Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Sixteen-year-old Maximillian Polhill of Xavier Games is leveraging his Stellar Alien character brand and extending it through licensing.
Deer Little Forest has partnered with mobile content developer Playrific to create digital assets for the art property, which is also being developed into a TV series.
Mind Candy is launching a marketing campaign next week for its new game "World of Warriors" aimed at increasing awareness of the brand among boys in the U.K.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Sony Pictures Consumer Products and LAFIG Belgium, the official licensor of the Smurfs brand, have renewed Jakks Pacific's as the master toy licensee for the franchise.
Warner Bros. Interactive Entertainment has unveiled its slate of new mobile games featuring franchises including Batman, LEGO, "Game of Thrones" and "Mortal Kombat."
Kid Kreations, the master toy licensee for Hacker T Dog, has unveiled its new toy line for the CBBC character.
AnimangaPlus and Lima Sky have released the first in a series of comic apps featuring the "Doodle Jump" brand.
Disney XD has picked up the LEGO Group's "Star Wars: Droid Tales" TV series, a re-telling of the Star Wars saga through the eyes of characters C-3P0 and R2-D2.
Children around the world can now learn English with the help of Aardman Animations' character Timmy in the new "Learning Time with Timmy" app.
American Greetings Properties and Cupcake Digital have released a new app featuring Strawberry Shortcake.
WWE and Mattel have launched a new multi-platform kids’ property, WWE Slam City, complete with an animated series and merchandise.
Platinum Films has appointed Big Balloon as its Australian toy partner for the animated adventure series, “Matt Hatter Chronicles.”
Toys ‘R’ Us will offer an expanded range of Daniel Tiger’s Neighborhood toys, as the brand heads to other top retailers.
The app “Pou” has tapped Consumer Product Connection to develop a worldwide licensing program for the brand.
Mart Agency, the licensing and publishing agency for Turkish cartoon characters Limon and Oli, is bringing the brand to a whole new roster of categories.
Wicked Cool Toys has been appointed as the worldwide master toy licensee for Paws, Inc.’s Garfield brand.
McDonald’s will feature Pokémon XY in Happy Meals across the U.S. next month.
Disney Publishing Worldwide has launched a new episodic series of apps featuring the stories, heroes and villains of Star Wars.
Nintendo is following in the footsteps of Activision’s Skylanders and Disney’s Infinity with plans for its own interactive figure platform.
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