MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Licensing agency JRL Group has tapped GeoToys to develop a line of educational puzzles and games under the Encyclopaedia Britannica and Britannica Kids brands.
Cartoon Network has lined up five new hard line partners for its animated series "Steven Universe," including Funko, Just Toys and Toy Factory.
The Pokémon Company International is planning a limited time "character distribution" of the Mythical Hoopa at Game stores in the U.K.
Entertainment One continues to bolster its lineup of best toy partners for "Peppa Pig" in the U.K.
NECA and Quirk Books are celebrating the 25th anniversary of the movie Home Alone with the launch of retro action figures and an illustrated storybook.
Mattel's Monster High brand has joined forces with the Born This Way Foundation, created by pop star Lady Gaga, to spread a message of acceptance among teens.
The U.K.'s Toy Retailers Association hosted its annual Dream Toys event Nov. 3, highlighting its top 50 toy picks for the holiday season.
Lucasfilm and Dice, an Electronic Arts studio, have released the new video game "Star Wars Battlefront," which was named Best of Show at E3 earlier this year.
Fuhu, the creator of the Nabi kids' tablet, has launched Nabi Pass, a subscription service specifically for kids.
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