This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Build-A-Bear Workshop and Hasbro have expanded their My Little Pony offering following April’s successful collaboration.
Zodiak Kids and P2 Entertainment have launched the first-ever Mister Maker app for iOS devices.
The 113-year-old model train company Lionel Trains has launched an iPad game app, “Lionel Battle Train.”
Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch.
Sony Computer Entertainment Europe has signed a multi-property licensing agreement with the apparel brand Insert Coin.
Konami Digital Entertainment has released the first-ever global Star Wars card battle game, under license from Lucasfilm.
Walmart teamed up with the real experts in toys this year for its annual holiday top toy list–kids.
Ludorum has teamed up again with Budge Studios to launch a second preschool app based on the TV series, “Chuggington.”
Lima Sky has tapped Australian-based Goldie Marketing as the master toy partner for its digital gaming property Doodle Jump.
Beanstalk’s Tinderbox, the newly formed digital subdivision of the global brand licensing agency, is closing deals for its initial roster of clients.
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