Viacom International Media Networks has named Oliver Nitz as senior vice president of mobile brand licensing.
Get an overview of the licensing process, learn how to implement a successful business model and see case studies from the housewares market.
Sesame Workshop has signed on as an official affiliate of Team USA and the U.S. Olympic Committee for the Sochi Olympics.
Nickelodeon’s SpongeBob SquarePants is teaming up with the U.S. Postal Service and eBay for two holiday collaborations.
Macy’s is planning an exclusive women’s fashion brand inspired by the Latina actress, recording artist and author Thalía.
Sports Afield, the oldest outdoor magazine in North America, is adding to its roster of licensed products with a new line of apparel.
Steve Madden has partnered with Chiara Ferragni, creator of the fashion blog “The Blonde Salad,” for a footwear collection.
The Wish Factory has signed on to manage the sales and marketing for Wham-O’s classic brands including Hula Hoop and Hacky Sack.
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