SEGA of America has expanded the new Sonic Boom brand program with the addition of new merchandising partners for toys, comics, apparel and novelty items.
The Goodyear Tire & Rubber Company has teamed with Kent International to develop a brand-new line of bicycle tires and tubes.
The Boppy Company, maker of the Boppy Feeding and Infant Support Pillow, has partnered with Rashti & Rashti to brings its brand to a range of new infant products.
Interior designer and best-selling author Jonathan Adler has signed REM Eyewear to create a range of women’s eyewear for his burgeoning lifestyle brand.
Perry Ellis International has tapped DreamKyds to create a range of men's and boy's apparel and accessories under the Grand Slam golf brand.
My Gym Children’s Fitness Center has appointed Mary M. Mueller as head of business development.
Rainbow Group unveiled new plans for its Winx Club brand in China, including a theme park and consumer product program.
Ubisoft’s Rabbids are taking over retail across the U.S. with a full lineup of licensed apparel, books, toys and more.
Vandor is adding Cartoon Network's original animated show "Adventure Time" to its lineup of licensees.
Rovio Entertainment and Hasbro are teaming up again to bring together two of the world’s largest entertainment franchises–Angry Birds and Transformers.
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