2024 Brand Anniversaries: A Comprehensive List
License Global looks through 2024 and beyond to see which brands will celebrate anniversaries and what that could mean for the licensing industry.
Corporate Brand Anniversaries
Castrol – 125
Entertainment Brand Anniversaries
Angry Birds, Rovio Entertainment – 15
Barbie, Matel – 65
Bash Street Kids, Beano – 70
Batman, Warner Bros. Discovery – 85
Beagle Scouts, Peanuts/Wildbrain CPLG – 50
Beyblade, Hasbro – 25
Billy Whizz, Beano – 60
Brigitte Bardot – 90
Columbia Pictures – 100
Dungeons & Dragons, Hasbro – 50
Dangerous Dan, Beano – 5
Donald Duck – 90
Elmer The Patchwork Elephant – 35
Flash Gordon – 90
G.I. Joe – 60
Guess How Much I Love You – 30
Heathcliff – 50
Hello Kitty, Sanrio – 50
IMC Toys – 10
MGA Entertainment (MGA) has announced its collaboration with Sanrio to honor Hello Kitty’s 50th anniversary. The newly released L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection features two L.O.L. Surprise! tots styled in Hello Kitty-inspired outfits and packaged in a new Hello Kitty-shaped ball, complete with her ears and a 50th-anniversary bow.
YuMe Toys has also announced the launch of a Hello Kitty range in 2024. The range will hit shelves across Europe, the Middle East and Africa in spring.
Crocs and Hello Kitty are commemorating the anniversary with a new footwear collaboration inspired by cuteness and kindness.
Mandrake the Magician – 90
“Minecraft,” Microsoft – 15
Moomin – 80
Moulin Rouge, Asembl Brands – 135
Naruto, Viz Media – 25
Neopets – 25
Playmobil – 50
Popeye – 95
"Powerpuff Girls," Warner Bros. Discovery – 25
Olive Oyl – 105
Rubik’s Cube, Spin Master – 50
Spin Master announced a yearlong campaign dedicated to the Rubik’s Cube during its 50th anniversary year. The milestone will be celebrated with a multifaceted, yearlong marketing campaign themed “Make Your Move,” to inspire the next generation of problem solvers. This will include new launches, product collaborations and the debut of a new mobile game, “Rubik’s Match.”
Spice Girls – 30
The Royal Mail will issue a stamp collection featuring the pop group, Spice Girls which will feature ten stamps, a miniature sheet of five stamps, a Prestige Stamp Book and assorted fan items with images of Spice Girls, the first female group to be featured on a set of Royal Mail stamps.
Spin Master – 30
Teenage Mutant Ninja Turtles – 40
Tetris – 40
The Tetris Company has announced changes to its worldwide network of merchandise licensing agents for the Tetris brand, including new agent signings and renewals. It appointed IMG as its merchandise licensing representative in the U.S., Canada and EMEA, including key territories such as the U.K., France, Germany, Middle East, North Africa and India.
“Tekken,” Bandai Namco – 30
The Next Step, Boat Rocker – 10
The Very Hungry Caterpillar – 55
TOMY – 100
Transformers, Hasbro – 40
TV and Film Brand Anniversaries
"Bagpuss" – 50
“Bill and Ted’s Excellent Adventure,” Creative Licensing – 35
“Bing,” Acamar Films/Retail Monster – 10
“Bluey,” BBC Studios – 5
“Clangers,” Coolabi – 55
"Friends," Warner Bros. Discovery– 30
“Ghostbusters,” Sony Pictures Entertainment – 40
“Godzilla” – 70
"Goldfinger" – 60
"Gremlins," Warner Bros. Discovery – 40
“Hey Duggee,” BBC Studios – 10
“Nightmare on Elm Street” – 40
“Peppa Pig,” Hasbro – 20
“SpongeBob SquarePants,” Paramount – 25
“Texas Chain Saw Massacre” – 50
“The Gruffalo,” Magic Light Pictures – 25
“The Gruffalo’s Child,” Magic Light Pictures – 20
"The Lion King" – 30
“The Sopranos” – 25
"Wizard of Oz," Warner Bros. Discovery – 85
Food & Beverage Brand Anniversaries
Modelo – 100
Pabst Blue Ribbon – 180
Pop Tarts – 60
Love Hearts, Swizzles – 70
Sports Brand Anniversaries
Admiral Sportswear – 110
Kentucky Derby – 150
Brand Anniversaries in 2025 and 2026
2025
“Bananaman,” Dandy – 40
DC Comics, Warner Bros. Discovery– 90
“Nana,” Viz Media – 25
Pacman, Bandai Namco - 45
Peanuts, Wildbrain CPLG – 75
"The Sims" – 25
"Tom and Jerry," Warner Bros. Discovery– 85
United States Postal Service, Global Icons – 250
World of Tanks – 15
“Zog,” Magic Light Pictures – 15
2026
Beatrix Potter, Penguin Ventures – 160
“Calamity James,” Beano – 40
“Dennis The Menace,” Beano – 75
Sonic the Hedgehog – 35
Read our article looking at the notable properties entering the public domain this decade.
Do you have a brand or IP with an anniversary in 2024 and beyond? Let us know what you have planned by sending an email to [email protected].
Read more about:
PeanutsWildBrain CPLGAngry BirdsRovioRovio EntertainmentBeano StudiosThe BeanoColumbia PicturesDungeons & DragonsHello KittyMinecraftMoominNarutoVIZ MediaRubik'sSpin MasterTeenage Mutant Ninja TurtlesTetrisTransformersBingBlueyClangersGodzillaGhostbustersHey DuggeePeppa PigSpongeBob SquarePantsThe GruffaloModelobeatrix potterPAC MANBandaiBandai NamcoMagic Light PicturesTom and JerryFriendsBatmanDC ComicsThe Powerpuff Girlspowerpuff girlsWarner Bros. DiscoveryIMCTomyLion KingThe Lion KingGuess How Much I Love YouElmer the Patchwork ElephantBagpussThe Very Hungry CaterpillarMattelBarbieAbout the Author(s)
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