MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Kabam has extended its collaboration with Marvel Entertainment to create a second free-to-play mobile game based on Super Heroes of the Marvel Universe.
Rubie’s Group has promoted Renne Fink to general manager of the Imagine by Rubie's sales division, the toy division of Rubie’s Costume Company.
Ubisoft has partnered with Sony Computer Entertainment to bring some of its top games and major franchises to the PlayStation4 in China.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
Nickelodeon has tapped Activision Publishing for a new video game based on the SpongeBob SquarePants brand, "SpongeBob HeroPants."
Nickelodeon U.K. has launched the first episode of a new online adventure game series, called "SpongeBob QuestPants."
Paramount Pictures has tapped Tomax Ireland to develop a line of car-inspired accessories for kids' bicycles for the upcoming film Monster Trucks.
Warner Bros. Consumer Products has partnered with the LEGO Group to develop the first-ever collection of LEGO building sets for the classic Scooby-Doo franchise.
For the first time in the brand’s 56-year history, Barbie is pulling out a cape and mask and transforming into a modern day superhero.
SEGA of America, the North American operation of the gaming and entertainment company, announced a downsizing of its business in order to improve profitability.
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