This exclusive report examines the strategic initiatives that have transformed Hasbro from a leading toy company into an entertainment leader.
Disney Consumer Products and Marvel Entertainment have collaborated on several products to promote the upcoming film Marvel’s Guardians of the Galaxy, released this Friday.
TV Tokyo has announced a licensing agreement, giving Chinese game platform Shenzhen iDreamSky Technology permission to create mobile games for China and other Asian territories.
The 45th anniversary season of “Sesame Street” will premiere September 15 on PBS Kids.
Cartoon Network and the CN show “Looney Labs” are now part of the Fluxx card game roster.
Game makers USAopoly, under license from Hasbro, and Nickelodeon will release two Monopoly Teenage Mutant Ninja Turtles board games this fall.
SEGA announces the release dates for its upcoming Sonic Boom video game series.
Paramount Pictures and Nickelodeon’s Teenage Mutant Ninja Turtles Mobile Game is now available for iOS, Android and Amazon devices.
Skylanders has entered the premium toy line with the Eon’s Elite series.
Game company Pixowl has signed on to create an original simulation mobile game featuring Garfield in a new partnership with Paws, Inc.
SEGA will introduce new characters in Sonic the Hedgehog’s upcoming "Sonic Boom" TV series.
Spin Master is serving as the title sponsor of the Toy and Game Inventors Camp in Toronto, Canada.
The Joy Tashjian Marketing Group has finalized three new deals for NBC’s catalog of classic properties.
Trigger Happy has launched a new app that allows users to create their own animated stories using licensed characters.
Hasbro has launched the new Nerf Rebelle line, a sports action brand designed just for girls.
Toys ‘R’ Us has released its annual Toys ‘R’ Us Toy Guide for Differently-Abled Kids and, for the first-time, an app guide.
The Pokémon Company International has tapped Sun City for Pokémon-branded apparel in Europe.
Appliance brand Whirlpool has released a new mobile app designed to make doing laundry easy and fun.
Graphic design property animaru will launch its first app in partnership with Fancy Pants Global.
41 Entertainment and its agent in Spain, BRB Internacional, have inked a new deal with Giromax for Pac-Man and the Ghostly Adventures collectibles.
Saban Brands has extended its agreements with Nickelodeon and Bandai through 2016 for the Power Rangers franchise.
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