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Boom to Bring Lifestyle Brands to Europe

Boom to Bring Lifestyle Brands to Europe

The London-based agent Boom Licensing has been appointed to represent the Thomaspaul lifestyle brand and the archive of Alfred Shaheen, pioneer of the Hawaiian shirt, in Europe.

Boom will work with Thomaspaul’s U.S. agent Product Lounge to bring the fashion-inspired homeware brand to Europe, securing partners in a range of home and gift categories including rugs, bedding and social expression.

Boom will also work with Product Lounge to secure European licensing partners for the archives of Alfred Shaheen, which include more than 600 designs inspired by his home in Hawaii. Boom plans to bring the brand to apparel, sportswear and outdoor furnishings in Europe.

Visit the L!G Facebook page to see Elvis sporting one of Shaheen’s famous Hawaii shirts.

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