Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Lexus has teamed up with Electronic Arts to offer the all-new IS 350 F Sport to fans in the No. 1 mobile racing app, “Real Racing 3.”
Warner Bros. has released a The Big Bang Theory-branded edition of the classic “whodunit” board game Clue.
Nurture Rights has appointed Paul Lamond Games as the U.K. licensee for Dinosaur Roar! puzzles and games.
Sony Computer Entertainment Europe has tied up a multi-property partnership with Bioworld Europe for apparel and accessories.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have announced the newest addition to the LEGO video game series–“LEGO The Hobbit.”
Peanuts Worldwide has teamed up with Storypanda Digital Publishing to bring some of its books to the iPad.
McFarlane Toys has signed on to create a line action figures, plush and novelty toys based on Ubisoft’s Rabbids video game franchise.
Punky Princess is the latest brand to join Digital Giving’s U.K. charity fundraising app, “T-Shirt Booth.”
Yuko Shimizu has teamed up with 4 Dots Media to release a new game app for her newest character property, Rebecca Bonbon,
Viz Media is giving Xbox users across North America a new way to personalize their avatars with costumes featuring the ninja manga brand Naruto Shippuden.
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