Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
My Gym and Fisher-Price have partnered to launch a child development initiative featuring the Fisher-Price Laugh & Learn Smart Stages toy line.
Discovery Consumer Products signed new deals with toy companies DGL and RMS to develop products specifically for children.
NFL Players Inc. has selected Bleacher Creatures, which makes plush figures of NFL players, as its first video case study on successful licensees.
Ubisoft has launched the new video game "Rabbids Invasion: The Interactive TV Show" today in the U.K.
The first official “Cloudbabies” app, created by Studio Liddell under license from Hoho Entertainment, is now available.
Studio 100 and mixtvision Digital have launched the official Maya the Bee game app worldwide in 10 different languages.
Disney Consumer Products is taking to the air with a new extension for its Planes franchise–Planes: Fire & Rescue–and arming the property with a robust product assortment.
HarperCollins has released a new app designed to accompany the recently released film The Hobbit: The Desolation of Smaug.
Walls 360 and Rubik’s Brand Limited are debuting their new Rubik's Cube “melted cube” wall graphics at CES in Las Vegas this week.
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