Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
Discovery Enterprises International has rolled out its first Discovery Explore Your World toy range in the U.K. and Ireland.
Warner Bros. Consumer Products EMEA and publishing partner Eaglemoss are celebrating a milestone: they have rolled out the 1 millionth Batman Automobilia partwork.
Playing card company Cartamundi U.K. has made two new additions to its sales and marketing team.
m4e has picked up “B-Daman Crossfire” for its TV platform and will also represent the brand for licensing in German-speaking territories.
Happy Socks has launched its first children’s collaboration with Toca Boca’s kids’ app, “Toca Kitchen Monsters.”
The U.K.’s largest nature conservation charity RSPB has teamed up with Pants On Fire Games to create the original board game Wing It.
Stern Pinball is planning a Mustang-themed pinball machine that will launch in 2014, as part of the Ford car’s 50th anniversary.
TVMania has signed on as the newest licensee for Moose Enterprise’s The Trash Packfor apparel, fashion bags and accessories in G/A/S.
Hasbro has teamed up to launch a collection of My Little Pony hair accessories at Soho Fashions mall kiosks across the U.S.
Rovio Entertainment has tapped Merlin Entertainments to create the world’s first Angry Birds 4D experience at the Surrey, England, theme park, Thorpe Park Resort.
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