Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Paws, Inc. has tapped Bare Tree Media to create a series of online and mobile products for Garfield under a new master digital licensing agreement.
Ubisoft and Sony Pictures Entertainment are teaming up to develop a full-length feature film based on Ubisoft’s Rabbids brand.
American Greetings Properties has partnered with fashion designer Jeremy Scott for an apparel collection inspired by the 1980s toy Madballs.
Dark Horse and HBO Global Licensing have revealed the next releases in their line of Game of Thrones collectible figures.
A Crowded Coop is highlighting licensed offerings from brands including Star Trek, Halo, Elvice Presley and more this week at New York Toy Fair.
Women in Toys honored its 2014 Wonder Women Tuesday with executives from Mattel, Hasbro and Rovio taking home prizes.
Joining Tyra Banks, Kathy Ireland, Christie Brinkley and Kate Upton in celebrating 50 years of the Sports Illustrated swimsuit issue is the brand’s newest model - Barbie.
Mind Candy has released a new app for its Moshi Monsters brand, “Moshi Karts,” available now for free in the Apple App Store.
Entertainment One Licensing continues to expand the Peppa Pig brand in the U.S. with the launch of birthday-themed content and products.
Twentieth Century Fox Consumer Products has signed a global deal with Cupcake Digital for new interactive storybooks and activity apps featuring its Rio brand.
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