Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Target has announced a number of new initiatives for the holiday season centered on guest-friendly services–including exclusive products.
StoryToys and The Eric Carle Studio have released of “My Very Hungry Caterpillar,” the first fully interactive 3D app based on the Eric Carle character.
Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new magazine from Redan Publishing, as well as a trio of other new licensees.
Universal Partnerships & Licensing has tapped Mega Brands to develop a new kids' construction line based on the Despicable Me franchise.
King Digital Entertainment has unveiled the first women’s apparel collaboration for its app brand Candy Crush with performancewear brand Zara Terez.
Crayola has tapped Zalemark to create a new jewelry line that reflects the image and colorful personality of its brand.
Sesame Workshop and ToyTalk have signed a two-year research partnership agreement to explore ways to advance literacy learning among preschool-aged children.
China-based Guangdong Alpha Animation and Culture Company, a developer of animation and toys, has created a North American division–Auldey Toys North America.
U.S. clothing brand Lotty Dotty has signed on to create a a new apparel range for the entertainment brand Talking Tom and Friends, in a deal brokered by Bulldog Licensing.
Bulldog Licensing has signed on to represent Moose Toys' Shopkins, the new girls’ grocery-themed collectible toy range, in the U.K.
New developments in the licensing of digital IP into the European toy market are providing a welcome boost to the toy industry.
Santoro has added two new licensees to the roster for its art brand Gorjuss in Europe, and unveiled new products from existing licensees in the region.
The winners of the first-ever Progressive Preschool Awards were announced in London this week.
Majesco Entertainment Company has launched the “Zumba Kids” video game, based on the live specialty programs of the same name.
Dimensional Branding Group announced that both the Skee-Ball and Hatch brands apps achieved the No. 1 ranking in Apple’s iTunes.
The LEGO Legends of Chima kids’ magazine has launched in Poland.
The latest iteration of Rovio Entertainment’s Angry Birds app brand, “Angry Birds Go!,” launched worldwide Wednesday.
Apple released its list of the top apps of 2013 Tuesday, with many games that feature attached licensing programs making the list.
Cupcake Digital has released the official app for Open Road Films’ The Nut Job movie, which will arrive in theaters Jan. 17.
Digital Giving’s charity app “T-Shirt Booth” has added its 20th licensed character–DC Thomson’s Oor Wullie.
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