This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Uglydoll and DC Comics are showcasing their cross-over line, featuring Pretty Ugly characters styled as DC Comics superheroes, at Comic-Con this week.
The LEGO Systems booth at Comic-Con will feature life-sized LEGO models, sneak peeks of 2015 building sets, photo opps and content demos.
Discovery Consumer Products has renewed its longstanding direct-to-retail partnership with Toys 'R' Us U.S. and Toys 'R' Us Australia.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Internet media company Kabam has released its free-to-play game “Fast & Furious 6: The Game” on Facebook, under an agreement with Universal Partnerships & Licensing.
Titan Merchandise has announced two new ranges of Titan vinyl figures for "Buffy The Vampire Slayer" and "Dragon Age."
Fisher-Price has launched the first-ever Thomas & Friends Wooden Railway catalog, e-commerce website and shops-in-shops.
Konami Digital Entertainment has launched "Swords & Poker Adventure," a mobile game for iOS devices based on "Sword & Poker" app series.
Marathon Media and France’s Château de Versailles Spectacles have launched a new Totally Spies app.
PepsiCo's Frito-Lay division and Activision Publishing have teamed for a summer Skylanders promotion.
Disney Interactive has released a new iPad app that allows fans to explore the world of Disney animation.
Independent toy designer and manufacturer Schylling Associates has been acquired by the investment firms.
Sony Computer Entertainment’s PlayStation4 system will launch in November the U.S, Canada, Europe and Latin America.
PopCap Games has tapped K’Nex for a line building toys based on its “Plants vs. Zombies” game apps.
Bandai and Sync Beatz Entertainment have tapped Mighty Fine as the first licensee for the new lifestyle brand Tamagotchi L.i.f.e.
Rovio Entertainment has launched a new learning concept based on the Angry Birds brand and Finnish educational standards.
Fremont Licensing is working to build a licensing program around the digital comic book Niko and the Sword of Light.
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
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