An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Viacom has tapped Source3 to launch a set of 3D printed “South Park” characters, celebrating the series’ 20th anniversary.
Saban Brands has tapped The Wish Factory to develop and manufacture an exclusive line of merchandise inspired by the TV series “Mighty Morphin Power Rangers.”
Little Brother Books will publish the Official Pokémon Annual 2017 in the U.K.
Square Enix and Eidos-Montréal have released “Deus Ex: Mankind Divided,” the latest installment in the “Deus Ex” gaming franchise.
ITV Studios has partnered up with a slate of licensees to launch its merchandising program for the series “Thunderbirds Are Go” in France, Benelux and the Nordics.
AC Worldwide has unveiled a range of officially licensed Bluetooth speakers featuring characters from the “Halo” video game franchise.
Disney Consumer Products and Interactive Media has partnered with Hibernum to release a new mobile game featuring its summer blockbuster, Zootopia.
Corus Entertainment’s Nelvana has added six new licensing partners for its series "Little Charmers," produced in partnership with Spin Master.
The NFL Players Association has added six new licensees to its roster for products including women’s apparel, toys, personalized video messages and more.
Bare Tree Media has launched "emojiTap," a new mobile offering that gives users access to branded emojis and digital stickers from a host of top brands.
Electronic Arts is adding 16 Brazilian football teams to its video game "FIFA 16," which is set to be released later this month.
Genius Brands International has debuted an all-new line of Baby Genius products exclusively on Amazon, marking the re-launch of the Baby Genius brand at retail.
Cartamundi announced the launch of James Bond products–two movie-based card decks and a poker set–as the release of the next Bond film nears.
ITV Studios Global Entertainment has secured multiple licensing partners to celebrate the 50th anniversary of the classic television series “Thunderbirds.”
Cartoon Network EMEA will soon launch a digital service, "Cartoon Network Anything," which allows viewers and users to tailor their entertainment offerings.
Sony Computer Entertainment Europe is now seeking licensees for its upcoming new video game brand "Horizon Zero Dawn."
Mattel and HIT Entertainment’s preschool brands are transforming their licensing approach to stay better connected to consumers worldwide.
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