The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
In anticipation of the upcoming film, Diamond Select Toys, under license from Sony Pictures Consumer Products, will produce a range of Ghostbusters collectible products.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, have entered an exclusive partnership with Target to offer a first-look at the “DC Super Hero Girls” merchandise collection.
Factory Entertainment, a California-based producer of licensed toys and collectibles, has unveiled the first product in its line of Deadpool products, the Deadpool Rocket Ride Premium Motion Statue.
SCS Direct has laid a new line of Animal Planet-branded Hatch 'Ems eggs that feature animals that grow out of their shell when placed in water.
Etch A Sketch has returned to where it all began, New York Toy Fair, where the iconic toy first debuted 55 years ago.
Endemol Shine Brand Partnership Group and the American Girl doll brandhave launched a cross-promotion with the reality competition series "MasterChef Junior."
Warner Bros. Consumer Products has collaborated with The Art of the Brick to create an art exhibition featuring sculptures of DC Comics characters made out of LEGOs.
Santoro has signed a host of new licensees and launched several new lines for its art brand Gorjuss in Europe.
4K Media has inked a deal with Star Cutouts for standees and face masks featuring Yu-Gi-Oh! monsters.
IDW has teamed up with Temple Street Productions and Paramount Pictures to bring the TV series "Orphan Black" and The Godfather to a range of games.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
Electronic Arts, Illumination Entertainment and Universal Partnerships & Licensing have joined forces to bring characters from Illumination films to life in a series of mobile games.
Licensing agency Brandberry has launched the new social expressions brand Beary Sweet with an innovative promotional campaign.
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