MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Music identification app "Shazam" is expanding its reach through an extensive list of new partnerships with companies including Disney, Target, HarperCollins and Evian.
Hasbro has forged more than 20 new partnerships that push the parameters of hip new licensed products and the perception of its brands in the marketplace.
Rovio has teamed up with The LEGO Group to develop a line of construction toys inspired by the hit mobile game “Angry Birds.”
Thirty years after the iconic brand’s debut, Hasbro is re-introducing the animated pop stars Jem and The Holograms to a new audience this year.
Diamond Select Toys is launching an all-new series of Marvel Minimates exclusively at Walgreen’s stores across the U.S.
Lionsgate and Hasbro are partnering to bring the iconic board game Monopoly to the big screen.
Attendees at Comic-Con International this week will be among first in the world to play the new Activision games "Skylanders SuperChargers Dark Edition."
Warner Bros. Interactive Entertainment and LEGO have unveiled new details about the upcoming video game "LEGO Marvel’s Avengers."
SEGA Europe is celebrating the 25th anniversary of the Mega Drive console with a retro licensing program.
Rovio has launched "Angry Birds 2," the first sequel to the most downloaded mobile game series of all time.
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