With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Discovery Consumer Products has partnered with Cartamundi for a new range of card games based on the Animal Planet TV series “Too Cute.”
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
HBO Global Licensing and Funko are adding to their line of Game of Thrones figures with a collection of 2.5-inch mini-figures.
K’Nex Brands has teamed with The Goddard School chain of preschools in the U.S. for an educational campaign featuring Tinkertoy.
In conjunction with widened retail distribution in the U.K., RoBel Confectionery will debut a new range of its Tung Toos featuring Hello Kitty.
Lucasfilm Animation gave the world its first look at the newest “Star Wars Rebels” character at the Nuremberg Toy Fair.
IDW Publishing is expanding its micro comic fun packs with a set of Teenage Mutant Ninja Turtles collectibles, under license from Nickelodeon.
Fisher-Price, a subsidiary of Mattel, has tapped Neat-Oh! to develop a new storage product for the Thomas & Friends Wooden Railway track system.
Kaynak Licensing Company has tapped Play And Learn Toys to develop a line based on the “Niloya” TV series in Turkey.
NBCUniversal is continuing to build on the success of its hit animated film Despicable Me 2 at retail.
Quantum Mechanix has partnered with DC Entertainment, to bring the heroes and villains of DC Comics to its roster of Q-Pop figures.
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