MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Mattel is planning two new video games for its Barbie and Monster High franchises.
Rovio Entertainment has appointed the first-ever Italian licensing agent for the "Angry Birds" brand–Maurizio Distefano Licensing.
Baxterbear is the latest brand to join the personalized tee-making app "T-Shirt Booth."
Dramaforum has partnered with KD Interactive, makers of the Kurio line of Android devices built for kids for a new app.
Pilgrim Studios has optioned television and film rights for the Mensch on a Bench property.
After a year of tracking toy purchases across the globe, Toys 'R' Us has named four trends that it anticipates will impact toy buying decisions this holiday season
Disney Consumer Products and Interactive Media and Hasbro launched Playmation Marvel’s Avengers Sunday, a new system of connected toys and wearables.
MGA Entertainment has appointed three new licensees for its newly re-launched Bratz fashion doll brand and one new partner for its new tween brand Project Mc².
The newly re-launched classic toy brand Colorforms is launching a line of sets featuring the Nickelodeon preschool show "Paw Patrol."
OiDroids was named the winner of the License This! competition for new creative concepts at Brand Licensing Europe Thursday as the trade show rounded out its 17th year.
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