Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released the new “LEGO The Lord of the Rings” app.
Toys ‘R’ Us has appointed Wolfgang Link as president of Toys ‘R’ Us Europe and Jacobo Caller as managing director of Toys ‘R’ Us Iberia.
American Greetings Properties is continuing to digitize Strawberry Shortcake with the release of three new apps.
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
HarperCollins has released a new app designed to accompany the recently released film The Hobbit: The Desolation of Smaug.
Walls 360 and Rubik’s Brand Limited are debuting their new Rubik's Cube “melted cube” wall graphics at CES in Las Vegas this week.
Magic Light Pictures has signed a deal with Bajo to craft five new Gruffalo wooden toys as part of the brand’s anniversary celebrations.
Pukeko Pictures has teamed up with Sunman San Man to create a toy range for its preschool series “The WotWots” in Turkey.
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