SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
The NBA has expanded its relationship with Chinese Internet provider Tencent to create the league’s largest international digital partnership.
Restaurant chain Latitude 360 has partnered with the marketing consulting agency Brand Synergy Group to develop a new events platform at its three locations.
Sanrio and kids’ app company Budge Studios have released the new game app "Hello Kitty Nail Salon."
Sony Pictures Entertainment is moving into 2015 and beyond with a host of licensed product programs to support its robust slate of television and film properties.
Victory Tailgate has launched a line of officially licensed NASCAR cornhole sets just in time for the 2015 season’s kick off.
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