Mattel, in partnership with The Pokémon Company International, will release a new Pokemon-themed construction line under the Mega Construx brand, formerly known as Mega Bloks.
Sutikki, a division of Bento Box Entertainment, and Foundling Bird have tapped Hasbro to serve as the master toy licensee for the new preschool series “Moon and Me.”
With several new content initiatives, Cartoon Network Enterprises is poised to offer a broader portfolio and more opportunitites in licensing and events.
Nickelodeon has signed a series of new licensees and multi-category expansion deals for its preschool series “Paw Patrol,” Shimmer and Shine” and “Blaze and the Monster Machines.”
Senior licensing executives Jessica Blue of UBM Americas and Will DePippo of Sesame Workshop will host a session on brand licensing basics at New York Toy Fair this Saturday.
Bare Tree Media has launched its “emojiTap” app on Facebook Messenger following Facebook’s decision to open its platform to third party apps this year.
The Goodyear Tire & Rubber Company has launched a new range of luggage and bags in Europe.
Multimedia publisher Insight Editions has launched a new range of 3D wood models and educational guidebooks, titled IncrediBuilds.
U.K.-based publisher Egmont Publishing will feature the craft brand Crayola in its latest issue of Showcase magazine.
Top executives from Global Brands Group, Beanstalk, Brandgenuity, Seltzer Licensing and Hasbro share their insights on millennials, brand loyalty, creating licensing programs from content and more in this episode of LicenseTV.
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