Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Penguin Ventures has entered a number of licensing agreements to further extend the Peter Rabbit brand, among others.
Disney Consumer Products and Random House have joined forces to publish new chapter books inspired by the new animated series “Tangled: The Series.”
Dynamite Entertainment and Atari have teamed up to release the Atari Poster Book, which will feature a host of iconic images from the “golden age of gaming.”
Toei Animation will revive its classic brand “Mazinger Z” for an upcoming feature film.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
Aadarsh has partnered with Mustang Enterprises to launch a range of socks and undergarments inspired by Purple Turtle and Colour Fairies.
ITV Studios has partnered up with a slate of licensees to launch its merchandising program for the series “Thunderbirds Are Go” in France, Benelux and the Nordics.
The British Museum, the U.K.’s most popular visitor attraction, has tapped Portfolio to develop a range of greeting cards featuring the Museum’s collection of art and artifacts.
Sesame Workshop has tapped “Epic!,” a content and learning platform for kids, to launch a range of “Sesame Street” content for its subscribers.
The manga and anime entertainment company is celebrating a milestone this year and aggressively charging ahead with a consumer product strategy to complement its portfolio.
Vicki Jaeger has joined Printers Row Publishing Group, a division of ReaderLink Marketing Services, as the developmental editor for Portable Press.
Universal Cable Productions has tapped a number of licensees for products inspired by the USA Network drama series “Mr. Robot.”
Entertainment One has signed a raft of U.K. licensees for merchandise based on its animated preschool series “PJ Masks.”
Genius Brands International is planning a mass retail launch for its new music-driven tween brand “SpacePOP” exclusively at select Toys ‘R’ Us locations throughout the U.S.
Entertainment One has tapped a host of Italian licensees to launch officially licensed merchandise based on its animated preschool series “PJ Masks.”
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