Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
McDonald's is promoting Zodiak Kids’ children’s series “LoliRock” in France this month with a new Happy Meal offering.
The WWE has partnered with Toy State to bring the professional wrestling brand to the remote-controlled vehicle category in North America.
Kabam and Universal Partnerships & Licensing today have released the official mobile game of the Fast & Furious movie franchise, "Fast & Furious: Legacy."
Mask-arade has launched a new range of Star Wars masks in partnership with the brand's licensee, Rubie's Masquerade.
Novel Entertainment has teamed with P2 Entertainment to launch a new game app based on the CITV series "Horrid Henry."
The Joester Loria Group has tapped Buffalo Games to develop games based on the the National Geographic Channel series “Brain Games.”
Toys 'R' Us executives outlined initiatives that are being implemented to improve operational performance and drive profitable growth at a meeting Tuesday.
Disney Consumer Products is planning a multi-platform U.S. campaign in support of its new Disney Princess product offerings that will hit retail this summer.
Consumer Product Connection has appointed Home Made Licensing to serve as the French licensing agent for the virtual pet app "Pou."
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Namco Bandai is bringing its capybara (a cousin to the guinea pig) character Kapi-Bara-San to the U.S. and Canda in a new game app.
Silvergate Media is promoting Peter Rabbit this Easter in a national U.K. campaign.
McFarlane Toys has launched a new line of Rabbids Invasion toys at Walmart and Toys ‘R’ Us stores across the U.S., just in time for Easter.
Hasbro and Mattel have both reported their results for the first quarter of 2014, and one toy company certainly faired better than the other.
Snap Creative has brought on Brant Bridges to serve as senior vice president of business development.
MerryMakers has tapped University Games for a range of puzzles and games featuring the Pete the Cat publishing brand.
Toy company Dracco continues to make strides in the boys’ and girls’ markets with its Filly and Zombie Zity brands.
Zodiak Kids and game developer Cupcake Digital have released a new Tickety Toc app based on the preschool series.
Threezero has launched its new 1/6th-scale toy line featuring characters from the hit HBO series “Game of Thrones.”
Bandai America and Sync Beatz Entertainment have partnered with Evy of California for a line of augmented reality apparel featuring Tamagotchi.
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