An in-depth look at how this toy-driven company continues to evolve into an entertainment, content and licensing powerhouse worldwide.
Square Enix has appointed CPLG to represent its video game series “Life is Strange” in Europe, the Middle East and North America.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Nottingham Forest, the licensing agent for Playmobil’s animated series “Super 4” in Iberia, has tapped Educa Borras to develop a range of puzzles and board games based on the series.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
Pixowl has unveiled Ghostbusters downloadable content will be the first major update to its recent mobile game “The Sandbox Evolution.”
SEGA has revealed two new “Sonic the Hedgehog” video games for 2017–“Sonic Mania” and an untitled original game.
Edgar Rice Burroughs has partnered with Microgaming for the exclusive rights to the Tarzan name for an online slot game. Creative Licensing brokered the deal.
Eleague, an eSports organization established by Turner and WME/IMG, and Faceit, a competitive gaming platform, have partnered to produce the “Overwatch” Open tournament.
Build-A-Bear Workshop and Carnival Cruise Lines have joined forces to bring the retailer to the line’s fleet of ships.
Licensee Propel unveiled its range of Star Wars quadcopters at Star Wars Celebration 2016 at London’s Excel last week.
Super Impulse is expanding its World's Smallest line of miniaturized toys to include four Mattel products.
Lionsgate has partnered with Animoca Brands and Splash Entertainment to produce two mobile games for its upcoming film Norm of the North.
Oxford Limited has tapped Clementoni to create a range of University of Oxford games and puzzles for distribution in the U.K.
Spin Master has agreed to purchase the library of board games owned by Editrice Giochi, one of the oldest, privately held toy game companies in Italy.
Moose Toys has appointed Corus Entertainment’s Nelvana as the master licensing agent for its Shopkins brand across the EMEA region (excluding the U.K. and Ireland).
Clementoni is launching a range of interactive games and puzzles based on the preschool series “Masha and the Bear.”
Avanquest Software has released “Goosebumps: The Game,” a prequel to the recently released movie by Sony Pictures Entertainment, on Nintendo 3DS in the U.K.
Wonder Forge, in partnership with Dr. Seuss Enterprises, has debuted a new Dr. Seuss game for preschoolers.
Sanrio has named Just Play as the master toy licensee for its Hello Kitty brand and tapped KIDdesigns for branded electronics and mobile accessories.
Auldey Toys North America, a subsidiary of Guangdong Alpha Animation and Culture Company, has launched a new line of “Super Wings” toys in the U.S.
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