Comic-Con came again, and with it the total transformation of San Diego, Calif., into a pop culture wonderland.
The Tetris Company is partnering with Threshold Entertainment to develop a feature film inspired by the iconic video game "Tetris."
Sony Computer Entertainment Europe is launching a licensing program for the video game "Lemmings," which originally launched in 1991.
Build-A-Bear Workshop will add a Hello Kitty 40th anniversary edition to its current Hello Kitty collection of customizable plush.
Upper Deck has become the official trading card licensee of both the American Hockey League and the Professional Hockey Players' Association.
Hoho Rights has appointed IVS Group as the new master toy partner for its preschool series "Cloudbabies."
With a new executive team and a new strategy, Toys ‘R’ Us is focused on various improvements
and the critical holiday season.
Warner Bros. Consumer Products U.K. has launched a promotional campaign at U.K. independent toy retailer The Entertainer for its series “Teen Titans Go!”
Kids' healthy living brand Bloomers! Edutainment has signed its first major licensee–Joint Merchant for toys.
Bandai Namco Games Europe has launched the "Tenkai Knights: Brave Battle" video game for Nintendo 3DS in Europe, the Middle East and Australasia.
Aardman Animations has released a new Shaun the Sheep game app in which players must launch themselves onto a wobbling stack of sheep to reach an unguarded plate of doughnuts.
Activision teamed up with General Mills to launch its Skylanders brand into the food category for the first time.
Entertainment One Licensing is expanding Peppa Pig in the U.S. with the addition of five new licensing partners in the soft goods category.
Disney has launched "Line: Disney Tsum Tsum," a free puzzle app from Japan on mobile devices globally, along with a line of Disney Tsum Tsum stackable soft toys.
Mind Candy founder Michael Acton Smith is stepping down as chief executive officer of the company to take on a more creative role.
Hasbro returns to Comic-Con International in San Diego, Calif., this week to celebrate its iconic brands and licensed offerings.
Interactive mobile company King Digital Entertainment and its game Candy Crush Saga will launch its first U.K. collection of candies, in partnership with Spun Candy.
Zeptolab has announced a multi-market Happy Meal promotion with McDonald’s for its mobile game brand Cut the Rope.
Plush toy manufacturer Gund has launched its first-ever line of home textiles.
Magic Light Pictures has launched the first game app for the classic picture book The Gruffalo.
Hasbro and Bazooka Candy Brands have joined forces for a cross-promotion launching this month.
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