An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
The Endemol Shine Group has launched a new game studio and publishing label, titled Good Catch.
Cartoon Network has launched a new mobile game, titled “Cartoon Network Superstar Soccer Goal!!!”
Mattel has unveiled its holiday toy list, featuring a slate of new products for brands including Barbie, DC Super Hero Girls, Hot Wheels and more.
Authentic Brands Group has tapped Cosi Games to create and launch “Muhammad Ali: Puzzle King,” the official mobile game for the late boxing legend.
Entertainment One has partnered with a three licensees to create new products inspired by the animated series “Ben & Holly’s Little Kingdom” in Brazil.
Viacom has tapped Source3 to launch a set of 3D printed “South Park” characters, celebrating the series’ 20th anniversary.
Saban Brands has tapped The Wish Factory to develop and manufacture an exclusive line of merchandise inspired by the TV series “Mighty Morphin Power Rangers.”
Little Brother Books will publish the Official Pokémon Annual 2017 in the U.K.
Square Enix and Eidos-Montréal have released “Deus Ex: Mankind Divided,” the latest installment in the “Deus Ex” gaming franchise.
ITV Studios has partnered up with a slate of licensees to launch its merchandising program for the series “Thunderbirds Are Go” in France, Benelux and the Nordics.
Bleacher Creatures is adding the WWE wrestling brand to its line of sports plush figures.
Bleacher Creatures has expanded its line of 10-plush Marvel characters with Marvel Universe Series 1.
Cupcake Digital has released the official Hotel Transylvania 2 storybook app.
Hasbro celebrated the first-ever worldwide Play-Doh Day Wednesday.
MGA Entertainment has signed two new deals for Bratz that will bring the newly re-launched doll brand to the beauty and crafting categories.
The NFL Players Association has teamed up with DraftKings to allow some of the NFL’s top-rated players to participate in DraftKings’ marketing efforts this season.
Scholastic has extended and expanded its publishing relationship with The LEGO Group through 2019.
Online world developer Wildworks has appointed Jazwares as the master toy partner for its "Animal Jam" game brand.
4K Media has partnered with Winning Moves International to develop a "Yu-Gi-Oh!"-branded Monopoly board game and Top Trumps card game.
Rainbow has named three master toy licensees for its new children’s property "Regal Academy."
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