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Mattel to Create ‘Wednesday’ Toys
Co-branded collector sets and dolls to hit the market.
License Global
December 6, 2023
1 Min Read
Scene from “Wednesday.” MGM Television
Mattel has announced a multiyear licensing deal with Amazon MGM Studios to create and market co-branded dolls and collector sets inspired by MGM Television’s “Wednesday.”
In 2024, Mattel will release co-branded “Wednesday” dolls and collector sets through its Monster High and Little People Collector properties, respectively, fusing the characters with Mattel’s toy brands.
Mattel’s co-branded “Wednesday” dolls and collector sets are expected to be available in 2024 through the “Wednesday” storefront on Amazon and other retailers.
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