With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Discovery Consumer Products has partnered with Cartamundi for a new range of card games based on the Animal Planet TV series “Too Cute.”
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
Walker Books has teamed up with Daredevil Development to create the first-ever app for Tilly and Friends.
Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
ITV Studios Global Entertainment has added two new U.K. and Ireland licensees for Platinum Films’ boys’ property, Matt Hatter Chronicles.
Entertainment One’s lifestyle brand So So Happy has been included in Trigger Happy’s “Toon Hero” iPad app.
Planeta Junior is looking for a master toy licensee for its new TV series “Egyxos” this week at the Nuremberg Toy Fair in Germany.
Lion Forge Comics has launched two new digital comic books based on the TV shows “Saved by the Bell” and “Punky Brewster.”
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
Spin Master is added characters from DreamWorks Animation and the world of Pokémon to its Ionix construction system.
Mattel and WWE have signed a multi-year extension of their global master toy licensing agreement through 2019.
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