The Business Hub Group to Rep Sesame Workshop in Brazil

Sesame Workshop, the global nonprofit behind “Vila Sésamo,” has named The Business Hub Group as its licensing agent for Brazil. The Business Hub Group will manage consumer products, special activations and retail events for the children’s brand.

“For over 50 years, ‘Vila Sésamo’ has been bringing engaging content and joyful experiences to children and families with iconic characters and shows, and outreach in communities,” says Polo Valdes, senior director, Latin America, Sesame Workshop. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger and kinder, and we’re excited to collaborate with The Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.” 

“‘Vila Sésamo’ has been an integral part of children’s everyday lives, encouraging playful learning for multiple generations,” says Fanny Salazar Mourré, head, brand extension, The Business Hub Group. “With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy ‘Vila Sésamo.’” 

Paulo Ferreira, an executive with vast experience in marketing and brand extensions, will lead the team as it develops “Vila Sesamo’s” brand strategy.