With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Nickelodeon is partnering with Toys 'R' Us for an exclusive marketing program and in-store experience for the upcoming movie, The SpongeBob Movie: Sponge Out of Water.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
Knockout Licensing has established a core of inaugural licensees for Sony Pictures Television's TV series, "Outlander."
USAopoloy will create a co-branded version of its family board game Yahtzee with the film The Terminator, in a deal brokered by Creative Licensing Corporation.
Warner Bros. Interactive Entertainment, TT Games and The LEGO Group have released a mobile version of "The LEGO Movie Video Game."
Nickelodeon & Viacom Consumer Products has signed a multi-territory licensing deal with Sambro to bring Paw Patrol to a range of products.
U.K. parenting website Netmums unveiled its picks for the top five toys on display at U.K. Toy Fair this week.
German brand management and media company m4e has appointed the Simba Dickie Group as the master toy licensee for its new preschool series "Wissper."
Rubie’s Masquerade U.K. has appointed Mark Whitaker as its new international sales account manager.
Retail sales of toys in the U.S. generated $18.08 billion in 2014 compared to $17.46 billion in 2013, an increase of 4 percent, according to the NPD Group.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Disney Consumer Products and Hasbro have entered a new strategic merchandising relationship to develop dolls for the Disney Princess and Frozen properties.
The Collegiate Licensing Company has partnered with Panini America to develop trading cards for CLC's nearly 200 partner institutions.
The Spanish character brand Baby Animals has appointed Empire Multimedia Corp. to represent its brand in Asia.
GungHo Online Entertainment has partnered with Sanrio to feature Hello Kitty and other characters in its mobile game “Puzzle & Dragons.”
Rainbow unveiled its new series of Winx Club dolls, Sirenix Fairy, from licensee Witty Toys at the Nuremberg Toy Fair last week in Germany.
Iconicfuture has added seven international football clubs to the Super League Football table in its “Zen Pinball” game.
The Elf on the Shelf property is a bustling business both in print and consumer products.
An exclusive look at how Disney Consumer Products is leveraging new content to capture a greater share of the lucrative boys’ market worldwide.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.