MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Metrostar, licensing agent for Macmillan Children’s publishing brand Dear Zoo, has signed a raft of new licensing deals in support of the pop-up book.
Bluefin Distribution has appointed Candice Uyloan as director of marketing to oversee the company's marketing, public relations and events.
Sy Berger, known as the "father of the modern-day baseball trading card," died on Sunday at his home in Rockville Centre, N.Y., at the age of 91.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
The irreverent gross-out brand Garbage Pail Kids is celebrating its 30th anniversary this year with the launch of a comprehensive licensing program.
Little, Brown Books for Young Readers has teamed with Sourcebooks to bring Lemony Snicket's All The Wrong Questions books to its personalized book platform.
The Spielwarenmesse Toy Fair is gearing up for another big year with more than 2,800 companies slated to showcase new offerings Jan. 28 to Feb. 2.
American Greetings Properties has lined up a full slate of licensed product for its Care Bears brand in the U.K.
Highlights for Children, publisher of the children's magazine Highlights, has tapped Mega Brands, to develop puzzles featuring Highlights' Hidden Pictures illustrations.
Zodiak Rights has tapped John Adams Leisure for a board game inspired by the hit ITV game show, "Tipping Point" in the U.K.
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