Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Nickelodeon has launched the “Nick App” in the U.K. and Ireland, marking the first availability of the app outside of the U.S.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
SEGA Corporation has taken on its first client as a merchandising agent–Lima Sky’s game app, “Doodle Jump.”
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
The Aird Group’s Japanese-inspired lifestyle brand Kimmidoll is ringing in the New Year with a trio of licensees for toys, health and beauty and apparel.
Disney unveiled plans for the Cars: Fuel Your Fun U.K. retail and marketing campaign today at the U.K. Toy Fair in London
KISS and Pretty Ugly have teamed up for a co-branded collaboration that will see members of the rock band get the Uglydoll treatment.
Mind Candy has released the “Moshi Monsters Village?” app globally, following the game’s debut in the U.K. late last year.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have launched “The LEGO Movie” video game.
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