion has launched at 4,000 KFC locations across mainland China.
Brand licensing execs should look to new forms of content engagement for the next big IP.
Alva Organics Oy is bringing its line of Sophie la giraffe-branded natural baby skincare products to the U.S.
DHX Media and FremantleMedia Kids & Family Entertainment has appointed Jazwares the global master toy partner for the preschool property Ella the Elephant.
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