Lisle Signs Trio of Trash Pack Deals
Lisle International Licensing has announced three new deals for The Trash Pack that will bring the toy brand into publishing, trading cards and kid’s accessories.
Spanish-based E-max has signed on to produce a sticker collection and trading card game featuring the brand’s Trashie characters. The line will launch worldwide (excluding North America and Australasia) in spring 2013.
U.K.-based firm Rudolf Stein will create a range of collectible Trash Pack accessories for bags, shoelaces, bikes, scooters and windows in the U.K. and Eire, launching in the second half of 2013.
Specialist publisher DJ Murphy will launch a Trash Pack magazine in the U.K. and Eire in spring 2013. Featuring character details, stories and competitions, the magazine will be targeted to boys ages 5 to 10.
“Each range will present the ideal platform for the characters and will create a new Trash Pack experience for the fans,” says Francesca Lisle, licensing partner, Lisle International. “This property is growing each week and in the U.K. has just seen its third series of figures launched, much to delight of the millions of children who have chosen this brand as their favorite collectible.”