NASCAR has teamed up with property developer AMP Group USA to open I-Drive NASCAR, a new indoor, high-performance kart racing facility in Orlando, Fla.
The Little Gym International is introducing SpongeBob SquarePants-themed Awesome Birthday Bash parties in partnership with Nickelodeon.
Fit For Sport has joined forces with Saban’s Power Rangers emPOWER program in the U.K. to launch a fitness guide to help children "power up."
The National Geographic Society has selected Mottahedeh to create porcelain dinnerware and gifts for its National Geographic Home brand in North America.
DHX Brands has launched a major U.K. brand awareness initiative to help promote its new In the Night Garden website and app.
Paws, Inc. has appointed International Theme Park Services to bring Garfield to the theme park industry.
Laura Ashley has added Firefly Brand Management to its network of licensing agencies in the U.S. and Canada.
DHX Media has appointed Cupcake Digital to develop a series of children’s apps inspired by the “Yo Gabba Gabba!” TV series.
Turner Broadcasting System has launched its Adult Swim online, on-demand video platform in Australia, the first market to receive the content in the Asia Pacific region.
Entertainment One is launching So So Happy-branded products into Walmart in Canada.
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