Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Author Judy Petersen-Fleming and illustrator Suzy Spafford have appointed Lawless Entertainment to represent their children’s book Periwinkle’s Journey for licensing and merchandising worldwide.
Warner Bros. Consumer Products, on behalf of DC Entertainment, has tapped DK to publish a series of books based on Wonder Woman and the LEGO DC Comics Super Heroes brands.
Nurture Rights and U.K. fashion retailer M&Co have teamed up once again to offer a new children’s collection for fall/winter based on the preschool brand Dinosaur Roar!
Disney Licensed Publishing has tapped IDW Publishing to create two new comic books based on “DuckTales” and “Tangled: The Series.”
The World of Eric Carle and PercyVites have teamed up to feature The Very Hungry Caterpillar on the party platform’s customizable digital invitations and thank you videos.
Atari and Dynamite Entertainment will continue their partnership to create new comics based on Atari’s video games with the launch of Centipede #1.
MGA Entertainment has secured nearly 40 new global licensing partners for its scented novelty and collectibles brand Num Noms.
ZAG has teamed up with four new licensees to further extend its animated series “Miraculous: Tales of Ladybug & Cat Noir” in the U.K.
“Musical.ly,” a video social network app, has partnered with Tween Team to develop a line of branded back-to-school products.
Twentieth Century Fox Home Entertainment and Journeys in Film teamed up to create educational programs based on the movie Hidden Figures.
Hasbro has tapped IDW Publishing to publish a new comic series based on Hasbro’s “Mobile Armored Strike Kommand (M.A.S.K.)” property.
National Geographic has partnered with Put Me in the Story, a personalized books site in the U.S., to create two personalized educational books for kids.
Disney has partnered with Parragon to launch a U.K. retail event in honor of Disney Book Week.
The National Wildlife Federation has partnered with Harper Collins Publishers and Globe Pequot Publishers to launch a new books series featuring its wildlife ambassador Ranger Rick.
Sanrio has tapped six new licensees to produce a variety of products inspired by Hello Kitty and other characters from Sanrio’s portfolio.
SmileyWorld has partnered with Scholastic for a range of titles in the U.K and Eire.
Sony Pictures Television has tapped Bif Bang Pow! to create an all-new line of “Shark Tank” collectible products.
Disney has tapped Egmont Publishing to launch a new monthly children’s magazine inspired by its latest film, Finding Dory, which launches in U.K. theaters July 29.
Finnish media company Dramaforum has launched a new app as part of its “Petra’s Planet” range, titled “Bella’s Baking Blast.”
Precious Moments has inked a trio of licensing agreements for back-to-school supplies, calendars and jewelry.
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