The international toy fairs tease the new games and merchandise kids will be lining up to play with in 2016.
In anticipation of its upcoming film Trolls, DreamWorks Animation has added a host of licensees across numerous categories.
Discovery Consumer Products has added a wide range of new licensing deals and expanded its existing partnerships in North America for the Discovery Kids brand.
Hasbro, in conjunction with Backflip Studios and Space Ape Games, will release “Transformers: Earth Wars” this spring worldwide, excluding Japan and China.
Sanrio and Bergsala Lightweight have released a new game for Nintendo 3DS titled “Hello Kitty’s Magic Apron.”
In anticipation of the upcoming film, Diamond Select Toys, under license from Sony Pictures Consumer Products, will produce a range of Ghostbusters collectible products.
Nickelodeon has partnered with multiple licensees for products based on its series “Shimmer and Shine” across multiple categories.
SmileyWorld has unveiled new products from its various licensees around the world including Nici, Noris Spiele, Creativamente, Trends International, Commonwealth and Just Funky.
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
Warner Bros. Consumer Products and DC Entertainment, in partnership with Mattel, have entered an exclusive partnership with Target to offer a first-look at the “DC Super Hero Girls” merchandise collection.
Factory Entertainment, a California-based producer of licensed toys and collectibles, has unveiled the first product in its line of Deadpool products, the Deadpool Rocket Ride Premium Motion Statue.
Toy fair season culminates in New York City with an impressive slate of licensed merchandise on display.
Wicked Cool Toys has introduced a new line of Girls Scouts branded toys at New York Toy Fair including a kids' oven that allows kids to make their own cookies.
Saban Brands has unveiled a lineup of new soft goods licensees for its Power Rangers franchise in North America and also signed two new toy partners.
Disney Publishing Worldwide is adding characters from Frozen to its collection of "Story Theater" apps with the launch of the "Frozen Story Theater" app.
Seven Canada has launched the first product for its character brand Baby Animals–a toy line from Cefa Toys, a division of KD Group.
Warner Bros. Interactive Entertainment has unveiled its slate of new mobile games featuring franchises including Batman, LEGO, "Game of Thrones" and "Mortal Kombat."
Fowl Moon Studios Corp has launched the new mobile game "Betty Boop Beat" for iOS devices, a follow-up to last year's "Betty Boop Bop" app.
Imangi Studios' game app "Temple Run" is racing into kids’ meals at Sonic Drive-In restaurants across the U.S. this spring.
Mattel has unveiled new publishing plans at the Bologna Children's Book Fair including a renewed focus on Barbie story-telling and digital publishing.
Gwen Stefani has tapped the production companies Moody Street Kids and Vision Animation for a new TV series inspired by the singer and her sidekicks, the Harajuku Girls.
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