Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
Daredevil Development and Walker Productions have launched the "Tilly and Friends" game app for Android.
Planeta Junior and Studio 100 International have named Spanish toy manufacturer, Famosa as the worldwide master toy partner for the Heidi brand.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Outfit7 is celebrating its fourth birthday with plans for a new Talking Tom app.
Warner Bros. Consumer Products EMEA and publishing partner Eaglemoss are celebrating a milestone: they have rolled out the 1 millionth Batman Automobilia partwork.
SCS Direct is planning to feature Discovery Communications’ Animal Planet brand in a new collection of its Hatch ‘Em Eggs toys.
Hasbro has partnered with jewelry and accessories retailer Icing for a capsule collection inspired by the Monopoly board game.
Activision Publishing has released the video game “Angry Birds Star Wars" for Sony’s new PS4 and Microsoft’s new Xbox One.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
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