With digital devices now a daily presence in kids’ lives and new innovations like 3D printing entering the mainstream, technology is driving the toy category.
Warner Bros. Consumer Products has teamed with its licensing partners to support the third and final film in The Hobbit trilogy.
Activision has released two new elements for its hit "Skylanders" gaming franchise–Light and Dark.
K'Nex is bringing the manufacturing of classic toy brand Lincoln Logs back to the U.S.
Hopster, an interactive TV and preschool learning platform out of the U.K., is launching in Ireland, a move that marks its plan to expand internationally.
Invizimals: The Alliance and Invizimals: A Tale of Two Dimensions are now available on the digital platforms iTunes and PlayStation Network.
The Boy Scouts of America has added several new licensees, both for consumer products and scouting-specific gear.
Pokémon is following up on the release of “Pokémon Omega Ruby” and “Pokémon Alpha Sapphire” with a European product roll out in 2015.
Discovery Consumer Products has partnered with Cartamundi for a new range of card games based on the Animal Planet TV series “Too Cute.”
Rovio Entertainment has partnered with Baltika Breweries to expand its line of Angry Birds-branded soft drinks to Russia.
Bandai has launched the new toy line for the Australian koala character Smiling Bear at Discover Australia stores in airports across Australia.
Mobile games company DeNA and Crytek have joined forces to develop a free-to-play mobile game–“The Collectables.”
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Fashion U.K. is the latest licensee to sign on for Turizmo Studios’ shape-shifting toy brand, Turizmo, in a deal brokered by JELC.
Creata (makers of Happy Meals toys for McDonald’s and manufacturer of Skylanders toys for Activision) has hired Kathryn Klingler as director of licensing and marketing.
Zodiak Kids and Cupcake Digital have released the app, “Tickety Toc Bubble Time” in the U.K. and Australia.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
Since the 1990s, The LEGO Group has also focused on building its licensed toy categories brick by brick.
StoryToys is developing and publishing a series of global apps based on the characters of Eric Carle.
Following last week’s announcement of the new Angry Birds Stella brand, Hasbro will create a line of its Telepods toys for the Rovio property.
MEGA Brands and Ubisoft are teaming to create a new line of collector construction sets based on “Assassin’s Creed.”
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