Hasbro is growing its publishing division through strategic new initiatives that place its most beloved brands in wholly new formats and inspired collaborations.
Rodale has partnered with Hearst Fujingaho Co. to launch digital media editions of Men’s Health and Women’s Health in Japan.
Condé Nast has partnered with design house Schumacher for a fabric and wallpaper collection under the Vogue Living brand.
Atari has enlisted the help of Dynamite Entertainment to create a new comic book line based on the “Swordquest” video game.
Dynamite Entertainment and Boom! Studios’ imprint Kaboom! have joined forces for a limited series featuring the Internet sensation Grump Cat and Jim Davis’ Garfield.
Plush and gift company Kids Preferred has revealed a slew of new products based on Rudolph the Red-Nosed Reindeer, Guess How Much I Love You, Pete the Cat and more.
New York-based toymaker Yottoy will debut a host of new licensed toys and books at the New York Toy Fair, Feb. 18-21, at the Javits Convention Center in New York City.
CBS Consumer Products and Twin Peaks Productions have partnered with Bif Bang Pow! to create a new line of consumer products inspired by the Showtime series “Twin Peaks.”
Shout Factory has unveiled the first partners for “Mystery Science Theater 3000” ahead of its season premiere on Netflix.
WWE and Topix Media have joined forces to publish The Official WWE Book of Rules (And How to Break Them).
Finland-based Otava Publishing has taken a minority share in R&B Licensing, also known as Rights & Brands.
Publisher NorthSouth Books has granted toys and games manufacturer MindWare the licensing rights for its The Rainbow Fish property for toys and games in multiple territories.
The Hollywood Reporter and Billboard magazines have partnered with Southeast Asia’s Fierce Publishing to bring both brands to Thailand.
SmileyWorld has inked three new publishing deals with licensees in the Netherlands, Italy and Australia.
Bulldog Licensing has teamed with Centum Books for a wide-ranging publishing program in the U.K. based on “Yo-Kai Watch.”
Martha Stewart Living and Martha Stewart Digital have partnered with Church & Dwight, the makers of Arm & Hammer, to launch a spring cleaning content series called Martha University.
Mattel has partnered with Papercutz to create a graphic novel series inspired by its Barbie franchise.
Disney has teamed with Egmont Publishing to celebrate the 90th birthday of two British icons–Winnie the Pooh and Queen Elizabeth–with a new illustrated and audio story.
National Geographic has partnered with iP2Entertainment to develop a series of indoor, interactive family entertainment centers worldwide.
FremantleMedia North America has partnered with Chronicle Books and Dark Horse Deluxe to launch a range of products inspired by FremantleMedia’s upcoming TV series, “American Gods.”
Stan Lee’s Pow! Entertainment has partnered with The Hollywood Reporter and Genius Brands International to launch a new property, titled “Stan Lee’s Cosmic Crusaders.”
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