Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Disney Consumer Products and Random House have joined forces to publish new chapter books inspired by the new animated series “Tangled: The Series.”
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
Toei Animation will revive its classic brand “Mazinger Z” for an upcoming feature film.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
RJM Licensing has tapped Marcus Fabrics to create a line of fabrics based on the children’s book The Rainbow Fish.
Billboard has partnered with AlgoRhythm Communications, a Manila-based communications company, to launch the brand in the Philippines. A debut launch date has yet to be announced.
4K Media has partnered with Udon Entertainment to publish art books based on more than 7,000 trading card game images that comprise the Yu-Gi-Oh trading card game series.
NorthSouth Books has partnered with Litographs for a range of merchandise featuring Marcus Pfister’s book, The Rainbow Fish.
Australian licensing and marketing agency Merchantwise will fete 100 years of May Gibbs’ first book, Gumnut Babies, with a comprehensive campaign and licensing program.
IDW Publishing will launch a new ongoing comic series based on CBS’ classic series, “Star Trek.”
Caroline Mickler, the U.K. licensing agent for E L James’ Fifty Shades trilogy, has teamed with Coco de Mer to launch a lingerie collection inspired by the series’ second book, Fifty Shades Darker.
WildWorks has added five multi-category licensing partners for the online gaming brand “Animal Jam” in the U.K.
Infant and toddler brand Little Me has signed four new licensing partners for brand extensions including cold weather accessories, outerwear, gift and plush.
RJM Licensing has tapped Pint Size Productions to release a customizable Rainbow Fish board book.
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