Hasbro, Horizon Group USA Ink Play-Doh Deal
Deal encompasses new compound products to launch next year.
License Global
March 29, 2024
1 Min Read
Play-Doh art. Hasbro
Toy and game company, Hasbro, has announced a licensing agreement with Horizon Group USA to expand upon the Play-Doh brand through complementary creative play experiences.
“The Play-Doh brand’s purpose is to elevate the value of imagination by allowing kids to truly shape their world through tactile and limitless play where the journey is treasured as much as the outcome,” says Tamara Grindrod, senior vice president, creativity and Play-Doh brand, Hasbro. “The strategic agreement with Horizon Group USA allows us to build upon Play-Doh’s portfolio for more hands-on Play-Doh playtime to create meaningful, imaginative and memorable experiences.”