Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Bookseller Barnes & Noble has launched Educational Toys & Games Science Centers at select stores across the U.S. and on its website.
The new animated series “Angry Birds Stella” has debuted on Rovio Entertainments in-app and web-based TV channel, ToonsTV.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Ubisoft and Square Enix have teamed up to offer their collectibles and gear on each others’ e-commerce sites.
MGA Entertainment has launched a revamped website for the Little Tikes brand, as well as a new tagline.
PopCap Games, a division of Electronic Arts, has appointed Tycoon Enterprises to handle licensing for the app property “Plants vs. Zombies.”
Nickelodeon has launched the “Nick App” in the U.K. and Ireland, marking the first availability of the app outside of the U.S.
Global licensees have created an array of offerings inspired by the second film in The Hobbit Trilogy, The Hobbit: The Desolation of Smaug.
U.K. toy store The Entertainer opened its first international location in Dubai last week.
SEGA Corporation has taken on its first client as a merchandising agent–Lima Sky’s game app, “Doodle Jump.”
Bulldog Licensing has signed two new partners for PopCap’s Plants vs. Zombies app brand in the U.K.
The Aird Group’s Japanese-inspired lifestyle brand Kimmidoll is ringing in the New Year with a trio of licensees for toys, health and beauty and apparel.
Disney unveiled plans for the Cars: Fuel Your Fun U.K. retail and marketing campaign today at the U.K. Toy Fair in London
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