With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Game developer Atari is planning a mobile fitness app that incorporates its classic video games such as "Pong" and "Centipede" into exercise routines.
Sports and entertainment company Day 6 Sports Group has teamed with the National Basketball Association to re-launch the game brand Backyard Sports.
The British Toy & Hobby Association has announced its finalists for the 2014 Toy Retailer of the Year Awards.
Rovio Entertainment’s innovative video distribution model, ToonsTV, which is available within every “Angry Birds” mobile game, has hit 4 billion views.
Victory Tailgate has signed a new deal with restaurant chain Waffle House for branded cornhole boards and bags.
Hudson’s Bay Company has appointed former Toys 'R' Us chairman and CEO and retail veteran Gerald Storch as chief executive officer, effective Jan. 6.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Cupcake Digital has released the official app for Open Road Films’ The Nut Job movie, which will arrive in theaters Jan. 17.
Digital Giving’s charity app “T-Shirt Booth” has added its 20th licensed character–DC Thomson’s Oor Wullie.
DJ Murphy is planning a monthly magazine in the U.K. that will feature Moose Toys new girls’ brand The Zelfs, in a deal that was negotiated by Lisle International.
Traditional toys will always have a place in the toy aisle, but increasingly digital products and properties are driving trends in children’s play.
King Features Syndicate has partnered with social games developer Dragonplay for the new “Popeye Slots” game app.
PlayDate Digital, under license from Hasbro, has released a new interactive digital storybook for Valentine’s Day featuring My Little Pony.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
Twentieth Century Fox Consumer Products is commemorating the 25th anniversary of “The Simpsons” with a yearlong global celebration.
Rainbow has collaborated with Russian fashion designer Kira Plastinina to create a special edition Winx Club doll.
Tomy International is previewing its 2014 lineup for Chuggington, Sonic the Hedgehog, Pokemon and John Deere.
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