Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Disney's Frozen is the No. 1 toy license of the year in Great Britain, according to the NPD Group, and is on track to overtake the No. 1 U.K. toy license of all time, Toy Story 3.
Outfit7 has appointed Dream Theatre to represent its digital brand Talking Tom and Friends in India.
Auto event brand Monster Jam has released a host of new toy offerings, continued its program at Lowe's and added new trucks to its mobile game.
My Life Games has launched customizable Monopoly and Scrabble games, under license from Hasbro, exclusively on CafePress.com.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Garfield is paying a visit to the Facebook game “Gourmet Ranch” for Thanksgiving.
GalaBingo.com has teamed up with ITV to feature the British soap opera “Coronation Street” in a series of bingo and slots games.
Simba has launched the first range of Sendokai Champions toys in Spain.
C3 Entertainment is expanding the presence of The Three Stooges in Panini America's trading card sets.
Mobile games company DeNA and Crytek have joined forces to develop a free-to-play mobile game–“The Collectables.”
Mattel and mobile games publisher Chillingo have released the new game app “Hot Wheels World's Best Driver.”
Fashion U.K. is the latest licensee to sign on for Turizmo Studios’ shape-shifting toy brand, Turizmo, in a deal brokered by JELC.
Creata (makers of Happy Meals toys for McDonald’s and manufacturer of Skylanders toys for Activision) has hired Kathryn Klingler as director of licensing and marketing.
Zodiak Kids and Cupcake Digital have released the app, “Tickety Toc Bubble Time” in the U.K. and Australia.
Hasbro, DeNA and IDW Publishing are collaborating for a new interactive experience tied to the mobile card battle game “Transformers: Legends.”
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