Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
Toys 'R' Us and jewelry retailer Claire's are teaming up in a global partnership to launch Claire's in-store shops in TRU locations around the world.
Ubisoft is partnering with Upper Deck to create a line of trading cards and gaming accessories for its Assassin's Creed video game franchise.
Target unveiled its annual list of top toys for the upcoming holidays, featuring a number of products from licensed brands.
Entertainment One Licensing has added a swath of new partners to the Peppa Pig licensing program in France as the brand is poised to launch at retail.
Toys 'R' Us has unveiled its 2014 Holiday Hot Toy List, featured 36 items selected by play experts as the toys that will be most in-demand this season.
Iron Man, Captain America and Thor were among the superheroes digitally assembled to escort the "Disney Infinity 2.0: Marvel Super Heroes" video game into the U.K. Monday.
Cartamundi will launch a two-in-one game inspired by Disney’s hit animated film Frozen later this month.
Jazwares has released a new collectible toy brand, Bungees, featuring 48 original characters at retailers including Toys 'R' Us and Walgreens.
Microsoft has acquired Stockholm-based game developer Mojang and its iconic “Minecraft” franchise for $2.5 billion.
The Japanese brand Rilakkuma will come to life at FAO Schwarz in New York City Oct. 11 as the brand makes its way to North America.
Bandai America has released a new toy line for the upcoming animated musical film Legends of Oz: Dorothy’s Return.
Diamond Select Toys is planning a line of deluxe gift sets featuring Marvel Comics action figures inspired by Mego's 1970s toy line.
Activision has teamed with IDW Publishing to publish the first-ever Skylanders comic book series.
Kids action brand Surf Sharks has partnered with VenDynamics for educational collector cards and stickers featuring the publishing brand.
Hasbro has teamed with Aquarius to create a range of collectibles featuring Hasbro’s classic brands.
"Skylanders Trap Team,” the newest iteration of Activision’s Skylanders franchise, is getting a dose of girl power with the new character Gearshift.
Warner Bros. Consumer Products, with DC Entertainment, has extended nearly 15-year partnership with toy manufacturer, Mattel.
Peanuts Worldwide has signed Just Play as its master toy licensee in the U.S. and Canada.
Alex and Ani has signed a global licensing agreement with Hasbro for the Alex and Ani Monopoly collection of expandable wire charm bangles.
Mask-arade has launched a new range of officially licensed WWE facemasks.
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