MGA Entertainment, known for its innovative toys, is growing in a big way, expanding its reach as it re-launches classic properties and delivers new brands.
Sesame Workshop has partnered with Tiggly, a maker of smart toys for preschoolers, to develop the connected app experience "Sesame Street Alphabet Kitchen."
Nickelodeon Australia has launched "Nick Play," a branded app experience that allows kids to interact with Nickelodeon wherever they go.
After losing her crown to Disney’s Frozen characters in 2014, Barbie is back at No. 1 on the National Retail Federation’s Top Toys list for the 2015 holiday season.
Jazwares is expanding its action figure and digital brand Tube Heroes to feature more than 40 social media stars.
In celebration of its 100th anniversary, Boeing has teamed with three brand partners for a line of heirloom-quality items inspired by its rich history.
Build-A-Bear Workshop has kicked off the holidays with a number of seasonal offerings The Grinch and his sidekick Max as well as all eight classic reindeer characters.
In addition to showcasing its own float in the Macy's Thanksgiving Day parade, GoldieBlox is also giving girls the chance to build their own float.
Oyo Sports is expanding its line of minifigure products in partnership with National Hockey League.
To kick-start the holiday season, Activision Publishing is offering a series of special "Skylanders" characters and gear.
CBS Consumer Products has tapped Big Chief Studios to produce a range of high-end collectibles and gifts based on the Showtime series "Penny Dreadful."
Before hitting the big screen next summer, the "Angry Birds" character Red will migrate to New York City for the 89th annual Macy’s Thanksgiving Day Parade.
To build on the premiere of its new preschool superhero series "PJ Masks," eOne is planning comprehensive digital strategy.
"Peppa Pig" is making a splash with five new licensing partners and a host of new additions from master toy licensee Jazwares and TCG Toys.
Tinderbox has added the upcoming action-adventure game "ReCore" to the roster of clients it represents under the Microsoft Studios Xbox umbrella.
Warner Bros. Consumer Products has teamed with Access All Areas to bring the Scooby-Doo brand to a line of real musical instruments for kids.
Diamond Select Toys has unveiled series two of its Walgreens-exclusive Marvel mini-figure line.
Build-A-Bear Workshop has tapped Spin Master to create a line of craft activity products featuring the retail brand.
The newly re-launched fashion doll franchise Bratz has teamed with the creative community VFiles to produce an apparel line and doll for the holiday season.
The American Girl doll brand has partnered with select Marriott hotels across the U.S. to offer a branded getaway package for young guests.
©2015 ADVANSTAR COMMUNICATIONS INC. All rights reserved.