Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
Activision Publishing and Marvel Entertainment are planning a follow-up Spider-Man video game for spring 2015.
The Penguin Children’s imprint Puffin is planning a range of books for Disney’s new Infinity gaming platform.
Stuller and World Trade Jewelers have extended their brand collaboration agreement to include Scrabble-brand jewelry.
BBC Worldwide U.K. has appointed Golden Bear Toys as the master toy partner for the first-ever range of CBeebies toys.
Bandai is planning to re-launch the ‘90s virtual pet toy Tamagotchi as a new multi-platform brand with new devices, lifestyle products and animated content.
Rovio Entertainment has appointed Megalicense to represent licensing and retail initiatives for its Angry Birds brand in Russia.
Egmont U.K. is planning a new monthly magazine based on Disney’s interactive video game Disney Infinity that will debut in February.
Performance Brands has appointed Brandgenuity as North American sub-agent for its first new client, the app “Clumsy Ninja.”
GP Flair will handle U.K. and Ireland distribution for The Bridge Direct’s brand-new range of WWE construction figures and play sets.
HBO Global Licensing and Funko are adding to their line of Game of Thrones figures with a collection of 2.5-inch mini-figures.
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