License Global Live: How Mobile is Changing the Game
The webinar is on-demand now.
June 24, 2021
Whether it’s the invention of 5G or the increase of brand-driven collaborations, mobile gaming has met growing user demand with increasingly creative campaigns. License Global joined forces with Sega to chart the modern mobile gaming market in our latest License Global Live webinar.
The panel – led by Dave Tovey, director, brand development and head of Tinderbox, Beanstalk – brought together Ville Heijari, business development head, Rovio; Luka Okorn licensing head, Outfit7 and Issei Shimizu, director, digital media, Sega of America to discuss how change is coming to the rapidly evolving mobile market.
Topics ranged from a focus on cross-platform multiplayer games and running XBOX on your phone through 5G to regulation for family entertainment, data-driven consumer products and bringing digital to life through experiences. First, understanding how a mobile gaming brand comes to life was the context that built the discussion of the future for the platform.