Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Disney Consumer Products and Random House have joined forces to publish new chapter books inspired by the new animated series “Tangled: The Series.”
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
Toei Animation will revive its classic brand “Mazinger Z” for an upcoming feature film.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
Egmont Publishing, will rebrand its range of Bananas early readers as Reading Ladder titles starting next month.
Blizzard Entertainment has teamed with Scholastic to create a new book series for kids based on the “World of Warcraft” video game franchise.
Cartoon Network has tapped IDW Publishing to create a new comic series based on the recent re-launch of “The Powerpuff Girls.”
Cake and Australian production studios Cheeky Little Media and Might Night have partnered with Hodder Children’s Books for a publishing program in the U.K. based on the children’s comedy series “Bottersnikes & Gumbles.”
Moose Toys has tapped PercyVites, a digital party platform, for digital invitations and thank you videos featuring Shopkins.
Licensing agency Moxie & Company has signed a raft of deals for multiple brands including Van Gogh Museum, British Motor Heritage and Nancy Drew, among others.
Viz Media has partnered with six new licensees for the anime and manga property “One-Punch Man.”
CBS Consumer Products has tapped a number of licensees for a range of new products to commemorate “Star Trek’s” 50th anniversary.
GoldieBlox has partnered with Random House Children’s Books to create a series of chidlren's books based on its girl engineer character, GoldieBlox.
Warner Bros. Consumer Products has partnered U.K.-based publisher Parragon for a multi-year, multi-property global licensing deal.
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