Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
This holiday season, Hallmark Gold Crown stores will celebrate the generous spirit of Rudolph and give back through a partnership with Toys for Tots.
Warner Bros. Consumer Products has partnered with a wide array of licensees to develop fan-favorite gifts prime for holiday wish lists.
Twentieth Century Fox Consumer Products has lined up a multi-category licensing program for The Book Of Life, which hit theaters Friday.
Disney Consumer Products and Marvel Entertainment have launched a new app that encourages digital drawing on the iPad.
Spin Master has entered retail with its Tenkai Knights construction range.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
BookExpo America has teamed up with the Toy Industry Association, producers of the American International Toy Fair, to cross-promote their events.
Dimensional Branding Group has appointed Bradford License India as the sub-agent its game app “Temple Run” in India.
Licensing and business development consultancy The Powell Group has formed a strategic partnership with marketing veteran Mario Kroll.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Toys ‘R’ Us has appointed Andre Javes as managing director of Southeast Asia and Greater China.
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