AGP Boosts Executive Team

American Greetings Properties has promoted three of its licensing executives and welcomed a new hire during a period of growth and expansion for the division.

Carla Neves has been promoted to director of international licensing, Laura Arst has been promoted to senior manager of domestic licensing, Jennifer Nuccio has been promoted to manager of domestic licensing and retail development and Heidi Schwartz joins AGP’s domestic licensing team as associate manager.

Neves, who has been with AGP since 2008, will be responsible for the development and execution of licensing strategies, the creation of merchandising programs and agent/account management.

Arst will be charged with acquiring and managing a host of licensees across a number of key categories; she joined AGP in November 2012 from Nickelodeon.

Nuccio will be responsible for acquiring and managing licensing across the toy, stationery and party categories for AGP brands; she worked as a marketing associate at Mattel before joining AGP in July 2012.

Schwartz, coming to AGP from Tournesol, will be charged with managing existing AGP licensees and developing new partnerships for the accessories, health and beauty and gift categories.

“AG Properties’ licensing division continues to thrive and grow, and that’s due in large part to our excellent team of dedicated executives,” says Carla Silva, senior vice president, global licensing, AGP. “I congratulate Carla, Laura and Jennifer on their well-deserved promotions, and I welcome Heidi to the team. I look forward to the future projects and partnerships they'll be generating for AGP.”

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