Marvel has partnered with TinyCo to release the new mobile game “Marvel Avengers Academy” on the App Store and Google Play.
20th Century Fox has teamed with the British football team Manchester United to help promote its upcoming films during the team’s home games.
VTech Holdings has agreed to acquire fellow kids' technology brand LeapFrog Enterprises for $72 million.
The Royal Horticultural Society’s licensees will be out in full force at this year’s Spring Fair at Birmingham, England’s NEC this week.
The National Retail Federation is predicting that consumers who celebrate Valentine’s Day will spent slightly more than they did in previous years.
Gift and toy maker Douglas Company has unveiled a new plush collection in honor of the 75th anniversary of classic canine character Lassie.
Pretty Ugly has launched a new line of co-branded Uglydoll/Wizard of Oz collectible figurines in partnership with licensee the Hamilton Collection.
Wicked Cool Toys has entered into a worldwide licensing agreement with Original Appalachian Artworks to become the master toy partner for Cabbage Patch Kids.
J.C. Penney has teamed up with Disney to celebrate the upcoming live-action film Cinderella with a special line of products at its in-store Disney shop.
Disney Publishing Worldwide has released the newest addition to its Imagicademy educational initiative–the "Mickey’s Magical Arts World" app.
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