Peloton and Queen Announce Partnership
Peloton will revamp its Queen Artist Series and launch an apparel collection.
December 10, 2021
Peloton is refreshing its original Queen Artist Series and will celebrate Queen's music in six new classes across the world in the U.S., Canada, U.K., Germany and Australia.
Each Peloton x Queen curated playlist will express the band's sound in a unique way to the in-class experience and the instructors, Queen megafans in their own right.
Peloton Apparel will offer an exclusive line of co-branded Peloton x Queen pieces to be launched in connection with the Artist Series event.
Designed in partnership with Bravado/UMG, Queen's merchandise and brand management company, the Queen-influenced pieces feature unique design touches, including a special Peloton x Queen concert ticket-inspired tag and subtle slash details.
The inclusive collection includes four women's and two unisex styles and features Peloton Apparel's signature Cadent fabric.
The exclusive collection will be available in Peloton's showroom at Harrods in London and Apparel.OnePeloton.com.
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