This year's toy fair season will culminate in New York City with a remarkable lineup of blockbuster toys from the world's largest licensors and licensees.
The Pokémon Company International will celebrate Pokémon Day, which commemorates the launch of the first Pokémon games, with a raft of merchandise, in-game activations and more.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
NASCAR and Disney-Pixar have teamed up to feature the upcoming film Cars 3 in a series of activations for the Daytona 500 and entire race season.
Outfit7’s flagship property “Talking Tom and Friends,” the animated series based on the “Talking Tom and Friends” app franchise, is now available on Netflix in a host of regions.
VIZ Media Europe has revealed its plans to release new products and content this year for the animated television series “Yo-Kai Watch.”
Rubik’s has teamed up with Fantasma Magic to create a range of themed magic sets.
Disney and Adobe have joined forces to find the world’s largest licensor's next emoji.
The Smiley Company has partnered with Terrier Worldwide to create Egg-Moji, an interchangeable figurine with collectible accessories for customization.
Kidrobot has partnered with watch collector turned artist Dan Tanenbaum for a new Dunny range, titled Watch Parts Custom Dunny Series.
Fisher-Price, a subsidiary of Mattel, has partnered with pop singer Shakira and her Barefoot Foundation to introduce a new parenting app that helps stimulate early childhood development.
U.K.-based high street retailer The Entertainer will open a new store April 2 at the Orchards Shopping Centre in Hayward Heath, U.K.
Hasbro, in collaboration with brands featured in the latest Monopoly Empire game, celebrated World Monopoly Day (and the brand’s 81st birthday), March 19.
HBO has tapped licensee Factory Entertainment for two new collectible items inspired by “Game of Thrones.”
Ubisoft has signed multiple deals in categories including books, collectibles and virtual reality for its video game franchise “Assassin’s Creed.”
Outfit7 has re-launched the original “Talking Tom Cat” app with multiple new upgrades.
Highlights for Children, in partnership with Fingerprint, has launched its new mobile app “Highlights Every Day.”
Marvel has tapped Mattel to produce a new range of Hot Wheels toys inspired by Captain America: Civil War.
Rainmaker Entertainment has released the new film Ratchet & Clank, based on the PlayStation video game series of the same name, on 2,890 screens across North America.
Following two key acquisitions, a major commitment to content development and various new licensing initiatives, Activision is shaping its future as a 360-degree global entertainment powerhouse.
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