Warner Bros. Consumer Products continues to cast a spell of its own on Harry Potter literary- and film-based fans.
Harry Potter's magic wand seems to have
As International Toy Fair follows on the heels of October's Mass Market Toy Expo, License! offers industry expectations, trend predictions, and product previews.
Andy Mooney talks openly about Disney Consumer Products' past and present direct-to-retail deals.
Talk to Andy Mooney about the state of retail and his pos
Licensed merchandise does the trick when it comes to Halloween profits.
Halloween 2004 appears to hold many treats for licensees and licensors as licensed chara
Understanding your brand and its target consumer is the first step to successful brand extension.
A successful brand differentiates itself from others by convey
Playboy celebrates its 50th anniversary with a designer collection of limited-edition and one-of-a-kind products inspired by the world-famous bunny.
Malaysian designer Yeohlee examines the extensions in her life and talks about her new book.
Yeohlee Teng is a designer's designer. Her designs are in the
License! offers a sneak peek at what's to come for spring and summer '04.
Above: Trend-conscious intimates from Hot Kiss.
Licensors and licensees
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