Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
Warner Bros. Consumer Products has partnered with figurine manufacturer Schleich on a new line of DC Comics figurines.
Rovio Entertainment and Activision Publishing have launched their mobile game, “Angry Birds Star Wars,” on home and hand-held video gaming systems.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
PopCap Games, a division of Electronic Arts, has appointed Tycoon Enterprises to handle licensing for the app property “Plants vs. Zombies.”
Nickelodeon has launched the “Nick App” in the U.K. and Ireland, marking the first availability of the app outside of the U.S.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
SEGA Corporation has taken on its first client as a merchandising agent–Lima Sky’s game app, “Doodle Jump.”
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
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