Columbia Sportswear has unveiled three limited edition jackets inspired by Lucasfilm’s upcoming movie Rogue One: A Star Wars Story.
Major League Baseball, Under Armour and Fanatics have entered a 10-year partnership, naming the global performance brand as the official uniform provider to MLB.
The Boston Red Sox have entered a three-year, exclusive partnership with brand merchandise agency Bensussen Deutsch & Associates.
The Naked Cowboy has partnered with BobbleBoss to manufacture and distribute bobbleheads featuring the New York City street performer.
Jam Media has partnered with Egmont Publishing to create a global publishing program (excluding North America) inspired by its hybrid live action/animated series “Little Roy.”
A+E Networks’ History Channel has tapped Skyhorse Publishing to produce two paperback novelizations tied to the first season of its upcoming drama series “Six.”
Sesame Workshop and Feld Entertainment have joined forces to develop new touring live shows inspired by “Sesame Street.”
WWE has tapped Moji to release “WWEmoji,” a new app containing a raft of emojis inspired by the WWE brand.
Genius Brands International is planning a mass retail launch for its new music-driven tween brand “SpacePOP” exclusively at select Toys ‘R’ Us locations throughout the U.S.
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