Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Precious Moments has signed on three new licensees–Three Designing Women, Aya Genesis and Pixels.com–to create a host of lifestyle products.
Trusted Media Brands has named Brand Sense Partners to represent several brands within its portfolio, including Taste of Home and Reader’s Digest, among others.
Warner Bros. Consumer Products has partnered with Puffin Books to launch three new books based on the “DC Super Hero Girls” brand.
Smiley has revealed a host of new product launches, as well as two new licensees, to continue to expand its presence globally.
Disney and ABC will kick off the fifth annual Magic of Storytelling campaign with a series of activities between now and March 31, including the second annual Disney Reads Day, Feb. 4.
DHX Brands has partnered with Redan Publishing to release an “In the Night Garden”-branded magazine in honor of the series’ 10th anniversary.
Simon & Schuster has tapped Dynamite Entertainment to bring the characters from Nancy Drew and The Hardy Boys to comics with new adventures.
U.K.-based The Copyrights Group has tapped a host of partners to grow the licensing program for both Paddington and The Country Diary of an Edwardian Lady in 2017.
DJ Murphy, publisher of Shopkins magazine, has won the Independent Publishing Company of the Year award from the 2016 PPA IPN Awards.
U.K.-based publisher Egmont Publishing will feature the Animal Cuties brand in its latest issue of Showcase magazine.
Brands with Influence, the licensing agent representing Studio 100 in the U.K., has secured a new deal with independent publisher Redan for Maya the Bee.
In anticipation of The Angry Birds Movie, Rovio has partnered with several new licensees to help bring the brand to a new generation of fans.
Santoro London has partnered with new licensees Craft Consortium and Aznar Innova and has tapped licensees Undercolors of Benetton and Panini España for new products.
Warner Bros. Consumer Products has signed on publishing partners Scholastic, HarperCollins and Insight Editions to support Warner Bros. Pictures’ upcoming film Fantastic Beasts and Where to Find Them.
Rainbow has partnered with Italian publisher Mondadori Libri to produce a range of titles based on its new live action series “Maggie & Bianca Fashion Friends.”
Jewel Branding & Licensing has partnered Fox Chapel Publishing for coloring books designed by Valerie McKeehan, of Lily & Val, and Robin Pickens.
Entertainment Today, a syndicated TV entertainment news magazine, has partnered with Universe Publishing for the Entertainment Tonight Movie Quote-A-Day 2017 Calendar.
Penguin Ventures has launched a new licensing program for Ladybird Books for Grown-Ups to expand the reach of the heritage book series.
Nickelodeon has expanded its partnership with Scentco to develop a new line of scented toys and stationery in anticipation of the upcoming movie, Teenage Mutant Ninja Turtles: Out of the Shadows, in theaters this Friday.
Billboard magazine has appointed CPLG to represent its licensing initiatives for products and retail across the EMEA region.
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