Wed, 2013/05/01 - 6:00pm
More celebrity fashion and lifestyle brands to come as Sears launches collections by pop stars Adam Levine and Nicki Minaj as part of their new business initiative, Shop Your Way Brands. http://trib.in/151FzXE


Sears launches celebrity branding unit with Adam Levine, Nicki Minaj
www.chicagotribune.com
Sears Holdings Corp. has launched a new business unit, Shop Your Way Brands, aimed at creating and selling celebrity-driven fashion and lifestyle brands.