Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
Perfetti Van Melle’s lollipop brand Chupa Chups is expanding into digital gaming with help from 4 Dots Media.
Nurture Rights has engaged The Little Big Partnership to create digital offerings for its new preschool brand, Dinosaur Roar!.
Brand Extensions Russia has negotiated a deal with Academy Group for a line of stationery featuring the Kimmidoll brand in Russia and the CIS.
SeaWorld has debuted a sleigh full of holiday gifts ranging from toys and apparel to home goods and a Monopoly game.
WizKids/NECA has released an app version of the monster-battling, dice, deck building game Quarriors!.
Hasbro has expanded its lottery and casino licensing agreement with Scientific Games, which recently merged with WMS Gaming.
FremantleMedia Kids and Family Entertainment has launched a brand awareness and retail campaign in the U.K. to support Flair’s upcoming Tree Fu Tom toy range.
U.K. app developer and publisher Gazoob has debuted a new app featuring Aadarsh’s brand Purple Turtle.
Augmented reality and licensed toys were in the spotlight at the U.K. Toy Fair in London Jan. 20-22.
Knockout Licensing has added two new licensees for Guru Studio’s animated preschool series “Justin Time”–CafePress and LeapFrog.
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