Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Toy industry veteran and former president of the U.S. division of Toys 'R' Us, Neil Friedman, has been named president and chief executive officer of Alex Brands.
LeapFrog Enterprises has launched LeapTV, an educational, active video gaming system designed for children ages 3 to 8.
Nelvana Enterprises has tapped Cupcake Digital to create a series of apps based on its preschool series “Max & Ruby,” which airs on Nick Jr.
“Transformers Rescue Bots” will return for a third season Saturday on Discovery Family Channel. The series is produced by Hasbro Studios.
Disney Consumer Products has rolled out a robust product range for its upcoming comedy-adventure Big Hero 6, which will debut in theaters Nov. 7.
Atari, in partnership with FlowPlay, has launched the social casino game "Atari Jackpots," which brings casino-style play to an online, multi-player game.
Dentsu Entertainment has announced plans to adapt “The Little Battlers eXperience” for broadcast in the Americas.
Ubisoft has inked a new deal with Simon & Schuster Children’s Publishing to bring the video game character the Rabbids to a full line of books.
Outfit7 has teamed up with TV production company BRB Internacional to produce a TV series based on the Talking Tom and Friends app series.
Crayola is planning a range of products featuring Lima Sky’s app property Doodle Jump, including mobile games and a line of craft kits.
4K Media has finalized a new deal with Just Funky for a collection of homewares featuring Yu-Gi-Oh! artwork.
Aardman Rights has added three new partners to the licensing program for the Shaun the Sheep brand.
Fisher-Price has been appointed as the master toy licensee for new the preschool series “Bing” from Acamar Films.
Cupcake Digital and Twentieth Century Fox Consumer Products are giving fans of the upcoming Rio 2 film in a new app.
Saban’s Power Rangers Megaforce is making its Irish debut at Smyths Toys Superstores this month in the third stop on the brand’s European retail tour.
Kellogg Company is getting in on The Amazing Spider-Man 2 action with a new game app that let’s players step into the world of the upcoming
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