Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
CBS Consumer Products and Twin Peaks Productions have partnered with Bif Bang Pow! to create a new line of consumer products inspired by the Showtime series “Twin Peaks.”
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
WWE and Topix Media have joined forces to publish The Official WWE Book of Rules (And How to Break Them).
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
American Greetings has partnered with Gemma International for a new range of licensed products in celebration of the Care Bears’ 35th anniversary.
Publisher NorthSouth Books has tapped Berkshire Blanket & Home Co. for a host of bedding products inspired by the Rainbow Fish brand.
Moleskine has unveiled a new line of limited edition notebooks inspired by Peter Pan.
New York artist Phil Frost has begun integrating his artwork into a line of consumer products through a series of brand licensing partnerships.
Word of Web and U.K. agent Fluid World have added five new U.K. licensees in gifting, stationery, greeting cards and confectionery for the Internet character, Pusheen the Cat.
Sesame Workshop has released a new book called The Sesame Effect: The Global Impact of the Longest Street in the World.
Eric Thorkilsen, a veteran media and publishing executive, and TZP Growth Partners have entered into an agreement to acquire This Old House Ventures, and its associated media properties, from Time.
Caroline Mickler, the U.K. licensing agent for Moomin, has tapped Blueprint Collections for a range of branded stationery and bags.
The Royal Horticultural Society has partnered with U.K. Greetings, a direct-to-retail publisher of greeting cards, to produce a range of RHS-branded cards.
Playboy Enterprises, the No. 40 global licensor according to License! Global’s Top 150 Licensors report, has unveiled its new in-house branded content studio–Playboy Studios.
Rovio Entertainment, via its publishing arm Kaiken Publishing, has partnered with more than 20 publishers worldwide to expand the Angry Birds Movie universe.
National Geographic Partners has appointed several key executives in North and Latin America, Asia, Europe and the Middle East, bolstering its global operations.
Marvel is rolling out a new licensing program based on its 2014 film Guardians of the Galaxy that will speak to all age demographics, but will expand to focus on younger consumers, ages 6 to 11.
The British Museum has partnered with independent publisher Michael O’Mara Books to produce a range of British Museum stationery.
©2017 UBM. All rights reserved. A UBM Company.