Gaming companies have firmly established themselves as a new hot bed for viable IP, but the long-term success of those brands will require differentiations and new initiatives.
Activision Publishing is spreading Skylanders cheer this season with the debut of a special holiday character, a balloon in the Macy’s Parade and new products.
The Toy Industry Association has announced the finalists for the Toy of the Year awards.
Epic Rights has partnered to create the new "KISS Official Photo App," which lets fans customize photos, texts and more with images of the rock band.
The British Academy of Film and Television Arts announced the winners of the annual British Academy Children’s Awards Sunday in London.
KR Purchase, a subsidiary of National Entertainment Collectibles Association, has acquired vinyl toy company Kidrobot.
King Digital Entertainment celebrated the launch of the new mobile game "Candy Crush Soda Saga" by turning the Thames river in London into a sea of purple "soda."
Kratt Brothers Company and 9 Story Media Group have seen a flurry of activity for their animated adventure series, "Wild Kratts," including new broadcast and licensing deals.
Loudmouth has teamed with Victory Tailgate to develop a line of cornhole game boards and bags outfitted in Loudmouth's signature wild patterns.
Disney has announced Sofia the First as the newest member of the "Color & Play 3D" app family.
Total online retail spending in November and December across desktops, smartphones and tablets will reach $61 billion, representing a 16 percent gain over last year, according to the ComScore 2014 holiday season forecast.
MGM’s Consumer Products division has lined up 18 licensees in support Robocop, which premiered in U.S. theaters Feb. 12.
Syco Entertainment and Polybius Entertainment have launched a new augmented reality app featuring the British boy band Union J.
Licensing agency Brandgenuity has signed six new licensees for the History channel’s Dark Ages drama “Vikings.”
K’Nex has released the first line of building toys based on Respawn Entertainment’s upcoming video game “Titanfall.”
NFL Players Inc. is launching a Mobile Madness challenge to find an innovative mobile gaming concept.
Entertainment One Licensing has signed new toy and publishing partners for Peppa Pig in France.
Rovio Entertainment has tapped Imagine Exhibitions and Jack Rouse Associates to create a new Angry Birds-themed science exhibit.
Disruptor Beam is developing a new strategy role-playing game for the Star Trek franchise.
Cupcake Digital and Discovery Communications have unveiled the second kids’ app in their ongoing collaboration, this time featuring Discovery Kids.
Activision Publishing has revealed the newest installment to the Skylanders gaming franchise.
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