While European brand licensing is steadily growing, a ban on the use of licensed characters in food and drink advertising to kids under age 12 could prove problematic.
"Retail has always been tough; in fact I&ap
Pet products offer a big growth opportunity for both human consumer products manufacturers and retailers in all channels of distribution
Valued at approximately $44 billion in 2006, the overall market for pet products an
Jaguar has evolved into a $120 million luxury lifestyle brand that reaches far beyond automotive.
From the 1948 XK120 sports car to the newly revealed C-XF concept car, Jaguar has been producing iconic models throughout
Gaylord Entertainment looks to develop country music icon Grand Ole Opry into a premiere lifestyle brand with an eclectic mix of styles and sensibilities.
"Ain't Life Grand!" the Grand Ole Opry slogan enth
Looking to bolster your brand?Here's how to connect with consumers and expand at retail.
Today's consumers continue to be inundated with brands, both new and old. Engendering brand loyalty that also exte
For brand holders and licensing agents alike, marketing on the 'Net is key to their business.
Marketers long have been battling for consumers' attention, with multiplatform advertising playing a large rol
License! Global asked some of the key players in the European licensing industry to gaze into their crystal balls and share their thoughts on the properties and trends to watch in 2007.
"In 2007, the 't