Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Nintendo has released the video game "Pokémon Art Academy" exclusively for Nintendo 3DS.
Fuhu, the creator of the Nabi Android tablet for kids, has released the game app "Karaoke Box" complete with the Disney Karaoke: Frozen song bundle.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Ireland's An Post has issued a collectible four-stamp set celebrating video game icons Nintendo’s Mario and SEGA’ s Sonic the Hedgehog.
Tubby Brands, creator of the board game Convoy: The Card Strategy Game, has launched a crowd-funding campaign on the U.K. for the North West Ambulance Charity.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
DHX Media has appointed Cupcake Digital to develop a series of children’s apps inspired by the “Yo Gabba Gabba!” TV series.
Lifestyle brand Zumba Fitness has tapped Majesco Entertainment to bring “Zumba Dance” to smartphones for the first time.
Sony Computer Entertainment launched the PlayStation4 in the U.S. and Canada Friday.
K’Nex is getting a jump start on licensing one of the most highly anticipated video games of 2014, Respawn Entertainment’s “Titanfall.”
A new animated TV series is in development based on the game app “Subway Surfers,” which is represented worldwide by the licensing agent Ink.
Warner Bros. Consumer Products has teamed up with USAopoly to celebrate the 75th anniversary of The Wizard of Oz with a collector’s edition Monopoly.
Corgi is planning to add to its collection of Bentley die-cast model cars with two new designs that will launch in the second half of 2014.
Spin Master has launched the first phase of its licensing program for its recently released new construction toy line, Tenkai Knights.
Cult ’70s cartoon characters Roobarb and Custard are the latest additions to Digital Giving’s charity app “T-Shirt Booth.”
HarperCollins Publishers U.S. and U.K. and Google's Niantic Labs are planning a multi-media program that will be based on the YA trilogy Endgame.
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