Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
American Girl, a division of Mattel, is expanding into Mexico in partnership with the high-end Mexican retailer El Palacio de Hierro.
Bookseller Barnes & Noble has launched Educational Toys & Games Science Centers at select stores across the U.S. and on its website.
The new animated series “Angry Birds Stella” has debuted on Rovio Entertainments in-app and web-based TV channel, ToonsTV.
Rudolph the Red-Nosed Reindeer is making a stop at Build-A-Bear Workshops this holiday season, in a new line of customizable plush.
British animation company Smallfilms and its licensing agent Coolabi have launched the first official licensed Bagpuss game app.
Anki, the creator of the battle-car racing game “Anki Drive,” has appointed former Activision and EA executives to key roles.
Tomy, the global master toy partner for SEGA's Sonic the Hedgehog, has launched the all-new Sonic Boom toy line exclusively available at Toys ‘R’ Us.
Activision Publishing’s has launched the new side-scrolling action-adventure video game, “Teenage Mutant Ninja Turtles: Danger of the Ooze.”
PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.
Firefly Brand Management has finalized a number of deals for the TapatÍo hot sauce brand that include extensions into gifting and apparel.
Spin Master has entered retail with its Tenkai Knights construction range.
The Toy Industry Association will induct five new members into the Toy Industry Hall of Fame next February.
A group of former Rovio employees have launched the new brand licensing agency, 5th Wave Brands.
Marvel Entertainment has expanded its agreement with U.S. bike manufacturer Huffy to develop a full range of wheeled products.
BookExpo America has teamed up with the Toy Industry Association, producers of the American International Toy Fair, to cross-promote their events.
Dimensional Branding Group has appointed Bradford License India as the sub-agent its game app “Temple Run” in India.
Licensing and business development consultancy The Powell Group has formed a strategic partnership with marketing veteran Mario Kroll.
Warner Bros. Interactive Entertainment is tapping into the power of Wikia’s community of fans to promote its upcoming Lord of the Rings game.
Toys ‘R’ Us has appointed Andre Javes as managing director of Southeast Asia and Greater China.
Giromax has released a new line of trading cards in Spain featuring the new app, “Angry Birds Go!” under license from Rovio Entertainment.
©2014 ADVANSTAR COMMUNICATIONS INC. All rights reserved.