Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Deer Little Forest has partnered with mobile content developer Playrific to create digital assets for the art property, which is also being developed into a TV series.
Mind Candy is launching a marketing campaign next week for its new game "World of Warriors" aimed at increasing awareness of the brand among boys in the U.K.
SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
Sony Pictures Consumer Products and LAFIG Belgium, the official licensor of the Smurfs brand, have renewed Jakks Pacific's as the master toy licensee for the franchise.
Warner Bros. Interactive Entertainment has unveiled its slate of new mobile games featuring franchises including Batman, LEGO, "Game of Thrones" and "Mortal Kombat."
Kid Kreations, the master toy licensee for Hacker T Dog, has unveiled its new toy line for the CBBC character.
AnimangaPlus and Lima Sky have released the first in a series of comic apps featuring the "Doodle Jump" brand.
Disney XD has picked up the LEGO Group's "Star Wars: Droid Tales" TV series, a re-telling of the Star Wars saga through the eyes of characters C-3P0 and R2-D2.
Children around the world can now learn English with the help of Aardman Animations' character Timmy in the new "Learning Time with Timmy" app.
Disney has teamed with Bendon to bring the publisher's coloring books to life through the "Disney Color and Play" app.
Licensing agency Brandgenuity has signed six new licensees for the History channel’s Dark Ages drama “Vikings.”
Nintendo U.K. has teamed up with McDonald's for a Happy Meal promotion featuring characters from the classic video game “Super Mario.”
Striker Entertainment has gathered a group of top licensees for Summit Entertainment’s new blockbuster Divergent.
Activision Publishing and McDonald’s USA are teaming up to feature Skylanders collectible toys in Happy Meals across the country.
Pillow Pets has added a number of new brands to its line of convertible plush characters from Disney, Nickelodeon and Sanrio.
Bulldog Licensing has signed another new Garfield licensee in the U.K.–Sambro will create a line of bags featuring the character.
Spin Master has filed a civil lawsuit in California to stop the manufacture and sale of Stafly toys, which it claims infringe on its Flutterbye toy.
Mattel has tapped VMC Accessories to produce a range of licensed accessories for its girls’ brand Monster High in the U.K.
The second version of Disney’s Infinity gaming platform will feature more than 20 new interactive figures from across the Marvel universe.
Coolabi Group has secured a raft of licensing deals for its fantasy adventure brand Beast Quest.
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