Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Warner Bros. Interactive Entertainment and Kabam have released the new role-playing game "The Lord of the Rings: Legends of Middle-earth."
Bleacher Creatures has launched its 2014 NHL player plush collection, with Sidney Crosby of the Pittsburgh Penguins and Alex Ovechkin of the Washington Capitals.
Amazon has unveiled its 2014 Holiday Toy List, a curated list of the hottest new products for kids.
Hasbro has promoted John Frascotti to the newly created position of president, Hasbro Brands.
Two former Mattel and Spin Master execs have joined the team of the newly launched sports and entertainment brand–Day 6 Sports Group.
Toys 'R' Us has launched a new e-commerce site, ToysRU.pl, in Poland, adding to its growing portfolio of global online stores.
Cupcake Digital has partnered with Peanuts Worldwide to develop apps starring characters from the iconic franchise.
Cartoon Network Enterprises, Steve Jackson Games and USAopoly have launched Munchkin Adventure Time card game.
Target has unveiled its pick of this year’s top holiday toys with a new, expanded top gifts list and a host of online and in-home resources for parents.
SEGA of America has launched the return of Sonic the Hedgehog in the new video game “Sonic Lost World.”
ZeptoLab UK and CITV are bringing a series of animated short films based on the game app “Cut the Rope” to TV in the U.K.
Saban Brands’ subsidiary Zui has launched a new mobile app for its kid-safe Internet browser KidZui.
The WWE and its agent Backstage Licensing are planning a re-launch of the brand in the Italian market, targeted for 2014-2015.
Digital Giving continues to add new characters and charity partnerships to its new app “T-Shirt Booth.”
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
New technological advances could very well become part of everyone's life sooner than many people would guess and certainly influence the business of brand licensing.
Carte Blanche Group has partnered with two distributors in South Africa to develop and grow the Me to You, Tatty Teddy & My Blue Nose Friends and Tiny Tatty Teddy brands.
Knockout Licensing continues to expand the U.S. licensing program for the hit British drama “Downton Abbey” with two new licensees
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