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Huffy Names Earthbound as Licensing Agent
Partnership established to help the bike brand grow category offerings and global footprint.
License Global
April 10, 2024
1 Min Read
Earthbound and Huffy logos, respectively. Earthbound
Earthbound has been chosen as the exclusive global licensing agency for Huffy. With the help of Earthbound, Huffy aims to strategically expand into new product categories both domestically and in key international territories.
“Huffy is a revolutionary brand that redefined what it meant to have fun,” says Jeff Cohen, co-founder and chief executive officer, Earthbound. “While they are a leader in the bicycle and wheeled goods industry, there's an enormous opportunity to expand their reach into new categories domestically. We are also incredibly excited to partner with their team to expand the business on an international scale.”
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