Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
EA has launched the flagship online store for its Need for Speed franchise with the help of licensee Joystick Junkies.
Halfbrick Studios is planning to bring its hit app “Fruit Ninja” to TV screens with help from The People’s Republic of Animation and Cake.
Walker Books has teamed up with Daredevil Development to create the first-ever app for Tilly and Friends.
Frogmind has opened an e-commerce site for its game app “Badland,” as it launches the game into licensing with the help of agent 5th Wave Brands.
Disney Interactive has announced the winners of its Heroes vs. Villains Toy Box challenge.
ITV Studios Global Entertainment has added two new U.K. and Ireland licensees for Platinum Films’ boys’ property, Matt Hatter Chronicles.
Entertainment One’s lifestyle brand So So Happy has been included in Trigger Happy’s “Toon Hero” iPad app.
Planeta Junior is looking for a master toy licensee for its new TV series “Egyxos” this week at the Nuremberg Toy Fair in Germany.
Lion Forge Comics has launched two new digital comic books based on the TV shows “Saved by the Bell” and “Punky Brewster.”
License! Global has the first look at the new toys and games that are on showcase at New York City’s annual American International Toy Fair.
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