Jaguar has evolved into a $120 million luxury lifestyle brand that reaches far beyond automotive.
From the 1948 XK120 sports car to the newly revealed C-XF concept car, Jaguar has been producing iconic models throughout
Gaylord Entertainment looks to develop country music icon Grand Ole Opry into a premiere lifestyle brand with an eclectic mix of styles and sensibilities.
"Ain't Life Grand!" the Grand Ole Opry slogan enth
Looking to bolster your brand?Here's how to connect with consumers and expand at retail.
Today's consumers continue to be inundated with brands, both new and old. Engendering brand loyalty that also exte
For brand holders and licensing agents alike, marketing on the 'Net is key to their business.
Marketers long have been battling for consumers' attention, with multiplatform advertising playing a large rol
License! Global asked some of the key players in the European licensing industry to gaze into their crystal balls and share their thoughts on the properties and trends to watch in 2007.
"In 2007, the 't
The $1.5 billion Brazilian licensing market offers plenty of opportunity, but licensors must be willing to ante up retail marketing dollars.
David Diesendruck has 20 years of licensing experience in Brazil and the
A gift by any other name...could be a toy or housewares product.
From toy fairs in Nuremberg, London, and New York to MAGIC in Las Vegas and Ambiente in Frankfurt, trade shows are a great opportunity to spot trends a