MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
Rocklove has released new jewelry lines based on two popular video games–Bethesda Game Studio's "Skyrim" and BioWare's "Dragon Age."
Angry Birds celebrated its fifth “BirdDay” Thursday with a number of events in its home market of Finland and the launch of a new "Angry Birds" app episode.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
FremantleMedia Kids & Family Entertainment has appointed U.S. toy company Jazwares as the master toy licensee for its preschool series "Tree Fu Tom."
Aardman Animations is gearing up for Shaun the Sheep The Movie with a robust licensing program on display at the U.K. Toy Fair this week in London.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
Witty Toys, a Rainbow Group company, has launched a new range of Winx Club dolls today at the Spielwarenmesse Toy Fair.
Bare Tree Media will create a range of mobile stickers, virtual goods and a photo app featuring the Australian koala character Smiling Bear.
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