License! Global takes a look at trends in the global toy market that will influence retail sales and how children play in 2016.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
In anticipation of the upcoming film, Diamond Select Toys, under license from Sony Pictures Consumer Products, will produce a range of Ghostbusters collectible products.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, have entered an exclusive partnership with Target to offer a first-look at the “DC Super Hero Girls” merchandise collection.
Factory Entertainment, a California-based producer of licensed toys and collectibles, has unveiled the first product in its line of Deadpool products, the Deadpool Rocket Ride Premium Motion Statue.
Disney Publishing Worldwide has released the newest addition to its Imagicademy educational initiative–the "Mickey’s Magical Arts World" app.
Jazwares has debuted its 2015 toy portfolio at New York Toy Fair, with a diverse range of products including items for its newest licenses–Peppa Pig and "Terraria."
NECA, in partnership with Twentieth Century Fox Consumer Products, has revealed the final lineup of celebrities that will be featured in The Simpsons 25 of the Greatest Guest Stars program.
Praim Group is planning a line of premium, kosher chocolate bars for the Mensch on a Bench brand, targeted to Jewish children and interfaith families in North America.
The non-food licensing program for TapatÍo is heating up, with Firefly Brand Management adding seven new partners for the hot sauce brand.
Sony Pictures Consumer Products and LAFIG Belgium, the official licensor of the Smurfs brand, have renewed Jakks Pacific's as the master toy licensee for the franchise.
Nottingham Forest has tapped Fournier to develop official playing cards for the "Sendokai Champions" TV series.
Upper Deck has signed a long-term renewal with legendary basketball player Michael Jordan for collectibles and memorabilia.
Internet star Grumpy Cat has joined forces with a number of new licensees for a comic book series, a new app and more.
National Geographic has selected British product designer IF as an international giftware licensee to create bookmarks, playing cards and other gifts that showcase the brand's photographic archives.
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