Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
CBS Consumer Products and Twin Peaks Productions have partnered with Bif Bang Pow! to create a new line of consumer products inspired by the Showtime series “Twin Peaks.”
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
WWE and Topix Media have joined forces to publish The Official WWE Book of Rules (And How to Break Them).
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
American Greetings has partnered with Gemma International for a new range of licensed products in celebration of the Care Bears’ 35th anniversary.
Publisher NorthSouth Books has tapped Berkshire Blanket & Home Co. for a host of bedding products inspired by the Rainbow Fish brand.
Moleskine has unveiled a new line of limited edition notebooks inspired by Peter Pan.
New York artist Phil Frost has begun integrating his artwork into a line of consumer products through a series of brand licensing partnerships.
Sourcebooks has appointed Monika Ebly as its new licensing and strategic partnerships editor.
The Rainbow Fish has partnered with Colonial Needle Company for needlepoint and cross-stitch patterns based on the book series, in a deal brokered by RJM Licensing.
Egmont Publishing has launched a new publication, Paw Patrol magazine, in the U.K.
Condé Nast has partnered with Dorya, a furniture designer and manufacturer, to create a Vogue Living furniture line.
WWE has partnered with DK Publishing to release WWE: 100 Greatest Matches.
Manu’s character-based brand Lil’ Ledy, the winner of License! Global’s One to Watch contest for new brands in 2015, has unveiled a new design theme as well as new products in the stationery and back-to-school categories.
Most parents and children prefer reading print books rather than stories on screen, according to a new study by Egmont Publishing, titled Print Matters.
Publishing brand Popular Mechanics has partnered with Groovy Lab in a Box to create a series of branded educational kits for children.
Richmond Management Group has secured several new licensing partners in categories including toys and apparel for Tiniez, a new lifestyle brand for tween girls.
Hustler has partnered with Wonder Beauty to launch its first-ever range of licensed fragrances.
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