Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
After 11 years on top, Disney's Frozen has beat out Barbie as the top girls' toy brand this holiday season, according to the National Retail Federation.
Crayola has partnered with Lulu Jr. to develop book-making kits for children ages 4 to 12.
Bleacher Creatures is planning a line of plush dolls featuring characters from New Line Cinema and Metro-Goldwyn-Mayer Pictures’ The Hobbit trilogy.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Discovery Communications and Nancy Glass Productions have partnered with Game Pill, to launch the official “Tanked” game app.
HBO Global Licensing has signed a new partnership with Telltale Games to create an interactive episodic game series based on “Game of Thrones.”
Endemol has invested $13 million in the social casino gaming company Plumbee, which creates free-to-play online and mobile games.
Viz Media is giving anime and manga fans a new way to customize their smartphones with official digital imagery.
DreamWorks Animation and Plumzi have released the first interactive VeggieTales appisode that lets kids take part in a TV episode.
Moose Toys has released the second edition of its Trash Pack trading cards, based on the fourth and fifth series of the collectible toys.
Coolabi has picked Character Options to be the master toy partner for its upcoming remake of the classic British animated series “Clangers.”
Nickelodeon & Viacom Consumer Products has secured five new consumer product deals in Russia and the CIS for “Dora the Explorer.”
Zagtoon has tapped Bandai America as the master toy licensee for its new CGI TV series "Ladybug."
4K Media has launched website for the Yu-Gi-Oh! animated series and trading card game worldwide outside of Asia.
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