Knockout Tapped for Elmer
David McKee’s Elmer the Patchwork Elephant is foundation for more than 40 children’s books printed in 50 languages around the world.
“David McKee’s Elmer books are modern classics loved by millions and millions of children around the world, with new titles continuing to be released every year,” says Tamra Knepfer, co-president, Knockout. “After seeing the character’s popularity first-hand in the U.K. and Japan, we saw the potential opportunity to grow this wonderful brand in the U.S. While there are some wonderful products for Elmer already available here, we will be focused on expanding the range of products and finding retail partners to help give the brand the exposure here that it so much deserves.”
“We are delighted to be working with Knockout Licensing as our merchandising agency for Elmer in North America,” says Sarah Pakenham, rights director, Andersen Press. “With millions of books enjoyed by children in the U.S., we look forward to expanding Elmer merchandise in this important market.”