Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
License 2 Play launched the new girls’ accessory line Click-eez this week at New York Toy Fair.
Aurora World’s YooHoo & Friends brand will serve as the exclusive sponsor of the Children's Zoo at the Chessington World of Adventures Resort in Surry.
Disney Consumer Products has unveiled its new product line for the new Cars brand, Neon.
Kick scooter brand Razor has introduced the first game to come from its licensing agreement with Scarab Entertainment, the “Razor Trickshare” app.
Atlantyca Entertainment and Scholastic USA have collaborated to create the first-ever Geronimo Stilton app for IOS devices.
Bulldog Licensing is looking to bring the iconic football publishing brand Shoot to the toy sector.
Bubuzz has launched a new line of collectible figures featuring football stars from teams including FCBarcelona, Man U and Chelsea.
Lima Sky has appointed Danish firm INK as licensing agent in the Nordics and Eastern Europe for its mobile game “Doodle Jump.”
Hoho Rights has teamed with Immediate Media to launch a one-off magazine special featuring the CBeebies series “Cloudbabies.”
Saban Brands’ animated preschool series “Julius Jr.” has been picked up by Nick Jr. for a second season in the U.S.
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