Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Dynamite Entertainment has signed a new deal with Lima Sky to produce original comics based on the game “Doodle Jump.”
Guru Studio has launched a new app for the preschool series “Justin Time”–“Justin’s Jig Jag Jog.”
NECA has partnered with 343 Industries for a new global merchandise program featuring the “Halo” video game franchise.
Global Pursuit has signed a retail agreement with Galeries Lafayette China to introduce Uglydoll-branded merchandise at its store in Beijing.
Tsumanga Studios is planning a second game app for Rainbow Studios’ girls’ brand Winx Club.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Halfbrick Studios is planning to bring its hit app “Fruit Ninja” to TV screens with help from The People’s Republic of Animation and Cake.
Walker Books has teamed up with Daredevil Development to create the first-ever app for Tilly and Friends.
Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
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